JUSTIN EDWARD PRUNELL

Email: jprunell@gmail.com / Phone: 516 967 0144

Web: wheneveryouseefit.com / Twitter: @jstnprnll

EDUCATION

New York University, College of Arts and Sciences

Bachelor of Arts in Psychology, Class of 2003

New York University, School of Continuing and Professional Studies

Certificate in Digital & Graphic Design Production, expected December 2009

PROFESSIONAL EXPERIENCE

Continuity (a unit of mcgarrybowen), Interactive Account Supervisor, September 2008 - Present

Manages the client relationship for all full-service brands within the Marriott portfolio. Is responsible for growing the client
business and has managed more than $1.5MM in digital client billings since January 2009. Oversees creative development for
websites and online advertising and has executed over ten projects for the client, including web site development, online
advertising campaigns, social media programs, and revenue generating promotional campaigns. Leads integrated projects
with technology, project management, analytics and media teams. Currently working on the redesign of
MarriottDevelopment.com, which serves as a portal to current and prospective franchisee owners for all Marriott portfolio
properties, the integration of sites into the newly designed Marriott.com and social media programs for Renaissance Hotels.
- Clients: Marriott International
- Noteworthy Campaigns: meetthedriven.com, renhotels.com, the-rlife.com, twitter.com/renhotels

Digitas, Digital Media Supervisor, May 2007 - September 2008

Oversaw development of online media campaigns for American Express and was responsible for client investments across
search marketing, display advertising, content syndication, partner integration, and micro-site development. Managed
American Express first digital upfront and negotiated costs efficiencies of up to 40% with leading publishers and portals.
Brokered content distribution agreements for American Express content syndication strategy in support of their
Entertainment platform initiatives.
- Clients: American Express
- Noteworthy Campaigns: Going Once, Yahoo! Broadway, 2008 Access Platform (OMMA Award finalist for “Best Integrated
Online Campaign in 2008”)

Universal McCann, Media Supervisor, May 2005 - May 2007

Media Supervisor (6/2006 - 5/2007) / Media Planner (5/2005 - 5/2006)
Lead consumer marketing campaign development for Intel Corporation. Oversaw the creation of multi-channel media
campaigns that included national TV, Out-of-home, event planning, print, emerging media and online. Spearheaded emerging
media efforts for initial “test-and-learn” programs with TiVo, mobile carriers, and game developers. Partnered with Intel
partners, such as Dell and Gateway to facilitate the “Intel Inside” co-op marketing programs across consumer, Hispanic and
gaming targets.
- Clients: Intel Corporation
- Noteworthy Campaigns: “Multiply” Brand Launch for Core 2 Duo and Gaming launch for Core 2 Duo Extreme (submitted to
Cannes Lions 2007)

Mindshare Worldwide, Media Planner, June 2003 - May 2005

Media Planner (4/2004 - 5/2005) / Assistant Media Planner (6/2003 - 3/2004)
Managed the IT Decision-maker campaigns targeted to CIO’s for Cisco Systems. Helped develop and execute Cisco’s first-
ever cross-publisher integrated campaign, bringing together Dow Jones and CMP. Developed lead generation programs,
which created over 60,000 leads for Cisco’s CRM initiatives.
- Clients: Cisco Systems
- Campaigns: “This is the power of the network. Now.” (WPP Award for “Best Integrated Campaign”), Dow Jones/CMP
“Boardroom Connection” campaign

PROFICIENCIES

Adobe CS4 (Dreamweaver, Photoshop, InDesign), Apple iWork, MS Office, Google platforms (AdSense / AdWords,
DoubleClick), media planning (digital and non-digital), analytics (Omniture, Google Analytics) and syndicated research
(ComScore, Nielsen/@Plan, TNS-MI), conversational Spanish