APICS DIGITAL BRAND IDENTITY STANDARDS

An Overview

Version 1.0 October 1, 2013
Proprietary and Condential For Internal Purposes Only
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
1 Site Elements 3
1.1 Header Treatment 5
1.2 Local Area Banner 6
1.3 Navigation 7
1.4 Sidebar 8
1.5 Body 9
2 Site Examples 10
2.1 Home Page Examples
(District) 12
2.1 Home Page Examples
(Chapter) 15
2.2 Sub-Page Examples 17
3 Site Conventions
and Guidelines 19
3.1 Site Conventions 21
3.2 Additional Guidelines 22
4 Visual Elements
and Styling 25
4.1 Colors and Fonts 27
4.2 Grid and Elements 28
5 Online Advertising
Standards 29
5.1 Online Advertising
Standards 31
6 Brand Message 32
6.1 Mission, Brand Pillars,
Position and Promise 33
Contents
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
Building the APICS Brand
As the leading professional association for supply chain and operations management, APICS is the premier
provider of research, education and certification programs that enable individuals and their organizations to
learn how to advance supply chain excellence, innovation and resilience.

We understand that supply chains are a strategic asset. Companies that build smart, high-performing supply
chains know success depends upon rigorous management and the application of best practices. In much the
same way, carefully managing APICSs professional image will build our brand into a strategic and valuable
asset. Consistency in the presentation of our external image across all media reinforces our leadership
position and communicates our commitment to excellence.

The APICS Digital Brand Identity Standards contains what you need to know to support the growth of our
brand on an APICS district or chapter website. These guidelines should be used in conjunction with the
APICS Brand Identity Standards. Following these guidelines will ensure that we present our organization in a
way that augments our brand equity and increases our market impact.

Please contact us with any questions you may have about our digital brand standards. Together we can
increase APICSs brand awareness, reputation and equity.
APICS Marketing Team
1
Introduction
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
The APICS Brand Advantage
A brand can be among the most valuable assets a company owns. In a crowded marketplace, a brand can be
a primary means of differentiation. However, a brand requires active management to achieve its full potential.
Brands are much more than a name and logo. Managed correctly, a brand will provide a sustainable competitive
advantage, a positive placeholder in the minds of target audiences, and equity that upholds premium pricing.
Strong, well-managed brands offer market strength in the face of economic, industry or company adversity.
They inspire customer trust, loyalty and additional business. They also help people understand what an
organization values.

The APICS Digital Brand Identity Standards provides the foundation for brand excellence and success in the
online realm. This guide establishes criteria and sets forth the ground rules to present a consistent APICS
brand experience to the marketplace. This guide is intended for anyone who manages, writes, edits or
designs a website or online collateral.

The APICS Digital Brand Identity Standards cannotand is not intended toprovide a solution for every situation.
If you have a branding question, please contact the APICS Marketing team at mktadmin@apics.org.
2
Introduction
Site Elements 1
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
1.0 Site Elements
Creating a Consistently Excellent Online Experience
For many of our members, potential members, prospects and customers, the very first experience they have
with APICS will be with a chapter or district website. A colleague could forward a link to an event, or a
prospective member could find a site via an online search. Its most important, therefore, that when someone
reaches an APICS affiliated site they have a positive experience. This first digital touch point could entice
someone to join, or lead to an immediate exit.

The site elements APICS has chosen are intended to offer visitors a consistently excellent experience that
highlights the chapter and district connection with APICS, yet allows for local personalization. Its a simple yet
strong design that offers flexibility. The design was purposefully intended to be easy to consistently apply and
update across various content management systems.

High-resolution files for web development purposes are available from the APICS Marketing team. To request
the files, please contact the APICS Marketing department at mktadmin@apics.org.
4
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
1.1 Header Treatment
The header contains static elements such as the logo, navigation and social media icons. This area is consistent throughout
the site and provides the user with a clear way to navigate the site.
Header size: 980px by 115px
Logo size: 300px by 50px
Social media icon size: 30px by 30px
Height must remain consistent
Layout, typography and background must remain consistent
Home
About APICS
Industry Content
& Research
Education
& Certication
APICS Local
Community
FAQ
Contact
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf
drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye. Short loin tongue fatback bresaola venison, rump ribeye
frankfurter pork boudin pork chop shankle corned beef turducken prosciutto. Leberkas shankle jerky spare ribs beef short ribs cow
prosciutto chuck meatball capicola brisket rump tenderloin. Cow pork tenderloin short loin, short ribs filet mignon sirloin shankle.
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare ribs cow rump kielbasa chicken ground round shoulder.
Pork loin salami short loin tongue flank biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet mignon pig tail beef, ball
tip boudin prosciutto beef ribs turkey. Hamburger shoulder fatback meatball cow meatloaf. Leberkas beef ribs sirloin pig venison.
WELCOME TO THE GREAT LAKES DISTRICT
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf
drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye.
Tri-tip pork belly strip steak doner drumstick
Filet mignon ham hock pork loin spare ribs cow rump
Kielbasa chicken ground round shoulder. Pork loin.
DISTRICT ANNOUNCEMENT
District meeting
LEARN MORE
Clocktower Resort & Conference Center
Rockford, Illinois
7:00 p.m. - 9:00 p.m.
UPCOMING EVENTS
18th
Case Competition
St. Cloud University
St. Cloud, Minnesota
3:00 p.m. - 5:00 p.m.
AUGUST
10th
to
11th
OCTOBER
LEARN MORE
COPYRIGHT 2013 APICS
days until
APICS 2014
464
>> REGISTER TODAY
LATEST NEWS
Lean enterprise workshop
Networking is king
APICS Advocates for its members
JULY
Home
About APICS
Industry Content
& Research
Education
& Certication
APICS Local
Community
FAQ
Contact
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf
drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye. Short loin tongue fatback bresaola venison, rump ribeye
frankfurter pork boudin pork chop shankle corned beef turducken prosciutto. Leberkas shankle jerky spare ribs beef short ribs cow
prosciutto chuck meatball capicola brisket rump tenderloin. Cow pork tenderloin short loin, short ribs filet mignon sirloin shankle.
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare ribs cow rump kielbasa chicken ground round shoulder.
Pork loin salami short loin tongue flank biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet mignon pig tail beef, ball
tip boudin prosciutto beef ribs turkey. Hamburger shoulder fatback meatball cow meatloaf. Leberkas beef ribs sirloin pig venison.
WELCOME TO THE GREAT LAKES DISTRICT
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf
drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye.
Tri-tip pork belly strip steak doner drumstick
Filet mignon ham hock pork loin spare ribs cow rump
Kielbasa chicken ground round shoulder. Pork loin.
DISTRICT ANNOUNCEMENT
District meeting
LEARN MORE
Clocktower Resort & Conference Center
Rockford, Illinois
7:00 p.m. - 9:00 p.m.
UPCOMING EVENTS
18th
Case Competition
St. Cloud University
St. Cloud, Minnesota
3:00 p.m. - 5:00 p.m.
AUGUST
10th
to
11th
OCTOBER
LEARN MORE
COPYRIGHT 2013 APICS
days until
APICS 2014
464
>> REGISTER TODAY
LATEST NEWS
Lean enterprise workshop
Networking is king
APICS Advocates for its members
JULY
OFFICIAL ORGANIZATION LOGO
Links back to home page of the district or chapter site.
LEAVE THIS AREA BLANK
SOCIAL MEDIA ICONS (OPTIONAL)
If a chapter or district has social media
links, they can be displayed here.
5
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
1.2 Local Area Banner

Home
About APICS
Industry Content
& Research
Education
& Certication
APICS Local
Community
FAQ
Contact
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf
drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye. Short loin tongue fatback bresaola venison, rump ribeye
frankfurter pork boudin pork chop shankle corned beef turducken prosciutto. Leberkas shankle jerky spare ribs beef short ribs cow
prosciutto chuck meatball capicola brisket rump tenderloin. Cow pork tenderloin short loin, short ribs filet mignon sirloin shankle.
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare ribs cow rump kielbasa chicken ground round shoulder.
Pork loin salami short loin tongue flank biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet mignon pig tail beef, ball
tip boudin prosciutto beef ribs turkey. Hamburger shoulder fatback meatball cow meatloaf. Leberkas beef ribs sirloin pig venison.
WELCOME TO THE GREAT LAKES DISTRICT
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf
drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye.
Tri-tip pork belly strip steak doner drumstick
Filet mignon ham hock pork loin spare ribs cow rump
Kielbasa chicken ground round shoulder. Pork loin.
DISTRICT ANNOUNCEMENT
District meeting
LEARN MORE
Clocktower Resort & Conference Center
Rockford, Illinois
7:00 p.m. - 9:00 p.m.
UPCOMING EVENTS
18th
Case Competition
St. Cloud University
St. Cloud, Minnesota
3:00 p.m. - 5:00 p.m.
AUGUST
10th
to
11th
OCTOBER
LEARN MORE
COPYRIGHT 2013 APICS
days until
APICS 2014
464
>> REGISTER TODAY
LATEST NEWS
Lean enterprise workshop
Networking is king
APICS Advocates for its members
JULY
Home
About APICS
Industry Content
& Research
Education
& Certication
APICS Local
Community
FAQ
Contact
JULY
For more than 50 years, APICS - the Association for Operations Management, has been the
global leader and premier source of the body of knowledge in operations management,
including production, inventory, supply chain, materials management, purchasing, and
logistics. Since 1957, individuals and companies have relied on APICS for its superior
training, internationally recognized certifications, comprehensive resources, and worldwide
network of accomplished industry professionals.

Our mission is to continue as the premier provider of resource management education in the
greater Cleveland area. The Cleveland Chapter is dedicated to enhancing individual & organi-
zational success by inspiring lifelong learning. One of our major goals is to enhance the
perceived value of the APICS body of knowledge to our members, future members and local
businesses. This will be accomplished by providing excellent instructors for our CPIM certifi-
cation classes as well as the new Fundamentals courses. The superior education we will
offer will help maintain our current membership numbers and position ourselves for growth.
ABOUT US
CALL FOR SPEAKERS MEMBER BENEFITS
LINKEDIN
We are now planning next years programs
and invite you to submit an abstract to be a
speaker. We want a slate of speakers ready
to go for both PDMs (professional develop-
ment meetings) and for seminars. We know
we have some of the brightest and most
talented professionals in the country!
At Alamo, APICS members get unlimited
mileage and year-round discounts of up to
20 percent off Alamos already great rates.
Book with your travel agent or Alamo. Be
sure to request ID Number 93539 at the
time of reservation. Call (800) 354-2322
or visit http://www.alamo.com
Members - Please invite your co-workers,
family, friends, and anyone you know who
would be interested in learning more about
APICS Cleveland programs, courses, or
activities.
LEARN MORE LEARN MORE
LEARN MORE
LATEST NEWS
LeanEnterpriseWorkshop
Our Akron Area APICS Chapter is
pleased to offer the APICS Lean
Enterprise Workshop Series.
Networkingis King
APICS members are one of the top
professional groups around Cleveland
with skill sets that are above and
beyond any employer can hope to
have on their team.
APICSAdvocates for its
Members
APICS has written a letter to
employers to bring visibility to the
value of operations and supply chain
management professionals.
CAREER OPPORTUNITIES
Be sure to check out all of our latest job
postings. Our database is updated weekly
with new and exciting opportunities
available exclusively for our members.
LEARN MORE
HOME | ABOUT APICS | INDUSTRY CONTENT & RESEARCH | EDUCATION & CERTIFICATION | APICS LOCAL COMMUNITY | FAQ | CONTACT
COPYRIGHT 2013 APICS
days until
APICS 2014
464 464
>> REGISTER TODAY
IMAGE BANNER OPTION 1
Choose four images that reect the chapter/district.
IMAGE BANNER SPACING
The four photos must be spaced 10px apart.
IMAGE BANNER OPTION 2
Choose one primary image that reects the chapter/district.
Header specication is 940px by 140px
Height must remain consistent
Image must maintain aspect ratio
6
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
1.3 Navigation
Home
About APICS
Industry Content
& Research
Education
& Certication
APICS Local
Community
FAQ
Contact
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf
drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye. Short loin tongue fatback bresaola venison, rump ribeye
frankfurter pork boudin pork chop shankle corned beef turducken prosciutto. Leberkas shankle jerky spare ribs beef short ribs cow
prosciutto chuck meatball capicola brisket rump tenderloin. Cow pork tenderloin short loin, short ribs filet mignon sirloin shankle.
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare ribs cow rump kielbasa chicken ground round shoulder.
Pork loin salami short loin tongue flank biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet mignon pig tail beef, ball
tip boudin prosciutto beef ribs turkey. Hamburger shoulder fatback meatball cow meatloaf. Leberkas beef ribs sirloin pig venison.
WELCOME TO THE GREAT LAKES DISTRICT
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf
drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye.
Tri-tip pork belly strip steak doner drumstick
Filet mignon ham hock pork loin spare ribs cow rump
Kielbasa chicken ground round shoulder. Pork loin.
DISTRICT ANNOUNCEMENT
District meeting
LEARN MORE
Clocktower Resort & Conference Center
Rockford, Illinois
7:00 p.m. - 9:00 p.m.
UPCOMING EVENTS
18th
Case Competition
St. Cloud University
St. Cloud, Minnesota
3:00 p.m. - 5:00 p.m.
AUGUST
10th
to
11th
OCTOBER
LEARN MORE
COPYRIGHT 2013 APICS
days until
APICS 2014
464
>> REGISTER TODAY
LATEST NEWS
Lean enterprise workshop
Networking is king
APICS Advocates for its members
JULY
HOME HISTORY EVENTS RESOURCES STUDENTS FAQ CONTACT US
HOME | ABOUT APICS | INDUSTRY CONTENT & RESEARCH | EDUCATION & CERTIFICATION | APICS LOCAL COMMUNITY | FAQ | CONTACT
COPYRIGHT 2013 APICS
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham
hock turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef
pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef
pastrami, meatloaf drumstick bresaola t-bone short ribs pork chop beef ribs strip
steak bacon ribeye. Short loin tongue fatback bresaola venison, rump ribeye frank-
furter pork boudin pork chop shankle corned beef turducken prosciutto. Leberkas
shankle jerky spare ribs beef short ribs cow prosciutto chuck meatball capicola
brisket rump tenderloin. Cow pork tenderloin short loin, short ribs filet mignon sirloin
shankle.
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare
ribs cow rump kielbasa chicken ground round shoulder. Pork loin salami short loin
tongue flank biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet
mignon pig tail beef, ball tip boudin prosciutto beef ribs turkey. Hamburger shoulder
fatback meatball cow meatloaf. Leberkas beef ribs sirloin pig venison.
WELCOME TO THE GREAT LAKES DISTRICT
LATEST NEWS
Lean enterprise workshop
Networking is king
APICS Advocates for its members
District meeting
Presentations from the 5/18
district meeting
Succession Planning - Keith Johnson CPIM,
CSCP & Jim Tilton CPIM
Foundation Update - Tim Wilson CFPIM,
CIRM, CSCP
LEARN MORE
DOWNLOAD
JULY
Clocktower Resort &
Conference Center
Rockford, Illinois
7:00 p.m. - 9:00 p.m.
DOWNLOAD
days until
APICS 2014
464
>> REGISTER TODAY
UPCOMING EVENTS
18th
Case Competition
St. Cloud University
St. Cloud, Minnesota
3:00 p.m. - 5:00 p.m.
AUGUST
10th
to
11th
OCTOBER
LEARN MORE
DOWNLOADS
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham
hock turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef
pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef
pastrami, meatloaf drumstick bresaola t-bone short ribs pork chop beef ribs strip
steak bacon ribeye.
Tri-tip pork belly strip steak doner drumstick
Filet mignon ham hock pork loin spare ribs cow rump
Kielbasa chicken ground round shoulder. Pork loin.
DISTRICT ANNOUNCEMENT
HORIZONTAL NAVIGATION
Horizontal navigation is an option for primary navigation.
UP STATE
The up state of the buton must use #f5c400 as the color.
DOWN STATE
The down state of the buton must use #00548b as the color.
Navigation butons are 40px by 135px
Type size for navigation is 11px
Sub-menus can be used as well for second-tier navigation
LEFT NAVIGATION
Lef navigation can be used as the primary navigation for the site.
SECOND LEVEL NAVIGATION
When arrow is clicked, optional sub-menu appears. Section titles are
used when the sub-navigation needs to be categorized, but there is no
page for the categories.
7
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
HOME HISTORY EVENTS RESOURCES STUDENTS FAQ CONTACT US
HOME | ABOUT APICS | INDUSTRY CONTENT & RESEARCH | EDUCATION & CERTIFICATION | APICS LOCAL COMMUNITY | FAQ | CONTACT
COPYRIGHT 2013 APICS
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham
hock turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef
pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef
pastrami, meatloaf drumstick bresaola t-bone short ribs pork chop beef ribs strip
steak bacon ribeye. Short loin tongue fatback bresaola venison, rump ribeye frank-
furter pork boudin pork chop shankle corned beef turducken prosciutto. Leberkas
shankle jerky spare ribs beef short ribs cow prosciutto chuck meatball capicola
brisket rump tenderloin. Cow pork tenderloin short loin, short ribs filet mignon sirloin
shankle.
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare
ribs cow rump kielbasa chicken ground round shoulder. Pork loin salami short loin
tongue flank biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet
mignon pig tail beef, ball tip boudin prosciutto beef ribs turkey. Hamburger shoulder
fatback meatball cow meatloaf. Leberkas beef ribs sirloin pig venison.
WELCOME TO THE GREAT LAKES DISTRICT
LATEST NEWS
Lean enterprise workshop
Networking is king
APICS Advocates for its members
District meeting
Presentations from the 5/18
district meeting
Succession Planning - Keith Johnson CPIM,
CSCP & Jim Tilton CPIM
Foundation Update - Tim Wilson CFPIM,
CIRM, CSCP
LEARN MORE
DOWNLOAD
JULY
Clocktower Resort &
Conference Center
Rockford, Illinois
7:00 p.m. - 9:00 p.m.
DOWNLOAD
days until
APICS 2014
464
>> REGISTER TODAY
UPCOMING EVENTS
18th
Case Competition
St. Cloud University
St. Cloud, Minnesota
3:00 p.m. - 5:00 p.m.
AUGUST
10th
to
11th
OCTOBER
LEARN MORE
DOWNLOADS
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham
hock turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef
pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef
pastrami, meatloaf drumstick bresaola t-bone short ribs pork chop beef ribs strip
steak bacon ribeye.
Tri-tip pork belly strip steak doner drumstick
Filet mignon ham hock pork loin spare ribs cow rump
Kielbasa chicken ground round shoulder. Pork loin.
DISTRICT ANNOUNCEMENT
HOME HISTORY EVENTS RESOURCES STUDENTS FAQ CONTACT US
HOME | ABOUT APICS | INDUSTRY CONTENT & RESEARCH | EDUCATION & CERTIFICATION | APICS LOCAL COMMUNITY | FAQ | CONTACT
COPYRIGHT 2013 APICS
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham
hock turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef
pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef
pastrami, meatloaf drumstick bresaola t-bone short ribs pork chop beef ribs strip
steak bacon ribeye. Short loin tongue fatback bresaola venison, rump ribeye frank-
furter pork boudin pork chop shankle corned beef turducken prosciutto. Leberkas
shankle jerky spare ribs beef short ribs cow prosciutto chuck meatball capicola
brisket rump tenderloin. Cow pork tenderloin short loin, short ribs filet mignon sirloin
shankle.
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare
ribs cow rump kielbasa chicken ground round shoulder. Pork loin salami short loin
tongue flank biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet
mignon pig tail beef, ball tip boudin prosciutto beef ribs turkey. Hamburger shoulder
fatback meatball cow meatloaf. Leberkas beef ribs sirloin pig venison.
WELCOME TO THE GREAT LAKES DISTRICT
LATEST NEWS
Lean enterprise workshop
Networking is king
APICS Advocates for its members
District meeting
Presentations from the 5/18
district meeting
Succession Planning - Keith Johnson CPIM,
CSCP & Jim Tilton CPIM
Foundation Update - Tim Wilson CFPIM,
CIRM, CSCP
LEARN MORE
DOWNLOAD
JULY
Clocktower Resort &
Conference Center
Rockford, Illinois
7:00 p.m. - 9:00 p.m.
DOWNLOAD
days until
APICS 2014
464
>> REGISTER TODAY
UPCOMING EVENTS
18th
Case Competition
St. Cloud University
St. Cloud, Minnesota
3:00 p.m. - 5:00 p.m.
AUGUST
10th
to
11th
OCTOBER
LEARN MORE
DOWNLOADS
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham
hock turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef
pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef
pastrami, meatloaf drumstick bresaola t-bone short ribs pork chop beef ribs strip
steak bacon ribeye.
Tri-tip pork belly strip steak doner drumstick
Filet mignon ham hock pork loin spare ribs cow rump
Kielbasa chicken ground round shoulder. Pork loin.
DISTRICT ANNOUNCEMENT
Home
About APICS
Industry Content
& Research
Education
& Certication
APICS Local
Community
FAQ
Contact
JULY
For more than 50 years, APICS - the Association for Operations Management, has been the
global leader and premier source of the body of knowledge in operations management,
including production, inventory, supply chain, materials management, purchasing, and
logistics. Since 1957, individuals and companies have relied on APICS for its superior
training, internationally recognized certifications, comprehensive resources, and worldwide
network of accomplished industry professionals.

Our mission is to continue as the premier provider of resource management education in the
greater Cleveland area. The Cleveland Chapter is dedicated to enhancing individual & organi-
zational success by inspiring lifelong learning. One of our major goals is to enhance the
perceived value of the APICS body of knowledge to our members, future members and local
businesses. This will be accomplished by providing excellent instructors for our CPIM certifi-
cation classes as well as the new Fundamentals courses. The superior education we will
offer will help maintain our current membership numbers and position ourselves for growth.
ABOUT US
CALL FOR SPEAKERS MEMBER BENEFITS
LINKEDIN
We are now planning next years programs
and invite you to submit an abstract to be a
speaker. We want a slate of speakers ready
to go for both PDMs (professional develop-
ment meetings) and for seminars. We know
we have some of the brightest and most
talented professionals in the country!
At Alamo, APICS members get unlimited
mileage and year-round discounts of up to
20 percent off Alamos already great rates.
Book with your travel agent or Alamo. Be
sure to request ID Number 93539 at the
time of reservation. Call (800) 354-2322
or visit http://www.alamo.com
Members - Please invite your co-workers,
family, friends, and anyone you know who
would be interested in learning more about
APICS Cleveland programs, courses, or
activities.
LEARN MORE LEARN MORE
LEARN MORE
LATEST NEWS
LeanEnterpriseWorkshop
Our Akron Area APICS Chapter is
pleased to offer the APICS Lean
Enterprise Workshop Series.
Networkingis King
APICS members are one of the top
professional groups around Cleveland
with skill sets that are above and
beyond any employer can hope to
have on their team.
APICSAdvocates for its
Members
APICS has written a letter to
employers to bring visibility to the
value of operations and supply chain
management professionals.
CAREER OPPORTUNITIES
Be sure to check out all of our latest job
postings. Our database is updated weekly
with new and exciting opportunities
available exclusively for our members.
LEARN MORE
HOME | ABOUT APICS | INDUSTRY CONTENT & RESEARCH | EDUCATION & CERTIFICATION | APICS LOCAL COMMUNITY | FAQ | CONTACT
COPYRIGHT 2013 APICS
days until
APICS 2014
464 464
>> REGISTER TODAY
1.4 Sidebar
Sidebars can be used to pull out secondary content such as related links, calls to action and promotions.
WIDTH
The sidebar is 200px in width. Both the lef and right sidebars can be used to add dynamic or static content to the site. They
may also have CSS styling as long as they adhere to brand-approved colors, fonts and treatments.
IMAGES
The lef sidebar can contain the following: lef navigation, contact information, dynamic content and external links.
The right sidebar can contain calendars, latest news and a call to action.
EXAMPLES
8
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
1.5 Body
The body is where the main content of the website goes. The design of the center column should be determined based on
the type of content that will be presented in this area.
EXAMPLES
HOME HISTORY EVENTS RESOURCES STUDENTS FAQ CONTACT US
HOME | ABOUT APICS | INDUSTRY CONTENT & RESEARCH | EDUCATION & CERTIFICATION | APICS LOCAL COMMUNITY | FAQ | CONTACT
COPYRIGHT 2013 APICS
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham
hock turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef
pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef
pastrami, meatloaf drumstick bresaola t-bone short ribs pork chop beef ribs strip
steak bacon ribeye. Short loin tongue fatback bresaola venison, rump ribeye frank-
furter pork boudin pork chop shankle corned beef turducken prosciutto. Leberkas
shankle jerky spare ribs beef short ribs cow prosciutto chuck meatball capicola
brisket rump tenderloin. Cow pork tenderloin short loin, short ribs filet mignon sirloin
shankle.
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare
ribs cow rump kielbasa chicken ground round shoulder. Pork loin salami short loin
tongue flank biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet
mignon pig tail beef, ball tip boudin prosciutto beef ribs turkey. Hamburger shoulder
fatback meatball cow meatloaf. Leberkas beef ribs sirloin pig venison.
WELCOME TO THE GREAT LAKES DISTRICT
LATEST NEWS
Lean enterprise workshop
Networking is king
APICS Advocates for its members
District meeting
Presentations from the 5/18
district meeting
Succession Planning - Keith Johnson CPIM,
CSCP & Jim Tilton CPIM
Foundation Update - Tim Wilson CFPIM,
CIRM, CSCP
LEARN MORE
DOWNLOAD
JULY
Clocktower Resort &
Conference Center
Rockford, Illinois
7:00 p.m. - 9:00 p.m.
DOWNLOAD
days until
APICS 2014
464
>> REGISTER TODAY
UPCOMING EVENTS
18th
Case Competition
St. Cloud University
St. Cloud, Minnesota
3:00 p.m. - 5:00 p.m.
AUGUST
10th
to
11th
OCTOBER
LEARN MORE
DOWNLOADS
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham
hock turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef
pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef
pastrami, meatloaf drumstick bresaola t-bone short ribs pork chop beef ribs strip
steak bacon ribeye.
Tri-tip pork belly strip steak doner drumstick
Filet mignon ham hock pork loin spare ribs cow rump
Kielbasa chicken ground round shoulder. Pork loin.
DISTRICT ANNOUNCEMENT
Home
About APICS
Industry Content
& Research
Education
& Certication
APICS Local
Community
FAQ
Contact
JULY
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent in nisl mi. Cras id enim
sed felis blandit fringilla at ac lorem. Interdum et malesuada fames ac ante ipsum primis in
faucibus. Morbi pretium elementum dignissim. Sed sagittis nibh eget sagittis suscipit. Sed
scelerisque orci a sollicitudin pulvinar. Vivamus ornare urna a est vehicula sagittis. Nullam
eget eros sed neque consectetur suscipit vel laoreet nulla. Mauris et ligula sem. Nullam
tempor condimentum suscipit. Curabitur pretium eros ac consectetur posuere.
Proin convallis enim sed mi suscipit, sit amet dictum leo lobortis. Morbi in laoreet sapien.
Mauris eleifend purus in metus ultricies auctor. Duis in iaculis sapien. Suspendisse hendre-
rit risus ac urna venenatis fringilla. Duis lacinia turpis in tortor accumsan, scelerisque
iaculis sem placerat. Aenean non turpis tortor. Vestibulum molestie rhoncus magna et
eleifend. Pellentesque hendrerit est tellus, non auctor neque dignissim vitae. Praesent
pellentesque ornare nisl, vel euismod est tempus eget. Vestibulum ante ipsum primis in
faucibus orci luctus et ultrices posuere cubilia.
ABOUT US
CALL FOR SPEAKERS MEMBER BENEFITS
LINKEDIN
We are now planning next years programs
and invite you to submit an abstract to be a
speaker. We want a slate of speakers ready
to go for both PDMs (professional develop-
ment meetings) and for seminars. We know
we have some of the brightest and most
talented professionals in the country!
At Alamo, APICS members get unlimited
mileage and year-round discounts of up to
20 percent off Alamos already great rates.
Book with your travel agent or Alamo. Be
sure to request ID Number 93539 at the
time of reservation. Call (800) 354-2322
or visit http://www.alamo.com
Members - Please invite your co-workers,
family, friends, and anyone you know who
would be interested in learning more about
APICS Cleveland programs, courses, or
activities.
LEARN MORE LEARN MORE
LEARN MORE
LATEST NEWS
LeanEnterpriseWorkshop
Our Akron Area APICS Chapter is
pleased to offer the APICS Lean
Enterprise Workshop Series.
Networkingis King
APICS members are one of the top
professional groups around Cleveland
with skill sets that are above and
beyond any employer can hope to
have on their team.
APICSAdvocates for its
Members
APICS has written a letter to
employers to bring visibility to the
value of operations and supply chain
management professionals.
CAREER OPPORTUNITIES
Be sure to check out all of our latest job
postings. Our database is updated weekly
with new and exciting opportunities
available exclusively for our members.
LEARN MORE
HOME | ABOUT APICS | INDUSTRY CONTENT & RESEARCH | EDUCATION & CERTIFICATION | APICS LOCAL COMMUNITY | FAQ | CONTACT
COPYRIGHT 2013 APICS
days until
APICS 2014
464
>> REGISTER TODAY
9
Site Examples 2
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
2.0 Site Examples
Creating a Visually Appealing Web Presence
The sample home page and interior page designs are intended to provide some examples of sites designed
using these guidelines. They are attractive, easy to navigate and distinctive. The horizontal and vertical
navigation, combined with the two- or three-column formats, allows for many page configurations.
11
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
2.1 Home Page Examples (District)
Home
About APICS
Industry Content
& Research
Education
& Certication
APICS Local
Community
FAQ
Contact
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf
drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye. Short loin tongue fatback bresaola venison, rump ribeye
frankfurter pork boudin pork chop shankle corned beef turducken prosciutto. Leberkas shankle jerky spare ribs beef short ribs cow
prosciutto chuck meatball capicola brisket rump tenderloin. Cow pork tenderloin short loin, short ribs filet mignon sirloin shankle.
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare ribs cow rump kielbasa chicken ground round shoulder.
Pork loin salami short loin tongue flank biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet mignon pig tail beef, ball
tip boudin prosciutto beef ribs turkey. Hamburger shoulder fatback meatball cow meatloaf. Leberkas beef ribs sirloin pig venison.
WELCOME TO THE GREAT LAKES DISTRICT
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf
drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye.
Tri-tip pork belly strip steak doner drumstick
Filet mignon ham hock pork loin spare ribs cow rump
Kielbasa chicken ground round shoulder. Pork loin.
DISTRICT ANNOUNCEMENT
District meeting
LEARN MORE
Clocktower Resort & Conference Center
Rockford, Illinois
7:00 p.m. - 9:00 p.m.
UPCOMING EVENTS
18th
Case Competition
St. Cloud University
St. Cloud, Minnesota
3:00 p.m. - 5:00 p.m.
AUGUST
10th
to
11th
OCTOBER
LEARN MORE
COPYRIGHT 2013 APICS
days until
APICS 2014
464
>> REGISTER TODAY
LATEST NEWS
Lean enterprise workshop
Networking is king
APICS Advocates for its members
JULY
12
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
Home
About APICS
Industry Content
& Research
Education
& Certication
APICS Local
Community
FAQ
Contact
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf
drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye. Short loin tongue fatback bresaola venison, rump ribeye
frankfurter pork boudin pork chop shankle corned beef turducken prosciutto. Leberkas shankle jerky spare ribs beef short ribs cow
prosciutto chuck meatball capicola brisket rump tenderloin. Cow pork tenderloin short loin, short ribs filet mignon sirloin shankle.
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare ribs cow rump kielbasa chicken ground round shoulder.
Pork loin salami short loin tongue flank biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet mignon pig tail beef, ball
tip boudin prosciutto beef ribs turkey. Hamburger shoulder fatback meatball cow meatloaf. Leberkas beef ribs sirloin pig venison.
WELCOME TO THE GREAT LAKES DISTRICT
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf
drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye.
Tri-tip pork belly strip steak doner drumstick
Filet mignon ham hock pork loin spare ribs cow rump
Kielbasa chicken ground round shoulder. Pork loin.
DISTRICT ANNOUNCEMENT
District meeting
LEARN MORE
Clocktower Resort & Conference Center
Rockford, Illinois
7:00 p.m. - 9:00 p.m.
UPCOMING EVENTS
18th
Case Competition
St. Cloud University
St. Cloud, Minnesota
3:00 p.m. - 5:00 p.m.
AUGUST
10th
to
11th
OCTOBER
LEARN MORE
COPYRIGHT 2013 APICS
days until
APICS 2014
464
>> REGISTER TODAY
LATEST NEWS
Lean enterprise workshop
Networking is king
APICS Advocates for its members
JULY
HOME HISTORY EVENTS RESOURCES STUDENTS FAQ CONTACT US
HOME | ABOUT APICS | INDUSTRY CONTENT & RESEARCH | EDUCATION & CERTIFICATION | APICS LOCAL COMMUNITY | FAQ | CONTACT
COPYRIGHT 2013 APICS
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham
hock turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef
pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef
pastrami, meatloaf drumstick bresaola t-bone short ribs pork chop beef ribs strip
steak bacon ribeye. Short loin tongue fatback bresaola venison, rump ribeye frank-
furter pork boudin pork chop shankle corned beef turducken prosciutto. Leberkas
shankle jerky spare ribs beef short ribs cow prosciutto chuck meatball capicola
brisket rump tenderloin. Cow pork tenderloin short loin, short ribs filet mignon sirloin
shankle.
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare
ribs cow rump kielbasa chicken ground round shoulder. Pork loin salami short loin
tongue flank biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet
mignon pig tail beef, ball tip boudin prosciutto beef ribs turkey. Hamburger shoulder
fatback meatball cow meatloaf. Leberkas beef ribs sirloin pig venison.
WELCOME TO THE GREAT LAKES DISTRICT
LATEST NEWS
Lean enterprise workshop
Networking is king
APICS Advocates for its members
District meeting
Presentations from the 5/18
district meeting
Succession Planning - Keith Johnson CPIM,
CSCP & Jim Tilton CPIM
Foundation Update - Tim Wilson CFPIM,
CIRM, CSCP
LEARN MORE
DOWNLOAD
JULY
Clocktower Resort &
Conference Center
Rockford, Illinois
7:00 p.m. - 9:00 p.m.
DOWNLOAD
days until
APICS 2014
464
>> REGISTER TODAY
UPCOMING EVENTS
18th
Case Competition
St. Cloud University
St. Cloud, Minnesota
3:00 p.m. - 5:00 p.m.
AUGUST
10th
to
11th
OCTOBER
LEARN MORE
DOWNLOADS
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham
hock turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef
pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef
pastrami, meatloaf drumstick bresaola t-bone short ribs pork chop beef ribs strip
steak bacon ribeye.
Tri-tip pork belly strip steak doner drumstick
Filet mignon ham hock pork loin spare ribs cow rump
Kielbasa chicken ground round shoulder. Pork loin.
DISTRICT ANNOUNCEMENT
2.1 Home Page Examples (District)
13
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
2.1 Home Page Examples (Chapter)
HOME ABOUT APICS
INDUSTRY CONTENT
& RESEARCH
EDUCATION
& CERTIFICATION
APICS LOCAL
COMMUNITY
FAQ CONTACT US
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock turkey. Tenderloin capicola spare ribs strip steak
sirloin hamburger corned beef pancetta tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami, meatloaf drum-
stick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye. Short loin tongue fatback bresaola venison, rump ribeye frank-
furter pork boudin pork chop shankle corned beef turducken prosciutto. Leberkas shankle jerky spare ribs beef short ribs cow prosciutto chuck
meatball capicola brisket rump tenderloin. Cow pork tenderloin short loin, short ribs filet mignon sirloin shankle.
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare ribs cow rump kielbasa chicken ground round shoulder. Pork
loin salami short loin tongue flank biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet mignon pig tail beef, ball tip boudin
prosciutto beef ribs turkey. Hamburger shoulder fatback meatball cow meatloaf. Leberkas beef ribs sirloin pig venison.
ABOUT US
CALL FOR SPEAKERS MEMBER BENEFITS LINKEDIN
We are now planning next years programs
and invite you to submit an abstract to be a
speaker. We want a slate of speakers ready
to go for both PDMs (professional develop-
ment meetings) and for seminars. We know
we have some of the brightest and most
talented professionals in the country!
At Alamo, APICS members get unlimited
mileage and year-round discounts of up to
20 percent off Alamos already great rates.
Book with your travel agent or Alamo. Be
sure to request ID Number 93539 at the
time of reservation. Call (800) 354-2322
or visit http://www.alamo.com
Members - Please invite your co-workers,
family, friends, and anyone you know who
would be interested in learning more about
APICS Cleveland programs, courses, or
activities.
HOME | ABOUT APICS | INDUSTRY CONTENT & RESEARCH | EDUCATION & CERTIFICATION | APICS LOCAL COMMUNITY | FAQ | CONTACT
COPYRIGHT 2013 APICS
days until
APICS 2014
464
>> REGISTER TODAY
LEARN MORE LEARN MORE LEARN MORE
LATEST NEWS
Leanenterpriseworkshop
Networkingis king
APICSAdvocates for its members
14
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
2.1 Home Page Examples (Chapter)
Home
About APICS
Industry Content
& Research
Education
& Certication
APICS Local
Community
FAQ
Contact
JULY
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock
turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef pancetta
tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami,
meatloaf drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye.
Short loin tongue fatback bresaola venison, rump ribeye frankfurter pork boudin pork chop
shankle corned beef turducken prosciutto. Leberkas shankle jerky spare ribs beef short ribs
cow prosciutto chuck meatball capicola brisket rump tenderloin. Cow pork tenderloin short
loin, short ribs filet mignon sirloin shankle.
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare ribs cow
rump kielbasa chicken ground round shoulder. Pork loin salami short loin tongue flank
biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet mignon pig tail
beef, ball tip boudin prosciutto beef ribs turkey. Hamburger shoulder fatback meatball cow
meatloaf. Leberkas beef ribs sirloin pig venison.
ABOUT US
CALL FOR SPEAKERS MEMBER BENEFITS
LINKEDIN
We are now planning next years programs
and invite you to submit an abstract to be a
speaker. We want a slate of speakers ready
to go for both PDMs (professional develop-
ment meetings) and for seminars. We know
we have some of the brightest and most
talented professionals in the country!
At Alamo, APICS members get unlimited
mileage and year-round discounts of up to
20 percent off Alamos already great rates.
Book with your travel agent or Alamo. Be
sure to request ID Number 93539 at the
time of reservation. Call (800) 354-2322
or visit http://www.alamo.com
Members - Please invite your co-workers,
family, friends, and anyone you know who
would be interested in learning more about
APICS Cleveland programs, courses, or
activities.
LEARN MORE LEARN MORE
LEARN MORE
LATEST NEWS
LeanEnterpriseWorkshop
Our Akron Area APICS Chapter is
pleased to offer the APICS Lean
Enterprise Workshop Series.
Networkingis King
APICS members are one of the top
professional groups around Cleveland
with skill sets that are above and
beyond any employer can hope to
have on their team.
APICSAdvocates for its
Members
APICS has written a letter to
employers to bring visibility to the
value of operations and supply chain
management professionals.
CAREER OPPORTUNITIES
Be sure to check out all of our latest job
postings. Our database is updated weekly
with new and exciting opportunities
available exclusively for our members.
LEARN MORE
HOME | ABOUT APICS | INDUSTRY CONTENT & RESEARCH | EDUCATION & CERTIFICATION | APICS LOCAL COMMUNITY | FAQ | CONTACT
COPYRIGHT 2013 APICS
days until
APICS 2014
464
>> REGISTER TODAY
15
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
2.1 Home Page Examples (Chapter)
Home
About APICS
Industry Content
& Research
Education
& Certication
APICS Local
Community
FAQ
Contact
JULY
Bacon ipsum dolor sit amet pork chop bacon tail jowl sirloin tenderloin chicken ham hock
turkey. Tenderloin capicola spare ribs strip steak sirloin hamburger corned beef pancetta
tail sausage flank prosciutto t-bone meatloaf ribeye. Shoulder venison beef pastrami,
meatloaf drumstick bresaola t-bone short ribs pork chop beef ribs strip steak bacon ribeye.
Short loin tongue fatback bresaola venison, rump ribeye frankfurter pork boudin pork chop
shankle corned beef turducken prosciutto. Leberkas shankle jerky spare ribs beef short ribs
cow prosciutto chuck meatball capicola brisket rump tenderloin. Cow pork tenderloin short
loin, short ribs filet mignon sirloin shankle.
Tri-tip pork belly strip steak doner drumstick, filet mignon ham hock pork loin spare ribs cow
rump kielbasa chicken ground round shoulder. Pork loin salami short loin tongue flank
biltong jowl rump drumstick prosciutto. Cow sirloin fatback meatball filet mignon pig tail
beef, ball tip boudin prosciutto beef ribs turkey. Hamburger shoulder fatback meatball cow
meatloaf. Leberkas beef ribs sirloin pig venison.
ABOUT US
CALL FOR SPEAKERS MEMBER BENEFITS
LINKEDIN
We are now planning next years programs
and invite you to submit an abstract to be a
speaker. We want a slate of speakers ready
to go for both PDMs (professional develop-
ment meetings) and for seminars. We know
we have some of the brightest and most
talented professionals in the country!
At Alamo, APICS members get unlimited
mileage and year-round discounts of up to
20 percent off Alamos already great rates.
Book with your travel agent or Alamo. Be
sure to request ID Number 93539 at the
time of reservation. Call (800) 354-2322
or visit http://www.alamo.com
Members - Please invite your co-workers,
family, friends, and anyone you know who
would be interested in learning more about
APICS Cleveland programs, courses, or
activities.
LEARN MORE LEARN MORE
LEARN MORE
LATEST NEWS
LeanEnterpriseWorkshop
Our Akron Area APICS Chapter is
pleased to offer the APICS Lean
Enterprise Workshop Series.
Networkingis King
APICS members are one of the top
professional groups around Cleveland
with skill sets that are above and
beyond any employer can hope to
have on their team.
APICSAdvocates for its
Members
APICS has written a letter to
employers to bring visibility to the
value of operations and supply chain
management professionals.
CAREER OPPORTUNITIES
Be sure to check out all of our latest job
postings. Our database is updated weekly
with new and exciting opportunities
available exclusively for our members.
LEARN MORE
HOME | ABOUT APICS | INDUSTRY CONTENT & RESEARCH | EDUCATION & CERTIFICATION | APICS LOCAL COMMUNITY | FAQ | CONTACT
COPYRIGHT 2013 APICS
days until
APICS 2014
464
>> REGISTER TODAY
16
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
2.2 Sub-Page Examples
Home
About APICS
Industry Content
& Research
Education
& Certication
APICS Local
Community
FAQ
Contact
JULY
BOARD OF DIRECTORS: 2012-2013
Bob Stoll
President-Elect
Bob joined the APICS Cleveland Board in 2012. He has nearly 30 years of experience in engineering and operations and
supply chain management. Bob has been a Plant Manager at three different facilities, domestically and internationally.
He is experienced in ERP systems, quality, government regulation, international design standards, plant safety, logistics,
and supply chain management. Bob currently is an Assistant Professor at Ashland University. Bob has a Doctorate of
Business Administration in Operations & Supply Chain Management from Cleveland State University, a Master of Science
Mechanical Engineering from Case Western Reserve University, & a Master of Business Administration and Bachelor of
Science in Mechanical Engineering from Rochester Institute of Technology.
HOME | ABOUT APICS | INDUSTRY CONTENT & RESEARCH | EDUCATION & CERTIFICATION | APICS LOCAL COMMUNITY | FAQ | CONTACT
COPYRIGHT 2013 APICS
Dan Difilippo
Treasurer
Dan joined the APICS Cleveland Board in 2005 as an Assistant to the Director of Special Events and since then has held
positions of President, President-Elect, and Director of Education. He has 12+ years of Operations and Supply Chain
Management experience ranging from S&OP Planning and Forecasting to Negotiations and Sourcing to Operations Plan-
ning and Lean Workflow to Outbound Distribution and Logistics Operations. Dan currently works as the Global Supply
Chain Process Leader for Momentive Performance Materials (formerly GE Advanced Materials) where he leads processes
with teams in China, Japan, Germany, and the US. He is an alumni of The Weatherhead School of Management and Case
Western Reserves School of Engineering.
Edward Merker
Director of Communicatioins
Ed joined APICS in 2004 and has been on the Board of Directors since 2005, serving as Director of Chapter Marketing
till 2009. Ed has changed rolls in 2009 / 20010 to become Director of Communications where he is responsible for the
Cleveland Chapter Optimizer. The Optimizer is the chapter news publication which gets distributed to the chapter mem-
bership on a monthly basis. Ed will continue in this role for the 2010 / 20011 program year. Ed is a supply chain
professional with an MBA and is CPIM certified. He has held numerous managerial positions at local companies. He has
worked in Production Planning, Scheduling, Master Scheduling, and Resource Planning. Ed currently works for Swagelok
Company headquartered in Solon and with plants throughout the Cleveland area.
Dennis C. Okocha
CPIM, C.P.M., CSCP
Director of Communicatioins
Dennis has served in various capacities on the Cleveland APICS board of directors. He has been a Director-At-Large,
President Elect, President and currently the Director of Membership for the 2012/13 program year. Dennis holds
the APICS CPIM and CSCP designations along with the Institute for Supply Management purchasing manager certification
(C.P.M). Dennis obtained his Masters degree in Political Science (Public Administration) from the University of Lagos,
Nigeria. He has over 20 years experience in operations management and administration related positions. He has worked
in Government, higher education, banking and manufacturing. Dennis currently works as a Materials Manager at Aero Fluid
Products (a division of Transdigm, Inc.). Before joining AFP, he worked at Henkel Corporation and State Industrial Products.
17
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
2.2 Sub-Page Examples
Home
About APICS
Industry Content
& Research
Education
& Certication
APICS Local
Community
FAQ
Contact
JULY
APICS Cleveland Chapter By-Laws
Article I: Identification
Section 1 - Name
The name of this corporation shall be Cleveland Chapter, APICS The Association for Operations Management, Inc. Also D.B.A.: APICS Cleveland
Chapter, Inc.
Section 2 - Charter
This Chapter is charted by the State of Ohio as a Not for Profit Corporation. The officers and Board of Directors shall be responsible for
maintaining this not-profit status in accordance with all State of Ohio and Federal Statutes.

Section 3 - Location
The principal offices for the transaction of business shall be hereby fixed and located in Cleveland, Ohio.

Article II: Purposes

Section 1 - Purpose
Said corporation is organized exclusively for educational and research purposes, including, for such purposes, the making of distributions to
organizations that qualify as exempt organizations under Section 501 (c) (6) of the Internal Revenue Code of 1954 (or the corresponding provi-
sion of any future United States Internal Revenue Law). These educational and research purposes will be to establish a leading quality source of
resource management education for the Cleveland area. Resource management includes education in materials management (CPIM) and the
Certified Supply Chain Professional (CSCP) to specifically address the educational needs in supply chain management.
Foster and maintain high standards in the profession of production and resource management.
Provide means of mutual exchange of problems, information and ideas in the profession of production resource management.
Assist members and non-members in keeping abreast of latest techniques and systems in the profession of production and
resource management.
Conduct, encourage, and assist education and research in production and resource management.
Receive, own and maintain real and personal property as required and necessary to achieve its purposes and be consistent with them.
Advise and assist educational institutions in the development and improvement of educational programs dealing with production and
resource management.
Develop a community presence and awareness of the benefits of APICS certification. Develop an understanding of the benefits of
affiliation with APICS.
HOME | ABOUT APICS | INDUSTRY CONTENT & RESEARCH | EDUCATION & CERTIFICATION | APICS LOCAL COMMUNITY | FAQ | CONTACT
COPYRIGHT 2013 APICS
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Site Conventions and Guidelines 3
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
3.0 Site Conventions and Guidelines
Following Best Practices to Create a Highly Functional Site
While its easy to focus on the design elements, the images and the content, its often the attention to site
organization that separates a great website from a good one.
By following these standard conventions and guidelines, your site will offer a better user experience and
become easier to manage and update. Over time, these practices will improve your site search engine
optimization, too.
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APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
3.1 Site Conventions
GENERAL
Site Names. Site names in the header and the title tag should be writen using title case. Call the site APICS Cleveland
Chapter, not APICS CLEVELAND CHAPTER.
Horizontal Navigation. Items in the horizontal navigation must be writen using title case. For example, do not use
ALL CAPS; instead, use All Caps. Menu items should be a maximum of two lines of text that will wrap. Horizontal
navigation should be used only on sites with four to eight tabs. Sites with fewer than four tabs or more than eight should
use the lef navigation.
LINKS
When creating pages and links, use hyphens and not underscores in the URLs to separate words or numbers.
The reason behind this guideline is purposeful and outlined below:
1. Readability. As part of the templates CSS, links have text decoration set to blue (#0068AC) and not underlined in body
copy, which means that there is no line under the links. Links that are displayed in a bulleted list should appear in blue
(#0068AC) text, with no underline on hover. The hover color is set to dark gray (#6A737B).
2. Search Engine Optimization (SEO). Google recommends using hyphens instead of underscores in URLs. For example, if a
URL contains keyword1_keyword2, Google will only return that page if the user searches for keyword1_keyword2 (which
almost never happens). However, if you use hyphens in your URLs (e.g., keyword1-keyword2), that page can be returned if
the user searches for keyword1, keyword2, and even keyword1 keyword2.
We also recommend that all links be writen using lower case leters and should not include any spaces.
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APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
3.2 Additonal Guidelines
LINK TEXT
Embed links in your sentences and avoid copying and pasting the URL into your text. For example, if you
are advertising the events schedule, you might say: Our events schedule is consistently updated; be sure to check
it frequently.
EMAIL LINKS
Email links must be labeled as email and/or use the email address as the link text. If used in a narrative, then you may use
the persons name as the link text, provided it is clear that you are supplying a contact resource.
INTERNAL VS. EXTERNAL LINKS
All links to any site in the chapter or district subdomain, including links to another page within your site, should open in the
same window. Links to chapter or district websites should use the non-www URL as per the subdomain standards. Links to
external third-party sites should open in a new window. Remember to check your external links periodically to make sure
that the pages you are linking to are still live; this helps you avoid frustrating your users by taking them to a broken link.
Back to Top Links. When creating Back to Top anchor links for pages with longer content, use # as your link.
For example: Back to Top
ALL PAGES SHOULD HAVE THE
FOLLOWING ELEMENTS
Link to the home page from the logo; this
link should open in the same window.
Always include the area code for all
phone numbers.
Email addresses must be clickable.
No yout menus in navigation.

All sites are subject to review by the Marketing
Services department to ensure compliance with
the above standards.
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APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
3.2 Additonal Guidelines
CONTACT FORM
Individual contacts should be listed on all chapter or district sites. In addition, all of these sites should include a contact
form. This form must be accessible via the utilities links at the upper right of the page in the green header (just underneath
the contextual home link). The following components should be included in the form:
1. To (multiple categories may be used)
2. Your name
3. Your email address
4. Subject
5. Message (text box with 500-character limit)
6. Send a copy of this message to yourself (optional checkbox)
7. CAPTCHA (prevents spam)
All elds above, with the exception of send a copy of this message to yourself, are required. Please contact APICS for form
suggestions to embed on your site. Google, Wordpress and Wufoo all oer embed options.
LOGOS
The appropriate APICS logo must be used at all times. To view our logo standards, please visit the Marketing
website at apics.org/cbox.
IMAGES
All images should be resized before uploading them to the server. Dont rely on HTML width and height atributes.
Alternative Text (alt text). The use of alt text is required, which describes the content of the image whenever you use images
on your page. Alt text is required for ADA compliance (this text is read aloud to site visitors who use screen readers) and is
displayed if a user has images turned o in their browser. Including alt text is an accepted standard among web developers.
Tool Tip: When using an image for a link, be sure to include a tool tip by using the title atribute.
Uploaded images should be a minimum of 72 dots per inch (dpi) in resolution.
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APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
3.2 Additonal Guidelines
FILES, FOLDERS AND DOCUMENTS
Documents should open in a new window. Open
format (PDF, txt, rtf, csv) les are preferred. If you
wish to upload an atachment, make sure your
le name is writen in all lower case leters, and
spaces are separated with a hyphen. All online
content must meet ADA guidelines.
PDF is the preferred document type for all docu-
ments you upload. File names should not contain
any special characters or spaces. File names with
multiple words should be separated with a dash.
All documents moved during the web migration
process will remain intact in both name and le
type to ensure linkage is not broken for other
sites linking to those les. Moving forward, please
adhere to the proper le type and naming con-
ventions noted above.
The maximum le size for an uploaded image
should be no more than 1000K and documents
should be no more than 2MB.

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DIRECTORY STRUCTURE
A directory structure helps you organize similar
content in common areas. It also allows you to enter
keywords directly into your URL. This assists with
search engine optimization and allows your site to be
spidered and re-indexed by search engines.
Avoid Flat Directories. A at directory is one in which
each page can be found directly o the root. Flat
directories make it dicult for users to nd relevant
content and understand what is most important in
the sites hierarchy. An example of a at directory
might look like this:
htp://www.apics.org/page1
htp://www.apics.org/page2
htp://www.apics.org/page3
Group Like Content. Creating subdirectories allows
you to group like content into similar buckets. The
subdirectory acts like a keyword or tag that search
engines respond to when a query is made. It also
helps users understand the relationship between the
dierent pages in a section. Heres an example:
htp://www.apics.org/about
htp://www.apics.org/about/overview
htp://www.apics.org/about/strategic-partners
The Three Click Rule. When creating your
subdirectories, bear in mind the three click
rule. Many web developers will tell you to
keep your content within three clicks of your
home page. This not only makes it easier for
users to nd what they need on your site, but
also avoids burying the content too deeply in
your directory structure. The key is to nd the
right balance between logical organization and
subdirectory overload.
Visual Elements and Styling 4
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
4.0 Visual Elements and Styling
Building and Maintaining Site Appearance
While its tempting to use all the colors in the palette or make changes to typefaces to add extra emphasis or
character, a consistent application of color and type will reward you with a site thats crisp, clear and visually
balanced.
These guidelines will help you create and maintain sites similar to the examples.
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APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
4.1 Colors and Fonts
COLOR
The approved web color palete is based on the colors developed as part of the print standards at APICS.
The approved web colors are presented below with their corresponding hexidecimal code.
The lighter colors are ideal for background colors of blocks for placement in sidebars or other regions. The darker
colors work best for horizontal lines, block borders and page title embellishments.
#FFCF01 #0068AC #009DDC #6A737B
FONTS
Fonts are determined by the CSS in the template.
Page titles and subtitles appear in Franklin Gothic. Arial is the alternative.
Page headings appear in Franklin Gothic. Arial is the alternative.
Body copy appears in Arial.
Avoid adding extraneous treatments to text, such as highlighting or any other type of decoration.
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APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
4.2 Grid and Elements
GRID
The APICS chapter/district website should be set up on a 24-column grid with 30px column width and 10px guter width.
All design element should be applied to this grid.
ELEMENTS
Header
Width: 100%
Height: 100px
Background HEX Color: #FFFFFF
Horizontal Navigation
Width: 950px
Cell Width: Divided equally among the 950px
Font: Arial
Font Size: 10px (.63em)
HEX Color: #0068AC
Rollover HEX Color: #FFFFFF
Vertical Navigation
Width: 200px
Font Size: 14px (.9em)
HEX Color: #BEC0C2
Rollover HEX Color: #0068AC
Body H2
Font Size: 24px (1.5 em)
Font: Times New Roman; Weight: Bold
HEX Color: #0068AC
Body H3
Font Size: 22px (1.38em)
Font: Times New Roman; Weight: Bold
HEX Color: #231F20
Body H4
Font Size: 18px (1.12em)
Font: Times New Roman; Weight: Bold
HEX Color: #231F20
Body H5
Font Size: 16px (1.0em)
Font: Times New Roman; Weight: Bold
HEX Color: #231F20
Body H6
Font-size: 14px (.9em)
Font: Times New Roman; Weight: Bold
HEX Color: #231F20
Body Paragraph
Font Size: 12px (.75em)
Font: Arial
HEX Color: #231F20
Sidebar
Narrow Sidebar Width: 200px
Font: Arial
Font Size: 11px (.7em)
HEX Color: #BEC0C2
Header HEX Color: #0068AC
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Online Advertising Standards 5
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
5.1 Online Advertising Standards
Spreading the Word Through Banner Ads
At some point, it could make sense to advertise a district, a chapter or even a community event on your
website. If you decide to place banner ads on your site, the following guidelines are helpful.
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APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
5.1 Online Advertising Standards
File Formats Accepted
GIF, JPG, PNG, and SWF
Resolution
72 dpi (dots per inch)
Color Profile
RGB only
Animation
Animation may loop 3x, 24 fps., 15 seconds maximum
recommended for standard ad units.
Click-Through URL
Click URLs must be included when creative files are
submitted or through a third-party ad tag. Length
cannot exceed 1,000 characters.
Flash
All SWF Flash files must be submitted along with a back up GIF/
JPG/PNG file. Also, all SWF Flash files must contain a clickTag
and should be published for Flash Player 10.0 or an earlier
version.
Content
Ads may not be designed to blend in with the site, mimic
editorial fonts/colors, include fake form elements or incorporate
graphic symbols that represent non-existent functionality. If the
creative has the same background color as the site, it must
contain a visible border.
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Brand Message 6
APICS Digital Brand Identity Standards Overview Version 1.0 October 1, 2013
6.1 Mission, Brand Pillars, Position and Promise
Mission

APICS builds and validates knowledge in supply chain
and operations management. We enable our community
of members, aliates and customers to lead in the
global marketplace.

Brand Pillars

Global: Supply chains extend across time zones, continents
and cultures. APICS oers a world of operations management
expertisewherever your supply chain takes you.
Strategic: APICS is a strategic partner for its members
and customers. We are the resourcewhether for
career development strategies or the growth strategy
of an entire organization.

Responsive: APICS is at the forefront of the industry,
challenging the status quo, uncovering the trends and
providing the information needed to advance supply chain
and operations management excellence.
Brand Position

APICS develops and empowers supply chain professionals
and their colleagues. We are essential partners in
transforming the way people do business, drive growth
and reach global customers.

Brand Promise

APICS creates exciting possibilities for current and future
supply chain leaders to deliver, innovate and impact our world.
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2013 APICS
About APICS
APICS is the leading professional association for supply chain and operations management and the
premier provider of research, education and certification programs that elevate end-to-end supply chain
excellence, innovation and resilience. APICS Certified in Production and Inventory Management (CPIM)
and APICS Certified Supply Chain Professional (CSCP) designations set the industry standard. With over
37,000 members and more than 250 international partners, APICS is transforming the way people do
business, drive growth and reach global customers. To learn more about APICS, visit apics.org.
2013 APICS.