Nguyen Vu Trung AE 3A E2

AE 3A E2 course book. Page 130

C.
1. True
2. True
3. False
4. False
5. False
D.
1. ul!"na!"onals lea# !$e %as!&%oo# "n#us!ry 'orl#'"#e.
1
s!
(en!ence) Des*"!e !$e dominance of multinationals internationally+ ...
2. T'o reasons '$y ,ong -ao ."ang %a"le# 'ere a lack o% /ual"!y an# %un#s.
0
!$
!o 11
!$
sen!ences) ,o'e1er+ !$e ra*"# e2*ans"on+ a funding shortage an# a lack of
managerial capability cause# *roble3s %or ,ong -ao ."ang.
3. 4ong ,ua C$"cken began success%ully+ bu! !$en %a"le#.
15
!$
!o 20
!$
sen!ences ) 6! !ook only !'o years %or !$e c$a"n !o ac$"e1e a recor# 1.5 3"ll"on
yuan "n 3on!$ly sales *er s!ore. ("2 years la!er+ $o'e1er+ 4ong ,ua C$"cken close# "!s las!
s!ore.
4. 7oll"bee boug$! "n!o a soy 3"lk co3*any.
35
!$
an# 30
!$
sen!ences ) 8n February 9+ 2004+ 7oll"bee+ !$e b"gges! %as!&%oo# c$a"n "n !$e
P$"ll"**"nes+ ac/u"re# an 55: s!ake "n ;ong ,e (oy "lk+ '$"c$ le# !o "!s en!ry "n!o !$e
C$"nese 3arke!.
5. C$o'k"ng "s success%ul because o% s!an#ar#"se# *roce#ures.
45
!$
sen!ence ) <"!$ 3ore !$an 200 s!ores na!"on'"#e+ C$o'k"ng "s =us! as success%ul as !$e
coun!ry>s %as!&%oo# lea#er cDonal#>s. C$o'k"ng $as a#o*!e# se1eral s!an#ar#"sa!"on
3easures an# $as es!abl"s$e# a s!r"c! su*er1"s"on sys!e3 !o ensure !$e "3*le3en!a!"on o%
"!s rules an# *ol"c"es.
E.
1. Why did Qiao Ying become famous?
?"ao ;"ng +'$o %oun#e# ,ong -ao ."ang "n 1005+ beca3e %a3ous by co3"ng u* '"!$ a
slogan #es"gne# !o c$allenge cDonal#>s $"g$ *ro%"le.
2. Name two reasons why Rong ua !hicken failed
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Nguyen Vu Trung AE 3A E2
@as"cally+ 4ong ,ua C$"cken %a"lure "s cause# by unsuccess%ul se!!"ng s!r"c! rules on ra'
3a!er"als an# %oo#&*rocess"ng 3e!$o#s. 4ong ,ua los! !$e"r cus!o3er because o% une1en
le1els o% /ual"!y '"!$"n !$e "n#"1"#ual s!ores.
". Why did #a Niang #umping and $i %iang Wanton succeed?
Da N"ang Du3*"ng an# 7" A"ang <an!on are co33"!!e# !o s!an#ar#"s"ng !$e"r *ro#uc!s an#
!$e"r 3anage3en!. T$"s co33"!3en! "s !$e reason '$y !$ey are success%ul "n C$"nese %as!&
%oo# "n#us!ry.
&. '(en though there ha(e been failures) what has happened to the !hinese fast*food
industry?
Des*"!e !$e %a"lures o% C$"nese %as!&%oo# co3*an"es+ !$e "n1es!3en!s %or %as!&%oo# "n#us!ry "n
C$"na are s!"ll #ouble&#"g"! gro'!$ eac$ year %ro3 bo!$ $o3e an# abroa#.
+. ,part from standardisation) what has !howking done to make it successful?
C$o'k"ng $as no! only se! u* s!an#ar#"sa!"on sys!e3 %or !$e"r %oo# bu! also es!abl"s$e# a
s!r"c! su*er1"s"on sys!e3 !o ensure !$a! !$e "3*le3en!a!"on o% !$"s sys!e3. @y a**ly"ng !$ese
3e!$o#s+ C$o'k"ng $as e2*lore# 3arke!s ou!s"#e !$e P$"l"**"nes an# reac$ !o o!$er
coun!r"es suc$ as !$e Bn"!e# (!a!es+ !$e "##le Eas! an# 6n#ones"a.
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