MEDIA KIT 2014

Our Editorial Mission

InsuranceNewsNet informs and inspires insurance and
nancial professionals by delivering the industrys most
comprehensive news, original insights and valuable
education. From award-winning editorial and design to
results-oriented marketing and strategy, everything we
do is focused on helping advisors run their practice and
increase their bottom line.
Contents
Publishers Letter ..........................................................1
Our Inuence ..................................................................2
The Power of Integration ............................................5
Reader Prole ................................................................6
Print ..................................................................................7
Editorial Calendar .........................................................10
Digital ...............................................................................14
eNewsletters ..................................................................16
email Marketing .............................................................18
Rate Card ........................................................................22
Specs ................................................................................23
A Message from our Publisher
Let me start by saying this: I dont
want to sell you advertising.
That may sound odd to you, but
I am not your typical publisher.
Im a third-generation insurance
salesman who grew frustrated with
publications that were happy to
place our ads and just as happy to
shrug their shoulders and send me
a bill when those eforts failed.
So in 1999 I founded InsuranceNewsNet (INN) to inform, educate and
market to my fellow insurance producers and do it faster and better
than anyone else. To this end, I launched InsuranceNewsNet.com at a
time when the Internet was still in its infancy.
In 2008, despite The Great Recession and one of the worst years
in magazine publishing history, we broke the trend and launched our
print magazine. Since then we have grown into the most read and most
awarded publication in our space. I dont see these successes as the
goal I see it as conrmation that we are serving others to the best of
our ability.
As a privately-owned media company, we understand that our success
is directly tied to yours. So give us a call and tell us your goals. Well put
together a strategy and map out a plan that can take you there. And
then deliver.
To your success,
Paul Feldman
Founder and Publisher
1
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
Where do you want to go? We know the way.
RECRUIT
PROMOTE
BRAND
LEAD
GENERATION
THOUGHT
LEADERSHIP
ENGAGE
POSITION
TARGETED
B2B
OVER
966,000
PRODUCER
TOUCH POINTS
EVERY MONTH
2
informing the Industry,
inspiring Success
As the industrys No.1 media source, InsuranceNewsNet exists to inform,
engage and inspire insurance and nancial professionals through
award-winning and thought-provoking editorial and design. Simply put,
everything we do is focused on helping advisors run their practice and
increase their bottom line.
Since 1999 this commitment has earned INN a loyal following from top
producers, up-and-comers and the industrys elite. Let us show you how
we strategically engage our audience to achieve results and a greater ROI.
OUR SERVICES:
STRATEGY | CONTENT | CREATIVE
INTEGRATED CAMPAIGNS | LEAD GENERATION
When it comes to marketing,
INN delivers.
-Mike Steranka, CEO First Income Advisors
3
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
The most successful advisors prospect
multiple ways. Shouldnt you?
The Goal is Engagement
When you connect to the right audience via multiple channels,
it increases their engagement and directly afects your success.
ONLINE
Press releases
Text ads
Display ads
PRINT
Magazine ads
Impact pieces
Article reprints
EMAIL
eBlasts
eNewsletter ads
Sponsorships
4
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
The Power of integration
Smart marketers understand the power of integration. When you
multiply the number of ways you engage with prospects, you in turn
increase your results and your return on marketing investment.
Tap into the right mix of INNs inuential media platforms and you
can extend your reach while strengthening the impact of your message
and campaign.
Let us show you how to successfully integrate a high-impact campaign
that delivers outstanding results.
Get in-front and start engaging!
ONLINE
600,000
website visits
monthly
PRINT
141,000
monthly
magazine
readers
EMAIL
225,000 email
database
subscribers
INN goes far beyond assisting us with
reserving ad space...they take the time to
understand our company, our goals and
make sure those goals are being met.
-James P. Burke, Vice President, Sagicor Life
5
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
Who is your ideal prospect?
Let us show you how to engage them.
Reader Prole
In a recent survey* conducted by ReadexResearch to our magazine
subscribers, here are a few things we discovered.
Engaged
Readers spend on average 57 minutes reading an issue of
InsuranceNewsNet Magazine
Valued
Readers typically share their magazine copy with at least
one other person, doubling the publications reach
Targeted
86% of subscribers are independent vs. semi-captive (7%)
and captive (5%)
Sell a Variety of
Products
93% life insurance
82% annuities
58% senior health
65% long-term care
63% disability
*Data based on third party survey
conducted by ReadexResearch, July 2013.
6
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
PRINT The Industrys
Most-Read Magazine...
52,500 top producers and the industrys elite agree
InsuranceNewsNet Magazine is their favorite source
for insurance news, competitive insights and mar-
ket-leading analysis.
INNs reach grows to more than 141,000 when you
factor in its pass-along rate and digital circulation.
And, with nearly 30 industry awards for editorial and
design, its no wonder more industry professionals
turn to InsuranceNewsNet Magazine for the critical
news and insights that afect them on a daily basis.
...Is also the Most-Awarded
InsuranceNewsNet Magazine won 28 Editorial and Design
Awards in Just 3 Years! More than any other insurance publication.
Print
Subscribers
52,500
Pass-along
52,500+
Digital
Subscribers
36,000
Total Readers
141,000+
2011 min Editorial &
Design Awards
News Coverage
Prole or Q&A
Single Article
2012 min Editorial &
Design Awards
Series Editorial Print
Investigative/Technical
Article
Most Improved Publication
(Honorable Mention)
Single Article Online
(Honorable Mention)
2012 min IMA Awards
First Place Lead Gener-
ation Initiative Precious
Resources Video
Finalist Marketer of the
Year Paul Feldman
2012 AZBEE Awards /
National
Gold, Regular Column,
Staf Written
Gold, Front Cover,
Computer Generated
Bronze, News Analysis/
Investigative
2012 AZBEE Awards /
Regional
Gold, Front Cover Design
Silver, Front Cover Design
Bronze, Feature Article
Design
Bronze, Opening Page/
Spread Design

2012 Folio Eddie Awards
Gold June 2012 issue
Silver April 2012 issue
2012 Folio Ozzie Awards
Silver July 2011 issue
2013 Jesse Neal Award
Finalist
Best Range of Work by a
Single Author
Best Subject Related Series
2013 AZBEE Awards /
National
Bronze, Feature, In-Depth
Bronze, News Analysis/
Investigative
2013 AZBEE Awards /
Regional
Gold, Impact/Investigative
Feature
Silver, Editor Letter/
Editorial
Bronze, Editor Letter/
Editorial
Silver, Front Cover,
Computer Generated
Bronze, Feature Article
Design
7
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
Reach the Industrys Most Elite
The typical reader of InsuranceNewsNet Magazine is among the
industrys nancial elite. They are highly responsive, vastly experienced
and work with an array of companies.
Data based on
third party survey
conducted by
ReadexResearch,
July 2013.
Has an
average of
854 individual
clients
Spends
57 minutes
reading each
issue
INCOME
Insurance agent* $46,770
Financial advisor* $64,750
NAIFA member $92,000
MDRT member $154,000
InsuranceNewsNet reader $185,000
*Bureau of Labor and Statistics, 2012
The typical
InsuranceNewsNet
Magazine reader:
Works with
3 IMOs, FMOs,
BGAs and/or
other
wholesalers
Has
26 years of
experience
in the
industry
88% took
action in the
last 12 months
as a result of
reading the
magazine
8
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
PRINT Your Strategic Partner
Were more than a media outlet; were a strategic marketing partner
who understands how to engage our audience. Our most successful
clients realize the benets of working with our team of strategists, design
and direct marketing experts. We dont simply place ads we focus on
implementation and results.
Add to that the largest industry circulation, most cost-efective rates, and
a highly-targeted reader prole InsuranceNewsNet Magazine is the best
source to efectively reach your ultimate target audience, and your goals.
Let us help nd the perfect way to get you in!
PRINT OPPORTUNITIES:
Print advertising packages
Native (content) advertising
Conference sponsorships
High-impact promotions
Custom inserts
Gate folds
Belly bands
9
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
Editorial Calendar
Topics subject
to change.
JANUARY
APRIL
JULY
OCTOBER
FEBRUARY
MAY
AUGUST
NOVEMBER
MARCH
JUNE
SEPTEMBER
DECEMBER
Ad close date 11/24/13
Materials due 12/1/13
Advisor Identity Crisis
As insurance distribution
and regulation evolve, what
are agents, producers and
advisors? Many practitioners
are unsure what to call
themselves.
Big Case Hunters
The stories producers love
to tell around the campre:
How I brought in the big
one.
Summer Sales Issue
Sales secrets from the mas-
ters. Recharge at the beach
or wherever and hone your
skills at the same time!
Can You Ever Retire?
Sure, clients are facing
retirement anxiety, but how
about agency owners?
Will they even be able to
sell their agency?
Health Reform Horizon
How are health insurance
agents and clients adjusting
to ACA? Where are the
opportunities and the
surprises in this new
landscape?
Famous Estate
Planning Failures
One of our most popular
issues of the year. Who
doesnt love a celebrity
disaster story? Clients seem
to enjoy them and learn.
The Inspiration Issue
What made a huge change
in peoples lives and what
keeps them inspired to
higher success?
Tech Guide
Whats the hot technology
for insurance agents?
Advisor colleagues report
back from the cutting edge!
Tax Scrambles & Strategies
Many clients get antsy about
their tax bite and this is the
time to grab their attention
on how to minimize the
impact for the long term.
The Gold in Gray:
The Retirement Market
Many are saying the future
for life insurance, annuities &
health insurance products is
the retirement market. What
does it look like?
Life & Advanced Markets
How advanced producers
got where they are. Special
for Life Insurance Awareness
Month.
Look Ahead
Whats ahead for 2015?
Hit the next year running
with insight from top
experts.
Ad close date 2/22/14
Materials due 3/1/14
Ad close date 5/25/14
Materials due 6/1/14
Ad close date 8/25/14
Materials due 9/1/14
Ad close date 12/26/13
Materials due 1/2/14
Ad close date 3/25/14
Materials due 4/1/14
Ad close date 6/24/14
Materials due 7/1/14
Ad close date 9/24/14
Materials due 10/1/14
Ad close date 1/22/14
Materials due 2/1/14
Ad close date 4/24/14
Materials due 5/1/14
Ad close date 7/25/14
Materials due 8/1/14
Ad close date 10/25/14
Materials due 11/1/14
LIVE from
NAIFA
Coverage
LIVE from
MDRT
Coverage
LIVE from
LIMRA
Coverage
LIVE from
NAILBA
Coverage
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
10
PRINT Signature Issues
These perennial favorites are sure to be read cover to cover and ofer
special advertising opportunities.
Topics subject
to change.
March
Tax Season: When clients have
their eyes opened wide by the
upcoming tax bite, they are also
open to strategies that will ease
their burden next time.
May
Estate Planning Failures of the
Rich and Famous: This highly
anticipated annual feature helps
advisors break the ice on very
sensitive issues by using the
quirky stories of celebrity estates
gone very wrong.
September
Life Insurance Awareness Month:
InsuranceNewsNet goes beyond
mere commemorating by digging
into the important dynamics
afecting the life insurance market.
November
The Tech Issue: Technology is
not only making life and business
easier, but a whole lot more fun!
This feature shows how early-
adopting agents and advisors
are using technology to make
modern magic.
11
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
Reader Raves
I always get at least one idea from each issue I can take to the bank.
Your magazine is one of the best agent-oriented pubs out there. Keep
up the good work.
John McAlister, GA, SourceBenets.com
If youre not reading InsuranceNewsNet
Magazine, how can you be relevant?
Larry Barton, Ph.D., president and CEO, The American College
I love this magazine. I always get a boost when I read it. I always come
away motivated and learn something that can better my practice.
James Tarani, LUTCF, Baystate Financial
InsuranceNewsNet is a valuable source of
news, providing a wealth of information
and analysis about the current trends
inuencing the nancial services industry.
Robert Kerzner, president and CEO, LIMRA, LOMA and LL Global
Linda Koco is one of the best writers in the insurance industry.
I encourage others to really read her materials they are wonderful!
Sheryl Brown, Ash Brokerage Corporation
I wanted to compliment you on your
last issue. The articles are well written,
but more important, the entire content
shows that you truly understand who
your audience is. Kudos.
Jack Marrion, Advantage Compendium
12
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
PRINT Sections
Featured monthly sections in every
issue of InsuranceNewsNet Magazine:
Expert Insights
Leaders from the nations most prominent
nancial services organizations provide
their expertise to InsuranceNewsNet read-
ers every month. Read thought-provoking
commentary from:
Million Dollar Round
Table: The worlds most
successful life insurance
and nancial services
professionals share their
secrets of success with INN readers.
National Association of
Insurance and Financial
Advisors: Insurance pro-
fessionals from one of the
nations oldest and largest associations
provide valuable tips on sales and prac-
tice management.
Life Insurance and
Market Research
Association: The
worlds largest association of life insur-
ance and nancial services companies
shares the results of its research and how
they apply to INN readers.
National Association
of Independent Life
Brokerage Agencies:
NAILBAs chairman of the board shares
strategies to get more sales and serve
more clients (appears quarterly).
The American
College: Larry
Barton, president
of The American College, never fails to
ofer a viewpoint about the industry that
launches a dialogue among INN readers.
In every issue:
InFront
In-depth coverage of breaking news
that has an impact on INN readers and
their clients.
Interviews with Thought Leaders
InsuranceNewsNet Publisher Paul Feldman
interviews experts in the elds of leader-
ship development, communications,
marketing and sales, who share their
formulas for success with INN readers.
Life
The bread-and-butter of the INN readers
practice. We take a look at what is trending
in the industry and provide specics on
how life products can secure a clients
nancial future.
Annuities
INN examines the facts of this rapidly-
changing facet of nancial services and
gives our readers solid information.
Health
We look at the evolving health insurance
scene and help our readers to remain
relevant in the face of uncertainty.
Financial
From retirement planning to a look at the
markets, INN gives nancial planners the
tools they need to be indispensable to
clients.
Business
Industry experts provide strategies on
how to organize your practice for
optimum results, get more referrals and
jump-start your sales training.
13
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
InsuranceNewsNet.com
INNs agship website is ranked #1 for insurance news website by Google
and is frequented by 600,000+ unique visitors every month.
Engaging content:
Product trends
Cutting-edge analysis
Thousands of original articles
Award-winning breaking news and insights
Legislation, regulatory and compliance
Sales and marketing strategies
Expert interviews and insights
Full access on the web,
tablet and smartphone!
How are you reaching them online? Make sure youre
getting in front of more of the right prospects.
14
DIGITAL Websites
Where insurance and financial professionals go online
With thousands of news sources and hundreds of original articles added
monthly, InsuranceNewsNet is on the forefront of communicating break-
ing news and original insights to the industry.
Let us show you how to leverage the industrys most visited websites and
gain market share with our engaged audience.
Online Opportunities
Site sponsorships Display/banner advertising
Interstitial ads Text ads
Press releases
InsuranceNewsNet.com
HealthInsuranceNewsNet.com
AnnuityNews.com
InsuranceNewsNetMagazine.com
15
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
eNewsletter Suite
INN Daily: Our daily eNewsletter is a
curated digest of the must-see news
of the day. Powered by InsuranceNews-
Net.com, INN Daily reaches a select
group of devoted readers.
Additionally, we deliver several topic-
specic weekly eNewsletters.
How many producers do you need to
get in front of? Lets chat.
INN Weekly - 225,000 subscribers
HealthWeek - 65,000 subscribers
AnnuityNews Weekly - 30,000 subscribers
The INN Daily
P&C Week - 50,000 subscribers
16
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
DIGITAL eNewsletters
Engaging our readers with powerful content
INNs eNewsletter suite keeps insurance and nancial professionals on top
of their game by giving them the most up-to-the-minute news, how-tos
and exclusive industry insights daily and weekly.
More than 370,000 subscribers love our original, award-winning
journalism designed to help Annuity, Life, and Health producers sell more.
Let us show you how to use these powerful platforms to promote your
organization to an engaged audience.
Unparalleled Annuity, Life, Health and P&C News
Full access on the web, tablet and smartphone
Original expert contributions
Regulatory updates
M&A updates
Insurance technology
eNewsletter Opportunities
Display/banner advertising
Featured press releases
Featured text advertising
LIVE Sponsorship Opportunities
Exclusive eNewsletter sponsorships of our
award-winning editorial coverage at the
industrys top trade shows, including
NAIFA, NAILBA, MDRT and LIMRA (only
one sponsor per show).
Did you know? InsuranceNewsNet
was a pioneer in email marketing for the
insurance industry sending their rst
eNewsletter back in 1999.
?
17
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
130,000+ Agent Leads
Captured in 3 Years
INN campaigns typically capture name, email and phone number through
a campaign-specic, custom landing page. These results dont include the
campaigns that were tracked solely by the advertiser.
CARRIER CASE STUDY: Oxford Life
FMO CASE STUDY: First Income Advisors
Who are you looking to reach?
Let us show you what they respond to.
438
Leads
Generated in
3 Months!
2,415
Leads
Generated in
6 Months!
18
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
DIGITAL email Blasts
Dominate, digitally
It all starts with INNs quality, responsive and targeted list of producers.
Weve spent years developing our pool of top producers through
InsuranceNewsNet.com and work hard at keeping them engaged and
responsive.
With a full team of direct response experts at your disposal, we can
help you speak to your target producer with messaging and design that
drives action.
Ask us about our proven approach and let us help you generate
exceptional results!
Overview of eMarketing Services
Quality, targeted prospect database
Second-to-none deliverability
Award-winning campaign development
Tested and proven strategy
Real-time results
Did you know? All INN campaign results
are reported in real-time on a secure client
dashboard portal.
?
19
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
What makes you diferent? Our strategic
formula will make sure everyone knows it.
The Formula for Results
InsuranceNewsNet connects you to the right market, using the right
media, and will strategically hone the right message to produce results
that are extraordinary. We attribute these results to the power of what
we call the Marketing Success Triangle.
Using MEDIA that engages, MESSAGING that connects and CREATIVE
that drives action, we consistently deliver stellar results for our clients.
20
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
insurance Marketing Experts
We operate much diferently than your typical media company. We like
to think of ourselves as an insurance marketing laboratory. In fact, our
in-house marketing team designs and tests more campaigns in one week
than most media companies launch in an entire year.
To make it all happen, our laboratory includes marketing strategists, copy-
writers and an award-winning design team who are all available to assist
with your next campaign.
We specialize in recruitment campaigns, product promotions, content
marketing, branding campaigns and, ultimately, helping our clients grow.
What can we do for you?
Award-Winning Creative Services*
Marketing strategy
Professional copywriting
Award-winning design
Marketing and sales collateral
*Inquire for rates
Powerhouse Team led by
Nationally-Recognized Marketer
The InsuranceNewsNet marketing team is
led by Publisher Paul Feldman, who was
recognized as one of two nalists for mins
B2B 2012 Marketer of the Year appearing
alongside the giants of magazine publishing
and integrated media, including Time
Magazine and Hearst.
View the entry that awarded us this honor at
www.preciousresourcevideo.com.
21
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
RATE CARD
*These items are part of packages only.
Please call for details.
Magazine
12x

6x

3x

1x
Full Page $4,375 $4,975 $5,295 $5,875
2/3-Page Vertical 3,385 3,830 4,065 4,535
1/2-Page Horizontal 2,650 3,040 3,235 3,675
1/3-Page Vertical 2,200 2,450 2,550 2,675
1/4-Page Vertical 2,050 2,350 2,450 2,575
Inside Front Cover* 6,955 7,885 8,355 9,270
Back Cover* 7,890 8,945 9,475 10,505
Inside Back Cover* 6,955 7,885 8,355 9,270
Two-Page Spread 6,420 7,275 7,705 8,560
Two 1/2-Page Spread 5,215 5,910 6,260 6,955
Online

1x
Apex Banner (5 banner rotation) $4,500
Pinnacle Banner (in rotation) 3,000
Medallion Banner (in rotation) 2,400
Featured Banner (in rotation) 2,000
Text Ads (per week in rotation) 500
Article/Press Release 89
Email/Newsletter

1x
Email Blast* (min. 75,000 sends) $2,120
Apex Banner 2,225
Featured Banner 1,905
Pinnacle Banner 1,590
Medallion Banner 1,270
Featured Text Newsletter Ad 825
Consultation/Design (one campaign) 635
1/2
Two-Page Spread Full Page
2/3 1/3
1/4 1/2
M
A
G
A
Z
I
N
E

A
D

O
P
T
I
O
N
S
O
N
L
I
N
E

D
I
S
P
L
A
Y

A
D

O
P
T
I
O
N
S
22
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
PRINT SPECS
AD UNIT BLEED TRIM NON-BLEED
WIDTH x HEIGHT WIDTH x HEIGHT WIDTH x HEIGHT
2-page spread 16
1
/
2
" x 11" 16" x 10
1
/
2
" 15
1
/
2
" x 10"
419mm x 279mm 406mm x 267mm 394mm x 254mm
1/2-page spread 16
1
/
2
" x 5
1
/
2
" 16" x 5
1
/
4
" 15
1
/
2
" x 5"
419mm x 140mm 406mm x 133mm 394mm x 127mm
Full page 8
1
/
2
" x 11" 8" x 10
1
/
2
" 7
1
/
2
" x 10"
216mm x 279mm 203mm x 267mm 194mm x 254mm
2/3 page 5
1
/
4
" x 11" 5" x 10
1
/
2
" 4
1
/
2
" x 10"
133mm x 279mm 127mm x 267mm 114mm x 254mm
1/2 page 8
1
/
2
" x 5
1
/
2
" 8" x 5
1
/
4
" 7" x 5"
216mm x 140mm 203mm x 133mm 181mm x 127mm
1/3 page 2
7
/
8
" x 11" 2
5
/
8
" x 10
1
/
2
" 2
1
/
4
" x 10"
73mm x 279mm 67mm x 267mm 57mm x 254mm
1/4 page 3
3
/
8
" x 5"
86mm x 127mm
MATERIAL REQUIREMENTS
All ad les should be uploaded to
insurancenewsnetmagazine.com/upload.
If supplied proofs are required, please send to
our ofce address on the next page.
MECHANICAL
SPECIFICATIONS
Final trim: 8 x 10
1
/2 203.2mm x 266.7mm
Live matter safety:
5
/8 (16mm) all 4 sides
Gutter safety for double spread:
1
/
2
(13mm)
total gutter safety =
1
/4 (6.5mm) on each
side. Headlines across gutter should be set so
that words, rather than letters, are split.
GENERAL FILE
REQUIREMENTS
Each le should contain only one page or
one spread.
Colors must be CMYK, no PANTONE colors.
All required trapping should be done prior
to creating the le.
Include quality control patch (color bars)
within maximum dimension of ad le.
All marks (trim, bleed, center) should be
included in all colors.
ACCEPTABLE FILE FORMATS
Preferred: PDF/X-1a:2001 with fonts and
300 dpi images embedded
Adobe InDesign CCinclude all screen and
printer fonts and all resource images
Adobe Illustrator CCinclude all screen
and printer fonts and all resource images or
embed images
Adobe Photoshopmust be 300 dpi. If text is
used, le must be saved as a hi-res TIFF.
LATE FEES
Advertising materials received after artwork
deadline dates will be assessed a $100 late fee.
All advertising materials received more than ve
business days after the artwork deadline will be
charged a $200 late fee. Contact your ad repre-
sentative for details at 866.707.6786.
ADDITIONAL NOTES
Contract quality press, ofpress, and digital
(halftone and continuous tone) proofs are ac-
ceptable for color guidance on press. Examples
of preferred SWO-certied proofs can be found
on the SWOP website at swop.org. Ads without
a complete set of color guidance proofs will be
accepted at the advertisers risk.
23
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
DIGITAL SPECS
*
BANNER DIMENSIONS GIF/JPG/SWF ANIMATION LOOPING
(pixels) MAX FILE SIZE TIME
INSURANCENEWSNET & NEWSLETTER
Apex 530 x 75 40kb :15 4x
Pinnacle 164 x 200 40kb :15 4x
Medallion 164 x 150 40kb :15 4x
Featured** 500 x 175 40kb :15 4x
ANNUITYNEWS.COM & ANNUITY NEWSLETTER
Apex 530 x 75 40kb :15 4x
Square Button 250 x 250 40kb :15 4x
Wide Skyscraper 250 x 400 40kb :15 4x
INSURANCENEWSNET MAGAZINE WEBSITE
Leaderboard 728 x 90 45kb :15 4x
Medium Rectangle 300 x 250 40kb :15 4x
Tall Leaderboard 728 x 180 50kb :15 4x
TEXT ADS (ALL WEBSITES)
Headline: 60 characters; Description: 100 characters (spaces included)
*Subject to change **Banner appears on homepage and in several points in articles site-wide
MATERIAL REQUIREMENTS
All banner les should be uploaded to insurancenewsnetmagazine.com/upload.
To send a le via email, contact your sales representative for details.
FLASH SPECS
File names should be a maximum of 30 characters, with no spaces or special characters.
We support backwards compatibility through Flash 10.0.
All .swf les must be accompanied by a static backup image and click-through URL.
Frame rate must be no more than 24 frames per second.
Banners may not contain continuous animation, including background elements or text.
Flash ads may not contain autoplay audio and/or video.
ADDITIONAL INFORMATION
Active click-through URLs must be provided. ALT text may be supplied up to 65 characters.
.gif animated banners must contain no more than ve frames per loop and a minimum of
2-second duration except for transitions.
All banners must open a new browser window upon click.
InsuranceNewsNet reserves the right to reject any insertion, graphic, text or URL.
Ads should not modify any of InsuranceNewsNet websites existing DOM elements by means
of adding inline styles, changing or setting IDs, or by adding/removing a class value. Ads should
not add or remove any DOM elements outside of the DOM element that it is called into.
24
I
n
s
u
r
a
n
c
e
N
e
w
s
N
e
t


|


M
e
d
i
a

K
i
t

2
0
1
4


|


8
6
6
.
7
0
7
.
6
7
8
6
CONTACT
GENERAL CORRESPONDENCE
866-707-6786
info@insurancenewsnet.com
www.insurancenewsnet.com
ADVERTISING INFORMATION
General
sales@insurancenewsnet.com
866-707-6786 ext. 125
Ad Submission
ads@insurancenewsnet.com
www.insurancenewsnetmagazine.com/upload
866-707-6786 ext. 128
PUBLICATION INQUIRIES
General
admin@insurancenewsnet.com
866-707-6786 ext. 115
Editorial Ideas/Submissions
editor@insurancenewsnet.com
866-707-6786 ext. 124
InsuranceNewsNet
866.707.6786 www.insurancenewsnet.com
See the real value thats beyond the buy with InsuranceNewsNet