 Q1.

1 + Q3

thai do doi voi quang cao TH

rat thich thich binh thuong ghet rat ghet Co
Count Col % Count Col % Count Col % Count Col % Count Col %
muc do su rat thuong
13 54.2% 58 52.7% 47 30.7% 4 36.4%
dung xuyen
phuong tien thuong xuyen 6 25.0% 40 36.4% 73 47.7% 3 27.3% 1 50.0%
truyen thinh thoang 5 20.8% 10 9.1% 28 18.3% 4 36.4% 1 50.0%
thong
truyen hinh hiem khi 2 1.8% 5 3.3%

Thai do và muc do su dung QCTH

60.00%

50.00%

40.00%

30.00%

20.00%

10.00%

0.00%
binh
rat thich thich ghet rat ghet
thuong
rat thuong xuyen 54.20% 52.70% 30.70% 36.40%
thuong xuyen 25.00% 36.40% 47.70% 27.30% 50.00%
thinh thoang 20.80% 9.10% 18.30% 36.40% 50.00%
hiem khi 1.80% 3.30%

 Q3 + Q4
 quan diem Total
mot phan thong tin thong tin loai hinh loai hinh nham quan diem
quan tong quy gia can thiet giai tri nhi xa xi khac Col Response %
Col Col Col Col
Response Response Response Response Col Response Col
% % % % % Response %
thai do rat thich 11.7% 15.8% 9.3% 5.9% 18.0%
doi voi thich 42.3% 54.7% 38.9% 36.0% 28.6% 76.0%
quang
cao TH binh thuong 45.3% 28.4% 48.8% 56.6% 38.1% 100.0% 85.3%
ghet .7% 1.1% 3.1% 1.5% 23.8% 4.7%
rat ghet 9.5% .7%

thai do va quan diem ve QCTH

120.0

100.0

80.0

60.0

40.0

20.0

0.0
loai hinh
mot phan thong tin quy thong tin can loai hinh giai quan die m
nham nhi xa
quan tong gia thie t tri khac
xi
rat thich 11.7 15.8 9.3 5.9 0.0 0.0
thich 42.3 54.7 38.9 36.0 28.6 0.0
binh thuong 45.3 28.4 48.8 56.6 38.1 100.0
ghe t 0.7 1.1 3.1 1.5 23.8 0.0
rat ghe t 0.0 0.0 0.0 0.0 9.5 0.0

 Q3 + Q14
thai do xem QC X Men Total

tap trung xem luot khong thai do Row %

 qua quan tam khac
Row % Row % Row % Row %
thai do doi rat thich 62.5% 37.5% 100.0%
voi quang thich 56.4% 42.7% .9% 100.0%
cao TH
binh
39.2% 52.9% 7.2% .7% 100.0%
thuong
ghet 9.1% 63.6% 27.3% 100.0%
rat ghet 50.0% 50.0% 100.0%

thai do xem QC X Men

80

60

40

20

0
binh
rat thich thich ghet rat ghet
thuong
tap trung 62.5 56.4 39.2 9.1 0.0
xem luot qua 37.5 42.7 52.9 63.6 50.0
khong quan tam 0.0 0.9 7.2 27.3 0.0
thai do khac 0.0 0.0 0.7 0.0 50.0

 Q8 + Q20
yeu to QC Xmen Total
 yeu to
dien vien hinh anh noi dung am thanh khac
Cases Cases Cases Cases Cases Cases
yeu to am thanh 123 135 136 108 183
QCTH mau sac 90 93 102 74 127
hinh anh 143 159 166 118 224
nhan vat 114 112 122 86 156
noi dung 131 147 177 106 3 217
yeu to
2 3 2 2 1 5
khac

yeu to quan tam khi xem QC

200 177
159166
143 147
150 135136 131
123 118 122
108 114112
102 106
90 93 86
100 74

50
0 0 0 0 3 2 3 2 2 1
0
am thanh mau sac hinh anh nhan vat noi dung yeu to khac

dien vien hinh anh noi dung am thanh yeu to khac

 Q10 + Q15

Muc do ghi nho QC X Men Total

rat nho nho binh thuong khong nho Count Col %
 Count Col % Count Col % Count Col % Count Col %
nganh hang tieu dung 38 74.5% 121 75.2% 43 50.6% 2 66.7% 204 68.0%
hang dien may 26 51.0% 94 58.4% 49 57.6% 3 100.0% 172 57.3%
my pham 19 37.3% 55 34.2% 13 15.3% 1 33.3% 88 29.3%
cham soc suc khoe 23 45.1% 57 35.4% 23 27.1% 1 33.3% 104 34.7%
nganh hang khac 5 9.8% 6 3.7% 2 2.4% 13 4.3%

muc do ghi nho QC XMen

140 121
120
94
100
80 57
49 55
60 38 43
40 26 23 23
19 13
20 2 3 1 1 5 6 2 0
0
hang tieu dien may my pham cham soc suc nganh hang
dung khoe khac

rat nho nho binh thuong khong nho

 Q14 + Q15

Muc do ghi nho QC X Men Total

rat nho nho binh thuong Khong nho Count Col %
Count Col % Count Col % Count Col % Count Col %
thai do tap trung 46 90.2% 85 52.8% 7 8.2% 138 46.0%
xem xem luot qua 5 9.8% 74 46.0% 65 76.5% 1 33.3% 145 48.3%
QC X khong quan tam 2 1.2% 12 14.1% 1 33.3% 15 5.0%
Men thai do khac
1 1.2% 1 33.3% 2 .7%

thai do khi xem QC Xmen

90.0 80.0
80.0
70.0 61.6
60.0 51.0 50.0
50.0
50.0 44.8
40.0 33.3
30.0
20.0 13.3
5.1 3.4 6.7
10.0 0 0.7 0
0.0
tap trung xem luot qua khong quan thai do khac
tam

rat nho nho binh thuong khong nho

 Q15 + Q26

Muc do ghi nho QC X Men Total

rat nho nho binh thuong khong nho Count Row %

Count Row % Count Row % Count Row % Count Row %

 nhan biet co 50 18.4% 157 57.7% 65 23.9% 272 100.0%
san
pham khong
1 3.7% 4 14.8% 20 74.1% 2 7.4% 27 100.0%

80.00%
74.10%
70.00%
sử dụng X Men

60.00% 57.70%
50.00%
có
40.00%
không
30.00%
23.90%
20.00% 18.40%
14.80%
10.00% 7.40%
3.70%
0.00%
rất nhớ nhớ bình không
thường nhớ
mức độ ghi nhớ

 Q21 + Q28

muc do tin tuong QC X Men

rat tin tuong tin tuong binh thuong khong tin tuong rat khong tin tuong
Count Row % Count Row % Count Row % Count Row % Count Row %
hieu QC co 34 13.1% 117 45.0% 104 40.0% 5 1.9%
Xmen khong 17 43.6% 19 48.7% 2 5.1% 1 2.6%
 3% rat khong tin
5% tuong
khong 49% khong tin tuong
hiểu QC X Men

44%
0 binh thuong

tin tuong
0
2% rat tin tuong
co 40%
45%
13%

0% 20% 40% 60%

mức dộ tin tưởng QC X Men

 Q28 + Q29

co su dung san pham dau goi dau X Men Total

co Khong
Count Col % Count Col % Count Col %
muc do tin rat tin tuong 34 12.8% 34 11.4%
tuong QC X tin tuong 128 48.3% 6 17.6% 134 44.8%
Men binh thuong 98 37.0% 25 73.5% 123 41.1%
khong tin tuong 5 1.9% 2 5.9% 7 2.3%
rat khong tin
1 2.9% 1 .3%
tuong

muc do tin tuong QC X Men rat tin tuong

tin tuong
80
binh thuong
60

40 khong tin tuong

20 rat khong tin

tuong
0
co khong

 Q29 + Q30

co su dung san pham dau goi dau X Men Total

co khong
Count Col % Count Col % Count Col %
li do su dung sp anh huong
126 47.5% 1 33.3% 127 47.4%
XMen QCTH
duoc gioi thieu 76 28.7% 76 28.4%
 san pham moi 113 42.6% 1 33.3% 114 42.5%
san pham chat
80 30.2% 80 29.9%
luong
ly do khac 15 5.7% 1 33.3% 16 6.0%
Total 265 100.0% 3 100.0% 268 100.0%

li do su dung san pham X Men

ly do khac

khong san pham chat

luong
san pham moi

co duoc gioi thieu

anh huong QCTH

0 50 100 150