Social Fresh EAST 2014 Program

1 Social Fresh EAST 2014

WELCOME
Welcome to Social Fresh Conference. We believe youre better
equipped to accomplish your goals when you can connect with
like-minded people. We believe businesses are best when they are
human.
While at Social Fresh, we want you to keep a couple of things in mind.
1. Actively Think Of Helping Others
What have you learned lately that has helped your marketing or your
company? What technology or tool has changed how you do busi-
ness? Who do you know that could be a valuable resource for some-
one else?
When youre talking to the folks sitting beside you, networking at
lunch and having amazing hallway discussions, always keep this in
mind.
2. Have A Goal
We are in an ADHD, multi-tasking world and we have tons of projects,
challenges and goals. Pick one marketing challenge to focus on at
Social Fresh.
What social network is the most challenging? Which part of your mar-
keting program isnt working? Let people know and ask for help.
3. Start Your Inspiration List
Being more creative in life and in business requires inspiration. Or as I
like to say, you need to brush up against life. There is an abundance of
life for you to brush up against at Social Fresh.
Catalog it. Bookmark every tip, trick, tactic and idea you pick up at the
conference.
To big ideas,
Jason Keath CEO, Social Fresh
WEDNESDAY July 16, 2014
7:00pm - 8:30pm Opening Reception brought to you by TrackMaven
THURSDAY July 17, 2014
9:00am - 10:00am Check-in
10:00am - 10:30am The Social Fresh Mindset
10:30am - 11:00am Team Networking
11:00am - 11:30am
Serious Business Blogging: Own Your Content by Stepping Away From Social Networks
Carrie Kerpen, Likeable Media @CarrieKerpen
Blogging has fallen out of favor as new networks emerge daily & content
evolves. Carrie will show how brands (Century 21, Liberty Mutual, and others)
increased the efectiveness of their social results by reviving & revisiting their
blog strategy.
11:30am - 12:00pm
Smarter Social Engagement: Secrets to JetBlues Social Response & Customer Service
Laurie Meacham, JetBlue @LaurieAMeacham
JetBlue is a leader in social engagement and customer service. Their customer
interactions are genuine and funny, working to ensure one of the most loyal
airline customer bases in the industry. Learn how JetBlues culture, brand
personality and training programs help create smart social engagement.
12:00pm - 12:30pm
Brainstorming: Youre Holding It Wrong
Jason Keath, Social Fresh @jasonkeath
The brainstorm is a watered down clone of what it once was. But it can be
saved. Jason shares how to increase your creativity & improve your brainstorms.
12:30pm - 1:15pm NETWORKING LUNCH
1:15pm - 1:30pm INTERVIEW Jason Miller, Sr. Content Manager, LinkedIn
1:30pm - 1:45pm SPOTLIGHT Data Makes You A Better Storyteller
Lindzee McCain, Simply Measured @lindzeemccain
1:45pm - 2:15pm
Your Community is Your Bottom Line: How Communities Start, Thrive & Die
David Spinks, CMX @davidspinks
When we say the word community, some people get it and some dont. Community
can be the largest and most proftable asset your business has ever had. Learn how
to start a community from scratch, how to grow that community into a thriving
asset, and how to avoid the most common reasons why many communities fail.
AGENDA
2:15pm - 2:30pm BREAK
2:30pm - 3:00pm
Creating Contests: A Winning Method for Crowdsourcing & Engagement
Erica Campbell Byrum, Homes.com @ericacampbell
Contests provide one of the best opportunities to facilitate interaction
and improve the customer relationship dynamic. With a well planned and
executed promotional contest, consumers and businesses win by earning
links, generating engagement and buzz, getting loads of crowdsourced
content, and increasing social signals.
3:00pm - 3:30pm
Is Your Word of Mouth Working for or Against You?
Loic Moisand, Synthesio @LoicMo
In the social age, infuencers have a louder and more powerful voice than ever before.
With any luck, these infuencers can be powerful allies for your brand; but what if
you replace luck with strategic social marketing eforts? Learn how to fnd your key
infuencers (and detractors), strategically reach out, build relationships, ignite the
passion of your fans, and identify key success points to measure your progress.
3:45pm - 4:15pm
We Dont Own Our Channels, Our Fans Do: Putting Fans First on Social Media
Jessica Gioglio, Dunkin Donuts @SavvyBostonian
Dunkin Donuts was featuring a fan of the week way before Facebook Pages
became popular. The customer is always the center of their strategy, and
their customer remains the hero. Learn why Dunkin Donuts puts such a
large emphasis on celebrating their community members, spotlighting real
customers, and how that strategy leads to measurable results.
4:15pm - 4:45pm
Social Toolkit Refresh: Learn About the Tools, Software and Services
Advanced Social Marketers Love
Sarah Evans, Sevans Strategy @PRsarahevans
In this session, Sarah will review key tools and software that you need to
know about. She will review their benefts, specialties, costs, and best use
cases. Learn about new tools to help equip you for your next social marketing
success story.
4:45pm - 5:00pm INTERVIEW Sarah Evans, President, Sevans Strategy
5:00pm - 7:00pm Omni Hotels Evening Reception
Open bar, hors doeuvres, and a chance to win Omni prizes
FRIDAY July 18, 2014
9:30am - 10:00am Check-in
10:00am - 10:30am How To Stay Fresh
10:30am - 11:00am
Is Your Brand Visually Chic? The Power of SlideShare and Infographics
Jason Miller, LinkedIn @JasonMillerCA
Content marketing is all the rage, with mountains of blog posts, videos and
social posts fooding our customers feeds each day. The challenge? Standing
out in a meaningful way. Richer visual content like SlideShare and infograph-
ics will create signifcant touchpoints with your customers.
11:00am - 11:30am
#LogitechLive - A Case Study on How Logitech Became the Most Mentioned
Brand at CES 2014
Kelly Maxwell, Logitech @bellemaxwell
Logitech set out to create a show presence that could serve as a platform to
tell the story of its products and break through the noise of CES. Enter Logitech
LIVE, a broadcast booth on the show foor where attendees played the part
of technology pundits, recording their own news reports. The result? Logitech
became the top-mentioned brand at CES.
11:30am - 11:45am BREAK
11:45am - 12:15pm
Wake Up Your Social Demographic: Lessons on Leveraging Your Audiences
Passions From Spotify
Josh Karpf, Spotify @jkarpf
Lets talk about audience and passion. Your audience is more than an age range
and a psychographic profle and much more than a social networking profle.
How your target customers live their lives should be driving more of your
marketing decisions what they value, what drives their lives and where their
passions lie. Learn how to defne and leverage the real demographic your real
audience and drive your business forward.
12:15pm - 12:45pm
How Social Marketers Are Gaining Real Business Results From Social Ads
Katie Roberts, Laureate International Unversities @KatieBRoberts
Every day social ads produce real results for businesses of all shapes and
sizes. Learn the best social ad opportunities available today on Facebook and
Twitter. Join Katie as she reveals where your business should be spending
time when it comes to social ads.
AGENDA
12:45pm - 1:30pm NETWORKING LUNCH
1:30pm - 1:45pm INTERVIEW Beverly Jackson, Director of Social Media, Yahoo!
1:45pm - 2:00pm SPOTLIGHT: 5 Ways To Create More Proftable Content Today
Chris Moody, Dir. of Corporate Communications, Oracle @cnmoody
2:00pm - 2:30pm
Social Publishings Key Metric
Lauren Teague, PGA Tour @LaurenTee
As social media increasingly becomes a part of everyones job, knowing how
to curate the best content to create a narrative across multiple channels is
vitally important. Learn how the PGA TOUR has taken this approach with their
digital content team to bring fans inside the ropes and the key metric used to
measure success.
2:45pm - 3:15pm
Is Your Brands Social Media Story Boring? How to Leave an Impression
Beverly Jackson, Yahoo! @bevjack
As each business competes with selfes, foodspotting, and the latest Buzzfeed
list, the risk of boring customers is increasingly high. Through using live events,
leveraging announcements, launching products or news, and investing in the
brand narrative, a business can avoid the boring content trap and make a more
memorable impression on its community.
3:15pm - 3:45pm
Shotguns Trump Rifes: Why Social Success is Now a Volume Play
Jay Baer, Convince & Convert @jaybaer
Conventional wisdom has been to carefully select brand participation avenues
and social communication. But consumer behavior and engagement shifts
have smashed those rules. A fast-paced treatise from Jay Baer will have you
rethinking the foundation of your social program.
3:45pm - 4:00pm INTERVIEW Jay Baer, President, Convince & Convert
4:00pm - 5:30pm Closing Networking Reception
CEO
HOST
Sarah Evans @PRsarahevans
Sarah is a full-time social & digital correspondent, strategist, and
the founder of Sevans Strategy, where she works with companies
like PayPal and Cox Communications. Her personal mission to
engage and employ the use of emerging technologies in all
communications connects her with a rapidly growing online and
IRL community. Sarahs latest venture is FAVES + CO., a digital
lifestyle publication.
Jay Baer @jaybaer
Jay is a marketing consultant, speaker, and the author of the New
York Times bestselling book Youtility. As president of Convince
& Convert and the founder of fve companies, Baer has worked
with over 700 brands including Nike, Cold Stone Creamery, Sony,
ExactTarget, and ConocoPhillips since 1994 including 25 of the
Fortune 1000. His Convince & Convert blog is ranked among the
worlds top marketing, content, and social media resources.
Loic Moisand @loicmo
Loic co-founded Synthesio in 2006. Responsible for overall
company operations and strategic direction, he has guided the
company from an early startup to becoming a global leader in
social marketing software solutions. Loic holds an MBA from ESSEC
Business School, Paris, and is a speaker and advisor at social media
and technology conference and events.
Beverly Jackson @bevjack
Beverly Jackson, senior director of social media at Yahoo!, is a dynamic
senior marketing executive adept at building, mentoring, and
managing high performance entertainment and digital marketing
teams. Before joining Yahoo, Beverly was a critical role player in the
delivery of consistent double digit growth for the GRAMMY Awards
social media performance from 2008 through 2012.
FEATURED SPEAKERS
HOST
Jason Keath @jasonkeath
Jason thrives on ideas and inspiring others to build something
new and to take chances. As the founder and CEO of Social Fresh
Conference, he curates some of the smartest voices in online
marketing. A graduate of UNC Charlotte with a fne arts degree,
Jasons roots are frmly in the creative arts. Jason lives in New York
City with his beautiful girlfriend Nicole DAlonzo. You can fnd him
blogging from your local cofee shop or roaming the streets of New
York City as a full time tourist.
Jessica Gioglio @savvybostonian
Jessica is the social media manager for Dunkin Donuts. In this
role, Jessica works with a cross-functional team to manage Dunkin
Donuts social media strategy. A recognized thought leader,
Jessica is the co-author of The Power of Visual Storytelling: How to
Use Visuals, Videos, and Social Media to Market Your Brand. Prior
to joining Dunkin Donuts, Jessica held roles at TripAdvisor, State
Street and Comcast.
Laurie Meacham @laurieameacham
Laurie leads JetBlues Social Media, Customer Commitment,
and Corporate Recovery Specialist teams with a focus on cross-
departmental collaboration and social media strategy. She is a
communicator and leader with extensive experience in customer
support through written and verbal communication.
Jason Miller @jasonmillerCA
Jason is the senior content marketing manager at LinkedIn, leading
the content marketing and social media strategy for LinkedIn
marketing solutions. Previously, he was the senior manager of
social media strategy at Marketo, and spent more than ten years at
Sony Music developing marketing campaigns around the biggest
names in entertainment. Jason is also an award-winning concert
photographer, 80s hair metal karaoke fan and Seinfeld trivia buf.
Carrie Kerpen @carriekerpen
Carrie is a self-described (non)trepreneur, author, keynote speaker,
and social media expert. She is the CEO and co-founder of social
media agency Likeable Media, an award-winning global agency
that works with Fortune 500 clients. Carrie has led the Likeable
Media team to generate over $15 million in revenue and earn
extensive recognition, including being named NYCs 6th Best Place
to Work (Crains), a two-time Inc. 500 winner, and a Top 50 Fastest-
Growing Women-Owned Businesses in 2013.
Kelly Maxwell @bellemaxwell
Kelly is the global social media manager at Logitech. She is
responsible for managing the deployment of social platforms,
driving the execution of the companys global social media
strategy, educating employees on the company social media
guidelines and training employee ambassadors, as well as driving
global social media measurement. She previously ran social and
PR programs at Intersil, Brocade and Apple. Kelly is also a CrossFit
afliate owner and loves coaching Olympic weightlifting.
Josh Karpf @jkarpf
Josh is global director of social marketing at Spotify. He has
substantial experience in driving social and digital integration with
cross functional teams at major consumer brands. Josh previously
worked as director of digital marketing at PepsiCo. Josh graduated
from Boston University and is an avid lover of live music.
Erica Campbell Byrum @ericacampbell
Erica is the director of social media at Homes.com and ForRent.
com. She brings more than 10 years of experience in marketing
and advertising with Dominion Enterprises. Additionally, Erica
is a national public speaker at various multifamily housing and
real estate events such as the National Apartment Association
Education and Conference, and also serves as Vice President of
Social Media on the Board of the American Marketing Association
Hampton Roads Chapter.
Lauren Teague @laurentee
Lauren leads social media at the PGA TOUR. She is responsible for
creating, executing and managing strategy for PGA TOUR social
media and fan outreach eforts. She also consults with PGA TOUR
players & agents, as well as tournaments and partners on individual
fan relationship strategies and execution.
Lindzee McCain @lindzeemccain
Lindzee is a data-driven marketer living the dream as a product
marketing manager at Simply Measured. She began her social
marketing journey in agency world, where she defned the
social strategy for several of the worlds most prominent brands.
At Simply Measured, Lindzee launches new measurement and
reporting solutions designed to address customers toughest
problems, enabling them to do their best work, simply.
Chris Moody @cnmoody
Chris is the director of corporate communications at
Oracle Marketing Cloud. Previously he worked for Compendium
acquired by Oracle where he was VP of marketing. Chris is
focused on efectively integrating content marketing with marketing
automation and social media to allow any marketer to be successful
in their increasingly difcult role. He works closely with the Oracle
Marketing Cloud team to help provide the most comprehensive
marketing suite for todays modern marketer.
David Spinks @davidspinks
David is the CEO and co-founder of the online cooking school
Feast, founder of The Community Manager, u30pro, and CMX
Summit. He has built and managed communities for companies
like Zaarly, LeWeb, Blogdash, and Scribinia. He blogs about startups
and life at WhatSpinksThinks.com.
Katie Roberts @katiebroberts
Katie is senior social media marketing manager for Laureate,
Inc. She has been driving offline experiences through online
conversations for more than 15 years. Leading a global team
that supports four international online universities, Katie
understands the ever changing social media landscape and the
need to constantly re-energize social media strategies as they
support business objectives.
PARTNERS Platinum
Social Fresh is excited to be partnering with Omni Hotels &
Resorts for all of our 2014 conferences.
Omni Hotels & Resorts creates genuine, authentic guest
experiences at 50 distinctive luxury hotels and resorts in leading
business gateways and leisure destinations across North
America.
From exceptional golf and spa retreats to dynamic business
settings, each Omni Hotel & Resort showcases the local favor of
the destination while featuring four-diamond services, signature
restaurants, Wi-Fi connectivity and unique wellness options.
Known for its award-winning, personalized service, Omni Hotels
leaves a lasting impression with every customer interaction, with
a heightened level of recognition and rewards delivered through
its Select Guest loyalty program and the companys Power
of One associate empowerment program. Whether its for a
vacation or a business meeting, Omni Hotels & Resorts leaves a
lasting impression on its customers.
OmniHotels.com @omnihotels
Social intelligence. Business results.
Synthesio, named the leader in The Forrester Wave: Enterprise
Listening Platforms, Q1 2014 report, is a Global Social Intelligence
Platform. B
uilt for scale, Synthesio is a true enterprise platform providing
insights, analytics, and engagement across the enterprise.
Synthesio is used by some of the worlds top brands, and the
agencies that support them, as the framework for building social
intelligence that provides real business results.
Founded in 2006, Synthesio has four global ofces.
Synthesio.com @synthesio
Convince & Convert is a boutique digital marketing consultancy
led by New York Times best-selling author Jay Baer (@jaybaer),
who possesses more than 20 years of digital marketing
experience. The frm, with team members from coast to coast
in the US, provides social media and content marketing audits,
strategic plans, and ongoing advice and counsel to some of
North Americas best-known brands. The Convince & Convert
blog (convinceandconvert.com) has been named the #1 content
marketing resource by the Content Marketing Institute.
The team is also responsible for the weekly Social Pros podcast,
the show for real people doing real work in social media, which
features detailed insider conversations with social media
managers from some of the biggest companies in the world.
For powerful insights from Social Pros podcast guests
(including several speakers at Social Fresh), visit
SocialFresh.com/socialpros to download via SlideShare, Social
Pros All-Stars Collection One - The Education and Employment
Histories of 27 Leading Social Media Professionals Compared,
Baseball Card Style.
ConvinceandConvert.com @jaybaer
Sevans Strategy is a PR and new media consultancy owned and
led by Sarah Evans (@PRsarahevans).
Dont just tell your story, get people to tell it with you.
Sevans Strategy does audience and customer engagement for
big events (its like bringing in your own, personal news crew to
get the content you want).
Sarah is your digital correspondent, handling social and digital
strategy, talent, editing and publishing. Sevans Strategy works
with companies like PayPal and Cox Communications as a digital
correspondent and runs popular digital lifestyle publication
FAVES + CO. (sarahsfav.es).
Sarahs career is a mashup of all her favorite things. She began
her career in communications and government relations and a
love of technology forever changed her professional path. While
her focus over the past ten years has been public relations, shes
morphed into a correspondent and consultant, sharing all
things digital lifestyle.
Sarahsfav.es @PRsarahevans
Unique. Creative. Innovative.
Encore Event Technologies is the leading provider of unique,
creative and innovative in-house audiovisual services for hotels,
conference centers and resorts throughout North America.
Encore Productions, the production division of Encore Event
Technologies, is a full-service creative production and A/V
equipment rental company, helping clients tell their stories
around the world.
Under the umbrella of the Freeman Company, Encore Event
Technologies is most unique, creative and innovative company
in the industry.
Encore-us.com @EncoreBuzz
TASTEdaily is the daily email for bold women, empowering
readers through inspirational lifestyle topics and actionable
advice. We provide the proactive woman on the go with timely
insights and curated content on wellness, business, music, and
style. All delivered in short snapshots and images for the modern
mobile citizen.
When you subscribe to TASTEdaily, you will be opting in to a
community that is built for you: the woman on the go, working
tirelessly to elevate her life, in small and large ways.
TASTEdailys latest program is Victory Rituals, a workshop based
on the concept that when you commit to a small series of actions
(or rituals) each morning, they can lead to big achievements.
Sign up at SocialFresh.com/victory.
TASTEdaily.com @TASTEdaily
PARTNERS Gold
The leading social media analytics
and measurement platform used
by brands across the globe to
quantify performance, determine
impact and derive strategic
direction from social media data.

SimplyMeasured.com
@simplymeasured
Modern Marketers choose Oracle
Marketing Cloud solutions to create
ideal customers & increase revenue by
delivering personalized experiences
across all marketing channels.

Oracle.com/marketingcloud
@eloqua
The marketing analytics software
for search, links, social, and brand.
Moz is a vibrant online marketing
community and your resource for
learning inbound marketing.

Moz.com
@moz
Simple, powerful connections,
powered by @Citrix. Make
meetings better with 3 for free, or
go with pro.

GoToMeeting.com
@gotomeeting
Engage your audience
everywhere. We help marketers
launch powerful social marketing
campaigns to reach, engage and
connect with their consumers.

Oferpop.com
@oferpop
The competitive intelligence
platform for enterprise marketers.

TrackMaven.com
@trackmaven
Quickly create and deploy a variety
of web forms with no coding
needed. We help businesses
manage more efciently and
capture more leads.

Formstack.com
@formstack
PARTNERS Silver
EdisonResearch.com
@edisonresearch
Aptvue.com
@aptvue
Likeable.com
@LikeableMedia
evokad.com
@evoklarry
Momentfeed.com
@momentfeed
IgniteSocialMedia.com
@ignitesma
WOMMA.org
@womma
PARTNERS Media
4aaf.com
@4aaf
AMAcentralforida.org
@amacf
BrandonUttley.com
@brandonuttley
Firebrandgroup.com
@FirebrandGrp
MaximizeYourSocial.com
@MaxYourSocial
FRESH Stats
Thanks Edison Research and Tom Webster (@webby2001) for their
help in sharing this great data on the current state of social.
Facebook, Twitter Lead in Awareness
The percent of Americans (age 12+) aware of:
Facebook - 93%
Twitter - 92%
MySpace - 77%
Instagram - 71%
Google+ - 56%
Snapchat - 53%
Pinterest - 50%
LinkedIn - 46%
Tumblr - 41%
Vine - 36%
Data provided by Edison Research
Instagram Now Tied for Second in Usage
The percent of Americans (age 12+) using each social networking sites:
Facebook - 58%
LinkedIn - 19%
Instagram - 19%
Google+ - 17%
Twitter - 16%
Snapchat - 13%
Pinterest - 13%
MySpace - 10%
Vine - 9%
Tumblr - 6%
2103 usage and 2014 usage:
FRESH Stats
Pinterest Dominated by Female Users
The percent of Americans (age 12+) using each social networking sites
by gender:
Facebook - 54% of men, 63% of women
LinkedIn - 22% of men, 17% of women
Instagram - 16% of men, 23% of women
Google+ - 20% of men, 15% of women
Twitter - 15% of men, 17% of women
Snapchat - 13% of men, 15% of women
Pinterest - 4% of men, 22% of women
MySpace - 9% of men, 11% of women
Vine - 9% of men, 9% of women
Tumblr - 5% of men, 8% of women
Data provided by Edison Research
More Than 4 in 10 Twitter Users Visit the Service
Nearly Every Day (or More Often)
The percent of Americans (age 12+) who use the service:
Several times a day - 26%
Nearly every day -17%
At least once a week - 30%
At least once per month - 14%
Less often than once per month - 11%
Dont know - 2%
4 Tips For Getting More Instagram Followers
1. Jumpstart Your Existing Audiences
This is back to basics stuf here, but sometimes we forget the most
simple steps.
Remember that your email subscribers, Facebook fans and Twitter
followers are probably interested in Instagram themselves.
Let them know that your brand is using Instagram and
encourage them to follow your account.
Remember all your touchpoints like in-store signage, website
call-outs and more. Dont expect people to just fnd you on their
own; be sure to include your handle, not just the Instagram logo.
2. Content + Engagement
Have a content plan. Dont just post a photo because you havent
in a while. Instagram is a highly efective channel for awareness and
engagement, so if you use it, give just as much attention as you
would any other channel.
3. Utilize Relevant Hashtags
Hashtags allow people to fnd photos that match their interests.
In a click and get economy, people tag content so they can
connect to a larger audience. Make sure your posts can be found
by using hashtags relevant to your brand and content. Use sites
like tagsforlikes.com to research popular Instagram hashtags.
4. Consider Running a Contest
What better way to create visual content around your brand than
bringing your community into the fray themselves?
Encourage users to share a pic of their favorite outft or their
best memory of a trip, especially if that moment relates back to
your brand. Enable your fans to share what they love about your
brand or location and use a branded hashtag to track responses.
FRESH Insights
Article excerpts from SocialFresh.com
How to Inspire More Positive Social Reviews
Recent research shows that 81 percent of travelers fnd user
reviews important (some people visit up to 11 review sites before
booking hotel rooms), and 49 percent of travelers wont even
book a property that doesnt have online reviews.
Positive online reviews are critical for attracting new customers.
Of course, realizing it is the easy part so how can you get your
customers to post more reviews on social media and review sites
and draw prospective guests in the door?
People are already inclined to share outstanding experiences with
their friends, especially when it comes to social media.
So your number one job as a business owner is to ensure your
customers actually have a great experience because being the
best is always buzz-worthy.
The best way to get more reviews is simply to ask for them two-thirds
of solicited reviews will be positive, so you have nothing to lose.
Make it convenient for reviewers to share compliments with
social media communities as soon as possible. Every day that
passes after their experience means the customer remembers
fewer details. Consider giving incentives to users who leave
positive reviews.
And fnally, a huge part of encouraging more reviews is
connecting with the people who post comments about you
on social media sites. Be sure to share and celebrate their
compliments and address their concerns.
How to Grow Your Email List with a Simple
Twitter Trick
So youve spent hours and hours blogging and getting the word
out about about your articles, now what?
You probably work to reach out and respond to the folks who
have shared your content on diferent social sites, but why stop
there? Why not convert them into a new email subscriber to
further build a relationship with them?
Theyre already primed for connection since they have shown
an interest in your writing and a small sign of personal, human
interaction e.g. @nickcicero thanks for sharing, Nick!
compels people to reciprocate.
Enter the Twitter Lead Generation Card.
Simply visit ads.twitter.com, choose creatives then cards to
set up a card with a sample message like Get my content frst &
receive exclusive content in your inbox.
With your simple follow up tweet and a click your user gives
their email without ever leaving Twitter. Simply download the
contacts and import them into your email provider or CRM of
choice.
You can even go one step further, building a separate email list
from these contacts to increase your audience segmentation.
How do Twitter users respond to your emails? Now you can fnd
out.
Email is not dead. Its just getting started. Your contact list is
the holy grail. Its easier than you think to grow your email lists
without being intrusive or relying on a web signup form.
FRESH Insights
Article excerpts from SocialFresh.com
How to Name Your Pinterest Boards
Its no secret that Pinterest is one of the most used social network
sites of today. As the visual web expands, organizing your content
for consumer discovery is crucial.
One of the easiest ways to be found through Pinterest search is
by having a searchable board name.
Look at your industry and make a diagram of anything that can
relate back to you. Think of it as a web, with your specifc product
or industry in the middle: what can branch out from that?
Grab their attention but dont blur the lines while using
keywords is helpful for searches, be clear while still being creative.
If you can add a little humor, you can make the board all the more
appealing.
A perfect example is dry cleaning service Classic Cleaners. While
it seems obvious that they would pin about fashion, the way the
boards are broken out and titled gives them a leg up on some of
their competitors. Instead of simply naming boards like Mens
Fashion or Womens Fashion they used attention grabbing titles
like Bag, Lady?
This board could have easily been named Purses and Fashion
Fanatics or could have just been Fashion. But none of those other
options grab your attention like the ones they picked.
They branched out and around their industry with some How To,
Home Dcor and Childrens boards.
Staying Fresh
Social Fresh Conference takes place over a few days, but the ideas youll
gain and the people youll meet will stay with you for much longer.
To get the most out of your experience, consider how Social Fresh will
be helpful to you next month and next year.
1. Stay in Touch
The people you meet at Social Fresh will be a lasting resource for you.
Exchange business cards. Follow them on Twitter. Most importantly
reach out.
Ask how you can help. Support their projects. Meet them for cofee.
2. Refer Back to Your Challenge
At the beginning of the conference, we asked you to defne one
marketing challenge to be mindful of during your time at Social Fresh.
Did you get ideas and resources that will help you with this
challenge? Can the people you met help you continue to solve this
pain point?
3. Extend the Conference Mindset
Social Fresh exists outside of our social media conferences.
The Social Fresh blog is an ongoing resource for your inspiration and
education: SocialFresh.com
The Social Fresh Insights email newsletter brings the best of the webs
social media insights right to your inbox: SocialFresh.com/subscribe
And the Social Fresh community is here to help. We encourage you to
reach out to the Social Fresh staf, speakers, and attendees you met.
Thanks for making Social Fresh Conference 2014 a success. See you
next year!
Let the
rewards begin
Join Omni Select Guest and be rewarded all day, every day.
Members enjoy complimentary perks including:
3MB Wi-Fi service
Morning beverage delivery
Shirt pressing
Bottled water
Daily shoeshine
Plus the opportunity
to earn free nights
The more times you stay the better the rewards.
Double night credits, room upgrades and so much more!
WEDNESDAY, July 16
7:00pm Opening Reception / Early Check-in
THURSDAY, July 17
9:00am Check-in
10:00am The Social Fresh Mindset
10:30am Team Networking
11:00am Serious Business Blogging - Carrie Kerpen, Likeable Media
11:30am Smarter Social Engagement - Laurie Meacham, JetBlue
12:00pm Brainstorming: Youre Holding It Wrong - Jason Keath, Social Fresh
12:30pm NETWORKING LUNCH
1:15pm Interview: Jason Miller, LinkedIn
1:30pm Spotlight: Data Makes You a Better Storyteller - Lindzee McCain, Simply Measured
1:45pm Your Community Is Your Bottom Line - David Spinks, CMX
2:15pm BREAK
2:30pm Creating Contests, A Winning Method - Erica Byrum, Homes.com
3:00pm Is Your Word of Mouth Working for or Against You? - Loic Moisand, Synthesio
3:30pm BREAK
3:45pm We Dont Own Our Channels, Our Fans Do - Jessica Gioglio, Dunkin Donuts
4:15pm Social Toolkit Refresh - Sarah Evans, Sevans Strategy
4:45pm Interview: Sarah Evans, Sevans Strategy
5:00pm Omni Hotels Evening Reception
FRIDAY, July 18
9:30am Check-in
10:00am How To Stay Fresh
10:30am The Power of SlideShare and Infographics - Jason Miller, LinkedIn
11:00am #LogitechLive: A Case Study - Kelly Maxwell, Logitech
11:30am BREAK
11:45am Wake Up Your Social Demographic - Josh Karpf, Spotify
12:15pm Real Business Results from Social Ads - Katie Roberts, Laureate Inc.
12:45pm NETWORKING LUNCH
1:30pm Interview: Beverly Jackson, Yahoo!
1:45pm Spotlight: 5 Ways to Create More Proftable Content Today - Chris Moody, Oracle
2:00pm Social Publishings Key Metric - Lauren Teague, PGA Tour
2:30pm BREAK
2:45pm Is Your Brands Social Media Story Boring? - Beverly Jackson, Yahoo!
3:15pm Why Social Success is Now a Volume Play - Jay Baer, Convince & Convert
3:45pm Interview: Jay Baer, Convince & Convert
4:00pm Closing Reception
AGENDA Glimpse
Full agenda on page 4

Social Fresh EAST 2014 Program

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