Creative Treatment for a Prospective Bouldering Climber Video

Prepared for: Illinois State Campus Recreation

Background
The addition of the original Campus Recreation climbing wall was of much success. Patrons that came in and out of the building understood the basic use of ittherefore it was a very popular spot of the facility for certified climbers and non-certified climbers. Once the facility had the opportunity for growth of the climbing amenities, the idea for a new bouldering wall was proposed. In the spring of 2014, this addition was revealed to the public. The facility was disappointed to note that the bouldering wall was not getting as much attention as it was once thought to draw in. Campus Recreation workers then began handing out flyers on the Illinois State University Quad and at sporting events but to no success of bringing popularity to this new addition. The facility recognized that some of the potential reasons for a lack of attention to the wall included; not understanding the difference between the climbing wall and the bouldering wall, not fully grasping the diverse advantages of the bouldering wall, or not understanding how to climb the wall without being belayed.

To help answer these basic questions, this video will serve as a venue for bringing potential patrons to the new wall while informing them that the bouldering wall could be a nice addition to their traditional climb. This video is timeless and will be used at Illinois State Campus Recreation events, the Campus Recreation webpage and on both monitors next to the climbing wall. Climbing wall workers will additionally be trained on all content involving the bouldering wall so that if there are any additional questions from the patron there will be a professional close by. The videos ability to draw viewers to the new bouldering wall will be increased through the portrayal of actual climbers who utilize the wall, Campus Recreation workers who have seen the advantages of it, and unexperienced climbers who realize how fun the new addition is.

The target audience of the video will have a wide range from 18 to 80+ which stands for the ages of the facilities patrons and potential climbers as a whole. While Campus Recreation does not want to exclude a particular age group from climbing the wall, the facility predicts that the majority of viewers will be between 18 and 25. This video simply covers the basics of the bouldering wall so no prior familiarity is necessary.

Objectives
The purpose of this video is to bring popularity to the new addition of the bouldering wall by providing information of how to understand, climb and utilize the wall.

Once the patron has seen the video, they will be more inclined to; Notice the addition of the bouldering wall at the facility Understand the general difference between a climbing and bouldering wall Understand the diverse advantages the bouldering wall has for a climber Understand how to climb a bouldering wall

Strategies
To complete this video it will not need much more than the amenity itself, the climbers and the Campus Recreation workers. The narration will come from the individuals listed previously. The video itself will be shot on-site at the facility.

Examples of sound bites and voice-over work include; Climbing Wall General Manager Ed Wollerman with a brief synopsis of the addition Climbing Wall Employee Susan Grace explaining her passion for bouldering Certified Climber Aaron Belvidere highlighting the differences between the climbing and bouldering wall Certified Climber Kristie Donovan demonstrating how to properly climb the wall Untrained Climber Kurt Schmidt expressing his enthusiasm for the wall and the advantages this climb has on his body

Additional video work will be provided by moving graphics to enhance the patrons visual and conceptual experience.

Creative Approach
MAKE A BOULDERING MOVE

Fade up from back, we hear Kill Bill Soundtrack Battle without Honor or Humanity. A wide shot of Illinois States Campus Recreation appears with students walking to and from the building. The shot cuts to a close up of a patrons shoes as they walk into the recreation center. Music fades up and the footsteps are following the beat of the music. Music fades into the background. A big spinning Campus Recreation: Make a Bouldering Move logo cuts into the shotcovering a portion of the video with the inside of the recreation center faded out in the background. You hear voice-over work speaking the words on the logo. The background has been sped up using time-lapse technology so that the Campus Recreation looks very busy with people stirring in and out. Video cuts to an interview with Climbing Wall General Manager Ed Wollerman at the wall with a brief synopsis of the wall addition and how much it means to the Recreation Center to bring such a cool amenity to the patrons who visit. Music continues to be a presence in the background. After 30 seconds on the interview it is covered by graphics and used as a voiceover. The images are of multiple back-to-back polaroids illustrating the walls construction from start to finish. Using special effects, as the interview bite is wrapping up the polaroids begin to shuffle at a fast speed then fly off the page leading to the next clip. The music shifts to an alternative rock beat but still resides under the voices. The next interview comes on screenits Climbing Wall Employee Susan Grace explaining her passion for bouldering. There are multiple cameras on this interview so throughout the bite it is cutting to different angles; a wide shot, one from the left, one from the right, and close ups. Throughout her interview video is cutting in making the bite used as a voice-over. The video playing over is Susan bouldering with a GoPro attached to her helmet. The interview switches from standard camera work to voice-over pieces.

Music comes sound full as video plays cutting fast from close-ups of the bouldering wall hand pieces to harnesses to proper shoes, ending on video of Certified Climber Aaron Belvidere climbing the wall as he is hooked up to a wireless microphone. Music fades into background, video and audio from Aaron Belvidere illustrates the differences between a climbing and bouldering wall as he is actively climbing himself. Cut to close up shots of parts of the wall that he has his hands on when he is speaking directly about them then cut back to his face explaining the main differences. A full-screen graphic fades onto the video but Aarons voice continuesproviding viewers with a general list of the differences of the two. The graphic is a simple image, almost like a post-itnote which is divided into two columns. As Aaron is adding differences to each side the words pop up on the note at the same timing as his voice. Bring music all the way up and cut to demonstration interview video with Certified Climber Kristie Donovan. Set a freeze-frame of her smiling standing at the wall and insert a lower third with her name and title underneath. Bring music back down into background, unfreeze the interview and let it progress in real time. Kristie will demonstrate how to properly climb the wall. Video will cut from wide shot to medium shot to close up when necessary depending on how the instructions vary. At the end of demonstration cut to similar post-it-note full-screen bullet pointing the three main things a patron needs to know about climbing the wall. Words on the full-screen will follow the voice of Kristie in terms of what time they pop up. Bring music sound full. Cut to close up shots of students, adults and elderly laughing and talking to their friends about the bouldering wall. After run through of around five shots of these peoples emotions start creating freeze-frames of peoples smiling faces throughout the video. Underneath the freeze-frame bring up a lower third saying Sal did it! or Mary did it! Bring in Headstrong by Trapt underneath video. Cut to a close-up shot of a nervous looking and untrained climber Kurt Schmidt who is about to give a go at the bouldering wall. Bring in his audio of him saying how he doesnt know how this is going to go.

Bring music full. Cut to time-lapse video mixed in with GoPro video of Kurt mastering the wall with a big smile on his face. Fade out music to Kurt back on the ground with his interview expressing his enthusiasm for the wall and the many advantages the climb has on his body. Cut to video of his body parts like foot, leg and arms as he is talking about them. Cut to wide shot of the bouldering wall with each of the interviewees standing in front of the wall as they scream all at once Make a Bouldering Move!. Cut to spinning logo which covers the majority of the video but keeps the people blurred out in the background. Sound full as logo is spinning. Fade to black.