Professional Documents
Culture Documents
Growth Strategy | 10
Multiplan Activities | 13
Shopping Centers | 24
Real Estate | 80
Hot Zone | 96
“This spirit of doing everything Always with an eye to the future, Multiplan believes that
there is still much to do. We are betting high on the growth and
Multiplan to consolidate itself customers, which will, consequently, generate the best return to the
shareholders. In the pages to follow, you can learn more about our
company and its development strategy.
pioneering spirit
segment as well.
The synergy between shopping center and real estate development is one of the
company’s differentials, which has invested in mixed-use projects, developing complete
enterprises, combining shopping center, residential
buildings, offices buildings and hotels in a single place.
The company’s operations are not restricted to
the Brazilian market. Multiplan has planned and built
shopping centers and real estate enterprises in Europe
and in the United States. CascaiShopping was the first
European shopping center designed and implemented
with the know-how of a Brazilian company, which took
to Portugal expressive name brands from European
and worldwide trade.
The arrival of Multiplan in the United States was also
groundbreaking.
With the management of the real estate enterprise
IL Villaggio, on Ocean Drive, in Miami, Multiplan showed
the U.S. market the Brazilian way of doing a job well done. Named by Ernst & Young the
best multi family real estate enterprise of 1997 in the United States, the IL Villaggio was
Do everything
an absolute success in the sale of its 127 units, registering a valuation of over 300% in
dollars during the course of the construction.
The seriousness with which it approaches its work and the constant investment in
making dreams come true, no matter how bold they may seem, have led Multiplan to
well done
the constant enhancement of its quality level.
The company relies on a professional team that has, on average, over 20 years
of experience in the shopping center and residential and commercial real estate
development segments – which is reflected on the company’s ability to adjust and
create solutions when faced with dynamic competition scenarios.
The high financial yield provided by the company has attracted important
This is the secret of the success of Multiplan partnerships throughout the company’s history, with special notice to the largest
pension funds in Brazil.
In June 2006, Multiplan closed a strategic partnership with the Ontario Teachers
Pension Plan, the owner of Cadillac Fairview, one of the largest developers and
operators of shopping centers in North America, allowing the sharing of know-how and
expertise in the shopping center segment. Today, Cadillac Fairview owns a 35% interest
in Multiplan, which had its shares listed on the Stock Market in July 2007.
Aware of the position that it occupies, and that the private sector plays an important
role in favor of social welfare, Multiplan attempts, with its enterprises, to create islands
of peace, with services, security and entertainment, anticipating the needs of the
consumers, and contributing to the improvement of its clients’ quality of life.
Known for pursuing the satisfaction of all the parties involved in its businesses and
DiamondMall enterprises, the company believes that a responsible, ethical, transparent administration,
in accordance with the Corporate Governance practices, will afford a very positive return
BarraShoppingSul - RS
to the shareholder, prioritizing the long term, the best and most profitable projects.
* 4,482,260 sq.ft (416,416 sq.m.) refer to the shopping centers currently in operation
Greatest profitability
Passarela BarraShopping - Centro Empresarial - RJ in the shopping
center segment
Major growth
potential
Strong relationship
with tenants
Single structure
and leading
shopping center
portfolio in Brazil
Innovation and
low risk growth
potential
8 | GRUPO MULTIPLAN
center segment in Brazil the market. The main pillars of Multiplan’s growth are:
Growth
later, manages the property.
Strategy
to facilitate the management of the enterprise and the decision-making processes relative to future expansions,
revitalizations and changes in the mix.
qualified technical enterprise. After the works begin, the company man-
ages the construction closely, with economic and finan-
framework, cial follow-ups, until the start-up of the operation and its subsequent
administration. The stages involve the management of the execution,
Multiplan remains structuring, supervision, and marketing and legal advisory.
The company designed the first intelligent building in Brazil, with
in permanent modular floors, to meet the demands of corporate clients; it launched
contact with the first building in Rio de Janeiro with a mechanic garage, and the first
residential condominium in Latin America with a lighted golf course, a
specialists from biking track, a helicopter landing pad, and a recreational club.
Real Estate
Development
Planning successful enterprises
Multiplan enabled company’s shopping center enterprises even more secure and profitable.
The company was also one of the first to plan and build a Brazilian
the development shopping center with a food court, to implement in-house entertainment
areas, and to include a megamarket and a fitness center as anchor stores,
of several areas in addition to conceiving service galleries, to separate the customers
of Brazil, resulting
from the delivery of supplies to the stores. In the 1990s, the company
innovated yet again with the launch of the first professional fashion shows
in deep changes, in Rio de Janeiro and São Paulo, which would later turn into the official
events of the fashion industry in those two cities, generating other similar
consumption
habits of the
population, and
in the structure
of trade and
services
Development of
shopping centers
Creativity and innovation
to anticipate trends
practices,
and training programs for the qualification of the teams, so as to increment
sales and win the loyalty of the customers. It pioneered the development of
working in a the Database Marketing concept in shopping centers, ensuring the tenants
growing sales and a better performance over the years.
comprehensive,
integrated
manner, so as to
afford security to
the investors and
wellbeing to the
consumer
Management of
Shopping Centers
Quality and efficiency
as constant goals
operates in the full throughout their operating periods. Multiplan has regional
offices in São Paulo, Rio de Janeiro, Curitiba, and Porto Alegre,
commercialization in addition to points of sale inside the shopping centers. Its main goal is to
adjust the customer’s profile to the shopping center’s marketing strategy,
of shopping ensuring the tenant the best possibility of opening the right business,
the largest variety and quality of the mix to the customer, and the best
centers and profitability to the administration of the enterprise.
residential and
Mediating the relations between the real estate developer and the
client, the company is also engaged in the residential and commercial real
commercial estate segment, in the sale and lease of properties. Barra Golden Green
and Centro Empresarial BarraShopping in Rio de Janeiro; Chácara Santa
enterprises with Elena in São Paulo, and IL Villaggio in Miami are some of the successful
enterprises on the portfolio of Multiplan.
highly specialized
teams in each
segment
Commercialization
Security and agility:
the right combination for success
media-shopping marketing potential and effectively using the spaces of the mall, such
as kiosks, stands and equipment, in addition to internal banners and
in Brazil, which outdoor panels, placed at easily visible locations.
Another business mode adopted by the Merchandising area is the
transformed leasing of spaces in the mall – transformed into lounges, for instance –
the mall into for companies to carry out consumer relations initiatives. The shopping
centers of Multiplan currently receive an average of 149 million people
communication
vehicle – reaching
millions of people
each year – and
leveraged the
profitability of
the company’s
Merchandising
shopping centers
Institutional Folder | 27
ParkShopping Barigüi - PR Passarela BarraShopping-Centro Empresarial - RJ
desire of the Summer 2002. In 2005, the most famous top model in the
world, Gisele Bündchen, starred an institutional campaign of the company,
which was taped in New York. At Christmas 2007, five renowned Brazilian
singers sang Multiplan’s jingle together.
28 | GRUPO
MULTIPLAN
MULTIPLAN BH Shopping - MG Institutional Folder | 29
BarraShopping/ M
ultiplan integrated three major enterprises in Barra da Tijuca, Rio
de Janeiro, which resulted in the creation of the largest integrated
complex combining shopping, leisure and services in Latin America:
Complex
through a walkway with an extension of 200 meters, which allows the circulation of
clients and consumers, quickly and safely.
The Complex consists of the Regional Forum of Barra da Tijuca, Universidade
Estácio de Sá, Centro Empresarial BarraShopping mentioned above, and also Edifício
Sede de Empresas. It was for this megaproject that Multiplan received the Abrasce
2004 Award – one of the most coveted in the segment – in the category “Excellence in
The largest complex combining shopping, management”, during the 8th International Congress of Shopping Centers, held in São
Paulo. The award given by the Brazilian Association of Shopping Centers (Abrasce)
leisure and services in Latin America evaluates the actions that produce the best results in terms of increased profitability
and efficiency of the enterprises.
BarraShopping
Janeiro, BarraShopping has turned into a point of reference in the development of the
neighborhood, contributing to make the region one of the main retain retail centers
in Brazil. With its entertainment and meal areas still at a location that lacked the proper infrastructure,
it made history in the shopping center industry by becoming a meeting point of youngsters and
teenagers, which would turn into the so-called “shopping center generation” in the 1980s.
Following its sixth expansion, it is the largest complex combining shopping, services and
A pioneer in Barra da Tijuca, entertainment in Latin America, which includes Centro Médico BarraShopping [BarraShopping
Medical Center], with 30 medical clinics with the latest specialties; New York City Center, a reference
it leveraged the neighborhood’s growth in entertainment for the residents of the entire city; and Centro Empresarial BarraShopping, a
group of 11 office buildings that house some of the most representative Brazilian and international
corporations, such as Shell, Grupo Amil and Universidade Estácio de Sá, in addition to be
interconnected with the Regional Forum of Barra da Tijuca.
BarraShopping also pioneered in the professionalization of the Brazilian fashion industry, with
the creation of Semana BarraShopping de Estilo, which later originated Fashion Rio, the official
fashion event of the city of Rio de Janeiro.
Floors: 03
Escalators: 26
Elevators: 13
Expansions: 06
2007 Highlights:
34 | MULTIPLAN
N
ew York City Center is the first, most comprehensive complex
New York
combining entertainment, cuisine and services in Rio de Janeiro,
integrated with BarraShopping through a mall with 39 stores. The
shopping center has a mega bookstore, beer halls, a fitness center,
fast-food chains, restaurants and bank branches, in addition to the flagship stores
City Center
Leader Magazine and Casa&Video. Movies are a whole different chapter: there are
18 stadium-style projection rooms, with 4,500 seats, huge projection screens and
the latest Dolby Digital sound technology, which charm the consumers in the 2.5
thousand sessions offered every month.
One of the main attractions of New York is Cia. Athletica, considered
the most modern fitness center in Latin America, which occupies a space of
Where shopping and entertainment meet 6,000m2, and was elected by Veja Rio magazine in 2005 the best gym in
the city of Rio de Janeiro.
Satellite Stores: 35
Total Stores: 39
Floors: 05
Escalators: 13
Elevators: 03
Parking Spaces: 1,192
Cinemas: 18
2007 Highlights:
Folder Institucional | 39
38 | MULTIPLAN
S
ince it opened, in May 1982, MorumbiShopping already had the face and feel of the largest city of
MorumbiShopping
Brazil, having been designed and planned to service a population that does not stop growing, either
in number or buying power.
It was elected three times by Veja magazine – the most well-renowned weekly informative publication in
Brazil - the best shopping center in São Paulo, the latest in 2008. MorumbiShopping has been consolidated for its
pioneer spirit, because it is always ahead, offering the best mix of stores, products and services that influence the
Complete like São Paulo Brazilian scenario. Among its novelties are GourmetShopping – the first gourmet area inside a shopping center, combining
variety and quality – and the MorumbiFashion, area dedicated exclusively to fashion stores. Like BarraShopping in
Rio de Janeiro, MorumbiShopping pioneered the creation of the fashion week of São Paulo, with the creation of
MorumbiFashionBrasil, which originated São Paulo Fashion Week – the most famous fashion event in Brazil.
To best meet the growing demand of the consumers, the shopping center was recently submitted to its fifth
expansion – 84 new stores opened in October 2006. In early 2008, Centro Profissional MorumbiShopping was
delivered, which is an office building interconnected to the shopping center, with 11 floors and 198 office suites.
Floors: 03
Escalators: 58
Elevators: 13
Parking Spaces: 3,108
Cinemas: 04
Expansions: 05
2007 Highlights:
Folder Institucional | 43
42 | MULTIPLAN
T
o go to a shopping center in the Brazilian capital means to go to ParkShopping. Founded in November
ParkShopping
1983, the enterprise was a turning point for trade in Brasília, which still lacked a robust shopping center. It
took to the city major Brazilian and international name brands, becoming a point of reference for the town’s
residents. The stage for major cultural events, shows and exhibits, ParkShopping is the favorite mall of the
residents of the capital, as shown by surveys prepared by the IPDM in 2003 and 2006.
The enterprise is undergoing a revitalization process and is being submitted to its eighth expansion, which
A reference in fashion, anticipates the opening of 122 new stores – which will expand the Gross Leasable Area (GLA) of the shopping
center by 32%. The expansion is divided into three areas, with a total area of 12,883m2. The space of 2,985m2 is
Technical Information:
Siciliano, Siberian
Satellite Stores: 232
Floors: 03
Escalators: 10
Elevators: 03
Cinemas: 11
Expansions: 08
2007 Highlights:
Barigüi
complete, diversified mix – combining shopping, services and entertainment –
which positions it as one of the best in the State of Paraná.
Built next to Parque Barigüi, the shopping center’s architectural project is
bold, with glass and cuttings in the structure, which integrate the construction
with the environment and value the surrounding green. The enterprise was
conceived under the mixed-use concept, anticipating, in the future, the
Floors: 02
Escalators: 08
Elevators: 09
Cinemas: 08
2007 Highlights:
50 | MULTIPLAN
BH Shopping T
he pioneer spirit and boldness that characterize Multiplan reflect on BH Shopping, the first
shopping center developed by the company. Built in the neighborhood of Belvedere, which
is distant from the urban center, the enterprise bet on the growth of the city in that direction
and ended up making history by contributing to the growth and occupation of the region.
Opened in 1979, it was the first and is still the largest shopping center in Minas Gerais,
named as the favorite of the people of Minas Gerais in a survey prepared by the IPDM in 2005
The start of a success story and 2007. The cloverleaf intersection located near the shopping center inspired the creation of
the logotype of Multiplan, which remains the same to this date. A symbol of luck, the clover is
also the icon of the company’s successful path.
BH Shopping is currently undergoing its fifth expansion, which will bring another 100 new
stores, two of which will be flagship stores, and 1000 parking spaces to the enterprise, further
consolidating its position of leadership in the market of Minas Gerais. The opening date of the
area with 10,869m² – which will increase the Gross Leasable Area (GLA) of the shopping center
by 31% - is scheduled for October 2009.
Renner, Zara
Leisure Stores: Hot Zone; Cine BH
Floors: 03
Escalators: 26
Elevators: 03
Cinemas: 07
Consumer Profile: 84% classes A and B, 55% being women
Expansions: 05
Highlights 2007:
54 | MULTIPLAN
U
rban, sophisticated and chic: this is a good definition for DiamondMall.
Opened in November 1996, in the neighborhood of Lourdes, a noble
DiamondMall
area of Belo Horizonte, the shopping center is built in the form of a
diamond – the result of a bold architectural project – and has Brazilian
and international brands that are highly renowned in the fashion industry.
Outside store windows, surrounding the facade, show the new items to the
public, with campaigns marked by their audacity, creativity and flawless graphic
Fashion, style and sophistication presentation. Art and culture are always present in the differentiated events and
shows promoted by the shopping center.
With its first expansion, completed in November 2005, DiamondMall received a
new floor with 35 new stores, the Cia. Athletica fitness center and the Diamond cineplex,
with two new stadium-type projection rooms, in addition to the renovation of the four
existing projection rooms. All this to offer the customer the best service, with a shopping
center custom-made for people seeking comfort, style and elegance every day..
Floors: 03
Escalators: 18
Elevators: 05
Expansions: 03
2007 Highlights:
58 | MULTIPLAN
Pátio Savassi T
he integration of the mall with the streets of the neighborhood,
through open spaces and the landscaping project has made
Pátio Savassi a special place. The effect of the architectural
concept is that of a large neighborhood square, right in
the middle of Savassi, with outside living areas, gardens, cafés,
conceived as a Lifestyle Center the region’s talent as a fashion trendsetter, being consolidated as
a shopping center bringing the latest fashion trends. Pátio Savassi
also offers a complex with eight cutting-edge projection rooms and
special valet and car cleaning services, combining consumption and
entertainment in one very pleasant location.
Floors: 03
Escalators: 06
Elevators: 04
Parking Spaces: 1,288
Cinemas: 08
Expansions: 01
Destaques 2007:
RibeirãoShopping
tainment and culture, attracting consumers from Ribeirão Preto and other cities of São
Paulo, in addition to cities in the South of Minas Gerais and the “Triângulo Mineiro” region.
A point of reference in fashion and culture in the region, RibeirãoShopping regularly promotes
fashion shows to launch the new collections of its brand names, and promotes events to offer its
customers shows with the top names of the artistic community.
A complete shopping center The shopping center is currently undergoing its fifth expansion, which will add 25 new stores
to the enterprise, including five restaurants and two flagship stores, in an area with 7,079 m², which
that serves several cities represents an increase of 18% in its current Gross Leasable Area (GLA).
The shopping center already has an Íbis Hotel and the Ribeirão Office Tower business center
in its proximities, configuring a mixed-use project. It is by learning what the consumer wants that
RibeirãoShopping continues to make history in the city.
Ponto Frio
Leisure Stores: Bomboliche, Divertilândia, Cine UCI
Floors: 02
Escalators: 04
Elevators: 02
Cinemas: 11
Expansions: 05
2007 Highlights:
66 | MULTIPLAN
S
hopping Shopping Anália Franco has made a strong contribution to the valuation of
Shopping
the East Zone of São Paulo, which has grown around it. It has become a reference in
terms of style and quality of life and is indicated by the neighboring residents as one of
the best shopping and entertainment experiences.
With a complete, highly-qualified store mix, the shopping center is also distinguished by the
Anália Franco
services offered and its concern with the ambience – landscaping, natural lighting, lounges, broad
hallways, and a high wall footprint. Cultural activities and citizenship awareness initiatives complete
the profile of the enterprise.
Shopping Anália Franco will be the subject of a modern expansion project, which will add
another 11,786m2, filled with style and sophistication, offering its customers more comfort and
convenience. There will be 90 new stores, two of which will be flagship stores, plus an additional
A point of reference in terms of style and 13 thousand square meters in parking spaces. The inauguration is scheduled for May 2009.
Mega Store
Leisure Stores: Cine UCI and Cia.Athlética
Floors: 04
Escalators: 24
Elevators: 08
Cinemas: 09
Expansions: 01
2007 Highlights:
BarraShoppingSul
complex, which anticipates the construction in its proximities of an office tower, two
residential buildings and a hotel. The shopping center was entirely commercialized
one year before its scheduled opening date, attracting such important brands as Fnac, Renner,
Colombo, Paquetá Esportes, Fast Shop, PB Kids, Magazine Luíza and MegaZone.
Floors: 02
Escalators: 10
Elevators: 03
Cinemas: 08
Vila Olímpia
Estimated Opening: May 2009
Gross Leasable Area: 289,559.7 sq.ft (26.901 sq.m.)
guarantee of success
Technical Information:
Opening Date: 20/29/1999
Gross Leasable Área: 258,796.4 sq.ft. ( 24.043 sq.m.)
Constructed Area: 683,572.2 sq.ft (63.506 sq.m.)
Total Area of the Parcel: 92,375.78 sq.ft. (8.582 sq.m.)
Flagship Stores: Cia. Express, Lojas Americanas, Riachuelo,
Santa Úrsula
Satellite Stores: 183
Total Stores: 190
Floors: 05
Escalators: 16
Elevators: 05
Privileged location Parking Spaces: 824
2007 Highlights:
792 thousand
Vehicles:
Customer Traffic: 8 million people*
*estimated flow
Real estate
and commercialization of residential and commercial
buildings for over three decades. Its trademark is the
combination of quality, good taste and technology.
Since it began its operations, Multiplan has built over 45
Success from the enterprises – which sold incredibly well in their respective
introduced a built ample apartments, with quality and a complete infrastructure, offering
the services required for the full satisfaction of the residents, associated
standard of with freedom, comfort, security and privacy.
The uniqueness of the project, based on a strong respect for the local
Excellence ecosystem, resulted in an enterprise where the 14 buildings represent
estate segment, artist Burle Marx – and the first lighted golf course in Latin America. The
apartments offer views to the ocean and to the green golf course, located
combining security right in the middle of the condominium and surrounded by a private biking
track. The name of each building corresponds to a famous golf course
and freedom in somewhere in the world, such as Eagle Hills, Saint Andrews and Torrey
Pines. The condominium also has a helicopter landing pad, a private
an enterprise that biking track, and an ample recreational area, represented by the residents’
privacy with the saunas, a playground, party room and even complete fitness centers. For
Barra Golden Green, Multiplan won Prêmio Master Imobiliário 2003, in the
options
Barra
Golden Green
Technical Information:
Nº of buildings: 14
The difference between living and thriving
success of the conceived to meet the requirements of small, medium and large companies.
The enterprise is part of the largest complex combining shopping,
enterprise was the services and entertainment in Latin America, consisting of BarraShopping,
New York City Center, the Regional Forum of Barra da Tijuca and
record set by its Universidade Estácio de Sá. A walkway with an extension of 200 meters
commercialization.
– with a daily traffic of approximately 3 thousand people – ensures the
integration of the enterprises.
In just three Under the concept of “intelligent buildings”, the CEB units are
equipped with all the technology required for the proper functionality of a
months, five company. Although each building has its own meeting infrastructure, in the
central nub of the condominium is an area of 21,527 sq.ft. (2,000 sq.m.)
buildings of to service everything from small meetings to large conventions.
The enterprise offers 2,000 parking spaces, 1500 of which are
Centro Empresarial covered and 500 uncovered, and all are identified, for complete
BarraShopping
comfort and security.
With the construction of Centro Empresarial BarraShopping – the
had already been winner of Prêmio Master Imobiliário 2003, in the “Commercial Enterprise”
category –,Multiplan, once again, changed the scenery of Barra da Tijuca,
entirely sold the city neighborhood where its pioneer work has always stood out.
Empresarial
Land Area: 721,181 sq.ft. (67,000 sq.m.)
Constructed Area: 1,864,738 sq.ft. (173,240 sq.m.)
Nº of buildings: 11
BarraShopping
Functionality, technology and integration
area with carefully conceived within the strictest quality standard, with the
purpose of creating a unique place.
635,070 sq.ft., It is a closed residential park, which has become one of the best
addresses in the country. Surrounding by balconies and with luxurious
Chácara Santa finishings, the apartments have areas ranging from 6,458 sq.ft. (600 sq.m.)
to 10,763 sq.ft. (1000 sq.m.).
Elena offers The enterprise combines the respect for the ecosystem with comfort,
permanent contac beauty and elegance. Chácara Santa Elena is a closed meadow with
beautiful gardens designed by Burle Marx, with biking tracks, running
with total
security and
a complete
entertainment
infrastructure
development, and coastal shoals into a natural garden. Multiplan invested in the
construction of four residential buildings, in two condominiums with two
Península Green buildings each. All were completed in 2005: Green Star, Green Bay,
Green Lake and Green Garden.
is synonymous Distant only 800 meters from the BarraShopping Complex, Península
comfort, between 2,734 sq.ft. (254 sq.m.) and 3,638 sq.ft. (338 sq.m.). Launched
in November 2005, it sold 80% of its units in the launching phase. The
entertainment works started in 2006 and the delivery is scheduled for 2008.
With four or five suites, the apartments have a large balcony, a two-
and security room living room, dining room, a family room and a master suite with a
in permanent
double bathroom. The two buildings of the condominium are impenetrable
and offer a perpetual view to the Peninsula Bay. The residents will have
nature with a gourmet space and kitchen for the residents to receive guests for
dinners or gatherings; a home theatre with state-of-the-art equipment, a
LAN house with electronic games and computers with Internet access, in
addition to a kids’ party room and a toy room.
In the outside area, common to both buildings, there will be a gym
and bodybuilding room, dry or wet saunas, a children’s pool and a pool
for adults, with two swimming lanes with 25m, a wet deck and an infinite
border. In the proximities of the pool will be an idling deck with a hot tub
and a massage tent, in addition to a playground and the nanny square – a
specific space for the children’s escorts.
commercial area With 16 floors, Morumbi Office Tower has a helicopter landing pad,
462 parking spaces and a landscaping project signed by Burle Marx.
of São Paulo All of this, of course, with the convenience of being located next door to
MorumbiShopping, one of the largest, best shopping centers in São Paulo.
Technical Information:
Nº of buildings: 1
Morumbi
Office Tower
The right address for success
design of the building with 11 floors and 198 office suites, fully integrated
with the shopping center. It combines shopping, work
building, with and entertainment in one place. The works started in 2006 and were
delivered in 2008.
lovely, composed A commercial success, during the week of the launch, the enterprise
had 85% of the suites sold. With a complete infrastructure – security central,
traces, which are, reception area with visitor access control, an emergency electric generator,
bold and elegant, the property meets the requirements of its occupants perfectly. The project
was conceived to allow the division of a standard unit into two independent
was conceived by work rooms, serviced by a reception area, ensuring greater work efficiency
and the sharing of costs. There is also the option of combining units,
the architecture adjusting the space, as appropriate, according to the characteristics of the
company to be installed.
firm of Aflalo &
Gasperini, one
of the most
renowned in
Brazil
Centro Profissional
MorumbiShopping
Technical Information:
choices range commitment to have fun sets the tone at the Hot
Zone: entertainment centers installed inside the shopping
from toys for centers, with electronic toys directed to the entire family.
The entertainment areas of Multiplan measure on average 19,375 sq.ft.
the little ones (1,800 sq.m.), and there adrenaline is in charge, attracting an average
of 150 thousand consumers per month, among children, teenagers
to exclusive and adults. In these spaces, the target public uses an indoor park with
state-of-the-art approximately 200 attractions – which are constantly renovated with the
acquisition of the latest releases by the industry. The Hot Zone consolidates
simulators directed a new lifestyle created by shopping centers, where entertainment, fun,
shopping and services are always together.
to teenagers
and adults. All
in a high tech
environment, with
colorful panels,
bid screens and
plasma monitors
Hot Zone
Entertainment is the word
Projects T
he unique brand of Multiplan is also present in enterprises abroad. Europe and the United
States have had the opportunity to see all the competence and expertise of Multiplan
with projects with a high standard of excellence that brought worldwide acclaim to the
company and forever marked the places where they were built.
The first project to be consolidated dates back to 1991, with CascaiShopping, in Portugal,
developed
in a partnership with Sonae. Located in the city of Cascais, an important tourist destination of the
country, the enterprise opened a new era for Portuguese retail, since it was the first shopping center
of an international standard in Portugal. It has 1,722,224 sq.ft. (160.000 sq.m.) in constructed area,
over 160 stores and four flagship stores.
abroad
In 1997 it was Miami’s turn to witness the quality of Multiplan with the luxury residential
condominium IL Villaggio. Located in the most valuable area of the city, at Ocean Drive avenue, IL
Villaggio has 127 apartments, distributed in 16 floors, all with a perpetual view of the ocean and
private elevators. For this enterprise, Multiplan was recognized by Ernst & Young as the company
responsible for the best multi family enterprise in 1997 in the United States.
in the category showed the successful integration of three major enterprises of Multiplan in
Barra da Tijuca, which resulted in the largest complex combining shopping,
“Excellence in services and entertainment in Latin America. In December 2003, the union
between BarraShopping and New York City Center perfected, which are
Management” – interconnected through a walkway to Centro Empresarial BarraShopping,
consisting of 11 office buildings; Universidade Estácio de Sá, the Regional
the most coveted Forum of Barra da Tijuca, and Edifício Sede de Empresas.
in the market – In the Convention in 2006, Multiplan was again awarded in the category
“Excellence in Management” for the case “32 hours”. MorumbiShopping,
disputed by all Shopping Anália Franco and BarraShopping pioneered the implementation
of the 32 hours of uninterrupted operations on the days before Christmas. In
the managers 2004, the shopping centers remained open from 10:00 a.m. of December
23 to 6:00 p.m. of the 24th, affording customers new time options for their
of shopping last-minute shopping. Circus artists, magicians and jazz musicians made the
Cirque du Soleil no BarraShopping
centers, during
early morning hours more cheerful for customers and employees alike.
This is the certification of the quality of Multiplan’s administration, which
the international has as its strategy the search for innovation and creativity, to associate its
brand with the assurance of success and the commitment with results.
convention of the
segment, held
Design: JWT