Ad Vice

Ten Tips for Fledgling Digital Marketers

the Creative Method and systems
The Creative Method & Systems Ad Vice
Introduction
&

th
a
n
k
-
y
o
u
the Creative Method and systems
The Creative Method & Systems Ad Vice
{
writer
consultant
director
speaker
teacher
Ja
so
n
T
heo
d
o
r.co
m
(@
jte
d
)
creative
the Creative Method and systems
The Creative Method & Systems Ad Vice

@
jte
d
Tweetiquette
the Creative Method and systems
The Creative Method & Systems Ad Vice
d
ig
ita
l bra
n
d
experien
ce
the Creative Method and systems
The Creative Method & Systems Ad Vice
d
ig
ita
l service experien
ce
the Creative Method and systems
The Creative Method & Systems Ad Vice
I am
working
on a toolkit for
living a creative life

the Creative Method and systems
The Creative Method & Systems Ad Vice
slideshare.net/jted

The foundation is
published here:
the Creative Method and systems
The Creative Method & Systems Ad Vice
But theres
m
uch m
ore to
explore
the Creative Method and systems
The Creative Method & Systems Ad Vice
Ad Vice
M
A
R
K
E
T
I
N
G
the Creative Method and systems
The Creative Method & Systems Ad Vice
Ad Vice
D
ig
ita
l

m
a
r
k
e
t
in
g

is

a

o
n
e
-
w
a
y

t
ic
k
e
t.
the Creative Method and systems
The Creative Method & Systems Ad Vice
Ad Vice
After your rst hit,
you cant ever go back.
the Creative Method and systems
The Creative Method & Systems Ad Vice
Ad Vice
Youll never see things the
same way again.
;-).....
the Creative Method and systems
The Creative Method & Systems Ad Vice
Question:
How can I get ahead in
digital advertising?
Im
just starting out
the Creative Method and systems
The Creative Method & Systems Ad Vice
Ten Tips:
the Creative Method and systems
The Creative Method & Systems Ad Vice
1
H
a
v
e

a
n

e
le
v
a
to
r

p
itc
h
the Creative Method and systems
The Creative Method & Systems Ad Vice
T
w
e
e
t

y
o
u
r
s
e
l
f
.
W
h
a
t

i
s

y
o
u
r
1
4
0

c
h
a
r

b
i
o
?
the Creative Method and systems
The Creative Method & Systems Ad Vice
2
D
o
n
t
g
e
t
p
ig
e
o
n
h
o
le
d
the Creative Method and systems
The Creative Method & Systems Ad Vice
Do what
you want
to do, not
what you
think you
have to do.
the Creative Method and systems
The Creative Method & Systems Ad Vice
3
C
o
lle
c
t
c
o
n
n
e
c
t
io
n
s
the Creative Method and systems
The Creative Method & Systems Ad Vice
Use: LinkedIn.com
Facebook.com
Plaxo.com
Try to keep business & friends separate
Who you know is as important as what you know
the Creative Method and systems
The Creative Method & Systems Ad Vice
4
T
r
a
in

y
o
u
r

b
r
a
in
to

t
h
in
k

f
a
s
te
r
the Creative Method and systems
The Creative Method & Systems Ad Vice

Get out your stopwatch

Prepare 1 question or
creative problem you
would like to solve or
brainstorm on.

Write down 1 idea every

minute.

Repeat as needed.
10 Ideas in 10 Minutes
the Creative Method and systems
The Creative Method & Systems Ad Vice
5
K
n
o
w

w
h
e
n

to

g
o

a
n
a
lo
g
the Creative Method and systems
The Creative Method & Systems Ad Vice
C
a
p
t
u
r
e
C
a
t
a
l
o
g
u
e
&

R
e
v
i
e
w
a
l
l

y
o
u
r
i
d
e
a
s

P
e
n
c
il
s

n
e
v
e
r

c
r
a
s
h
.

j
t
e
d
the Creative Method and systems
The Creative Method & Systems Ad Vice
6
R
e
s
e
a
r
c
h

r
e
s
e
a
r
c
h

r
e
s
e
a
r
c
h

r
e
s
e
a
r
c
h
r
e
s
e
a
r
c
h

r
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s
e
a
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c
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r
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r
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e
a
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e
s
e
a
r
c
h

the Creative Method and systems

The Creative Method & Systems Ad Vice
G
oogle.com
W
ikipedia.org
Archive.org
Wolfram
Alpha
IRL Libraries!
the Creative Method and systems
The Creative Method & Systems Ad Vice
7
C
r
e
a
t
iv
e

C
o
m
m
o
n
s

is

y
o
u
r

B
F
F
the Creative Method and systems
The Creative Method & Systems Ad Vice
See also:
Com
p
ght.com
Archive.org
G
utenberg.org
the Creative Method and systems
The Creative Method & Systems Ad Vice
Nothing
compght.com
the Creative Method and systems
The Creative Method & Systems Ad Vice
8
U
s
e

r
e
a
l
-
t
im
e

b
r
a
n
d

f
o
c
u
s

g
r
o
u
p
s
the Creative Method and systems
The Creative Method & Systems Ad Vice
T
w
i
t
t
e
r

S
e
a
r
c
h
+
T
w
e
e
t
D
e
c
k
+
G
r
o
w
l
=
B
r
a
n
d
W
i
r
e
t
a
p
p
i
n
g
the Creative Method and systems
The Creative Method & Systems Ad Vice
Sample TweetDeck
notication on
creativity
the Creative Method and systems
The Creative Method & Systems Ad Vice
9
L
e
a
r
n

to

s
to
p

w
o
r
r
y
in
g

a
n
d

lo
v
e

t
h
e

w
e
b
the Creative Method and systems
The Creative Method & Systems Ad Vice

P
la
y
.
W
it
h
.
E
v
e
r
y
t
h
in
g
.
the Creative Method and systems
The Creative Method & Systems Ad Vice
10
I
ts

j
u
s
t
a
d
v
e
r
t
is
in
g
the Creative Method and systems
The Creative Method & Systems Ad Vice
A
t
t
h
e

e
n
d

o
f

t
h
e

d
a
y
,
n
o
b
o
d
y

d
ie
s
.
D
o
n
t

b
e

t
h
e

e
x
c
e
p
t
io
n
.
the Creative Method and systems
The Creative Method & Systems Ad Vice
!
E
x
tr
a

c
r
e
d
it
the Creative Method and systems
The Creative Method & Systems Ad Vice
the Creative Method and systems
The Creative Method & Systems Ad Vice
1960s Advertising - Magazine Ad -
Handi Wrap (USA) (detail)
Flickr photo by Pink Ponk
i [heart] creative commons
Credits
"The Dark Blue Bird" (detail)
by Edward Lear (1812-88). Ink & watercolour,
one of six. England, 1880.
down one
Flickr photo by ph0t0 {loves you too}
"NYPL - Lion (Fortitude) and Truth"
Flickr photo by ktylerconk
"Imperial Investigation School"
Flickr photo by Stfan
"Do note [Closed]" (detail)
Flickr photo by Paul Watson
the Creative Method and systems
The Creative Method & Systems Ad Vice
"2-24-2008"
Flickr photo by clickykbd
i [heart] creative commons
Credits
"Back of Shirt"
Flickr photo by trekkyandy
"Headshot"
Flickr photo by kwerfeldein
"Doctor Strangelove: Or, How I Learned To Stop
Worrying And Love The Bomb" (movie still)
FLickr photo by transCam
"Another Brick In The Wall"
Flickr photo by danbri
"Water"
Flickr photo by Thomas Hawk
the Creative Method and systems
The Creative Method & Systems Ad Vice
"poutine!"
Flickr photo by sashamd
i [heart] creative commons
Credits
the Creative Method and systems
The Creative Method & Systems Ad Vice
Thank-you
the Creative Method and systems
jason.theodor@gmail.com
the Creative Method and systems
The Creative Method & Systems Ad Vice

ja
so
n
th
e
o
d
o
r.c
o
m
@
jte
d
the Creative Method and systems
The Creative Method & Systems Ad Vice
slideshare.net/jted
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