Professional Documents
Culture Documents
Fall 2013
Crystal Fodrey
Fall 2013
/% &at: 5he genre of your "ritten argument "ill hel& determine your format* but remember to consider both "ritten and (isual design elements.
DEll &ro(ide a letter grade and comments for each of the follo"ing categories* "hich "ill lead to your holistically determined &ercentage grade for this assignment. 5he &ercentage grade "ill them be con(erted to a numerical grade based on "hat &ercentage of your final grade you decide you "ant for this assignment. Fenre, -tudent dis&layed a clear understanding of the e0&ectations of the genre in "hich they decided to create their "ritten argument. -tudent transferred +no"ledge in analy/ing from the models gi(en in class to creation of their o"n &ro:ects. Pur&oseGG 5he "riting ma+es a clear* effecti(e argument about a contro(ersy. 5he author clearly articulated the intentions of the document. 5he author directed the audience to ado&t a &osition on the to&ic and offered suggestions for further action. AudienceGG 5he author tailored the argument for their chosen audience. 5he audienceEs ob:ections "ere antici&ated* and the audienceEs (alues and beliefs "ere ta+en into account. %e(elo&ment and 7rgani/ationC5he document is arranged in a logical order. 5he author clearly e0&lains their central claim* &ro(ides logical reasons to su&&ort that claim* and &ro(ides e(idence to su&&ort each reason. Additional 2hetorical -trategiesGG 5he author used ethos/&athos/logos and other s&ecific rhetorical strategies. 5he author also &roduced a technically &olished and (isually logical document.
Crystal Fodrey
Fall 2013
Ph%t% Essa': Would a series of selfGta+en &hotos "ith ca&tions or (oiceo(er best illustrate your argument to an audienceH Df you do this* consider "here you "ould &ost it. 3ou5ubeH 7n a blogH Othe Gen es: Please see me if you ha(e an idea for "hy a different genre "ould be &articularly effecti(e for your (isual argument. DEm (ery o&en to creati(ityI
The Rhet% !$a" S!t(at!%n: A(*!en$e: 3our &rimary audience for this argument is an audience of your choosing that you feel is most a&&ro&riate for your &ur&ose and issue. Where might your audience disagree "ith youH What might they sayH 9o" "ould you res&ondH Dmagine a con(ersation "ith those (oices. 5o ma+e a con(incing argument* you must recogni/e differing (ie"s on the issue. S.ea)e : %ecide ho" and to "hat e0tent you "ant to &resent yourself in your argument* and "hy. What elements of yourselfC&ersonal e0&eriences* age* &ersonality* etcC should you include !or not include$ in order to build credibility "ith this &articular audienceH What tone "ill be most effecti(e and "hyH P( .%se: %ecide "hat your s&ecific &ur&ose for the argument isCdo you "ant to raise a"areness* call to action* change o&inions* etcH 9o" does your issue im&act your intended audienceH C%nte5t: Consider "hat current e(ents and issues "ill im&act ho" your audiences relate to your argument. V!s(a" E"e&ents: V!s(a" !&.a$t J 5he o(erall effect and a&&eal that a (isual com&osition has on an audience. What effect are you trying to createH V!s(a" $%he en$e J 5he e0tent to "hich (isual elements of a com&osition are tied together "ith color* sha&e* image* lines of sight* theme* etc. Why "ould you "ant your com&osition to be unified or disunifiedH 9o" "ill you unify your &ieceH V!s(a" sa"!en$e J Dm&ortance or &rominence of a (isual element. Why do you gi(e &rominence to certain elementsH V!s(a" % ,an!3at!%n J Pattern of arrangement that relates (isual elements to one another in a "ay that ma+es them easier for readers/(ie"ers to com&rehend. Are you directing ho" our eyes mo(e across your &iece in a &ur&oseful "ayH
DEll &ro(ide a letter grade and comments for each of the follo"ing categories* "hich "ill lead to your holistically determined &ercentage grade for this assignment. 5he &ercentage grade "ill them be con(erted to a numerical grade based on "hat &ercentage of your final grade you decide you "ant for this assignment. Fenre, -tudent dis&layed a clear understanding of the e0&ectations of the genre in "hich they decided to create their (isual arguments. -tudent transferred +no"ledge in analy/ing from the models gi(en in class to creation of their o"n &ro:ects. Pur&oseGG 5he (isual ma+es a clear* effecti(e argument about a contro(ersy. 5he author e0&lained "hat the audience should get out of the (isual &ro:ect. 5he author directed the audience to ado&t a &osition on the to&ic and offered suggestions for further action. AudienceGG 5he author tailored the argument for their chosen audience. 5he audienceEs ob:ections "ere antici&ated* and the audienceEs (alues and beliefs "ere ta+en into account. #isual )lementsGG 5he author used (isual salience* (isual organi/ation* and (isual coherence intentionally and rhetorically to ma+e the argument.
Crystal Fodrey
Fall 2013
Additional 2hetorical -trategiesGG 5he author used ethos/&athos/logos and other s&ecific rhetorical strategies. 5he author also &roduced a technically &olished (isual.
Crystal Fodrey
Fall 2013
Presents main &oints a&&ro&riately for a listening audience A B C % ) Articulates larger significance in a &ersuasi(e "ay A B C % )
)nds "ith a clear* contentGrelated sentence or .uestion A B C % ) o 7(erall Pre&aration, 9as materials ready and meets length re.uirements A B C %
Con(eys enthusiasm "hile remaining calm A B C A(oids slo&&y language habits A B PURPOSE o Confident A&&earance, C
?aintains eye contact/a(oids reading directly from a scri&t A B C % ) )m&loys a&&ro&riate gestures/signal "ords and &hrases A B C % )
5he grade for your &resentation "ill be determined holistically based on the o(erall .uality of all ma:or com&onents of your &resentation; slightly more "eight is &ut on &re&aredness than the other t"o ma:or criteria.