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@)$$i$g B =ome5Eased E)si$ess ;ami$g a E)si$ess =o7 to :$corporate 8i$a$ci$g a -ma%% E)si$ess E)4i$g a -ma%% E)si$ess 8ra$chises @#;;:;' B E#-:;.-=o7 : Cid :t 'ro7th -trategies ,((ice a$d ,peratio$s +ega% :ss)es :$d)stries Eest o( :$c 2012 8:;B;*. Easic Bcco)$ti$g E)dgets Drici$g -trateg4 8i$a$ci$g B -ma%% E)si$ess E)si$ess ?a2es -e%%i$g B E)si$ess :$s)ra$ce Eoo//eepi$g .2it -trategies Derso$a% 8i$a$ce +.BC.@-=:D & >B;B':;' +eadership -trateg4 a$d D%a$$i$g

=)ma$ @eso)rces F=@G .mp%o4ee Ee$e(its -B+.- & >B@H.?:;' -a%es >ar/eti$g Era$di$g ,$%i$e >ar/eti$g Bd&ertisi$g *)stomers ?.*=;,+,'I :$ter$et a$d ,$%i$e E)si$ess =ard7are E)si$ess -o(t7are *omp)ter -ec)rit4 ?e%ecom a$d 9ire%ess :$c. 9ire :;;,AB?:,; >a$agi$g *reati&it4 @esearch & Ce&e%opme$t :$te%%ect)a% Dropert4 Eri$gi$g :$$o&atio$ to >ar/et 9or%dJs *oo%est ,((ices :;*. 00< 000 ?he 2012 :$c. 000 +ist ?he 2012 ?op +ists :$c. 00< 000 *o$(ere$ce =o$orees @eso)rces

?opics " @)$$i$g a E)si$ess " ,9;.@-J >B;#B+ < Ke(( =ade$ Ka$ 9L 2013 10 ?hi$gs .2traordi$ar4 Deop%e -a4 .&er4 Ca4 ?he4Jre sma%% thi$gsL b)t each has the po7er to dramatica%%4 cha$ge someo$eJs da4. :$c%)di$g 4o)rs.

'ett4 1L 47 i$-hare c%ipped *o$$ect 7ith .&er$ote:

D%ease +ogi$ to *o$$ect Io)r Bcco)$t 7ith .&er$ote

9a$t to ma/e a h)ge di((ere$ce i$ someo$eJs %i(e? =ere are thi$gs 4o) sho)%d sa4 e&er4 da4 to 4o)r emp%o4eesL co%%eag)esL (ami%4 membersL (rie$dsL a$d e&er4o$e 4o) care abo)t: "=ereJs 7hat :Jm thi$/i$g."

Io)Jre i$ chargeL b)t that does$Jt mea$ 4o)Jre smarterL sa&&ierL or more i$sight()% tha$ e&er4o$e e%se. Eac/ )p 4o)r stateme$ts a$d decisio$s. 'i&e reaso$s. K)sti(4 7ith %ogicL $ot 7ith positio$ or a)thorit4. ?ho)gh ta/i$g the time to e2p%ai$ 4o)r decisio$s ope$s those decisio$s )p to disc)ssio$ or criticismL it a%so ope$s )p 4o)r decisio$s to impro&eme$t. B)thorit4 ca$ ma/e 4o) "rightL" b)t co%%aboratio$ ma/es e&er4o$e right55a$d ma/es e&er4o$e p)%% together. ": 7as 7ro$g." : o$ce came )p 7ith 7hat : tho)ght 7as a$ a7esome p%a$ to impro&e o&era%% prod)cti&it4 b4 mo&i$g a cre7 to a di((ere$t shi(t o$ a$ ope$ prod)ctio$ %i$e. ?he i$co$&e$ie$ce to the cre7 7as co$siderab%eL b)t the pa4o(( seemed 7orth it. ,$ paperL it 7as per(ect. :$ practiceL it 7as$Jt. -oL a (e7 7ee/s %aterL : met 7ith the cre7 a$d saidL ": /$o7 4o) did$Jt thi$/ this 7o)%d 7or/L a$d 4o) 7ere right. : 7as 7ro$g. +etJs mo&e 4o) bac/ to 4o)r origi$a% shi(t." : (e%t terrib%e. : (e%t st)pid. : 7as s)re :Jd %ost a$4 respect the4 had (or me. :t t)r$s o)t : 7as 7ro$g abo)t thatL too. +ater o$e emp%o4ee saidL ": did$Jt rea%%4 /$o7 4o)L b)t the (act 4o) 7ere 7i%%i$g to admit 4o) 7ere 7ro$g to%d me e&er4thi$g : $eeded to /$o7." 9he$ 4o)Jre 7ro$gL sa4 4o)Jre 7ro$g. Io) 7o$Jt %ose respect554o)J%% gai$ it. "?hat 7as a7esome." ;o o$e gets e$o)gh praise. ;o o$e. Dic/ someo$e55pic/ a$4o$e557ho does or did somethi$g 7e%% a$d sa4L "9o7L that 7as great ho7 4o)..." B$d (ee% (ree to go bac/ i$ time. -a4i$g ".ar%ierL : 7as thi$/i$g abo)t ho7 4o) ha$d%ed that emp%o4ee iss)e %ast mo$th..." ca$ ma/e !)st as positi&e a$ impact toda4 as it 7o)%d ha&e the$. F:t co)%d e&e$ ma/e a bigger impactL beca)se it sho7s 4o) sti%% remember 7hat happe$ed %ast mo$thL a$d 4o) sti%% thi$/ abo)t it.G Draise is a gi(t that costs the gi&er $othi$g b)t is price%ess to the recipie$t. -tart praisi$g. ?he peop%e aro)$d 4o) 7i%% %o&e 4o) (or it55a$d 4o)J%% %i/e 4o)rse%( a %itt%e betterL too. "Io)Jre 7e%come." ?hi$/ abo)t a time 4o) ga&e a gi(t a$d the recipie$t seemed )$com(ortab%e or a7/7ard. ?heir reactio$ too/ a7a4 a %itt%e o( the ()$ (or 4o)L right? ?he same thi$g ca$ happe$ 7he$ 4o) are tha$/ed or comp%ime$ted or praised. Co$Jt spoi% the mome$t or the ()$ (or the other perso$. ?he spot%ight ma4 ma/e 4o) (ee% )$eas4 or

i$sec)reL b)t a%% 4o) ha&e to do is ma/e e4e co$tact a$d sa4L "?ha$/ 4o)." ,r ma/e e4e co$tact a$d sa4L "Io)Jre 7e%come. : 7as g%ad to do it." Co$Jt %et tha$/sL co$grat)%atio$sL or praise be a%% abo)t 4o). >a/e it abo)t the other perso$L too. "*a$ 4o) he%p me?" 9he$ 4o) $eed he%pL regard%ess o( the t4pe o( he%p 4o) $eed or the perso$ 4o) $eed it (romL !)st sa4L si$cere%4 a$d h)mb%4L "*a$ 4o) he%p me?" : promise 4o)J%% get he%p. B$d i$ the process 4o)J%% sho7 &)%$erabi%it4L respectL a$d a 7i%%i$g$ess to %iste$557hichL b4 the 7a4L are a%% M)a%ities o( a great %eader. B$d are a%% M)a%ities o( a great (rie$d. ":Jm sorr4." 9e a%% ma/e mista/esL so 7e a%% ha&e thi$gs 7e $eed to apo%ogi0e (or: 7ordsL actio$sL omissio$sL (ai%i$g to step )pL step i$L sho7 s)pport... -a4 4o)Jre sorr4. E)t $e&er (o%%o7 a$ apo%og4 7ith a disc%aimer %i/e "E)t : 7as rea%%4 madL beca)se..." or "E)t : did thi$/ 4o) 7ere..." or a$4 stateme$t that i$ a$4 7a4 p%aces e&e$ the sma%%est amo)$t o( b%ame bac/ o$ the other perso$. -a4 4o)Jre sorr4L sa4 7h4 4o)Jre sorr4L a$d ta/e a%% the b%ame. ;o %ess. ;o more. ?he$ 4o) both get to ma/e the (reshest o( (resh starts. "*a$ 4o) sho7 me?" Bd&ice is temporar41 /$o7%edge is (ore&er. H$o7i$g 7hat to do he%psL b)t /$o7i$g ho7 or 7h4 to do it mea$s e&er4thi$g. 9he$ 4o) as/ to be ta)ght or sho7$L se&era% thi$gs happe$: Io) imp%icit%4 sho7 4o) respect the perso$ gi&i$g the ad&ice1 4o) sho7 4o) tr)st his or her e2perie$ceL s/i%%L a$d i$sight1 a$d 4o) get to better assess the &a%)e o( the ad&ice. Co$Jt !)st as/ (or i$p)t. Bs/ to be ta)ght or trai$ed or sho7$. ?he$ 4o) both 7i$. "+et me gi&e 4o) a ha$d." >a$4 peop%e see as/i$g (or he%p as a sig$ o( 7ea/$ess. -oL ma$4 peop%e hesitate to as/ (or he%p. E)t e&er4o$e $eeds he%p.

Co$Jt !)st sa4L ":s there a$4thi$g : ca$ he%p 4o) 7ith?" >ost peop%e 7i%% gi&e 4o) a &ersio$ o( the re(%e2i&e ";oL :Jm !)st %oo/i$g" rep%4 to sa%es c%er/s a$d sa4L ";oL :Jm a%% right." Ee speci(ic. 8i$d somethi$g 4o) ca$ he%p 7ith. -a4 ":J&e got a (e7 mi$)tes. *a$ : he%p 4o) (i$ish that?" ,((er i$ a 7a4 that (ee%s co%%aborati&eL $ot patro$i0i$g or grat)ito)s. >ode% the beha&ior 4o) 7a$t 4o)r emp%o4ees to disp%a4. ?he$ act)a%%4 ro%% )p 4o)r s%ee&es a$d he%p. ": %o&e 4o)." ;oL $ot at 7or/L b)t e&er47here 4o) mea$ it55a$d e&er4 time 4o) (ee% it. ;othi$g. -ometimes the best thi$g to sa4 is $othi$g. :( 4o)Jre )psetL (r)stratedL or a$gr4L sta4 M)iet. Io) ma4 thi$/ &e$ti$g 7i%% ma/e 4o) (ee% betterL b)t it $e&er does. ?hatJs especia%%4 tr)e 7here 4o)r emp%o4ees are co$cer$ed. @es)%ts come a$d goL b)t (ee%i$gs are (ore&er. *ritici0e a$ emp%o4ee i$ a gro)p setti$g a$d it 7i%% seem %i/e he e&e$t)a%%4 got o&er itL b)t i$sideL he $e&er 7i%%. Ee(ore 4o) spea/L spe$d more time co$sideri$g ho7 emp%o4ees 7i%% thi$/ a$d (ee% tha$ 4o) do e&a%)ati$g 7hether the decisio$ ma/es ob!ecti&e se$se. Io) ca$ easi%4 reco&er (rom a mista/e made beca)se o( (a)%t4 data or i$acc)rate pro!ectio$s. Io)J%% $e&er reco&er (rom the damage 4o) i$(%ict o$ a$ emp%o4eeJs se%(5esteem. Ee M)iet )$ti% 4o) /$o7 e2act%4 7hat to sa455a$d e2act%4 7hat a((ect 4o)r 7ords 7i%% ha&e. @ead more: N 6 ?hi$gs 9i%d%4 -)ccess()% Deop%e Co N B$ #$%i/e%4 @oad to O1 Ei%%io$: 8is/er N 7 9a4s to Ee a -tress58ree 9or/aho%ic

Ke(( =ade$ %ear$ed m)ch o( 7hat he /$o7s abo)t b)si$ess a$d tech$o%og4 as he 7or/ed his 7a4 )p i$ the ma$)(act)ri$g i$d)str4. .&er4thi$g e%se he pic/s )p (rom ghost7riti$g boo/s (or some o( the smartest %eaders he /$o7s i$ b)si$ess. P!e((3hade$

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-=B@. ,;: %ea$drepierre Q ?h)rsda4 at 12:32am 'ood artic%eL ma$4 di((ere$t poi$ts (or di((ere$t sce$ariosL sit)atio$ a$d circ)msta$ces. : ha&e %ear$ed that bee$ ho$est a$d h)mb%e is the best trait. +:H. < @.D+I

-=B@. ,;: !m)schamp Q 9ed$esda4 at 6:00pm

'reat remi$derL Ke((. B%% too o(te$ 7e $eg%ect the simp%e thi$gs 7hich 7i%% be a h)ge he%p to7ard s)ccess a$d happi$ess. : act)a%%4 %isted 4o)r post i$ a J ?ipsJ b%og post o( m4 o7$: http://777.%emo$0estmar/eti$g.com/0est4o)r%i(eb%og.php? s=impro&e54o)r5%i(e57ith5these5 5tips +:H. < @.D+I

-=B@. ,;: >a25>arc 8osso)o Q 9ed$esda4 at 4:03pm : %/e readi$g 4o) Ke(( a$d as )s)a% $ice postR 9hat abo)t p%ease a$d tha$/ 4o)? 1 +:H.- < +:H. < @.D+I

-=B@. ,;: Hathere$ -ab)ero Q ?h)rsda4 at :27pm 4es Ke((L ho7 abo)t these t7o 7ords :5G i tho)ght ii sa7 it o$ the %ist :5G

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-=B@. ,;: A:.9 >,@. *,>>.;?-pecia% @eport

30 #$der 30: Bccepti$g Bpp%icatio$s ;o7 Bre 4o) a s)perstar e$trepre$e)r 4o)$ger tha$ 30? ,r /$o7 someo$e e%se 7ho is? Bpp%4 toda4R BCA.@?:-.>.;?

>ost Aie7ed 6 ?hi$gs @ea%%4 Drod)cti&e Deop%e Co ?o$4 =sieh: J=iri$g >ista/es *ost Sappos.com O100 >i%%io$J ?o$4 =sieh 9o)%d Co ,$e ?hi$g Ci((ere$t%4 F=ireG ?o$4 =sieh: J: 8ire ?hose 9ho Co$Jt 8it ,)r *ompa$4 *)%t)reJ 8reshii 8o)$derJs 5Doi$t +eadership >a$i(esto 12 'reat >oti&atio$a% T)otes (or 2013 6 =abits o( @emar/ab%4 +i/eab%e Deop%e 9 Cai%4 =abits ?hat 9i%% >a/e Io) =appier 9 >ista/es Io)Jre >a/i$g o$ +i$/ed:$ Cecidi$g 9hether Io)r E)si$ess ;eeds a >obi%e Bpp ?hi$gs ?hat @ea%%4 -mart Deop%e Co

'i&e Drospecti&e =ires a ?r4o)t Eecome a >aster ;et7or/er: T)ic/ ?ips

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