-Back to the Roots -

October, 2009

Job Title: BTTR Ventures Sales Associate (Internship)

The Company:

BTTR Ventures (pronounced “better”) stands for “Back To The Roots,” a phrase that
encompasses the idea of creating a company that stands for sustainability, progress,
and social responsibility. BTTR Ventures, formed by two innovative and passionate
business majors from the Haas School of Business at UC Berkeley, aims to turn one of
the largest waste streams in America – the tons of coffee ground waste generated
daily – into a highly-demanded, nutritious, and valuable food product: specialty
mushrooms. Beyond the unique approach of using trash to produce a valuable
product, the group is focused on using this idea to change the way business is done.
Not only will this initiative create a healthy food source, but it will also provide urban
jobs, prevent thousands of tons of valuable substrate from being dumped into
landfills, and donate a substantial portion of its profit back into the communities from
which the coffee ground waste originated. This idea can lift up the images of all
parties involved and will contribute to revolutionizing the standard way of doing
business, directly impacting our economy and changing the world.

We have recently secured distribution into all 26 Whole Foods in the Bay Area –
creating a closed-loop system in their stores by collecting their Allegro coffee and
selling the mushrooms grown on their “waste” a few yards away from their specialty
coffee store. Furthermore, we have partnered with Peet’s at the national level which
allows us to collect coffee from all of their stores. Selected as finalists in the
BBC/Newsweek World Challenge 2009 and recognized in BusinessWeek’s annual
entrepreneurship competition, the venture is already getting noticed for its
innovation and focus on revolutionizing the standard way of doing business.

Our Goal:
Our goal is to offer an excellent opportunity for job-seekers interested in gaining
hands-on start-up, management, and social entrepreneurship experience in the field
of urban agriculture, and environment sciences/agriculture. We are offering the
chance to work in a unique, challenging, and creative setting amongst other
motivated and passionate individuals. Our company offers an exciting and
challenging environment committed to the success of an individual interested in
becoming a strategic and creative thinker who is willing to push the bounds of
traditional business. Our company is aiming to revolutionize the way we think about
business – turning trash into cash, in order to provide people food and employment.

The Team:
BTTR Ventures founding and management team is comprised of two highly qualified
Cal alums who are part equity stake owners of the company:
• Alejandro Velez. In addition to founding a 350+ member non-profit
organization, The Sage Mentorship Project, Inc. (www.sagementors.org), and
being awarded the Chancellor’s 2009 Public Service Award, Mather Good
Citizen Award, and being named the 2009 Cal Alumni Association
Undergraduate of the Year, Alex Velez has worked as a summer financial
analyst at various financial services institutions and telecom company
including Citigroup, UBS, Morgan Stanley, and Qualcomm, Inc. During the
summer of 2008, Alex worked for Morgan Stanley’s Investment Banking
Division – Media & Telecom in New York and has deferred a full-time analyst
offer until July 2010 with Credit Suisse’s LatAm Coverage Group in New York.
Alex is a May 2009 summa cum laude graduate of UC Berkeley’s Haas School
of Business with a degree in business administration and a minor in education.
He has been recognized with various awards and scholarships, including the
Financial Executives International (FEI) Merit Scholarship, and is on a full-
scholarship by the CFA Institute to complete the Certified Financial Analyst
curriculum of which he is currently a CFA Level II candidate. In addition, he
taught a finance course attended by 50+ people (Comprehensive Introduction
to Investment Management) at the Haas School of Business. Alex is also a
proud cancer (Hodgkin’s Lymphoma) survivor.
 Nikhil Arora. Nikhil Arora, a Phi Beta Kappa scholar, is a May 2009 summa cum
laude graduate of the University of California, Berkeley, from the Haas School
of Business and Department of Political Science. Additionally, from 2008-2009,
he served as President of Alpha Epsilon Zeta (www.aezinc.org), a growing
professional fraternity on campus. Nikhil has spent time involved in business
development with Raymond James Financial, sales and finances with
InfoTechnik Consulting, operations advisory with PricewaterhouseCoopers,
and deal flow analysis for the Social Capital Index. He also spent nearly six
months in 2007 at the University of Ghana, Legon working to design a
profitable recycling program for the 30,000 person campus. In his spare time,
Nikhil is an avid US Soccer and LA Galaxy fan, a travel enthusiast, and
someone always on the look-out for quality, new music.

Through the guidance of these two individuals as well as our various faculty and
executive-level advisors, we will provide the resources to create the best opportunity
to learn how to execute strategic business initiatives, manage team members, and
successfully create valuable partnerships. Furthermore, as a growing start-up, if you
prove to be an exceptional addition to the team, you will have the possibility of
attaining options in this company.

Job Description:

As an intern in BTTR Ventures’ sales department, you will be responsible for

coordinating tasks with other sales interns in established territories. You will also help
generate and analyze reports with sales statistics to determine the sales potential of
established and new markets. And most importantly, monitor the preferences and
behavior of customers to meet the team’s quotas and goals.

Qualifications:
Candidates must have strong writing and speaking skills, a positive attitude and an
eagerness to learn. Candidates must be outgoing, personable, creative, independent
thinkers with an open mind for new business related experiences. The ability to see
projects through from creation to implementation is a key component to internship
responsibilities. We do not require prior experience or training in sales, agriculture,
financial services, VC firms or start-up’s.

Requirements:
• Outstanding interpersonal skills and the ability to work well with others
• Desire to work in a fast-paced start-up company
• Excellent communication skills
• Strong drive for perfection and attention to detail
• Keen analytic thinking
• Valid driver’s license
• Management skills recommended (but not required)
• Ability to assist and encourage others to buy products recommended (but not
required)

The advantages you will gain:

If you have passion for changing the world and believe you can do so through
business, then joining BTTR Ventures is the perfect launching pad for your career.
Through this program you will gain the experience of working on a fast growing
company with lots of future opportunities, and according to your performance, might
the opportunity to earn commission on sales. Moreover, besides acquiring great sales
knowledge, we will help you in areas of communication, negotiation, market
research, and relationship management. Meanwhile, working alongside a
hardworking, devoted group will give you the opportunity to create new connections
for the future.

Some of the responsibilities include:

• Meet sales quota;

• Generate sales reports;
• Generate market research reports;
• Create detailed performance sheet that will be submitted to the founders;
• Utilizing creative ways to enhance brand awareness of the company amongst
customers;

Please email your resumes with a cover letter to:

Careers@BTTRVentures.com