A PROJECT REPORT

ON
DOMESTIC AIR EXPRESS MARKET
POTENTIAL PROJECT AND MAPPING OF
THE POTENTIAL CUSTOMER FOR AIR
FREIGHT LTD (AFL)
In the Partial Fulfillment of the requirement for the
award of BBA
SUBMITTED BY
SAARANSH SINGH
NEW DELHI INSTITUTE OF MANAGEMENT
60-61 TUGHLAKA!AD INSTITUTIONAL AREA
NEW DELHI 11006"#
CONTENTS
Acknowledgement
Preface
Exect!"e Smmar#
$om%an# and Prodct Prof!le
Re&earc' Met'odolog#
Re&earc' Ba&!&
Sam%le Select!on $r!ter!a
Tool and Tec'n!(e&
Area& of )!m!tat!on&
*!nd!ng and Anal#&!&
Recommendat!on&
$oncl&!on
Annexre
B!+l!ogra%'#
Data
,e&t!onna!re
2
ACKNOWLEDGEMENT
I &!ncerel# take t'!& o%%ortn!t# to t'ank Mr- Na#a+ A+!d! and M!&&- S'rt!
Handa for g!"!ng me an o%%ortn!t# to do m# &mmer %ro.ect !n an e&teem
organ!/at!on A*) Pr!"ate )td-
I wold l!ke to %a# &%ec!al grat!tde to Dr- Mana+endra Ad'!kar# D!rector New
Del'! In&t!tte of Management for %ro"!d!ng me &c' great o%%ortn!t# of
ga!n!ng cor%orate0 knowledge !n t'e form of &mmer tra!n!ng %rogram-
)a&t +t not t'e lea&t I am t'ankfl to God0 m# %arent&0 re&%ondent& of m#
&r"e#0 fr!end&0 well w!&'er& w'o &%%orted me dr!ng t'!& %er!od-
Saaran&' S!ng'0

3
PREFACE

I am t'e &tdent of f!nal #ear Po&tgradate D!%loma !n B&!ne&& Management
1PGDBM2 at New Del'! In&t!tte of Management 1NDIM2 +elong!ng to t'e
344563447 +atc'- T'e &+m!&&!on of t'!& %ro.ect !& t'e %art of t'e crr!clm
of t'e PGDBM cor&e- T'rog' t'!& %ro.ect re%ort t'at #o 'a"e !n 'and0 I l!ke
to &'are t'e Market Potent!al of Dome&t!c A!r Ex%re&& done for A*)- P8T-
)TD-
T'e to%!c of t'e %ro.ect !& A $%&'$( ') D'*%+(,- A,$ E.&$%++- M/$0%(
P'(%)(,/1 P$'2%-( /)3 M/&&,)4 '5 (6% P'(%)(,/1 C7+('*%$ 5'$ AFL# P8T
LTD#
T'e Market &cenar!o !& c'ang!ng "er# fa&t and t'e &%%l# c'a!n management
!& one of t'e mo&t !m%ortant of t'e organ!/at!on- T'e market !& not t'e &ame
a& of t'!rt# #ear& +ack- It !& t'e com%et!t!on t'at 'a& c'anged t'e market
t'ere+# t'e !dea of an# +&!ne&&- In t'!& modern &cenar!o one of t'e ma.or
ta&k& of t'e com%an!e& !& to w!n t'e c&tomer and !t !& onl# %o&&!+le +#
%ro"!d!ng t'em an tmo&t &at!&fact!on-
T'!& re%ort !ncor%orate& &!ncere effort& to a&&!&t& t'e Dome&t!c A!r Ex%re&&
D!"!&!on of A*) P"t- )td-
4
EXECUTI8E SUMMAR9
T'!& %ro.ect re%ort !& a %art of m# &!x week& on t'e .o+ &mmer tra!n!ng
&tarted form Ma# 970344: to ;l# 9
&t
344:- At A*) P"t- )td- B63< =k'la Ind&-
Area0 P'a&e6I New Del'! > 9944340 I 'a"e +een a%%o!nted 'ere a& a
management tra!nee to %re%are a %ro.ect re%ort on D'*%+(,- A,$ E.&$%++-
M/$0%( P'(%)(,/1 P$'2%-( /)3 M/&&,)4 '5 P'(%)(,/1 C7+('*%$ 5'$ AFL P:(#
L(3##
O!JECTI8E OF THE REPORT;
T'e %ro.ect re%ort w!ll enl!g'ten t'e crrent &tat& of t'e Dome&t!c A!r Ex%re&&
Ind&tr# ? w'ere doe& A*) !nto !t and 'ow t'e %o&!t!on of A*) cold +e
!m%ro"ed- In order to !dent!f# t'e eff!cac# of A*) !n com%ar!&on to ot'er
lead!ng $argo $om%an!e& a deta!led &r"e# w!ll +e condcted !n IT0
Garment&0 Ex%ort Ho&e&0 $on&mer Dra+le0 Telecom ? Acce&&or!e&-
SCOPE OF THE STUD9;
Informat!on o+ta!ned from t'e re&earc' w!ll +e g!"en !n deta!l& and !t wold +e
'el%fl of A*) !n ac'!e"!ng mc' greater 'e!g't& !n ftre re&lt!ng !n !t&
!ncrea&ed market &'are-
5
ACTUAL PROJECT;
T'e re%ort enl!g'ten& t'e crrent &tat& of t'e Dome&t!c A!r Ex%re&& Ind&tr#
and 'ow !t cold +e !m%ro"ed0 &o far t'e modern!/at!on of t'e !nd&tr# !&
concerned- Prom%tne&& and eff!c!enc# !& ma!nl# concerned !n t'!& f!eld- In
order to !dent!f# t'e eff!cac# of A*) !n com%ar!&on to ot'er lead!ng $ARG=
com%an!e& a deta!led &r"e# wa& condcted !n IT0 Garment&0 Ex%ort Ho&e&0
$on&mer Dra+le0 Telecom ? Acce&&or!e&-
To get a %rom!nent %!ctre t'e %o!nt&0 w'!c' 'ad to +e con&!dered0 are
&er"!ce0 network0 awarene&& of t'e c&tomer&0 after &ale& &er"!ce0 mon!tor!ng
t'e c&tomer &at!&fact!on0 %r!c!ng wa#& and mean& of !m%ro"ement of t'e
o"erall &er"!ce-
Informat!on o+ta!ned from t'e re&earc' are g!"en !n deta!l& !n t'e &+&e(ent
%age& and !t wold +e 'el%fl for A*) !n ac'!e"!ng mc' greater 'e!g't& !n
ftre re&lt!ng !n !t& !ncrea&ed market &'are-
6
C'*&/)< P$'5,1%
@A& an acknowledged leader !n t'e log!&t!c& !nd&tr# !n Ind!a0 A*) 'a&
con&tantl# %r&ed a m!&&!on to !nno"ate and +r!ng world cla&& &er"!ce& to
Ind!a w!t'!n t'e doma!n of log!&t!c& &er"!ce&-
T'e com%an#0 w'!c' %!oneered a!rfre!g't forward!ng !n Ind!a at t'e t!me of !t&
!ncor%orat!on !n 9A5:0cont!ned to +e a trend&etter t'rog'ot !t& &!xt#6#ear
'!&tor#- It !ntrodced t'e f!r&t cor!er &er"!ce !n Ind!a t'rog' !t& t!e % w!t'
DH) Borldw!de Ex%re&& !n 9ACA0 lanc'ed t'e f!r&t of !t& k!nd Door6to6Door
Srface Ex%re&& !n 9ADD and +rog't )og!&t!c& &er"!ce& for t'e f!r&t t!me to
c&tomer& !n Ind!a !n 9AA7-
In t'e )og!&t!c& doma!n0 A*) 'a& ac(!red a '!g' le"el of ex%ert!&e !n T'!rd
Part# )og!&t!c& and 'a& made &+&tant!al !n"e&tment !n Informat!on
Tec'nolog# and Infra&trctre- A*) !& now mo"!ng ra%!dl# !nto t'e realm of
*ort' Part# )og!&t!c&0 manag!ng for large Ind!an and Mlt!nat!onal com%an!e&
t'e!r need& !n t!me and "ale &en&!t!"e tran&%ortat!on0 ware'o&!ng and
!n"entor# management-
A*) 'a& recentl# &'ered !n world cla&& &tandard& !n dome&t!c cor!er!ng for
t'e f!r&t t!me !n Ind!a t'rog' !t& late&t offer!ng0 A*) B!E-
T'og' !t& t'ree +&!ne&& d!"!&!on&0 A*) cater& to almo&t e"er# log!&t!c&
related need of c&tomer&- T'e $argo d!"!&!on foc&e& on a!r and &ea fre!g't
forward!ng0 c&tom& clearance- T'e )og!&t!c& d!"!&!on %ro"!de& door6to6door0
t!me and "ale &en&!t!"e mo"ement of good&0 ware'o&!ng and a w!de range
of c&tom!/ed !n"entor# management related &er"!ce&-
7
PACKAGE EXPRESS - AIR
A*) offer& !t& dome&t!c a!r ex%re&&e& o%t!on for t'at %ackage& w'!c' 'a"e to
meet &tr!ct deadl!ne&- $&tomer &'!%ment !& %!cked % from c&tomer
%rem!&e&0 get& flown acro&& to t'e de&t!nat!on a!r%ort and !& del!"ered r!g't to
c&tomer door&te%- A*) %!ck % c&tomer &'!%ment a& late a& t'e e"en!ng of
t'e %re"!o& da#0 allow!ng c&tomer to work t'e w'ole da#0 get !t read# and
#et meet t'e &c'edle at t'e de&t!nat!on-
Garanteed next da# del!"er# at door Between Mm+a!0 Del'!0 Folkata0
Bangalore and $'enna! a!r%ort& Exclde& 35 'r- cool!ng %er!od 1w'ere"er
a%%l!ca+le2 Nat!onal a!r carr!er& Pr!or!t# treatment-
AIR TRANSIT TIME FOR MAJOR LOCATIONS IN INDIA
F$'* =T' M7*>/, D%16, K'10/(/ C6%))/, !/)4/1'$%
Mm+a! 3 3 3 3 3
Folkata 3 3 3 3 3
Del'! 3 3 3 3 3
$'enna! 3 3 3 3 3
Bangalore 3 3 3 3 3
*!gre !n Da#&
$t off t!me for %!ck % !& 7-<4 %-m- %re"!o& da#
Tran&!t t!me !nclde& da# of %!ck% ? del!"er#
All del!"er!e& are &+.ect to 35 Hor cool!ng %er!od 1w'ere"er a%%l!ca+le2-
8
OTHER SER8ICES OFFERED
9 Package Ser"!ce& 1 Srface 2
3 D!&tr!+t!on Ser"!ce&
< Bare'o&!ng Ser"!ce&
5 8ale Added Ser"!ce&
: $&tom $learance Ser"!ce&
7 Internat!onal *re!g't *orward!ng
9
RESEARCH METHODOLOG9
T'e re&earc' met'odolog# ado%ted !n t'!& %ro.ect !& S7$:%< R%+%/$-6
A f!eld &r"e# wa& condcted t'rog' (e&t!on& w!t' t'e 'el% of a
(e&t!onna!re &!ta+le de&!gned for t'e %r%o&e w'!c' wa& +ot' ex%lorator#
and to &ome extent de&cr!%t!"e !n natre- T'e met'od &ed for collect!ng
rele"ant data wa& ma!nl# Gcommn!cat!on t'rog' %er&onal !nter"!ewH- T'e
(e&t!onna!re wa& %re%ared and formlated t'rog' .o!nt effort w!t' t'e
com%an# %er&onnel-
No effort 'a& +een made to man!%late an# "ar!a+le0 !n order to get t'e
rele"ant !nformat!on re(!red- T'e mater!al& &%%l!ed !n t'!& %ro.ect are
der!"ed from 'ardcore and to t'e %o!nt fact&-
RESEARCH !ASICS
*ollow!ng +a&!c !&&e& acted a& g!del!ne for t'e re&earc' condctedI
Pre%ar!ng t'e r!g't (e&t!on !& t'e +a&!c e&&ence of a %ro.ect- T'e
(e&t!onna!re wa& %re%ared n+!a&ed and f!ne trned +# t'e management
!n &c' a wa# t'at !t &!ted t'e managementJ& need&-
A&k!ng t'e r!g't %eo%le wa& a "er# !m%ortant factor for t'e re&earc'- T'!&
factor wa& taken care of +# tak!ng a &am%le con&!der!ng &orce&
rea&ona+l# re%re&entat!"e of t'e gro% of !ntere&t-
A&k!ng t'e (e&t!on& !n t'e r!g't manner !n order to a"o!d re%et!t!on and
exaggerat!on&- T'e (e&t!on& were targeted to t'e %er&on& concerned-
=+ta!n!ng an&wer& to t'e (e&t!on&- T'e %roce&& of Data $ollect!on !& t'e
core of market!ng re&earc'- T'e data $ollect!on tec'n!(e a%%l!ed !n t'!&
%ro.ect wa& d!rect commn!cat!on w!t' "ar!o& com%an# %er&onnelJ&-
Relat!ng an&wer& to t'e need& of t'e management- T'e data collected 'a&
+een followed % w!t' m!nte anal#&!& along w!t' t'e (e&t!on& to make
t'e &td# &efl for t'e management-
$ommn!cat!ng effect!"el#- It !& 'o%ed t'at t'e !nformat!on t'at 'a& +een
collected and anal#/ed and re%rodced !n t'!& %ro.ect w!ll +e adm!&&!+le to
t'e management for anal#/!ng t'e crrent market %o&!t!on of A*) !n t'e
crrent cor!er !nd&tr# &cenar!o-
10
DATA COLLECTION;
P$,*/$< D/(/ Ha& +een collected t'rog' "er+al !nter"!ew&0
tele%'on!c !nter"!ew& w!t' exect!"e& of "ar!o&
organ!/at!on&-
S%-')3/$< D/(/ Data +elong!ng to t'!& categor# !& taken form
maga/!ne&0 .ornal&0 &'!%%!ng t!me&0 "ar!o& we+&!te&
and +ook&-
STATISTICAL TOOLS USED
Bar
P!e $'art
$om%arat!"e Statement Anal#&!&
SAMPLE SELECTION CRITERIA
I HA8E TARGETED AND TAFEN TH=SE $=MPANIES IN MY SAMP)E
BH= *U)*I)) THE *=))=BING $RITERIAJS-
$om%an!e& w'o deal !n or manfactre good& of '!g' "ale
$om%an!e& del!ng !n ta!lor made good& for c&tomer&
Good& w'!c' need &ecr!t#
Good&0 w'!c' 'a"e a '!g' !n"entor#0 co&t-
Good& w'o&e &ale& foreca&t !& d!ff!clt to e&t!mate
Good& w'!c' are more %rone to damage& and %!lferage-
$om%an!e& w'o follow t'e G;&t In T!me $once%tH 1;IT2
11
LIMITATION OF THE STUD9
BHI)E $ARRYING =UT MY PR=;E$T B=RF I HA8E $=ME A$R=SS
THR=UGH $ERTAIN )IMITATI=NS- S=ME =* THEM ARE AS *=))=BSI 6
Mo&t of t'e re&%ondent& were not comforta+le &'ar!ng cla&&!f!ed
!nformat!on of t'e!r com%an#-
Geogra%'!c extent of t'e &td# cold +e al&o one of m# l!m!tat!on factor a&
m# mo&t of %r!mar# data 'ad +een collected from Del'! ? N$R
*!nall# t'e an&wer& g!"en +# t'e re&%ondent& 'a"e to +e +el!e"ed 'a& tre
&tatement fort'com!ng-
Sco%e and o+.ect!"e !& l!m!ted to certa!n &tandard0 a& !t cannot +e co"ered
!n a &!ngle %ro.ect-
Some "!ew& are +a&ed on %er&onal o%!n!on-
Some !nformat!on !& not % to date t!ll %re&ent date-
12
MARKETING INFORMATION
T'!& !nformat!on !& generall# gat'ered from t'e c&tomer and t'e market-
Here !nformat!on regard!ng t'e %rodct t'en &ale& '!&tor#- )ocat!on !&
Range of Prodct
S!/e and "olme
Sell!ng '!&tor# of t'e %rodct
Sell!ng %attern
OPERATIONAL INFORMATION
T'!& !nformat!on !& generall# a+ot t'e flow of good& and w'at !& re(!red to
ma!nta!n t'e %ro%er flow-
T'e Informat!on a+ot-
Good&
Man%ower
)ocat!on
Rot!ng and Sc'edl!ng
Mode of Tran&%ortat!on
$o&t of =%erat!on
Stock!ng
D!&%atc'!ng Good&
Pack!ng Good&
Pre%ar!ng Record&
13
INTRODUCTION
T'e fondat!on of an# log!&t!c& %rogram !& rel!a+le co&t effect!"e0 t!me
def!n!te tran&%ortat!on and !t encom%a&&e& e"er#t'!ng form +a&!& %o!nt6to >
%o!nt mo"e& to com%l!cated0 end to >end !ntegrated log!&t!c&-
A network of con&ol!dat!on &%%ort& t'e !nfra&trctre Kdecon&ol!dat!on
gatewa#& and !ntegrated log!&t!c& center& co"er!ng all ma.or tran&%ortat!on
d!&tr!+t!on center&-
Eac' of t'e&e gatewa#& !& an !ntegral %art of t'e glo+al network0 t'e mlt!
modal !nformat!on &#&tem0 and t'e&e fac!l!t!e& 'a"e &tate !f t'e art rack!ng0
&ort!ng0 a&&em+l!ng and de%end!ng on t'e market0 refr!gerat!on and '!g' tec'
%rodct 'andl!ng and &ecr!t# &er"!ce& are %ro"!ded-
T'e &trengt'& !n core tran&%ortat!on &er"!ce& and f!tted !nformat!on
&#&tem& are an !ntegral %art of !nno"at!"e log!&t!c& and d!&tr!+t!on
!nfra&trctre- Nort' Amer!can and Pan > Ero%ean d!&tr!+t!on network&0
A&!a to &toreKdoor del!"er# and !nno"at!"e ware'o&!ng w!t' ;&t6 !n >T!me
and Merge6!n6Tran&!t &er"!ce& allow t'e cl!ent& to !ncrea&e !n"entor# "!&!+!l!t#
and "eloc!t# w'!le redc!ng total co&t and c#cle t!me-
Effect!"e glo+al log!&t!c& !& +!lt %on +a&!c o%erat!onal ca%a+!l!t!e& !n a!r0
ocean0 &rface and mlt! modal tran&%ortat!on- B'en t'e&e ca%a+!l!t!e& are
%ro"!ded on +ot' an !nternat!onal and !ntra6cont!nental +a&!&6connected +#
one !nformat!on &#&tem t'e %rom!&e of end to end log!&t!c& +ecome& real-

14
AIR TRANSPORTATION
T'e worldw!de "olme of m!ll!on tone& com+!ned w!t' t'e !nd&tr#
ex%er!ence&0 glo+al network0 mlt! modal !nformat!on &#&tem and &%er!or
c&tomer &er"!ce& %ro"!de t'e cl!ent& w!t' !ncrea&ed glo+al ca%a+!l!t# "eloc!t#
and &'!%ment "!&!+!l!t#-
Some com%an!e& l!ke Geolog!&t!c& o%erate a& a non6a&&et +a&ed carr!er0
w'!le ot'er& l!ke AP) act a& "e&&el owned0 w'!c' g!"e& c&tomer "ar!et# of
!nno"at!"e0 co&t effect!"e0 t!me def!n!te %rogram&6w'et'er a!r%ort6to6a!r%ort0
door6to6%o!nt a!rfre!g't or !ntegrated !nto end6to6end log!&t!c& %rogram&-
=rgan!/at!on know& w'at can and w'at cannot +e accom%l!&'ed and t'& no
fal&e %rom!&e& are made0 generall#- T'e log!&t!c& com%an!e& ma!nta!n an
all!ance w!t' a core gro% of carr!er& allow!ng for com%et!t!"e %r!c!ng0 &%ace
allotment& !n %eak &ea&on0 cargo &ecr!t# and !ntegr!t#0 t!me def!n!te tran&!t&0
date management t'rog' EDI l!nk& and com%lete ex%ort&K!m%ort
docmentat!on- T'e re&lt !ncrea&ed ca%a+!l!t# w!t' lower total co&t& for t'e
cl!ent&-
A,$ +%$:,-%+;
D!rect and con&ol!dated con&!gnment&
Mlt! modal track!ng0 and trace
$'arter& and %art6$'arter&
="er&!/e and re&tr!cted cargo
$om%lete docmentat!on
Secr!t#
Break Blk
=n6 forward!ng
EDI )!nk& to $arr!er&
D!rect to $&tomer D!&tr!+t!on
15
A,$ !%)%5,(+;
Rel!a+le0 t!me def!n!te &er"!ce
Ea&e of !nformat!on acce&&-
S'!%ment and !n"entor# "!&!+!l!t#
$o&t Effect!"e
Mlt!%le Ser"!ce o%t!on&
Increa&ed ca%a+!l!t#
16
CONSUMERS NEED FOR AIR TRANSPORT
A!r tran&%ort create& new market& or +r!ng& new market& w!t'!n reac'-
A!r tran&%ort &%read& &ea&onal demand- A& man# %rodct& 'a"e a
&ea&onal demand0 t'e manfactrer& are often faced w!t' t'e %ro+lem of
o"er6!n"e&tment and t'e# cannot take fll ad"antage& of t'e %eak demand-
B!t' t'e !ntrodct!on of a!r cargo0 t'e w'ole world can +e regarded a& t'e
'ome market-
A!r cargo take& t'e r!&k ot of new market&- *ll6&cale te&t market!ng can
+e made d!rectl# from t'e manfactreJ& ware'o&e w!t'ot la#!ng !n an#
&tock& at all !n t'e rece!"!ng contr!e&-
A!r cargo offer& t'e ad"antage of flex!+!l!t#- Secr!t# and reglar!t# !n
com%ar!&on w!t' &ea tran&%ort-
A!r cargo a&&!&t& !n real!/!ng t'e earl# earn!ng %otent!al of ca%!tal
%rodct&--
17
MAJOR CONSIDERATIONS FOR SELECTING AN AIR EXPRESS AGENT-
$om%et!t!"e Rate
Good Ser"!ce
Good Market Image
)arge $l!ent Ba&e 1=f t'e &er"!ce %ro"!der 2
8ale Added Ser"!ce& )!ke I
Track and Trace
In&rance
P!c ? PackKF!tt!ng
Re"er&e log!&t!c
=nl!ne Book!ng
$'e(e $ollect!on K =ctro!
=%en P!ck% ? =%en Del!"er#
M!n!mm Tran&!t ? )ead T!me
18
SOME OF THE SECTORS USING AIR TRANSPORT
TE)E$=M
I-T-
A$$ESS=RIES
GARMENTS
$=NSUMER DURAB)ES
PRE$ISI=N T==)S
19
S?'( A)/1<+,+
S ; S($%)4(6+
W ; W%/0)%++
O ; O&&'$(7),(,%+
T ; T6$%/(+
SWOT anal#&!& ex%la!n t'e &trengt'& and weakne&&e& ex!&t!ng !n an
organ!/at!on matc'ed w!t' t'e o%%ortn!t!e& and t'reat& o%erat!ng !n an
en"!ronment &o t'at !nteract!"e &trateg# can +e formlated-
T'e *ollow!ng !& t'e SB=T anal#&!& of A*)I
STRENGTH;
Pro"!de& a range of "ale added &er"!ce&
All t'e c&tomer& of DTD$ ex%er!ence& GM=RE 8A)UE *=R M=NEYH
w!t' t'e GPR=A$TI8E APPR=A$HH +# world > cla&& tec'nolog#-
$on&!der& $&tomer a& a %artner-
Encorage& creat!"!t# !nno"at!on and entre%rener&'!%
Ma!nta!n& a BIN >BIN relat!on&'!% w!t' all c&tomer&-
WEAKNESSES;
T'e glo+al market &t!ll l!e& nta%%ed
Need& to work on +!ld!ng +rand !mage t'rog' ad"ert!&!ng-
De"elo%!ng t'e !nfra&trctre of t'e off!ce
20
OPPORTUNITIES;
It !& a learn!ng organ!/at!on-
De"elo%ment of 'man re&orce&-
Ex%lor!ng a"ene& !n E6 commerce B&!ne&&-
More &tre&& on log!&t!c& and fre!g't-
THREATS;
T'e grow!ng &e of *AL0 E >MAI) and INTERNET MEDIA for docment
and !nformat!on tran&fer ma# effect t'e %r!mar# market of &er"!ce-
Sat!&f!ed c&tomer& of t'e com%et!tor&-
New com%an!e& are enter!ng t'e a!r cargo mo"ement !nd&tr#-
21
SOME MAJOR COMPANIES WHICH HA8E POTENTIAL FOR DOMESTIC
AIR EXPRESS
I#T INDUSTR9 -
=racle
Mo&er Baer
Len!t!&
COMPONENTS AND PRECISION TOOLS-
Den&o
8#gon
Hone#well
GARMENTS SHOES @ ACCESSORIES -
Ree+ok
S!erra Ind&tr!e&
T!tan
)aco&te
Ra# Ban
CONSUMER DURA!LES ELECTRONICS @ TELECOM-
Sam&ng
Son#
M!cro&oft =3
San&!
22
I)37+($< T<&% '7( '5 (6% C'*&/),%+ :,+,(%3
23
Ex%ort Ho&e&
Ato Part& ? Prec!&!on Tool&
$on&mer Dra+le& ? Telecom
IT
Acce&&or!e&
Garment& ? S'oe&
=t'er&
T<&% '5 L'4,+(,- &$'-%++ $%A7,$%3
24
D4M
9:M
:M
A!r ? Srface
Tran&%ort
Srface Tran&%ort
Ra!l ? Srface
Tran&%ort
Out of 30 Companies Visited 80% required both air and surfae transport! 15% required
on"# surfae transport $hereas! 5% required both surfae and rai" transport% &'omesti(
C'*&%(,('$+ M/$0%( S6/$% (D'*%+(,- A,$ M/$0%()
25
<:M
3:M
9:M
3:M
Gat!
Ble Dart
Safex
=t'er& 1AT)0 S%eed Age0
DTD$0 *!r&t *l!g't2
NoteI A*)J& cl!ent& 'a"e not +een "!&!ted and 'ence 'a"e not +een taken !nto &am%le &!/e%
C'*&%(,('$+ M/$0%( S6/$% (I)(%$)/(,')/1 A,$ M/$0%()
26
<4M
9:M
94M
94M
9:M
34M
DH)
Ex%ed!tor&
AP)
S'anker&
Excel
=t'er&
NoteI A*)J& cl!ent& 'a"e not +een "!&!ted and 'ence 'a"e not +een taken !nto
&am%le &!/e-
I#T# INDUSTR9
P$'-7$%*%)( (I)-173,)4 ,*&'$(+ '5 5,),+6%3 4''3+ /)3 $/?
*/(%$,/1)

27
54M
<4M
<4M
Sea
A!r
)and
::M
54M
:M
A!r
Srface
Ra!l
DISTRI!UTION DOMESTICALL9 OF FINISHED GOODS
CONSUMER DURA!LES ELECTRONICS AND TELECOM
P$'-7$%*%)( (I)-173,)4 ,*&'$(+ '5 5,),+6%3 4''3+ /)3 $/?
*/(%$,/1)
28
:4M
9:M
<:M
Sea
A!r
Srface
<:M
:4M
9:M
A!r
Srface
Ra!l
DISTRI!UTION DOMESTICALL9 OF FINISHED GOODS
GARMENTS SHOES AND ACCESSORIES
P$'-7$%*%)( (I)-173,)4 ,*&'$(+ '5 5,),+6%3 4''3+ /)3 $/?
*/(%$,/1)
29
3:M
<:M
54M
Sea
A!r
Srface
5:M
54M
9:M
Srface
A!r
Ra!l
DISTRI!UTION DOMESTICALL9 OF FINISHED GOODS
LOGISTICS IN INDIA ; LAGGING !EHIND THE WORLD
Glo+al Stat& Dome&t!c &tat&
S&%)3,)4 A:%$/4% 94M of GDP 9<M of GDP
T$/)+,( L'++%+ 5M 67M <4M Per!&'a+le
95 M Non6Per!&'a+le
KE9 REASONS FOR INEFFICIENT LOGISTICS#
Poor !nfra&trctre-
Under!"ed %otent!al to ct co&t-
Nmero& reglator# !& norgan!/ed &ector I No %rofe&&!onal a%%roac'-
)aw tran&%ortat!on eff!c!enc# 3:4 FmKda# 1Glo+al a"erage 9444
km&Kda#2
Un&!ta+le "e'!cle&0 5:M conta!ner!/ed and glo+al A4M-
Unfoc&&ed &%end!ng glo+al ot&orc!ng trend& -
=t&orce log!&t!c& grow!ng 3:M6<4M %er annm !n US market-
C4M of fortne :44 com%an!e& are ot&orc!ng t'e!r log!&t!c re(!rement&-
30
ANAL9SIS IN !RIEF;
Pr!ce !& a ma.or factor& e&%ec!all# for t'e &maller organ!/at!on t'erefore
effort& &'old +e made to redce !t-
I-T Ind&tr!e& l!ke =racle 'a"e ma.or %otent!al and t'erefore m&t +e
targeted-
Ble dart0 Gat! and Safex are t'e ma.or $om%et!tor& w!t' Gat! +e!ng t'e
market leader-
Bare'o&!ng of mo&t com%an!e& !& managed !nternall# exce%t =racle-
Rate0Ser"!ce and !mage of t'e log!&t!c &er"!ce %ro"!der %la#& an !m%ortant
role
Mo&t of t'e com%an!e& look for "ale added &er"!ce& l!ke In&rance0 Track
and Trace0 $'e(e $ollect!on and =ctro!-
T'e log!&t!cal dec!&!on taken +# mo&t com%an!e& exce%t &maller one& !&
&trateg!cal w'en c'oo&!ng carr!er& at nat!onal le"el-
31
RECOMMENDATIONS
Gett!ng to t'e r!g't %er&on for Dome&t!c A!r Ex%re&& rate& wa& t!me
con&m!ng w'!c' &'old +e worked %on to woo %otent!al c&tomer-
A*) &'old work %on rond t'e clock P!ck6%0 l!ke !& +e!ng done +# *!r&t
*l!g't-
Pro!r!t# del!"er# ? del!"er# on Snda#& &'old +e %ro"!ded0 l!ke !& +e!ng
done +# DTD$-
T'e %re&ent %ol!c# of refra!n!ng from carr#!ng good& of '!g' "ale l!ke
.eweller# and %er!&'a+le& 1*ood Prodct&2 &'old +e done awa# w!t'0!n
order to !ncrea&e market &'are-
)ead t!me !n re&%ect to metro and &mall c!t!e& &'old +e d!fferent!ated and
made clear-
Stre&& &'old +e la!d on ad"ert!&ement-
Reglar a!r &er"!ce& &'old +e &tarted to %lace& l!ke ;amm-
Rate& to %lace& l!ke $alctta0 Bom+a#0 H#dera+ad &'old +e re"!&ed and
made negot!a+le !n "!ew of com%et!tor&0 lower rate& &%ec!all# of Aramex-
A*) &'old 'a"e a d!rect control o"er &rface "e'!cle& carr#!ng good&
from A!r%ort to door ? "!ce6"er&a e&%ec!all# !n Nort'Ea&t-
T'e!r &'old +e a %ol!c# of m!n!mm c'argea+le we!g't a& aga!n&t t'e
%re&ent %ol!c# of m!n!mm fare0 w'!c' !& &!m%le to nder&tand-
32
CONCLUSION
T'e mo&t !m%ortant factor& t'at are to +e looked forward !n a cor!er !nd&tr#
!& t'e (al!t# of !t& &er"!ce&0 !ntegr!t#0 t!m!ng0 %erformance0 c&tomer
relat!on&'!% and market!ng &trateg!e&- In t'!& %re&ent market &cenar!o0 a
%rem!m a!r ex%re&& !nd&tr# can t'r!"e and reac' a wa# toward& excellence
+# &at!&f#!ng t'e con&merJ& ex%ectat!on& and flf!ll!ng t'e a+o"e &a!d
c'aracter!&t!c&-
T'e %ro.ect wa& taken % w!t' t'e %r%o&e to nder&tand t'e !m%ortance of
A!r cargo !n t'e cor%orate world- T'e !nformat!onJ& t'at 'a& +een collected !n
t'e &r"e# w!ll 'el% A*) to concentrate and foc& on t'e cargo &er"!ce& to f!ne
tne !n t'e cor&e of !t& com%et!t!"e market- It w!ll al&o 'el% t'e com%an# to
de"elo% !n t'e area& !n w'!c' !t& com%et!tor& are a'ead-
In t'e %re&ent world of w!nn!ng t'e race !n e"er# f!eld0 t'e factor of t!me
+ecome& monmental and t'e %r!me o+.ect!"e of an# a!r ex%re&& !& to le&&en
t'e t!me +etween e"er# %o!nt on t'e glo+e re&lt!ng !n w!nn!ng of t'e race-
33
!I!LIOGRAPH9
92 GS%%l# c'a!n managementH +# PETER *-DRU$FER-
32 D=NA)D BA)TERS G)og!&t!c&0 an !ntrodct!on to &%%l# c'a!n
managementH-
<2 Be+&!te of A*) P8T- )TD-
52 Manal& of A*) P8T-)TD-
:2 Internet-

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