At a glance

DFP Small Business is a free, hosted ad serving

solution that helps you manage and grow your
online advertising business.
For more information visit:
www.google.com/dfp/sb
DFP Small Business: Grow Your Online
Advertising Business.
Overview | DFP Small Business
DoubleClick for Publishers (DFP) Small Business provides a complete toolkit to
help you maximize revenue across your directly-sold advertising, AdSense and
ad networks.
Simple interface, workow and inventory management systems make it easy to get
up and running quickly.
Sophisticated feature set that grows and evolves with your business including
robust forecasting, reporting and targeting capabilities.
Connected dynamically to a large pool of advertisers through Google AdSense and
other ad networks.
A complete ad management solution
DFP Small Business ofers a comprehensive ad management solution for growing
publishers including streamlined traf cking, advanced forecasting and reporting
and integrated revenue optimization.
Key Features and Benets
Workow and Traf cking
Usoblllly. UFP 3moll Buslness' lnlulllve user-lnlerfoce mokes ll eosy lo leorn ond
use and minimizes the number of steps and clicks to complete a task.
0reollve supporl. Uplood creollves uslng lmoge, Flosh, rlch medlo ond lhlrd-porly
tags. Minimize discrepancies and streamline ad insertion using creatives hosted
by DoubleClick for Advertisers.
Targeting and Delivery
Pobusl lorgellng copobllllles. 1orgel ods bosed on geogrophy, bondwldlh,
browser, browser language, operating system, domain, time of day and
custom criteria.
Flexlble dellvery. Use dellvery conlrols such os frequency copplng ond
roadblocking to meet advertiser demands and maximize opportunities.
DFP Small Business
Ad Delivery
AdSense
Other Ad Networks
Directly Sold Ads
scheduling
optimizing
performance
managing inventory
selecting most
valuable ad
reporting
reaching the
right audience
2010 Google Inc. All rights reserved. Google, DoubleClick, the Google logo, and the DoubleClick logo are trademarks of Google Inc.
All other company and product names may be trademarks of the respective companies with which they are associated.
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Forecosllng ond Peporllng
3ophlsllcoled forecosllng. Forecosl how mony od lmpresslons ore ovolloble for
speclc doles, lnvenlory, ond lorgellng crllerlo. Avolloblllly Peporllng shows lhe
impact of competing ads and helps you prioritize high-value campaigns.
|n-deplh reporllng. Loslly run reporls on order dellvery, lnvenlory performonce, or
overall sales. Gain an in-depth view of impression delivery with access to detailed
reporting breakdowns on targeted or untargeted criteria including geography and
custom values.
Pevenue Opllmlzollon
Access lo buyers. Soogle Ad3ense lnlegrollon mokes ll eosy lo occess o lorge
pool of demand from Google AdWords and Google-certied ad networks.
Peol-llme revenue opllmlzollon. Ad3ense con compele dynomlcolly wllh olher
non-guaranteed ads booked in DFP Small Business to help you get the best price
for each and every impression.
Pelloblllly ond 3coloblllly
Pelloblllly. UFP 3moll Buslness ls hosled ond powered by Soogle's fosl ond
reliable infrastructure.
Open AP|. A modern, web-servlces AP| ond focused developer supporl
streamlines integration and promotes third-party platform innovation.
Pesources. Sel up lo speed qulckly uslng our ln-deplh onllne Help 0enler ond
training resources.
Upgrode eoslly lo UFP's premlum edlllon ol ony llme, ensurlng lhol lhe UFP
platform will continue to meet your needs as your business grows.
Open a free account today at www.google.com/dfp/sb
About DoubleClick
Soogle's Uouble0llck" producls provlde od
management and ad serving solutions to
companies that buy, create or sell online
odverllslng. 1he world's lop morkelers, publlshers,
ad networks and agencies use DoubleClick
products as the foundation for their online
advertising businesses. With deep expertise in
ad serving, media planning, search management,
rich media, video and mobile, our DoubleClick
products help customers execute their digital
media strategy more efectively.