Marketing Management - 14 LIST OF ATTEMPTED QUESTIONS AND ANSWERS Select The Blank Question A specialit p!

o"uct is ######## intensi$el "ist!i%ute" than a shoppin& p!o"uct 'o!!ect Ans(e! Less )ou! Ans(e! Less T!ue*False Question Su!$e o+ %u e!s, intentions techni-ue is co.pa!ati$el costl an" the "ata &athe!e" is o+ -uestiona%le $alue/ 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue T!ue*False Question 'o.panies appl a $a!iet o+ p!ice a"0ust.ent st!ate&ies to account +o! "i++e!ences in custo.e! se&.ents an" situations/ 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue Multiple 'hoice Sin&le Ans(e! Question Ma!kete! has no cont!ol o$e! settin& the p!ice in (hich t pe o+ .a!ket st!uctu!e1 'o!!ect Ans(e! 'o.petition )ou! Ans(e! Monopol T!ue*False Question Ma!ket +o!eacsts a!e a$aila%le +!o. sou!ces like &o$e!n.ent 'o!!ect Ans(e! False )ou! Ans(e! False Select The Blank Question ######## allo(ance is use" to co..unicate a%out the $alues o+ the p!o"uct an" special e$ent 'o!!ect Ans(e! P!o.otion )ou! Ans(e! P!o.otion T!ue*False Question

Ma!ketin& an" p!o"uction costs a!e hi&h in .ulti2se&.ent st!ate& 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue Multiple 'hoice Multiple Ans(e! Question These p!o"ucts .o$e th!ou&h sho!t channels3 'o!!ect Ans(e! E&&s4 B!ea" 4 'lothin& 4 'e.ent )ou! Ans(e! E&&s4 B!ea" 4 'e.ent T!ue*False Question In pu!e co.petition .an selle!s an" %u e!s a!e the!e an" ha$e .a0o! e++ect on "e.an" an" suppl o+ the p!o"uct,s .a!ket p!ice 'o!!ect Ans(e! False )ou! Ans(e! False Multiple 'hoice Multiple Ans(e! Question T!a"e p!o.otions inclu"e 'o!!ect Ans(e! Push .one allo(ance 4 P!o.otional allo(ance )ou! Ans(e! Push .one allo(ance 4 'ash !e%ates 4 P!o.otional allo(ance 4 Da.a&e" &oo"s allo(ance Select The Blank Question To++ees an" chocolates4 .a&a5ines etc a!e e6a.ples o+ ######## p!o"ucts 'o!!ect Ans(e! I.pulse )ou! Ans(e! I.pulse T!ue*False Question Au&.ente" p!o"uct inclu"es the actual p!o"uct plus an a""itional se!$ices such as .aintenance4 intallation etc/ 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue Multiple 'hoice Multiple Ans(e! Question These a!e the cha!acte!istics o+ se!$ices 'o!!ect Ans(e! Sol" on %asis o+ %ene+its 4 Qualit cont!ol is tou&h )ou! Ans(e! Sol" on %asis o+ %ene+its 4 Qualit cont!ol is tou&h

Multiple 'hoice Multiple Ans(e! Question Total cost inclu"es 3 'o!!ect Ans(e! Fi6e" cost 4 7a!ia%le cost )ou! Ans(e! Fi6e" cost 4 7a!ia%le cost Select The Blank Question The +acto! o+ satis+action an" ######## .oti$es a!e consistent in societ 'o!!ect Ans(e! P!o+it )ou! Ans(e! E6chan&e Multiple 'hoice Sin&le Ans(e! Question An e6a.ple o+ Want is 3 'o!!ect Ans(e! 'ontinental +oo" )ou! Ans(e! 'ontinental +oo" Multiple 'hoice Multiple Ans(e! Question What a!e $a!ia%le costs1 'o!!ect Ans(e! Mate!ial 4 La%ou! )ou! Ans(e! Mate!ial 4 La%ou! Multiple 'hoice Sin&le Ans(e! Question A cent!alise" in$ento! .eans 'o!!ect Ans(e! Fast "eli$e! to custo.e!s )ou! Ans(e! Buil"in& an" stockin& one (a!ehouse Select The Blank Question In p!o"uction e!a 4 "e.an" is ######## than suppl 'o!!ect Ans(e! 8!eate! )ou! Ans(e! Not consistent Select The Blank Question Bu e!,s !esponse in ######## .etho" .a not %e applica%le in othe! .a!kets 'o!!ect Ans(e! Ma!ket tests )ou! Ans(e! Si.ple t!en" anal sis Multiple 'hoice Multiple Ans(e!

Question 'ate&o!ies o+ a"opte!s a!e 'o!!ect Ans(e! Inno$ato!s 4 Ea!l a"opte!s 4 La&&a!"s )ou! Ans(e! Inno$ato!s 4 Ea!l a"opte!s 4 La&&a!"s Multiple 'hoice Sin&le Ans(e! Question D in AIDA stan"s +o! 3 'o!!ect Ans(e! Desi!e )ou! Ans(e! De.an" Multiple 'hoice Multiple Ans(e! Question Inco.e4occupation4e"ucation4 a&e4.a!ital status a!e +acto!s o+ (hich t pe o+ se&.entation1 'o!!ect Ans(e! 8eo&!aphic 4 De.o&!aphic )ou! Ans(e! De.o&!aphic Match The Follo(in& Question 'o!!ect Ans(e! )ou! Ans(e! Fee"%ack 'o..unication +!o. !ecei$e! to sen"e! 'o..unication +!o. !ecei$e! to sen"e! Enco"in& Puttin& .eanin& to s .%ols con$e e" as .essa&es Puttin& .eanin& to s .%ols con$e e" as .essa&es Deco"in& Inte!p!etin& the .essa&e % !ecei$e! Inte!p!etin& the .essa&e % !ecei$e! Noise It inte!+e!es (ith co..unication p!ocess It inte!+e!es (ith co..unication p!ocess Select The Blank Question ######## "ist!i%ution is use" (hen a s.all pe!centa&e o+ custo.e!s account +o! a la!&e pa!t o+ sale/ 'o!!ect Ans(e! Selecti$e )ou! Ans(e! Selecti$e Multiple 'hoice Sin&le Ans(e! Question What is Ma!ket Penet!ation1 'o!!ect Ans(e! E6istin& p!o"uct2E6istin& .a!ket )ou! Ans(e! Ne( p!o"uct2E6istin& .a!ket

Multiple 'hoice Sin&le Ans(e! Question 9i&he! the pe!cei$e" -ualit o+ the p!o"uct4 hi&he! (ill %e the pe!cei$e" p!ice/ Such p!o"ucts a!e calle"3 'o!!ect Ans(e! P!esti&e )ou! Ans(e! P!esti&e Select The Blank Question ######## concept inc!eases the e++icienc o+ econo.ic s ste. 'o!!ect Ans(e! Ma!ketin& )ou! Ans(e! Ma!ketin& Multiple 'hoice Multiple Ans(e! Question What is Statistical Qualit 'ont!ol:SQ'; 'o!!ect Ans(e! I"enti+ies -ualit an" p!o"ucti$it +!o. a p!o"uction p!ocess 4 I"enti+ies i.pact o+ an chan&e on pe!+o!.ance 4 Instantl spots .al+unctions an" sho( (he!e the occu! )ou! Ans(e! I"enti+ies -ualit an" p!o"ucti$it +!o. a p!o"uction p!ocess 4 I"enti+ies i.pact o+ an chan&e on pe!+o!.ance 4 Instantl spots .al+unctions an" sho( (he!e the occu! Select The Blank Question ########cost accountin& .easu!es the cost o+ p!o"ucin& an" i&no!es the cost o+ non2p!o"ucin& 'o!!ect Ans(e! T!a"itional )ou! Ans(e! Mo"e!n Multiple 'hoice Multiple Ans(e! Question 'oncept o+ .a!ketin& inclu"es stu" o+ 'o!!ect Ans(e! T!ansaction 4 T!ans+e! 4 E6chan&e )ou! Ans(e! T!ansaction 4 T!ans+e! 4 E6chan&e Multiple 'hoice Sin&le Ans(e! Question 8ene!al Elect!ic Mat!i6 is "i$i"e" into ho( .an cells 'o!!ect Ans(e! < )ou! Ans(e! = Multiple 'hoice Multiple Ans(e! Question

Resea!ch "esi&n is classi+ie" as 3 'o!!ect Ans(e! Function 4 Metho"olo& )ou! Ans(e! Function 4 Metho"olo& Match The Follo(in& Question 'o!!ect Ans(e! )ou! Ans(e! 'usto.e! is the +ocal point in Ma!ketin& Ma!ketin& Tan&i%le sou!ces 'apital4 .achines4!a( .ate!ial 'apital4 .achines4!a( .ate!ial Intan&i%le sou!ces In+o!.ation4 ti.e an" technolo& In+o!.ation4 ti.e an" technolo& 'onsu.e! to p!o"uce! Back(a!" co..unication Back(a!" co..unication Multiple 'hoice Multiple Ans(e! Question The e6te!nal sou!ces o+ P!i.a! "ata a!e 3 'o!!ect Ans(e! Retaile! 4 Wholesale! 4 Li%!a!ies )ou! Ans(e! Retaile! 4 Wholesale! T!ue*False Question E6ecuti$e 0u"&e.ent techni-ue .a %e use" to supple.ent othe! techni-ues 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue Multiple 'hoice Sin&le Ans(e! Question It !e+e!s to +o!.al an" in+o!.al !ules4 !e&ulations an" p!oce"u!es that co.ple.ents the co.pan st!uctu!e 'o!!ect Ans(e! S ste.s )ou! Ans(e! St!ate& Multiple 'hoice Sin&le Ans(e! Question Deci"in& on the nu.%e! o+ inte!.e"ia!ies to %e e.plo e" % a p!o"uce! is calle"3 'o!!ect Ans(e! Intensit "ist!i%ution )ou! Ans(e! E6clusi$e "ist!i%ution Select The Blank

Question ######## "i!ects the +lo( o+ &oo"s an" se!$ices +!o. the p!o"uce! to the ulti.ate consu.e! 'o!!ect Ans(e! Ma!ketin& )ou! Ans(e! Sellin& Multiple 'hoice Multiple Ans(e! Question The a!eas (hich %eco.e acti$e a+te! p!o.otion %u"&ets ha$e %een set an" +un"s a!e allocate" to p!o.otion .i6 ele.ents/ 'o!!ect Ans(e! Sales .ana&e.ent 4 A"$e!tisin& )ou! Ans(e! Sales p!o.otion 4 A"$e!tisin& Select The Blank Question ######## is seen as an inte&!al p!ocess that con$e!ts .ate!ials into &oo"s 'o!!ect Ans(e! S ste.s )ou! Ans(e! S ste.s Select The Blank Question ######## is a pa!t o+ the co.pan that has a sepa!ate .ission an" o%0ecti$es 'o!!ect Ans(e! SBU )ou! Ans(e! St!ate&ic plannin& T!ue*False Question In"i!ect channels +o! in"ust!ial p!o"ucts a!e lon&e! than consu.e! p!o"uct channels/ 'o!!ect Ans(e! False )ou! Ans(e! False Multiple 'hoice Multiple Ans(e! Question What is %!eak "o(n app!oach 'o!!ect Ans(e! Sales potential $a!ies (ith count! ,s &ene!al le$el o+ econo.ic acti$it 4 Ma!ket an" sales potential is %ase" on econo.ic +o!ecast 4 Nu.%e! o+ units that a %u e! %u s is .ultiplie" % the total nu.%e! o+ potential %u e!s in that te!!ito! to a!!i$e at total sales )ou! Ans(e! Sales potential $a!ies (ith count! ,s &ene!al le$el o+ econo.ic acti$it 4 Ma!ket an" sales potential is %ase" on econo.ic +o!ecast 4 Nu.%e! o+ units that a %u e! %u s is .ultiplie" % the total nu.%e! o+ potential %u e!s in that te!!ito! to a!!i$e at total sales Multiple 'hoice Sin&le Ans(e!

Question Which is the sho!test .a!ketin& channel +o! an in"ust!ial p!o"uct1 'o!!ect Ans(e! P!o"uce!222>In"ust!ial use! )ou! Ans(e! P!o"uce!222>In"ust!ial use! Multiple 'hoice Multiple Ans(e! Question 'o..e!cial sou!ces ha$e +ollo(in& sou!ces 'o!!ect Ans(e! A"$e!tisin& 4 Packa&in& 4 Sales pe!sons )ou! Ans(e! A"$e!tisin& 4 Packa&in& 4 Mass .e"ia T!ue*False Question Wa!ehouses a!e nee"e" (hen suppl sou!ces an" .a!kets a!e locate" close % / 'o!!ect Ans(e! False )ou! Ans(e! False at ?3@< AM @ co..ents Links to this post La%els3 Ma!ketin& Mana&e.ent:Set2III; Marketing Management - 13 LIST OF ATTEMPTED QUESTIONS AND ANSWERS Multiple 'hoice Multiple Ans(e! Question T pes o+ ps cholo&ical p!icin& a!e 'o!!ect Ans(e! P!esti&e 4 O"" 4 Lea"e! )ou! Ans(e! P!esti&e 4 O"" 4 Lea"e! Select The Blank Question ######## is a %!oa" plan o+ action +o! usin& an o!&anisation,s !esou!ces to acco.plish a o%0ecti$e 'o!!ect Ans(e! St!ate& )ou! Ans(e! St!ate& T!ue*False Question P!o"uct $a!iet .a!ketin& p!esents "i++e!ent choices to set the co.pan s, p!o"uct apa!t +!o. co.petito!s/ 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue

T!ue*False Question Ma!kete! "iscou!a&es his %!an" use!s +o! %!an" s(itchin&/ 'o!!ect Ans(e! T!ue )ou! Ans(e! False Multiple 'hoice Multiple Ans(e! Question 'ha!acte!istics o+ .ass .a!ket st!ate& a!e 3 'o!!ect Ans(e! One .a!ket .i6 +o! ta!&et .a!ket 4 One "ist!i%ution an" p!o.otion st!ate& )ou! Ans(e! One .a!ket .i6 +o! ta!&et .a!ket 4 One "ist!i%ution an" p!o.otion st!ate& Match The Follo(in& Question 'o!!ect Ans(e! )ou! Ans(e! E6clusi$e Asso!t.ent 'a!! in& the line o+ onl one .anu+actu!e! 'a!! in& the line o+ onl one .anu+actu!e! Open %i" 'ont!act a(a!"e" to lo(est %i""e! 'ont!act a(a!"e" to lo(est %i""e! Ne&otiate" 'ont!act Di!ect ne&otiation (ith one o! .o!e co.panies Di!ect ne&otiation (ith one o! .o!e co.panies Deep Asso!t.ent 'a!! in& a p!o"uct +a.il in "epth4 "!a(in& on 'a!! in& a p!o"uct +a.il in "epth4 "!a(in& on

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Match The Follo(in& Question 'o!!ect Ans(e! )ou! Ans(e! Moti$ational !esea!ch It anal ses consu.e! .oti$es It anal ses consu.e! .oti$es 9isto!ical !esea!ch Uses past e6pe!iences to +in" solutions Uses past e6pe!iences to +in" solutions Su!$e !esea!ch O%tains "ata +!o. !espon"ents in pe!son O%tains "ata +!o. !espon"ents in pe!son E6pe!i.ental !esea!ch One +acto! is constant an" hol"in& othe! +acto!s One +acto! is constant an" hol"in& othe! +acto!s Multiple 'hoice Sin&le Ans(e! Question A "iet conscious pe!son a+te! pla in& +oot%all is thi!st / 9e opts +o! 32 'o!!ect Ans(e! Diet coke )ou! Ans(e!

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)ou! Ans(e! Si.ple T!en" Anal sis Multiple 'hoice Multiple Ans(e! Question 9o( "oes ,st!uctu!e, !e"uce inte!nal unce!tainit a!isin& out o+ hu.an %eha$iou! 'o!!ect Ans(e! 'ont!ol .echanis. 4 Depa!t.entalisation )ou! Ans(e! 'ont!ol .echanis. 4 Depa!t.entalisation T!ue*False Question Inte!nal !eco!"s such as sales !epo!ts4 cost an" accountin& in+o!.ation a!e e6pensi$e to o%tain/ 'o!!ect Ans(e! False )ou! Ans(e! False T!ue*False Question 'o.panies ha$e st!en&hts in a nu.%e! o+ a!eas %ut thei! ke st!en&th a!e +e( in nu.%e! 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue Multiple 'hoice Sin&le Ans(e! Question Who p!o$i"es ti.e an" place utilit 1 'o!!ect Ans(e! Inte!.e"ia! )ou! Ans(e! Inte!.e"ia! Multiple 'hoice Multiple Ans(e! Question 'ha!acte!istics o+ E++ecti$e se&.entation 'o!!ect Ans(e! Actiona%le 4 Measu!a%le 4 Accessi%le )ou! Ans(e! Actiona%le 4 Measu!a%le 4 Accessi%le Multiple 'hoice Sin&le Ans(e! Question In (hich phase o+ p!o"uction e!a4 the p!o"uce! an" consu.e! a!e the sa.e 1 'o!!ect Ans(e! Su%sistence )ou! Ans(e! Su%sistence Multiple 'hoice Sin&le Ans(e! Question Mission state.ents +o! .a!ketin& o!iente" o!&anisation a!e +!a.e" in te!.s o+ 3 'o!!ect Ans(e!

'usto.e! (ant satis+action )ou! Ans(e! 'usto.e! (ant satis+action Multiple 'hoice Sin&le Ans(e! Question 'onsu.e!is. e.e!&e" in (hich e!a o+ Ma!ketin&1 'o!!ect Ans(e! Sales )ou! Ans(e! Sales Multiple 'hoice Sin&le Ans(e! Question Ma!kete! t!ies to seek (hat kin" o+ !esponse +!o. the othe! pa!t 1 'o!!ect Ans(e! Beha$iou!al )ou! Ans(e! Beha$iou!al Multiple 'hoice Sin&le Ans(e! Question Ma!ketin& a!ises +!o. 1 'o!!ect Ans(e! E6chan&e )ou! Ans(e! E6chan&e Select The Blank Question Mo"ule o+ Flotilla st!ikes an opti.u. %alance o+ ######## an" +le6i%ilit 'o!!ect Ans(e! Stan"a!"isation )ou! Ans(e! Stan"a!"isation Multiple 'hoice Multiple Ans(e! Question Ta!&et .a!ketin& in$ol$es 'o!!ect Ans(e! Ma!ket ta!&etin& 4 Ma!ket se&.entation )ou! Ans(e! Ma!ket se&.entation 4 Ma!ketin& .i6 Select The Blank Question Fo! ######## ite.s4 !eselle! !eo!"e!s &oo"s (hen in$ento! &ets lo( 'o!!ect Ans(e! Stan"a!" )ou! Ans(e! Stan"a!" Select The Blank Question The "e.an" +o! a p!o"uct is ######## (hen p!ice cut causes !e$enue to inc!ease/ 'o!!ect Ans(e!

P!ice elastic )ou! Ans(e! P!ice elastic Multiple 'hoice Multiple Ans(e! Question Featu!es o+ Question Ma!ks1 'o!!ect Ans(e! 9i&h &!o(th 4 Lo( sha!e SBUs )ou! Ans(e! 9i&h &!o(th 4 Lo( sha!e SBUs Multiple 'hoice Multiple Ans(e! Question Belie+s a!e %ase" on 'o!!ect Ans(e! Bno(le"&e 4 Opinion 4 Faith )ou! Ans(e! Bno(le"&e 4 P!acticalit 4 Faith Multiple 'hoice Sin&le Ans(e! Question It is the !elati$e "i++icult in un"e!stan"in& o! usin& the p!o"uct 'o!!ect Ans(e! 'o.ple6it )ou! Ans(e! 'o.ple6it Multiple 'hoice Sin&le Ans(e! Question It is a pai" +o!. o+ non pe!sonal co..unication/ 'o!!ect Ans(e! A"$e!tisin& )ou! Ans(e! A"$e!tisin& Multiple 'hoice Multiple Ans(e! Question Facto!s a++ectin& "e.an" o+ a p!o"uct1 'o!!ect Ans(e! Population 4 Inc!ease in %u in& po(e! )ou! Ans(e! Population 4 Inc!ease in %u in& po(e! Multiple 'hoice Sin&le Ans(e! Question P!o"uction c!eates (hich t pe o+ utilit 'o!!ect Ans(e! Fo!. )ou! Ans(e! Fo!. T!ue*False Question 'han&es in consu.e!,s %u in& patte!ns a++ects channel,s ho!i5ontal an" $e!tical "i.ensions/ 'o!!ect Ans(e!

T!ue )ou! Ans(e! T!ue Select The Blank Question Wholesale!s an" !etaile!s help .anu+actu!e! in ca!! in& ######## +lo( to +inal %u e!s/ 'o!!ect Ans(e! Title )ou! Ans(e! In+o!.ation Select The Blank Question ######## p!o"uct is sol" +o! use in p!o"ucin& othe! &oo"s o! se!$ices 'o!!ect Ans(e! In"ust!ial )ou! Ans(e! In"ust!ial Select The Blank Question P!o"uct ######## pla s a .a0o! !ole in "ist!i%ution st!ate& / 'o!!ect Ans(e! A(a!eness )ou! Ans(e! A(a!eness T!ue*False Question Sho!te! p!o"uction !uns a!e !e-ui!e" to p!o"uce la!&e nu.%e! o+ p!o"ucts in .ulti2se&.ent st!ate& 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue T!ue*False Question 'han&e in co.pan ,s st!ate& &i$es !ise to p!o%le.s necessitatin& a ne( st!uctu!e to %e .a"e 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue Multiple 'hoice Sin&le Ans(e! Question It is a !e"uction in list p!ice that helps .a!kete! to a"0ust actual p!ice (ithout chan&in& pu%lishe" list p!ices 'o!!ect Ans(e! Discounts )ou! Ans(e! Discounts Multiple 'hoice Multiple Ans(e!

Question What a!e the sta&es in ne( p!o"uct "e$elop.ent 1 'o!!ect Ans(e! I"ea sc!eenin& 4 Ma!ket testin& 4 'o..e!cialisation )ou! Ans(e! I"ea sc!eenin& 4 Ma!ket testin& 4 'o..e!cialisation Multiple 'hoice Sin&le Ans(e! Question It concent!ates on o!&anisation "esi&n an" (o!k +lo( 'o!!ect Ans(e! Flotilla )ou! Ans(e! Flotilla T!ue*False Question I.a&e %uil"in& p!icin& o%0ecti$e !e"uces the p!ice (a! a.on& co.petito!/ 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue Multiple 'hoice Multiple Ans(e! Question Disa"$anta&es o+ P!i.a! "ata a!e 3 'o!!ect Ans(e! 'ost +acto! 4 Ti.e +acto! )ou! Ans(e! 'ost +acto! 4 Ti.e +acto! Select The Blank Question 'oncent!ation on that se&.ent o+ .a!ket (hich has the .a6i.u. nu.%e! o+ people is calle" ######## 'o!!ect Ans(e! Ma!ket +allac )ou! Ans(e! Ma!ket +allac at ?3@C AM @ co..ents Links to this post La%els3 Ma!ketin& Mana&e.ent:Set2III; Marketing Management - 12 MARBETIN8 MANA8EMENT Multiple 'hoice Multiple Ans(e! Question Inco.e4occupation4e"ucation4 a&e4.a!ital status a!e +acto!s o+ (hich t pe o+ se&.entation1 'o!!ect Ans(e! 8eo&!aphic 4 De.o&!aphic )ou! Ans(e! 8eo&!aphic 4 De.o&!aphic Multiple 'hoice Sin&le Ans(e! Question It is is the "ata (hich has %een

con$e!te" to a use+ul +o!. +o! "ecision .akin& 'o!!ect Ans(e! In+o!.ation )ou! Ans(e! P!i.a! "ata Multiple 'hoice Sin&le Ans(e! Question It !e+e!s to the !elati$el .o!e "u!a%le co.pan a!!an&e.ents an" !elationships 'o!!ect Ans(e! St!uctu!e )ou! Ans(e! Sta++in& Multiple 'hoice Sin&le Ans(e! Question It is the se!ies o+ .a!ketin& institutions that help in .o$in& the p!o"uct +!o. p!o"uce! to the ulti.ate use!/ 'o!!ect Ans(e! Ma!ketin& channel )ou! Ans(e! Ma!ketin& channel Multiple 'hoice Sin&le Ans(e! Question In (hich sta&e o+ P!o"uct li+e c cle4 %!an" choice is hea$il in+luence" % !e+e!ence &!oup 'o!!ect Ans(e! Matu!it )ou! Ans(e! Int!o"ucto! Multiple 'hoice Sin&le Ans(e! Question P!o"uction c!eates (hich t pe o+ utilit 'o!!ect Ans(e! Fo!. )ou! Ans(e! Fo!. T!ue*False Question 'han&e in co.pan ,s st!ate& &i$es !ise to p!o%le.s necessitatin& a ne( st!uctu!e to %e .a"e 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue Select The Blank Question P!o"uct .eans the ######## an" se!$ices the co.pan o++e!s the ta!&et .a!ket/ 'o!!ect Ans(e! 8oo"s )ou! Ans(e! 8oo"s Multiple 'hoice Multiple Ans(e! Question Wa s to .ake people "o t!ial pu!chases1 'o!!ect Ans(e! 'oupon o++e!s 4 Discounts 4 Sa.ples )ou! Ans(e! 'oupon o++e!s 4 Discounts 4 Sa.ples Multiple 'hoice Sin&le Ans(e! Question What in$ol$es !e$ie( o+ p!o0ecte" sales4 costs an" p!o+its/ 'o!!ect Ans(e! Business anal sis )ou! Ans(e! Test Ma!ketin& Multiple 'hoice Multiple Ans(e! Question The e6te!nal sou!ces o+ P!i.a! "ata a!e 3 'o!!ect Ans(e! Retaile! 4 Wholesale! 4 Li%!a!ies )ou! Ans(e! Retaile! 4 Wholesale! 4 Li%!a!ies

Select The Blank Question The cost o+ (a!ehousin&4 t!anspo!tation4 in$ento! an" han"lin& p!o"ucts to&ethe! constitutes ######## concept/ 'o!!ect Ans(e! Total cost )ou! Ans(e! Total cost Select The Blank Question ######## p!o"uct is sol" +o! use in p!o"ucin& othe! &oo"s o! se!$ices 'o!!ect Ans(e! In"ust!ial )ou! Ans(e! 9o.o&eneous Multiple 'hoice Sin&le Ans(e! Question Who p!o$i"es ti.e an" place utilit 1 'o!!ect Ans(e! Inte!.e"ia! )ou! Ans(e! Inte!.e"ia! Multiple 'hoice Sin&le Ans(e! Question 'onsu.e!is. e.e!&e" in (hich e!a o+ Ma!ketin&1 'o!!ect Ans(e! Sales )ou! Ans(e! Sales Multiple 'hoice Sin&le Ans(e! Question The &!eatest a.ount o+ satis+action co.es +!o. (hich utilit 'o!!ect Ans(e! Possession )ou! Ans(e! Possession T!ue*False Question Au&.ente" p!o"uct inclu"es the actual p!o"uct plus an a""itional se!$ices such as .aintenance4 intallation etc/ 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue T!ue*False Question E6pe!i.ental !esea!ch in$ol$es o%tainin& "ata +!o. !espon"ents in pe!son4 .ail o! % phone 'o!!ect Ans(e! False )ou! Ans(e! T!ue Multiple 'hoice Sin&le Ans(e! Question Ne( p!o"uct +o!.s an" %!an"s ente! in (hich sta&e o+ p!o"uct li+e c cle1 'o!!ect Ans(e! 8!o(th )ou! Ans(e! Int!o"ucto! T!ue*False Question Ma!ketin& concept has application onl in p!o+it o!iente" %usinesses/ 'o!!ect Ans(e! False )ou! Ans(e! False Match The Follo(in&

Question 'o!!ect Ans(e! )ou! Ans(e! Moti$ational !esea!ch It anal ses consu.e! .oti$es It anal ses consu.e! .oti$es 9isto!ical !esea!ch Uses past e6pe!iences to +in" solutions Uses past e6pe!iences to +in" solutions Su!$e !esea!ch O%tains "ata +!o. !espon"ents in pe!son O%tains "ata +!o. !espon"ents in pe!son E6pe!i.ental !esea!ch One +acto! is constant an" hol"in& othe! +acto!s One +acto! is constant an" hol"in& othe! +acto!s Multiple 'hoice Multiple Ans(e! Question A %usiness is a s ste. consistin& o+ +ollo(in& ele.ents 'o!!ect Ans(e! Input an" output 4 O%0ecti$es 4 P!ocess an" +ee"%ack )ou! Ans(e! Input an" output 4 O%0ecti$es 4 P!ocess an" +ee"%ack 4 P!o+its Multiple 'hoice Sin&le Ans(e! Question Mission state.ents +o! .a!ketin& o!iente" o!&anisation a!e +!a.e" in te!.s o+ 3 'o!!ect Ans(e! 'usto.e! (ant satis+action )ou! Ans(e! 'usto.e! (ant satis+action Multiple 'hoice Sin&le Ans(e! Question Ma!ketin& a!ises +!o. 1 'o!!ect Ans(e! E6chan&e )ou! Ans(e! E6chan&e Multiple 'hoice Sin&le Ans(e! Question This .etho" is .o!e accu!ate +o! sho!t te!. +o!ecasts 'o!!ect Ans(e! Si.ple T!en" Anal sis )ou! Ans(e! Si.ple T!en" Anal sis Select The Blank Question The %ene+its o+ a chan&e in p!ocess a!e "e+ine" in te!.s o+ ######## cost sa$in&s 'o!!ect Ans(e! La%ou! )ou! Ans(e! La%ou! Select The Blank Question Wholesale!s an" !etaile!s help .anu+actu!e! in ca!! in& ######## +lo( to +inal %u e!s/ 'o!!ect Ans(e! Title )ou! Ans(e! Title Multiple 'hoice Multiple Ans(e! Question Ma0o! !ole o+ p!o.otion is to 3 'o!!ect Ans(e! In+o!. 4 Re.in" 4 Pe!sua"e

)ou! Ans(e! In+o!. 4 Re.in" 4 Pe!sua"e T!ue*False Question AP!o.otionA is consi"e!e" in con0unction (ith A'on$enienceA / 'o!!ect Ans(e! False )ou! Ans(e! T!ue Multiple 'hoice Sin&le Ans(e! Question This "ata is collecte" to "eal (ith a special p!o%le. 'o!!ect Ans(e! Non2!ecu!!ent "ata )ou! Ans(e! P!i.a! "ata T!ue*False Question A channel,s len&th is also calle" as ho!i5ontal "i.ension/ 'o!!ect Ans(e! False )ou! Ans(e! T!ue Match The Follo(in& Question 'o!!ect Ans(e! )ou! Ans(e! Wi"e .a!ket co$e!a&e is achie$e"/ Intensi$e "ist!i%ution/ Intensi$e "ist!i%ution/ 9elps in the p!ocess o+ .atchin& "e.an" an" suppl / Ma!ketin& channel Ma!ketin& channel No inte!.e"ia!ies %et(een p!o"uce! an" consu.e!/ Di!ect channel Di!ect channel 'o.%inin& t(o o! .o!e le$els o+ a channel un"e! one pa!ticipant,s cont!ol/ 7e!tical inte&!ation 7e!tical inte&!ation Select The Blank Question The!e a!e .o!e nu.%e! o+ su%stitutes +o! ######## p!o"ucts/ 'o!!ect Ans(e! Multi use )ou! Ans(e! Multi use T!ue*False Question Ma!kete! "iscou!a&es his %!an" use!s +o! %!an" s(itchin&/ 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue Select The Blank Question De.o&!aphic4 cultu!al4 political4 natu!al etc co.%ine to +o!. ######## en$i!on.ent/ 'o!!ect Ans(e! Mac!o )ou! Ans(e! Mac!o Multiple 'hoice Multiple Ans(e! Question 'o..e!cial sou!ces ha$e +ollo(in& sou!ces

'o!!ect Ans(e! A"$e!tisin& 4 Packa&in& 4 Sales pe!sons )ou! Ans(e! A"$e!tisin& 4 Mass .e"ia 4 Sales pe!sons Multiple 'hoice Multiple Ans(e! Question Disa"$anta&es o+ P!i.a! "ata a!e 3 'o!!ect Ans(e! 'ost +acto! 4 Ti.e +acto! )ou! Ans(e! '!e"i%ilit 4 Rele$ance Multiple 'hoice Sin&le Ans(e! Question A "iet conscious pe!son a+te! pla in& +oot%all is thi!st / 9e opts +o! 32 'o!!ect Ans(e! Diet coke )ou! Ans(e! Diet coke Multiple 'hoice Sin&le Ans(e! Question This +o!ecastin& .etho" is %ase" on the opinion o+ co.pan ,s o++ice!s 'o!!ect Ans(e! E6ecuti$e Du"&e.ent )ou! Ans(e! E6ecuti$e Du"&e.ent Select The Blank Question ######## e6ists (hen a +e( la!&e in"epen"ent +i!. accounts +o! %ulk o+ an in"ust! ,s sales/ 'o!!ect Ans(e! Oli&opol )ou! Ans(e! Oli&opol Multiple 'hoice Multiple Ans(e! Question A+te! the ne( p!o"uct has passe" the conceptual sta&es it %eco.es .o!e conc!ete in (hich sta&es1 'o!!ect Ans(e! Test .a!ketin& 4 'o..e!cialisation 4 P!o"uct "e$elop.ent )ou! Ans(e! Test .a!ketin& 4 P!o"uct "e$elop.ent 4 Ma!ketin& st!ate& "e$elop.ent T!ue*False Question The ke to success+ul ne( p!o"uct int!o"uction lies in a s ste.s app!oach/ 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue Multiple 'hoice Multiple Ans(e! Question The tan&i%le inputs in a %usiness a!e 'o!!ect Ans(e! 'apital 4 Machine )ou! Ans(e! 'apital 4 Technolo& 4 Machine Select The Blank Question The "e.an" +o! a p!o"uct is ######## (hen p!ice cut causes !e$enue to inc!ease/ 'o!!ect Ans(e! P!ice elastic )ou! Ans(e! P!ice elastic Multiple 'hoice Multiple Ans(e!

Question The .ic!o2en$i!on.ent consists o+ +ollo(in& co.ponents3 'o!!ect Ans(e! Ma!ketin& inte!.e"ia!ies 4 'usto.e!s 4 'o.petito!s )ou! Ans(e! 'usto.e!s 4 'o.petito!s Multiple 'hoice Multiple Ans(e! Question 'ha!acte!istics o+ E++ecti$e se&.entation 'o!!ect Ans(e! Actiona%le 4 Measu!a%le 4 Accessi%le )ou! Ans(e! Actiona%le 4 Measu!a%le 4 Accessi%le T!ue*False Question 'onsu.ption is shape" % the sta&e o+ +a.il li+e c cle 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue at ?3@E AM @ co..ents Links to this post La%els3 Ma!ketin& Mana&e.ent:Set2III; Tuesday, August 19, 2008 Marketing Management - 11 Top o+ Fo!. LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple 'hoice Multiple Ans(e! Question Ma0o! !ole o+ p!o.otion is to 3 'o!!ect Ans(e! Pe!sua"e 4 In+o!. 4 Re.in" )ou! Ans(e! Pe!sua"e 4 In+o!. 4 Re.in" T!ue*False Question A "!i$e is a nee" that su++icientl p!esses a pe!son to act 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue T!ue*False Question The ke to success+ul ne( p!o"uct int!o"uction lies in a s ste.s app!oach/ 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue

Multiple 'hoice Sin&le Ans(e! Question D in AIDA stan"s +o! 3 'o!!ect Ans(e! Desi!e )ou! Ans(e! Desi!e Multiple 'hoice Sin&le Ans(e! Question 9i&he! the pe!cei$e" -ualit o+ the p!o"uct4 hi&he! (ill %e the pe!cei$e" p!ice/ Such p!o"ucts a!e calle"3 'o!!ect Ans(e! P!esti&e )ou! Ans(e! P!esti&e Multiple 'hoice Sin&le Ans(e! Question It !e+e!s to +o!.al an" in+o!.al !ules4 !e&ulations an" p!oce"u!es that co.ple.ents the co.pan st!uctu!e 'o!!ect Ans(e! S ste.s )ou! Ans(e! S ste.s Multiple 'hoice Sin&le Ans(e! Question The output o+ Sti.ulus Response Mo"el is 'o!!ect Ans(e! P!o"uct "ecision )ou! Ans(e! P!o"uct "ecision T!ue*False Question St le o+ a co.pan a!e the patte!ns o+ actions taken % .e.%e!s o+ top .ana&e.ent o$e! a pe!io" o+ ti.e 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue Select The Blank Question Bu e!,s !esponse in ######## .etho" .a not %e applica%le in othe! .a!kets 'o!!ect Ans(e! Ma!ket tests )ou! Ans(e! Ma!ket tests T!ue*False Question Se!$ices can %e sto!e" in in$ento! / 'o!!ect Ans(e! False

)ou! Ans(e! False T!ue*False Question 'onsu.e! nee"s a!e .atche" (ith the co.pan capa%ilities an" &oals in .a!ketin& p!ocess/ 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue Multiple 'hoice Multiple Ans(e! Question The pa!ticipants in a co..unication p!ocess a!e 3 'o!!ect Ans(e! Sou!ce 4 Recipient )ou! Ans(e! Sou!ce 4 Recipient Select The Blank Question ######## is s non .ous (ith non2!ecu!!ent "ata s ste.:RDS; 'o!!ect Ans(e! Ma!ket !esea!ch )ou! Ans(e! Ma!ket !esea!ch T!ue*False Question Pu%licit is ne(s ca!!ie" in the .ass .e"ia a%out a +i!. an" its p!o"ucts4 policies o! actions/ 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue Multiple 'hoice Multiple Ans(e! Question P!o"uct cha!acte!istics that in+luence channel selection a!e 'o!!ect Ans(e! 'o.ple6it 4 Pe!isha%ilit 4 Wei&ht )ou! Ans(e! 'o.ple6it 4 Pe!isha%ilit 4 Wei&ht Multiple 'hoice Multiple Ans(e! Question Li.itations o+ T!a"itional cost accountin& a!e 'o!!ect Ans(e! Assu.es +acto! as an isolate" entit 4 It .easu!es onl the cost o+ p!o"ucin& )ou! Ans(e! Assu.es +acto! as an isolate" entit 4 It .easu!es onl the cost o+ p!o"ucin& 4 It uses ti.e as a unit o+ .easu!e Multiple 'hoice Sin&le Ans(e! Question A "iet conscious pe!son a+te! pla in& +oot%all is thi!st / 9e opts +o! 32

'o!!ect Ans(e! Diet coke )ou! Ans(e! Diet coke Multiple 'hoice Multiple Ans(e! Question '!ite!ia +o! choosin& "ist!i%ution channels a!e 3 'o!!ect Ans(e! Ma!ket co$e!a&e 4 'ont!ol 4 'osts )ou! Ans(e! Ma!ket co$e!a&e 4 'ont!ol 4 'osts Match The Follo(in& Question 'o!!ect Ans(e! )ou! Ans(e! Wi"e .a!ket co$e!a&e is achie$e"/ Intensi$e "ist!i%ution/ Intensi$e "ist!i%ution/ 9elps in the p!ocess o+ .atchin& "e.an" an" suppl / Ma!ketin& channel Ma!ketin& channel No inte!.e"ia!ies %et(een p!o"uce! an" consu.e!/ Di!ect channel Di!ect channel 'o.%inin& t(o o! .o!e le$els o+ a channel un"e! one pa!ticipant,s cont!ol/ 7e!tical inte&!ation 7e!tical inte&!ation Select The Blank Question In p!o"uction e!a 4 "e.an" is ######## than suppl 'o!!ect Ans(e! 8!eate! )ou! Ans(e! 8!eate! Multiple 'hoice Multiple Ans(e! Question 9o( "oes ,st!uctu!e, !e"uce e6te!nal unce!tainit a!isin& out o+ hu.an %eha$iou! 'o!!ect Ans(e! Resea!ch an" plannin& 4 Fo!ecastin& )ou! Ans(e! Di$ision o+ la%ou! 4 Depa!t.entalisation Match The Follo(in& Question 'o!!ect Ans(e! )ou! Ans(e! Man selle!s an" %u e!s an" none o+ the. ha$e .uch e++ect on the total "e.an"4suppl an" p!o"uct,s .a!ket p!ice Pu!e co.petition Pu!e co.petition Onl one selle! an" no co.petition pe!.itte" le&all Monopol Pu!e .onopol

Fe( selle!s %ut account +o! %ulk o+ in"ust! ,s sales Oli&opol Pu!e oli&opol Man selle!s an" %u e!s an" each selle!,s o++e!in& is so.e(hat "i++e!ent than othe!s Monopolistic Oli&opol Select The Blank Question ########is a st!on& inte!nal sti.ulus i.pellin& action 'o!!ect Ans(e! D!i$e )ou! Ans(e! Belie+ T!ue*False Question Ma!ket se&.entation is the "ecision to i"enti+ "i++e!ent &!oups that co.pose the .a!ket an" to "e$elop speci+ic p!o"uct +o! each o+ these &!oups/ 'o!!ect Ans(e! False )ou! Ans(e! T!ue Multiple 'hoice Sin&le Ans(e! Question The +!e-uenc at (hich a p!o"uct is use" is calle" 1 'o!!ect Ans(e! Usa&e !ate )ou! Ans(e! Usa&e !ate Multiple 'hoice Multiple Ans(e! Question T pes o+ ps cholo&ical p!icin& a!e 'o!!ect Ans(e! P!esti&e 4 Lea"e! )ou! Ans(e! P!esti&e 4 Lea"e! Multiple 'hoice Multiple Ans(e! Question Plannin& o+ lon& te!. st!ate&ies a!e %ase" on +ollo(in& +acto!s3 'o!!ect Ans(e! Oppo!tunit 4 O%0ecti$es4 St!ate&ies4 Situation assess.ent4 O!&anisation .ission 4 Resou!ces )ou! Ans(e! Oppo!tunit 4 St!en&ths 4 Resou!ces Select The Blank Question ######## is an i.po!tant tool +o! plannin& an" cont!ollin& the +i!.,a acti$ities 'o!!ect Ans(e! Sales Fo!ecast )ou! Ans(e! Sales Fo!ecast

Select The Blank Question A specialit p!o"uct is ######## intensi$el "ist!i%ute" than a shoppin& p!o"uct 'o!!ect Ans(e! Less )ou! Ans(e! Less Multiple 'hoice Sin&le Ans(e! Question It is the p!ocess o+ selectin& people +o! co.pan positions an" "e$elopin& skills an" a%ilities +o! assi&n.ents in the co.pan 'o!!ect Ans(e! Sta++in& )ou! Ans(e! Sta++in& Select The Blank Question Speci+ic ######## e.e!&e +!o. %!oa" st!ate+&ies 'o!!ect Ans(e! Tactics )ou! Ans(e! O%0ecti$es Select The Blank Question The !esea!ch o%0ecti$es a!e state" as ######## to %e teste" 'o!!ect Ans(e! 9 pothesis )ou! Ans(e! 9 pothesis Multiple 'hoice Multiple Ans(e! Question Socio2cultu!al en$i!on.ent consists o+ 'o!!ect Ans(e! Social class 4 'ultu!e )ou! Ans(e! Social class 4 'ultu!e Select The Blank Question ######## o+ ph sical "ist!i%ution acti$ities inc!eases it,s p!o"ucti$it as (ell as o+ .anu+actu!e!/ 'o!!ect Ans(e! Auto.ation )ou! Ans(e! Auto.ation Multiple 'hoice Multiple Ans(e! Question 9o( "oes ,st!uctu!e, !e"uce inte!nal unce!tainit a!isin& out o+ hu.an %eha$iou! 'o!!ect Ans(e! 'ont!ol .echanis. 4 Depa!t.entalisation )ou! Ans(e!

'ont!ol .echanis. 4 Depa!t.entalisation 4 Specialisation Multiple 'hoice Sin&le Ans(e! Question What +acto!s constitute natu!al en$i!on.ent1 'o!!ect Ans(e! Natu!al !esou!ces )ou! Ans(e! Natu!al !esou!ces Multiple 'hoice Multiple Ans(e! Question Fo! e6chan&e to take place4 (hich con"itions .ust %e satis+ie" 1 'o!!ect Ans(e! Atleast t(o pa!ties 4 Each pa!t is capa%le o+ co..unication an" "eli$e! 4 Each pa!t has so.ethin& that .i&ht %e o+ $alue to the othe! pa!t )ou! Ans(e! Atleast t(o pa!ties 4 Each pa!t is capa%le o+ co..unication an" "eli$e! 4 Each pa!t has so.ethin& that .i&ht %e o+ $alue to the othe! pa!t T!ue*False Question Inte!nal !eco!"s such as sales !epo!ts4 cost an" accountin& in+o!.ation a!e e6pensi$e to o%tain/ 'o!!ect Ans(e! False )ou! Ans(e! False Select The Blank Question P!o"uct ######## pla s a .a0o! !ole in "ist!i%ution st!ate& / 'o!!ect Ans(e! A(a!eness )ou! Ans(e! Packa&in& Multiple 'hoice Multiple Ans(e! Question Total cost inclu"es 3 'o!!ect Ans(e! Fi6e" cost 4 7a!ia%le cost )ou! Ans(e! Total cost 4 Fi6e" cost 4 7a!ia%le cost T!ue*False Question De.an" +o! in"ust!ial &oo"s +luctuate .o!e than consu.e! "e.an" 'o!!ect Ans(e! T!ue )ou! Ans(e! T!ue Multiple 'hoice Sin&le Ans(e! Question It is is the "ata (hich has %een con$e!te" to a use+ul +o!. +o! "ecision .akin& 'o!!ect Ans(e!

In+o!.ation )ou! Ans(e! In+o!.ation T!ue*False Question P!o"uct "e$elop.ent inclu"es sta!tin& anothe! %usiness o! %u %usinesses outsi"e o+ thei! cu!!ent line/ 'o!!ect Ans(e! False )ou! Ans(e! False Select The Blank Question Ski..in& p!icin& in$ol$es######## !isk/ 'o!!ect Ans(e! Lo( )ou! Ans(e! Ma!&inal Multiple 'hoice Sin&le Ans(e! Question A in AIDA stan"s +o! 3 'o!!ect Ans(e! A(a!eness )ou! Ans(e! A"$e!tisin& Multiple 'hoice Sin&le Ans(e! Question This p!icin& o%0ecti$e in$ol$es settin& a lo( p!ice to "iscou!a&e ent! o+ ne( +i!.s/ 'o!!ect Ans(e! Sta out )ou! Ans(e! Sta out Multiple 'hoice Sin&le Ans(e! Question It is the p!ocess o+ in+luencin& one,s %eha$iou! % sha!in& i"eas4 +eelin&s an" in+o!.ation/ 'o!!ect Ans(e! 'o..unication )ou! Ans(e! P!o.otion