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MB 5202- Advanced Statistics

January 2014
PROGRAM PASCA SARJANA
Sekolah Bisnis dan Manajemen
MB 5202:
Advanced Statistics
Santi Novani, PhD
Shimaditya Nuraeni, MSM, M!n"
MAS!R O" SC#!NC! #N MANAG!M!N
SC$OO% O" B&S#N!SS AN' MANAG!M!N
#NS#& !(NO%OG# BAN'&NG
20)*
1. Facilitators' Profile
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MB 5202- Advanced Statistics
January 2014
1 Santi Novani, PhD
Santi $oined the Schoo% o# Business and Mana"ement &SBM' - ()B as a
#u%%-time tutor in 200* and as a #u%% time %ecturer a#ter she received a PhD
#rom )o+yo (nstitute o# )echno%o"y, Ja,an in 201- .er master
en"ineerin" de"ree is #rom Bandun" (nstitute o# )echno%o"y /ith a
0ac+"round (ndustria% en"ineerin" and mana"ement .er e1,erience as a
%ecturer in ,rivate university since 2000, as a research assistant and #u%%
time tutor at decision ma+in" and strate"ic ne"otiation o# research interest
"rou, since 2005
2 Shimaditya Nuraeni, MSM, M!n"
Shima $oined the Schoo% o# Business and Mana"ement &SBM' - ()B as a
#u%%-time tutor a#ter she received a Master o# !n"ineerin" at )o+yo
2niversity o# Science and Master o# Science and Mana"ement at Schoo%
o# Business and Mana"ement, ()B
2. Learning Outcomes
At the end o# this course you /i%% 0e a0%e to3
1' A,,%y 0asic conce,ts and theories o# mu%tivariate statistics to 0usiness
and mana"ement situations
2' Ma+e e##ective research decisions re"ardin" a,,ro,riate mu%tivariate
statistica% techni4ues in the ana%ysis o# data
-' Per#orm the ana%ysis usin" statistica% so#t/are to he%, students e##ective%y
a,,%y, inter,ret, and eva%uate di##erent advanced statistica% techni4ues
4' Summari5e and communicate the in#ormation o0tained
)he course 0e"ins /ith a 0rie# ,resentation o# mu%tivariate techni4ues, their
,%ace amon" other statistica% ana%ysis methods A,,%ied statistics is desi"ned
to he%, students e##ective%y a,,%y, inter,ret, and eva%uate di##erent advanced
statistica% techni4ues
Students /i%% "ain hands on e1,erience throu"h /ee+%y ,resentation and
severa% ,ro$ect assi"nments that /i%% s,an the semester )hese assi"nments
/i%% re4uire students to %earn ho/ to dra/ statistica% and su0stantive
conc%usions #rom the resu%ts o# statistica% ana%yses Students /i%% ,re,are
/ritten summaries o# resu%ts usin" acce,ted disci,%ine-s,eci#ic /ritin"
"uide%ines that are common #ormats #or $ourna%s in 0usiness6mana"ement
disci,%ines
3. Course Content
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MB 5202- Advanced Statistics
January 2014
)he ,ur,ose o# this course is to introduce various to,ics in statistics
&mu%tivariate, time series etc' ana%ysis and to ,rovide some ,ractica%
e1,erience in their a,,%ications and inter,retation )he statistica% so#t/are
&SPSS, 7isre% etc' ,ac+a"e /i%% 0e used throu"hout the course )his course
covers 0asic statistica% data ana%ysis /ith an em,hasis on mu%tivariate data
ana%ysis #or 0usiness, mar+etin" research, consumer 0ehavior, #inance and
re%ated disci,%ines )his course is N8) intended to 0e a mathematica%
deve%o,ment o# statistica% techni4ues rather than intended to 0e a
,ro"rammin" course on usin" statistica% ,ac+a"es (n contrast, the course
em,hasi5es the desi"n o# a mu%tivariate research ,ro$ect, the choice o# a
mu%tivariate method, the testin" o# the #undamenta% assum,tions under%yin"
various mu%tivariate methods, the va%idation o# a mu%tivariate ana%ysis, the
im,ortant issues invo%ved in eva%uatin" the 4ua%ity o# a mu%tivariate data
ana%ysis and inter,retation o# the resu%ts
)o,ics inc%ude3 9actor Ana%ysis, :e"ression Ana%ysis, Discriminant Ana%ysis,
Ana%ysis o# ;ariance, <on$oint Ana%ysis, <%uster Ana%ysis, Mu%tidimensiona%
Sca%in", Structura% !4uation Mode%in" and Non Parametric )est
4. Course structure:
)he course /i%% 0e interactive discussion "rou,s rather than %ecture 0ased
=e antici,ate that students /i%% "ain hands on e1,erience throu"h /ee+%y
,resentation and severa% ,ro$ect assi"nments a#ter ,re,aratory readin" has
0een com,%eted )he course /i%% 0e tau"ht in !n"%ish
Business scho%ars have made use o# a 0road ran"e o# methods and ana%ytica%
strate"ies to address 4uestions o# interest Because each a,,roach to
ans/erin" research 4uestions invo%ves trade o##s, researchers have o#ten
#ound it necessary to em,%oy a com0ination o# ana%ytica% techni4ues to reach
any #irm conc%usions A ma$or "oa% o# this course is to #aci%itate decision
ma+in" /ithin these constraints
=e /i%% discuss a variety o# advanced statistica% techni4ues )hrou"hout the
semester, you /i%% "ain hands on e1,erience throu"h ,ro$ects and %earn ho/
to dra/ statistica% and su0stantive conc%usions #rom resu%ts o# ana%yses >ou
/i%% 0e as+ed to ,re,are /ritten summaries o# resu%ts usin" either Academy o#
Mana"ement sty%e or sty%e "uide%ines #or other $ourna%s in your #ie%d
5. Course Organization and Teacing !etods
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MB 5202- Advanced Statistics
January 2014
)his course is desi"ned #or #ace-to-#ace de%ivery (t is divided into %ecture
sessions and student ,resentations )his course em,hasi5es active %earnin"
>ou are e1,ected to ,artici,ate active%y in 0oth the %ecture and ,resentation
sessions )o ,re,are #or active ,artici,ation, you are e1,ected, /hen as+ed,
to read assi"ned materia%s 0e#ore c%ass? 0rin" materia%s to c%ass? $oin in any
de0ates or discussions? and $oin any /or+ "rou,s that are #ormed in c%ass
". #$aluation of %our &or'
Course re(uirements3
<ourse re4uirements inc%ude3
1 @rou, ,ro$ect assi"nments6,resentation
2 (denti#ication o# artic%es usin" techni4ues discussed in c%ass?
- Midterm e1am?
4 9ina% ,a,er &,resentationA su0mit'
>our course "rade /i%% 0e determined 0y "rades on the #o%%o/in"
assi"nments3
15B @rou, ,ro$ect assi"nments6artic%e criti4ue ,resentation
10B Cui5
15B Partici,ation D attendance
-0B Midterm e1am
-0B 9ina% Pa,erA,resentation
9urther in#ormation on each o# these assi"nments /i%% 0e discussed in c%ass
as the term ,ro"resses
G+o,- -+oject assi.nment/in0class -+esentation on one statistic to-ic
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!ach student /i%% 0e assi"ned a techni4ue to %earn in detai% throu"h student
,resentation on a statistica% techni4ue throu"h $ourna% artic%e criti4ue6 data
/as "et #rom secondary or ,rimary, 0y usin" Statistica% so#t/are , /ith one or
t/o other students )he sma%%-"rou, ,resentation /i%% /orth 10 B o# your
"rade )he chosen $ourna% artic%e sha%% 0e a ,u0%ished artic%e in a res,ected
scho%ar%y $ourna% (t must inc%ude an ana%ysis em,%oyin" one o# the statistica%
techni4ues covered in this course =e recommend you to use our %ist o#
,a,er in this sy%%a0us, i# you use your o/n choice o# ,a,er, you must in#orm
the %ecturer at %east a /ee+ 0e#ore the ,resentation
1,i22es
)here are at %east 2 4ui55es "iven over the semester )he 4ui55es are
desi"ned to enhance and re/ard the mastery o# the materia% #rom the
te1t0oo+ and c%ass sessions )he %o/est 4ui5 score is dro,,ed Cui55es
usua%%y em,hasi5e recent %ectures 0ut 4ui55es can contain ,ast materia% as
/e%% )here are no ma+e-u, 4ui55es
"inal Pa-e+
A research ,a,er /i%% inc%ude the deve%o,ment and testin" o# hy,otheses
usin" advanced &mu%tivariate etc' statistics, usin" a c%ass data set and the
Statistics so#t/are ,ro"ram S,eci#ic detai%s on this assi"nment /i%% 0e
distri0uted in c%ass Students shou%d ,%an on handin" in 0oth out,ut and a
com,%ete, /ritten ana%ysis )he #ina% ,a,er shou%d e1amine research
4uestions or hy,otheses to your disci,%ine #rom a set o# data >ou must use
one or more o# the statistics &mu%tivariate etc' techni4ues that /e have
covered in c%ass to conduct your ana%ysis :esu%ts must 0e /ritten in sty%e
"uide%ines in your disci,%ine MSM6 Mana"ement students /i%% 0e re4uired to
su0mit their #ina% ,a,er to the internationa% $ourna% or internationa% con#erence
in their academic disci,%ine
(n order to ensure you are on trac+ /ith the ,a,er at the end o# the semester,
you /i%% 0e re4uired to hand in an out%ine o# /hat you ,%an to do 0e#ore mid
test e1am )he out%ine shou%d address the #o%%o/in"3
1 =hat data set /i%% you useE .o/ did you o0tain access to this dataE
&P%ease ensure a%% a,,rova%s to use data have 0een o0tained ,rior to
handin" in your out%ine' =hat is your sam,%e si5eE =hat varia0%es are
inc%uded in this data setE
2 =hat are the hy,otheses or research 4uestions you ,%an to ans/erE
&.ave at %east - hy,otheses or 4uestions'
- =hat statistica% techni4ues /i%% you use to test each hy,othesis6ans/er
each 4uestionE &>ou /i%% need to ensure you meet assum,tions
associated /ith each techni4ue'
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MB 5202- Advanced Statistics
January 2014
(# you do not a%ready have datasets to use #rom your o/n research ,ro$ects,
you can co%%a0orate /ith your %ecturer or other researcher /ho has severa%
datasets /hich cou%d 0e used #or this ,ro$ect =e /ou%d e1,ect that you
/ou%d continue to do research on the ,a,er #or ,u0%ication i# there are
interestin" #indin"s
). Course Policies
(n this course3
1 ()B and SBM ,o%icies on Academic <onduct /i%% 0e en#orced at a%% times
2 Su0missions o# assi"nments may 0e done throu"h the %ecturersF room 8:
via emai%, as in#ormed 0y the %ecturers Be sure to "ive com,%ete and
correct citations #or any /or+ 4uoted
- Attendance As "raduate students, ( e1,ect that you a%% /i%% attend c%ass
and 0e en"a"ed in %earnin" .o/ever, i# you miss c%ass, you are
res,onsi0%e #or c%ass materia% and announcements made in c%ass inc%udin"
chan"es to the sy%%a0us
4 <%ass Disru,tions P%ease come to c%ass on time, turn o## your ce%% ,hones
and ,a"ers 0e#ore c%ass, and re#rain #rom other activities that disru,t
c%ass
5 Due Dates Pro$ects, artic%e e1am,%es and the #ina% ,a,er must 0e handed
in 0y the 0e"innin" o# c%ass on the day they are due Anythin" that is
handed in %ate /i%% receive a reduction o# the ,ossi0%e ,oints i# handed in
/ithin a day
G <o%%a0orative =or+ >ou are encoura"ed to /or+ to"ether to conduct data
ana%ysis #or ,ro$ects and ,re,are #or e1ams .o/ever, each student must
inde,endent%y /rite u, the resu%ts o# the data ana%ysis #or ,ro$ects and
hand it in /ith ,rintouts #rom ana%yses Students shou%d com,%ete e1ams
and the #ina% ,a,er /ithout assistance #rom other students
H Ma+e 2,s )he Mid-term e1am and the 9ina% e1am are mandatory (# you
miss one o# these e1ams, your "rade /i%% 0e deducted Ma+e-u, e1ams
/i%% not 0e a%%o/ed e1ce,t under conditions o# documented severe i%%ness
or emer"ency
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MB 5202- Advanced Statistics
January 2014
Course !aterials
*oo's
)3 J3"3 $ai+4 R3!3 Ande+son4 R3%3 atham and 5illiam Black 620057
!ulti$ariate +ata ,nal-sis3 8th !dition3 P+entice0$all: N3J3 6#SBN:
0)9:;*:5:573
his is +e<,i+ed +eadin.3 #t =ill >e im-ossi>le to ?ollo= the co,+se
=itho,t this te@t3
2 Ac5e%, Amir D &1***' Complete Business Statistics Boston3 (r/in Mc@ra/-
.i%% &(SBN3 00H2I*-02I'
- <am,0e%%, S &1***' Statistics You Cant Trust: A Friendly Guide to Clear
Thinking About Statistics in Eeryday !i"e Par+er, <83 )hin+ )/ice
Pu0%ishin"
4 !%dred"e, D 7 &2002' A #icroso"t$ E%cel Companion "or Business
Statistics &2nd ed' <incinnati, 8.3 South-=estern <o%%e"e Pu0%ishin"
5 Moore, D S &2001' Statistics: Concepts and Controersies &5th ed' Ne/
>or+3 = . 9reeman and <om,any
G Ji+mund, = @ &200-' Business &esearch #ethods &Hth ed' <incinnati,
8.3 South-=estern <o%%e"e Pu0%ishin"
.ecommended list of /a/ers
)3 Co,+se Ove+vie=
8vervie/ o# Mu%tivariate Statistics
.air et a%, <ha,ters 1
Bi" )hin"s .ave Sma%% Be"innin"s3 An Assortment o# KMinorK Methodo%o"ica%
Misunderstandin"s By3 <ortina, Jose M 'ournal o" #anagement, 2002, ;o%
2I (ssue -, ,--*, 24,
)he :o%e o# Sam,%in" in Strate"ic Mana"ement :esearch on Per#ormance3 A
)/o-Study Ana%ysis By3 Short, Jeremy <? Letchen, Jr, David J? Pa%mer,
)imothy B 'ournal o" #anagement, 2002, ;o% 2I (ssue -, ,-G-, 2-,
:esearch Methodo%o"y in Mana"ement3 <urrent Practices, )rends, and
(m,%ications #or 9uture :esearch By3 Scandura, )erri A? =i%%iams, !th%yn A
Academy o" #anagement 'ournal, Dec2000, ;o% 4- (ssue G, ,124I-12G4
!ntre,reneurshi, :esearch in AMJ3 =hat .as Been Pu0%ished, and =hat
Mi"ht the 9uture .o%dE By3 (re%and, : Duane? :eut5e%, <hristo,her :?
=e00, Justin = Academy o" #anagement 'ournal, Au"2005, ;o% 4I (ssue
4, ,55G-5G4
23 !@amine 'ata
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.air et a%, <ha,ters 23Data <%eanin" and Mu%tivariate )echni4ues
:oth, P7, D S/it5er, 9S 1**5 A monte car%o ana%ysis o# missin" data
techni4ues in a .:M settin" 'ournal o" #anagement, 213 100--102-
:oth, P 7, S/it5er, 9 S, (((, D S/it5er, D 1*** Missin" data in mu%ti,%e
item sca%es3 A Monte <ar%o ana%ysis o# missin" data techni4ues
(rgani)ational &esearch #ethods, 23 211-2-2
Assumsion3 Norma%ity, .eteroscedasticity, 7inearity
8ut%ier, Missin" Data
7eve% o# Measurement3 Nomina%, 8rdina%, (nterva%, :atio
93 'e-endence echni<,e: M,lti-le +e.+ession4 inte+-+etation4
ass,m-tions4 dia.nostics4 and model testin.
.air, et a%, <ha,ter 4
St John, < . D :oth, P 7 1*** )he im,act o# cross-va%idation
ad$ustments on estimates o# e##ect si5e in 0usiness ,o%icy and strate"y
research (rgani)ational &esearch #ethods, 23 15H-1H4
Mu%tinationa% <om,anies and the Natura% !nvironment3 Determinants o#
@%o0a% !nvironmenta% Po%icy Standardi5ation By3 <hristmann, Petra
Academy o" #anagement 'ournal, 8ct2004, ;o% 4H (ssue 5, ,H4H-HG0
)echnica% and strate"ic human resources mana"ement e##ectiveness as
determinants o# #irm ,er#ormance By3 .use%id, Mar+ A? Jac+son, Susan !?
Schu%er, :anda%% S Academy o" #anagement 'ournal, 9e0*H, ;o% 40 (ssue
1, ,1H1, 1I,
An A--lication o? M,lti-le Re.+ession AnalAsis to the G+eek Bee+
Ma+ket A,tho+6s7: (3 !3 (io,la?as So,+ce: he Jo,+nal o? the
O-e+ational Resea+ch SocietA4 Bol3 984 No3 : 6A,.34 );:574 --3 8:;0 8;8
*3 'e-endence echni<,e: 'isc+iminant AnalAsis
.air, et a%, <ha,ter 5
(s Dunnin"Ks !c%ectic 9rame/or+ Descri,tive or NormativeE By3 Brouthers,
7ance !%iot? Brouthers, Leith D? =erner, Steve 'ournal o" *nternational
Business Studies+ 1*** 4th Cuarter, ;o% -0 (ssue 4, ,I-1- I44
Austra%ian and Ja,anese ;a%ue Stereoty,es3 A )/o <ountry Study By3
Soutar, @eo##rey N? @rain"er, :ichard? .ed"es, Pame%a 'ournal o"
*nternational Business Studies, 1*** 1st Cuarter, ;o% -0 (ssue 1, ,20-, 14,
$o,sin. Ma+ket Se.mentation and $o,sin. Ca+ee+s: A 'isc+iminant
AnalAsis o? B+is>aneCSimon $,ston3
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January 2014
53 'e-endence echni<,e: Re.+ession: 1,alitative4 +,ncated4 and
Cate.o+ical 'e-endent Ba+ia>les: %o.istic4 M,ltinomial %o.istic4 D
o>it
.air, et a% <ha,ter 5
Lno/%ed"e Sharin" in 8r"ani5ations3 Mu%ti,%e Net/or+s, Mu%ti,%e Phases
By3 .ansen, Morten )? Mors, Marie 7ouise? 7MvNs, B$Mrn Academy o"
#anagement 'ournal, 8ct2005, ;o% 4I (ssue 5, ,HHG-H*-
<om,etition =ithin and Bet/een Net/or+s3 )he <ontin"ent !##ect o#
<om,etitive !m0eddedness on A%%iance 9ormation By3 @imeno, Javier
Academy o" #anagement 'ournal, Dec2004, ;o% 4H (ssue G, ,I20-I42
)he !##ects o# Discontinuous <han"e on 7atent !rrors in 8r"ani5ations3 )he
Moderatin" :o%e o# :is+ By3 :amanu$am, :an"ara$ Academy o"
#anagement 'ournal, 8ct200-, ;o% 4G (ssue 5, ,G0I-G1H, 10,
83 'e-endence echni<,e: %inea+ Modelin. o? M,lti-le O,tcome
Ba+ia>les: MANOBA D MANCOBA
.air, et a%, <ha,ter G
!1aminin" the .uman :esource Architecture3 )he :e%ationshi,s Amon"
.uman <a,ita%, !m,%oyment, and .uman :esource <on#i"urations By3
7e,a+, David P? Sne%%, Scott A 'ournal o" #anagement, 2002, ;o% 2I (ssue
4, ,51H-54-, 2H,
Do/nsi5in" in Privati5ed 9irms (n :ussia, 2+raine, and Be%arus By3
9i%atotchev, ("or? Buc+, )revor? Jhu+ov, ;%adimir Academy o" #anagement
'ournal, Jun2000, ;o% 4- (ssue -, ,2IG--05
E3 'e-endence echni<,e: Conjoint AnalAsis
.air, et a%, <ha,ter H
<redit card deve%o,ment strate"ies #or the youth mar+et3 )he use o# con$oint
ana%ysis, (nternationa% Journa% o# Ban+ Mar+etin", (SSN3 02G5-2-2-
Pre#erentia% se"mentation o# restaurant attri0utes throu"h con$oint ana%ysis ,
(nternationa% Journa% o# <ontem,orary .os,ita%ity Mana"ement, (SSN3 0*5*-
G11*
he 1,anti?ication o? 'ecision S,--o+t Bene?its =ithin the Conte@t o?
Bal,e AnalAsis A,tho+6s7: A+th,+ MoneA4 'avid +om-4 +evo+ 5e.ne+
So,+ce: M#S 1,a+te+lA4 Bol3 )24 No3 2 6J,n34 );::74 --3 2290298 P,>lished
>A: Mana.ement #n?o+mation SAstems Resea+ch Cente+4 &nive+sitA o?
Minnesota
Pa"e * o# 15
MB 5202- Advanced Statistics
January 2014
:3 'e-endence echni<,e: St+,ct,+al !<,ations Modelin.4 Con?i+mato+A
"acto+ AnalAsis4 !<,ivalence o? Meas,+es4 and St+,ct,+al Modelin.
.air, et a%, <ha,ters 10, 11, D 12
)he !##ects o# <entri#u"a% and <entri,eta% 9orces on Product Deve%o,ment
S,eed And Cua%ity3 .o/ Does Pro0%em So%vin" MatterE By3 Atuahene-@ima,
L/a+u Academy o" #anagement 'ournal, Jun200-, ;o% 4G (ssue -, ,-5*,
15,
Sa#e"uardin" (nvestments in Asymmetric (nteror"ani5ationa% :e%ationshi,s3
)heory And !vidence By3 Su0ramani, Mani :? ;en+atraman, N Academy
o" #anagement 'ournal, 9e0200-, ;o% 4G (ssue 1, ,4G-G2, 1H,
.arris, M M D Schau0roc+, J 1**0 <on#irmatory mode%in" in or"ani5ation
0ehavior6human resource mana"ement3 (ssues and a,,%ications 'ournal o"
#anagement, 1G3 --H--G0
:iordan, <M, D ;anden0ur", :J 1**4 A centra% 4uestion in cross cu%tura%
research3 Do em,%oyees o# di##erent cu%tures inter,ret /or+ re%ated measures
in an e4uiva%ent mannerE 'ournal o" #anagement, 203 G4--GH1
=i%%iams, 7J, !d/ards, J:, D ;anden0ur", :J 200- :ecent advances in
causa% mode%in" methods #or or"ani5ationa% and mana"ement research
'ournal o" #anagement, 2*3 *0--*-G
Ba"o55i, P P D >i, > 1*II 8n the eva%uation o# structura% e4uation mode%s
Academy o" #arketing Science, 1G3 H4-*4
<ortina, J M, <hen, @, D Dun%a,, = P 2001 )estin" interaction e##ects in
7(S:!73 !1amination and i%%ustration o# avai%a0%e ,rocedures (rgani)ational
&esearch #ethods, 43 -24--G0
.a%%, : J, Sne%%, A 9, D 9oust, M S 1*** (tem ,arce%in" strate"ies in
S!M3 (nvesti"atin" the su0t%e e##ects o# unmode%ed secondary constructs
(rgani)ational &esearch #ethods, 23 2---25G
A,,%ications o# structura% e4uation mode%in" in mar+etin" and consumer
research3 A revie/, .ans Baum"artner , <hristian .om0ur"
O--o+t,nities ?o+ #m-+ovin. Cons,me+ Resea+ch th+o,.h %atent
Ba+ia>le St+,ct,+al !<,ation Modelin. A,tho+6s7: Scott B3 Mac(en2ie
So,+ce: he Jo,+nal o? Cons,me+ Resea+ch4 Bol3 2:4 No3 ) 6J,n34 200)74
--3 )5;0)88
;3 #nte+de-endence echni<,e: "acto+ AnalAsis
.air et a%, <ha,ter -
Pa"e 10 o# 15
MB 5202- Advanced Statistics
January 2014
<on/ay J M, D .u##cutt A( 200- A revie/ and eva%uation o# e1,%oratory
#actor ana%ysis ,ractices in or"ani5ationa% research (rgani)ational &esearch
#ethods, G3 14H-1GI
.ur%ey, A !, Scandura, ) A, Schriesheim, < A, Brannic+, M ), Seers, A,
;anden0er", : J, D =i%%iams, 7 J 1**H !1,%oratory and con#irmatory
#actor ana%ysis3 @uide%ines, issues, and a%terations 'ournal o"
(rgani)ational Behaior, 1I3 GGH-GI-
A Cons,me+ Bal,es O+ientation ?o+ Mate+ialism and #ts Meas,+ement:
Scale 'evelo-ment and Balidation A,tho+6s7: Ma+sha %3 Richins and
Scott 'a=son So,+ce: he Jo,+nal o? Cons,me+ Resea+ch4 Bol3 );4 No3
9 6'ec34 );;274 --3 90909)8
)03 #nte+de-endence echni<,e: Cl,ste+ AnalAsis
.air, et a%, <ha,ter I
)he a,,%ication o# c%uster ana%ysis in strate"ic mana"ement research3 an
ana%ysis nad criti4ue, David J Letchen, Strate"ic mana"ement Journa% ;o%
1H, 441-45I
(nternationa% .uman :esource Strate"y and (ts Determinants3 )he <ase o#
Su0sidiaries in )ai/an By3 .annon, John M? (n"-<hun" .uan"? Bih-Shia/
Ja/ 'ournal o" *nternational Business Studies, 1**5, ;o% 2G (ssue -, ,5-1-
554
<%uster Ana%ysis in Mar+etin" :esearch3 :evie/ and Su""estions #or
A,,%ication, @irish Pun$ and David = Ste/art, Journa% o# Mar+etin"
:esearch, ;o% 20, No 2 &May, 1*I-', ,, 1-4-14I
Cl,ste+ AnalAsis in est Ma+ket Selection A,tho+6s7: Pa,l !3 G+een4
Ronald !3 "+ank4 Pat+ick J3 Ro>inson So,+ce: Mana.ement Science4
Bol3 )94 No3 :4 Se+ies B4 Mana.e+ial 6A-+34 );8E74 --3 B9:E0B*003
))3 #nte+de-endence echni<,e: M,ltidimensional Scalin.
A )y,o%o"y o# Deviant =or+,%ace Behaviors3 A Mu%tidimensiona% Sca%in"
Study Author&s'3 Sandra 7 :o0inson and :e0ecca J Bennett Source3 )he
Academy o# Mana"ement Journa%, ;o% -I, No 2 &A,r, 1**5', ,, 555-5H2
)23 Non Pa+amet+ic ests
!1,orts, internationa% investment, and ,%ant ,er#ormance3 evidence #rom a
non-,arametric test, Soura#e% @irma, .o%"er @oOr", !ric Stro0%d
Non-Parametric )ests o# <onsumer Behaviour , .a% : ;arian, )he :evie/ o#
!conomic Studies, ;o% 50, No 1 &Jan, 1*I-', ,, **-110
Pa"e 11 o# 15
MB 5202- Advanced Statistics
January 2014
A,,%ication o# Non-,arametric Ana%ysis )echni4ue amon"st Post"raduate
!ducation :esearch3 A Survey o# South A#rican 2niversities ? Anass BA>A@A
and 7ii%e 7erato 7!L!NA
A S,+veA Re-o+t on Non0Pa+amet+ic $A-othesis estin. #ncl,din.
(+,skal05allis ANOBA and (olmo.o+ovFSmi+nov Goodness0"it0est4
Bish=a Nath Ma,+Aa #nte+national Jo,+nal o? #n?o+mation echnolo.A D
O-e+ations Mana.ement Bol3 )4 No3 24 MaA 20)94 PP: 2;0*04 #SSN: 292:
0:59)3
Course Plan
)his course is a dynamic ,rocess, su0$ect to chan"e >ou are res,onsi0%e #or
maintainin" a/areness o# chan"es in c%ass schedu%in" i# you have missed c%ass
Wk Day Activity Topic Materials Capaian Belajar Fac
1 Wed, 22
January
2014
Lecturing &
discussion
Introduction. Course
Syllabus and Course
policy
Eplain !"at
#ulti$ariate analysis
is and !"en its
application is
appropriate.
%eter#ine !"ic"
#ulti$ariate
tec"ni&ue is
appropriate 'or a
speci'ic researc"
proble#.
S(
Lecturing &
discussion
)$er$ie! o'
*ulti$ariate Statistical
+ec"ni&ues
,air et al.
-C"apter 1.
%iscussion 'ro#
Student -/roup.
Student discuss
what technique they
decide (project
S(
2 Wed, 20
January
2014
Lecturing &
discussion
Ea#ine %ata ,air et al.
-C"apter 2.
+est t"e data 'or t"e
assu#ptions
underlying #ost
#ulti$ariate
tec"ni&ues.
%eter#ine t"e best
#et"od o' data
trans'or#ation gi$en
a speci'ic proble#.
S(
1ractice by using
S1SS
2 Wed, 3
4ebruary
2014
Lecturing &
discussion
%ependence
+ec"ni&ue5 *ultiple
6egression
,air et al.
-C"apter 4.
%eter#ine !"en
regression analysis is
t"e appropriate
statistical tool in
analy7ing a proble#.
Interpret t"e results o'
regression.
S(
Student
presentation &
%iscussion
1aper on *ultiple
6egression
An
Application o!
Multiple
"e#ression
Analysis to
the $reek
Beer Market
Author(s% &'
(' &ioula!as
Source
1ractice by using S(
Pa"e 12 o# 15
MB 5202- Advanced Statistics
January 2014
S1SS on *ultiple
6egression
4 Wed, 12
4ebruary
2014
Lecturing &
discussion
%ependence
+ec"ni&ue5
%iscri#inant 8nalysis
,air et al.
-C"apter 3.
Identi'y t"e #a9or
issues relating to
types o' $ariables
used and sa#ple
si7e re&uired in t"e
application o'
discri#inant
analysis.
Interpret t"e results
o' discri#inant
analysis.
S(
Student
presentation &
%iscussion
1aper on
%iscri#inant 8nalysis
)ousin#
Market
Se#*entation
and )ousin#
Careers% A
Discri*inant
Analysis o!
Bris+ane,
S1SS 1ractice %iscri#inant 8nalysis S(
- Wed. /0
Fe+ruary
12/3
$uess 4ecture Statistical 4earnin# MS
: Wed, 23
4ebruary
2014
S1SS practice %ependence
+ec"ni&ue5 Logistic
6egression
,air et al.
-C"apter 3.
;nderstand t"e
strengt"s and
!ea<nesses o'
logistic regression
co#pared to
discri#inant analysis
and #ultiple
regressions.
Interpret t"e results
o' a logistic
regression analysis,
Interpret interaction
results !"en #ore
t"an one
independent
$ariable is used in
*8()=8.
S%
S1SS practice %ependence
+ec"ni&ue5 *8()=8
,air et al.
-C"apter :.
S%
>ui7 -re$ie! on #ulti$ariate tec"ni&ues -#ultiple regression, discri#inant, *8()=8, logistic
regression. and %iscussion on Students? pro9ect
@ Wed, 3
*arc"
2014
Lecturing &
discussion
%ependence
+ec"ni&ue5 Con9oint
8nalysis
,air et al.
-C"apter @.
Ano! t"e guidelines
'or selecting t"e
$ariables to be
ea#ined by
con9oint analysis.
Eplain t"e
#anagerial uses o'
con9oint analysis.
S(
Student
presentation &
%iscussion
1aper on Con9oint
8nalysis
The
5uanti!ication
o! Decision
Support
Bene!its
within the
Conte6t o!
7alue Analysis
S1SS 1ractice Con9oint 8nalysis S%
8 Wed. /1
March
12/3
Mid9ter* (6a*
0 Wed, 10
*arc"
Lecturing &
discussion
%ependence
+ec"ni&ue5 SE*
,air et al.
-C"apter B .
;nderstand t"e S(
Pa"e 1- o# 15
MB 5202- Advanced Statistics
January 2014
2014 distinguis"ing
c"aracteristics o'
SE*.
%istinguis" bet!een
$ariables and
constructs.
;nderstand SE*
and "o! it can be
t"oug"t o' as a
co#bination o'
'a#iliar #ulti$ariate
tec"ni&ues.
Student
presentation &
%iscussion
Structural E&uation
*odelling -SE*.
pportunities
!or :*provin#
Consu*er
"esearch
throu#h
4atent
7aria+le
Structural
(quation
Modelin#
Lisrel 1ractice SE* S%
/2 Wed. 1;
March
12/3
$uess 4ecture
11 Wed, 2
8pril 2014
Lecturing &
discussion
Interdependence
+ec"ni&ue5 4actor
8nalysis
,air et al.
-C"apter 2.
%i''erentiate 'actor
analysis tec"ni&ues
'ro# ot"er
#ulti$ariate
tec"ni&ues.
%istinguis" bet!een
eploratory and
con'ir#atory uses o'
'actor analytic
tec"ni&ues.
S(
Student
presentation &
%iscussion
1aper on 4actor
8nalysis
A Consu*er
7alues
<rientation
!or
Materialis*
and :ts
Measure*ent
% Scale
Develop*ent
and
7alidation
1ractice by using
S1SS on 4actor
8nalysis
S%
12 Wed, 0
8pril 2014
-Libur.
1engganti
11 8pril
2014
Lecturing &
discussion
Interdependence
+ec"ni&ue5 Cluster
8nalysis
,air et al.
-C"apter B .
%e'ine cluster
analysis, its roles
and its li#itations.
Identi'y t"e researc"
&uestions addressed
by cluster analysis.
;nderstand t"e
di''erences bet!een
"ierarc"ical and
non"ierarc"ical
clustering
tec"ni&ues.
S(
Student
presentation &
%iscussion
1aper on Cluster
8nalysis
Cluster
Analysis in
Test Market
Selection
1ractice by using
S1SS on Cluster
8nalysis
Cluster 8nalysis S%
12 Wed, 1:
8pril 2014
Lecturing and
discussion
Interdependence
+ec"ni&ue5
*ultidi#ensional
Scaling
,air et al.
-C"apter 0.
%e'ine
#ultidi#ensional
scaling and describe
"o! it is per'or#ed.
;nderstand t"e
di''erences bet!een
si#ilarity data and
pre'erence data.
;nderstand "o! to
create a perceptual
#ap.
S(
Student
presentation &
%iscussion
1aper on
*ultidi#ensional
Scaling
A Typolo#y
o! Deviant
Workplace
Behaviors% A
Multidi*ensi
onal Scalin#
Study
Pa"e 14 o# 15
MB 5202- Advanced Statistics
January 2014
S1SS practice *ultidi#ensional
Scaling
S%
14 Wed, 22
8pril 2014
Lecturing and
%iscussion
>ui7 -re$ie! on
interdependence
tec"ni&ue.
(onCpara#etric +ests %i''erentiate t"e use
o' para#etric and
non para#etric test
S(
Student
presentation &
%iscussion
(onCpara#etric +ests A Survey
"eport on
=on9
>ara*etric
)ypothesis
Testin#
:ncludin#
&ruskal9
Wallis
A=<7A and
&ol*o#orov?
S*irnov
$oodness9
Fit9Test
S1SS practice (onCpara#etric +ests S%
13 Wed, 20
8pril 2014
1resentation on
Student 1ro9ect 'or
4inal paper
S(
/; Wed. @
May 12/3
Final >aper
(su+*it and e6t
presentation i!
necessary
Final paper due date
Pa"e 15 o# 15