_____________________________________________________________2009-10

Academic Regulations-M.B.A. 2009-10

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR ACADEMIC REGULATIONS FOR THE AWARD OF FULL TIME M.B.A. DEGREE (WITH EFFECT FROM THE ACADEMIC YEAR 2009-10) The Jawaharlal Nehru Technological Uni ersit! Ananta"ur shall con#er M.B.A $ost %raduate degree to candidates who are admitted to the Master o# Business Administration $rograms and #ul#ill all the re&uirements #or the award o# the degree. 1.0 ELIGIBILITY FOR ADMISSIONS Admission to the a'o e "rogramme shall 'e made su'(ect to the eligi'ilit!) &uali#ications and s"eciali*ation "rescri'ed '! the Uni ersit! #or each "rogramme) #rom time to time. 1.1. Admissions shall 'e made either on the 'asis o# merit ran+ o'tained '! the &uali#ied candidates at an ,ntrance Test conducted '! the Uni ersit! or on the 'asis o# -.,T score) su'(ect to reser ations "rescri'ed '! the Uni ersit! or %o ernment "olicies #rom time to time. 2.0 COURSE WOR! 2.1 A .andidate a#ter securing admission must "ursue the M.B.A course o# stud! #or /our 0emesters duration. 2.2 ,ach semester shall 'e o# 20 wee+s duration including all e1aminations. 2.2 A candidate admitted to a "rogramme should com"lete it within a "eriod e&ual to twice the "rescri'ed duration o# the "rogramme #rom the date o# admission. ".0 ATTENDANCE 2.3 A candidate shall 'e deemed to ha e eligi'ilit! to write end semester e1aminations i# he has "ut in at least 456 o# attendance on cumulati e 'asis o# all su'(ects7courses in the semester. 2.5 .ondonation o# shortage o# attendance u" to 106 i.e.) #rom 856 and a'o e and less than 456 ma! 'e gi en '! the college on the recommendation o# the $rinci"al. 2.8 .ondonation o# shortage o# attendance shall 'e granted onl! on genuine and alid reasons on re"resentation '! the candidate with su""orting e idence. 2.4 -# the candidate does not satis#! the attendance re&uirement) he is detained #or want o# attendance and shall reregister #or that semester. 9e 7 she shall not 'e "romoted to the ne1t semester. #.0 EVALUATION
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2009-10_____________________________________________________________

The "er#ormance o# the candidate in each semester shall 'e e aluated su'(ect wise) with a ma1imum o# 100 mar+s #or Theor! and 100 mar+s #or "racticals) on the 'asis o# -nternal , aluation and ,nd 0emester ,1amination. 3.1 /or the theor! su'(ects 806 o# the mar+s will 'e #or the ,1ternal ,nd ,1amination. :hile 306 o# the mar+s will 'e #or -nternal , aluation) 'ased on the 'etter o# the mar+s secured in the two Mid Term-,1aminations held) one in the middle o# the 0emester ;---< units= and another immediatel! a#ter the com"letion o# instruction ;<<---= units with Three &uestions to 'e answered out o# #our in 2 hours) e aluated #or 30 mar+s.

$Note> All the ?uestions shall ha

3.2 3.2

3.3

3.5

3.8

e e&ual weightage o# 10 mar+s and the mar+s o'tained #or 2 &uestions shall 'e e1tra"olated to 30 mar+s) an! #raction rounded o## to the ne1t higher mar+ /or "ractical su'(ects) 80 mar+s shall 'e #or the ,nd 0emester ,1aminations and 30 mar+s will 'e #or internal e aluation 'ased on the da! to da! "er#ormance. /or 0eminar and case studies there will 'e an internal e aluation o# 50 mar+s. A candidate has to secure a minimum o# 506 to 'e declared success#ul. The assessment will 'e made '! a 'oard consisting o# 9@A and two internal e1"erts at the end o# the semester instruction. @ut o# a total o# 200 mar+s #or the "ro(ect wor+) B0 mar+s shall 'e #or -nternal , aluation and 120 mar+s #or the ,nd 0emester ,1amination. The ,nd 0emester ,1amination ; i a- oce= shall 'e conducted '! an ,1ternal e1aminer nominated '! the uni ersit!) 9@A C 0u"er isor as a committee. The e aluation o# "ro(ect wor+ shall 'e conducted at the end o# the -< semester. The -nternal , aluation shall 'e made '! the de"artmental committee) on the 'asis o# two seminars gi en '! each student on the to"ic o# his "ro(ect. A candidate shall 'e deemed to ha e secured the minimum academic re&uirement in a su'(ect i# he secures a minimum o# 306 o# mar+s in the ,nd ,1amination and a minimum aggregate o# 506 o# the total mar+s in the ,nd 0emester ,1amination and -nternal , aluation ta+en together. -n case the candidate does not secure the minimum academic re&uirement in an! su'(ect;as s"eci#ied in 3.5= he has to rea""ear #or the 0emester ,1amination either su""lementar! or regular in that su'(ect) or re"eat the course when ne1t o##ered or do an! other s"eci#ied su'(ect as ma! 'e re&uired.

%.0 RE-REGISTRATION FOR IMPROVEMENT OF INTERNAL EVALUATION MAR!S /ollowing are the conditions to a ail the 'ene#it o# im"ro ement o# internal e aluation mar+s. 5.1 The candidate should ha e com"leted the course wor+ #or all #our semesters "ending $ro(ect wor+ su'mission. 5.2 9e should ha e "assed all the su'(ects #or which the -nternal e aluation mar+s secured are more than 506. 5.2 @ut o# the su'(ects the candidate has #ailed in the e1aminations due to -nternal e aluation mar+s secured 'eing less than 506) the candidate shall 'e gi en one chance #or each
2

_____________________________________________________________2009-10

Theor! su'(ect and #or a ma1imum o# &'()) Theor! su'(ects #or -m"ro ement o# -nternal e aluation mar+s. 5.3 The candidate has to re-register #or the chosen su'(ects and #ul#ill the academic re&uirements. 5.5 /or each su'(ect) the candidate has to "a! a #ee e&ui alent to one third o# the semester tuition #ee and the amount is to 'e remitted in the #orm o# A.A in #a our o# Dthe Registrar) JNTUAE "a!a'le at Ananta"ur along with the re&uisition through the $rinci"al o# the res"ecti e college. 5.8 -n the e ent o# a ailing the -m"ro ement o# -nternal e aluation mar+s) the internal e aluation mar+s as well as the ,nd ,1aminations mar+s secured in the "re ious attem"t;s= #or the reregistered su'(ects stand cancelled. *.0 CONDUCT OF PROJECT WOR! , er! candidate shall 'e re&uired to su'mit thesis or dissertation a#ter ta+ing u" a to"ic a""ro ed '! the college7 institute. 8.1 Registration o# $ro(ect wor+> A candidate is "ermitted to register #or the "ro(ect wor+ a#ter satis#!ing the attendance re&uirement o# all the courses ;theor! and "ractical courses o# - ) -- and --- 0em= 8.2 An -nternal Ae"artmental .ommittee ;-.A..= consisting o# 9@A) 0u"er isor and one internal senior e1"ert shall monitor the "rogress o# the "ro(ect wor+. 8.2 The wor+ on the "ro(ect shall 'e initiated in the "enultimate semester and continued in the #inal semester. The candidate can su'mit $ro(ect thesis with the a""ro al o# -.A... at the end o# the -< semester -nstruction as "er the schedule. ,1tension o# time within the total "ermissi'le limit #or com"leting the "rogramme is to 'e o'tained #rom the 9ead o# the -nstitution. 8.3 The student must su'mit status re"ort at least in two di##erent "hases during the "ro(ect wor+ "eriod. These re"orts must 'e a""ro ed '! the -.A.. 'e#ore su'mission o# the $ro(ect Re"ort. 8.5 The i a- oce e1amination ma! 'e conducted #or all the candidates as "er the -< semester e1amination schedule. 8.8 Three co"ies o# the Thesis 7 Aissertation certi#ied in the "rescri'ed #orm '! the su"er isor C 9@A shall 'e "resented to the 9.@A. @ne co"! is to 'e #orwarded to the Uni ersit! and one co"! to 'e sent to the e1aminer. 8.4 The college shall su'mit a "anel o# three e1"erts #or a ma1imum o# e er! 5 students. 9owe er) the i a oce e1aminers will 'e nominated '! the Uni ersit!.

+.0 AWARD OF DEGREE AND CLASS

2009-10_____________________________________________________________

A candidate shall 'e eligi'le #or the award o# the res"ecti e degree i# he satis#ies the minimum academic re&uirements in e er! su'(ect including case studies) seminar and "ro(ect wor+. Based on o erall "ercentage o# mar+s o'tained the #ollowing class is awarded. /irst class with Aistinction> 406 or more /irst class 'elow 406 'ut not less than 806 0econd class 'elow 806 'ut not less than 506 ,.0 WITH - HOLDING OF RESULTS -# the candidate has not "aid dues to the uni ersit! or i# an! case o# in-disci"line is "ending against him) the result o# the candidate shall 'e withheld and he will not 'e allowed7 "romoted into the ne1t higher semester. The issue o# degree is lia'le to 'e withheld in such cases. 9.0 TRANSITORY REGULATIONS .andidates who ha e discontinued or ha e 'een detained #or want o# attendance or who ha e #ailed a#ter ha ing undergone the course in earlier regulations and wish to continue the course) are eligi'le #or admission into the un#inished semester #rom the date o# commencement o# class wor+ with the same or e&ui alent su'(ects as and when su'(ects are o##ered) su'(ect to 3.8 and 2.2 sections. 10.0 GENERAL .. T') /0/1)2.0 ()345/&.678 8'6451 9) ()/1 /8 / :'65) ;6( <4(<68) 6; /7= .7&)(<()&/&.67. ... D.80.<5.7/(= /0&.67 ;6( M/5<(/0&.0)>.2<(6<)( 067140& .7 )?/2.7/&.678 .8 /<<)71)1. .... T')() 8'/55 9) 76 <5/0)8 &(/78;)( :.&'.7 &') 0678&.&4)7& 0655)3)8 /71 /;;.5./&)1 0655)3)8 6; J/:/'/(5/5 N)'(4 T)0'76563.0/5 U7.@)(8.&= A7/7&/<4(. .@. W')() &') :6(18 A')BC A'.2BC A'.8BC 6004( .7 &') ()345/&.678C &')= .70541) A8')BC A')(BC A')(8B. @. I7 &') 0/8) 6; /7= 1649& 6( /29.34.&= .7 &') .7&)(<()&/&.67 6; &') /96@) (45)8C &') 1)0.8.67 6; &') V.0)-C'/70)556( .8 ;.7/5. @.. T') U7.@)(8.&= 2/= 0'/73) 6( /2)71 &') /0/1)2.0 ()345/&.678 6( 8=55/9. /& /7= &.2) /71 &') 0'/73)8 6( /2)712)7&8 8'/55 9) 2/1) /<<5.0/95) &6 /55 &') 8&41)7&8 67 (6558 :.&' );;)0& ;(62 &') 1/&)8 76&.;.)1 9= &') U7.@)(8.&=. $$$$$

_____________________________________________________________2009-10

RULES FOR DISCIPLINARY ACTION FOR MALPRACTICE > IMPROPER CONDUCT IN EDAMINATIONS N/&4() 6; M/5<(/0&.0)8>I2<(6<)( 067140& If the candidate 1. $ossesses or +ee"s accessi'le in ;a= e1amination hall) an! "a"er) note 'oo+) "rogramma'le calculators) .ell "hones) "ager) "alm com"uters or an! other #orm o# material concerned with or related to the su'(ect o# the e1amination ;theor! or "ractical= in which he is a""earing 'ut has not made use o# ;material shall include an! mar+s on the 'od! o# the candidate which can 'e used as an aid in the su'(ect o# the e1amination= ;'= %i es assistance or guidance or recei es it #rom an! other candidate orall! or '! an! other 'od! language methods or communicates through cell "hones with an! candidate or "ersons in or outside the e1am hall in res"ect o# an! matter. 2. 9as co"ied in the e1amination hall #rom an! "a"er) 'oo+) "rogramma'le calculators) "alm com"uters or an! other #orm o# material rele ant to the su'(ect o# the e1amination ;theor! or "ractical= in which the candidate is a""earing. ,1"ulsion #rom the e1amination hall and cancellation o# the "er#ormance in that su'(ect onl!. P47.8'2)7&

,1"ulsion #rom the e1amination hall and cancellation o# the "er#ormance in that su'(ect onl! o# all the candidates in ol ed. -n case o# an outsider) he will 'e handed o er to the "olice and a case is registered against him.

,1"ulsion #rom the e1amination hall and cancellation o# the "er#ormance in that su'(ect and all other su'(ects the candidate has alread! a""eared including "ractical e1aminations and "ro(ect wor+ and shall not 'e "ermitted to a""ear #or the remaining e1aminations o# the su'(ects o# that 0emester7!ear. The 9all Tic+et o# the candidate is to 'e cancelled and sent to the Uni ersit!. 2. .omes in a drun+en condition to the ,1"ulsion #rom the e1amination hall and e1amination hall. cancellation o# the "er#ormance in that su'(ect and all other su'(ects the candidate has alread! a""eared including "ractical e1aminations and "ro(ect wor+ and shall not 'e "ermitted #or the remaining e1aminations o# the su'(ects o# that semester7!ear.

2009-10_____________________________________________________________

3. 0muggles in the Answer 'oo+ or additional sheet or ta+es out or arranges to send out the &uestion "a"er during the e1amination or answer 'oo+ or additional sheet) during or a#ter the e1amination.

5. Fea es the e1am hall ta+ing awa! answer scri"t or intentionall! tears o# the scri"t or an! "art thereo# inside or outside the e1amination hall.

8. $ossess an! lethal wea"on or #irearm in the e1amination hall.

,1"ulsion #rom the e1amination hall and cancellation o# "er#ormance in that su'(ect and all the other su'(ects the candidate has alread! a""eared including "ractical e1aminations and "ro(ect wor+ and shall not 'e "ermitted #or the remaining e1aminations o# the su'(ects o# that semester7!ear. The candidate is also de'arred #or two consecuti e semesters #rom class wor+ and all Uni ersit! e1aminations. The continuation o# the course '! the candidate is su'(ect to the academic regulations in connection with #or#eiture o# seat. ,1"ulsion #rom the e1amination hall and cancellation o# "er#ormance in that su'(ect and all the other su'(ects the candidate has alread! a""eared including "ractical e1aminations and "ro(ect wor+ and shall not 'e "ermitted #or the remaining e1aminations o# the su'(ects o# that semester7!ear. The candidate is also de'arred #or two consecuti e semesters #rom class wor+ and all Uni ersit! e1aminations. The continuation o# the course '! the candidate is su'(ect to the academic regulations in connection with #or#eiture o# seat. ,1"ulsion #rom the e1amination hall and cancellation o# the "er#ormance in that su'(ect and all other su'(ects the candidate has alread! a""eared including "ractical e1aminations and "ro(ect wor+ and shall not 'e "ermitted #or the remaining e1aminations o# the su'(ects o# that semester7!ear. The candidate is also de'arred and #or#eits the seat.

4. -m"ersonates an! other candidate connection with the e1amination.

in The candidate who has im"ersonated shall 'e e1"elled #rom e1amination hall. The candidate is also de'arred and #or#eits the seat. The "er#ormance o# the original candidate who has 'een im"ersonated) shall 'e cancelled
6

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B. Re#uses to o'e! the orders o# the .hie# 0u"erintendent7Assistant G 0u"erintendent 7 an! o##icer on dut! or mis'eha es or creates distur'ance o# an! +ind in and around the e1amination hall or organi*es a wal+ out or instigates others to wal+ out) or threatens the o##icer-in charge or an! "erson on dut! in or outside the e1amination hall o# an! in(ur! to his "erson or to an! o# his relations whether '! words) either s"o+en or written or '! signs or '! isi'le re"resentation) assaults the o##icer-in-charge) or an! "erson on dut! in or outside the e1amination hall or an! o# his relations) or indulges in an! other act o# misconduct or mischie# which result in damage to or destruction o# "ro"ert! in the e1amination hall or an! "art o# the .ollege cam"us or engages in an! other act which in the o"inion o# the o##icer on dut! amounts to use o# un#air means or misconduct or has the tendenc! to disru"t the orderl! conduct o# the e1amination.

in all the su'(ects o# the e1amination ;including "racticals and "ro(ect wor+= alread! a""eared and shall not 'e allowed to a""ear #or e1aminations o# the remaining su'(ects o# that semester7!ear. The candidate is also de'arred #or two consecuti e semesters #rom class wor+ and all Uni ersit! e1aminations. The continuation o# the course '! the candidate is su'(ect to the academic regulations in connection with #or#eiture o# seat. -# the im"ostor is an outsider) he will 'e handed o er to the "olice and a case is registered against him. -n case o# students o# the college) the! shall 'e e1"elled #rom e1amination halls and cancellation o# their "er#ormance in that su'(ect and all other su'(ects the candidate;s= has ;ha e= alread! a""eared and shall not 'e "ermitted to a""ear #or the remaining e1aminations o# the su'(ects o# that semester7!ear. The candidates also are de'arred and #or#eit their seats. -n case o# outsiders) the! will 'e handed o er to the "olice and a "olice case is registered against them.

9. -# student o# the college) who is not a candidate #or the "articular e1amination or an! "erson not connected with the college indulges in an! mal"ractice or im"ro"er conduct mentioned in clause 8 to B.
7

0tudent o# the colleges e1"ulsion #rom the e1amination hall and cancellation o# the "er#ormance in that su'(ect and all other su'(ects the candidate has alread! a""eared including "ractical e1aminations and "ro(ect

2009-10_____________________________________________________________

wor+ and shall not 'e "ermitted #or the remaining e1aminations o# the su'(ects o# that semester7!ear. The candidate is also de'arred and #or#eits the seat. $erson;s= who do not 'elong to the .ollege will 'e handed o er to "olice and) a "olice case will 'e registered against them. 10. Uses o'(ectiona'le) a'usi e or o##ensi e .ancellation o# the "er#ormance in that language in the answer "a"er or in letters to su'(ect. the e1aminers or writes to the e1aminer re&uesting him to award "ass mar+s. 11. .o"!ing detected on the 'asis o# internal .ancellation o# the "er#ormance in that su'(ect e idence) such as) during aluation or during and all other su'(ects the candidate has s"ecial scrutin!. a""eared including "ractical e1aminations and "ro(ect wor+ o# that semester7!ear e1aminations. 12. -# an! mal"ractice is detected which is not co ered in the a'o e clauses 1 to 11 shall 'e re"orted to the Uni ersit! #or #urther action to award suita'le "unishment. Mal"ractices identi#ied '! s&uad or s"ecial in igilators 1. $unishments to the candidates as "er the a'o e guidelines. 2. $unishment #or institutions > ;i# the s&uad re"orts that the college is also in ol ed in encouraging mal"ractices= ;i= A show cause notice shall 'e issued to the college. ;ii= -m"ose a suita'le #ine on the college. ;iii= 0hi#ting the e1amination centre #rom the college to another college #or a s"eci#ic "eriod o# not less than one !ear.

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JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR ANANTAPUR C64(8) S&(40&4() /71 D)&/.5)1 S=55/9. (2009-10 67:/(18) M/8&)( 6; B48.7)88 A12.7.8&(/&.67 MBA S)2)8&)( - I S. N6 1. 2. 2. 3. 5. 8. 4. B. C64(8) 061) 9,00101 9,00102 9,00102 9,00103 9,B0105 9,00108 9,05104 9,0010B S49E)0& Management C @rgani*ational Beha iour Managerial ,conomics /inancial Accounting #or Managers Business ,n ironment 0tatistical Methods #or Management Business .ommunication -n#ormation Technolog! #or Managers .ase 0tud! - contact "eriods7wee+ total T' L/9>S&41= 0()1.&8 3 3 3 3 3 3 23 2 2 22 3 3 3 3 3 3 2 2 2B

8 8

MBA S)2)8&)( - II

2009-10_____________________________________________________________

S. N6 1. 2. 2. 3. 5. 8. 4. B.

C64(8) 061) 9,00201 9,00202 9,00202 9,00203 9,B0205 9,00208 9,00204 9,0020B

S49E)0&

T' L/9>S&41= 0()1.&8 3 3 3 3 3 3 3 2 20

9uman Resource Management 3 /inancial Management 3 Mar+eting Management 3 $roduction and @"erations Management 3 Management -n#ormation 0!stem 3 Business Research Methods 3 @"erations Research 3 .ase 0tud! - -contact "eriods7wee+ 2B total

8 8 23

MBA S)2)8&)( - III S. C64(8) N6 061) 1. 9,00201 2. 9,00202 2. 9,00202 3. 9,00203a 9,00203' S49E)0& Business ,thics and .or"orate %o ernance Business Faw and Regulation ,ntre"reneurshi" Ae elo"ment ,lecti e Management .ontrol 0!stem $roduct and Brand Management
10

T' L/9>S&41= 0()1.&8 3 3 3 3 3 3 3 3

_____________________________________________________________2009-10

5.

8.

4.

B.

9,00203c 9uman Resource "lanning 9,00203d e Business ,lecti e -9,00205a /inancial -nstitutions) Mar+ets and 0er ices 9,00205' Fogistics and 0u""l! .hain Management 9,00205c Training and Ae elo"ment 9,00205d .ustomer Relationshi" Management ,lecti e --9,00208a -n estment and $ort#olio Management 9,00208' 0ales and Aistri'ution Management 9,00208c $er#ormance Management 9,00208d ,nter"rise Resource $lanning ,lecti e -< 9,00204a Ris+ Management and -nsurance 9,00204' Ad ertising and sales $romotion Management 9,00204c Reward Management 9,00204d Aata warehousing and Mining 9,0020B .ase 0tud! - --contact "eriods7wee+ total

3 -

3 -

3 -

- 2B -

8 8 23

2 20

MBA S)2)8&)( - IV S. C64(8) S49E)0& N6 061) 1. 9,00301 0trategic Management 2. 9,00302 -nternational Business Management 2. ,lecti e < 9,00302a /inancial Aeri ati es 9,00302' 0er ices Mar+eting 9,00302c @rgani*ation Ae elo"ment 9,05302d Aata .ommunication and Networ+ Anal!sis
11

T' L/9>S&41= 0()1.&8 3 3 3 3 3 3

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3. 9,00303a 9,00303' 9,00303c 9,00303d 9,00305 9,00308 9,05304

5. 8. 4.

,lecti e <-nternational /inancial Management -nternational Mar+eting %lo'al 9uman Resource Management .or"orate -n#ormation Management .ase 0tud! - -< 0eminar $ro(ect :or+ contact "eriods7wee+ total

18

2 2 12 1B 23

2 2 10 20

12

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JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA S)2)8&)( - I T' C # # (9E00101) M/7/3)2)7& F O(3/7.G/&.67/5 B)'/@.64( @'(ecti e o# the course is to gi e a 'asic "ers"ecti e o# Management theories and $ractices. This will #orm #oundation to stud! other #unctional areas o# management and to "ro ide the students with the conce"tual #ramewor+ and the theories underl!ing @rganisational Beha iour. 1. R65) 6; M/7/3)2)7& G .once"t G 0igni#icance G /unctions G $atterns o# Management> 0cienti#ic G Beha ioural G 0!stems G .ontingenc! G ,thics and 0ocial Res"onsi'ilities o# Management G Management '! @'(ecti es. 2. D)0.8.67 M/H.73 G $rocess G Techni&ues- P5/77.73 G $rocess G $ro'lems G .om"onents G Ma+ing -t ,##ecti e. ". C67&(655.73 - 0!stem o# .ontrolling G .ontrolling Techni&ues G Ma+ing .ontrolling ,##ecti e G @rgani*ing $rocess G Ae"artmentation T!"es G Ma+ing @rgani*ing ,##ecti e. #. O(3/7.8/&.67/5 B)'/@.64( G -ntroduction - Understanding -ndi idual Beha iour G $erce"tion G Fearning G $ersonalit! T!"es GJohari window- Transactional Anal!sis- /unctional and A!s#unctional Beha iours. %. G(64< D=7/2.08 G Bene#its o# %rou"s G T!"es o# %rou"s G %rou" /ormation and Ae elo"ment G Team Aecision Ma+ing G Training %rou"s #or Team :or+. *. M6&.@/&.67 G T!"es o# Moti es G Moti ational Theories o# Maslow) 9er*'erg) Aa id Mc .lelland) and $orter and Fawler G Moti ating Managers and :or+ers. +. L)/1)(8'.< G Traits Theor! G Managerial %rid G Transactional <s Trans#ormational Feadershi" G :omen and Feadershi". ,. O(3/7.G/&.67/5 C45&4() /71 C5.2/&) G .hange Management G .on#lict Management G @rgani*ation Ae elo"ment. R);)()70)8 @rganisational Beha iour) 0te"hen $. Ro''ins) $earson ,ducation)2009 9uman Beha iour at :or+) Heith Aa is) Tata Mc%raw 9ill)2009 Management and @rganisational 'eha iour) $ierce %ordner) .engage)2009 $rinci"les o# Management) Hoon*):eihrich and Ar!asri) Tata Mc%raw 9ill)2003 Beha iour in @rgani*ations) Jerald %reen Berg C Ro'ert A.Baron) $earson ,ducation)200B Management and @rganisational Beha iour) 0u''arao $) 9imala!a $u'lishing 9ouse)200B. @rganisational Beha iour) 0arma) Jaico $u'lications)2009 Management and @rganisational Beha iour) $aul 9erse! and Hen Blanchard) $9-)2009
13

2009-10_____________________________________________________________

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA S)2)8&)( - I T' C # # (9E00102) M/7/3)(./5 E06762.08 @'(ecti e o# this course is to understand the rele ance o# economics in 'usiness management. This will ena'le the students to stud! #unctional areas o# management such as Mar+eting ) $roduction and .osting #rom a 'roader "ers"ecti e. 1. I7&(6140&.67 &6 M/7/3)(./5 E06762.08 Ae#inition) Nature and 0co"e) Relationshi" with other areas in ,conomics) $roduction Management) Mar+eting) /inance and $ersonnel) @"erations research - The role o# managerial economist. 2. O9E)0&.@)8 6; &') ;.(2 Managerial theories o# #irm) Beha ioural theories o# #irm) o"timi*ation techni&ues) o"timi*ation with calculus) New management tools o# o"timi*ation. 2. B/8.0 )06762.0 <(.70.<5)8 G the conce"t o# o""ortunit! cost) incremental conce"t) scarcit!) marginalism) ,&ui-marginalism) Time "ers"ecti e) discounting "rinci"le) ris+ and uncertaint!. 3. T')6(= 6; D)2/71> Aemand Anal!sis) ,lasticit! o# demand) t!"es and signi#icance o# ,lasticit! o# Aemand. Aemand estimation G Mar+eting research a""roaches to demand estimation. Need #or #orecasting) #orecasting techni&ues. 0u""l! Anal!sis G 0u""l! #unction) the Faw o# 0u""l!) ,lasticit! o# 0u""l!. 5. P(6140&.67 A7/5=8.8> $roduction #unction) Marginal Rate o# Technical 0u'stitution) -so&uants and -socosts) $roduction #unction with one7two aria'les) .o''-Aouglas $roduction /unction) Returns to 0cale and Returns to /actors) ,conomies o# scale- -nno ations and glo'al com"etiti eness. 8. C68& &')6(= /71 )8&.2/&.67> .ost conce"ts) determinants o# cost) cost-out"ut relationshi" in the short run and long run) short run s. long run costs) a erage cost cur es) @ erall .ost leadershi". 4. M/(H)& S&(40&4() /71 P(.0.73 <(/0&.0)8 > /eatures and T!"es o# di##erent com"etiti e situations - $rice-@ut"ut determination in $er#ect com"etition) Mono"ol!) Mono"olistic com"etition and @ligo"ol! 'oth the long run and short run. P(.0.73 <'.5686<'= G $ricing methods in "ractice> $rice discrimination) "roduct line "ricing. $ricing strategies> s+imming "ricing) "enetration "ricing) Foss Feader "ricing. $ricing o# multi"le "roducts. B. P(6;.& M/7/3)2)7& Nature) sco"e) Theories o# "ro#it) Measurement "olicies) .ost G <olume$ro#it Anal!sis. R);)()70)8
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,conomics #or Managers) 9irsche!) Thomson) 2004. Managerial ,conomics) %u"ta) TM9 2009. Managerial ,conomics) ,conomic Tools #or Toda!Es Aecision Ma+ers) Heat) $earson ,ducation) 2004 Managerial ,conomics) .once"ts and a""lications) Thomas Maurice>TM9 2008 Managerial ,conomicsIA $ro'lem 0ol ing A""roach) /roe'>Thomson) 2004. Managerial ,conomics Anal!sis) $ro'lems) .ases) Mehta)$.F.) 0ultan .hand and 0ons) New Aelhi) 2001. Managerial ,conomics) $earson ,ducation) James F.$a""as and ,ngene /.Brigham> New Aelhi) 2008. Managerial ,conomics) 0uma Aamodaran) @1#ord) 2004.

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA S)2)8&)( - I T' C # # (9E0010") F.7/70./5 A00647&.73 ;6( M/7/3)(8 The @'(ecti e o# the course is to "ro ide the 'asic +nowledge o# 'oo+ +ee"ing and accounting and ena'le the students to understand the /inancial 0tatements and ma+e anal!sis #inancial accounts o# a com"an!. $ S&/71/(1 1.80647&.73 /71 8&/&.8&.0/5 &/95)8 &6 9) /556:)1 .7 &') )?/2.7/&.678. 1. I7&(6140&.67 &6 A00647&.73 -m"ortance) @'(ecti es and $rinci"les) Accounting .once"ts and con entions) and The %enerall! Acce"ted Accounting $rinci"les ;%AA$=. 2. T') A00647&.73 P(60)88 @ er iew) Boo+s o# @riginal RecordJ Journal and 0u'sidiar! 'oo+s) ledger) Trial Balance) .lassi#ication o# ca"ital and re enue e1"enses) /inal Accounts with ad(ustments. 2. V/54/&.67 6; ;.?)1 /88)&8> Tangi'le s -ntangi'le assets) de"reciation o# #i1ed assets and methods o# de"reciation. 3. I7@)7&6(= V/54/&.67 Methods o# in entor! aluation and aluation o# goodwill) methods o# aluation o# goodwill. 5. I884) 6; S'/()8 /71 D)9)7&4()8 ,ntries #or -ssue o# shares) #or#eiture and re-issue o# #or#eited shares. -ssue o# shares at Aiscount and "remium. -ssue and Redem"tion o# Ae'entures> Meaning) issue o# de'entures #or cash and other than cash) treatment o# discounts and losses on issue) meaning o# redem"tion) redem"tion out o# ca"ital and "ro#its. 8. F.7/70./5 A7/5=8.8-I 0tatement o# .hanges in :or+ing .a"ital) /unds #rom @"erations) "aid cost and un"aid costs. Aistinction 'etween cash "ro#its and 'oo+ "ro#its. $re"aration and anal!sis o# cash #low statement and #unds #low statement.
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4. F.7/70./5 A7/5=8.8 -II Anal!sis and inter"retation o# #inancial statements #rom in estor and com"an! "oint o# iew) 9ori*ontal Anal!sis and <ertical Anal!sis o# .om"an! /inancial 0tatements. Fi&uidit!) le erage) sol enc! and "ro#ita'ilit! ratios G Au $ont .hart -A .ase stud! on Ratio Anal!sis. B. A00647&.73 S&/71/(18 -ssued '! -.A- ;/ocus on im"ortance o# 0tandards to gi e a general iew on /inancial Accounting "ractices=) .reati e /inancial $ractices and -ssues related to &ualit! o# disclosures in re"orted earnings) window dressing and limitations o# #inancial statements. R);)()70)8 /inancial Accounting #or Business Managers) Asish H. Bhattachar!!a) $9-)2009 /inancial Accounting Management An Anal!tical $ers"ecti e) Am'rish %u"ta) $earson ,ducation- 2009 /inancial Accounting Re"orting C Anal!sis) 0tice C 0tice) Thomson-2004 Accounting GTe1t and .ases) Ro'ert N.Anthon!) Aa id /.9aw+ins and Henneth A.Merchant) TM9) 200B. Accounting #or Management) <i(a!a Humar)TM9) 2009 /inancial Accounting) Ar.0.N. Maheshwari and Ar.0.H. Maheshwari) <i+as $u'lishing 9ouse $ t. Ftd.) 2004. /inancial Accounting) :e!gandt) +ieso) +immel) 37e) :ile! -ndia ,dition) 2008.. Accounting #or Managers) Made %owda) 9imala!a) 2009

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JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA S)2)8&)( - I (9E0010#) B48.7)88 E7@.(672)7& The o'(ecti e o# the course is to "ro ide the student with a 'ac+ground o# arious en ironment #actors that ha e ma(or re"ercussions on 'usiness and shar"en their mind to watch and u"date the changes that occur constantl! in this s"here. 1. I7148&(./5 P65.0.)8> A 'rie# re iew o# industrial "olicies since inde"endence) -ndustrial "olic! o# 1991 and recent de elo"ments) $olic! on #oreign direct in estment in -ndian industr!. 2.F.80/5 P65.0= $u'lic re enues) "u'lic e1"enditure) "u'lic de't) de elo"ment acti ities #inanced '! "u'lic e1"enditure) An e aluation o# recent #iscal "olic! o# %o ernment o# -ndia G 9ighlights o# Budget. 2.M67)&/(= P65.0= Aemand #or and su""l! o# mone!) @'(ecti es o# monetar! and credit "olic!) Recent trends- Role o# /inance .ommission. 3. B/5/70) 6; P/=2)7&8> 0tructure) Ma(or com"onents) .auses #or dis-e&uili'rium in Balance o# $a!ments) correction measures) -m"act o# New ,conomic $olic! on Balance o# $a!ments) Recent trends. 5.I71./I8 T(/1) P65.0= G Magnitude and direction o# -ndian -nternational trade) 'ilateral and multilateral trade agreements) ,K-M $olic!) Role o# ,K-M Ban+. 8. WTO Nature and sco"e - @rganisation and structure G trading 'loc+s G role and #unctions o# :T@ in "romoting world trade G $rinci"les #ollowed- Agreements reached in the Urugua! round including TR-$0) TR-M0 and %AT0) Ais"utes settlement mechanism- Aum"ing and Antidum"ing measures G .ritical re iew o# :T@ #unctioning. 4. M67)= /71 C/<.&/5 2/(H)& /eatures and com"onents o# -ndian /inancial s!stem) o'(ecti es) #eatures and structure o# Mone! mar+et and ca"ital mar+et) recent de elo"ments0toc+ ,1changes) -n estor $rotection and Role o# 0,B-. B. L)3/5 F(/2):6(H 0"ecial #eatures o# The 0-.A ;0"ecial $ro isions= 19B5) B-/R) .onsumer $rotection Act) 19B8) R);)()70)8 -ndian ,conom!) Autt and 0undaram) 0. .hand) New Aelhi) 2009. ,ssentials o# Business ,n ironment) H.Aswatha""a) 9imala!a) 200B. Business ,n ironment G Te1t and .ases) Justin $aul) TM9) 2009 -ndian ,conom!) Misra and $uri) 9imala!a) 2009. Business ,n ironment) 0aleem) $earson) 200B Recent ,conomic 0ur e! Re"ort o# %o ernment o# -ndia. Business ,n ironment) 0uresh Bedi) ,1cel) 2004. :T@--Te1t C .ases) $alle Hrishna Rao) 17e) $0% ,1cel 0eries) 2005 . T' # C #

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

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2009-10_____________________________________________________________

MBA S)2)8&)( - I

T' # (9EBS10%) S&/&.8&.0/5 M)&'618 ;6( M/7/3)2)7&

C #

The o'(ecti e o# this course is to #amiliari*e the students with the statistical techni&ues "o"ularl! used in managerial decision ma+ing. -t also aims at de elo"ing the com"utational s+ill o# the students rele ant #or statistical anal!sis. $ S&/71/(1 1.80647&.73 /71 8&/&.8&.0/5 &/95)8 &6 9) /556:)1 .7 &') )?/2.7/&.678. 1. M)/7.73 /71 1);.7.&.67 6; S&/&.8&.08 G Nature) 0co"e) 0igni#icance o# statistics and mathematics G S64(0)8 6; 1/&/ G T!"es o# data G Methods o# data collection G .lassi#ication and Ta'ulation o# data G T!"es o# classi#ication and ta'les G Rules o# classi#ication and ta'ulation. 2. F()J4)70= 1.8&(.94&.67 G -m"ortance and di##erent t!"es o# gra"hs and diagrams G 0am"ling techni&ues and sources. ". M)/84()8 6; C)7&(/5 T)71)70= > Arithmetic G :eighted mean G Median) Mode G %eometric mean and 9armonic mean G Measures o# Ais"ersion) range) &uartile de iation) mean de iation) standard de iation) coe##icient o# ariation G A""lication o# measures o# central tendenc! and dis"ersion #or 'usiness decision ma+ing. #. C6(()5/&.67> -ntroduction) 0igni#icance and t!"es o# correlation G Methods o# correlation G .o-e##icienc! o# correlation. %. R)3()88.67 anal!sis G Meaning and utilit! o# regression anal!sis G .om"arison 'etween correlation and regression G -nter"retation o# regression coe##icients. *. P(69/9.5.&= G Meaning and de#inition o# "ro'a'ilit! G 0igni#icance o# "ro'a'ilit! in 'usiness a""lication G Theories o# "ro'a'ilit! GAddition and multi"lication G .onditional laws o# "ro'a'ilit! G Binominal G $oisson G Uni#orm G Normal and e1"onential distri'ution. +. D)(.@/&.@)8> Aeri ati e> Basic laws o# deri ati e G Aeri ati es o# some im"ortant #unctions G 9igher order deri ati es. ,. D.;;)()7&./&.67 > .alculation o# certain limits through deri ati e G Marginal "ro#it G ,lasticit! o# demand with res"ect the "rice. R);)()70)8> 0tatistics #or Management) Richard - Fe in) Aa id 0.Ru'in) $earson) 200B Business 0tatistics) %u"ta 0.. C -ndra %u"ta) 9imala!a $u'lishing 9ouse) Mum'ai. .om"lete Business 0tatistics) Amir A. Ae*el) Ja!a el) TM9) 200B 0tatistics #or Management) $.N.Arora) 0.Arora) 0..hand Mathematics #or Management) Ragha achari.M) Tata Mc%raw 9ill 0tatistics #or Management ) Ferin) $earson .om"an!) New Aelhi. Business 0tatistics #or .ontem"orar! decision ma+ing) Blac+ Hen) New age "u'lishers) New Aelhi. ?uantitati e Techni&ues #or Aecision Ma+ing) M.$.%u"ta) $9-) 2009.

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

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MBA S)2)8&)( - I

T' #

C #

(9E0010*) B48.7)88 C62247.0/&.67 The o'(ecti e o# this .ourse is to understand the communication conce"ts and to de elo" the studentsE com"etence in communication at an ad anced le el. Assuming that the students are #airl! "ro#icient in the 'asic communication s+ills o# listening) s"ea+ing) reading and writing in ,nglish the course aims to train them in communicating e##icientl! in the wor+"lace and "ro#essional conte1ts. 1. C670)<& 6; C62247.0/&.67 G 0igni#icance) 0co"e and #unctions o# Business .ommunication G $rocess and dimensions o# communication G ,ssentials o# good communication G .hannels o# communication G /ormal) in#ormal communication G U"ward) Aownward) 9ori*ontal communication G %ra"e ine $henomenon. 2. T=<)8 6; 062247.0/&.67> V)(9/5 - O(/5 C62247.0/&.67 Ad antages and limitations o# oral communication) written communication G .haracteristics) signi#icance) ad antages C Fimitations o# written communication. ". N67 @)(9/5 C62247.0/&.67 0ign language G Bod! language G Hinesics G $ro1emics G Time language and 9a"tics> Touch language. #. I7&)(<)(867/5 062247.0/&.67 G -nter"ersonal communication G .ommunication models> ,1change theor! G Johari window G Transactional anal!sis) .ommunication st!les. %. M/7/3.73 M6&.@/&.67 to -n#luence -nter"ersonal communication G -nter-"ersonal "erce"tion G Role o# emotion in inter "ersonal communication. *. B/((.)(8 &6 062247.0/&.67 > T!"es o# 'arriers G Technological G 0ocio-$s!chological 'arriers G @ ercoming 'arriers. Fistening G T!"es o# listening G Ti"s #or e##ecti e listening. +. R)<6(& :(.&.73 G /ormal re"orts G The elements o# clear writing G :riting e##ecti e letters G di##erent la!outs o# 'usiness letters G -n#ormal re"orts G :riting good news and 'ad news G Meetings and oral "resentations. ,. I7&)(@.): G #ormal G in#ormal G inter iew techni&ues G .ommunication eti&uettes. R);)()70)8 Business .ommunication) Meena+shi Raman) @1#ord Uni ersit! $ress. Business .ommunication) Ra!mond <.Fesi+ar) Neera(a $andit et al.)TM9 ,nglish #or Business .ommunication) Ar.T.M /arhatulla) $rism 'oo+s $ t. Ftd. Business .ommunications)9udson)57e)Jaico $u'lications Business communication #or managers) $enrose) Ras"'er!) M!ers) .engage The 0+ills o# .ommunication) Bills 0cot) %ower "u'lishing com"an! Fimited) Fondon. ,##ecti e .ommunication) 9arward Business 0chool) 9arward Business Re iew No.1213. ,ssentials o# Business .ommunication) Ra(endra $al) J0.Horlahhi) 0..hand

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2009-10_____________________________________________________________

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA S)2)8&)( - I L/9 C " 2 (9E0%10+) I7;6(2/&.67 T)0'76563= ;6( M/7/3)(8 The @'(ecti e o# the course is to "ro ide 'asic understanding o# a""lications o# in#ormation technolog! and hands on e1"erience to students in using com"uters #or data organi*ation and addressing 'usiness needs. There is also stress on use o# statistical "ac+age #or anal!sis o# 'usiness data and its "ro"er inter"retation using 0$00. The ,1"eriments ma! 'e de ised as "er the #ollowing re&uirements 1. S&41= 6; )@654&.67 6; 062<4&)(8 - %enerations G .om"uter Networ+s G A""lications o# com"uters in Management G -nternet) ,-.ommerce) ,-Business. 2. MS-W6(1-.reation o# Aocument- /ormat Aocument-Te1t editing and sa ing-@rganising in#ormation with ta'les and outlines-Mail merge-$u'lishing documents on :e'. ". MS E?0)5-.reating and editing wor+sheets-.ell #ormatting-.reating and using #ormulas and #unctions-Use o# Macros G0orting and &uer!ing data-:or+ing with gra"hs and charts. #. D/&/ A7/5=8.8 :.&' S&/&.8&.0/5 T6658-Use o# /inancial Tools-Use o# other #unctions in ,1cel #or data anal!sis. %. MS P6:)( P6.7&-.reation o# slides-Use o# tem"lates and slide designs #or creating "ower "oint slides- use o# drawings and gra"hics. *. D)@)56<.73 / P(6;)88.67/5 <()8)7&/&.67 on Business $lans) -nstitutions) $roducts) $eo"le etc.) +. MS A00)88-.reate Aata'ases) Ta'les) Relationshi"s- .reate #orms to enter data-#ilter data-use o# &ueries in data mani"ulation-%enerating re"orts. ,. O@)(@.): 6; SPSSC Uses) Aata Anal!sis. Ma+ing students7Fearn /amiliar with Main menu and other #eatures o# 0$00 $ac+age. R);)()70)8 -ntroduction to .om"uters and .ommunications) $eter Norton-0i1th ,dition-Tata Mc%raw 9ill)2009 <.Ra(araman--ntroduction to -n#ormation Technolog!) $rentice 9all -ndia) 200B .ar er> Aoing Aata Anal!sis with 0$00 18.0) 27e) .engage) 2009 %eorge> 0$00 #or :indows 0te" '! 0te") 87e) $earson ,ducation) 2009 .o1 et all- 2004 Microso#t @##ice 0!stem 0te"-'!- 0te") /irst ,dition) $9-) 2004. :inston-Microso#t @##ice ,1cel 2004 Aata Anal!sis and Business Modeling) /irst ,dition) $rentice 9all -ndia) 2004. Fam'et) Fam'ert --- C $re"ernau) Microso#t @##ice Access 2004 0te"-'!-0te") /irst ,dition) $rentice 9all -ndia) 2004. Aa id :higam-Business Aata Anal!sis Using ,1cel) /irst ,dition) @1#ord Uni ersit! $ress) 2004.

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JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA S)2)8&)( - I S&4 C * 2 (9E0010,) C/8) S&41= - I The @'(ecti e o# the course is to enhance anal!tical and logical thin+ing ca"a'ilities o# the student) to im"ro e the communication and "resentation s+ills o# the student and to ena'le the student understand the "rocess o# "ro'lem anal!sis) identi#!ing a""ro"riate solutions with res"ect to the conce"ts o# the su'(ect.

Total sessions in a semester shall 'e distri'uted #or all the su'(ects. The concerned teaching sta## shall select the cases o# recent origin #or discussion. -nternal , aluation ;#or 50 mar+s=> At least two cases "er su'(ect shall 'e considered #or internal e aluation. 0uch case stud! anal!ses '! students shall 'e "roduced as a record. The 9ead o# the de"artment7-nstitute shall consolidate the grading o# all such case studies and #inali*e the internal e aluation mar+s.

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2009-10_____________________________________________________________

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA S)2)8&)( - II T' C # # (9E00201) H42/7 R)864(0) M/7/3)2)7& The o'(ecti e o# the course is to "ro ide 'asic +nowledge o# #unctional area o# 9uman Resource Management. This will 'e the "rere&uisite #or ena'ling students to ta+e an! 9RM stream electi es o##ered in third and #ourth semesters. 1. H42/7 R)864(0) M/7/3)2)7& %aining a .om"etiti e ad antage G Res"onsi'ilities and Roles 9R Ae"artments "er#orm G .hanging nature o# the 9RM #unction G .om"etiti e .hallenges in#luencing 9RM G Meeting com"etiti e challenges through 9RM "ractices. 2. HRM /71 C62<)&)70= B4.51.73 G 9RM and .hange Management G 9R as a 0trategic Business $artner G The role o# 9R in "ro iding 0ustaina'le com"etiti e ad antage. ". H42/7 R)864(0) P(60)88 @'(ecti es and $rocess G Jo' Anal!sis and Aesign G Ac&uisition and "re"aration o# 9R G 0election and "lacement "rocess G T!"es o# inter iews G ,##ecti eness o# -nter iews G 0ocialising) @rienting and Ae elo"ing ,m"lo!ees. #. HR T(/.7.73 ,m"lo!ee Training G Aetermining Training needs G Training a""roaches G ,m"lo!ee Ae elo"ment G Jo' shadowing G ,m"lo!ee Ae elo"ment Methods G , aluating Training and Ae elo"ment ,##ecti eness. %. M/7/3.73 C/())(8 .areer Ae elo"ment ersus ,m"lo!ee de elo"ment G .areer Ae elo"ment G <alue #or the organi*ation and indi idual G .areer stages G .areer .hoices and $re#erences G 9olland <ocational $re#erences Model G The 0cheinEs anchors G M!ers Briggs T!"ologies G Mentoring and .oaching. *. P)(;6(2/70) M/7/3)2)7& An organi*ational model o# $er#ormance Management ;$M= G $ur"oses o# $er#ormance Management G $er#ormance Measures criteria G A""roaches to measuring "er#ormance G $er#ormance A""raisal Methods G $er#ormance #eed'ac+ G $er#ormance Management and $a! $er#ormance Management #or Teams. +. C67&)2<6(/(= I884)8 .7 HRM :or+ Fi#e Balance - Ai ersit! Management G Talent Management G ?ualit! o# :or+ Fi#e G 9R issues in Mergers and Ac&uisitions. 9R G .om"etenc! Ma""ing G ,m"lo!er Branding G ,m"lo!ee Branding G 9R 0corecard G :histle 'lowing $olic!. ,. I7148&(./5 R)5/&.678 A!namics G @utsourcing G -m"lication o# %lo'ali*ation to 9RM /unction and /unctionaries. R);)()70)8
9uman Resource Management) Bohlander) 10th ,dition) Thomson 2008). 9uman Resource Management) Aessler %ar!) 10th ,dition) $earson7$rentice 9all o# -ndia 2008). 9uman Resource Management) Aswatha""a) 3th ,dition) TM9 2008) 9uman Resource Mangement) R.:a!ne Mond!) Ro'ert M.Noe)$earson $ersonnal and 9uman Resource Management G Te1t and cases) 0u''arao) 9imala!a) 2009 9uman Resource Management) Noe A.Ra!mond) John 9ollen'ec+) Barr! %erhart and $atric+ :right) Tata Mc%raw 9ill. 9uman Resource Management a case stud! a""roach) Muller Jaico $u'lishers)200B 9uman Resource Management) Te1t and .ases) <0$ Rao) ,1cel Boo+s 2008.

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JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA S)2)8&)( - II T' C # # (9E00202) F.7/70./5 M/7/3)2)7& The o'(ecti e o# the course is to "ro ide the necessar! 'asic tools #or the students so as to manage the #inance #unction. The students should 'e a'le to understand the management o# the #inancing o# wor+ing ca"ital needs and the long term ca"ital needs o# the 'usiness organi*ation L S&/71/(1 D.80647&.73 T/95) /71 A774.&= &/95)8 8'/55 9) /556:)1 .7 &') )?/2.7/&.67 1. T') F.7/70) ;470&.67 Nature and 0co"e. , olution o# #inance #unction G The new role in the contem"orar! scenario G %oals o# #inance #unction G ma1imi*ing s satis#!ing ;0chool=J $ro#it <s :ealth <s :el#areJ the agenc! relationshi" and costs G The new de'ate on ma1imi*ing <s satis#!ing. :ealth ma1imi*ation and Ris+-Return trade o##. 2. T') I7@)8&2)7& D)0.8.67 -n estment decision "rocess G $ro(ect generation) "ro(ect e aluation) "ro(ect selection and "ro(ect im"lementation. Ae elo"ing .ash /low Aata. Using , aluation Techni&ues G Traditional and A./ methods. The N$< <s -RR Ae'ate. A""roaches #or reconciliation. ". C/<.&/5 9413)&.73 /71 R.8H .a"ital 'udgeting decision under conditions o# ris+ and uncertaint!J Measurement o# Ris+ G Ris+ ad(usted Aiscount Rate) .ertaint! ,&ui alents and Beta .oe##icients) $ro'a'ilit! tree a""roach G 0ensiti it! anal!sis. #. T') ;.7/70.73 D)0.8.67 0ources o# #inance G a 'rie# sur e! o# #inancial instruments. .once"t and #inancial e##ects o# le erage. The ca"ital structure decision in "ractice> ,B-T-,$0 anal!sis. .ost o# ca"ital> The conce"t G A erage <s Marginal cost o# .a"ital. Measurement o# cost o# ca"ital G .om"onent .osts and :eighted A erage .ost. %. T') D.@.1)71 D)0.8.67 Ma(or #orms o# di idends G .ash and Bonus shares. The theoretical 'ac+dro" G Ai idends and aluationJ Ma(or theories centered on the wor+s o# %ordon) :alter and Fintner G The 'asic di idend theorems #or aluation. Ai idend "olicies o# -ndian .om"anies. *. C4(()7& A88)&8 M/7/3)2)7& .once"ts and characteristics o# wor+ing ca"ital. /actors determining the wor+ing ca"ital. ,stimating wor+ing ca"ital re&uirements. :or+ing ca"ital "olic!. Management o# current assets G .ash) Recei a'les and -n entor!. .ash 'udget) Recei a'les "olic!) .redit terms G /inancing current assets G .ustomers credit. 0hort term 'an+ #inance G Ban+ norms #or wor+ing G .a"ital #inancing. +. C6(<6(/&) R)8&(40&4()8 .or"orate Mergers and ac&uisitions and ta+e-o ers-T!"es o# Mergers G ,conomic rationale #or Mergers) moti es #or mergers) /inancial , aluation o# Mergers G di##erent a""roaches #or aluation.
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,. C6(<6(/&) V/54) 9/8)1 2/7/3)2)7& 8=8&)28 G A""roaches G $rinci"les o# good cor"orate %o ernance. R);)()70)8 /inancial Management--Te1t and $ro'lems) MM Hhan and $H Jain) Tata Mc%raw- 9ill) 2004 Managerial /inance) %itman F.J.)11th ,dition) $earson ,ducation 2008. $rinci"les o# .or"orate /inance) Richard A Breale! etal.) Tata Mc%raw 9ill 2004. /undamentals o# /inancial Management) .handra Bose A) $9--2008 .or"orate /inance> Theor! and $ractice) <ishwanath.0.R.2004) 27e) 0age $u'lications. /inancial Management G Te1t and cases) Bringham C ,hrhardt) .engage) 2005 .ase 0tudies in /inance) Bruner.R./.2004) 5th ,dition) Tata Mc%raw 9ill) New Aelhi. /inancial Management) -.M. $ande!) <i+as $u'lishers.

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA S)2)8&)( - II T' C # # (9E0020") M/(H)&.73 M/7/3)2)7& The o'(ecti e o# the course is to ha e the 'asic conce"ts o# Mar+eting which is one o# the im"ortant areas o# #unctional management. This is a "re-re&uisite #or ta+ing u" an! electi e "a"er in 2rd and 3th semester in the stream o# Mar+eting. 1. I7&(6140&.67 &6 M/(H)&.73 > Needs) :ants) Aemands) $roducts) ,1change) Transactions) Mar+et) Mar+eting) $roduction .once"t) $roduct .once"t) 0ales .once"t) Mar+eting .once"t) 0ocietal Mar+eting .once"t) -ndian Mar+eting ,n ironment. 2. M/(H)& S)32)7&/&.67 /71 T/(3)&.73 > -denti#ication o# Mar+et 0egments G .onsumer and -nstitutional7cor"orate .lientele G 0egmenting .onsumer Mar+eting) 0egmentation Basis) 0electing Target Mar+ets) 0egmentation and Targeting as a 'asis #or 0trateg! /ormulation. Ae elo"ing and .ommunicating a $ositioning 0trateg!. ". P(6140& M/7/3)2)7&> $roduct Fi#e .!cle) $F. as a tool #or Mar+eting 0trateg!) .onstituents o# a $roduct) .ore $roduct) Augmented $roduct) Ai##erentiated $roducts) $otential $roduct) $roduct Fine) $roduct Mi1) $roduct-line decisions) Brand decisions. #. N): P(6140&> .lassi#ication o# new "roducts) New "roduct de elo"ment) -dea %eneration) -dea screening) conce"t testing) 'usiness anal!sis) mar+et testing) commerciali*ation. %. P(.0.73 S&(/&)3=> @'(ecti es o# "ricing) methods o# "ricing) selecting the #inal "rice) ado"ting "rice) initiating the "rice cuts) imitating "rice increases) res"onding to .om"etitorEs "rice changes.

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*. S/5)8 /71 D.8&(.94&.67 M/7/3)2)7& > Ad ertising and 0ales "romotion G .hannel #unction and #lows) channel le els) channel management decisions) t!"es o# retailers) trends in retailing) the growth and trends in wholesaling. 0ales #orce and sales agenc! G Ad antages and disad antages. +. M/(H)&.73 C62247.0/&.67> .ommunicating <alue G Role o# Mar+eting .ommunication G Ae elo"ing ,##ecti e .ommunication G Mar+eting .ommunication Mi1 G Managing the -ntegrated Mar+eting .ommunications "rocess G Managing Mass .ommunication. ,. D.()0& M/(H)&.73> :ord o# mouth - $u'lic relations and Airect Mar+eting. 0ales #orce @'(ecti es) 0ales #orce structure and si*e) 0ales #orce .om"ensation. 0ociall! Res"onsi'le Mar+eting G -nternal Mar+eting - Rural Mar+eting. R);)()70)8 Mar+eting Management) $hilli" Hotler) 117e) $earson) 2004 Mar+eting Management) Ra(an 0a1ena) TM9) 200B. Mar+eting G The .ore) Herin) 9artle! and Rudelius) Mc%raw 9ill) -rwin) 2004. .ase 0tudies in Mar+eting) The -ndian .onte1t) 0rini asan)$9-) 2009 Mar+eting) Fam') 9air and McAaniel) 47e) Thomson $u'lishers) 2008. Mar+eting Management) <.0. Ramaswam! and 0. Nama+umari) 27e McMillan) 2002. Mar+eting G conce"ts and .ases) ,t*el) :al+er) 0tanton) $andit) TM9) 200B -ntroduction to Mar+eting theor! and "ractice) Adrian $almer ) @1#ord Uni ersit! $ress 2004

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JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA S)2)8&)( - II T' C # # (9E0020#) P(6140&.67 /71 O<)(/&.678 M/7/3)2)7& The @'(ecti e o# the course is to ena'le students to understand the "roduction $lanning and .ontrolling as"ects o# a t!"ical "roduction and o"erations organi*ation. To stud! understand the conce"ts o# wor+ stud! and ?ualit! management. 1. I7&(6140&.67 @ er iew o# $roduction and @"erations Management ;$@M= /unction) 9istorical Ae elo"ment o# $@M) $@M scenario Toda!. 2. P(6140& /71 P(60)88 D)8.37> $roduct and $rocess Ae elo"ment) Manu#acturing $rocess Technolog!) .AA7.AM. ". F/0.5.&.)8 M/7/3)2)7&> Focation o# /acilities) Fa!out o# /acilities) @"timi*ation o# $roduct7$rocess Fa!out) /le1i'le Manu#acturing and %rou" Technolog!. #. A33()3/&) P5/77.73 $re"aration o# aggregate demand /orecast) 0"eci#ication o# @rgani*ational $olicies #or 0moothing .a"acit! Utili*ation) Aetermination o# #easi'le $roduction Alternati es and Aetermination o# @"timal $roduction 0trateg!. %. S0')145.73 0cheduling -n Jo') 0ho" T!"e $roduction) 0ho"- Foading) Assignment and 0e&uencing) 0cheduling -n Mass) .ontinuous and $ro(ect T!"e $roduction) Fine 'alancing Fo') Methods o# $roduction .ontrol. *. W6(H S&41= Method 0tud!) :or+ measurement) :or+ Aesign) Jo' Aesign) :or+ 0am"ling) -ndustrial ,ngineering Techni&ues. +. P(6140&.@.&= Basic .once"ts) $roducti it! .!cle) $roducti it! ,ngineering and Management) Total $roducti it! Model. ,. K4/5.&= 2/7/3)2)7&> ,conomics o# ?ualit! Assurance -ns"ection and ?ualit! .ontrol) Acce"tance 0am"ling) Theor! o# control charts) control charts #or aria'les and control charts #or attri'utes -Total ?ualit! Management - -0@ 9000 series standards) 0i1 0igma. R);)()70)8 @"erations Management #or .om"etiti e Ad antage) .hase) A&uilano) Jaco's> Tata Mc%raw 9ill Modern $roduction7@"erations Management) ,lwood 0.Bu##a and Ra+esh H.0arin):ile! -ndia. $roduction and @"eration Management) Aswatha""a H 9imala!a $u'lishing 9ouse) Mum'ai. @"erations Mangement) James R., ans and Aa id A..ollier) .engage) 2009 $roduction and @"erations Management) R. $anneersel am> $9- Fearning $ri ate Fimited. $roduction and @"erations Management) 0N .har!) Tata Mc%raw 9ill) New Aelhi) 200B. @"erations Management) Mahade an) $earson ,ducation) New Aelhi. $roduction and @"erations Management-Te1t and .ases) U"endra Hachru) ,1cel Boo+s) New Aelhi.

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JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA S)2)8&)( - II T' C # # (9E0020%) M/7/3)2)7& I7;6(2/&.67 S=8&)2 The o'(ecti e o# the course is to "ro ide the 'asic conce"ts o# s!stems conce"ts and Management o# -n#ormation 0!stem and utilit! o# the s!stems #or the managerial decisions. 1. I7&(6140&.67 &6 MIS G -m"ortance o# in#ormation #or management decisions G 0!stems A""roach and -n#ormation G 0!stem Ae elo"ment G -n#ormation 0!stem Architecture G ?uantitati e Techni&ues and Management -n#ormation 0!stems inter#acing. 2. P'=8.0/5 1)8.37 6; 062<4&)( 849-8=8&)28 . Aata'ase design) /ile design) in"ut) out "ut and "rocedure design and s!stem securit!. ".MIS 1)@)56<2)7& G "rocess G s!stem de elo"ment G 0!stem Fi#e c!cle method 0tructured Ae elo"ment method) and "rotot!"e method G 0o#t ware de elo"ment. #. -n#ormation 0!stems G .om"uters in Management G M-0 @##ice automation G Aecision 0u""ort 0!stem G ,1"ert s!stem- Hnowledge :or+ 0!stems) Arti#icial -ntelligence) %rou" Aecision 0u""ort 0!stems ;%A00=. %. I2<5)2)7&/&.67C E@/54/&.67 /71 2/.7&)7/70) 6; MIS G $it#alls in M-0 de elo"ment. 0!stem modeling #or M-0. 0!stem engineering methodolog! #or M-0 "ro'lem sol ing. *.C67&(65> Testing securit! G coding techni&ues G detection o# error G alidation Gcost 'ene#it anal!sis G assessing the alue and ris+ o# in#ormation s!stems. +. S=8&)2 A41.&> 0o#tware engineering &ualities G design) "roduction) ser ice) so#tware s"eci#ication) so#tware metrics) so#tware &ualit! assurance. ,. S=8&)28 2)&'616563= G o'(ecti es G Time and Fogic) Hnowledge and 9uman dimension G so#tware li#e c!cle models G eri#ication and alidation. R);)()70)8 Management -n#ormation 0!stems) . Faudon and Jane $.Faudon) et al) 97e) $9- and $earson ,ducation) 2005. Management -n#ormation 0!stems Te1t C .ases) : 0 Jawade+ar) Tata Mc%raw-9ill ) 2009 -ntroduction to -n#ormation 0!stems) Rainer) Tur'an) $otter) :-F,M--ndia) 2008. Management -n#ormation 0!stems) James A. @'rein) Tata Mc%raw-9ill ) 107e) 2008. Management -n#ormation 0!stems) Aharminder and 0angeetha) 17e) ,1cel 'oo+s) 2008 .ases in M-0) Maha"artra)$9-) 2009 ,R$ ;Aem!sti#ied=) Ale1is Feon) 57,) Tata Mc%raw-9ill) 2008. Management -n#ormation 0!stems) %ordon B. Aa is C Margrethe 9.@lson) Tata Mc%raw-9ill ) 2008.

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JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA S)2)8&)( - II T' C # # (9E0020*) B48.7)88 R)8)/(0' M)&'618 @'(ecti e o# the course is to ha e a general understanding o# statistics as a""lica'le to 'usiness and its use in areas o# management research. The .ourse addresses the methods o# research with an em"hasis on arious stages that are necessar! to o'tain and "rocess in#ormation to ena'le well in#ormed decision-ma+ing. -t allows the students to gras" and com"rehend the methods and techni&ues used in research and "ro ide with the +nowledge and s+ill to underta+e research. $S&/71/(1 S&/&.8&.0/5 &/95)8 8'/55 9) /556:)1 .7 &') )?/2.7/&.67 1. I7&(6140&.67 B48.7)88 R)8)/(0'> Ae#inition-T!"es o# Business Research. 0cienti#ic -n estigation> The Building Bloc+s o# 0cience in Research-Aeduction and -nduction. The Fanguage o# Research> .once"ts) .onstructs) Ae#initions) <aria'les) $ro"ositions and 9!"otheses) Theor! and Models. 2. T)0'76563= /71 B48.7)88 R)8)/(0' -n#ormation needs o# Business - Technologies used in Business Research> The -nternet) ,-mail) Browsers and :e'sites. Role o# Business Research in Managerial Aecisions ,thics in Business Research> ,thical Treatment o# $artici"ants--n#ormed .onsent) Rights to $ri ac!) .on#identialit!. ". T') R)8)/(0' P(60)88> $ro'lem -denti#ication> Broad $ro'lem Area-$reliminar! Aata %athering. Fiterature 0ur e! - @nline Aata Bases Use#ul #or Business Research - $ro'lem Ae#inition- Theoretical /ramewor+- -.om"onents o# Theoretical /ramewor+ - 9!"othesis Ae elo"ment - 0tatement o# 9!"othesis- $rocedure #or Testing o# 9!"othesis. #. T') R)8)/(0' D)8.37 T!"es o# Research Aesigns> ,1"lorator!) Aescri"ti e) ,1"erimental Aesigns and .ase 0tud! -Measurement o# <aria'les- @"erational Ae#initions and 0cales-Nominal and @rdinal 0cales- Rating 0cales- Ran+ing 0cales- Relia'ilit! and <alidit!- .ontent <alidit!) .riterion Related <alidit! and .onstruct <alidit!. %. C655)0&.67 /71 A7/5=8.8 6; D/&/ 0ources o# Aata-$rimar! 0ources o# Aata-0econdar! 0ources o# Aata - Aata .ollection Methods- -nter iews> 0tructured -nter iews and Unstructured -nter iews-/ace to #ace and Tele"hone -nter iews. *. O98)(@/&.67/5 S4(@)=8 ?uestionnaire .onstruction> @rgani*ing ?uestions-0tructured and Unstructured ?uestionnaires G %uidelines #or .onstruction o# ?uestionnaires. +. D/&/ A7/5=8.8 An o er iew o# Aescri"ti e) Associational and -n#erential- 0tatistical Measures. ,. T') R)8)/(0' R)<6(&> Research Re"orts-.om"onents-The Title $age-Ta'le o# .ontents-The ,1ecuti e 0ummar!-The -ntroductor! 0ection-The Bod! o# the Re"ort-The /inal $art o# the Re"ort- Ac+nowledgements G Re#erences-A""endi1 - %uidelines #or $re"aring a %ood Research re"ort @ral $resentation- Aeciding on the .ontent-<isual Aids-The $resenter-The $resentation and 9andling ?uestions

R);)()70)8
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Research Methods #or BusinessGA 0+ill Building A""roach) Uma 0e+aran) John :ile! C 0ons ;Asia= $te.Ftd) 0inga"ore) 2002. Business Research Methods) Aonald R .oo"er and $amela 0 0chindler)97e)Tata Mc%raw-9ill $u'lishing .om"an! Fimited) New Aelhi) 2009 Business Research Methods) :illiam %. Ni+mund) 47e) .engage) 200B. Methodolog! and Techni&ues o# 0ocial 0cience Research) :il+inson C Bhandar+ar) 9imala!a $u'lishing 9ouse. Research Methodolog! G methods C Techni&ues) ..R. Hothari) <ishwa "ra+ashan) New Aelhi. 200B An -ntroduction to Management #or Business Anal!sis) 0"eegal) M.R.) Mc%raw 9ill. Research Methodolog! in Management ) Michael) <.$.) 9imala!a $u'lhsing 9ouse. Research Methodolog!) Ai"a+ Humar.Bhattachar!a),1cel Boo+s) 2008

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA S)2)8&)( - II T' C # # (9E0020+) O<)(/&.678 R)8)/(0' The o'(ecti e o# the course is to "ro ide the 'asic tools o# @"erations Research in sol ing the management "ro'lems through modeling and using mathematical a""roach. 1.K4/7&.&/&.@) A7/5=8.8> Nature and 0co"e G ?uantitati e Anal!sis as A #rame wor+ #or Managerial AecisionsJ Anal!sing and Ae#ining the $ro'lem) Ae elo"ing A Model) 0electing the -n"uts) .oming U" :ith A 0olution) ?uanti#!ing the Model and the 0olution) $utting the Model to :or+) Relationshi" Between the ?uantitati e 0"ecialist and the Manager) T!"ical A""lications o# @"erations Research . 2.L.7)/( P(63(/22.73 -ntroduction to Ma1imi*ation and Using %ra"hic Methods) the 0im"le1 MethodJ Justi#ication) inter"retation o# 0igni#icance o# All ,lements -n the 0im"le1 Ta'leau) the 0im"le1 0olution to A Minimi*ing $ro'lem. ".T(/78<6(&/&.67 M61)58> Ae#inition and A""lication o# 0olution o# the Trans"ortation $ro'lem. the Trans"ortation Model)

#.A88.372)7& M61)5> Ae#inition and a""lication o# Assignment model - Tra eling 0alesman $ro'lem. %.G/2) T')6(= -ntroduction G Two $erson Nero-0um %ames) $ure 0trategies) %ames with 0addle $oint) Mi1ed strategies) Rules o# Aominance) 0olution Methods o# %ames without 0addle "oint G Alge'raic) matri1 and arithmetic methods. *.S)J4)70.73 -ntroduction G @"timal solution #or "rocessing DnE (o's through two machines and DnE (o's through three machines G $rocessing two (o's through DmE machines.
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+.K4)4.73 T')6(=> Basic ,lements o# the ?ueuing Model) o# the $oisson and ,1"onential Aistri'utions) ?ueuing :ith .om'ined Arri als and Ae"artures) ?ueues :ith $riorities /or 0er ice) Tandem @r 0eries ?ueues) ?ueuing Aecision Models. ,. P.E.R.T. F C.P.M. and Re"lacement Model> Arawing networ+s G identi#!ing critical "ath G "ro'a'ilit! o# com"leting the "ro(ect within gi en time- "ro(ect crashing G o"timum cost and o"timum duration. R);)()70)8 @"erations Research> Theor! and A""lications) J. H. 0harma) Macmillan -ndia) 2004. ?uantitati e Anal!sis #or Management) Barr! Render) Ral"h M. 0tair) Jr. Michael ,.9anna) 97e $9- $ t. Ftd New Aelhi 2004. ?uantitati e Techni&ues in Management) N.A.<ohra) TM9) New Aelhi) 2004 @"erations Reserch) $rem+umar %u"ta) 9ira) 0..hand) 200B @"erations Research) :inston).engage) 200B @"erations Research> An -ntroduction) 9amd!) A.Taha) $rentice-9all o# -ndiaJ New Aelhi 2004. -ntroduction To @"erations Research> A .om"uter-@riented Algorithmic A""roach) Bill , %illett) Tata Mc-%raw 9ill) New Aelhi) 2008. JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA S)2)8&)( II S&4 C * 2 (9E0020,) C/8) S&41= - II The @'(ecti e o# the course is to enhance anal!tical and logical thin+ing ca"a'ilities o# the student) to im"ro e the communication and "resentation s+ills o# the student and to ena'le the student understand the "rocess o# "ro'lem anal!sis) identi#!ing a""ro"riate solutions with res"ect to the conce"ts o# the su'(ect. Total sessions in a semester shall 'e distri'uted #or all the su'(ects. The concerned teaching sta## shall select the cases o# recent origin #or discussion. -nternal , aluation ;#or 50 mar+s=> At least two cases "er su'(ect shall 'e considered #or internal e aluation. 0uch case stud! anal!ses '! students shall 'e "roduced as a record. The 9ead o# the de"artment7-nstitute shall consolidate the grading o# all such case studies and #inali*e the internal e aluation mar+s.

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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR MBA III S)2)8&)( T' C # # (9E00"01) B48.7)88 E&'.08 /71 C6(<6(/&) G6@)(7/70) The o'(ecti e o# the course is to ma+e students aware o# ethical and moral issues concerning 'usiness 'oth in -ndian and -nternational conte1t and de elo" sensiti it! o# students #or right ethical "ractices in conduct o# 'usiness) to understand the "rinci"les o# cor"orate go ernance) to +now the social res"onsi'ilit! o# the cor"orate. 1. E&'.0/5 &')6(.)8 /71 A<<(6/0')8 - Modern Aecision ma+ing - ,thical Models #or Aecision Ma+ing. 2. M/(H)&.73 E&'.08> Mar+eting ethics - ad ertising ethics - ethics in 'usiness com"etition. ". E&'.0/5 A8<)0&8 .7 HRM ,thics in 0election G Training and Ae elo"ment G ,thics at wor+ "lace G ,thics in "er#ormance a""raisal. #. E&'.08 .7 F.7/70) -nsider trading - ethical in estment - com'ating /rauds. %. E&'.0/5 .884)8 .7 I7;6(2/&.67 T)0'76563= -n#ormation 0ecurit! and Threats G -ntellectual $ro"ert! Rights G .!'er crime. *. C6(<6(/&) G6@)(7/70) $ur"ose G Theories and $hiloso"hies o# .or"orate %o ernance. +. C6(<6(/&) G6@)(7/70) S&(40&4()8 /71 P(60)88)8 Airectors G committees - -nstitutional in estors G Auditors. ,. C6(<6(/&) S60./5 R)8<678.9.5.&= 0ta+eholders G ,n ironment G social Ae elo"ment. R);)()70)8 Business ,thics GAn -ndian "ers"ecti e) /ernando) $earson ,ducation) 2009 O$ers"ecti es in Business ,thicsP) Faura $ 9artman) 2 nd ed. Tata Mc%raw 9ill. Bo' Tric+er) .or"orate %o ernance) @1#ord) 2009 .or"orate %o ernance and 0ocial res"onsi'ilit!) Balachandran) .handrase+haran) $9 Business ,thics -.once"ts and .ases) :eiss).engage) 2009 Business ,thics) 9imala!a) ..0.<.Murth!) 200B ,thical Management) 0atish Modh) Mcmillan) 2005 The Theor! and "ractice o# Managerial ,thics) Ja!ashree sadri) Aastoor) Jaico)200B.

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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR MBA III S)2)8&)( T' C # # (9E00"02) B48.7)88 L/: /71 R)345/&.67 The o'(ecti e o# the course is to ena'le students understand the legal #ramewor+ o# 'usiness. 1. L/: 6; C67&(/0& -1,+2 (P/(&-I) Nature o# contract and essential elements o# alid contract) @##er and Acce"tance. 2. L/: 6; C67&(/0& - 1,+2 (</(&-II) .onsideration) .a"acit! to contract and #ree consent) Fegalit! o# o'(ect. 2. S/5) 6; 36618 A0& -19"0> %eneral $rinci"les) .onditions C :arranties) $er#ormance o# .ontract o# 0ale. 3. C62</7.)8 A0&C 19%* (P/(&-I)> Hinds o# .om"anies) /ormulation o# .om"anies) incor"oration) .om"an! Aocuments. 5. C62</7= A0&C 19%* (P/(&-II) .om"an! Management) Airectors) .om"an! meetings) Resolutions) Auditors) Modes o# :inding-u" o# a com"an!. 8. I7062) T/? A0& -19*1 Terminolog! o# -ncome Ta1 Act) -m"ortance o# Residential 0tatus) -ncidence o# Ta1) 9eads o# -ncome) .om"utation o# Total Ta1a'le -ncome and Ta1) Ta1 schedules) Ta1 Aeducted at 0ource. 4. C)7&(/5 E?0.8) A0& -19## .Basic conce"ts related to e1cisa'le goods) classi#ication o# goods) and Basic conce"t o# <AT. B. I7;6(2/&.67 T)0'76563= A0&C 2000 0co"e and a""lication o# -T act) 2000) Aigital signature) e-go ernance) "enalties and ad(udication) c!'er regulations a""ellate) tri'unals) duties o# su'scri'ers. R);)()70)8 Mercantile Faw) N.A.Ha"oor) 0ultan .hand C 0ons) 2008. Mercantile Faw) 0.0. %ulshan) 27e) ,1cel Boo+s) Business Faw) Mathur) Tata Mc%raw-9ill) 2009 Fegal As"ects o# Business) Ra inder Humar) .engage)2009 A Manual of Business Laws, 0.N.Maheshwari C Maheshwari) 9imala!a.200B Mechantile Faw) %arg) 0areen) 0harma) .hawla) Hal!ani) 2009 Business Faw) .handra Bose) $9- ) 200B -ncome Ta1 and .entral Ta1 > Faw and $ractice) B.B. Fal) $earson ,ducation)

32

_____________________________________________________________2009-10

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR MBA III S)2)8&)( T' C # # (9E00"0") E7&()<()7)4(8'.< D)@)56<2)7& The o'(ecti e o# the course is to ma+e students understand the nature o# entre"reneurshi") and its im"ortance to 'usiness. 1. N/&4() 6; E7&()<()7)4(8'." #eatures - ,ntre"reneurEs com"etencies) attitude) &ualities) #unctions. ,ntre"reneurial scenario in -ndia and A'road. 2. F6(28 6; E7&()<()7)4(8'.< 0mall Business) -m"ortance in -ndian ,conom!) T!"es o# ownershi") sole trading) "artnershi") -m"ortant #eatures o# arious t!"es o# 'usinesses cor"orate entre"reneurshi") intra"reneurshi" - Role o# %o ernment in the "romotion o# ,ntre"reneur) 0tate ,nter"rises in -ndia. 2. A8<)0&8 6; P(626&.67 I1)/ 3)7)(/&.67 G o""ortunities - 0:@T Anal!sis - "atents and trademar+s) -ntellectual $ro"ert! Rights. 3. F.7/70./5 A8<)0&8 6; &') E7&()<()7)4(8'.< 0ource o# .a"ital) Ae't ca"ital) seed ca"ital) enture ca"ital - -n#ormal Agencies -n #inancing entre"reneurs) %o ernment %rants and 0u'sidies) T!"es o# -n estors and $ri ate @##erings. 5. P(6E)0& P5/77.73 /71 F)/8.9.5.&= S&41.)8 The .once"t o# $ro(ect) $ro(ect Fi#e .!cle $ro(ect $lanning) /easi'ilit! G $ro(ect "ro"osal C re"ort "re"aration. 8. E7&()<()7)4(./5 S&(/&)3= %eneration o# new entr! o""ortunit!) Aecisions under Uncertaint!) entr! strateg!) new entr! e1"loitation) en ironmental insta'ilit! and /irstMo er disad antages) Ris+ Reduction strategies) Mar+et sco"e strateg!) -mitation strategies and Managing Newness. 4. W62)7 E7&()<()7)4(8'.< sco"e o# entre"reneurshi" among women) "romotional e##orts su""orting women entre"reneurs in -ndia - 0uccess#ul cases o# women entre"reneurs. B. R4(/5 E7&()<()7)4(8'.< /71 EDP8 Need) Rural -ndustriali*ation G Role o# N%@Es G @rganising ,A$s G Need) @'(ecti es) , aluation o# ,A$s R);)()70)8 ,ntre"reneurial Ae elo"ment) 0. .hand and .om"an! Fimited) 0.0. Hhan+a) New Aelhi) 2009. /undamentals o# ,ntre"reneurshi") 9. Nandan) $9-) /irst7e) New Aelhi) 2009. ,ntre"reneurshi") 87e) Ro'ert A 9isrich) Michael $ $eters) Aean A 0he"herd) TM9)2009. The A!namics o# ,ntre"reneurial Ae elo"ment and Management) <asanth Aesai)9imala!a)2009 ,ntre"reneurshi" Management G te1t and cases) Bholanath Autta) ,1cel Boo+s) 2009 ,ntre"reneurshi" G New enture .reation) 9olt) $9-) 2009 ,ntre"reseurshi"- 0uccess#ull! Faunching New <entures) Barringer) -reland) $earson) 2008 ,ntre"reneurshi")Ro!) @1#ord)2009. JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR
33

2009-10_____________________________________________________________

MBA III S)2)8&)( E5)0&.@) I (9E00"0#/ ) M/7/3)2)7& C67&(65 S=8&)28

T' #

C #

The o'(ecti e o# the course is to "ro ide students with +nowledge o# management control and /inancing decisions. The "rere&uisite #or the course is /inancial Accounting and Anal!sis and /inancial Management. 1. M/7/3)2)7& 067&(65 8=8&)28 Nature) %oal .ongruence) -n#ormal .ontrols) /unctions o# the .ontroller. 2. R)8<678.9.5.&= C)7&)(8 Re enue .enters- ,1"enditure .enters-$ro#it .enters ". T(/78;)((.73 P(.0)8 @'(ecti es G Methods G $ricing .or"orate 0er ices. #. B()/H E@)7 A7/5=8.8 Brea+ , en conce"t Brea+ , en .hart G Brea+ , en $ointMargin o# sa#et! G Angle o# incidence-assum"tions G uses and limitations o# Brea+ , en Anal!sis ;-llustrations=. %. P()</(/&.67 6; B413)& Nature - $rocess o# Budget G ,ssentials o# a success#ul 'udgetar! .ontrol 0!stem G $re"aration o# <arious T!"es o# Budgets G .ash Budget G /le1i'le Budget G $roduction Budget. *. S&/71/(1 C68&.73 F V/(./70) A7/5=8.8 ,lements o# 0tandard .osting 0!stem G Ad antages o# 0tandard .osting G <ariance Anal!sis G Airect Material .ost <ariance G .auses and control G Fa'our .ost <ariance. +. I7@)7&6(= C67&(65 .lassi#ication o# -n entories G @'(ecti es o# ,##ecti e in entor! control G -n entor! .ontrol Techni&ues G ,conomic ordering ?uantit! ;,@?= G .ontrol through AB. Anal!sis. ,. M/7/3)2)7& C67&(65 6; S)(@.0) O(3/7.8/&.678 Non-"ro#it organisations G $ro#essional organisations G Multinational #irms. R);)()70)8 Management .ontrol 0!stems) Anthon! R.N.) %o indara(an < ;Tata Mc%raw 9ill= Management .ontrol s!stems ;$rinci"les and "ractices=) $ 0ara ana el.) 2004) 9$9. Management .ontrol s!stems ;A Managerial ,m"hasis=) $radi" Humar 0inha) 2009) ,1cel Boo+s. Modern Management .ontrol 0!stems) Merchant > ;$earson= Management .ontrol 0!stems > Using Ada"ti e 0!stems to attain .ontrol Maciaiello C Hir'! > ;$rentice 9all= Management .ontrol and Re"orting 0!stem) Mohindar N Haura) 0A%, $u'lications $ t. Ftd.) Management .ontrol 0!stems) Maciariello C Hir'!) $9-. Management .ontrol 0!stems) %hosh) $9-. JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR
34

_____________________________________________________________2009-10

MBA III S)2)8&)(

T' # E5)0&.@) I (9E00"0#9 ) P(6140& /71 B(/71 M/7/3)2)7&

C #

The o'(ecti e o# the course is to "ro ide students with detailed +nowledge o# .lassi#ication o# $roducts) $roduct Mi1) $roduct Fine) $roduct 0trategies) $roduct $ositioning 0trategies) $roduct $lanning and Ae elo"ment #or e1isting "roducts) New $roduct Ae elo"ment) Brands in New econom! G Brand 9ierarch!) Brand $ersonalit!) Brand -mage) Brand -dentit!) 1. P(6140& 0670)<& .7 M/(H)&.73 S&(/&)3= /71 N): <(6140& P5/77.73 @rganisational arrangements Managing the de elo"ment "rocess> -deas 2. M/7/3.73 &') 1)@)56<2)7& <(60)88 D)@)56<2)7& &6 C622)(0./5.8/&.67 The consumer Ado"tion $rocessJ $F. management G 0"ecial -ssues. ". U71)(8&/71.73 B(/718 Brands in New econom! G Brand 9ierarch!) Brand $ersonalit!) Brand -mage) Brand -dentit!) #. B(/71 P68.&.67.73 F B(/71 EJ4.&= <alue addition #rom Branding G .RM G Brand Fo!alt!. %. M/7/3.73 B(/718 Brand creation) Brand name Aecision) Brand ,1tension) Brand $roduct relationshi"J Brand "ort#olio) Brand re itali*ation. *. M)/84(.73 F I7&)(<()&.73 B(/71 P)(;6(2/70) Brand assessment through research G Brand -dentit!) Brand "ositioning) Brand image) +. B(/71 <)(867/5.&= Assessment and change) #inancial as"ects o# Brand. ,. B(/71.73 .7 1.;;)()7& 8)0&6(8 .ustomer sector) in -ndustrial sector) in Retail sector) in ser ice sector. R);)()70)8 $roduct Management in -ndia) Ramanu( Ma(umdar) $9$roduct Management )..Nandan) ) TM9) 2009 .om"endium o# Brand Management).hunawalla. 0.A) 9imala!a $roduct C Brand Management)Mathur.U.. ) ,1cel Mar+eting and Branding) 0.Ramesh Humar) $earson) 2004 :hatEs in a BrandQ ) John $hili" Jones) TM9 Brand Management G Te1t C .ases ) 9arsh < <erma ) ,1cel Become the Brand o# .hoice) Jason 9artman) Jaico) 2009

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA III S)2)8&)( T' C # #

35

2009-10_____________________________________________________________

E5)0&.@) I (9E00"0#0) H42/7 R)864(0) P5/77.73 The o'(ecti e o# the course is to "ro ide the students with the conce"tual #ramewor+ and 9uman Resource $lanning. 1. I7&(6140&.67 - Macro and Micro Fe el Man"ower $lanning G 0igni#icance G $rocess G /actors -n#luencing. 2. S=8&)28 A<<(6/0' &6 H42/7 R)864(0) P5/77.73 G Man"ower -n entor!ing G Methods G Man"ower /orecasting G Models and Techni&ues. ". R)0(4.&2)7& G 0ources G , aluation and 0election G $rocedures G Techni&ues G /actors -n#luencing Recruitment and 0election #. P5/0)2)7& G -nduction G Training G 0trategies #or @rienting New ,m"lo!ees G .areer $lanning %. M/7<6:)( U&.5.G/&.67 G -ndices and Techni&ues - /actors A##ecting $er#ormance. *. E2<56=)) ()&)7&.67 G 9uman resource recruitment G Trans#er G $romotion G Jo' redesign techni&ues G Jo' rotation G Jo' enrichment G Jo' enlargement. +. L)/(7 S&/;; P65.0= - Aownsi*ing G Retrenchment) Retirement) Rede"lo!ment) and ,1it 0trateg!. ,. H42/7 R)864(0) I7;6(2/&.67 S=8&)2 -9uman Resource Accounting G 9uman Resource Auditing G 9uman Resource Audit Re"ort #or Business -m"ro ement. R);)()70)8 9uman Resource $lanning) AH Bhattaachar!a),1cel)200B 9uman Resource 0!stem)Udai"ra+esh and T.<. Rao)@1#ord)2009 Man"ower $lanning and Ae elo"ment o# 9uman Resources) Thomes 9. $atters> John :ile!)2009 @rganisation and Man"ower $lanning) %arden) Me Beath) Business Boo+s 9uman Resource $lanning 0ri arsa a M$)-nstitute o# Ro!al Resource 0tratrgic 9uman Resource Management)Monical Belcont-Henneth J.Mc'e!) .engage)2009

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA III S)2)8&)( T' C # #

36

_____________________________________________________________2009-10

E5)0&.@) I (9E00"0#1) )-B48.7)88 The o'(ecti e o# the course is to "ro ide students with a good +nowledge o# e-commerce and e-'usiness "rinci"les and "ractices. 1. )-B48.7)88 S&(/&)3= /71 M61)58> e-Business-elements-Business re&uirements) -nhi'itors o# e-'usiness) e-Business 0trateg!. 2. )-M/(H)&8 F/0&.678C )-M/(H)&8 @8 T(/1.&.67/5 M/(H)& ) e-Mar+ets 0uccess #actors) e-Mar+et Technolog! 0olutions. ". )-P(604()2)7&8> The "urchasing "rocess) Ae elo"ments in -T "urchasing) e-"rocurement-Models) e-"rocurement- 0olutions. #. S)04(.&= /71 R)5./9.5.&= ;6( )-948.7)88 > Relia'ilit! and ?ualit! considerations) ?ualit! re&uirements) Ris+ Management) Trust) e-'usiness securit!) reali*ing a secure e-Business in#rastructure.

%. A<<(6/0')8 &6 M.115):/()> Middleware) messaging) Remote $rocedure calls ;R$.=)Remote Method -n ocation ;RM-=) Message G @riented Middleware ;M@M=) Aata-access middleware) Transaction-oriented middleware) Aistri'uted-o'(ect middleware) *. L)@)(/3.73 L)3/0= A<<5.0/&.678> ,nter"rise in#ormation s!stems and legac! enter"rise assets) 0trategies #or moderni*ing legac! s!stems) Non-in asi e a""roaches) Fegac! moderni*ation techni&ues. +. E7&)(<(.8) /<<5.0/&.67 /71 )-948.7)88 I7&)3(/&.67 > o er iew o# ,nter"rise a""lication and e-'usiness -ntegration) -ntegration .hallenges. ,. )-948.7)88 S654&.678 /71 P(6&60658> :e' ser ices-ser ice-@riented architecture) Re&uired 'usiness standards and "rotocols. Re iew o# a""lica'le -T Faws. R);)()70)8 e-'usiness Roadma" #or success) Ra i +ala+ota C Maina Ro'inson) $earson)200B e-.ommerce) the .utting ,dge o# Business) Hamalesh H Ba(a( C Ae'(ani Nag) TM9)200B ,-.ommerce)$arg Aiwan),1cel)200B .reating a winning e-'usiness) Na"ier) 27e Thomson)2009. e-Business) Michael $.$a"a*oglou C $ieter M.A. Ri''ers) 17e) :-F,M e-.ommerce and e-Business).ha##e!)$earson)2009

37

2009-10_____________________________________________________________

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA III S)2)8&)( T' C # # E5)0&.@) II (9E00"0%/ ) F.7/70./5 I78&.&4&.678C M/(H)&8 /71 S)(@.0)8 The o'(ecti e o# the course is to "ro ide to students an understanding o# /inancial Mar+ets) the ma(or institutions in ol ed and the ser ices o##ered within this #ramewor+. 1. T') 8&(40&4() 6; ;.7/70./5 8=8&)2 /inancial s!stem and economic de elo"ment) /inancial 0ector re#orms. 2. R)345/&6(= /71 P(626&.67/5 I78&.&4&.678 /unction and Role o# RB-) Monetar! $olic! and techni&ues o# monetar! control o# RB-) The role and #unctions o# 0,B-. 2. T') 9/7H.73 I78&.&4&.678 The "u'lic and the "ri ate sectors G structure and com"arati e "er#ormance) Ban+ ca"ital and Ban+ing -nno ations) .ommercial and .o-o"erati e 'an+s. 3. T') N67-9/7H.73 ;.7/70./5 I78&.&4&.678 Mutual /unds) %rowth o# -ndian Mutual #unds and its Regulation. The Role o# AM/-) -nsurance .om"anies- Role o# -RAA. 5. F.7/70./5 M/(H)&8 0tructure and #unctions o# .all Mone! Mar+et) %o ernment 0ecurities Mar+et G T-'ills mar+et) .ommercial Bills mar+et) .ommercial "a"er and certi#icate o# de"osits. 8. S)04(.&.)8 2/(H)&8 @rgani*ation and structure) listing trading and settlement) 0,B- and Regulation o# $rimar! and 0econdar! Mar+ets. 4. A88)&>;471 9/8)1 ;.7/70./5 8)(@.0)8 lease #inance) consumer credit and hire "urchase #inance. /actoring - Ae#inition) /unctions) Ad antages) , aluation) enture ca"ital #inancing. B. F))-9/8)1 > A1@.86(= 8)(@.0)8 0toc+ 'ro+ing) credit rating. -n estment Ban+ing-ntroduction) /unctions and acti ities) underwriting) .hallenges #aced '! in estment 'an+ers. R);)()70)8 /inancial -nstitutions and Mar+ets) F. M. Bhole) 37e Tata Mc%raw 9ill) 2004. /inancial mar+ets and institutions) Mish+in) $earson ,ducation) 8 th edition) 200B. /inancial ser ices) %orden C Natara(an) 9imala!a "u'lishers. 2009. -n estment -nstitutions and Mar+ets) Je## Madura) .engage) 1 st ,dition) 2009. /inancial ser ices) Thir"ati) $9-) 2009 /inancial -nstitutions and Mar+ets) Meir Hohn) @1#ord Uni ersit! $ress) 2004. /inancial Mar+ets C 0er ices) <asanth desai) 9imala!a) 2009. /inancial -nstitutions and Mar+ets) %u"ta Agarwal) Hal!ani "u'lishers) 200B.

38

_____________________________________________________________2009-10

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA III S)2)8&)( T' # E5)0&.@) II (9E00"0%9 ) L63.8&.08 /71 S4<<5= C'/.7 M/7/3)2)7& The @'(ecti e o# this course is to gain the +nowledge o# "ossi'ilities o# e##icient o"timi*ation and management o# o"eration in integrated su""l! chains and also the a'ilit! to a""l! them in the enter"rise realit!. The course will also strengthen the holistic iew on su""l! chain o"erations) management and strateg! and some current research areas in su""l! chain management. .onse&uentl! the course "ro ides ad anced +nowledge a'out logistics and their su""orting s!stems #rom a su""l! chain "ers"ecti e. 1. R65) 6; D.8&(.94&.67 .7 V/54) 1.806@)(= Aesigning a distri'ution logistics s!stem G @utsourcing o# distri'ution logistics G Aistinction 'etween distri'ution logistics and su""l! chain management. 2. M)/7.73 /71 1);.7.&.67 6; 84<<5= 0'/.7 2/7/3)2)7& 0u""l! chain management in the glo'al en ironment. 2. C48&62)( ;6048 .7 84<<5= 0'/.7 2/7/3)2)7& 0u""l! chain dri ers and o'stacles) .ustomer 0er ice) .ustomer 0atis#action. 3. P5/77.73 1)2/71 /71 84<<5= .7 / 84<<5= 0'/.7 $lanning and managing in entories in a su""l! chain G Trans"ortation in a su""l! chain) modes o# trans"ortation) Trans"ortation cost in ,-retaining. 5. N)& :6(H 1)8.37 1)0.8.678 Networ+ o"erations) "lanning) Aecision "ro'lem modals) -n#ormation technologies in a su""l! decision. 8. $roduction in su""l! chain management G $urchasing in a su""l! chain management G #inancial issues in su""l! chain management G ,-'usiness and su""l! chain. 4. S4<<5= 0'/.7 .7&)3(/&.67 coordination in a su""l! chain G -nter #unctional coordination G -nter .or"orate coordination . B. M)/84(.73 P)(;6(2/70) .7 &') 84<<5= 0'/.7 Managing the su""l! chain G 0u""l! chain Restructuring. R);)()70)8 0u""l! chain Fogistics Management) Bowerso1) .loss) .oo"er) 27e)TM9) 2009 0u""l! .hain Management CJanat 0hah)$earson 0u""l! chain management conce"ts and cases) Rhaul <. Alte+ar) $9-) 200B Te1t Boo+ o# Fogistics and 0u""l! .hain Management) Agrawal) Macmillan) 0B $rinci"les o# 0u""l! .hain Management G A 'alanced a""roach) :isner) Feong) Tan) .engage) 2009 ,1"loring 0u""l! .hain G theor! and "ractice) U"endra Hachru) e1cel) 2009 0u""l! .hain ManagementCR.$. Mohant! and 0.%. Aeshmu+hC Jaico C 2009 Fogistics and 0u""l! .hain Management) H.0hridhara Bhat) ) 9imala!a) 2009 JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR
39

C #

2009-10_____________________________________________________________

MBA III S)2)8&)( E5)0&.@) II (9E00"0%0) T(/.7.73 /71 D)@)56<2)7&

T' #

C #

The o'(ecti e o# the course is to "ro ide an o er iew o# Training and the organi*ation. The "rere&uisite #or the course is +nowledge o# 9RM.

Ae elo"ment in

1. T(/.7.73 0670)<&8 -ntroduction - .once"t - Training $rocess- 0igni#icance- Models o# Training- 0!stematic Model- Transitional Model- 0!stems a""roach to training. 2. C/())(8 /71 C/())( M/7/3)2)7& .once"t and signi#icance -Model o# .areer Ae elo"ment ;.areer 0tages=. .areer Management 0!stems- Roles o# ,m"lo!ees) Managers) 9uman Resource Managers and .om"an! in .areer Management. 2. T(/.7.73 ;470&.67 9R and the Training #unction - Training and cor"orate strateg! @rgani*ation and Management o# Training /unction- Role and Res"onsi'ilities .hallenges to Training Managers 3. TFD O(3/7.G/&.678 /71 <65.0.)8 Training .enters in organisaions- Role o# e1ternal agenc! in TCA- Training as consultanc!. - , ol ing Training $olic!-G @n-the-(o' training- @##-the-(o' training-Training 'udget and schedules7calendar. 5. T(/.7.73 7))18 /88)882)7& Training Needs Assessment - Ae#inition and "ur"oses .om"onents o# Needs assessment- Ad antages- .om"etenc! modeling - @rgani*ation Anal!sis - Team :or+ #or .onducting Training Needs Anal!sis- selection o# Trainees. 8. D)8.37 6; &(/.7.73 <(63(/22) .ourse content design G Trainer s+ill de elo"ment /acilities design- Trainee design -Resistance in Training- Moti ation o# Trainee> %oal setting- $re-training communication GUse o# ice 'rea+ers to stimulate interest. 4. T(/.7.73 2)&'618 -ndoor training methods> On-the-job Training-Jo' -nstruction Techni&ue- - .oaching-Off the job methods- 0traight Fectures-Aiscussion MethodsAemonstrations- %ames and 0imulations- - .ase studies- Role "la!- Beha ior ModelingAudio <isual ,nhancements to Training-0tatic and A!namic Media- @utdoor training methods- #ield games-leadershi" e1ercises. B. E-5)/(7.73 /71 E@/54/&.67 6; T F D <(63(/22) E-learning methods- .om"uterBased Training-"rogrammed -nstruction- -ntelligent Tutoring 0!stems- -nteracti e Multimedia- <irtual Realit! Monitoring and e aluation o# training "rogramme.once"tual model o# training - ,##ecti eness -, aluation criteria-Hir+"atrc+ model. R);)()70)8 ,m"lo!ee Training and Ae elo"ment) Ra!mond A.Noe) TM9 )2009
40

_____________________________________________________________2009-10

,##ecti e 9uman Resource Training and de elo"ment 0trateg!) B.Rathan Redd!) 9imala!a)2009 Aonald F. Hir+"atrc+ and James A.Hirc+"atrc+) , aluating Training "rograms) Tata Mc%raw 9ill)2009 Rol# $.F!nton and Udai $aree+) Training #or de elo"ment) 0age "u'lications)2009 9uman Resource Ae elo"ment) 9alder)@1#ord)2009 9uman Resource Ae elo"ment) R.Hrishna eni),1cel)2009 ,##ecti e Training) Bcanchand) Thac+er) $earson) 2009 Training- Theor! and $ractice) A"arna Ra() Hal!ani

41

2009-10_____________________________________________________________

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA III S)2)8&)( T' # C #

E5)0&.@) II (9E00"0%1) C48&62)( R)5/&.678'.< M/7/3)2)7& The o'(ecti e o# the course is to "ro ide students with a good +nowledge o# .ustomer Relationshi" Management) Technological and @"erational -ssues in im"lementing .RM. 1. C670)<&4/5 F6471/&.678 6; CRM G , olution o# .RM G Building .ustomer Relationshi" G ,conomics o# .RM G The Relationshi" selling conce"t. 2. CRM .7 C67842)( M/(H)&8 G .ustomer 0er ice and .ontact .enters #or .RM G .ustomer 0atis#action and Fo!alt!. ". C48&62)( /0J4.8.&.67) Retention and Ae elo"ment G .om"laint Management G 0ales /orce Automation. #. T)0'76563.0/5 T6658 ;6( CRM G .om"onents o# .RM 0olutions G $roduct o##erings in the .RM Mar+et 0"ace G .om"arison o# 0ie'el) @racle) M! 0A$) $eo"le so#t G e .RM. %. M/7/3.73 CRM P(6E)0& G $lanning .RM $rogramme. *. T)0'76563.0/5 /71 O<)(/&.67/5 I884)8 .7 .2<5)2)7&.73 CRM G Bene#its and 'arriers to .RM. +. C48&62)( R)5/&.678'.< K4/5.&= M/7/3)2)7& G Aesigning an ,##ecti e Relationshi" Management 0!stem. ,. CRM R6/1 9560H8> $ri ac! and ,thics G /uture o# .RM. R);)()70)8 .ustomer Relationshi" Management)Jagadish 0eth) TM9)200B .ustomer Relationshi" Management) chatur edi Mu+esh),1cel)200B .ustomer Relationshi" Management) $eelan) $earson)200B .ustomer Relationshi" Management) Roger J. Baran > .engage)2009 .ustomer Relationshi" Management A 0trategic $ers"ecti e) %. 0hainesh C Jagadish N 0heth)Macmillan .ustomer Relationshi" Management ,ssentials John : %osne! and Thomas $ Boehm)$9-)200B .ustomer Relationshi" Management)Aas 0u'hasish) ,1cel)200B

42

_____________________________________________________________2009-10

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA III S)2)8&)( T' C # # E5)0&.@) III (9E00"0*/) I7@)8&2)7& /71 P6(&;65.6 M/7/3)2)7& The o'(ecti e o# the course is to "ro ide students an understanding o# wor+ing o# ca"ital mar+ets and management o# "ort#olios o# stoc+s. The "re-re&uisite #or the course is /inancial Accounting and Anal!sis and /inancial Management. $ S&/71/(1 1.80647&.73 /71 8&/&.8&.0/5 &/95)8 &6 9) /556:)1 .7 &') )?/2.7/&.678. 1. I7@)8&2)7& @'(ecti es) $rocess o# -n estment) -n estment and s"eculation. 2. C/<.&/5 M/(H)&8 0toc+ ,1changes G B0, G N0, G @T.,- - Trading in 0toc+ e1changes G New issue mar+et. 2. F471/2)7&/5 A7/5=8.8 ,conom!) -ndustr! - .om"an! anal!sis. 3. T)0'7.0/5 A7/5=8.8 /undamental Anal!sis <s Technical Anal!sis - Aow Theor!) Trend Anal!sis) $atterns) Mo ing A erages. Relati e 0trength -nde1 ;R0-=) Mo ing A erage. 5. M)/84()2)7& 6; ()&4(7 Re enue Return and .a"ital a""reciation) 9olding "eriod G statistical methods G "ro'a'ilit! distri'ution G .alculation o# e1"ected return. 8. M)/84()2)7& 6; R.8H ris+ #actors) ris+ classi#ication G s!stematic ris+ G uns!stematic ris+ G standard de iation G ariance G correlation coe##icient G Beta G calculating e1"ected return and ris+. 4. V/54/&.67 6; S)04(.&.)8 a""roaches o# aluation G Bond aluation G $re#erence share <aluation G .ommon stoc+ <aluation. B. P6(&;65.6 M/7/3)2)7& $rocess o# $ort#olio Management) Ai ersi#ication G Modern $ort#olio G $ort#olio models G Mar+owit* model G 0har"e single inde1 model) .a"ital Asset $ricing Models. R);)()70)8 -n estment Anal!sis and "ort#olio management) .handra) Mc%raw 9ill 2009. 0ecuerit! Anal!sis $ort#olio Management) Ranganatham C Madhumathi) $earson ,ducation) 2003 0ecurit! Anal!sis and $ort#olio Management) 0udhindra Bhat) 200B) e1cel. 0ecurit! anal!sis and "ort#olio management) A adani) 9imala!a "u'lishers) 2009. -n estment anal!sis "ort#olio management) Reill! C Brown) .engage) B7e)2009 -n estment Management)<.H.Balla)0.H.Tute(a) 0ultan C .hand .om"an! Ftd)09 -n estment Management) $reethi 0ingh) 9imala!a $u'lishing 9ouse) Mum'ai.2009 -n estment) Bodie) Mc%raw 9ill Boo+ .om"an!) 2009

43

2009-10_____________________________________________________________

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA III S)2)8&)( T' C # # E5)0&.@) III (9E00"0*9) SALES AND DISTRIBUTION MANAGEMENT The o'(ecti e o# this course is to "ro ide students an o""ortunit! o# learning the 'asics and conce"ts o# 0ales Management and Aistri'ution Management. 1. I7&(6140&.67 , olution o# 0ales Management- Nature and im"ortance o# 0ales Management- Roles) T!"es and 0+ills o# 0ales Managers- 0ales @'(ecti es) 0trategies and Tactics- ,merging Trends in 0ales Management- Fin+ing 0ales and Aistri'ution Management. 2. M/7/3)2)7& 6; S/5)8 0trategic $lanning- Role o# Mar+eting C 0ales- Mar+eting C "ersonal selling 0trategies G 0ales 0trateg! G Ae elo"ing sales #orecast-/orecasting a""roaches 2. M/7/3)2)7& 6; S/5)8 .once"ts o# 0ales @rganisation- T!"es o# 0ales organi*ation structures- 0"eciali*ation within sales organi*ation- 0i*ing and 0ta##ing the 0ales #orce G Training and Moti ating 0ales /orce- .om"ensating and Feading 0ales #orce- 0ales #orce e1"enses.

3. D.8&(.94&.67 M/7/3)2)7& Ae#inition- Need #or Aistri'ution Management- Need #or Aistri'ution .hannels G <alue addition o# Aistri'ution Management- Mar+eting .hannels- .hannel /ormats- Relationshi" o# #lows to ser ice le els G .hannel le els G 0er ice .hannels 5. C48&62)(-O(.)7&)1 563.8&.08 2/7/3)2)7& -ntroduction-o'(ecti es o# logistics- logistics "lanning- in entor! Management decisions trans"ortation decisions 8. R)&/.5 2/7/3)2)7& -ntroduction-Retail mar+eting mi1 and retail "ositioning G de elo"ing and -m"lementing merchandise strategies-deciding on the customer ser ice le els-trading #ormat Gcustomer communication strateg! in retail outlets 4. D)8.37.73 C'/77)5 S=8&)28 Channel Aesign #actor G .hannel "lanning "rocess G -deal .hannel structure G Training) Moti ating C , aluating .hannel mem'ers- .hannel Aesign .om"arison G -m"lementation B. M/7/3.73 &') I7&)(7/&.67/5 C'/77)58 6; D.8&(.94&.67 -ntroduction- Ai##erences in customer-e1"ectations across countries-international orientation o# com"anies Gmodel o# entr! decision G im"lications o# entr! modes. R);)()70)8
44

_____________________________________________________________2009-10

0ales Management)John / Tanner Jr) ,arl A 9one!cutt Jr C Ro'ert . ,r##me!er > $earson ,ducation) 2009. 0ales and Aistri'ution Management) Hrishna H 9a aldar C <asant M .a ale TM9) 2004 Ad ertising) 0ales and "romotion Management) .hunawala9imala!a) 2009 0ales and Aistri'ution Management) Ta"an H.$anda) 0unil 0ahade )@1#ord) 2009 0ales and distri'ution Management) 0 F %u"ta),1cel) 2009. 0trategic Mar+eting and .hannel Management)Aonald J. Bowerso1 C M. Bi1'! .oo"er)TM9) 200B 0elling and 0ales management) Jo''er)47e $earson ,ducation) 2009. 0uccess#ul 0ales $romotion) $ran .houdhur!) Ric+! ,lliott C Alan Too") @rient Fongman Fimited)199B

45

2009-10_____________________________________________________________

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA III S)2)8&)( T' C # # E5)0&.@) III (9E00"0*0) P)(;6(2/70) M/7/3)2)7& The o'(ecti e o# the course is to "ro ide an outline o# "er#ormance management o# indi iduals in the organi*ation. The "rere&uisite #or the course is +nowledge o# 9RM. 1. P)(;6(2/70) 2/7/3)2)7& .once"t -$er#ormance management s "er#ormance a""raisal--$er#ormance management s 9uman resource management- $ur"oses0igni#icance >Bene#its to organisation) Bene#its to managers) Bene#its to em"lo!ees.haracteristics o# "er#ormance management$rocess--ntroducing $M0 in an organisation. 2. P5/77.73 )2<56=)) <)(;6(2/70) /71 1)@)56<2)7& /71 2)7&6(.73 Bene#its.om"onents o# $er#ormance and Ae elo"ment $lan G0te"s in "re"aring "lan- Re iew o# "lan .once"t o# mentoring - Bene#its o# mentoring - .haracteristics o# mentorMentoring "rocess-%rou" mentoring -Bene#its -T!"es o# %rou" Mentoring G $it#alls 2. M67.&6(.73 <)(;6(2/70) Monitoring "er#ormance - $er#ormance re iews> @'(ecti es) /re&uenc! o# Re iew) .onducting re iew meetings) $ro'lems in conducting meetings%uidelines #or conducting meetings. 3. C6/0'.73 /71 06478)5.73 .oaching #or "er#ormance im"ro ement -. .once"t - Ti"s #or e##ecti e coaching .ounselling -/unctions o# counselling- 0te"s in counseling "rocess %. A774/5 S&60H &/H.73 0toc+ ta+ing o# "er#ormance -Uses GA""raisal s!stem design > $rocess and a""roches - A""raisal methods - MB@ and Assessment centre -280 degree a""raisal - Balanced score card. 8. S&60H &/H.73 6; <6&)7&./5 ) ():/(1 /71 ()0637.&.67 0toc+ ta+ing o# "otentialA""raisal #or reward - A""raisal #or recognition +. L)/(7.73 6(3/7.8/&.67 .once"t o# learning organisation- Fearning a""roachesFearning sources - -m"ortance o# learning-. .haracteristics o# learning organisationTransmitting learning into action - Building high "er#ormance teams- Managing under"er#ormers. B. R):/(1 /71 062<)78/&.67 M/7/3)2)7& .once"t and t!"es o# com"ensation@'(ecti es - .om"etiti e com"ensation design- -nternal #actors - ,1ternal #actors,&uit! in .om"ensation s!stems- /ringe 'ene#its- @'(ecti es -/actors in#luencing #ringe 'ene#its - T!"es o# #ringe 'ene#its- Retirement 'ene#its 0tatutor! and ta1 as"ects R);)()70)8 $er#ormance Management) 9erman)Aguinis) $earson ,ducation) 2009. $er#ormance Management and A""raisal 0!stems) T.<.Rao) Res"onse) 200B. $er#ormance management) Handula) $9-) 2009. 280 Aegree /eed'ac+ and Assessment and Ae elo"ment .entres) T.<.Rao) ,1cel) 200B. $er#ormance Management) Michael Armstrong) Hogan $age) 2004. $er#ormance Management) A.0.Hohli) T.Ae')@1#ord) 200B. $er#ormance Management) Ainesh +.0ri atsa a) ,1cel) 200B. JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR
46

_____________________________________________________________2009-10

MBA III S)2)8&)( (9E00"0*1)

T' # E5)0&.@) III E7&)(<(.8) R)864(0) P5/77.73

C #

The o'(ecti e o# the course is to "ro ide the 'asic conce"ts o# ,nter"rise Resource $lanning) ,R$ -m"lementation and Maintenance. 1.I7140&.67 &6 ERP @ er iew o# ,R$)MR$)MR$-- and , olution o# ,R$) -ntegrated Management 0!stems) Reasons #or the growth o# ,R$) Business Modeling) -ntegrated Aata Model) /oundations o# -0 in Business) @'stacles o# a""l!ing -T) ,R$ MARH,T. 2. B48.7)88 PROCESS R)-)73.7))(.73 (BPR) - B$R $rocess) .lean 0late Re-engineering) Technolog! ,na'led Re-engineering) M!ths regarding B$R. ". B48.7)88 I7&)55.3)70) S=8&)28 -Aata Mining) Aata :arehousing) @n-line Anal!tical $rocessing ;@FA$=. #. ERP M6145)8 I /inance) .ontrolling) Accounting 0!stem) Manu#acturing and $roduction 0!stems. %. ERP M6145)8 II 0ales and Aistri'ution 0!stems) 9uman Resource 0!stems. *. ERP M6145)8 III $lant Maintenance 0!stem) Material Management 0!stem) ?ualit! Management 0!stem) ,R$ 0!stem @"tions and 0election) ,R$ "ro"osal , aluation. +. ERP I2<5)2)7&/&.67 /71 M/.7&)7/70) -m"lementation 0trateg! @"tions) /eatures o# 0uccess#ul ,R$ -m"lementation) 0trategies to Attain 0uccess) User Training) Maintaining ,R$ and -0. ,. ERP P(6140&8 0A$) @racle) Microso#t A!namic) $eo"le 0o#t) Baan and their im"act on enter"rise a""lications. R);)()70)8 ,nter"rise Resource 0!stems)Motiwala)$earson)2009 ,nter"rise Resource $lanning) Ale1is Feon) TM9)200B ,nter"rise Resource $lanning and M-0)<enugo"al Rao) ,1cel)2009. ,R$ conce"ts C $ractice)<inod Humar Hard arid NH <en+ata Hristean) $9-)200B .once"ts in ,R$ )Mon+)27e Thomson)2009 ,R$ in $ractice) <aman) TM9)200B ,nter"rise Resource $lanning)Mahadeo Jaiswal C %anesh <ana"alli)Macmillan)200B Managerial -ssues o# ,R$) Aa id F.@lson ) TM9)2009 JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA III S)2)8&)( T' C
47

2009-10_____________________________________________________________

(9E00"0+/)

# # E5)0&.@) IV RIS! MANAGEMENT AND INSURANCE

The @'(ecti e o# this course is to gi e students a dee"er insight into the conce"ts and strategies o# Ris+ Management and -nsurance. 1. I7&(6140&.67 &6 R.8H T!"es o# Ris+s #acing Business and -ndi iduals) Ris+ Management $rocess) Ris+ Management Methods) Ris+ -denti#ication and Measurement) Ris+ Management Techni&ues> Non -nsurance Methods. 2. I784(/70) /8 / R.8H M/7/3)2)7& Techni&ues $rinci"les> $rinci"le o# -ndemnit!) $rinci"le o# -nsura'le -nterest) $rinci"le o# 0u'rogation) $rinci"le o# utmost good /aith) Re&uisites o# -nsura'le Ris+s. 2. R)J4.()2)7&8 6; /7 I784(/70) C67&(/0& Aistinguishes .haracteristics o# -nsurance .ontracts) Role o# Agents and Bro+ers. 3. R.8H A@)(8.67 /71 R.8H M/7/3)2)7& '! -ndi iduals C .or"orations) Foss .ontrol) T!"es o# Foss .ontrol) @"tional Foss .ontrol when .osts end Bene#its are +nown. 5. I71./7 I784(/70) I7148&(= Fi#e -nsurance) %eneral -nsurance G %rowth) Ae elo"ment Role o# -nsurance in the econom!) Regulation o# -ndian -nsurance Business. 8. R.8H M/7/3)2)7& /71 S'/()'651)(8 W)/5&' Ris+ Retention 7 Reduction Aecision) Alternati e ris+ Management) 9edging with Aeri ati e .ontracts. 4. A7/5=8.8 6; .784(/70) 06@)(/3) legal as"ects o# insurance contracts G insurance contract anal!sis G "ro"ert! and lia'ilit! co erage. B. B)7);.& P(63(/28 9ealth care #inancing and health insurance G em"lo!ee 'ene#it "lansG designing issues in em"lo!ee 'ene#it "lan. R);)()70)8 $rinci"les o# ris+ Management C -nsurance) %eorge ,. Re(da> 9 th ,dition) $earson ,ducation) 2009. Ris+ Management) ;,dited=) $ro#.H. Rama+rishna Redd! and $ro#.$. Murali Hrishna) Aisco er! $u'lishing house) New Aelhi 2004 $rinci"les o# -nsurance Management) %ulati> ,1cel) 2009 Ris+ Management C -nsurance) 0cott ,. 9arringam %regor! R. Nichaus> TM9) 2009. -nsurance and Ris+ Management $.H.%u"ta>) 9imala!a )2009. Ris+ management and insurance) Trieschmann) .engage) 2009. Ris+ Management -nsurance and Aeri ati es) %. Hoteshwar> 9imala!a) 200B -ntroduction to Ris+ Management and -nsurance) Aor#man> B7e) $earson) 2009.

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA III S)2)8&)( T' C # #

48

_____________________________________________________________2009-10

(9E00"0+9)

E5)0&.@) IV A1@)(&.8.73 /71 S/5)8 P(626&.67 M/7/3)2)7&

The o'(ecti e o# the course is to "ro ide students with detailed +nowledge o# some o# the mar+eting mi1es such as Aistri'ution and $romotion. 1. A1@)(&.8.73 .hanging conce"t) role o# ad ertising in a de elo"ing econom!) a critical a""raisal) t!"es o# ad ertisement consumer) industrial) institutional) retail) trade and "ro#essional) ad ertisement in mar+eting mi1. 2. O(3/7.8.73 ;6( A1@)(&.8.73 Ad ertising de"artment and ad ertisement manager) o'(ecti es and #unctions - Role o# ad ertisement agencies #unctioning o# ad ertisement agencies. Ad ertising agenc! s+ills and ser ice) client agenc! relationshi". ". A1@)(&.8)2)7& 9413)&8 T!"es) determining o"timal e1"enditure) decision models) sales res"onse and deca!) communication) state) com"etiti e share. #. A1 2)1./ .haracteristics) media selection) o"timi*ing and non o"timi*ing a""roaches) media scheduling) media research- 0ources o# themes> Ada"ting "resentation to medium cam"aign) U0$) 'rand image) "ositioning) "urchase "ro"osition and creati e inter"retation) insertions) contract. %. A1@)(&.8)2)7& <isual la!out) art wor+) "roduction tra##ic co"!) e##ecti e use o# words) de ices to get greater readershi" interrelation. *. A1@)(&.8)2)7& );;)0&.@)7)88 $re-testing) "ost testing) e1"erimental designs. +. S/5)8 P(626&.67 Ae#inition) role) t!"es) consumer sales "romotion) dealer dis"la! contests) discounts) 'onus o##ers) retail merchandising techni&ues. $u'licit!> $u'lic relations cam"aign) use o# "ress) radio and T<) o"inion 'uilding) customer ser ice and communit! ser ice. ,. P495.0 R)5/&.678 $u'licit! and cor"orate ad ertising. $rocess o# $R) $u'licit!) "ower o# "u'licit!) control and dissemination o# "u'licit!) ad antages and disad antages. R);)()70)8 -ntegrated Ad ertising) $romotion and Mar+eting .ommunications) .low) Baac+)27e) $earson) 200B -ntegrated Ad ertising) $romotion and Mar+eting .ommunications)Hruti shah) Alon AE0ou*a) TM9) 2009 Ad ertising and $romotion- An -ntegrated Mar+eting .ommunication a""roach) 0him") .engage) 2004 Ad ertising C 0ales $romotion )099 Ha*mi) 0atish Batra) 27e) ,1cel) 2009 Ad ertising Management with integrated Brand $romotion) @E%uinn) Allen) 0emeni+) .engage) 2009 Ad ertising Management) Jethwane!) Jain) @1#ord) 2009 .ontem"orar! Ad ertising) Arens) 107e) TM9) 2009 Ad ertising) 0ales and $romotion Management) 0.A..hunawalla) 9imala!a) 2009 JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA III S)2)8&)( T' C # # E5)0&.@) IV
49

2009-10_____________________________________________________________

(9E00"0+0)

R):/(1 M/7/3)2)7&

The o'(ecti e o# this course is to s"eciali*e the 9R students in the "rocess o# .om"ensation and Reward Management. 1. R):/(1 M/7/3)2)7& .once"t) 0igni#icance) Basis #or .om"ensation) /actors in#luencing com"ensation $ractices) Trends. 2. C62<)78/&.67 D)&)(2.7/&.67C Jo' e aluation as 'asis .onducting "a! and 'ene#it sur e!s and com"etenc! anal!sis. ". P/= S&(40&4()8- $a! structures "ur"ose and t!"es) graded "a! structures) 'road 'anding) rewarding indi idual and team contri'utions. #. O(3/7.G/&.67/5 <)(;6(2/70)) "er#ormance related "a!) "er#ormance management and rewards) sho" #loor incenti e schemes) s+ill 'ased "a!) com"etenc! related "a!) team rewards) relating rewards to organi*ational "er#ormance) non #inancial rewards. %. E2<56=)) 9)7);.&8) allowances and "ension schemes) managing the reward s!stem #or s"ecial grou"s) rewarding directors and senior e1ecuti es. *. I7&)(7/&.67/5 </= /71 )?</&(./&)8 ():/(18) rewarding sales sta##) managing reward s!stems) managing rewards with the hel" o# com"uters. +. S&/&4&6(= <(6@.8.678 G :age 'oards) "a! commission G $a! 'udget management G -nternational "a! s!stem. ,. P/= S&(40&4()8 .7 D.;;)()7& MNCLS G The case o# tem"eramental talent) 9igh "er#ormance through $artici"ati e Management) when and ,1ecuti e Ae#ects) ,m"owerment that came undone) Team Based .om"ensation> The 9R ManagerEs AilemmaG$er#ormance 'ased com"ensation structure in .rom"ton %rea es Ftd.) $er#ormance Management 0!stem at Bharti Telecom) ,<A -ncenti e 0cheme> The T.0 A""roach and ,1"erience. R);)()70)8 .om"ensation Management) 9enderson> $earson)200B. .om"ensation Management) Mil+o ich)Newman)TM9)2009 Ta"omo! de'> .om"ensation Management) ,1cel Boo+s)2009 $er#ormance A""raisal and .om"ensation Management> A Modern A""roach)%oel)$9-) 2009 .om"ensation and reward 0!stem)B A 0ingh) ,1cel )200B. .om"ensation Management) 0unil Ba+shi)$aragon -nternational)2009. ,m"lo!ee Reward) Michael Armstrong)@1#ord)200B .om"ensation Management) Ar. 0a+shi <asude a> $aragon -nternational)2009

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA III S)2)8&)( E5)0&.@) IV

50

T' #

C #

_____________________________________________________________2009-10

(9E00"0+1)

D/&/ W/()'648.73 /71 D/&/ M.7.73

The o'(ecti e o# the course is to gi e an understanding Aata :arehousing and Aata Management conce"ts. 1. M/7/3.73 D/&/> -ndi idual Aata Management) @rganisational Aata :arehousing and Aata Management) .om"onents o# @rganisational Memor!) , aluation o# Aata'ase Technolog!. 2. D/&/9/8) S=8&)28 .7 &') O(3/7.8/&.67 > Aata 0haring and Aata Bases G 0haring Aata Between /unctional Units) 0haring Aata Between Ai##erent Fe els o# Users) 0haring Aata Between Ai##erent Focations. ". D/&/ W/()'648.73 I7&(6140&.67 :hat is a Aata :arehouse) :ho uses Aata warehouse) Need #or Aata :arehouse) A""lications o# Aata :arehouse .once"ts. #. T') D/&/ W/()'648) D/&/ B/8) .onte1t o# Aata :arehouse Aata Base) Aata Base 0tructures G @rgani*ing Relational Aata warehouse G Multi-Aimensional Aata 0tructures G .hoosing a 0tructure. %. M)&/ D/&/ 9uman Meta Aata) .om"uter Based Meta Aata #or "eo"le to use) .om"uter 'ased Meta Aata #or the .om"uter to use. *. A7/5=G.73 &') C67&)?&8 6; &') D/&/ :/()'648) Acti e Anal!sis) User ?ueries G @FA$. +. C678&(40&.73 / D/&/ :/()'648) S=8&)2 0tages o# the $ro(ect G Ae elo"ing a $ro(ect $lan) Aata warehousing Aesign A""roaches G The Architecture 0tage. ,. G)&&.73 D/&/ .7&6 &') D/&/ :/()'648) - ,1traction) Trans#ormation) .leaning) Foading and 0ummari*ation. Aata Mining) .reating a Aecision Tree) .orrelation and @ther 0tatistical Anal!sis) Neural Networ+s) Nearest Neigh'or A""roaches) $utting the Results to Use. R);)()70)8 Aecision 0u""ort 0!stems and Aata warehouse 0!stems) ,#ram %. Mallach> TM9)2009 Modern Aata :arehousing) Mining and <isuali*ation .ore .once"ts) Mara+as) $earson)200B Aata warehousing) Aata Mining @FA$) Berson 0mith) TM9)200B Aata Mining Techni&ues and Tas+s) T9M0i anandam) Thomson)2009 Aata Management) Aata Bases and @rgani*ations) Richard T :atson > 57e) :ile!.

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA III S)2)8&)( S&4 C * 2 (9E00"0,) C/8) S&41=-III

51

2009-10_____________________________________________________________

The @'(ecti e o# the course is to enhance anal!tical and logical thin+ing ca"a'ilities o# the student) to im"ro e the communication and "resentation s+ills o# the student and to ena'le the student understand the "rocess o# "ro'lem anal!sis) identi#!ing a""ro"riate solutions with res"ect to the conce"ts o# the su'(ect. Total sessions in a semester shall 'e distri'uted #or all the su'(ects. The concerned teaching sta## shall select the cases o# recent origin #or discussion. -nternal , aluation ;#or 50 mar+s=> At least two cases "er su'(ect shall 'e considered #or internal e aluation. 0uch case stud! anal!ses '! students shall 'e "roduced as a record. The 9ead o# the de"artment7-nstitute shall consolidate the grading o# all such case studies and #inali*e the internal e aluation mar+s.

52

_____________________________________________________________2009-10

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR MBA IV S)2)8&)( T' C # # (9E00#01) S&(/&)3.0 M/7/3)2)7& The @'(ecti e o# the course is to ena'le students ha e a gras" o# arious 'usiness strategies in general and #unctional management areas. -t will "ro ide a strategic orientation in conduct o# the 'usiness 1 I7&(6140&.67- C670)<&8 .7 S&(/&)3.0 M/7/3)2)7& ) 0trategic Management as a "rocess G Ae elo"ing a strategic ision) Mission) @'(ecti es) $olicies G /actors that sha"e a com"an!Es strateg! G .once"ts o# .ore .om"etence) .ra#ting a strateg! #or com"etiti e ad antage. 2 E7@.(672)7&/5 S0/77.73 I7148&(= /71 C62<)&.&.@) A7/5=8.8 G Methods. , aluating com"an! resources and com"etiti e ca"a'ilities G 0:@T Anal!sis. 2 S&(/&)3.0 A7/5=8.8 /71 C'6.0) T6658 /71 &)0'7.J4)8 - $orterRs /i e /orce Model) B.% Matri1) %, Model)T@:0 Matri1). Mar+et Fi#e .!cle Model - and @rganisational Fearning) and the ,1"erience .ur e. 3 S&(/&)3= F6(245/&.67 F6(245/&.67 6; 8&(/&)3= /& 06(<6(/&) ) 'usiness and #unctional le els. T!"es o# 0trategies > @##ensi e strateg!) Ae#ensi e strateg!) ertical integration) hori*ontal strateg!J Tailoring strateg! to #it s"eci#ic industr! and com"an! situations. 5 S&(/&)3= I2<5)2)7&/&.67 S&(/&)3= /71 S&(40&4() ) 0trateg! and Feadershi") 0trategies #or com"eting in %lo'al mar+ets and internet econom! - Resource Allocation as a ital "art o# strateg! G $lanning s!stems #or im"lementation. 8 G(6:&' 8&(/&)3= T4(7/(6471 S&(/&)3=) strategies #or Mergers) Ac&uisitions) Ta+eo ers and Joint <entures. 4 D.@)(8.;.0/&.67 S&(/&)3= t!"es o# di ersi#ication strategies- related) unrelated 'usiness) ertical and hori*ontal di ersi#ications) concentric and conglomerate di ersi#ications. B S&(/&)3= E@/54/&.67 /71 067&(65 G ,sta'lishing strategic controls - Role o# the strategist - 'enchmar+ing to e aluate "er#ormance - strategic in#ormation s!stems G %uidelines #or "ro"er control- 0trategic sur eillance -strategic audit - 0trateg! and .or"orate , aluation and #eed'ac+ in the -ndian and international conte1t. R);)()70)8 .ra#ting and ,1ecuting 0trateg!> .once"ts and .ases)Thom"son) %am'le) Jain) 137e) TM9) 2009. 0trategic Management .once"ts and .ases )/red R.Aa id 127e)$9-)200B .once"ts in 0trategic Management and Business $olic!):heelen C 9unger) $earson ,ducation) New Aelhi) 200B. 0trategic Management G Te1t and .ases) <.0.$. Rao) ,1cel) 200B. 0trategic Management) -reland) 9os+insson) 9itt) .engage) 2009 0trategic Management G Theor! and A""lication) 9a'ergerg) Rie"le) o1#ord) 200B 0trategic Management) $. 0u''aRao) 9imala!a)2009 Business "olic! and strategic management) 0u+ul Fomash) $.H.Mishra) <i+as) 2009
53

2009-10_____________________________________________________________

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR MBA IV S)2)8&)( (9E00#02) T' C # # I7&)(7/&.67/5 B48.7)88 M/7/3)2)7&

The challenges in -nternational Business Management) The 'loc+s and strategies are the #ocal "oints o# the course. -t hel"s students ac&uire conce"tual #rame wor+s +nowledge and insight to o"erate at -nternational Fe el. 1. A7/&62= 6; I7&)(7/&.67/5 B48.7)88 E7@.(672)7& G -nternational ,conomic) $olitical) Fegal) 0ocial and .ultural G /rame :or+. 2. I7&)(7/&.67/5 T(/1) ()345/&6(= F(/2) W6(H G Trade Barriers G ,1"ort $romotion and -m"ort 0u'stitution. 2. R)3.67/5 T(/1) O(3/7.G/&.678C their -m"act on -nternational Business. Role o# :orld Trade @rganisation ;:.T.@.=) -ts -m"act on -nternational Business. 3. I7&)(7/&.67/5 F.7/70./5 F(/2) W6(H G Balance o# $a!ment G /oreign ,1change Mar+et Mechanism G ,1change rates) ris+ management. 5. E?<6(& F.7/70.73 G -nternational Fi&uidit!. Role o# -M/) -BRA in -nternational Business. 8. O(3/7.G.73 F6( I7&)(7/&.67/5 B48.7)88 G 0trategies and -ssues in -nternational 9uman Resource Management and Ae elo"ment) 0ta##ing "olic!) managing the ,1"artiates. 4. C()/&.67 6; G569/5 S&(40&4() G Ae elo"ing %lo'al .om"etiti eness) -nternational mar+eting strategies in di##erent stages o# "roduct li#e c!cle. B. E06762.0 M67)8 @'(ecti es) /oreign Trade None) ,conomic $rocessing None) /ree None) 0"ecial ,conomic None ) Net /oreign ,1change ,arning. R);)()70)8 -nternational Business- ,n ironments and o"erations) Aaniells) Rade'angh) 0ulli an) 0alwan) $earson) 2009 -nternatinal Business).herunilam) 37e) $9 -ntrnational Business)9ill) Jain) 87e) TM9 -nternatinal Business)0h!am 0hu+la) ,1cel) 200B -nternational Business) $.0u''arao) 27e)9imala!a -nternatinal Business) Justin $aul) 37e) $9 -nternational Business) Joshi) @1#ord)2009 -nternational Business) .*in+ota) Mo##ett) 47e) .engage

54

_____________________________________________________________2009-10

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR MBA IV S)2)8&)( E5)0&.@) V (9E00#0"/) FINANCIAL DERIVATIVES The o'(ecti e o# this course is to ma+e students e##icient in the area o# /inancial Aeri ati es) gi ing them the +nowledge o# 'asics in /inancial Aeri ati es) /uture Mar+ets) @"tion 0trategies) etc. $ S&/71/(1 1.80647&.73 /71 8&/&.8&.0/5 &/95)8 &6 9) /556:)1 .7 &') )?/2.7/&.678. 1. I7&(6140&.67 &6 D)(.@/&.@)8 Ae elo"ment and %rowth o# Aeri ati e Mar+ets) T!"es o# Aeri ati es) Uses o# Aeri ati es) 2. F.7/70./5 /71 D)(.@/&.@) 2/(H)&8 /undamental lin+ages 'etween s"ot C Aeri ati e Mar+ets) The Role o# Aeri ati es Mar+et) Uses C Misuses o# deri ati es. 2. F4&4() /71 F6(:/(1 M/(H)& structure o# #orward and /uture Mar+ets) Mechanics o# #uture mar+ets) 9edging 0trategies) Using #utures. 3. D)&)(2.7/&.67 6; ;6(:/(1 /71 ;4&4() <(.0)8 -nterest rate #utures) .urrenc! #utures and /orwards. 5. O<&.678 Aistinguish 'etween @"tions and /utures) 0tructure o# @"tions Mar+et) $rinci"les o# @"tion $ricing) @"tion $ricing Models> The Binomial Model) The Blac+ G 0choles Merton Model. 8. B/8.0 O<&.67 S&(/&)3.)8 Ad anced @"tion 0trategies) Trading with @"tions) 9edging with @"tions) .urrenc! @"tions. 4. S:/<8 .once"t and Nature) , olution o# 0wa" Mar+et) /eatures o# 0wa"s) B. M/E6( &=<)8 6; S:/<8 -nterest Rate 0wa"s) .urrenc! 0wa"s) .ommodit! 0wa"s) ,&uit! -nde1 0wa"s) .redit Ris+ in 0wa"s) using 0wa"s to Manage Ris+) $ricing and <aluing 0wa"s. R);)()70)8 /inancial Aeri ati es) Mishra> ,1cel) 2009. Ris+ Management C Aeri ati es) 0tul*) .engage)2009 Aeri ati es and Ris+ Management) Ja!anth Rama <arma> TM9) 200B. /inancial Aeri ati es) %u"ta) 1st ,dition) $9- 200B @"tions) /utures and other deri ati es) John . 9ull> 4th ,dition) $earson ,ducation) 2009 Aeri ati es <aluation and Ris+ Management) Aa id A. Au'o#s+!) Thomas : Muller) TR> @1#ord) 200B /undamentals o# #utures and o"tions mar+et) John . 9ull> $earson ,ducation)200B. Ris+ Management -nsurance and Aeri ati es) %. Hoteshwar> 9imala!a) 200B T' # C #

55

2009-10_____________________________________________________________

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR MBA IV S)2)8&)( T' C # # (9E00#0"9) S)(@.0)8 M/(H)&.73 The o'(ecti e o# the course is to "ro ide a dee"er insight into the mar+eting management o# com"anies o##ering ser ices as "roduct. 1. U71)(8&/71.73 8)(@.0)8 2/(H)&.73 -ntroduction) ser ices in the modern econom!) .lassi#ication o# ser ices) mar+eting ser ices <s. $h!sical ser ices) ser ices as a s!stem. 2. M/(H)&.73 <5/78 ;6( 8)(@.0)8 The mar+eting "lanning "rocess) strategic conte1t) situation re iew mar+eting strateg! #ormulation) resource allocations and monitor! mar+eting "lanning and ser ices. ". S)(@.0)8 2/(H)& 8)32)7&/&.678 The "rocess o# mar+et segmentation) selecting the a""ro"riate customer "ort#olio) creating and maintaining alued relations) customer lo!alt!. #. C()/&.73 @/54) .7 / 062<)&.&.@) 2/(H)& $ositioning a ser ice in the mar+et) alue addition to the ser ice "roduct) "lanning and 'randing ser ice "roducts) new ser ice de elo"ment. %. P(.0.73 8&(/&)3.)8 ;6( 8)(@.0)8 0er ice "ricing) esta'lishing monetar! "ricing o'(ecti es) #oundations o# "ricing o'(ecti es) "ricing and demand) "utting ser ice "ricing strategies into "ractice. *. S)(@.0) <(626&.67 The role o# mar+eting communication. -m"lication #or communication strategies) setting communication o'(ecti es) mar+eting communication mi1. +. P5/77.73 /71 2/7/3.73 8)(@.0) 1)5.@)(= The "h!sical e idence o# the ser ice s"ace. The role o# intermediaries) enhancing alue '! im"ro ing &ualit! and "roducti it!. ,. C48&62)( R)5/&.678'.< M/(H)&.73 Relationshi" Mar+eting) 0trategic res"onses to the intangi'ilit! o# ser ice "er#ormances) com"laints management) .RM $rograms R);)()70)8 0er ices Mar+eting $eo"le) Technolog!) 0trateg!).hristo"her Fo eloc+) :irt*) .hatter(ee) 87e) $earson) 2009 0er ices Mar+etingI-ntegrating .ustomer /ocus Across the /irm)<alarie A.Neithaml C Mar! Jo-Bitner> 37e) TM9) 2009 0er ices Mar+etting G .once"ts "lanning and im"lementation) Bhattachar(ee) e1cel)2009 0er ices Mar+eing)0rini asan) 27e) $9-) 2009 0er ices G Mar+eting) @"erations and Management) Jauhari) Autta) @1#ord) 2009 0er ices Mar+eting G Te1t and .ases) Ra(endra Nargund+ar) TM9) 2009 Mar+eting o# 0er ices) 9o##man) Bateson).engage) 2008 0er ice sector Management)..Bhattachar(ee) Jaico) 200B

56

_____________________________________________________________2009-10

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR MBA IV S)2)8&)( T' C # # E5)0&.@) V (9E00#0"0) O(3/7.G/&.67 D)@)56<2)7& The o'(ecti e o# the course is to "ro ide the students with the conce"tual #ramewor+ and the theories underl!ing @rgani*ational Ae elo"ment. 1. O(3/7.G/&.67 D)@)56<2)7& GAe#inition G.ontri'utor! 0tems) <alues) Assum"tions. 2. B)5.);8 .7 OD-<alues in Transition G ,thical issues in @A. ". C'/(/0&)(.8&.08 /71 F6471/&.678 6; OD- 0!stems @utloo+- Third :a e Management and @rgani*ation Trans#ormation. #. D./3768&.0 P(60)88 /71 A()/8 6; D./3768.8 GAction Research- As a $rocess and A""roach- @A . %. I7&)(@)7&.678 05/88.;.0/&.67 G Team -nter entions G -ntergrou" -nter entionsThird "art! "eace ma+ing inter ention. *. S&(40&4(/5 I7&)(@)7&.678- .om"rehensi e -nter entions and Training ,1"erience +. O&')( I7&)(@)7&.678- T- %rou"s) Beha iour Modelling) Fi#e and .areer $lanning. ,. C67845&/7& I884)8 G 0!stem Rami#ications G $ower "olitics in @A G /uture o# @A. R);)()70)8 @rganisation Ae elo"ment and Trans#ormation) /rench) Bell C Nawac+i) 87e TM9)200B @rgani*ation Ae elo"ment)/rench C Bell)$earson.200B @rganisation .hange and Ae elo"ment)Ha ita 0ingh> ,1cel)200B @rgani*ation Ae elo"ment)Aaniel Ro'e! C 0te en Actman)Macmillan. @rganisationAe elo"ment.hange).ummins C :orle!)Thomson7.engage)2009 @rganisation Ae elo"ment -nter entionsC 0trategics) 0. Ramnara!an) T. Rao C +uldee" singh)Res"onse.2009 @rganisation Ae elo"ment)Aaniel Ro'e! C 0te en Actman)Macmillan.

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2009-10_____________________________________________________________

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR MBA IV S)2)8&)( T' C # # E5)0&.@) V (9E0%#0"1) D/&/ C62247.0/&.67 /71 N)&:6(H A7/5=8.8 The o'(ecti e o# the course is to "ro ide the 'asic conce"ts o# Aata .ommunication and Networ+ Anal!sis) networ+ securit!) "ri ac! and data encr!"tion. 1. I7&(6140&.67 G %eneral structure o# Networ+s G -0@) @0- Re#erence Model. 9ierarchical Networ+) connecti it! anal!sis G dela! anal!sis G local access Networ+ design. 2. P'=8.0/5 5/=)(> transmission and multi"le1ing G digital transmission G circuit switching "ac+et switching G terminal handling G error correction and error correcting codes. ". D/&/ - 5.7H 5/=)(> sim"le "rotocols. Unrestricted sto" and wait sliding window "rotocols. #. N)&:6(H 5/=)( @.(&4/5 0.(04.&8 /71 1/&/ 3(/28 ) centrali*e hierarchical and 'roadcasting algorithms. %. T(/78<6(&/&.67 5/=)( /71 S)88.67 5/=)(> trans"ort ser ice G addressing and connection esta'lishment G #low control and 'u##ering G s!nchroni*ation G crash reco er! gate wa!G internet wor+ #ragmentation G session la!er. *. P()8)7&/&.67 5/=)(> networ+ securit! and "ri ac! G data encr!"tion G +e! distri'ution authentication and digital signatures G irtual terminal "rotocols G #ile trans#er "rotocols. +. A<<5.0/&.67 5/=)( G distri'ution s!stems. ,. ISDN - S)(@.0) F H.8&6(=) T.$7-$ and Net :or+ing and -nter net wor+ing Aeri es. R);)()70)8 Aata .ommunication and .om"uter Networ+s) Auc+C Read) 27 e) $erson)2009 Aata .ommunications and Net :or+ing) Behrou* A. /orou*an) TM9)2009 Aata Networ+s) Bertse+as C %allages) $9 .om"uter .ommunications and Networ+ing Technologies) Michael A. %allo) .engage)2009 Understanding Aata .ommunications C Networ+s) :illiam A. 0ha!) <i+as.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR MBA IV S)2)8&)( T' C

58

_____________________________________________________________2009-10

# E5)0&.@) VI (9E00#0#/) I7&)(7/&.67/5 F.7/70./5 M/7/3)2)7&

The o'(ecti e o# the course is to "ro ide students with a 'road iew o# -nternational Monetar! 0!stems and its understanding to ena'le a glo'al manager to do 'usiness in a glo'al setting. The "rere&uisite #or the course is /inancial Accounting and Anal!sis and /inancial Management. 1. F6().37 E?0'/73) M/(H)&> /unction and 0tructure o# the /ore1 mar+ets) ma(or "artici"ants) t!"es o# transactions and settlements) /oreign e1change &uotations) "rocess o# ar'itrage. 2. B/5/70) 6; P/=2)7&8 Balance o# $a!ments ;Bo$=) /undamentals o# Bo$) Accounting com"onents o# B@$) -ndian Bo$ Trends. 2. I7&)(7/&.67/5 M67)&/(= S=8&)2> -ntroduction) %old 0tandard) Bretton :oods s!stem) ,1change rate regimes) #i1ed and #loating e1change rates) .on erti'ilit! currenc! international li&uidit! and international reser es. 3. M/7/3)2)7& 6; ;6().37 )?0'/73) )?<684() /71 (.8H T!"es o# ,1"osure) ,conomic ,1"osure) Transaction ,1"osure) @"erating ,1"osure. 5. C(688-96(1)( I7@)8&2)7& D)0.8.678 .a"ital 'udgeting) A""roaches to $ro(ect , aluation) Ris+ in .ross-'order -n estment Aecisions) -ncor"orate Ris+ in -n estment Aecisions. 8. F.7/70.73 D)0.8.678 6; MNCL8 -ntroduction) the cost o# ca"ital) ca"ital structure) Methods o# rising ca"ital. 4. W6(H.73 C/<.&/5 M/7/3)2)7& .ash management) management o# recei a'les) -n entor! management) #inancing current assets. B. M45&.7/&.67/5 F.7/70.73 I78&.&4&.678 The -nternational Ban+ #or Reconstruction and Ae elo"ment) the -nternational de elo"ment association) The -nternational /inance .or"oration) -nternational monetar! #und. R);)()70)8 -nternational /inancial Management) T. 0iddaiah> $earson) 2009 -nternational /inancial Management) 0. ,un .hoel and Risnic+ Bruce> TM9) 2009 Multinational /inancial Management 0ri asta a. R. M>> ,1cel) 2009. -nternational /inancial Management) Machi Ra(u) 9$9) 200B. international #inance management) Je## Madura) .engage) 1st ,dition) 2009. -nternational /inancial Management) 0haran5th ,dition) $9-) 2009. -nternational /inancial Management) Madhu <i(> ,1cel) 2009. -nternational /inancial Management) <. A A adhani) 9imala!a 200B

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2009-10_____________________________________________________________

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR MBA IV S)2)8&)( T' C E5)0&.@) VI (9E00#0#9) I7&)(7/&.67/5 2/(H)&.73 # # The o'(ecti e o# the course is to "ro ide students with a "ers"ecti e o# -nternational Mar+eting Management) its en ironment and com"le1ities. 1. I7&)(7/&.67/5 M/(H)&.73 0co"e and 0igni#icance o# -nternational Mar+eting) the strategic im"ortance o# international mar+eting) Ai##erences 'etween international and domestic mar+eting. Need #or international trade) trends in #oreign trade. 2. I7&)(7/&.67/5 2/(H)& )7@.(672)7& -nternational en ironment) -nternational 0ocial C culture ,n ironment) the "olitical legal en ironment and regulator! en ironment o# international mar+eting. Technological ,n ironment) Business .ustoms in -nternational Mar+et. ". A7/5=G.73 /71 &/(3)&.73 .7&)(7/&.67/5 2/(H)& 6<<6(&47.&.)8 regional mar+et .haracteristics) Mar+eting in transitional economies and third world countries) international mar+et segmentation and targeting. #. I7&)(7/&.67/5 M/(H)& E7&(= S&(/&)3.)8 -ndirect ,1"orting) Aomestic $urchasing) Airect ,1"orting) /oreign Manu#acturing 0trategies without Airect -n estment) /oreign Manu#acturing 0trategies with Airect -n estment. ,ntr! 0trategies o# -ndian /irms. %. I7&)(7/&.67/5 <(6140& 2/7/3)2)7& -nternational "roduct "ositioning) $roduct saturation Fe els in glo'al Mar+et) -nternational "roduct li#e c!cle) %eogra"hic ,1"ansionG0trategic Alternati es. New "roducts in -ntentional Mar+eting) $roduct and culture) 'rands in -nternational Mar+et. *. I7&)(7/&.67/5 M/(H)&.73 C'/77)58 channels GAistri'ution 0tructures) Aistri'ution $atterns) /actors e##ecting .hoice o# .hannels) the .hallenges in Managing an international Aistri'ution 0trateg! 0electing /oreign .ountr! Mar+et intermediaries. The management o# "h!sical distri'ution o# goods. +. P(.0.73 /71 P(626&.67 ;6( .7&)(7/&.67/5 M/(H)&8 ,n ironmental in#luences on $ricing Aecisions) %re! Mar+et goods) Trans#er "ricing) %lo'al $ricing G $olic! Alternati es. %lo'al Ad ertising and 'rand!) selecting an ad ertising agenc!. $ersonal selling) 0ales $romotion) $u'lic Relations and $u'licit!) 0"onsorshi" $romotion. ,. E?<6(& M/(H)&.73 -ntroduction to ,1"ort Mar+eting) ,1"ort $olic! Aecisions o# a #irm) ,K-M "olic! o# -ndia. ,1"ort costing and "ricing) ,1"ort "rocedures and e1"ort documentation. ,1"ort assistance and incenti es in -ndia. R);)()70)8
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-nternational Mar+eting Anal!sis and 0trateg!) 0a+ @n+ isit) John J. 0haw) 27e) $9-) 2009 %lo'al mar+eting Management ) Heegan) %reen) 37e) $earson) 200B -nternational Mar+eting) $hili" R. .ateora) John F. %raham) $rasanth 0alwan) TM9) 2009 -nternational Mar+eting)<asude a $H) e1cel)200B %lo'al Ma+eting) Management) Fee) .arter) @1#ord) 200B -nternational Mar+eting and ,1"ort management) Al'aum )57e $earson ,ducation) 2009. %lo'al Mar+eting) Johansson) TM9) 200B. -ntegrated Mar+ing Management G Te1t and .ases) Mathur) 0age) 200B

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR MBA IV S)2)8&)( T' C # # E5)0&.@) VI (9E00#0#0) G569/5 H42/7 R)864(0) M/7/3)2)7& The o'(ecti e o# the course is to "ro ide an outline o# %lo'al 9uman Resource management o# MN.S0. 1. I7&)(7/&.67/5 H42/7 R)864(0) M/7/3)2)7& 0670)<&) e1"anding role G %lo'al issues and challenges. 2. H42/7 /71 C45&4(/5 V/(./95)8 .7 G569/5 O(3/7.G/&.678 G .ross .ultural Ai##erences G .ross G .ultural Research Methodologies G 9o#etedeEs 9ermes 0tud!) Managerial -m"lications. ". I7&)(7/&.67/5 8&/;;.73 G Nature) 0ources) $olicies G 9uman Resource $lanning G Recruitment and 0election #or -nternational Assignment- Training ,1"atriation G Re"atriation. #. C62<)78/&.67 P(/0&.0)8 G Aesigning .om"ensation $rogramme) A""roaches to -nternational .om"ensation) Ai##erentiating $.NS0 and T.NS0. %. A<<(/.8/5 .7 &') G569/5 P)(8<)0&.@)) $rogrammes and Agencies - , aluation o# %lo'al 9RM $ractices. *. T(/.7.73 /71 1)@)56<2)7& G Need) cross cultural training) learning G $er#ormance management and 9R "rocess G .om"etenc! a""raisal G .ultural -ssues. +. I7&)(7/&.67/5 I7148&(./5 R)5/&.678 G Trade Unions) .ollecti e Negotiations) Ais"utes7.on#licts) ?ualit! .ircles and $artici"ati e Management. ,. P)6<5) M/7/3)2)7& G U0A G ,uro"ean .ountries) Asian .ountries and Middle ,ast. R);)()70)8
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-nternational 9uman Resource Management)Aswatha""a)TM9)2009 -nternational 9uman Resource Management) Ton! ,dwards C .hris Rees) $earson)200B -nternal 9uman Resource Management) Rao $.F) ,1cel.200B -nternational 9uman Resource Management) 0u''a Rao $) 9imala!a)200B -nternational Aimensions o# @rgani*ational Beha iour) Adler N.J) Hent -nternational Aimension o# 9uman Resource Management) Aowling $.J) Thomson7.engage)2009

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY ANANTAPUR MBA IV S)2)8&)( T' C # # E5)0&.@) VI (9E00#0#1) C6(<6(/&) I7;6(2/&.67 M/7/3)2)7& The o'(ecti e o# the course is to "ro ide a 'road outline o# -n#ormation Technolog! and its a""lication at cor"orate 'usiness units and to understand all the issues related to the -T management. 1. IT <5/77.73 /71 8&(/&)3= &6658 0trateg! anal!sis G en ironment anal!sis- .onducting strateg! audit- Assessing o""ortunities and ris+s- .om"an! Gtechnolog! anal!sis G -ndustr! Gtechnolog! anal!sis Tra(ectories o# technolog!- The need #or new ca"a'ilities. 2. E?&)71.73 &') )7&)(<(.8) @rganising #or inno ation G.olla'oration- Understanding 'usiness networ+s> di##erentiation interde"endence and ownershi" G Aesigning h!'rid go ernance models- Building colla'orati e communit!- ,merging networ+ 'usiness models. ". IT A5.372)7&8 Building the case #or -T- le eraging in#rastructure and creating o"tions.om"onents o# internet wor+ing in#rastructures GRise o# internet wor+ing G 'usiness im"lications. #. M/7/3.73 IT 8)(@.0)8 A aila'ilit! #acilities- uninterru"ti'le "ower GAeli er!- climate control G securit! G New ser ice models. %. IT 64&864(0.73 - Managing ris+ through incremental outsourcing- @utsourcing ad antages and disad antages- @utsourcing o""ortunities- Managing relationshi"s with outsourcing agencies *. C66(1.7/&.67 /71 067&(65 6; IT Ae elo"ment stages o# -T in organising- NolansE model- Aistri'uted data "rocessing - .entralisation s decentralisation- dri ers toward user dominance- Ari ers towards centralised "olic!- .oordination and location -T "olic!. +. P(6E)0& 2/7/3)2)7& $ro(ect categories- $ro(ect management> stage in "ro(ect G "lanning and controlling tools-$ro'lems G Towards e##ecti e "ro(ect management. ,. T)0'76563= /71 .776@/&.67 Understanding technological de elo"ments- Technolog! c!cles-. .reati e idea generation- ,m"lo!ee creati it! G RCA- Role in technolog! de elo"ment--nno ations in -T R);)()70)8
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F!nda M.A""legate) Ro'ert A.Ausitn and /. :arren Mc/arlan) or!orate Information strateg" and Management, TM9 .)0)%))Hrishnamcahar!ulu and Falitha R. Management of Technolog") 9imala!a 0an(i a 0hn+ar Au'e!) -T strateg! and Management) $9-) 2009. $arag Hul+arni -T strateg! #or Business) @1#ord) 2009. <.H.Nara!an) Managing Technolog! and -nno ation #or com"etiti e Ad antage) $earson) 2009. ..H. $rahlad) The New Age o# -nno ation. TM9)2009.

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA IV S)2)8&)( S&4 C " 2 (9E00#0%) C/8) S&41=-IV The @'(ecti e o# the course is to enhance anal!tical and logical thin+ing ca"a'ilities o# the student) to im"ro e the communication and "resentation s+ills o# the student and to ena'le the student understand the "rocess o# "ro'lem anal!sis) identi#!ing a""ro"riate solutions with res"ect to the conce"ts o# the su'(ect.

Total sessions in a semester shall 'e distri'uted #or all the su'(ects. The concerned teaching sta## shall select the cases o# recent origin #or discussion. -nternal , aluation ;#or 50 mar+s=> At least two cases "er su'(ect shall 'e considered #or internal e aluation. 0uch case stud! anal!ses '! students shall 'e "roduced as a record. The 9ead o# the de"artment7-nstitute shall consolidate the grading o# all such case studies and #inali*e the internal e aluation mar+s.
JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR MBA IV S)2)8&)( S&4 C " 2 (9E00#0*) S)2.7/( The o'(ecti e o# the seminar is to e aluate the s+ills re&uired #or the managers i*.) communication s+ills) logical s+ills) anal!tical s+ills) "resentation s+ills) "ersuasion s+ills) decision ma+ing s+ills ac&uired '! the students in the course o# M.B.A and to anal!se the managerial ca"a'ilities. 0tudents are re&uired to "resent a seminar on an! contem"orar! issue o# the 'usiness.

JAWAHARLAL NEHRU TECHNOLOGIAL UNIVERSITY ANANTAPUR

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MBA IV S)2)8&)( (9E0%#0+) P(6E)0& W6(H

S&4 12

C 10

0tudents are re&uired to ta+e u" a "ro(ect wor+) in which the student can choose an! s"eci#ic "ro'lem o# -ndustr! or -ndustr! 'ased "ro(ect wor+. Alternati el! it can 'e secondar! source 'ased or /ield 'ased "ro(ect wor+. Be#ore the commencement o# the "ro(ect wor+ each student is re&uired to su'mit a s!no"sis indicating the o'(ecti es) Methodolog!) /ramewor+ #or anal!sis) Action "lan with milestones in order to ha e clarit! #or the su'se&uent wor+. The "ro(ect should ha e an internal #acult! as guide. The student can initiate the "ro(ect wor+ in the "enultimate semester o# the course. R);)()70)8 Business ,ssentials> #esearch $roject) <i a) 2009 $aul @li er>:riting Mour Thesis) 0age) 2009 M.H.Ram"al C 0.F.%u"ta> $ro(ect Re"ort :riting) $aragon -nternational)2009 Michael Ja! $olons+!> Aa id 0 :aller> Aesigning and Managing a Research $ro(ect) 0age) 2009 0urendra Humar> An Aid to $ro(ect :or+) $aragon -nternational) 2009. LLLL

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