FIREPlace Plans Book

By: Sarah Puorro Kristina Ferlarca Jackie Haney Ashley Everett Laura Tomlinson Kelli Lewis Katie Johnson

Appendix
Executive Summary...1-2 Budget....3 Timeline.4 Tactics..5-7 Evaluations...8-9 Citations.10 Contact...11-12 Client Information.13 Survey.14-17 Brochure...18-19 Flyer.20

Executive Summary
FIRE Place is a resource at the Sindecuse Health Center on Western Michigan Universitys campus. The support center is a resource for students and faculty that addresses sexual harassment, assault, and other bias incidents. This is a safe place for students to go for help, peer support, and education on the topic. The issue that we are addressing is that not enough Western Michigan students know about this resource. When we surveyed a small amount of Western students, we found that over 50% had not heard about FIRE Place and did not know what it was. A study from Sarah Lawrence College showed that 1 in 4 women are the victim of sexual assault during their academic career. With a statistic that high, this resource that is offered needs to be known by our students. We have created a plan to spread the word of the potential that FIRE place has to help many people. Our target audiences are Western Michigan students and faculty, WMU health classes, WMU orientation programs, and WMU Greek life. The students we surveyed that did know about FIRE Place had all heard about it through their First Year Experience class. We want the information in many more places to increase the audience. The goal of FIREPlace is to help students in need and we want them to reach as many students as possible in order to make their cause more known and used by those who may need it or want to help. There are a few main issues that we are going to address. The first is funding. Funding is critical to sustain an effective rape crisis center and provide comprehensive services to survivors. FIREPlace needs to have more fundraisers in order to have the financial stability to reach its full potential. This is always an issue for nonprofit/ student organizations and difficult to fix, but there are measures that can be taken to help. The next issue is social media. A study done by ProCon.org on Social Media showed that over 47% of people in the US get their information about events, businesses, and daily activities from social media today. Also over 50% of social media users are ages 18-35, the ages of our students at WMU. With the overwhelming amount of time students spend on social media, this is an important way to get the attention of our audience (and it is FREE!). When looking for a FIREPlace Facebook and Twitter page, nothing came up. We could not find any form of social media page for the organization. This is an easy fix and should be addressed immediately. The last issue is events and advertising. Many people attend campus events, such as Bronco Bash, but have never heard of FIREPlace. With a booth that can be remembered and monthly emails/brochures/ flyers with information, more students will realize they have this amazing resource. Our goal, by the end of the next school year, is to raise up to $560 for the FIREPlace office. We will also increase the number of students that know about FIREPlace by 25% by May of 2015. The Facebook page will be shared and raised to 200 likes and the Twitter account will increase to 200 followers. Also, 100% of Health classes and orientations will provide information about FIREPlace to their students. We have come up with a strategy to solve this problem. We will host a fundraiser at Pinz 1.

Bowling Alley for WMU students to attend. The bowling alley allows organizations to host event nights free of charge. People that attend the bowling alley that night will receive unlimited bowling for $13 dollars and $7 from each person goes toward the organization. If 80 people attend this event, that will raise $560 for FIRE Place. In order to spread the word about this event, we will pass out flyers at summer orientations, Bronco Bash, to sororities and fraternities, and in buildings around campus. There will be a Facebook and Twitter page made for FIRE Place. By sharing the page and advertising it on the flyers and brochures printed we will gain likes and followers. We will have a booth at Bronco Bash with games to attract students, a volunteer signup sheet, and prizes to take with them and leave them remembering FIREPlace. Contacting all of the health class professors and giving them the information about FIRE Place and the internship opportunities for students will assure that more than just FYE classes will get the information they need. We will have 1000 brochures printed, in addition to the ones already available, to leave at the front desk of the Rec center, Sindecuse, and the Bernhard that explain internship and volunteer opportunities. With better advertising, taking advantage of social media, and fundraising, we hope to succeed in making FIREPlace more known to the students that need it now or may need it in the future.

2.

F.I.R.E Campaign Budget Report

Expenses
Bronco Bash
Information Board Construction Paper Candle Holders Engraving Shipping Candles Candy 1 Board 1 Pack 96 Sheets 90 @ $1.16/ea. 1 Time Fee 9 Packs of 12 @ $6.99/ea. 4 200 ct. variety packs @ $8.98/bag 500 (4 flyers per page) @ $.10/ea. 2000 Copies $6.29 $2.43 $104.40 $50.00 $37.79 $55.92 $35.92 $50.00 $164.00 Hobby Lobby Hobby Lobby Branders.com Branders.com Branders.com Hobby Lobby Walmart FedEx 4over4.com

Quantity

Total

Vendor

Flyers Brochures Total:

$506.75

Income
Total:

Pinz Fundraiser Estimate 80 people @ $13 ($7 profit) $560

$560

Pinz Bowling Alley (269) 3751379

Grand Total: + $53.25

3.

Timeline

May 1, 2014: Launch FIRE Place Twitter and Facebook accounts *Post weekly on both accounts June- August 2014: Booth at Orientation Orientation Coordinator: Steve Booher Office: (269) 387-2168Fax: (269) 387-2096 Email: steve.booher@wmich.edu

September- December: Visit First Year Experience/ Freshmen Seminar Classes September 5, 2014: Booth at Bronco Bash Affiliates: WMU Registered Student Organizations, departments and offices:Early registration through July 22 Apply online: https://www.wmich.edu/wmu/news/2011/06/046.html

September 30, 2014: PINZ fundraiser 8-10 p.m. PINZ: 4500 Stadium Dr. Kalamazoo, MI 49008 Phone: (269)375 - 1379 Email: contact@pinzkalamazoo.com

4.

Strategy
To increase knowledge of FIRE Place on campus and to promote all of the services the organization offers. Victorious Secret has planned out some events throughout the year to solve this problem.

Tactics
Table at Bronco Bash. The event is free for the organization to have 1 table for the length of Bronco Bash. o Trivia game about FIREPlace o Volunteer Signup Sheet o Prizes given out to trivia winners- Candles with FIREPlace information on them and candy FIRE Place Facebook page will be created. o Interns and volunteers share the Facebook page for more likes. o Contests trivia and events on Facebook page to gain attention. FIRE Place Twitter page will be created. o Interns and volunteers to hashtag Twitter page to get more followers. o Hash tag #WMUFIREPLACE and events like #Takebackthenight or #broncobash to gain attention. Print 1000 brochures explaining in depth all of the services FIRE provides.

5.

o Available in the Bernhard, Rec Center, Sindecuse, Advising offices, Health classes, orientations, Greek organizations. Print 1000 brochures that outline internships available for students at FIRE. o Available in the Bernhard, Rec Center, Sindecuse, Advising offices, Health classes, orientations, Greek organizations Print 500 flyers that summarize important information and are easier to hand out at the event. o Available in the Bernhard, Rec Center, and Sindecuse, Advising offices, Health classes, orientations, Greek organizations. Host a fundraiser night at Pinz Bowling Alley. o The price is set at $13 per person for 2 hours of unlimited bowling. This will include shoes and a bowling ball. o Food for purchase at snack bar.

o For each $13, FIRE will collect $7 and use these funds for future activities and events on and around campus. Send out Monthly emails to WMU students about internships that are currently available through FIRE. FIRE would also become a more visible part of freshman orientations. o Brochures and flyers present at all of the orientations that take place during the year

6.

Representatives will be present during these times to answer any questions students have and to hand out information.

Reach out to Health Class professors via email o Provide them with information to give their classes about the organization and internships.

7.

Evaluation
Bronco Bash The goal is to hand out 400 flyers at the event to invite people to the fundraiser at Pinz Bowling. Included at the booth will be small candles, brochures about Fireplace, and candy as prizes for students who play the trivia game. A trivia game will help educate roughly 10,000 students who attend Bronco Bash yearly, and whove never heard of th e organization before.

PINZ fundraiser The fundraiser that will be held on September 30th and will help benefit students to get more acquainted with FIRE place. The first 25 people who attend PINZ will get a free tshirt. The expectation is to have 80+ students attend for it to be a success. The fundraiser will be held on a college night and it will cost $13 for unlimited bowling.

Survey The survey is designed to see if students know about the Fireplace program. The expectation for the survey is for 50-100 students to take the survey and use their knowledge to answer the questions with honesty. The survey will run for one week on Survey Monkey. If the survey fails to reach our estimated number of students we will create a new survey immediately following Bronco Bash event for two weeks to see if students took flyers from the booth or played the trivia game and learned something about Fire Place.

Social Media Fireplace should stress the importance of social media by providing a new Facebook and Twitter page for their organization. The goal is to reach well over 100 followers (post Bronco Bash) by posting videos, pictures, and updates on information about the program three times a week, by a volunteer in the intern program (this task can be rotated by different students).

Freshman Orientation By handing out flyers and doing a brief overview to new students about the program it will help make students comfortable and knowledgeable about the campus they are attending.

8.

Brochures There will be over 300 brochures about Fireplace in the Sindecuse Health Center (the one we created) to replace the ones that are currently there. Thousands of students walk in and out of this building daily, and these brochures will be free for all students to take with them. Monthly emails There will be monthly emails for students who qualify for the internship program that Fireplace offers. Emails will be sent out once every 2 months along with contact information, links to the website and social media pages and a deadline for when to sign up for the internship. Students who want to sign up for the internship can get information from the Bronco Bash booth, the brochures in Sindecuse , Fire Places Facebook and twitter accounts and their website (through contact information). Students who sign up for the internship will receive credit for it and it has to be approved by a professor so they can go through the proper training that Fire Place will provide.

9.

Citations
FIRE place survey surveymonkey, 7 March 2014

Patterson, D. (2011). In The Effectiveness of Sexual Assault Services in Multi-Service Agencies. Retrieved April 9, 2014

"Sexual Assault and College Campuses - Statistics." Statistics about Sexual Assault. Sarah Lawrence College, n.d. Web. 08 Apr. 2014.

(2012, December 12). In Are Social Networking Sites Good for Our Society?. Retrieved April 9, 2014

10.

Contact Information
Group Members: Sarah Puorro Email: sarah.e.puorro@wmich.edu Phone number: (317)442-7455 Task: Summary

Laura Tomlinson Email: laura.j.tomlinson@wmich.edu Phone number: (810)599-9314 Task: List of tactics to achieve strategies

Ashley Everett Email: ashley.n.everett@wmich.edu Phone number: (269)967-0682 Task: Tools and Resources

Jackie Haney Email: jackie.m.haney@wmich.edu Phone number: (269)993-5788 Task: Contact Information & Citations

Kristina Felarca Email: Kristina.r.felarca@wmich.edu Phone number: (586)480-0491 Task: Detailed Budget

11.

Kelli Lewis Email: kelli.e.lewis@wmich.edu Phone number: (815)953-6230 Task: Timeline

Katie Johnson Email: catherine.l.johnson@wmich.edu Phone number: (269)689-8461 Task: Evaluation

12.

Client Information

FIRE place Location: Sindecuse Health Center Room 3130, Western Michigan University, Kalamazoo MI 49008-5445 Phone number: 2(69)387-2990 Contact: Amber Mosley Email: shc-firepeered@wmich.edu. Website: http://www.wmich.edu/healthcenter/healthpromotion/fireplace

Hours: Monday 8 a.m. to 6 p.m. Tuesday 8 a.m. to 5 p.m. (Lab and X-ray appointments are available as early as 7:30 a.m.) Wednesday 8 a.m. to 5 p.m. Thursday 9 a.m. to 5 p.m. Friday 8 a.m. to 5 p.m. (Pharmacy open until 6 p.m.)

13.

Survey

FIRE Place

33 responses 3 days (April 07, 2014 - now)

Q1

Have you ever heard of FIRE Place at Western Michigan University? If no, skip to question 4

YesNo 0%10%20%30%40%50%60%70%80%90%100% Answer Choices Yes Responses 40.00% 12 No 60.00% 18 Total 30 Answered: 30 Skipped: 3

Q2

How did you hear about FIRE Place?

Through the FYE programs.
4/8/2014 11:27 PM Answered: 20 Skipped: 13

Through my FYE class

4/8/2014 9:25 PM

From a friend.
4/8/2014 5:59 PM

My FYE instructor
4/8/2014 4:58 PM

I heard about it in FYE

4/8/2014 3:08 PM

14.

FYE
4/8/2014 1:12 PM

FYE!
4/8/2014 11:28 AM

my health class
4/8/2014 11:06 AM

friends
4/8/2014 1:07 AM

Orientation
4/8/2014 12:41 AM

N/A
4/8/2014 12:40 AM

A friend who was involved with a lot of gender/women's studies stuff.

4/8/2014 12:30 AM

ResLife program
4/8/2014 12:27 AM

Jackie Haney
4/7/2014 10:39 PM

N/A
4/7/2014 10:36 PM

Saw this survey on Facebook.

4/7/2014 10:26 PM

N/A (survey doesn't let you submit if you skip this question)
4/7/2014 10:23 PM

Q3

Would you be interested in learning more about FIRE Place?

YesNo 0%10%20%30%40%50%60%70%80%90%100% Answer Choices Yes Responses 47.37% 9 No 52.63% 10 Total 19 Answered: 19 Skipped: 14

15.

Q4

If you have not heard of FIRE Place what do you think this is about? If you answered question 2&3 you may skip this question

dealing with FIRE safety
4/8/2014 1:50 PM Answered: 25 Skipped: 8

I think It might be the pace at Sindecuse you can go if you are feeling depressed or having suicidal thoughts, but I am not sure.
4/8/2014 11:48 AM

Firing all the black people I work with.?

4/8/2014 11:27 AM

A building with a fire place where you can hangout?

4/8/2014 11:14 AM

I think it might be a RSO or other organization/nonprofit in support of a cause.

4/8/2014 11:09 AM

Somewhere to go when there is a fire?

4/8/2014 11:04 AM

fire safety
4/8/2014 10:49 AM

No clue
4/8/2014 10:20 AM

A place to go in case of a fire on campus?

4/8/2014 8:07 AM

I have no idea.
4/8/2014 7:23 AM

A meeting group where topics are "hot" or current events?

4/8/2014 6:56 AM

A place that sells fireplaces.

4/8/2014 6:13 AM

I think it's a place where you sit around a fire place and talk about your life and your issues with other people.
4/8/2014 1:31 AM

I have heard of it
4/8/2014 1:07 AM

N/a
4/8/2014 12:41 AM

A place for emergencies

4/8/2014 12:40 AM

I thought it was an apartment complex

4/8/2014 12:30 AM

Answered 2&3
4/8/2014 12:30 AM

16.

I didn't know till I read question 5. I'm not a Western student. But I think it is a good idea.
4/7/2014 10:39 PM

Honestly, I have no idea. Perhaps a fire/fire safety group or something. It could possibly just be an abbreviation for something, but I'm pretty clueless as to what it could stand for.
4/7/2014 10:37 PM

I have no idea.
4/7/2014 10:36 PM

Safety
4/7/2014 10:32 PM

I have no clue.
4/7/2014 10:26 PM

I have no idea. FIRE must stand for something but I can't imagine what.
4/7/2014 10:23 PM

Q5

FIRE Place stands for Fighting Ignorance and Rape through Education. Would you be interested in getting extra credit in class by attending a seminar to learn more about FIRE Place?
YesNo 0%10%20%30%40%50%60%70%80%90%100% Answer Choices Yes Responses 69.70% 23 No 30.30% 10 Total 33

17.