2008 MEDIA PACK

P R O D U C T I O N S
publishers of consumer, fashion and lifestyle magazines
 1
Overview
CORKnow, GALWAYnow and LIMERICKnow –
Glossy fashion and lifestyle magazines for the
discerning woman. Published by Golden Egg
Productions, one of Ireland’s fastest growing publishers.
Since 2001, CORKnow, GALWAYnow and
LIMERICKnow offers the best in design and editorial,
tailored specifically for the regional reader. From
fashion to travel, interiors to jewellery, beauty to food,
we strive to produce international content with a
regional slant. With a staple of national and interna-
tional contributors, concentrated distribution in over ten
counties reaching the greater Ireland consumer,
CORKnow, GALWAYnow and LIMERICKnow has
gained national awareness and appeal.
Left: Clothing from the
‘50s Chic to 60s Cheek’
exhibition at the Hunt
Museum, Limerick.

A few reader statistics
90/10 female/male
Average age is 34
79% own their own home
12% plan to buy a home in next 2 years
9% are currently renting
80% are in ABC1 socio-economic category
Average household income is €70k – €90k
75% keep magazine for over 2 weeks
Circulation of 30,000 per month
CORKnow 9,000
GALWAYnow 12,000
LIMERICKnow 9,000
50% Newstrade
40% Regular Bulk Sales (Hotel)
10% Subscription sales and controlled free
circulation
Source: BDO Simpson Xavier, Feb ‘07
2
The Reader
CORKnow, GALWAYnow and LIMERICKnow readers
are affluent, intelligent females with voracious spending
power. They actively buy the products and services they
read about in the magazine. Research shows that they
are passionate about style in all forms, whether that in-
volves the quest for the most elegant dress, the perfect
body firming treatment or the most beautiful armchair.
They live to elevate their lifestyle and look to
CORKnow, GALWAYnow and LIMERICKnow for the
latest news, as well as for inspiration from our coverage
of current trends available in their region. Our readers
are not just spectators, they are active consumers look-
ing to our publications for advice.
Left: Fashion shoot from our July ‘07 issues.
Photography by Lili Forberg.
Reader statistics
73% regard fashion advertising
as most relevant to their
shopping trends
50% want fashion that reflects their
daily lifestyle
85% purchase something seen
in the magazine at least four
times a year
Source: BDO Simpson Xavier, Feb ‘07
3
Fashion
CORKnow, GALWAYnow and LIMERICKnow’s fashion
pages are more than just a reflection of the current
catwalk trends; they capture the trends available at our
readers’ fingertips. We work to portray the clothes in an
artistic manner, whilst giving the reader a realistic view
on the world of fashion on a local level.
*Fashion Schedule available on request
Left: Fashion shoot from November ‘06 issue.
Photography by Patrick Heneghan
Above: Fashion photography by Lili Forberg.
 Reader Statistics
62% regard interiors advertising as most
relevant to their shopping trends

65% indicate they will purchase

4 Interiors
household furniture in the next year
Passionate about interiors with 60%
wanting interior content that reflects this.
Source: BDO Simpson Xavier, Feb ‘07
CORKnow, GALWAYnow and LIMERICKnow’s philoso-
phy is to reflect both the way we live today and the way
we will live tomorrow. Readers are very proud of their
homes and this is reflected in their persuit of clever
ideas and stylish solutions to complement their lives
today. Whether it's still on paper, has just arrived to
the market or is available in the local auction rooms,
CORKnow, GALWAYnow and LIMERICKnow feature
every aspect of our readers’ interior needs.

*Interiors Schedule available on request

Left: Jaipur Casamance

Above: Galleria Designs
 Reader Statistics
67% regard food and wine advertising as
relevant to their shopping trends
40% eat out two-three times per month
81% will purchase an overseas
holiday in the next year
Enthusiastic about travelling, with 73%
wanting to see more travel featured
Source: BDO Simpson Xavier, Feb ‘07
Left: Remus men’s collection
Above: Kingsley Hotel, Cork.
5
Travel and Lifestyle
Lifestyle and luxury is one of the key elements of
CORKnow, GALWAYnow and LIMERICKnow’s
success. Readers are guided to the best new hotel,
latest spa destination and the ultimate city breaks.
For true explorers, we go deep into the world’s most
exciting cities highlighting the best shopping, design
and architectural experiences. Closer to home,
restaurant reviews keep the reader abreast with local
menus. CORKnow, GALWAYnow and LIMERICKnow’s
wine reports are a mix of stiumlating facts on the
vines of the world. The event guide each month
focuses on relaxation and entertainment fulfilling
our readers’ sophisticated lifestyles.
 Reader Statistics
79% of our readers use CORKnow,
GALWAYnow and LIMERICKnow as a
beauty guide

Source: BDO Simpson Xavier, Feb ‘07

6
Health & Beauty
People who take pride in their appearance read
CORKnow, GALWAYnow and LIMERICKnow They
wish to invest in their favourite, well respected and
internationally known brands and look to us to find
out where to buy locally. We ask who, what, where
and when to buy on behalf of the reader and find out
where our readers will find the star treatments within
their area. CORKnow, GALWAYnow and
LIMERICKnow appeal to readers by helping them
maintain their well-groomed lifestyle.

*Beauty Schedule available on request

Left: Lancôme’s Hypnôse Homme

Above: Dior’s Addict Ultra Gloss Reflect
Supplements
INTERIORSnow
The complete guide to interiors
in the West and South of Ireland.
THE BOUTIQUE GUIDE
The style accessory for every
woman's handbag.
7
Other titles
WEDDINGSnow is the ultimate guide to getting married
in the West or South of Ireland. Leading each bride
through the steps from the initial step right through to
the big event, WEDDINGSnow offers readers an ‘all
you need to know’ guide for a stylish and elegant wed-
ding. Published annually and distributed throughout ten
counties for spring each year.

Above: SieMatic Kitchen, Houseworks.

8
Rates
Ad Size
Double Page Spread
Full Page
Half Page*
Quarter Page*
€2,540.00
€1,450.00
€795.00
€590.00
Golden Egg Productions Special Rates
Special Rates
Due to Golden Egg Productions publishing 3 titles, special rates have
been devised for clients wishing to advertise across the three
magazines, capturing a readership in excess of 100,000. Detailed below
are our special rates.
Specifications
Deadlines
The deadline for booking an advert is generally the 5th of the month
previous to issue. Final proofed advert copy is the 10th of the month.
Technical Data Size (width x height)
Strip* €430.00 DPS 434mm x 300mm
* NB. Right hand page position not guaranteed.
POSITION 3 TITLES Full Page 217mm x 300mm
Strips are only available in Social and Wedding pages.
Double Spread €4,410.00 Half Horizontal 207mm x 140mm
Half Vertical 98mm x 290mm
Covers and Key Positions Outside Back €4,572.00
Quarter Page 98mm x 140mm
Inside Front Cover €1,980.00 Inside Front or Inside Back €3,564.00
Inside Back Cover €1,980.00 Strip 205mm x 53mm
Outside Back Cover €2,540.00 Full Page €2,610.00 Directory 41mm x 118mm
Page 3 €1,640.00 Half Page €1,431.00
Pages 5, 7 ,9. €1,550.00
• All files supplied should be Apple Macintosh compatible.
Advertorial • Bleed is only required for a full page and a DPS, it’s 3mm
Double Page Spread €2,540.00 on all edges.
Full page €1,450.00 • Images should be a minimum of 300dpi. No images taken directly
from the internet will be accepted.
Directory
12 Issues €1,800.00 • All files must be in CMYK colour
6 Issues €960.00 • All fonts and images to be included with artwork files, plus a hard
copy of ad for reference.
Health & Well - Being Directory • Artwork to be supplied via Email or CD.
12 Issues €960.00

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Art Space
12 Insertions €2160.00
6 Insertions €1200.00
1 Insertion €250.00 Contact
Special Position Elaine Divilly | Group Marketing Manager
Preferred positions are subject to availability and can be booked for E: elaine@goldenegg.ie
adverts that are one half page or larger. These adverts must be booked M: 086 8194025
at least six months to one year in advance.
Head Office
Conditions Harris House,
Cancellations: In writing two weeks prior to copy deadline. Tuam Road, Galway
Series discount: Available for specified number of insertions. Tel: 091 384350
Credit Terms: 30 days from receipt of invoice, subject to agreement. Fax: 091 384351
All rates exclude agency fees. www.goldenegg.ie