1.

What skills have you developed through

this module and how effectively do you think
you have applied them?
The main skill I have developed this is learning how to refect
on my own practice and to realise realise my current and future
ambitions in terms of where I see myself now and where I see
myself working after graduation.
I have also realised what skills I have and the study tasks helped me
to understand what types of studios or businesses are likely to want
the specifc skill set that I have.
The brief Lifes a Pitch has made me realise the importance
of understading the business side of design, and in particular,
the cost of setting up a small design studio. I also discovered
the importance of professionalism when pitching a set up for a
business.
Networking has been a major part of my learning experience
this year, its something I havent previously explored until before
the start of this year. These new skills I have developed within
networking such as how to contact people and what to day are
invaluable skills I can carry forward into my third year of study. I
have also further developed my branding and identity skills which
Ive been working on within other modules but Ive been able to
build upon these skills whilst branding myself within this module.
2. What approaches to/methods of
design production have you developed
and how have they informed your design
development process?
I learned to use vinyl, this is something I have always been keen to
use but I ave neer found a use for it before this module. But it has
become a useful tool for applying my logo on different formats.
As there hasnt been much design based practice within this
module I havent really developed any new approaches to idea
generation however working within groups for the Lifes A Pitch
module has allowed me to explore new experiences in terms
of working together to develop concepts within a group and
this involved skills in terms of expressing my own ideas but also
compromising with the rest of the group to ultimate end on the
fnal concept which was most effective and appropriate.
Jamie Pudsey
Graphic Design
& Art Direction
OUG502
Module Submission
15 / 05 / 2014
Self _ Evaluation
Jamie Pudsey
Graphic Design
& Art Direction
OUG502
Module Submission
15 / 05 / 2014
Self _ Evaluation
3. What strengths can you identify in your
work and how have/will you capitalise on
these?
My fnishing skills have improved a lot this year, I wanted to go
beyond design and making business cards, I designed a CD sleeve
to house my CD with work samples PDF.
One of the main strengths I can identify within my work is my ability
to refect upon my practice and understand what skills I have that
are relevant to certain business sectors this will be benefcial to me
in the future in terms of having a greater understanding of which
types of places will be appropriate for me to work within. I think
another strength that I have chosen within this module is my ability
to work effectively within a group, I think I was able to demonstrate
my ability to listen to other, communicate my own idea and also
work as a team in terms of working to each of our skill sets.
4. What weaknesses can you identify in your
work and how will you address these in the
future?
One of my main weaknesses is in my ability to present. I felt
during the Lifes a Pitch presentation I presented confdently and
concisely and I think this was because I didnt want to let the
group down and we rehersed our presentation fairly thoroughly.
But during my personal PPP presentation I felt that I didnt perform
to the highest standards. I found myself looking down at my page
and there were a few too many pauses in between slides. I felt
confdent in standing in front of my course mates but I was slightly
underprepared in what I was actually going to say so this stuttered
my perfromance.
Another weakness of mine i have shwn during this module is
time management , as I should have started working the design
presence brief a lot earlier than I did however it was diffcult as
other modules took over. This would have prevented a little failure
with my promo pack as my InDesign document failed to save on
the day of the hand which meant I had to rewrite and redesign my
Work Samples PDF on the day of the dealine.
Jamie Pudsey
Graphic Design
& Art Direction
OUG502
Module Submission
15 / 05 / 2014
Self _ Evaluation
5. Identify fve things that you will do
differently next time and what do you expect
to gain from doing these?
1. Start contacting studios early keep in contacting them.
2. Blog all the experiences in contacting and meeting studios
regularly.

3. Manage my time better. I feel this that this is one of the most
important module in terms networking and next year when there
is much more of a stress towards to fnding placements/jobs etc I
want to make sure completed within timescale which leaves room
for error.
4. It would also have given myself more time to perfect my
presentation.
5. I would also have like to conducted more studio visits within the
year rather than organising these towards the end of the year as
this would have meant I could have potentially got more summer
placements organised, however do still have time to organise this!
Attendance: 5
Punctuality: 5
Motivation: 4
Commitment: 4
Quantity of work produced: 3
Quality of work produced: 4
6.How would you grade yourself on the
following areas:
(please indicate using an x)
5= excellent, 4 = very good, 3 = good,
2 = average, 1 = poor