International Journal of Computer Trends and Technology (IJCTT) volume 4 Issue 6June 2013

ISSN: 2231-2803 http://www.ijcttjournal.org Page 1693

Extend the Efficiency of a Website Using Web
Analytics
1
Mr.S.Balamurugan,
2
Mrs.M.Vasuki,
3
Mrs.A.Angayarkanni,
4
Mrs.P.Aurchana
1, 2, 3 .4
Assistant Professor, Sri Manakula Vinayagar Engineering college, Madagadipet, Pondicherry India,

Abstract-In the internet, numerous data were transferred across the world without the permission or
knowledge of the user, in which case particularly with third party cookies which can be shared between
different web sites it can be a break of privacy. Web analytics solutions provide a complete vision of user
interactions with your Web site and other online schemes such as email campaigns and online advertising.
Web analytics is not just an implement for measuring privacy of data but can be used as a tool for business
and market research, and to assess and improve the effectiveness of a web site. By understanding how and
when your projection and clients are interacting with your content and applications, you can successfully
optimize your online presence according to both their needs and your business goals.

Keywords- web analytics, web usage, website, privacy, improve, user interaction, measuring

I.INTRODUCTION
Web analytics applications can also assist many
software industry analyses the outcome of
conventional print or broadcast advertising
campaigns. It helps individual to estimate how
changes traffic to a website after the initiate of a
new advertising campaign. Web analytics offer
information about the number of visitors to a
website and the number of page views. It aid
determine traffic and popularity trends which is
useful for advertise explore. There are two
categories web analytics; off-site and on-site web
analytics. Off-site web analytics refers to web
measurement and investigation regardless of
whether you own or maintain a website. It includes
the measurement of a website's potential audience
(opportunity), share of voice (visibility), and buzz
(comments) that is happening on the Internet as a
whole. On-site web analytics measure a visitor's
behavior once on your website.
Web analytics are used to evaluate the usage of
websites. It mainly focuses:
Who is utilizing the website?
What they are responsibility on the website.
Where the users are coming from and going to
before and after visiting the website along with
where they leave on the website.
When the website is accessed and used along with
how long.
An increasing need to drive company profitability
with an effective online presence for web analytics is
a tricky domain. Attracting website visitors in a
cruelly aggressive world depends on sustaining user
interest and creation of alert content. Marketers have
conventionally used very old techniques such as
telemarketing, trade shows, direct mail, e-mail blasts,
print and TV/Radio Ads. The Internet has
fundamentally changed the dynamics of user
interaction. Businesses now use more current
techniques including Search Engine
Optimization/Search Engine Marketing (SEO/SEM),
blogging, social media, Really Simple Syndication
(RSS), free tools and trials to exchange more
projection into leads and customers. Website
blueprint also tracks the important principles of
simplicity, ease-of-navigation, and discovery relevant
information quickly. Attention period are inadequate,
and in an outsourced world, users settle towards
immediately reachable and actionable knowledge.

II.WEB ANALYTICS PROCESS
The process projected which enable
companies to produce a potent data-driven culture,
to determine customer interaction with the website,
to section visitors and recognize how each group
behave, to analyze operation and to optimize the
website in order to increase profitability.

International Journal of Computer Trends and Technology (IJCTT) volume 4 Issue 6June 2013
ISSN: 2231-2803 http://www.ijcttjournal.org Page 1694


Fig.1 Web Analytics Process Construction
1. Begin with a clear classification of business
targets.
2. Build a set of Role Act Pointer to track target
reaching.
3. Accumulate accurate and absolute data.
4. Analyze Data to remove insights.
5. Test Alternatives based on statement learned
fromdata analysis.
6. Implement insights based on either data
analysis or website testing

III.COMPONENTS OF WEB ANALYTICS

3.1 Defining Website Goals
The first step on any website optimization proposal,
everyone understand our goals in organize to improve
your website. Each website has its own unique
objectives. For some, the objective is an amplify
pages viewed in order to sell added advertising. On
the other hand the objective is a decrease pages
viewed because they want their guests to find bears
sites. In the final, the objective is to buy as fast as
possible and to sell only if the product fits the
requirements of the customer.
As we discussed in the above construction that is
Web Analytics Process , the objectives are totally
required in order to start the process, only after they
are define we can ensue to build the Role Act
Pointer(RCI). It is also very significant to
continuously re-examine the goals in the light of
website analyses and optimization to well tune them.

3.2 Building Role Act Pointer (RAPs)
In arrange to calculate goal success; the dealer should
create Role Act Pointer (RAPs) to recognize whether
the website is going up or down. RAPs must be like a
achievement effort of talent: it always get up you up.
In some situation it makes you pleased and
sometimes it makes you miserable; but it should
never depart you intact, because in that case we are
not using the accurateRAPs.
Good RAPs should contain four features:
Simple: Choices in companies are made by people in
some departments with dissimilar environments. If
the web analyst is the only person that recognize the
RAPSs, it is doubtful that conclusion makers across
the company use them.
Relate: Each company has its unique objectives,
therefore they should also have their own set of
RAPSs to measure improvement.
Timely: Huge metrics must be provided promptly so
that decision makers can make timely decisions. Even
brilliant RAPSs are useless if it takes a month to get
information when your industry modify every week.
Directly useful: it is vital to understand quickly what
the RAPS is, so that one can find the first blush of
insights as soon as s/he look at it.

3.3 Gathering Website Data
When a company starts to collect website data or
reviews its data collection two things should know
whether collecting accurate data or all the data which
are relevant to website.
3.4 Analyzing Data
Many unusual dealer supply on-site web analytics
software and services. There are two main technical
ways of collecting the data. The first and older
method, server log file analysis, reads the log files in
which the web server records file requests by
browsers. The second method, page tagging, uses
J avaScript embedded in the site page code to make
image requests to a third-party analytics-dedicated
server, whenever a page is rendered by a web browser
or, if desired, when a mouse click occurs. Both
collect data that can be processed to produce web
traffic reports.
Develop
the Role
Act
Pointer
Collect the
Data

Analyze
the data

Test the
data

Implement
the Data
Define the
Data
International Journal of Computer Trends and Technology (IJCTT) volume 4 Issue 6June 2013
ISSN: 2231-2803 http://www.ijcttjournal.org Page 1695

3.5 Testing Alternatives
When the test process is going on , we lower the risk
of a loss in revenue due to a unfortunate new design
and we fetch science to the decision making process
in the organization. The web analyst must try
endlessly and learn to be wrong quickly, learn to test
everything and understand that the customer should
choose, not the designer or the website manager.
Testing is not limited to landing pages: It should be
implemented across the website, wherever visitors are
abandoning the website and wherever the website is
leaving money on the table.
Try your tool (and your skills) with a small
experiment in a page that does not require the CEO
approval to change. Sometimes it is wise to start
small and then grow. Once you are familiar with your
tool, try a test in an important page but for a small (or
less profitable) segment. Then head for the jackpot!
Measure multiple goals: Although you progress
primary conversions you might be decreasing
registrations or newsletter signups which might have
a negative impact in the long run.
Test for different segments: It can have completely
different behaviors, so the tests should also be
segmented in order to understand those differences.

3.6 Implementation
A Web Analyst that conquer all preceding steps
effectively and then gets caught on the
implementation of insights is disappearing on the
solution. No implementation means of no Web
Analytics. Below are some tips that can help you
overcome implementation bottlenecks:
Level support: where organization precedence must
be set and resources allocated.
Start small: Starting small helps situation the
potential, people recognize the tools and what is
required fromthem.
Be friendly: Be a user friendly in nature

IV.MEASURING THE EFFECTIVENESS OF
YOUR WEB SITE

Measurement is attractive more and more important
in any marketing program. With budgets tight know-
how marketers and business owners want to know
that their marketing is working. Measurement can be
hard, making many marketers shy away fromit. Now,
with new tools and techniques, measurement is
becoming easier and easier. One of the best places to
start is with measuring your Web site. Its easy to
gather relevant information and put it to immediate
use. Often, it can also be used to measure the
effectiveness of your offline marketing efforts, too.



Take Action to Improve Your Site's Performance
The first step you need to take is to call us. We will
analyze your goals and develop a plan of action.
Implement the Plan
Once we develop a plan of action we will implement
it. The plan will continue over time.
Analyzing Goals
The goals of your web analytics need to be reviewed
regularly. We will determine whether the goals set
will meet the desired outcome for your site's
performance.
Taking Action
Changes need to be made to your website regularly
to meet the goals set. We will make content and
development changes that will grow your site and
improve its performance.
Monitor Progress
We will provide you with regular reports that will
show you how the traffic to your website is
improving over time.
A hit is really a request for a file made by a user-
agent (such as a web browser like Mozilla Firefox or
a search engine spider). Each time one of your web
pages is viewed, the user agent requests all of the
files that make up the webpage of which there can be
MONITOING
TAKE ACTION TO IMPROVE
ANALYZE AND SET GOALS
International Journal of Computer Trends and Technology (IJCTT) volume 4 Issue 6June 2013
ISSN: 2231-2803 http://www.ijcttjournal.org Page 1696

many. So even though only one webpage may have
been viewed several hits could have been recorded.
Visits: Visits simply means the total number of visits
to your Web site in a given period of time. This
number includes multiple visits by the same visitor.
Unique Visitors: Unique visitors represents the
number of unduplicated (counted only once) visitors
to your Web site over the course of a specified time
period. A unique visitor is determined using cookies.
Returning Visitors: How many visitors returned to
your site over a specified period of time.
Exit Pages: The page the Web site visitor left your
Web site from.
Traffic sources: Traffic sources simply refer to
where your Web site traffic is coming from. This is
generally broken down into three categories:
Direct Traffic: The visitor typed your URL directly
into their browser window or accessed your site
through a bookmark.
Search Engines: Traffic that came from search
engines, including Google, Yahoo, MSN, Ask, and
others.
Referring Sites: Traffic comes from other sites that
link to your banner ads or campaigns, blogs,
affiliates, etc.

V.WEB USAGE
There are a variety of tools available to measure your
Web site statistics. Most hosting providers offer basic
Web site monitoring tools like AW Stats, but these
can provide limited data and can be hard to interpret.
There are a variety of paid tools available, but these
can be expensivean expense many business owners
just cant justify right now. Several Web sites offer
free traffic metricslike alexa.com, quantcast.com,
and compete.combut these can have incomplete
data, and they often dont have data available for
small sites.
Visits: Track the number of visits to your Web site
over time. Is your traffic increasing? Great! If your
traffic isnt increasing over time, think about what
you can do to increase your Web traffic. Can you post
more content to your Web site? Create and send out
an eNewsletter that links back to your Web site? If
you ran an offline campaign that used your Web site
as a call to action, did your traffic increase
immediately following the campaign? What about
right after a trade show? Consider using your Web
site traffic as one indicator of your offline marketing
efforts successbut only if your call to action was
clear: "visit our Web site!"
Returning Visitors: If your number of returning
visitors is lowor is decreasingconsider your
content strategy. It may be that youre not updating
your Web site frequently enough; or with enough
relevant, interesting content. If part of your
marketing strategy is to draw visitors to your Web
site frequently, you need to be committed to posting
new content. Otherwise, theres no draw for themto
return. Use your returning visitors metric as a gauge
for finding the right frequency for posting new
content to your site.
Exit Pages: Pay attention to what pages visitors are
leaving your site from. It could mean that theyre not
finding what theyre looking for. If theyre exiting
froma Contact Us, Locations, or Your Order Is
Complete page, thats okthese are likely pages
for people to leave from. But if theyre leaving from
a page with a clear call to action such as Buy
Now, Click to Learn More, or fromsome other
page where they shouldn't exit from, then you need
to review your Web site content. Is the content too
long, or not well-written? Is the call to action clear,
or is it hard to find or understand? Are you not
providing what you said you would provide on the
page? Review your content and try a different
strategy to get visitors to complete the call to action,
instead of abandoning the page.
Traffic Sources: Where is your Web site traffic
coming from? If youre not getting a significant
amount of traffic fromsearch, maybe you need to
invest in search engine optimization so your Web
site shows up higher in the SERPS (search engine
results pages). You can also use this metric to track
how your online advertising is doing. If its not
sending enough traffic to justify the cost, switch
your ad dollars to somewhere else or revise your
keyword targeting strategy!

VI.ANALYTICS

Determine your KPIs.
Setup reporting to track your KPIs
Establish baselines for each KPI.
International Journal of Computer Trends and Technology (IJCTT) volume 4 Issue 6June 2013
ISSN: 2231-2803 http://www.ijcttjournal.org Page 1697

Analyze and optimize your site to drive
improvement
Lets look at some must-track analytics, called Key
Performance Indicators (KPIs) that you should be
watching to see how successful your efforts are.
Here are a few of the usual KPI suspects and some
questions to ask yourself as you look at the numbers.
The KPIs that drive your business may be different.
Google Analytics is a powerful tool, but with so
much data it can be tough to see the trends of the key
drivers of your business over time. Thats why many
people create easy-to-track dashboards using
Microsoft Excel or other spreadsheet programs to
separate critical KPIs fromthe other analytics. By
isolating your top KPIs you get a very clear look at
how your core metrics are performing over the long
haul. So start with setting up a report that youll use
to track and analyze your KPIs.
Isolate the critical KPIs so you can get a clear
picture of what drives your business
Track the KPIs over time so you can see trends
Be easy enough to update so that you can update it
at least weekly, if not on a daily basis

VI.CONCLUSION
Web analytics solutions provide a detailed view of
user interactions with your Web site and other online
initiatives such as email campaigns and online
advertising. By understanding how and when your
prospects and clients are interacting with your
content and applications, you can effectively
optimize your online presence according to both
their needs and your business goals. Our web
analytic services consist of analyzing your web
marketing progress. It is a continuous process and is
customized to meet your needs. The first step is to
analyze your goals. Next, we analyze your progress
in reaching those goals. Then we set a plan of action
to improve your marketing performance.

VII.REFERNECES
[1]The Official WAA Definition of Web Analytics
[2]Web Traffic Data Sources and Vendor Comparison by Brian
Clifton and Omega Digital Media Ltd
[3]Increasing Accuracy for Online Business Growth - a web
analytics accuracy whitepaper
[4]"Revisiting log file analysis versus page tagging": McGill
University Web Analytics blog article Archive
[5]IPInfoDB (2009-07-10). "IP geolocation database". IPInfoDB.
Retrieved 2009-07-19.
[6]Web analytics integrated into web software itself
[7]Naor, M.; Pinkas, B. (1998). "Secure and efficient metering".
Advances in Cryptology EUROCRYPT'98. Lecture Notes in
Computer Science
[8]Naor, M.; Pinkas, B. (1998). "Secure accounting and auditing
on the Web". Computer Networks and ISDN Systems 30
[9]Franklin, M. K.; Malkhi, D. (1997). "Auditable metering with
lightweight security". Financial Cryptography. Lecture Notes in
Computer Science
[10]Johnson, R.; Staddon, J. (2007). "Deflation-secure web
metering". International Journal of Information and Computer
Security.