7/13/2014 Go Nuts!

This Diwali with Cadbury Celebrations | Indian Television Dot Com

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MUMBAI: The time to celebrate is near and Cadbury adds to the sweetness with its
newavatarofCadburyCelebrationpacks.
Launched in 1992, Cadbury Celebrations has successfully replaced traditional gifting
options like Mithai and dry fruits during festive seasons. It was for the first time
thatachocolateconfectionerycompanydevelopedsuchaproduct.Cadburylaunched
Cadbury Celebrations to cater to the Indian taste bud, something it has not done
anywhere else in the world. The packaging has been aptly designed to give it a
festivefeeling.
A Consumer research the company conducted revealed that consumers have slowly
moved on from traditional to youthful and contemporary gifts, which is what
chocolates are all about, the company says. Research showed that chocolates are
both acceptable and universally liked. Cadbury Celebrations is targeted at
consumersinterestedingiftingandbelongingtoSECAandB.
For all you dark chocolate lovers, Cadbury brings to you its newest offering this
DiwalitheBournvilleGiftPack.
Cadbury Celebrations is available in several assortments: An assortment of
chocolates like 5 Star, Perk, Gems and Dairy Milk and rich dry fruits enrobed in
Cadbury dairy milk chocolate. The super premium Celebrations Rich Dry Fruit
Collection which is a festive offering is an exotic range of chocolate covered dry
fruits and nuts in various flavours and the premium dark chocolate range which is
exoticdarkchocolateinlusciousflavours.
The Cadbury Celebrations range is priced between Rs 75 & Rs. 600 and will be
availableinallpremiumretailoutletsacrossmajortownsinIndia.
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