Viện Công Nghệ Sinh Học-Thực Phẩm Mônhọcphttinsnphẩmthựcphẩm

VIN CNG NGH SINH HC- THC PHM
MN HC PH T T I N S N PHM THC PHM

Tiu lun
GVHD: Th.s NG
N TH TH NH
NH M: 1
P
HTP C
TP. H CH MINH, THNG 11, NM 2013
NH
GVH
NH S CH NH M
STT
1
2
3
4
HTP C N
H
P
C
N
M
H
N
N
v
10226181
10293141
10272351
10236931
Pageii
GVH
1.1
1.2
....................................................................................................................... 1
S
2.1
2.2
L a ch
T .......................................................................................................... 1
ng...................................................................................... 2
................................................................................. 2
v
L a ch
0
0
n .................................................................. 6
ng............................................................................................. 6
2.3
2.4
cc
2.2.2
....................................................................... 6
.............................................................. 11
........................................................................... 11
.......................................................................................................... 12
3.1
v v
.......................... 12
........................................................................................................... 13
v
........................................................................ix
2.2.1
........................................................... 15
5.1
........................................................................................................... 15
5.2
............................................................................................................. 20
N
6.1
HTP C N
v v
....................... 22
................. 22
Pageiii
GVH
v v
6.3
v v
6.4
6.5
v v
6.6
v v
............................ 27
6.7
v v
.............. 28
6.8
v v
6.9
v v
t s
....................... 24
.......................... 25
..................................... 26
....... 29
......................... 30
: ................................................................................................................ 33
...................................................................................................................... 34
7.4
7.6
................................................................................................................. 31
7.2
7.5
v v .............. 23
u:.................................................................................................... 31
7.3
6.2
7.1
................................................................................................................ 35
............................................................................................................. 37
: ......................................................................................................................... 39
7.7
Rong bi
7.8
Th t heo...................................................................................................................... 42
7.9
Gan heo: .................................................................................................................... 44
8
9
.......................................................................................................... 39
............................................................................................................. 45
T
HTP C N
...................................................................................................... 46
Pageiv
GVH
9.1
........................................................................................... 46
9.1.1
.................................................................................... 46
9.1.2
..................................................................................................................... 46
9.1.3
9.1.4
9.2
.......................................................................... 46
................................................................................................ 47
9.2.1
9.3
9.4
............................................................... 49
................................................................................ 49
................................................................................................................... 49
9.2.2
9.2.3
........................................................................................................... 50
..................................................................................................................... 50
............................................................................................................. 50
10
10.1 T
10.1.1 H
.................. 51
.............................................................. 51
...................................................................................................... 51
10.1.2 C
.......................................................................................................... 51
10.1.3 C
10.2 T
................................................................................................... 51
........................................................................ 52
10.2.1 H
...................................................................................................... 52
10.2.2 C
.......................................................................................................... 52
10.2.3 C
HTP C N
.................................................................................................... 53
Pagev
GVH
10.3 T
....................................... 55
...................................................................................................... 55
10.4.2 C
........................................................................................ 55
10.4.3 C
................................................................................. 56
10.5.1 H
...................................................................................................... 56
10.5.2 C
10.6.1 H
................................................................................. 54
10.4.1 H
10.6 T
........................................................................................ 54
10.3.3 C
10.5.3 C
...................................................................................................... 53
10.3.2 C
10.5 T
56
v ..................................................... 53
10.3.1 H
10.4 T
........................................................................................ 57
.................................................................................. 57
m 6: Kh
l mu
ng. .............................................................. 59
.................................................................................................... 59
10.6.2 C
......................................................................................................... 59
10.6.3 C
c hin: ................................................................................................... 59
11
12
K ho ch th c hin chi
12.1 Chi
12.1.1
HTP C N
............................................ 60
c: .................................................................................... 63
c kinh doanh: ............................................................................................. 63

ng k ho ch Marketting: ......................................................................... 63
Pagevi
GVH
12.1.2
i th c nh tranh: ............................................................................................. 68
12.2 N i dung Marketing: ................................................................................................. 72

12.3 K ho
a s n ph m ra th
12.3.1 Ti p c n th
ng: ...................................................................... 75
ng: ............................................................................................ 75
12.3.2 K ho ch s n xu t: .............................................................................................. 77
13
.......................................................................................................... 78
13.1 C
u: .................................................................................................. 78
u trong: ................................................................................ 79
13.2 T
13.3 C
13.3.1 N
c: ..................................................................................................... 79
c: .................................................................................................................. 79
n: ................................................................................................................... 80
13.3.2
13.3.3 T
: ........................................................................................................ 81
13.3.4 V
nh: (gi s ) ............................................................................... 84
13.3.5 T
14
v n: .................................................................................... 85
...........................................................................................................................xi
14.1 P
............................................................................xi
14.1.1
..................................................................................................................xi
14.1.2
....................................................................................................xi
14.1.3
14.1.4 S
HTP C N
...........................................................................................xi
v
..............................................................xii
Pagevii
GVH
14.1.5
14.2 P
v v
....................................... xiii
........................................................ xvii
14.3 S
................................................................................................ xxiii
14.3.1 K t qu
m thu
n ph m: ......................................................... xxiii
14.4 P
14.5 P
xxxii
........................................xxix
v
14.5.1 P
v v
14.5.2 P
v v
14.5.3 P
v v
14.5.4 P
14.5.5 P
v v
14.5.6 P
v v
................... xlvi
14.5.7 P
v v
.... xlix
14.5.8 P
v v
14.5.9 P
v v
14.6 C
14.7 T
HTP C N
..... xxxii
v v ..xxxvi
...........xxxix
.................. xlii
.............................. xlv
lii
...................lv
........................................................................................lix
....................................................................... lxiv
Pageviii
GVH
NH M C
P
NG I
T ................................................................................................... 1
.......................................................................................................... 2
.......................................................... 6
........................................................................................... 10
-
ng tng k
........................................................ 11
m tng s n ph m..................................................................... 12
N V ............................................ 12
v v
... 23
v v
v v ............................................................................................................................ 24
v v
v
.................................................................................................................................... 25
v v
............................................................................................................................................. 26
v v
.... 27
v v
.................................................................................................................................... 28
v v
v
............................................................................................................................... 29
v v
HTP C N
. 30
Pageix
GVH
..................................................................... 36
ng s ) ..................................................................... 60
C
.... 61
n SWOT cho k ho ch marketing ........................................................... 70
ng c
................................................................................. 70
v nd
ic
............................................................. 71
............................................................................... 74
ho ch s n xu t d ki
T
............................... 78
.................................................................................................. 78
T
T
u: .................................................................................... 78
t b s d ng: ................................................................................................ 80
............................................................................................... 81
B ng 13.5 s
y chuy n s n xu t : .............................................. 82
......................................................................................................... 82
V
B
8C
HTP C N
t b : ............................................................................................ 84
n xu
............................................................................... 85
Pagex
GVH
NH M C H NH NH
H
H
H
H
.................................................................................................................. 33
................................................................................................................ 34
............................................................................................................ 35
........................................................................................................ 38
..................................................................................................................... 39
....................................................................................................... 40
8T
................................................................................................................. 43
H nh 7.9 Gan heo ................................................................................................................. 44
HTP C N
Pagexi
GVH
-T
TPHCM v V C
v
-T
v T
TPHCM
v
C
HTP C N
Pagexii
GVH
v
v
HTP C N
Pagexiii
GVH
1
1.1
V
M
v
v
C
V
T
TNHH
p s s n xu
c ph
ho ch, nh
ph
md u nc
p nh
ng th i kh
i nhu
TNHH M T
v
v v
v
v
ng, d
m v c
p v i nhu c u c
nh tranh cao v
n ph m c
thi.
i l p ra m
nh k
n
i
c,
1.2
C
C
v
nghim v qu
u
u kinh
p th .
v
C
i b
C
v
HTP C N
Page1
GVH
T
T
C
T
S
T
C
2
2.1
t tri v

ng
TNHH M T
a ch mail: mattroido@gmail.com
n tho i : 08 37847848
T
g 2.1 C
STT
1.
HTP C N
ng/ idea
S a chua chu i
M
v n t t s n T
v
ph m
T
n Cao Th Qu nh
ph m s a chua Nga
ng
c b
chu
cx t
l u r
men, b o qu n
l nh.
Page2
GVH
2.
T
tr
c t
v v i,
ng Cao Th
Nga
n
Qu nh
c l y ra Cao Th
Nga
v i
ng, gia v ,
i l v
Qu nh
v
v
3.
4.
c gi
v
s ch r
h p.
t sng nh i h n Gan heo, th t ba Cao Th
h p
r i, n
Nga
5.
6.
HTP C N
l c.
Th t
t v
v, t t c
v
i
v
t s
c b h t, r i
c t l i v
p
ho
S n
ph
v i
t ho c
i
s
ng, Cao Th
t m gia v r
Nga
s y
S
P
T
Loan
v
S
Qu nh
Qu nh
Page3
GVH
7.
v
C
8.
T
v
9.
10.
chay
P
T
Loan
P
T
Loan
P
T
Loan
P
T
Loan
v
11.
Snack Sake chua T

n g m Nguy n Th Ki u
c bit
h n h p gia v tinh N
b t sake, v
n gi
sake.
V
b t h
12.
Nguy n Th Ki u
N
13.
h n h
g n gi ng
M
v
v i
Nguy n Th Ki u
N
v S
HTP C N
Page4
GVH
8
14.
15.
16.
0
C
kem
Nguy n Th Ki u
v N
v
B
vng, tr
v
gi ng v
ng, Nguy n Th Ki u
N
ng,
o
17.
18.
n
19.
G v
20.
C
v
HTP C N
Page5
GVH
2.2 L a ch v
2.2.1 L a ch 0
Sau khi thu th
T
ng.
0
0
o lu
0 ng :
ch
ng.
v v
dinh
p, d
t ho
p.
STT
1.
n.
S n ph m ph
tc
ng.
N
N
u s n xu t ph
l
s n xu
S n ph m ph
ng ho
d
vi
S
v i s n ph
ng: ph i ni b
c .
G
: ph
pv
n.
Thi t b
, thi t b
ng.
Kh
n xu
n xu
2.2.2

S a chua chu i
N
N
C
v
2.
T
tr
c t
N
v v i,
3.
HTP C N
c gi
ngon.
N
Page6
GVH
4.
S n ph m mang
n l i cao.
nh i h n N
t
h p
v
v
5.
6.
HTP C N
Page7
GVH
7.
8.
cao.
S
v
9.
C
v
v
10.
chay
11.
Snack Sake chua N

cay
H
cao.
H
12.
13
HTP C N
Page8
GVH
14
15
cao.
S
kem
16.
H
v l
s n ph m c
N u
y
N
t
t ch d
vv
c
b nhi
bi
t dinh botalinum.
lactic t
C
17.
ki
nhit.
Cung c
ch
bi
n
ng ph
n
18.
19.
D s d ng.
T t cho h
G v
Cung c p protien,
i s
d
v cho s n chao.
ph m.
N
ph m
ng.
liu cao.
HTP C N
Page9
GVH
20.
v
B
STT
1
2
3
4
5
6
7
8
9
10
HTP C N
3: L
C
V
N
Snack Sake chua cay
C
G v
N
Page10
GVH
2.3
CAO
C
C
TH P
N
G v
Snack Sake chua cay

TH P
CAO
2.4
S
HTP C N
Page11
GVH
ng tng k
m t ng s n ph m
S n ph m
S
T
T
T
T
10
59
62
59
51
79
76
69
76
76
69
63
68
73
72
58
65
67
60
49
67
67
62
55
70
76
62
62
89
54
62
64
52
75
67
59
69
58
53
63
46
3
3.1
v
v
v
v
v v
STT
2
7
3
Snack Sake chua cay

C
9
4
6
5
8
1
10
G v
N
V
C
98
0 8
8 89
x
x
x
x
x
x
x
x
x
N
8
HTP C N
0 S
Page12
GVH
1)
2) Snack Sake chua cay
3) C
4
HTP C N
Page13
GVH
S
Thu
v v
S h pd nc
Thi hn s dng
N
S
M
Th p
0%
25%
0%
0%
0%
25%
50%
0%
0%
0%
0%
25%
0%
0%
50%
quan trng
0%
75%
25%
0%
25%
25%
25%
25%
50%
50%
25%
0%
50%
25%
50%
Cao
100%
0%
75%
100%
75%
50%
25%
75%
50%
50%
75%
75%
50%
75%
0%
Snake Sake chua cay

Thu
v
M
G
S h pd nc
Thi hn s dng
S
T
HTP C N
M
Th p
0%
0%
25%
0%
0%
quan trng
0%
75%
75%
25%
25%
Cao
100%
25%
0%
75%
75%
0%
0%
25%
25%
0%
25%
50%
75%
50%
75%
25%
25%
50%
25%
25%
0%
75%
50%
Page14
GVH
50%
50%
0%
0%
0%
100%
v
S
Thu
v
M
S h pd nc
Th i h n s d ng
dai
S
N
N
M
Th p
25%
0%
0%
0%
0%
25%
quan trng
0%
75%
50%
25%
75%
0%
Cao
75%
25%
50%
75%
25%
75%
25%
25%
25%
0%
50%
50%
0%
50%
25%
25%
25%
50%
50%
75%
25%
50%
50%
75%
0%
0%
25%
v
00
G V
C
5.1
1. Khi l a ch n th c ph
HTP C N
u b
Page15
GVH
G
ng
c. V sinh
H
39
13%
94
32%
96
32%
2%
61
21%
2. B n mua s n ph m th c ph m ?
114
39%
b. Ch
118
40%
29
10%
34
12%
c. C
3. B
HTP C N
c ph m:
Page16
GVH
a. 1 l
153
52%
b. 1 l n/ tu n
57
19%
c. 2-3 l n/ tu n
58
20%
27
9%
4. B
ng mua s n ph m d
n qua ch bi n l
ch bi n l i ho
n kh
q
HTP C N
b. Ch bi n l i ( vd:ch
C
55
21%
82
31%
73
27%
57
21%
?
Page17
GVH
v
v
c. Cac bao
bi bng
giy [62]
39
17%
61
27%
73
33%
50
22%
a. Cac bao
bi bng kim
loai [21]
b. Cac bao
bi bng
nha [34]
d. Cac bao
bi bng xp
co phu bao
PE[95]
21
10%
34
16%
C
C
62
P
95
29%
45%
?
HTP C N
Page18
GVH
62
27%
84
36%
78
34%
3%
00
n ph m th c ph
%
% v v
%
% V v y s n ph
ng t i vi
m b o v
c ph
ph
Trong ba s n ph
v
(39%) , ch
M
Do h
ph
v
ng,
p.
n ph m qua ch bi n l i (31%), ti
ng t trong ba s n ph
bi n l i ho
v
v
% v
uv
n ph
.
v
v
u tra cho th y h

c
0%
%
c ph
% -3 l n/tu n (20%).
n ph
y3s n
n ph
C
0% v
a vi
v
ng.
HTP C N
Page19
GVH
5.2
N
1. N
a. Ch c ch
C
7. N
n ph m snack sake chua cay b
106
36%
156
54%
29
10%
t s n ph m ch
b. Ph
.
i.
n mua.
HTP C N
126
44%
137
47%
26
9%
Page20
GVH
6. N
29
10%
b. S mua.
126
43%
121
41%
17
6%
c. Ph
i.
nh
n ph m t nh i h n h p b
a. Ch c ch n mua.
c
n
c
m
n mua
i vi
ng
60%
50%
40%
chn chn co
30%
co th co
20%
khng mua
10%
0%
1
1: Snack Sake
2
l n
3
n i n
HTP C N
Page21
GVH
Ng
b. C
[75]
c.
t
n
i
p
[135]
a. Snack
sake[90]
a. Snack Sake
b. C
c.
90 30%
75 25%
135 45%
v
% V v
6
S
v v
6.1
S
0 00 0
-v
C
HTP C N
v
00
9 %
Page22
GVH
T
2. T
T
T
8 0 8
8 0 8
8
v v
S
x
x
x
x
x
5-4
5-3
4-3
5-2
4-2
3-2
5-1
4-1
3-1
2-1
95% family-wise confidence level
-6
-4
-2
Differences in mean levels of tt
v
v v
6.2
v
00
-v
HTP C N
00
v v
v v
9 %
Page23
GVH
v v
v v
T
9 0
9 0 8
1
2
3
5
4
S
x
x
x
x
x
v v
v N
v
v v
6.3
v
-v
0 009
HTP C N
00
v
9 %
Page24
GVH
v v
T
9 0 8
9 0 8
8
8 0 8
1
3
2
4
5
v
-v
-0
HTP C N
v v
00
S
x
x
x
x
x
6.4
9 %
Page25
GVH
v v
T
0 8
0 8
0 8
9
9
8
1
4
5
2
3
v
v
v v
6.5
S
-v
HTP C N
0 080
S
x
x
x
x
x
00
9 %
Page26
GVH
v v
6.6
-v
00
1
4
5
2
3
HTP C N
9 %
S
x
x
x
x
x
T
8 0
8
8 0 8
8
v v
v
0 0009 8
Sau
Page27
GVH
v v
6.7
S
00
1
5
4
2
3
HTP C N
9 %
T
9 0
9 0 8
8
v v
v
0 0009 8
-v
S
x
x
x
x
x
Page28
GVH
v v
6.8
v
-v
0 00
00
9 %
C
v v
T
9 0
8 0
8
08
1
2
4
5
3
HTP C N
S
x
x
x
x
x
Page29
GVH
v v
6.9
S
v
C
00
HTP C N
9 %
T
9 0
8 0
0 9
08
v v
1
2
3
4
5
8 -0
S
x
x
x
x
x
Page30
GVH
N
N
v v
7 T
7.1
u:
t ng
;v
g
nhi
t ng
s ng r
v
p.
c: Capsicum annum L N
c tr ng nhi u
v
cg
t ng
cg
; t ng
v cay
t. t ng
v ng
ng:
Lo
u vitamin: Trong s
t ng
ch a vitamin C
v
i cao nh t. Trong 100g
0
v
C C c n 50g
t ng
%
v
C
c n cho c
N
200g t ng t n
c m
00
v
C
ng vitamin C c n thi
.
i v i vitamin A, t ng
cung c p 15 - 50% t
ng hay n
-caroten trong
t t i m c 3,5mg/100g. t xanh ch a nhi u beta-caroten h
v
i
HTP C N
Page31
GVH
C v v
ng lo v
ch ng l
ng l i s t
ct
da, ch ng l
mc at
Lo
calo: t ng
c x v
t trong nh ng lo i rau
nhi u ch
C
v v
t lo i th c ph
ng ch
ng calo
h p th v
T
v
a nhi u ch t x
t ng
v i nh
y c m ho c m c bnh v
ng
ru T ng h
tv ,n
v im t
ng va ph i.
t ng v
ch: Flavonoid c a t ng t b o v
;
tr
b
ch, b
P n
nhi u, nh
i lao
ng nhi u gi
ng b ch
ch
bi u hi

b
M
u ch
ng s i ch
nh
n d n, r
c; n
ph i ph u
thu T
ng h
t ng
r th u
t ng v v
ch ng l i b
p V
t ch
ng r t quan tr ng
v
T
uc
i h c Manchester (Anh)
ng vitamin C m c th p nh
v
p g p ba l n so v i nh
ng vitamin C cao nh t.
N
t ng
( v
) ch a g
ng vitamin C
so v i nhu c v
C
ch ng l v
kh p, t
v v
C
ch t chua c v
c).
Gi
v
2009 cho th y, ph n ti
th
c v
carotenoid.
B o v
v
000
f
HTP C N
Ung
p hai ho c nhi
gi
t q y: Trong m
n tui t 40 - 9
v
quc t
u ph n
i 17%. Ch
ng ch t
u Nh t B n qua
u th y r ng, ch
v
t qu,
Page32
GVH
bnh tim m ch cho ph n .

C t cay l n t ng
u ch a nhi u vitamin B. M t ly (250ml) t cay xay
cung c
%
v
v 0% f
;
%v
v % f
; v
0% v
v 0% f
t ng v
: t ng
da. t ng
ng vitamin C nhi
nhi u betang l i s t
v
th c, tr
7.2 t s
o v
ng ch
ct
v
v n
y, t ng t v
ng do l
;
a
N
n v
y, ki t l.
Chi
-7cm.
L
i ph bi n nh t hi
c m m ho
ng. t s
a huy
v
m cholesterol, kh ng ch
HTP C N
C v
ng m ch..
t canxi, s t, axit citric, axit malic
Page33
GVH
7.3
7
P -mai r
P -mai r
lo i th
00
b sung canxi r t t t.
n cung c p ch
mr
m cho kh u ph
-mai nhi
00
P
v
ng: So v
c ph
ng ch
p3l
v v
ng cung c p
00
09
v
p 380 Kcal, 100g th
cung c p 139 Kcal). M t mi
v i 100 ml s
HTP C N
t,
00
V v
n so v
v
dinh
Page34
GVH
7.1
7.4
l c nh
tr
ng, ch
4c thu ho
C
v ch
HTP C N
s n xu t khi m
cs
C
tu
v
i m c g n th
% f
ic

c thu ho
n
n ph m
T
ch b n.
Page35
GVH
ng c
- T
HTP C N
u tr
v nh tim.
Page36
GVH
- Nh ng ch
P
ng b
ng trong vic
- C
a nhi

G
C
Gallat ( g i t GCG
ng ch ng kh
v
ns
n
c
- Catechin h p ch t t
v
ng c
ng h u hiu trong
vi
dit h u h
v
c th c ph
v
i tr
nh
c t do vi khu n ti t ra c th
c t Veratoxin c a Ecoli-157,
gi
t bi n gen, gi m cholesterol.
- C ff
nt
m mt m i, bu n ng
tl
- Vitamin C gi m stress, nga c
- Acid Gama-AminoBityric (GABA) h huy
- C f
v
i v i vic th i ch t m v
ct N
ng l i ti v
ng vic gi
c.
- Flavono
ng s c kh
ng m ch, ng
ng.
- V
t ch
- T
ng kh u v .
- Gi m b t r i r v
t qu.
- Gi m b t DNA b
i.
- N
a s hi
c.
7.5 N
HTP C N
Page37
GVH
P
M
M
9 0
v
- t
ch P
c suy y
t n m th
n g c t
ng tai n m xen k
ch bi n nhi u
n.
7.5
N
Hungary
in mm
u lo i n
00
n ch y
k v
cung c
hay thi
T
ng vitamin cao nh
ng ch
c ph
ch
pv
ng h p r i lo
H
c, m
PP
f
v
Theo New York Magazine, n
t cho s c kh
v
nh cao huy
,
ng ru t, l
;
C
quan Th c ph
v
c ph m M F
u tr tha cholesterol
N
ts
u v kh
a
n
hin din c a lovastatin trong tai n m, t p trung phi n n v c bit

n m.
Ch n n
l nh 5-8
C
qu n
v
5-
gi
l
c l nh cho n
HTP C N
00
un
a.
u ki
S
v
n mb
u ki
c gi
b o
v
c
i m i ch bi v
nh b
Page38
GVH
7.6
7
T
v
t, gi
T
T
vitamin C, canxi, ch
ng m ch, b o v tuy n t
nhi u b
ng g p:
ng tr th n, b
c, c
m.
- 0
c bi v
m, 5- 0
ng huy t, gi m m
u vitamin A,
ch
c
7.7 Rong bi
Rong bi
cc aH
i m
t lo i th c ph
cao,
c
m th v
ng. Rong bi
s ng c
c m v
cl C
v
m
i
t
v
u ki
t tr i chi u t
quang h p.
Rong bi
cv
ng v
c x v
o. Vi
th s n ph m t rong bi
i qua th
ch s
C
u v t kh o c h c cho
th y Nh t B
n t
0
c. n v
T
c c
i, rong bi
cs
a tri
v
ng
th c.
c coi
ct
ng bi
gi
S
-len, New Zealand, qu
T
v
c Nam M ven bi
d ng rong bi n t r
i. Hin nay, Nh
HTP C N
bi
Page39
GVH
c s n xu v xu t kh u rong bi n l n nh t th gi i, do v
t i
rong
bi
i
ta
nh
hi
c
c t i sao nh c
Nh t
B n.
ng c a rong bi n:
H
ng sinh t A trong rong bi n cao g p 2-3 l n so v
r
ng canxi
cao g p 3 l n so v i s
v
p 4 l n trong tr
N
uc ayh c
hi
i cho th y rong bi
ng ch t sau:
- Vitamin C: Ch
ng r t c n thi t cho s
i ch t c a t
ys
v
v
nh ch
-I
t r t c n thi t cho tuy
u c
- Vitamin B2: Ch t tham gia truy n d
, h tr
t
i ch t c a t
- H
n thi t cho s
n h th
c bi
il
ng gi
v
v
ng m nh, nh
Rong bi
t nhi u lo
v i b n to khng l , rong s n v i nh
ns
v
a tr
c, m
t
hon, hay m t d tr
HTP C N
nc
ng qu
ng c a rong bi n:
Page40
GVH
ch
ngu n d
bi
i vi s c kho
nh ng ch
ti v
v
N
a t
Rong bi
t lu

v
fertile clement
cd
th .
i C
i rong bi
am
ng l
i. Rong bi
a, rau xanh),
ng l n lignans, h p ch t th c v t
v
c v
y, rong bi
T
u ti
c nghim
ng b
n, h tu n
n quan tr ng trong rong bi
t
c, lo i b
vi rong bi n: Ch t Alga alkane
ng calo th
v
v m lo i b
tc
p th
C
v v y
v
ys
t h u hiu. Do v y s
v
C
v
vic b sung rong
ng, cao huy
n
v
khu
i cho ru
l i trong ru t. Nh
t tr
ch s
rong bi n tr th c ph m ng
h n ch
ng ru t, k
bi n trong th
bi ng
u c n thi t.

ng s c kh e: Lignans trong rong bi
c ch s
v
nc
i u, h n ch
v
v
ph
N
n s tng h p
v i hiu qu
t s lo i thu
P n sau th
c tng h p, m
ng l n ch t chuy
v T
ng Th
,
o bi
a ngu n i t d

c
t c n thi
i. B v
u ch nh s chuy
i t o c
v
v
tc
u hiu c a vic thi u i t trong tuy

u c T
n 200 tri
i b b
u c
%
u mu
Rong bi
c bi
c
gi
a khuy t t t b
v nh tim mch: C
f
u trong
rong bi
v
C
ng minh r
ng
axit folic h p th trong b
n thi
ng
t t t b m sinh, bao g m c bnh
b i lit tr
S v
m v i rong bi n ho
nv
nh
t b
c bi v i nh
i m c ch
v
ng m ch,
HTP C N
Page41
GVH
nh v tim m ch, ti
ng. Ch
ng gi m thi u bnh
cao huy
v
u tim.
Ch
v
M ts
ng ngu n duy nh t c
gi
v
i, gi
ng ch
f
T
v
c p
t ngu
ch
c
a b
;
v m ch ng hen suy n.
Gi m nh
ng trong th
: Rong bi n ch
ph n
c ng
t lignans trong rong bi
estrogen y
a ph n ).
Rong bi
mb ts
i v i nh ng ph n
t ng t
i.

ch ru t, ng
T
ong bi n
ng calo th
v
i cho ru
th
v m lo i b
tc
i trong ru t. Nh
t tr
ch s
p th
C
v v y
n tr
c
ph m ng
v
ys
t h u hiu.
Gi m cholesterol: Cu c s
c ph
V
c ph m v
ng calo th
v
m b o ngon mi
c coi tr
C
ng
n trong th
Di t khu
T
n quan tr ng nh
f
u ti
c, lo i b
T
v
thi u c a tuy
t ra
hooc
C
v
n
v em
c khuy
h c ph
rong bi n.
L
a rong bi
N
c mu
khi n u c n bi
bi n sao cho rong b t
v ho c n u chung v i nh ng th c ph
v
c l nh,
v i mu
a s ch
c r i m i cho rong bi v
u kho
c,
b dai ho c nh
7.8 Th t heo
HTP C N
Page42
GVH
7
G
ng: Th t t t c
chung ch a nhi
t i 70-75%. Protein chi m kho ng 15- 0%
ng trong kho ng 1- 0%
thu v
v v
G
ng tro chi m kho
% G
sinh h c c a protein th
%
t 96-97%. Trong th
sinh h
v
tr
ng th v
nc
v
amin c n thi
C
C
ng c
v
b th
ng.
Trong th
am
ng ch t chi t xu
c bit, s
ng kho ng 1,5-2% trong th N
C
t chi t xu t g
c th t ph n l
c th
v
Ch
v
nhi u m
v
- 8 C
ng 2-7%. M l n l
V ch
mg%) t p trung nhi u

(10-15 mg%).
V vitamin, th
C v
v
thiamine) nhi
HTP C N
C
y
v
h t chi t xu
n
p
v
t d ch v r t m nh.
z
v
c, d
y
%
ng
-30%)
n photpho (116-117mg%), kali (212- 9 % v F

-2,3
V
ut
C Z C
ng Canxi trong th t r t th p
y
p trung ph n th t n c.
gan, th
N
gan, th
u
T t heo cung c p Viatmin B tng h p (riboflavin, niacin,
i th
N
v
t pho.
Page43
GVH
7.9 Gan heo:
7.9 Gan heo

Gan l n i th c ph
axid folic, nicotilic c n thi

T
gan l n ch a 21,3g protein, 25mg s 8 00
V
u so v i s a, tr ng, th
N
b
t, m i m H
v
ng s c mi n d
, ch
N
i thi
Gan l
ch
m
v
tc
i cho s c kh e. B ph
u b bnh ho c ho
c b b
V v
c khi ch bi
ng, l y mi ng v
a gan, ch
l
HTP C N
m cao, ch a vitamin A, B, D
u c a Vi
ng, trong 100g
ng vitamin A trong gan heo
sin
t,
C v S
n
c ch
ng
i th c ph
m v chuy
v
ch a r t nhi u m m b
V v
u lo
u gan l v
a nhi u m .
ng tng mi ng gan r a s ch b
c l nh,
ch th
lo i b ch
c
dit
v
v
Page44
GVH
Thi , nm.
Ra
Hp
Bo ha
Ra
Ngm / chn/ hp
Bm nho
Nhi nhn
Xao
Xp hp
Gia vi
Thm dich s
Ghep np hp
Thanh
phm
HTP C N
Page45
GVH
9
9.1

9.1.1
v
9.1.2
thu c b o v th c v
V v
9.1.3
:N
HTP C N
Page46
GVH
9.1.4
a)
b)
S
c)
N
v
C
80-90 C
0 -
v
v
.
HTP C N
Page47
GVH
d)
z
f
f f
a)
v
G
v
b)
N
c)
- %
d)
HTP C N
v
0-
Page48
GVH
v
M
N
M
N
9.2
9.2.1
a)
v
f
C
b)
N
9.2.2
a)
S
b)
N
c)
HTP C N
v
v
Page49
GVH
P
v
v v
9.2.3
a)
T
v
b)
v v
N
c)
v
T
tb
9.3
a)
H
v v
b)
c)
9.4
a)
HTP C N
Page50
GVH
b)
N
c)
P
10
10.1
10.1.1
S
M
v v
v
10.1.2
T
STT
1
2
3
M1
M2
M3
N1
N1
N3
v
10.1.3
HTP C N
Page51
GVH
10.2
10.2.1
S
v v
10.2.2
T
Stt
1
2
3
HTP C N
T
A1
A2
A3
Gan
B1
B2
B3
Page52
GVH
10.2.3
TN
10.3
10.3.1
HTP C N
v v
Page53
GVH
10.3.2
4%, 5%.
v
STT
1
2
3
3%
A1
A2
A3
4%
B1
B2
B3
5%
C1
C2
C3
10.3.3
S
HTP C N
Page54
GVH
TN
TN2)
10.4
10.4.1
10.4.2
v
v
HTP C N
Page55
GVH
STT
1
2
3
A1
A2
A3
B1
B2
B3
C1
C2
C3
10.4.3
TN
{
N
N
(TN2,3)
10.5 T
10.5.1
v
HTP C N
Page56
GVH
10.5.2
v
TN
ch sau
% %
N
5%
6%
7%
A1
A2
A3
0
B1
B2
B3
C1
C2
C3
0
D1
D2
D3
10.5.3
HTP C N
Page57
GVH
TN )
TN
N
(TN2,3)
HTP C N
Page58
C
T
0
l mu
m 6: Kh
10.6
10.6.1
GVH
0 90
ng.
V
10.6.2
T l: mu
M
STT
1
2
3
10.6.3
HTP C N
1:1
A1
A2
A3
1:1.5
B1
B2
B3
1:2
C1
C2
C3
c hi n:
Page59
GVH
TN
TN
N
(TN2,3)
11
T NHI HN HP
ng s )
Ch
v
C m
TV1
5
5
4
TV2
5
4
4
TV3
3
4
4
TV4
2
3
3
Tng
15
16
15
3
4
4
5
5
4
4
5
16
18
Tng 80
trng s
HTP C N
Page60
GVH
M
c
M v
C
C
+v
Ch
5
4
3
2
1
t
t
li
as n 5
ph
v v
v
v
v m n ho c nht
a t
v , ch
S n ph
S n ph
k
v
S n ph
k
S n ph m b n
HTP C N
15/80 =18.75%
16/80 = 20%
15/80 =18.75%
16/80 = 20%
18/80 = 22.5%
1.2
S n ph m b v
S n ph m b v
r
B m t s n ph
4
3
2
1
5
k t
i
nh
k
3
2
1
5
Page61
GVH
p m
v v
c gi
u.
B m t s n ph
d
S n ph m b
s
S n ph m b
u.
v
, v v
vi v .
,v v
v v
v
nhi u.
4
d
3
m t 2
d p 1
g
4
t.
3
v a, m 2
HTP C N
u.
m t s n ph
Page62
GVH
12 K hoch th c hi n chi n
c:
12.1 Chi
c kinh doanh:
12.1.1
ng k hoch Marketting:
a)
Th hi
hoch Marketting:
Vit Nam hin nay v

cho cu c s ng chi m t l
cao trong nhi
Th
ng th c ph m ch bi
tri n t 20- 40% m
T
ph
nv
is
v v y nhu c
0% v
c c i thin.
is
ng t
n l
c a Vi N
v
c s ng hi
i, th c ph m ch bi n s
am
Theo AsiaPanel, s
ng h
v
%
9%
ng s h
h
p trong kho ng 4.5 6.5 tri
ch
bi n ng
u th
ty u
m t tr ng
bi n.
p cao (tr
V N
C
n v
ng s n
i gian ch
v
v c.
ng:
Nh p s ng h i h c
i Vit Nam hi
ng hi
gi v
n vi
c kh
v
tham gia nhi u ho
ng th d c th
V v
r
n ph
d
ch
ng.
N
v c t t p b
ng nghi v
i tu
t ch
a gi i tr v
v v
ng nh ng b
doanh nghip s
v
l i l i nhu n.
HTP C N
Page63
GVH
pv ih .
c s ng hi
ck
ho c ch bi n s n r
ph
, t l
Vi N
gi i). T l
v
n v ng, v
ng th c
v
v
v im cs
S
th c ph m ch bi n s
i ph n
nv is
v
cd
ng 89.7 tri
ng th 13
n 1999 009
%
ng
y ti
.
u th c ph
c bi
Hin t i, t l
t 60 tui tr
t th gi v
ki n s ch
ng 10% t
v
0
ng th hi
Tuy m
v
v
v
a
Qu
p qu c (UNFPA), Vi N
v

v it
s ng
t nhi u so v
TS
Qu c Tr ng cho bi t, n
chuy
i t

a
P
T
8
M 9
N t B v T
n chuy

a Vi N
cd
T
0
Vi N
0
tr
i t 60 tui tr
c ta s
ti p t
c b ng 20% t
. (Ngu n: Tng c Dn s K ho
a gia n (DS-KHHG, B Y t
c v
n s n ph m c a doanh nghip do ph
ng ph c v l
i cao tui
nhi
Hi
nh
nh
v nm
v
HTP C N
s n xu t:
c nh tranh m i, m nh m
nh p v nh ng thi t b
n ph m, m
n r t nhanh. Nh
N ng ti
hi
V
n s n xu
n ph
n b k thu t t o ra
g v i ngu n
ns
t
c nh tranh.
Page64
GVH
ch c th c hi
T n d ng y u t
cao ph c v nhu c
c r t nhi
qu n th c ph m ti
s gi l
ch tv
h
m
h ns d
N
(lo
ng th c ph m ch bi
t
mb
y ut
l a ch
t.
C
quy t v
ng r t t
M t Tr
qu
HTP C N
ti
ng nh
ng s n ph m.
n,
v o qu n m i, th c ph m ch bi
v
v c s d
o
T c ph
v
v
V v
c ch bi
v vi khu n s
a. Th c ph m ch bi n theo
v
iv
c
trong m t th
s d ng ngay s n ph m th c ph m ch bi n
n ch bi n nhi
tl nn C
ng m
n ph
t b o qu n hay b t k y u t
v
ng c a th c ph m. T t c
n ph
ng
ng m
00
r t thu n l i.
Hi
ch bi
V i nh
C
y ti
th ng qu
vic v
v
t nh N
pc
m duy nh
th
n v ch
000 v th ng qu
p gi i
ng ISO 9001:2004, h
c ph
H CCP
truy
truy n t
p qu
v
ng nhi
i bi t v
n ph
s ti
a Vi N
v
nh c a s n ph m c
n d ch truy
nh c
u s n ph
v
nh m ,
v
V
ng lo t
Page65
GVH
nc
doanh nghip tr
nl
ty
ch
v v c ng d
v
tr
t l c cho vic qu
m v trong doanh nghip.
ng v
mua s m c
c. H
ng s n ph
C
H th
Th
p th mua s n ph
ng qu c t
ng c
n doang nghi
ch v .
.
c th hi
ut :
i cho doanh nghi

n ph
c bi
th
n.
Th c ph m ch bi n s n
ti
i ph n gi m b
HTP C N
nh
Mua l
nhi u s n ph m, t
T
c ph
c ph
t
i trong nhu c u, quy
ng c a doanh nghip, m i s bi
u bu c doanh nghi
t
c bu
n xu t ph i gi
ch v t
uv
th
th
ng
t trong nh ng s n ph m, d ch v h tr
ng cu c s ng.
ng bao gi
N
n khi
m b o ch
ng
c ph m ch bi n s
ct
p s n, ho
i k v
th y ngay r ng
nh
T lo
C
n ph m
Page66
GVH
th
bi n s
ph m tinh ch , s n ph
c a ho
xu t.
ut
ng s n ph m; s s
;
nm
a s n ph m t
u c a s n ph
n
nc
um t
v
in
i ph n
r t l n.
,s n
ng ngoi:
Th m nh c
v Vi
v is
ch n th
ng th c ph
C
mua v
v ch ng lo i: s n ph
n ph
nh hin nay r
i ch
bi
v
v
bi n s
is
v
n d
td
v s n ph m n
a
v ng (hiu qu
n th ng c
n
ng lo i s n ph m
m th c Vit Nam. Trong nh ng
i, ch c
n.
i n i tr ch c n
i m t th
n
c, v t v trong vic b
v
i:
Mu n chi n th ng trong cu c chi
ph n doanh nghip ph
v
H th
mc
s n xu v
i trong cu c chi n tran
th ng c a
h
T i Vit Nam
cs
N
ut s
iv i
s
a m t s n ph m m i.
nhy c m v
V
is
v
c thu nh
trong mua s m xong h v
HTP C N
ng m
n mua v
ph
mu n l i nhu n v
nh d
v
n.
ng chi t kh u cao.
Page67
GVH
V v y doanh nghi
chi
nc

i v i s n ph
n v
s n ph m thay th n
u quen thu
c ph v
v n ph
v
c qu
ang l i l
nghi
c bi
12.1.2
i th cnh tranh:
Th
ng s n ph
cung c
ph
C
nh
-24b/II -
a s n ph
n v ng cho doanh nghi
c bi v
v s n ph m:
a ch:
p, ho
n ch t
n ng r t nh y c m v i
n sang s d
a ch n
u.
iv
u d
ch c b o v
C c v
c ph m,
ng, B v
t
c l n cho doanh nghip
a ch a, kh c ph c, ch
t.
Vi
t
trong m
u:
Hip h
B
trong vi
c chi t kh
ng c a s n ph m.
uv
v s n ph
ph i.
, ch bi n s n g
uc
cm cc l
i v i doanh
v
tham gia c a nhi
ng.
f
ng 2F - CN V
L c - Huy
T HCM
v t t t: SAIGON FOOD JOINT STOCK COMPANY.
v
8
00 v
n xu v
cung c p cho th
ng xu t kh v
a.
HTP C N
C
yh is
C ph n H i s n SG (SG FISCO)
v
c ph m ch bi n
Page68
GVH
N
00 m t doanh nghip ch
v
n
xu t v
S
S G F
i
2
CN V
ng 5.000 m v
00
S G
F

t doanh nghip v
g
00
i, s h
ng
s n xu t th c ph m ch
v
c ph
n cao c
ng di
g n 13.500 m2 v i h th ng kho l nh, thi t b c
i, h th ng qu
chu n Qu c t ISO 9001:2008, HACCP, BRC, Kaizen, 5S.
i th ti m n:
Th
ng th c ph m ch bi n s n c a Vit Nam hi
nghi
v
c tham gia. Nhi

Nh t B T
p th
ng Vit Nam.
N
th v
HTP C N
im tv
pd
c ph m c
u doanh
H
c,
ng t i s
u.
Page69
GVH
Ma trn SWOT cho k ho ch marketing

2.1 Ma tr n SWOT cho k hoch marketing
MI T
NG TRONG
m m nh
s s n xu t hi
Ngu
t
ng.
Ban qu n tr
c,
tham v ng t
H th
i r ng.
nhi
u
n s n ph m.
C
NG NG I
MI T
c h i c a n n kinh t ,
h t c a
.
H i nh p WTO.
Th hi
hi
i.
Phong t c truy n th ng.
Th
ng r ng l n.
C
n
nhanh, d ti p c n.
V
n l i.
R t nhi
ng.
M
i cao c
v ch
ng, m
nh y c m v
c t i th c nh tranh.
C
nh
ng c
2.2 M c
c t
i
th cnh tranh: c
m t trong nh ng
c
L
T
n cao v ch
ng,
v
c ph m.
S n ph m thay th phong
Ma tr N
HTP C N
my u
C
n xu
t t i tp.
HCM

t
M i t p trung th
ng
t kh u ra
ng c
ng
cao
nh: trong
c
v
S n ph m thay th :
t th
ch t
Page70
GVH
y u t quy
nh s
t c nh tranh
s
nghi
thin, vic c nh
v c th c ph m ch
bi n s n. M t Tr i m nh r t d
n
c
n th
liu.
c nh tranh v
nh y c m v
i th
ng th i
ch ng l i s c nh C
t
ph n
m nh.
v i nh ng bi
i
L
v
ng,
ng c
b ph
u
n san ph m
c a M t Tr
.
n ph m n u
c
nh
u c a
h .
C
l
th
v
ng.
L
Ma tr
i: Kh
vn d
2.3 Kh
th
CNTT, truy
doanh nghip t
c
ng r ng l n v i g
tri
ir
v it tc
v t li u:
HTP C N
v n d
T
i: r ng v
kh
u ki
nh m r ng s n xu t.
: th H
n 90
tl n
p.
t
ic a
: thu n T
i xu t kh u nh ch
ng qu c l n cho ti n.
V
ng: n m l
n
uc a t .
Th hi
b
t
ic
tr
a thu
HCM.
H i nh
T
i
c
l n cho nh ng doanh
, QH nghi
v
th
v
i
2.
m hin t i M t Tr
v n d
t
s n xu t: M t
t:
Page71
GVH
cao ch
ph m
ng cho s n Tr
chuy n s n xu t hi
u qu .
i.
N n kinh t b
S
ng: c a h i: s c mua s
M t Tr
u
u kin cho ho t
m b o v
v
c thu n l i.
u phc
12.2 N i dung Marketing:
2.1
Marketing
a) M
n ph m
ng nhu c
t nh i h n h p ra th
n da d ng s n ph
S n ph
n s tin l
v c kh e, nh
v
b nr nv
vi
i. Nh n th y th
ng H C M
nh t v i th m nh v s n ph m c
ng th
t th
C
ng,
ng,
p
ng:
i th c nh tranh
% i th c
1% s
d ng th c ph
bi n.
Gi i thi
v
v i thin v
T
p th
ng th c ph m ch bi n s v t doanh thu 99 t
HTP C N
Page72
GVH
K ho ch Marketing:
Chi
c qu
b)
i m t s n ph m.
p:
t 1 (2 ho
c th nh m t
c khi tung ra s n ph m): tung ra 1 lu
v
iv
t 2 (tung s n ph m): th c hi k ho ch ti p th
, ch
ng h
mi
p th g
Th c hi
n ph m
i nh
v i s n ph m c a
v s n ph m cho
th
t.
Th c hi
mt
K th pv
t s n ph m d
c)
,c
ti p t
ng v
n cnh tranh:
V n ti p t
c qu
m c ng c hay nh c nh
v ch
v
ng s n ph
v
c th
ng ch p nh n.
d)
V n s d ng vic qu
m c ng c ho c nh c nh
ph
v v c s n ph
c th
ng ch p nh
m ni b t c a s n ph v
ng cam k t c
HTP C N
v ch
ng s n
c cu c h i th o
v ch
ng s n ph m.
Page73
GVH
2
P
G
Qu ng
Web
Truy n
n
n
T ch c T ch c
h i th o
s kin
b ng qu ng
ph m
m
S
, S
ng
th ,
h c, h i
ng
c tri n h c,
h i
ch
tri n
Ph
Faceb
n ,
ook,
ti p thi Zing.v
gia
n,
vnexpr
Tui
ess
tr
10
l
(35s/l n
)
S c s ng C
tr
,t p
T
0
1+2/2014
T
3+4+5/2014
8+9 0
T
10+11/2014
HTP C N
Page74
GVH
12.3 K ho
12.3.1 Ti p c n th
n ph m ra th
ng:
ng:
a s n ph m m
C
ob nk
ho ch th ti p th c th
n chung c a n n kinh t , ch
ng cu c
s

uc

d ng. Th
ng th c ph
, ch bi n c a Vi N
v
n t 20- 40% m
T
c s ng hi
i, th c ph
, ch bi n s
nh ng s n ph
nv
is
a m i gi
V
cc
hin gi
c ti p c n th
v
n ph m m i ra
th
ng. Hin t
nv nc
i
qu
n ph
i
v
ng th
s ti
c ti p t
d ng
th v
C
l
n s n ph
ng th i
th
n s n ph
nh tranh v
n ph m c
ng.
V
quy

ng t t cho cu c s ng hi
i, dch v
nh c a s n ph m t nh i h n h p c
nv
HTP C N
ut
c
Page75
GVH
Thi t k
rong bi n,
v v
TNHH M T
G V
HS
n ph m
HCM
HTP C N
Page76
GVH
12.3.2 K hoch s n xu t:
a)
Th
p c n tr li:
n h t s s n ph
n xu t ra hay kh
p nh
ph
?G
n
v
i l i nhu
N
th
h m t thi t.
Chi
c s n ph
u c a th
th
c
kinh doanh c
cu c c nh tranh gi
nh ng s n ph
c t o ra m
u s n ph m h
m
v
pv
v
nl c
i th c nh tranh trong tng th i k ho
ng s n xu t
c s n ph
i kh i
v
v i
b) M
mb
tb
y
ng nhu c
tung s n ph m ra th
ng.
mb
t s n xu t th
nhu c
H n ch t
ng h
nhu c u c
C
c nh
i b t bu c ho
th ng s n xu
c c m c nhu c u cao nh
th p nh t c
c nhi
u ra nh t t ngu n l c s
c)
D
n c a k k ho
tng th
Tng h p t t c
tng h p.
HTP C N
th ng c a h
v
c nhu c u
nh s n xu t:
6 8
c c a m i lo i s n ph m d ch v trong m i giai
ho ch c a tng s n ph
t b n k ho
Page77
GVH
t b , v.v.).
Chuy n nhu c u tng h p cho m

l cs d
ho ch l a ch n ngu n l
i l a ch n.
Ch n k ho ch t t nh
1 2
1 1
th
t (t n)
L
T
T
3
1
v c c
4
1
6
1
p nh t v i m
7
1
8
1
9
1
10
2
11
2
12
3
V
9
nh
T
n th ng 30
c t Lao
13 K
u: 10,000 000 000
V
13.1 C
ng.
u:
3
N
99
S
ng
500
149500
ng
ng
ra 1.5 kg
(500kg)
(kg)
(kg)
HTP C N
T
v
75,000,000
22,425,000,000
150,000
3
N
liu
n xu
pt
G t H
ng 1
5
1
ph c v cho vic th
2.5 K hoch s n xu t d ki
T
N
ng
u:
G
Ti n
liu
VN
Ti
u
li
VN
Page78
GVH
t sng
Gan
heo
Th t ba
r i
N m
Rong
bi n
T i
H
T
xay
xanh
B t
ng t
ng
P
0.5
166.67
49,834.33
35,000
5,833,450
1,744,201,550
0.33
110.00
32,890
35,000
3,850,000
1,151,150,000
0.141
47.00
14,053
100,000
4,700,000
1,405,300,000
0.1
33.33
9,965.67
35,000
1,166,550
348,798,450
0.1
33.33
9,965.67
700,000
23,331,000
6,975,969,000
0.015
0.025
5
8.33
1,495
2,490.67
30,000
50,000
150,000
416,500
44,8500,000
124,533,500
0.025
8.33
2,490.67
22,000
183,260
54,794,740
0.015
5.00
1,495
170,000
850,000
144,500,000
0.02
6.67
1,994.33
160,000
1,067,200
319,092,800
0.02
6.67
1,993.33
40,000
266,800
79,773,200
0.02
0.04
6.67
1,993.33
13.33
1,993.33
Tng ti n
15,000
180,000
13.2 T
100,050
29,914,950
2,399,400
717,420,600
45,664,210 13,543,948,790
u trong:
m:
88
v
0v
9 8 90 VN
13.3
13.3.1
c:
c:
n xu
HTP C N
cr
u).
Page79
GVH
c sinh ho
N c v sinh thi t b (1 tu n v sinh 1 l
ch
0%
cc
c sinh ho t kho
+N
cc
).
+N
M = 1.75 + 0.2 x m => m= 2.19 m3

T
V
c c n cung c
3
8 00
8
ng s ti
9 3
c ph i tr
8 00
T
Tng ti
13.3.2
c ph i tr
3
8
88 v
99
99
n:
3.3 Thi t b s dng:
R
liu
M
M
M
C
c
(Kw)
11
1.3
30
0.2
2
p
i
n c
Gi s
tc
chi m 20% t
HTP C N
t Th i gian (h) S
tb
C
t
chung (Kw)
ng
44
2
1
2
2
6
6
4
2
15.6
180
1.6
8
249.2 Kw.
f
t thi t b
Page80
GVH
T
Kw
M
000
Tng ti
Tng ti
13.3.3
ST
T
1
9 +
*0
99 0
n ph i tr
n ph i tr
000* 99 0
98 080 * 99
98 080 v
88 9 0v
CHC
DANH
VIC
Gi s
800 000
tc ac
S
c
P
c
K
ng
C.01
C.02
C.03
C
v
c p, kinh t
D.01
v
c p, k
cao c p
C
v
kinh t cao D.02
c p, k
cao c p
C
v
D.03
t v
HTP C N
v
0
III
0 N -CP).
4.5
2
2.6
0
5.0
2
3.0
0
5.5
2
3.4
0
6.0
2
3.8
0
6.5
2
4.2
0
7.0
2
4.6
0
7.5
2
5.0
0
2.6
0
2.9
0
3.2
0
3.5
0
3.8
0
4.1
0
4.4
0
4.1
8
4.5
8
4.9
8
5.3
8
5.7
8
6.1
8
8.5
8
2.4
0
2.7
3
3.0
6
3.3
9
3.7
2
4.0
5
4.3
8
2.0
4
2.3
5
2.6
6
2.9
7
3.2
8
3.5
9
3.9
0
NG
BC/ H S - M
1
i thi
10
11
12
4.2
1
Page81
7
8
9
10
11
12
13
14
15
GVH
N
v
v
N
v
ph c v
K
thu t
v
c p
1
K
thu t
v
c p
2
K
thu t
v
c p
3
N
v
giao nh n
Th kho
N
B o v
Ch c v
HTP C N
D.05
1.1
0
1.2
8
1.4
6
1.6
4
1.8
2
2.0
0
2.1
8
2.3
6
2.5
4
D.06
1.0
3
1.2
1
1.3
9
1.5
7
1.7
5
1.9
3
2.1
1
2.2
9
2.4
7
A.1.
6
1.0
5
1.3
3
1.6
6
2.0
5
2.5
1
3.0
6
3.0
7
A.1.
7
1.2
0
1.4
9
1.4
8
2.2
4
2.7
2
3.2
7
3.9
3
A.1.
8
2.1
8
2.5
0
2.8
8
3.3
2
3.8
5
4.4
7
5.2
0
B.11
.2
B.11
.3
B.11
.1
B.11
.4
1.5
8
2.0
6
2.6
4
3.1
6
3.7
6
4.3
6
4.9
6
1.5
3
1.9
9
2.5
6
3.0
8
3.6
3
4.1
8
4.7
3
1.1
0
1.4
9
1.9
7
2.5
2
3.0
7
3.6
2
4.7
1
1.5
0
1.7
8
2.0
6
2.3
4
2.6
2
2.9
0
3.1
8
3.4
6
3.7
4
B ng 13.5 s
C
n
Ti p nh
X
ch
Chu n b
Nh
C tn p
X ph p
g i
T
ng
2.7
2
2.9
0
3.0
8
n s n xu t :
S
4
5
5
10
8
6
2
40
Ch c
H s
v
Page82
GVH
theo
G
P
c
c
Maketing
Th kho
T ng
H
N
K
ng
K
QA
ng
T
K
R&D
ng
T
K
B o
ng
T
K
C
Lao
ng
tr c
ti p
G
P
c
Kinh
t
v
C
v
C
v
cao c p
N
v
v
C
v
cao c p
C
v
cao c p
K
c p
K
K
c p
K
K
c p
K
KTV c p 3
N
b c
HTP C N
KTV c p 1
KTV c p 1
ng
5.52
VN
9,936,000
5,400,000
10,800,000
2.35
4,230,000
12,690,000
2.35
4,230,000
8,460,000
2.73
4,914,000
4,914,000
2.35
4,230,000
8,460,000
2.73
4,914,000
4,914,000
2.35
4,230,000
8,460,000
2.73
4,914,000
4,914,000
2.35
4,230,000
4,230,000
2.73
4,914,000
4,914,000
2.35
4,230,000
8,460,000
2.73
4,914,000
4,914,000
2.35
4,230,000
8,460,000
2.18
40
3,924,000
156,960,000
1.49
2,682,000
5,364,000
1.33
1.33
2
2
2,394,000
2,394,000
4,788,000
4,788,000
9,936,000
Page83
GVH
B o v
KTV c p 1
1.33
2
70
Tng
C
thi u.
2,394,000
83,304,000
4,788,000
281,214,000
0%
n gi s ti n ph c
Tng ti n ph c p c a c
v
C
= 10%*1,800,000*70 = 12,600,000
i : Gi s
i = 30.5% m
i thi u.
: 30.5%*1,800,000*70 = 8
0 000 v
: 332,244,000 v
T
13.3.4 V
nh: (gi s)
t: 220 USD/ m2 0
Ti
3,986,928 000 v
Tng di
t: 5000 m2.
Ti
8 800 VN
9 000 000 VN
0 00 000 000 VN
.7 V
Stt
Thi t b
tb:
ng
VN
1
2
3
4
5
6
HTP C N
R
liu
H p/ n u
i
Xe t i
Xe b
T
VN
63,000,000
63,000,000
6
4
2
5
3
350,000,000
500,000,000
100,000,000
100,000,000
500,000,000
2,100,000,000
2,000,000,000
200,000,000
500,000,000
1,500,000,000
Page84
GVH
7
T
t b ph

000 000 * 0 0
8 0 000 VN
Ti
ut
tb
ng thi t b
ng 10% thi t b
8
000 000 * 0 0
tb
8
Tng v
890 000
400,000,000
Ti
8
Ti
thi t b
2,400,000,000
8,763,000,000
ng 5% ti
t b
m, thi t b ki m nghim, thi t b

000 000 *0
8
00 000 000 VN
ng ph
ng.. kho ng 3% ti n
890 000 VN
t b : T= 8,763,000,000 + 438,150,000 + 876,300,000,000 +

0 000 VN
Kh u hao thi t b : Kkh = 0.01T = 103,403,400 (VNDD)

t b v
V y tng v
0
00 VN
13.3.5
u hao thi t b = 103,403,400 + 10,340,340,000 =
v n:
B ng 13
Lo
N
n
N c
Ti
Ti n x
Gi s
HTP C N
c th i
u
T
n xu
T
n VN
13,543,948,790
2,000,000
178,825,920
35,565,885
429,000,000
900,000
3,986,928,000
220,000,000
1,500,000,000
19,897,168,595
n ph
u, ti n m
m kho ng 0.01% = 0.0001* 19,897,168,595= 1,989,717 VN
Page85
GVH
L i nhu n c
8
0
000 000 19,897,168,595=
VN
13.3.5.1 T
V
nh = v
ng + v
tb
= 10,500,000,000 + 10,443,743,400 = 20,943,743,400

V
n xu +
ng
= 20,789,746,595 + 1,989,717 + 300,000 = 20,792,036,312

VN
T
v nc
nh + v
ng
= 20,943,743,400 + 20,792,036,312 = 41,735,779,7

13.3.5.2
v n = t
VN
v n:
i nhu n = 41,735,779,712/ 2,527,831,405 =
0
V
i l y l i v n.
HTP C N
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14

14.1
14.1.1
T
?
N
nay
T
?
S
H
T
14.1.2
1
C
4
C
7
T
10
V
2
N
3
M
14.1.3
1
N
HTP C N
Pagexi
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v
C
0
v
14.1.4
1
N
3
v
5
C
kinh doanh
C
T
T
HTP C N
C
v
tranh
v
v
0
Pagexii
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00
v
14.1.5
1)
Bao
?
thu?
T
trong
bao
?
S
chay
Snack
Sake
chua
cay
chao
chua
10
ty.
T
10
10
10
10
10
v
N
HTP C N
Pagexiii
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tranh
v
3
HTP C N
Pagexiv
GVH
kinh
doanh
C
1)
Bao
?
thu?
T
trong
bao
?
S
chay
chao
Snack
Sake
chua
cay
chua
ty.
HTP C N
Pagexv
GVH
10
10
10
v
N
tranh
v
3
v
l
v
HTP C N
Pagexvi
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kinh
doanh
C
v v
14.2
> sp<-gl(10,4)
>diem<c(59,62,59,51,79,76,69,76,76,69,63,68,73,72,58,65,67,60,49,67,67,62,55,70,76,62,62,89,54,
62,64,52,75,67,59,69,58,53,63,46)
> data<-data.frame(sp,diem)
> shapiro.test(diem)
Shapiro-Wilk normality test
HTP C N
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data: diem
W = 0.9852, p-value = 0.8694
> pt<-lm(diem~sp)
> anova(pt)
Analysis of Variance Table
Response: diem
Df Sum Sq Mean Sq F value Pr(>F)
sp
9 1595.5 177.281 3.3318 0.006181 **
Residuals 30 1596.2 53.208

S
0 *** 0 00 ** 0 0 * 0 0 0
> kt<-aov(diem~sp)
> TukeyHSD(kt)
Tukey multiple comparisons of means
diff
lwr
upr
p adj
2-1 17.25 -0.3446183 34.8446183 0.0582319

3-1 11.25 -6.3446183 28.8446183 0.4899512
4-1 9.25 -8.3446183 26.8446183 0.7340262
5-1 3.00 -14.5946183 20.5946183 0.9998462
6-1 5.75 -11.8446183 23.3446183 0.9791887
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Pagexviii
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7-1 14.50 -3.0946183 32.0946183 0.1778998

8-1 0.25 -17.3446183 17.8446183 1.0000000
9-1 9.75 -7.8446183 27.3446183 0.6750883
10-1 -2.75 -20.3446183 14.8446183 0.9999253
3-2 -6.00 -23.5946183 11.5946183 0.9726040
4-2 -8.00 -25.5946183 9.5946183 0.8602957
5-2 -14.25 -31.8446183 3.3446183 0.1948942
6-2 -11.50 -29.0946183 6.0946183 0.4599348
7-2 -2.75 -20.3446183 14.8446183 0.9999253
8-2 -17.00 -34.5946183 0.5946183 0.0649406
9-2 -7.50 -25.0946183 10.0946183 0.8992801
10-2 -20.00 -37.5946183 -2.4053817 0.0162851
4-3 -2.00 -19.5946183 15.5946183 0.9999951
5-3 -8.25 -25.8446183 9.3446183 0.8381123
6-3 -5.50 -23.0946183 12.0946183 0.9845067
7-3 3.25 -14.3446183 20.8446183 0.9997038
8-3 -11.00 -28.5946183 6.5946183 0.5205048
9-3 -1.50 -19.0946183 16.0946183 0.9999996
10-3 -14.00 -31.5946183 3.5946183 0.2130897
5-4 -6.25 -23.8446183 11.3446183 0.9646019
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6-4 -3.50 -21.0946183 14.0946183 0.9994619

7-4 5.25 -12.3446183 22.8446183 0.9887159
8-4 -9.00 -26.5946183 8.5946183 0.7620486
9-4 0.50 -17.0946183 18.0946183 1.0000000
10-4 -12.00 -29.5946183 5.5946183 0.4020891
6-5 2.75 -14.8446183 20.3446183 0.9999253
7-5 11.50 -6.0946183 29.0946183 0.4599348
8-5 -2.75 -20.3446183 14.8446183 0.9999253
9-5 6.75 -10.8446183 24.3446183 0.9438142
10-5 -5.75 -23.3446183 11.8446183 0.9791887
7-6 8.75 -8.8446183 26.3446183 0.7888491
8-6 -5.50 -23.0946183 12.0946183 0.9845067
9-6 4.00 -13.5946183 21.5946183 0.9984639
10-6 -8.50 -26.0946183 9.0946183 0.8142545
8-7 -14.25 -31.8446183 3.3446183 0.1948942
9-7 -4.75 -22.3446183 12.8446183 0.9944410
10-7 -17.25 -34.8446183 0.3446183 0.0582319
9-8 9.50 -8.0946183 27.0946183 0.7049722
10-8 -3.00 -20.5946183 14.5946183 0.9998462
10-9 -12.50 -30.0946183 5.0946183 0.3479387
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> describeBy(diem,sp,range=F)
group: 1
var n mean sd skew kurtosis se
1 1 4 57.75 4.72 -0.54
-1.78 2.36
--------------------------------------------------------------------------------------------group: 2
1 1 4 75 4.24 -0.49
-1.8 2.12
--------------------------------------------------------------------------------------------group: 3
1 1 4 69 5.35 0.21
-1.88 2.68
--------------------------------------------------------------------------------------------group: 4
1 1 4 67 6.98 -0.29
-2.1 3.49
--------------------------------------------------------------------------------------------group: 5
1 1 4 60.75 8.5 -0.46
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-1.94 4.25
Pagexxi
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--------------------------------------------------------------------------------------------group: 6
1 1 4 63.5 6.56 -0.27
-2.03 3.28
--------------------------------------------------------------------------------------------group: 7
var n mean
sd skew kurtosis se
1 1 4 72.25 12.97 0.3
-2.11 6.49
--------------------------------------------------------------------------------------------group: 8
1 1 4 58 5.89
-2.35 2.94
--------------------------------------------------------------------------------------------group: 9
1 1 4 67.5 6.61 -0.16
-1.9 3.3
--------------------------------------------------------------------------------------------group: 10
1 1 4 55 7.26 -0.13
HTP C N
-2.03 3.63
Pagexxii
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14.3
14.3.1 K t qu
nh
m thu
n ph m:
S n ph
M
Thu
quan trng
Th p
Cao
X
X
M v
M
G
S h pd nc
Th i h n s d ng
C
S
X
X
X
X
v v
X
X
X
X
X
X
T
X
X
Snake Sake
Thu
M v
M
G
S h pd nc
Th i h n s d ng
C
S
HTP C N
quan trng
Th p
Cao
X
X
X
X
X
X
X
Pagexxiii
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X
X
N
N
X
X
Thu
quan trng
Th p
M v
M
G
S h pd nc
Th i h n s d ng
C
S
T
Cao
X
X
X
X
X
X
X
X
X
X
N
N
X
X
X
S n ph
M
Thu
M v
M
G
HTP C N
quan trng
Th p
Cao
X
X
X
X
X
v v
X
Pagexxiv
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S h pd nc
Th i h n s d ng
C
S
X
X
X
X
X
X
X
X
X
Snake sake
M
Thu
Th p
M v
M
G
S h pd nc
Th i h n s d ng
C
S
T
quan trng
Cao
X
X
X
X
X
X
X
X
X
N
N
X
X
:
M v
M
G
S h pd nc
Th i h n s d ng
HTP C N
X
X
X
X
X
Pagexxv
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C
S
T
X
X
X
X
X
N
N
X
X
X
S n ph
M
Thu
quan trng
Th p
Cao
X
X
M v
M
G
S h pd nc
Th i h n s d ng
C
S
X
X
v v
X
X
X
X
X
X
X
X
X
X
X
Snake Sake
Thu
M v
M
G
HTP C N
quan trng
Th p
Cao
X
X
X
Pagexxvi
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S h pd nc
Th i h n s d ng
C
S
T
X
X
X
X
X
X
Ngu
N
X
X
Thu
quan trng
Th p
Cao
X
M
M v
G
S h pd nc
Th i h n s d ng
C
S
T
X
X
X
X
X
X
X
X
X
N
N
X
X
X
S n ph m 1
Thu
quan trng
Th p
Cao
X
X
HTP C N
Pagexxvii
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M v
M
G
S h pd nc
Th i h n s d ng
C
S
X
X
X
X
v v
X
X
X
X
X
X
X
X
Snake Sake
M
Thu
Th p
Cao
X
M v
M
G
S h p d n c a ba
Th i h n s d ng
C
S
T
quan trng
X
X
X
X
X
X
X
X
X
X
N
N
Thu
HTP C N
quan trng
Pagexxviii
GVH
Th p
M v
M
G
S h pd nc
Th i h n s d ng
C
S
T
Cao
X
X
X
X
X
X
X
X
X
X
N
N
X
X
X
14.4
ng, 10 =
r t ln )
ut
=
m 1 - 10
ng
trong
10
9
9
9
7
3
8
9
3
5
8
9
7
4
8
8
v
v
v
Thi hn
s dng
HTP C N
Pagexxix
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10
10
ngon
v
v
ut
ph n
li u
ng, 10 =
T l
ph i
v
tr n
trong
m1- 0
=
ng r t ln )
10
10
10
9
9
9
9
5
9
10
3
8
7
10
8
4
8
10
10
v
v
v
Thi hn
s dng
ngon
HTP C N
Pagexxx
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10
10
v
ut
ph n
ng, 10 =
T l
ph i
v
tr n
m1- 0
=
ng r t ln )
li u
9
10
10
10
8
9
6
8
9
4
8
9
9
8
9
9
10
10
10
10
10
v
v
v
Thi hn
s dng
ngon
v
v
ut
HTP C N
m1-
=
Pagexxxi
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ph n
ng, 10 =
T l
ph i
v
tr n
ng r t ln )
li u
8
10
10
9
9
7
6
10
6
8
8
10
8
7
9
9
v
v
v
Thi hn
s dng
ngon
v
14.5
14.5.1
v v
> tt<-gl(5,4)
> tt
[1] 1 1 1 1 2 2 2 2 3 3 3 3 4 4 4 4 5 5 5 5
HTP C N
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> diem<-c(8,9,9,8,8,9,9,8,5,6,3,5,4,7,6,6,4,5,8,7)
> data0<-data.frame(diem,tt)
> attach(data0)
The following object is masked _by_ .GlobalEnv:
diem, tt
> pt<-lm(diem~tt)
> anova(pt)
Response: diem
tt
4 46.7 11.6750 8.1453 0.001066 **
Residuals 15 21.5 1.4333

--S
0 *** 0 00 ** 0 0 * 0 0 0
> kt<-aov(diem~tt)
> TukeyHSD(kt)
Fit: aov(formula = diem ~ tt)
$tt
HTP C N
Pagexxxiii
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diff
lwr
upr
p adj
2-1 1.776357e-15 -2.614119 2.6141185 1.0000000

3-1 -3.750000e+00 -6.364119 -1.1358815 0.0037858
4-1 -2.750000e+00 -5.364119 -0.1358815 0.0369941
5-1 -2.500000e+00 -5.114119 0.1141185 0.0641464
3-2 -3.750000e+00 -6.364119 -1.1358815 0.0037858
4-2 -2.750000e+00 -5.364119 -0.1358815 0.0369941
5-2 -2.500000e+00 -5.114119 0.1141185 0.0641464
4-3 1.000000e+00 -1.614119 3.6141185 0.7616009
5-3 1.250000e+00 -1.364119 3.8641185 0.5916118
5-4 2.500000e-01 -2.364119 2.8641185 0.9981446
> library(psych)
> describeBy(diem,tt,range=F)
group: 1
1 1 4 8.5 0.58
-2.44 0.29
-----------------------------------------------------------group: 2
1 1 4 8.5 0.58
HTP C N
-2.44 0.29
Pagexxxiv
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-----------------------------------------------------------group: 3
1 1 4 4.75 1.26 -0.42
-1.82 0.63
-----------------------------------------------------------group: 4
1 1 4 5.75 1.26 -0.42
-1.82 0.63
-----------------------------------------------------------group: 5
1 1 4 6 1.83
-2.24 0.91
>plot(TukeyHSD)
HTP C N
Pagexxxv
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5-4
5-3
4-3
5-2
4-2
3-2
5-1
4-1
3-1
2-1
-6
-4
-2
Differences in mean levels of tt
14.5.2
v v
v v
> tt<-gl(5,4)
> tt
[1] 1 1 1 1 2 2 2 2 3 3 3 3 4 4 4 4 5 5 5 5
Levels: 1 2 3 4 5
> dg<-c(10,10,10,9,8,10,9,9,7,10,3,9,3,4,5,8,5,6,9,7)
> data1<-data.frame(dg,tt)
> attach(data1)
dg, tt
> pt<-lm(dg~tt)
> anova(pt)
HTP C N
Pagexxxvi
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Response: dg
tt
4 56.70 14.1750 3.9194 0.02258 *
Residuals 15 54.25 3.6167

--S
0 *** 0 00 ** 0 0 * 0 0 0
> kt<-aov(dg~tt)
> TukeyHSD(kt)
Fit: aov(formula = dg ~ tt)
$tt
diff
lwr
upr
p adj
2-1 -0.75 -4.902464 3.4024644 0.9792333

3-1 -2.50 -6.652464 1.6524644 0.3787040
4-1 -4.75 -8.902464 -0.5975356 0.0215228
5-1 -3.00 -7.152464 1.1524644 0.2212146
3-2 -1.75 -5.902464 2.4024644 0.6944580
HTP C N
Pagexxxvii
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4-2 -4.00 -8.152464 0.1524644 0.0616727

5-2 -2.25 -6.402464 1.9024644 0.4776779
4-3 -2.25 -6.402464 1.9024644 0.4776779
5-3 -0.50 -4.652464 3.6524644 0.9954734
5-4 1.75 -2.402464 5.9024644 0.6944580
> describeBy(dg,tt,range=F)
group: 1
1 1 4 9.75 0.5 -0.75
-1.69 0.25
-----------------------------------------------------------group: 2
1 1 4 9 0.82
-1.88 0.41
-----------------------------------------------------------group: 3
1 1 4 7.25 3.1 -0.43
-1.93 1.55
-----------------------------------------------------------group: 4
HTP C N
Pagexxxviii
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1 1 4 5 2.16 0.45
-1.88 1.08
-----------------------------------------------------------group: 5
1 1 4 6.75 1.71 0.28
-1.96 0.85
> plot(TukeyHSD(kt))
14.5.3
v v
> dg1<-c(9,9,10,10,7,9,9,9,9,10,9,10,8,7,9,8,4,4,9,7)
> data2<-data.frame(dg1,tt)
> attach(data2)
HTP C N
Pagexxxix
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dg1, tt
> pt<-lm(dg1~tt)
> anova(pt)
Response: dg1
tt
4 33.2 8.3000
4.98 0.009335 **
Residuals 15 25.0 1.6667

--S
0 *** 0 00 ** 0 0 * 0 0 0
> kt<-aov(dg1~tt)
> TukeyHSD(kt)
Fit: aov(formula = dg1 ~ tt)
$tt
diff
lwr
upr
p adj
2-1 -1.000000e+00 -3.818876 1.8188765 0.8062057

3-1 1.776357e-15 -2.818876 2.8188765 1.0000000
HTP C N
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4-1 -1.500000e+00 -4.318876 1.3188765 0.4946193

5-1 -3.500000e+00 -6.318876 -0.6811235 0.0120117
3-2 1.000000e+00 -1.818876 3.8188765 0.8062057
4-2 -5.000000e-01 -3.318876 2.3188765 0.9805632
5-2 -2.500000e+00 -5.318876 0.3188765 0.0944731
4-3 -1.500000e+00 -4.318876 1.3188765 0.4946193
5-3 -3.500000e+00 -6.318876 -0.6811235 0.0120117
5-4 -2.000000e+00 -4.818876 0.8188765 0.2353496
> describeBy(dg1,tt,range=F)
group: 1
1 1 4 9.5 0.58
-2.44 0.29
-----------------------------------------------------------group: 2
1 1 4 8.5 1 -0.75
-1.69 0.5
-----------------------------------------------------------group: 3
1 1 4 9.5 0.58
HTP C N
-2.44 0.29
Pagexli
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-----------------------------------------------------------group: 4
1 1 4 8 0.82
-1.88 0.41
-----------------------------------------------------------group: 5
1 1 4 6 2.45 0.2
-2.21 1.22
14.5.4
> dg2<-c(9,9,10,10,3,5,6,7,3,3,4,6,9,10,9,10,8,8,9,9)
HTP C N
Pagexlii
GVH
> attach(data4)
dg2, tt
> pt<-lm(dg2~tt)
> anova(pt)
Response: dg2
Df Sum Sq Mean Sq F value
tt
Pr(>F)
4 104.80 26.2000 22.141 3.773e-06 ***
Residuals 15 17.75 1.1833

--S
0 *** 0 00 ** 0 0 * 0 0 0
> kt<-aov(dg2~tt)
> TukeyHSD(kt)
$tt
diff
lwr
upr
p adj
2-1 -4.250000e+00 -6.6252276 -1.874772 0.0004786

HTP C N
Pagexliii
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3-1 -5.500000e+00 -7.8752276 -3.124772 0.0000286

4-1 1.776357e-15 -2.3752276 2.375228 1.0000000
5-1 -1.000000e+00 -3.3752276 1.375228 0.6952119
3-2 -1.250000e+00 -3.6252276 1.125228 0.5049368
4-2 4.250000e+00 1.8747724 6.625228 0.0004786
5-2 3.250000e+00 0.8747724 5.625228 0.0056231
4-3 5.500000e+00 3.1247724 7.875228 0.0000286
5-3 4.500000e+00 2.1247724 6.875228 0.0002653
5-4 -1.000000e+00 -3.3752276 1.375228 0.6952119
group: 1
1 1 4 9.5 0.58
-2.44 0.29
-----------------------------------------------------------group: 2
1 1 4 5.25 1.71 -0.28
-1.96 0.85
-----------------------------------------------------------group: 3
HTP C N
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1 1 4 4 1.41 0.53
-1.88 0.71
-----------------------------------------------------------group: 4
1 1 4 9.5 0.58
-2.44 0.29
-----------------------------------------------------------group: 5
1 1 4 8.5 0.58
-2.44 0.29
> plot(TukeyHSD(kt)
14.5.5
v v
> dg5<-c(9,9,8,9,8,9,8,6,5,8,8,8,7,8,8,8,8,10,10,9)
HTP C N
Pagexlv
GVH
> attach(data5)
dg5, tt
> pt<-lm(dg5~tt)
> anova(pt)
Response: dg5
tt
4 10.80
2.70 2.5714 0.08066 .
Residuals 15 15.75
1.05
--S
0 *** 0 00 ** 0 0 * 0 0 0
14.5.6
v v
> dg6<-c(8,9,9,9,7,9,9,7,3,5,2,7,9,9,7,9,7,8,9,8)
> attach(data6)
dg6, tt
HTP C N
Pagexlvi
GVH
> pt<-lm(dg6~tt)
> anova(pt)
Response: dg6
tt
Pr(>F)
4 54.5 13.6250 8.3418 0.0009487 ***
Residuals 15 24.5 1.6333

--S
0 *** 0 00 ** 0 0 * 0 0 0
> kt<-aov(dg6~tt)
> TukeyHSD(kt)
$tt
diff
lwr
upr
p adj
2-1 -7.500000e-01 -3.5405454 2.0405454 0.9171436

3-1 -4.500000e+00 -7.2905454 -1.7094546 0.0013229
4-1 -2.500000e-01 -3.0405454 2.5405454 0.9985622
5-1 -7.500000e-01 -3.5405454 2.0405454 0.9171436
HTP C N
Pagexlvii
GVH
3-2 -3.750000e+00 -6.5405454 -0.9594546 0.0065104

4-2 5.000000e-01 -2.2905454 3.2905454 0.9798314
5-2 1.776357e-15 -2.7905454 2.7905454 1.0000000
4-3 4.250000e+00 1.4594546 7.0405454 0.0022391
5-3 3.750000e+00 0.9594546 6.5405454 0.0065104
5-4 -5.000000e-01 -3.2905454 2.2905454 0.9798314
group: 1
1 1 4 8.75 0.5 -0.75
-1.69 0.25
-----------------------------------------------------------group: 2
1 1 4 8 1.15
-2.44 0.58
-----------------------------------------------------------group: 3
1 1 4 4.25 2.22 0.18
-2.11 1.11
-----------------------------------------------------------group: 4
HTP C N
Pagexlviii
GVH

1 1 4 8.5 1 -0.75
-1.69 0.5
-----------------------------------------------------------group: 5
1 1 4 8 0.82
-1.88 0.41
14.5.7
v v
> dg7<-c(9,10,9,9,5,8,4,6,3,3,3,7,7,9,10,9,8,9,10,9)
> attach(data7)
HTP C N
Pagexlix
GVH
dg7, tt
> pt<-lm(dg7~tt)
> anova(pt)
Response: dg7
tt
Pr(>F)
4 88.30 22.0750 11.721 0.0001617 ***
Residuals 15 28.25 1.8833

--S
0 *** 0 00 ** 0 0 * 0 0 0
> kt<-aov(dg7~tt)
> TukeyHSD(kt)
$tt
diff
lwr
upr
p adj
2-1 -3.50 -6.496506817 -0.5034932 0.0186457

3-1 -5.25 -8.246506817 -2.2534932 0.0005915
4-1 -0.50 -3.496506817 2.4965068 0.9844786
HTP C N
Pagel
GVH
5-1 -0.25 -3.246506817 2.7465068 0.9989122

3-2 -1.75 -4.746506817 1.2465068 0.4071431
4-2 3.00 0.003493183 5.9965068 0.0496658
5-2 3.25 0.253493183 6.2465068 0.0305590
4-3 4.75 1.753493183 7.7465068 0.0015530
5-3 5.00 2.003493183 7.9965068 0.0009553
5-4 0.25 -2.746506817 3.2465068 0.9989122
group: 1
1 1 4 9.25 0.5 0.75
-1.69 0.25
-----------------------------------------------------------group: 2
1 1 4 5.75 1.71 0.28
-1.96 0.85
-----------------------------------------------------------group: 3
1 1 4 4 2 0.75
-1.69 1
-----------------------------------------------------------HTP C N
Pageli
GVH
group: 4
1 1 4 8.75 1.26 -0.42
-1.82 0.63
-----------------------------------------------------------group: 5
1 1 4 9 0.82
-1.88 0.41
14.5.8
v v
> dg8<-c(10,10,10,9,8,8,8,8,8,7,7,6,7,7,9,9,6,8,9,8)
> attach(data8)
HTP C N
Pagelii
GVH

dg8, tt
> pt<-lm(dg8~tt)
> anova(pt)
Response: dg8
tt
4 16.3 4.0750 5.3152 0.007196 **
Residuals 15 11.5 0.7667

--S
0 *** 0 00 ** 0 0 * 0 0 0
> kt<-aov(dg8~tt)
> TukeyHSD(kt)
$tt
diff
lwr
upr
p adj
2-1 -1.75 -3.6618551 0.16185506 0.0807402

3-1 -2.75 -4.6618551 -0.83814494 0.0036994
HTP C N
Pageliii
GVH
4-1 -1.75 -3.6618551 0.16185506 0.0807402

5-1 -2.00 -3.9118551 -0.08814494 0.0382838
3-2 -1.00 -2.9118551 0.91185506 0.5106224
4-2 0.00 -1.9118551 1.91185506 1.0000000
5-2 -0.25 -2.1618551 1.66185506 0.9937935
4-3 1.00 -0.9118551 2.91185506 0.5106224
5-3 0.75 -1.1618551 2.66185506 0.7452075
5-4 -0.25 -2.1618551 1.66185506 0.9937935
group: 1
1 1 4 9.75 0.5 -0.75
-1.69 0.25
-----------------------------------------------------------group: 2
1 1 4 8 0 NaN
NaN 0
-----------------------------------------------------------group: 3
1 1 4 7 0.82
HTP C N
-1.88 0.41
Pageliv
GVH
-----------------------------------------------------------group: 4
1 1 4 8 1.15
-2.44 0.58
-----------------------------------------------------------group: 5
1 1 4 7.75 1.26 -0.42
-1.82 0.63
14.5.9
v v
> dg10<-c(10,10,10,9,9,8,8,8,5,7,5,6,4,4,7,6,5,4,6,5)
HTP C N
Pagelv
GVH
> attach(data10)
dg10, tt
> pt<-lm(dg10~tt)
> anova(pt)
Response: dg10
tt
Pr(>F)
4 70.2 17.5500 20.25 6.586e-06 ***
Residuals 15 13.0 0.8667

--S
0 *** 0 00 ** 0 0 * 0 0 0
> kt<-aov(dg10~tt)
> TukeyHSD(kt)
$tt
diff
lwr
upr
p adj
2-1 -1.50 -3.532721 0.5327207 0.2052217

HTP C N
Pagelvi
GVH
3-1 -4.00 -6.032721 -1.9672793 0.0001773

4-1 -4.50 -6.532721 -2.4672793 0.0000480
5-1 -4.75 -6.782721 -2.7172793 0.0000257
3-2 -2.50 -4.532721 -0.4672793 0.0128871
4-2 -3.00 -5.032721 -0.9672793 0.0029604
5-2 -3.25 -5.282721 -1.2172793 0.0014336
4-3 -0.50 -2.532721 1.5327207 0.9382886
5-3 -0.75 -2.782721 1.2827207 0.7838131
5-4 -0.25 -2.282721 1.7827207 0.9950902
group: 1
1 1 4 9.75 0.5 -0.75
-1.69 0.25
-----------------------------------------------------------group: 2
1 1 4 8.25 0.5 0.75
-1.69 0.25
-----------------------------------------------------------group: 3
HTP C N
Pagelvii
GVH
1 1 4 5.75 0.96 0.32
-2.08 0.48
-----------------------------------------------------------group: 4
1 1 4 5.25 1.5 0.14
-2.28 0.75
-----------------------------------------------------------group: 5
1 1 4 5 0.82
-1.88 0.41
HTP C N
Pagelviii
GVH
14.6
NG C
H I I
TH T
NG.
u tra th
ng v
hi
v s n ph m xin m i b v
v
a ch
l i.
n ph m hi
cb
c a m i s n ph
v v y
H v
Gi
t bu
A.
1. Khi l a chn th c ph
u b
a. G
b.
ng
c. V sinh
d. H
e.
2. Bn mua s n ph m th c ph m
a. S
b. Ch
c. C
d.
3. B
c ph m:
a. 1 l
b. 1 l n/ tu n
c. 2-3 l n/ tu n
d.
4. B
ng mua s n ph m d
HTP C N
Pagelix
GVH
a.
n qua ch bi n l
b. Ch bi n l i ( vd:ch
c. C
ch bi n l i ho
d.
5.
a. C
b.
c.
d.
6.
a. C
b. C
c. C
d. C
7.
a. T
b. T
c. T
d.
A.Ph
SN PHM: SNACH SAKE CHUA CAY.
M
s n ph
x
1. B
HTP C N
c c
),
c t m gia v
Pagelx
GVH
2.
3.
4.
5.
6.
7.
a. C
b.
B
v
a. Chua cay.
b. Kim chi.
c. G
d. P
Bn s dng s n ph m t
a. C
b. R i
N
n ph m snack sake chua cay b
a. Ch c ch
b. C
c.
B
n ph m snack sake chu
a. R t ngon, l .
b. N
ng.
c.
il .
d. S n ph
B
n ph
a. Ch c ch
b. C
c.
d.
Bn s
ti
50g
a. 5.000
b. 7.000
c. 9.000
d. 10.000.
t tr
ng
SN PHM: CH
M
1. B
a. C
HTP C N
s n ph
ng s dng ch
c xay nhuyn, tr n n
, gia v.
Pagelxi
GVH
b.
2. B
n ph m t
a. C
b.
3. Theo bn, th
a. R
ng.
b. C
ng.
c.
ng.
d.
ng.
4. B
d
n ph
a. C
c
b. C
c.
c.
5. B
ti n l
a. R t tin l i.
b. Tin l i.
c. n l i.
d.
n l i.
6. Theo bn ch
a. Ph
c ng va ph i.
b.
ng c
ng ch c n dai.
c. C
t.
7. N
t s n ph m ch
a. S
.
b. Ph
i.
c.
n mua.
8. B
d
a. D ng ch v
b. D ng ch l a.
c. D
ng
9. B
n ph m ch
a.
c.
b.
c.
10. B

b
mua s n ph m ch
a.
0 000 ng/ kg.
b.
0 000 ng/kg.
HTP C N
Pagelxii
GVH
c.
d.
90 000
00 000
ng/kg.
ng/kg.
SN PHM T NHI HN HP
M
x
s n ph
,
n h p c a n
c nh v
t lo i t.
t ho
1. B
n ph m nh
qua nh i th
a. R
b. C
c.
c.
d.
2. Bn
i
n ph m?
a.
b. t sng.
c. t batri
3. B
n ph
a. Nhi
b.
va ph i.
c.
d.
4. B
v
i trong s n ph m?
a.
ch p nh
c.
b. C
ch p ch p nh
c.
c. Ch p nh
c.
d. T
5. B
n ph m t nh i t t cho s c kh
a. R t t t
b.
ng
c.
t
d.
t
6. N
n ph m t nh i h n h p b
a. Ch c ch n mua.
b. S mua.
c. Ph
i.
d.
HTP C N
Pagelxiii
GVH
7. N u b
c cung c
mu
a. Ch c ch n s mua
b. C
mua.
c.
8. B

a. Ch c ch
b. C
c.
d. Ch c ch
9. B
n ph
a. Ch c ch
b. C
c. Ch c ch
10. Bn s
400g?
a. 0 000 ng/ h p.
b. 0 000
p.
c. 0 000 ng/h p.
d. 60.000 ng/h p.
n ph
mua s n ph
ng
vi kh
ng 350
a. Snack Sake
b. C
c.
14.7
t bn.
HTP C N
Pagelxiv
GVH
39
13%
94
32%
96
32%
2%
61
21%
114
39%
118
40%
29
10%
34
12%
d.
HTP C N
Pagelxv
GVH
c. 2
HTP C N
52%
57
19%
58
20%
27
9%
153
v
v
55
21%
82
31%
73
27%
57
21%
Pagelxvi
GVH
v
v
c. Cac bao
bi bng
giy [62]
39
17%
61
27%
73
33%
50
22%
a. Cac bao
bi bng kim
loai [21]
b. Cac bao
bi bng
nha [34]
d. Cac bao
bi bng xp
co phu bao
PE[95]
21
10%
34
16%
62
29%
HTP C N
95
45%
Pagelxvii
GVH
62
27%
84
36%
78
34%
3%
A.Ph
M
s n ph
x
HTP C N
c c
),
c t m gia v
Pagelxviii
GVH
224
76%
70
24%
163
55%
b. Kim chi.
30
10%
49
17%
52
18%
a. Chua cay.
132
46%
155
54%
HTP C N
Pagelxix
GVH
106
36%
156
54%
29
10%
N
S
ngon.
HTP C N
92
31%
119
40%
64
22%
19
6%
v
Pagelxx
GVH
46
16%
197
67%
36
12%
17
6%
50g ?
a. 5.000
179
61%
b. 7.000
78
26%
c. 9.000
21
7%
d. 10.000.
17
6%
HTP C N
s n ph
c xay nhuyn, tr n n
, gia v.
Pagelxxi
GVH
132
45%
159
55%
152
53%
136
47%
HTP C N
Pagelxxii
GVH
199
68%
81
28%
3%
2%
203
69%
71
24%
19
6%
HTP C N
35
12%
167
57%
71
24%
18
6%
Pagelxxiii
GVH
187
64%
68
23%
36
12%
HTP C N
P
C
126
44%
137
47%
26
9%
Pagelxxiv
GVH
130
45%
85
29%
75
26%
HTP C N
242
86%
41
14%
Pagelxxv
GVH
0 000
176
60%
0 000
78
27%
90 000
19
6%
00 000
21
7%
M
x
s n ph
,
HTP C N
n h p c a n
c nh i v
t lo i t.
t ho
104
35%
136
46%
31
10%
25
8%
Pagelxxvi
GVH
140
48%
106
36%
47
16%
29
10%
137
47%
117
40%
11
4%
119
41%
110
38%
55
19%
HTP C N
Pagelxxvii
GVH
52
18%
166
56%
30
10%
46
16%
29
10%
126
43%
121
41%
17
6%
HTP C N
3%
Pagelxxviii
GVH
a C
75
26%
203
70%
12
4%
C
C
9.
HTP C N
36
12%
246
83%
12
4%
0%
v
Pagelxxix
GVH
C
C
0
36
13%
232
81%
17
6%
0 000
106
36%
0 000
123
42%
0 000
53
18%
0 000
13
4%
HTP C N
0 400g?
Pagelxxx
GVH
b. C
[75]
c.
t
n
i
p
[135]
a. Snack
sake[90]
e. Snack Sake
f. C
g.
HTP C N
90 30%
75 25%
135 45%
Pagelxxxi
GVH
TI I TH M H
1. P
v
N
V T
2. http://news.tnn.vn/News/home/Nongthon/Nongnghiep/2011/7/403#ixzz2jUtUpd3B
3. http://suckhoedoisong.vn/20130311101043646p0c44/an-gan-dong-vat-sao-chodung.htm
4. http://hoavouu.com/D_1-2_2-143_4-21781/tac-dung-cua-ot-da-lat.html
5. http://tuoitre.vn/Can-biet/suc-khoe-doi-song/562169/cho-tre-an-pho-mai-nhu-thenao-la-tot.html
6. http://www.thaythuoccuaban.com/vithuoc/he.htm
HTP C N
Pagelxxxii
HTP C N
GVH
Pagelxxxiii

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VIN CNG NGH SINH HC- THC PHM

MN HC PH T T I N S N PHM THC PHM

TP. H CH MINH, THNG 11, NM 2013

Gan heo: .................................................................................................................... 44

c kinh doanh: ............................................................................................. 63

12.2 N i dung Marketing: ................................................................................................. 72

nh: (gi s ) ............................................................................... 84

n SWOT cho k ho ch marketing ........................................................... 70

H nh 7.9 Gan heo ................................................................................................................. 44

Snack Sake chua T

Snack Sake chua N

Snack Sake chua cay

Snack Sake chua cay

Snake Sake chua cay

n ph m snack sake chua cay b

95% family-wise confidence level

Differences in mean levels of tt

bnh tim m ch cho ph n .

t canxi, s t, axit citric, axit malic

Theo New York Magazine, n

hin din c a lovastatin trong tai n m, t p trung phi n n v c bit

vi rong bi n: Ch t Alga alkane

u hiu c a vic thi u i t trong tuy

mg%) t p trung nhi u

n photpho (116-117mg%), kali (212- 9 % v F

7.9 Gan heo:

7.9 Gan heo

axid folic, nicotilic c n thi

Vit Nam hin nay v

i cho doanh nghi

i trong nhu c u, quy

Mu n chi n th ng trong cu c chi

v t t t: SAIGON FOOD JOINT STOCK COMPANY.

chu n Qu c t ISO 9001:2008, HACCP, BRC, Kaizen, 5S.

c tham gia. Nhi

Ma trn SWOT cho k ho ch marketing

12.2 N i dung Marketing:

c khi tung ra s n ph m): tung ra 1 lu

Chuy n nhu c u tng h p cho m

u: 10,000 000 000

M = 1.75 + 0.2 x m => m= 2.19 m3

m, thi t b ki m nghim, thi t b

t b : T= 8,763,000,000 + 438,150,000 + 876,300,000,000 +

Kh u hao thi t b : Kkh = 0.01T = 103,403,400 (VNDD)

u hao thi t b = 103,403,400 + 10,340,340,000 =

000 000 19,897,168,595=

= 10,500,000,000 + 10,443,743,400 = 20,943,743,400

= 20,789,746,595 + 1,989,717 + 300,000 = 20,792,036,312

= 20,943,743,400 + 20,792,036,312 = 41,735,779,7

9 1595.5 177.281 3.3318 0.006181 **

Residuals 30 1596.2 53.208

2-1 17.25 -0.3446183 34.8446183 0.0582319

7-1 14.50 -3.0946183 32.0946183 0.1778998

6-4 -3.50 -21.0946183 14.0946183 0.9994619

1 1 4 72.25 12.97 0.3

4 46.7 11.6750 8.1453 0.001066 **

Residuals 15 21.5 1.4333

2-1 1.776357e-15 -2.614119 2.6141185 1.0000000

95% family-wise confidence level

Differences in mean levels of tt

Analysis of Variance Table

4 56.70 14.1750 3.9194 0.02258 *

Residuals 15 54.25 3.6167