Fired Cartridges’ Marketing Report

2007
Fire Cartiage

Mr.Qulb-e-Abbas
Mr.Shahid Munir
Fired Cartridges’ Marketing Report

POST MISSION REPORT

MARKKETING CAMPAIGN–SAMPLING OF BOOKS

Introduction

“FIRED CARTRIDGES.” That’s a young and upcoming marketing company is

making an endeavor to specialize in our own discipline, through, the
provision of services and assistance to manufacturers, producers and
stockists etc., and help them market their products/produce, through
local, national, international and global markets, depending on the clients
needs, wants and other specialized requirements. We, preferably do this
in connivance with the clients, and get the things moving. It is done
through an agreed upon formula that is acceptable mutually to both the
parties, i.e. our honourable clients and us, the service providers.

Project Scope

Promo Book Project a ten day affair was conducted for marketing
purposes through delivery of sample books in various institutions in six
districts of the Punjab after interacting with the concerned
Principals/Professors and/or Head Teachers etc. This exercise was
conducted from August 21, to August 30, 2008, for Messrs. Chaudhry
Ghulam Rasool & Sons. It is a reputable company in operation since 1932
and their specialized classification is, “Educational publications.”

Project Overview

We liaised with the owner of the firm, Chaudhry Ghulam Yazdani Sahib and were
candidly briefed by him and his staff about the project at hand. Equipped with data
we converted that data into information for the easy and proficient use in a manner
to facilitate our plan of action to carry out the marketing of books for Messrs.
Chaudhry Ghulam Rasool & Sons. We resorted to the sampling technique after
interaction with the educators and providing them with complimentary sample
books asking them to review those books and recommend them over to their
students and prescribing them in their classes/Institutions. We traversed in our own
transport and covered six Districts of the Province of the Punjab in 10-days.We
logged 1321 kilometers and provided ----books in ----institutions. The following brief
may be of interest for you, please:

Number of Books Carried:

Number of Books Distributed:

Number of Books Collected at Other Venues:

Fired Cartridges’ Marketing Report

Grand Total of books:

Balance of Books returned at Source:

Number of institutions Visited:

Number of Districts Visited

Operational Strategy

Strategy adopted was that the data available along with other material
requirements were studied in detail and converted it into information. The amounts
of material in the shape of books to be carried and probable spots where books may
have to be supplied on call by the publishers/printers were thoroughly discussed
and decided. Still room for impromptu demands was kept in mind to cater for that
type of an eventuality. Route planning was worked out and sampling techniques
and modus operandi was decided before moving out physically.

Areas as per the route adopted are given below, in the same chronological order.
Moreover the institutions visited along with the personnel contacted were as
follows:

DISTRICT OKARA -SCHOOLS

OKARA CITY

OKARA CANTONMENT

DIPALPUR

HUJRA SHAH MUQEEM

DISTRICT SAHIWAL

SAHIWAL CITY

DISTRICT MULTAN

MULTAN CITY

DISTRICT KHANEWAL

KHANEWAL CITY
Fired Cartridges’ Marketing Report

DISTRICT JHANG

JHANG CITY

JHANG SADDAR

DISTRICT TOBA TEK SINGH

TOBA TEK SINGH CITY

Recommendations

• Details of Material for Supply.

• Scale of Material to be supplied.
• Composite Assorted Books.
• Data Collection:
• EMIS,Ibrahim Publishers.
• Stockists/Contact persons
• Time Setting
• Liaison /Communication
• Letters,E-Mails,Eid/All Occasion Cards etc.

Conclusion

This being our maiden project at this moment in time equaled to our
flagship project so far at this point in time. We are grateful to Messrs.
Chaudhry Ghulam Rasool & Sons a reputable company in operation since
1932, for affording us this maiden opportunity. We take this as the
stepping stone to our success and wait eagerly for a positive outcome
with our fingers crossed. We hope and pray, based on our performance we
shall be able to engage, Messrs. Chaudhry Ghulam Rasool & Sons as our
repeat clients in the near future and onwards. Inshallah!

Annexure A – Expenditure Detail

Annexure B – Route planning and distances

Annexure C – Stock List

Fired Cartridges’ Marketing Report

Annexure D – District-wise Institutional Status

Fired Cartridges’ Marketing Report

Annexure B

Route Planning and Distances

• DAY-1 Lahore Cantonment- Okara City. (Forward/ Outward Journey)
156
• DAY-2 Okara City-Dipalpur-Hujra Shah Muqeem-Sher Garh- Okara City.
113
• DAY-3 Okara City-Okara Cantonment-Sahiwal City-Okara City.
95
• DAY-4 Okara City-Okara Cantonment-Sahiwal City-Khanewal-Multan City.
337
• DAY-5 Multan City-Multan City.

• DAY-6 Multan City-Multan Cantonment- Multan City.

• DAY-7 Multan City-Multan Bypass-Khanewal-Jhang Saddar.
158
• DAY-8 Jhang Saddar-Jhang City-Jhang Saddar
41
• DAY-8 Jhang Saddar-Jhang City- Jhang Saddar.
45
• DAY-9 Jhang Saddar-Toba Tek Singh-Jhang Saddar.
107
• DAY-10 Jhang Saddar- Faisalabad-Lahore cantonment.
(Return/Inward Journey) 304
• Total Distance:
I356 km.
70
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rre
nt
En
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Par
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70
x
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En
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Par
t2 Stock List
Matric
12
0x 20 x English (Matric)
En
glis Practical Notebooks
h
MT 20 x Physics
Ps’
20 x Chemistry
20
10 x Biology
x
Ph
ysi
cs Intermediate
Par
t1
(ob
ject Bachelor of Arts
ive
) 20 x Persian BA

20 30 x Punjabi BA
x
30 x Journalism BA
Ph
ysi 30 x English Grammar BA
cs
Par 40 x English MTPs (PU)
t2
(su 40 x English MTPs (BZU)
bje
ctiv
e)

20
x
Ur
du
Par
t1
(ob
ject
ive
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Annexure D
District Okara
Okara City
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Institution Principal / Number of Books Provided Remarks

Head Teacher /
Contact Person

The Limit College. Mr. Naeem Ahmad 1 x Current English Part 1 Chairman based in
Lahore.
74, Nawab Colony 0334-7443933 1 x Current English Part 2 0321-9406137

1 x Physics Part 1

1 x Physics Part 2

1 x Urdu Part 1

1 x Urdu Part 2

1 x English Grammar BA

Government Degree Mr. Rana Mehmood 2 x Current English Part 1 No Punjabi and
College Khan (Economics) Journalism subjects
2 x Current English Part 2 offered.
0321-6951747
1 x Physics Part 1 At the Graduation level
0441-9200072
1 x Physics Part 2 Islamiat (elective)

1 x Urdu Part 1 Political Science and

Economics are taught.
1 x Urdu Part 2
Vice Principal Rana
1 x Education Part 2
Mehmood promised to
1 x Mathematics Part 2 instruct teachers in a
positive manner.
1 x Chemistry Part 1 Teachers were busy in
admission process.
1 x Chemistry Part 2

1 x Biology Part 1

1 x Persian BA

2 x English BA

2 x English Grammar BA

Government Degree Mrs. Razia Khalid Rai 2 x Current English Part 1 Books not likely to be
College for Women prescribed in the current
(Persian) 2 x Current English Part 2 academic session but if
an aggressive follow up
0441-9200068-70 1 x Physics Part 1
is carried out there is a
1 x Physics Part 2 brighter chance in the
next session.
1 x Urdu Part 1

1 x Urdu Part 2
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Hujra Shah Muqeem

Government Degree Mr. Hadaitullah Khan 3 x Current English Part 1 No Punjabi and
College (Urdu) Journalism subjects
3 x Current English Part 2 offered.
No phone facility
available 3 x Urdu Part 1 At the Graduation level

3 x Urdu Part 2 Islamiat (elective)

3 x English MTPs’ Political Science and

Economics are taught.
1 x Education Part 2
Vice Principal Rana
1 x Persian BA
Mehmood promised to
3x English MTPs’ BA instruct teachers in a
positive manner.
2 x English Grammar BA Teachers were busy in
admission process.

Government Degree Principal, 2 x Current English Part 1 Books not likely to be

College for Women prescribed in the current
Mrs.Khalida Jamil 2 x Current English Part 2 academic session but if
an aggressive follow up
(History) 2 x English MTPs’
is carried out there is a
0444-860826 1 x Physics Part 1 brighter chance in the
next session. Dogars’
1 x Physics Part 2 books recommended
already.
Vice Principal, Mrs. 1 x Urdu Part 1
Shahzadi Parveen,
(Persian) 1 x Urdu Part 2

1 x Education Part 2

Ms. Farzana (English), 1 x Mathematics Part 2

1 x Chemistry Part 1

Ms. Nargis 1 x Chemistry Part 2

(Urdu/Islamiat) 1 x Biology Part 1

2 x Persian BA

2 x English MTPs’ BA

2 x English Grammar BA
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Dpalpur

The Educators. Principal, 2 x English (Matric) Administration Officer

Syed Tauquir Hussain
Ms. Rubina Kausar, Practical Notebooks Shah,

04441-543711-12 2 x Physics 044-4543711-12

044-4543712 2 x Chemistry Follow up action can

bring about positive
1 x Biology
results.
Fired Cartridges’ Marketing Report

Okara Cantt

Army Public School Wing Commander Practical Notebooks Since it was a Sunday
& College Habib (Retired) these books were
2 x physics handed over to Lt. Col
Nadeem ZafarGill,
2 x Chemistry
Commanding Officer,
1 x Biology 31 Field Regiment Arty,
The Only One, for
2 x English (Matric) onward delivery and
further instructions to
2 x Current English Part 1 the Principal, Wing
Commander Habib
2 x Current English Part 2 (Retired)
2 x Physics Part 1

2 x Physics Part 2

2 x Chemistry Part 1

2 x Chemistry Part 2

1 x Biology Part 1

1 x Islamiat

2 x Mathematics Part 2

District Sahiwal
Sahiwal City
Fired Cartridges’ Marketing Report
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Johar College. Mr. Sohail Ashraf 3 x Current English Part 1 Professor Abdul Latif of
Jatala Jatoi DGK, is the
14-A, Farid Town 3 x Current English Part 2 Chairman. He teaches
0345-7441084 English at Government
3 x English MTPs’
College Sahiwal as well.
040-4554357 (Off)
1 x Physics Part 1
Positive in attitude and
040-4556618 (Res)
1 x Physics Part 2 follow up action is likely
to help.
1 x Urdu Part 1

1 x Urdu Part 2

1 x Education Part 2

1 x Mathematics Part 2

1 x Chemistry Part 1

1 x Chemistry Part 2

1 x Biology Part 1

1 x Persian BA

2 x English MTPs’ BA (BZU)

COMAND Principal 2 x Current English Part 1 Professor Abdul

Rahman positively said
20 Fateh Sher Road Mrs.Tayyaba Hafeez 2 x Current English Part 2 that he would
recommend our books.
3 x English MTPs’
Will have to check it out
Professor Abdul 1 x Urdu Part 1 with him later.
Rahman (English)
1 x Urdu Part 2

2 x English MTPs’ BA (BZU)

0301-6919296

040-4220889 (Off)

040-4224889 (Off)

Government Degree Mrs.Saadat Munir 4 x Current English Part 1 Principal was very
College for Women cooperative and our
(Zoology) 4 x Current English Part 2 books are likely to be
prescribed as per her
O40-9200-399 3 x English MTPs’
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The Educators. Principal, 1 x Physics Part 1 Response was very

Positive and the
Professor Khalil-ur- 1 x Physics Part 2 principal, who is
Rahman (English). Incharge of both i.e. the
040-422-1939 1 x Chemistry Part 1
Boys and Girls
1 x Chemistry Part 2 Campuses. He
040-422-7922

1 x Biology Part 1 promised to prescribe

our books in his
1 x Mathematics Part 2 campuses.

1 x Education Part 2

2 x Urdu Part 1

2 x Urdu Part 2

2 x Current English Part 1

2 x Current English Part 2

2 x English MTPs’

2 x English MTPs’ BA (BZU)

District Multan
Multan City

Govemment college Department of Physics 5 x Current English Part 1

of science
Dr.Zulfiqar Ali 5 x Current English Part 2
Zaidi(HOD)
5 x English MTPs’
0333 613 5994
4 x Physics Part 1
Department of
Mathematics 4 x Physics Part 2
Fired Cartridges’ Marketing Report

Dr Saleem ( HOD) 1 x Mathematics Part 2

0300 9636170 5 x Chemistry Part 1

Department of English 5 x Chemistry Part 2

Talib Hussain 6 x English MTPs BA (BZU)

0307 777 2772

Government Degree Principal Professor 8 x Current English Part 1 The Head of the
College Inam Ilahi Farooqi Department of English
(Urdu) 8 x Current English Part 2 was very receptive and
he also promised to
0300-7363464 8 x English MTPs’
recommend our books
4 x Physics Part 1 to his staff and follow it
061-9210037-38(Off)
up too.Assistant
061-4584144 (Res) 4 x Physics Part 2 Professor Amir Fahim
(Urdu) conducted us in
Head of the 4 x Urdu Part 1 all concerned
Department of English departments and asked
4 x Urdu Part 2 to send more books of
Khalid Hameed
Urdu e.g. Urdu Part 2
4 x Islamiat
0333-6101239 etc.
4 x Mathematics Part 2
Head of the Dr. Razzaq Shahid
Department of 5 x Chemistry Part 1 authors Punjabi books
Chemistry , Professor so chances of our
Bashir Ahmad 5 x Chemistry Part 2 books in this college are
rather bleak.
0302-7434005 2 x Biology Part 1

Head of the 4 x Punjabi BA

Department of Physics
Khalid Javaid 4 x Persian BA

0322-6132007 6 x English MTPs BA (BZU)

Head of the
Department of Punjabi
Assistant Professor
Dr.Razzaq Shahid.
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The Multan Alma Principal Rana Tahir 4 x English (Matric)

Bashir
7-km Lahore Road, Practical Notebooks
Multan 0300-4490246
2 x Physics
061-6741184
2 x Chemistry

1 x Biology

Beacon House Head Mistress Ms 4 x English (Matric)

School System, Sara Bilal
Practical Notebooks

2 x Physics

2 x Chemistry

1 x Biology

The Spring Hill Principal, 2x English (Matric)

School System.
Mr Zubair Ahmed Practical Notebooks
Gulgust Colony
2 x Physics

2 x Chemistry

1 x Biology

Aligarh Model Principal Mrs. Nargis 4 x English (Matric)

College for Girls Nishat Siddiqui
Practical Notebooks
Maulana Muhammad 0302-7373110
Ali Jauhar Road, 1 x Physics
Gulgasht Multan 061-6522722 (res)
1 x Chemistry
061-6522666 (0ff)
1 x Current English Part 1
061-6752666 (off)
1 x Current English Part 2

1 x English MTPs’

1 x Physics Part 1

1 x Physics Part 2

1 x Urdu Part 1

1 x Urdu Part 2

1 x Chemistry Part 1

1 x Chemistry Part 2

Government HM Roshan Badshah 2 x English (Matric)

Comprehensive High
Fired Cartridges’ Marketing Report

Khanewal
Government HOD Mubin Ahmed 4 x Current English Part 1
College (English)
4 x Current English Part 2
Khanewal 0345-7370100
4 x English MTPs

4 x English MTPs BA (PU)

4 x English Grammar

Government Principal Miss 4 x Current English Part 1

College for Abidah Fatimah
4 x Current English Part 2
Women (Chemistry)
0344-7061435 4 x English MTPs
065-9200107
2 x English MTPs BA (BZU)

2 x Physics Part 1

2 x Physics Part 2

2 x Urdu Part 1

2 x Urdu Part 2

2 x Chemistry Part 1

2 x Chemistry Part 2

2 x Education Part 2

2 x Mathematics Part 2

1 x Islamiat

2 x Persian BA

1 x Punjabi BA

1 x Journalism BA

Leads Universal Owner Sh. 2 x Current English Part 1

College and Law Muhammad Yousaf
2 x Current English Part 2
College (Pol. Sc.)
29-Civil Lines 065-2555350 2 x English MTPs
065-2555449
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065-2556519 (res) 2 x English MTPs BA (PU)

0300-6336449
2 x English Grammar

Sunbeam School Chairman Rao Arif 2 x English (Matric)

System 0333-6896100
Practical Notebooks

1 x Physics

1 x Chemistry

Jhang
Pen School Chairman Arif 2 x English (Matric)
System Dhaddi
Practical Notebooks
0332-7623200
047-7629000 1 x Physics

1 x Chemistry

Millat College Principal Arif 2 x Current English Part 1

Toba Road Dhaddi
2 x Current English Part 2
0332-7623200
4 x English MTPs

2 x English MTPs BA (PU)

2 x English Grammar BA

2 x Physics Part 1

2 x Physics Part 2

2 x Urdu Part 1

2 x Urdu Part 2

2 x Chemistry Part 1

2 x Chemistry Part 2

2 x Education Part 2

2 x Mathematics Part 2

2 x Islamiat

2 x Pakistan Studies

2 x Persian BA
Fired Cartridges’ Marketing Report

2 x Punjabi BA

2 x Journalism BA

Faran Model Muhammad 2 x Current English Part 1

College Siddque Fazal
2 x Current English Part 2
F-8, Satellite (English)
Town 0306-7058668 4 x English MTPs

1 x Physics Part 1

1 x Physics Part 2

1 x Chemistry Part 1

1 x Chemistry Part 2

1 x Islamiat

1 x Pakistan Studies

1 x Urdu Part 1

1 x Urdu Part 2

Ghazali Science Principal Abdul 2 x Current English Part 1

College Qayyum (English)
2 x Current English Part 2
Nawaz Chowk 047-7620011
0333-6727741 4 x English MTPs

2 x Physics Part 1

2 x Physics Part 2

2 x Chemistry Part 1

2 x Chemistry Part 2

2 x Islamiat

2 x Pakistan Studies

2 x Urdu Part 1

2 x Urdu Part 2

Govt. Ghazali Principal Dr. 2 x Current English Part 1

Degree College Muhammad Aslam
2 x Current English Part 2
Zia
(Urdu) 4 x English MTPs
047-9200342
2 x English MTPs BA (PU)
0333-6721656
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VP Ali Sajjad 2 x English Grammar BA

Sikandar Hashim
2 x Physics Part 1
(Geography)
2 x Physics Part 2

2 x Urdu Part 1

2 x Urdu Part 2

2 x Chemistry Part 1

2 x Chemistry Part 2

2 x Education Part 2

2 x Mathematics Part 2

2 x Islamiat

2 x Pakistan Studies

2 x Persian BA

2 x Punjabi BA

2 x Journalism BA

Govt. College for Principal Shaheen 4 x Current English Part 1

Women Siddiqui
4 x Current English Part 2
Muhalla (Chemistry)
Chandanwala 047-9200136 8 x English MTPs
0333-6736252
2 x English MTPs BA (PU)
(Mehr Abdul
Majeed Javed, 2 x English Grammar BA
superintendent)
2 x Physics Part 1

2 x Physics Part 2

4 x Urdu Part 1

4 x Urdu Part 2

2 x Chemistry Part 1

2 x Chemistry Part 2

2 x Education Part 2

2 x Mathematics Part 2

3 x Islamiat
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3 x Pakistan Studies

3 x Persian BA

Govt. College Dept. of English 8 x Current English Part 1

Professor Abbas
8 x Current English Part 2
Mansoor (HOD)
0333-6731914 16 x English MTPs
Zaigham Hussain
6 x English MTPs BA (PU)
(VHOD)
Dept. Of Physics 6 x English Grammar BA
Ghulam Dastagir
0313-7115043 4 x Physics Part 1
047-7610822 (res) 4 x Physics Part 2
Habibullah
0333-6725266 6 x Urdu Part 1
047-7008784 (res) 6 x Urdu Part 2

Dept. of 4 x Chemistry Part 1

Mathematics
4 x Chemistry Part 2
Professor
Muhammad Nawaz 2 x Mathematics Part 2
047-7611269 (res)
4 x Islamiat

Dept. of Chemistry 2 x Pakistan Studies

Amanullah Khan
4 x Persian BA
(HOD)
0333-6751556 4 x Punjabi BA
Abid Hussain
0334-4011582

Dept. Of Urdu
Saleem Taqi
0301-8771855

Dept. of Persian
Muneef Zafar
0343-7922249

Dept. of Punjabi
Malha Khan
Haideri
0314-8411998

Dept. of Islamiat
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Dr. Zafar Iqbal

Hussain
0302-3788313
Hafiz Nazar

Dept. Pakistan
Studies / Pol. Sc.
Professor Jawad
Naqvi
0333-6732374

District Toba Tek Singh

Govt. College for 4 x Current English Part 1
Boys
4 x Current English Part 2

8 x English MTPs

2 x English MTPs BA (PU)

2 x English Grammar BA

2 x Physics Part 1

2 x Physics Part 2

4 x Urdu Part 1

4 x Urdu Part 2

2 x Chemistry Part 1

2 x Chemistry Part 2

2 x Education Part 2

2 x Mathematics Part 2

3 x Islamiat

3 x Pakistan Studies

3 x Persian BA
Fired Cartridges’ Marketing Report

Govt. College for 4 x Current English Part 1

Women
4 x Current English Part 2

8 x English MTPs

2 x English MTPs BA (PU)

2 x English Grammar BA

2 x Physics Part 1

2 x Physics Part 2

4 x Urdu Part 1

4 x Urdu Part 2

2 x Chemistry Part 1

2 x Chemistry Part 2

2 x Education Part 2

2 x Mathematics Part 2

3 x Islamiat

3 x Pakistan Studies

3 x Persian BA