THE

SUMMER TRAINING
PROJECT REPORT
ON



AT

SUBMITTED TO
For Full Time Degree Course of
BACHLOR OF BUSINESS ADMINISTRATION
2006 200
!RE!ARED B"
MA"AN# !ANCHORI
BBA PART 3
rd
yr
2
Summer training is a necessary part in the
completion of the BBA, which augments in us a professional
practical experience that is necessary before we have on to
the job. It inculcates a scenarios of working where we learn
the process of team efforts, systematic carrying out of the
transactions and communication skills.
irst of all, I would like to pay my
!eartiest thanks to "aju #andhi , "egional $anager, Surbhi%
$otors for his great assistance to me in carrying forward of my
tasks. &ithout his essential guidance and cooperation, it wouldn't
be possible for me to perform so well in the training and to pay
regards to all the staff coordinators who constantly supported me
in the working of my performance during summer training.

MayankPanchori
B.B.A. 3
rd
yr
3
INDEX
S$ NO$ Ti%le !&ge No$
'
CERTIFICATE
(
AC#NO)LED*EMENT
2-3
2
E+ECUTI,E SUMMER"
5-6
-
COM!AN" !ROFILE
7-9
.
BOARD OF DIRECTORS 10-11
/ #E" !OLICIES 12-14
6
!RODUCTS 15-22
0 HUMAN RESOURCE 23-25
1 *LOBAL !RESENCE 26-28
NET)OR# DISTRIBUTIONS 29-30
(0 CONSUMER BEHA,IOUR OF HERO
HONDA
31-33
(( RESEARCH METHODOLO*" 34-44
(2 S)OT ANAL"SIS 45-47
(- SU**ESTIONS 48-49
(. CONCLUSION 50-51
(/ BIBILO*RA!H" /22/.
(6 3UESTIONNAR" //2/1
4
Hero Ho45& Mo%ors 6I45i&7 L%5$ is %8e )orl59s :igges% m&4uf&;%urer of
mo%or;<;les 6:< =u&4%i%<7$ S%&r%i4g &s & :i;<;le ;om>&4<? i% se% u> & /0@/0
5
Aoi4% Be4%ure? se% u> i4 (1. Ci%8 Ho45& D&>&4? %o m&4uf&;%ure &45 sell
mo%or;<;les i4 I45i&$ Ho45& :roug8% i4 %8e %e;84ologi;&l E4oC28oC? &45
Hero %8e I45i& >rese4;e? &45 %8e lo;&l m&4uf&;%uri4g &:ili%<$
Hero Ho45& Mo%ors ;&>%ure5 %8e m&rEe% for mo%or;<;les i4 I45i&? :<
offeri4g &4 &ffor5&:le .2s%roEe? (00 CC mo%or;<;le? %8&% C&s eF%remel< fuel
effi;ie4%$

They also established dealerships al oer the !o"#try ee# r"ral areas $ The
strate%y o& 'ero 'o#da (otors )as to !apt"re the *ar+et by o&&eri#% a s"perior
prod"!t at a# a&&ordable pri!e, )ith e-!elle#t !"sto*er seri!e$ .Ri%ht !ost/
The strate%y has bee# s"!!ess&"l to date a#d 'ero 'o#da (otors .0#dia/ 1td$ is
the do*i#a#t *ar+et leader )ith oer 502 o& *ar+et share, ahead o& !losest
!o*petitors Ba3a3 .4a)asa+i 56/ a#d T67-7"8"+i$
The resear!her hopes that the &i#di#%s o& this report )ill assist the or%a#i8atio#
to i*proe o# its preaili#% seri!e to e#s"re the best possible !"sto*er
satis&a!tio#$
AREA OF SUR,E" IN BANS)ARA RE*ION G
1$ 4"shal%har$
2$ Partap"r$
3$ 9o%a*a$
4$ 9ear Petrol P"*ps$
5$ 9ear Bi+e seri!e !e#ters A#d (a#y :ther Pla!es$

This )hole s"rey a#d resear!h )as s"!!ess&"lly do#e )ith the help o&
(r$ Ra3" ;a#dhi .Re%io#al (a#a%er/$
0# the period o& s"rey, 0 !o#d"!ted a!tiities li+e
1$ Road 7ho)s$
2$ <"sto*er (eets$
3$ Prese#tatio#s$
The *ai# *oto o& the s"rey )as to i*proe the ="alitatie seri!es to
e#s"re the best possible !"sto*er satis&a!tio#$
6
7
HHeroI is %8e :r&45 4&me use5 :< %8e Mu4A&l :ro%8ers i4 %8e <e&r (/6
Ci%8 %8e fl&gs8i> ;om>&4< Hero C<;les$ T8e Aoi4% Be4%ure :e%Cee4 I45i&9s
Hero *rou> &45 Ho45& Mo%or Com>&4<? D&>&4 8&s 4o% o4l< ;re&%e5 %8e
Corl59s si4gle l&rges% %Co C8eeler ;om>&4< :u% &lso o4e of %8e mos%
su;;essful Aoi4% Be4%ures Corl5Ci5e$
>"ri#% the 80s, 'ero 'o#da be!a*e the &irst !o*pa#y i# 0#dia to proe that it
)as possible to drie a ehi!le )itho"t poll"ti#% the roads$ The !o*pa#y
i#trod"!ed #e) %e#eratio# *otor!y!les that set i#d"stry be#!h*ar+s &or &"el
thri&t a#d lo) e*issio#$ A le%e#dary ?@ill it - 7h"t it - @or%et it? !a*pai%#
!apt"red the i*a%i#atio# o& !o**"ters a!ross 0#dia, a#d 'ero 'o#da sold
*illio#s o& bi+es p"rely o# the !o**it*e#t o& i#!reased *ilea%e
OBer ( millio4 Hero Ho45& %Co C8eelers %re&5 I45i&4 ro&5s %o5&<$ T8&%9s
&lmos% &s m&4< &s %8e 4um:er of >eo>le i4 Fi4l&45? Irel&45 &45 SCe5e4
>u% %oge%8erJ
Hero Ho45& 8&s ;o4sis%e4%l< groC4 &% 5ou:le 5igi%s si4;e i4;e>%io4K &45
%o5&<? eBer< se;o45 mo%or;<;le sol5 i4 %8e ;ou4%r< is & Hero Ho45&$ EBer<
-0 se;o45s? someo4e i4 I45i& :u<s Hero Ho45&9s %o> 2selli4g mo%or;<;le 2
S>le45or$ T8is fes%iBe se&so4? %8e ;om>&4< sol5 8&lf & millio4 %Co C8eelers
i4 & si4gle mo4%82& fe&% u4>&r&llele5 i4 glo:&l &u%omo%iBe 8is%or<$
'ero 'o#da bi+es !"rre#tly roll o"t &ro* t)o %lobally be#!h*ar+ed
*a#"&a!t"ri#% &a!ilities based at >har"hera a#d ;"r%ao# i# 'arya#a$ These
pla#ts to%ether are !apable o& !h"r#i#% o"t 3$9 *illio# bi+es per year$ A third
state o& the art *a#"&a!t"ri#% &a!ility at 'ard)ar i# Attra#!hal )ill soo# be
!o**issio#ed to !ope )ith s"stai#ed !"sto*er de*a#d$
'ero 'o#da?s e-te#sie sales a#d seri!e #et)or+ #o) spa#s oer 3000
!"sto*er to"!h poi#ts$ These !o*prise a *i- o& dealerships, seri!e a#d spare
poi#ts, spare parts sto!+ists a#d a"thori8ed represe#taties o& dealers lo!ated
a!ross di&&ere#t %eo%raphies$
8
'ero 'o#da al"es its relatio#ship )ith !"sto*ers$ 0ts "#i="e <R( i#itiatie -
'ero 'o#da Passport Pro%ra*, o#e o& the lar%est pro%ra*s o& this +i#d i# the
)orld, has oer 3 *illio# *e*bers o# its roster$ The pro%ra* has #ot o#ly
helped 'ero 'o#da "#dersta#d its !"sto*ers a#d delier al"e at di&&ere#t pri!e
poi#ts, b"t has also !reated a loyal !o**"#ity o& bra#d a*bassadors$
'ai#% rea!hed a# "#assailable pole positio# i# the 0#dia# t)o )heeler *ar+et,
'ero 'o#da is !o#sta#tly )or+i#% to)ards !o#solidati#% its positio# i# the
*ar+et pla!e$
The !o*pa#y beliees that !ha#%i#% de*o%raphi! pro&ile o& 0#dia, i#!reasi#%
"rba#i8atio# a#d the e*po)er*e#t o& r"ral 0#dia )ill add *illio#s o& #e)
&a*ilies to the e!o#o*i! *ai#strea*$ This )o"ld proide the %ro)th ballast
that )o"ld s"stai# 'ero 'o#da i# the years to !o*e$
As BriAmo8&4 L&ll Mu4A&l? %8e C8&irm&4? Hero Ho45& Mo%ors su;;i4;%l<
>oi4%s ou%? L)e >io4eere5 I45i& 9s mo%or;<;le i45us%r<? &45 i%9s our
res>o4si:ili%< 4oC %o %&Ee %8e i45us%r< %o %8e 4eF% leBel$ )e9ll 5o &ll i% %&Ees
%o re&;8 %8ere
9

10
BOARD OF DIRECTORS

No
.
Name of the Directors Desi!atio!
1 Mr. Brijmohan Lall Munjal Chairman & Whole-time
Director
2 Mr. Pawan Munjal Managing Director & CEO
3 Mr. o!hia"i #a"agawa $oint Managing Director
% Mr. &umihi!a 'u"u(a echnical Director
) Mr. Om Pra"a!h Munjal #on-e*ecuti+e Director
, Mr. &unil -ant Munjal #on-e*ecuti+e Director
. Mr. Ma!ahiro a"e(agawa #on-e*ecuti+e Director
/ Mr. &ato!hi Mat!u0awa
12lternate Director to Mr.
a"a!hi #agai3
#on-e*ecuti+e Director
4 Mr. Pra(ee5 Dino(ia #on-e*ecuti+e & 6n(e5en(ent
Director
17 8en.19et(.3 :e( Pra"a!h Mali" #on-e*ecuti+e & 6n(e5en(ent
Director
11 Mr. 2naljit &ingh #on-e*ecuti+e & 6n(e5en(ent
Director
12 Dr. Pritam &ingh #on-e*ecuti+e & 6n(e5en(ent
Director
13 M!. &ho;hana Bhartia #on-e*ecuti+e & 6n(e5en(ent
Director
1% Mr. &unil Bharti Mittal #on-e*ecuti+e & 6n(e5en(ent
Director
1). Mr. Mele+eetil Damo(aran #on-e*ecuti+e & 6n(e5en(ent
Director
11
#E" !OLICIES
AN EN"IRONMENTA##$ AND SOCIA##$% A&ARE COMPAN$
12
At 'ero 'o#da, o"r %oal is #ot o#ly to sell yo" a bi+e, b"t also to help yo"
eery step o& the )ay i# *a+i#% yo"r )orld a better pla!e to lie i#$ Besides its
)ill to proide a hi%h-="ality seri!e to all o& its !"sto*ers, 'ero 'o#da ta+es a
sta#d as a so!ially respo#sible e#terprise respe!t&"l o& its e#iro#*e#t a#d
respe!t&"l o& the i*porta#t iss"es$
'ero 'o#da has bee# stro#%ly !o**itted #ot o#ly to e#iro#*e#tal
!o#seratio# pro%ra**es b"t also e-presses the i#!reasi#%ly i#separable
bala#!e bet)ee# the e!o#o*i! !o#!er#s a#d the e#iro#*e#tal a#d so!ial iss"es
&a!ed by a b"si#ess$ A b"si#ess *"st #ot %ro) at the e-pe#se o& *a#+i#d a#d
*a#?s &"t"re b"t rather *"st sere *a#+i#d$
L)e mus% 5o some%8i4g for %8e ;ommu4i%< from C8ose l&45 Ce ge4er&%e
our Ce&l%8$L
A &a*o"s ="ote &ro* o"r Borthy <hair*a# (r$Bri3*oha# 1all ("#3al$
E4Biro4me4% !oli;<
Be at 'ero 'o#da are ;ommi%%e5 %o 5emo4s%r&%e eF;elle4;e i4 our
e4Biro4me4%&l >erform&4;e o4 & ;o4%i4u&l :&sis, as a# i#tri#si! ele*e#t o&
o"r !orporate philosophy$
To a!hiee this )e !o**it o"rseles toC
0#te%rate e#iro#*e#tal attrib"tes a#d !lea#er prod"!tio# i# all o"r
b"si#ess pro!esses a#d pra!ti!es )ith spe!i&i! !o#sideratio# to
s"bstit"tio# o& ha8ardo"s !he*i!als, )here iable a#d stre#%the# the
%ree#i#% o& s"pply !hai#$
<o#ti#"e prod"!t i##oatio#s to i*proe e#iro#*e#tal !o*patibility$
<o*ply )ith all appli!able e#iro#*e#tal le%islatio# a#d also !o#trolli#%
o"r e#iro#*e#tal dis!har%es thro"%h the pri#!iples o& DalaraD .as lo) as
reaso#ably a!hieable/$
0#stit"tio#alise reso"r!e !o#seratio#, i# parti!"lar, i# the areas o& oil,
)ater, ele!tri!al e#er%y, pai#ts a#d !he*i!als$
E#ha#!e e#iro#*e#tal a)are#ess o& o"r e*ployees a#d dealers F e#dors,
)hile pro*oti#% their i#ole*e#t i# e#s"ri#% so"#d e#iro#*e#tal
*a#a%e*e#t$
13
3u&li%< !oli;<
EF;elle4;e i4 =u&li%< is %8e ;ore B&lue of Hero Ho45&9s >8iloso>8<$
Be are !o**itted at all leels to a!hiee hi%h ="ality i# )hateer )e do,
parti!"larly i# o"r prod"!ts a#d seri!es )hi!h )ill *eet a#d e-!eed !"sto*er?s
%ro)i#% aspiratio#s thro"%hC
0##oatio# i# prod"!ts, pro!esses a#d seri!es$
<o#ti#"o"s i*proe*e#t i# o"r total ="ality *a#a%e*e#t syste*s$
Tea*)or+ a#d respo#sibility
S&fe%< !oli;<
Hero Ho45& is ;ommi%%e5 %o s&fe%< &45 8e&l%8 o& its e*ployees a#d other
perso#s )ho *ay be a&&e!ted by its operatio#s$ Be beliee that the sa&e )or+
pra!ti!es lead to better b"si#ess per&or*a#!e, *otiated )or+&or!e a#d
hi%her prod"!tiity$
Be shall !reate a sa&ety !"lt"re i# the or%a#i8atio# byC
0#te%rati#% sa&ety a#d health *atters i# all o"r a!tiities$
E#s"ri#% !o*plia#!e )ith all appli!able le%islatie re="ire*e#ts$
E*po)eri#% e*ployees to e#s"re sa&ety i# their respe!tie )or+ pla!es$
Pro*oti#% sa&ety a#d health a)are#ess a*o#%st e*ployees, s"ppliers a#d
!o#tra!tors$
<o#ti#"o"s i*proe*e#ts i# sa&ety per&or*a#!e thro"%h pre!a"tio#s
besides parti!ipatio# a#d trai#i#% o& e*ploye
14

15
Hero Honda Bikes and Scooters
'ero 'o#da *otor!y!les are rep"ted &or lo) *ai#te#a#!e a#d hi%h
&"el e&&i!ie#!y$ 'ero 'o#da *otorbi+es,i#!l"di#% aro"#d 13 !"rre#t
arieties )ith #a*es li+e 'ero 'o#da 7ple#dor,'ero 'o#da %la*o"r,
a#d 'ero 'o#da <BG Htre*e, a#d
o#e s!ooter, the 'ero 'o#daPleas"re, are ="ite pop"lar )ith the
0#dia# t)o )heeler !o#s"*ers$ 'ero 'o#da *ar+ets t)o )heelers &or
the *iddle-!lass ra#%i#% &ro* 'ero 'o#da t)o )heelers at aro"#d
Rs$ 37,000 to Rs$ 83,000$ 'ero 'o#da t)o )heeler arieties i#!l"de
Bi+es &ro* 'eroho#da
BiEes from Hero8o45& G
'ero 'o#da <>-da)#
'ero 'o#da <>->el"-e
'ero 'o#da 7ple#dor Pl"s
'ero 'o#da 7ple#dor 9H;
'ero 'o#da Passio# Pl"s
'ero 'o#da 7"per 7ple#dor
'ero 'o#da ;la*o"r
'ero 'o#da A!hieer
'ero 'o#da <BG Htre*e
'ero 'o#da '"#+
'ero 'o#da 4ari8*a
'ero 'o#da Pleas"re
Hero Honda Motor Cycles
'ero 'o#da <>-da)#
16
'ero 'o#da <>-da)# .97$20 !!/
'ero 'o#da <> >a)# is a be%i##er?s bi+e )ell tested o# 0#dia# roads a#d
proe# i# !ity !o#ditio#s$ 'ero 'o#da <> >a)# is a #o-#o#se#se bi+e that?s all
abo"t pri!e a#d "tility$ 9e) bi+es hae sho)roo* pri!es o& aro"#d Rs$ 32,000
a#d o#-road pri!es o& aro"#d Rs$ 37,000 at Ah*edabad$ <"rre#tly, >elhi has the
lo)est, a#d <he##ai the hi%hest o#-road pri!es &or 'ero 'o#da <>-da)#$ 'ero
'o#da <>-da)# bi+e pri!es ary "po# the t)o-)heeler dealer?s lo!atio#$
'ero 'o#da <>->el"-e
'ero 'o#da <>->el"-e .97$20 !!/
'ero 'o#da <> >el"-e is a %ood be%i##er?s bi+e a#d !o#e#ie#t &or !ity
!o#ditio#s$ 'ero 'o#da <> >el"-e sales hae %ro)# by 23 per !e#t bet)ee#
5a#"ary-7epte*ber 2007, )ithi# )hi!h ti*e the i#d"stry a!t"ally de!li#ed by
14 per !e#t i# the e#try se%*e#t$ 9e) bi+es i# this series hae a sho)roo*
pri!e ra#%i#% &ro* aro"#d Rs$ 36,000 to aro"#d Rs$ 41,000 i#!l"sie o& all
!har%es li+e i#s"ra#!e, o!troi, RT:, et!$ 'ero 'o#da <>->el"-e pri!es ary
)ith the t)o-)heeler dealer?s lo!atio#$ <"rre#tly, >elhi has the lo)est, a#d
Ba#%alore the hi%hest o#-road pri!es &or 'ero 'o#da <>->el"-e$ 'ero 'o#da
<>->el"-e bi+e pri!es ary "po# the t)o-)heeler dealer?s lo!atio#$
'ero 'o#da 7ple#dor Pl"s
17
'ero 'o#da 7ple#dor Pl"s .97$20 !!/
'ero 'o#da 7ple#dor Pl"s is o#e o& the lar%est selli#% bi+es i# 0#dia$ 0t sports
seeral i*proe*e#ts oer the old sple#dor$ At the sho)roo*, this bi+e !osts
aro"#d Rs$ 40,000 )ith a# o#-road pri!e o& aro"#d Rs$ 45,000$ <"rre#tly, >elhi
has the lo)est, a#d ("*bai the hi%hest o#-road pri!es &or 'ero 'o#da
7ple#dor Pl"s$ @or 'ero 'o#da 7ple#dor Pl"s bi+e pri!es ary "po# the t)o-
)heeler dealer?s lo!atio#$
'ero 'o#da 7ple#dor 9H;
'ero 'o#da 7ple#dor 9H; .97$20 !!/
The 'ero 'o#da 7ple#dor 9H; is a #e) a%e bi+e i# 'ero 'o#da?s 100 !!
stable$ 7t"##i#% loo+s, e!o#o*i! per&or*a#!e, a#d a *"ltit"de o& &eat"res
ba!+ed by 'ero 'o#da?s reliable s"pport #et)or+, *a+es this a %ood !hoi!e &or
the !ity !o**"ter$ The 'ero 'o#da 7ple#dor 9H; is #o) aailable at a
sho)roo* pri!e o& aro"#d Rs$ 42,000 )ith a# o# road pri!e o& aro"#d Rs$
48,000 i#!l"di#% s"pple*e#tary !har%es$ <"rre#tly, >elhi has the lo)est, a#d
Ba#%alore the hi%hest o#-road pri!e &or 'ero 'o#da 7ple#dor 9H;$ <"rre#tly,
>elhi has the lo)est, a#d <he##ai the hi%hest o#-road pri!es &or 'ero 'o#da
7ple#dor 9H;$ 'ero 'o#da 7ple#dor 9H; bi+e pri!es ary "po# the t)o-
)heeler dealer?s lo!atio#$
'ero 'o#da Passio# Pl"s
18
'ero 'o#da Passio# Pl"s .97$20 !!/
The 'ero 'o#da Passio# Pl"s is a bi+e *ea#t &or the e-e!"tie !ity !o**"ter$
This i*proed ersio# o& the 'ero 'o#da Passio# !o*es )ith seeral
i*proe*e#ts oer its earlier ersio#s a#d %ies a# easy ride a#d easy ha#dli#%$
9e) bi+es hae sho)roo* pri!es o& aro"#d Rs$ 42,700 a#d o# road pri!es o&
aro"#d Rs$ 48,200 at Ah*edabad$ <"rre#tly, >elhi has the lo)est, a#d ("*bai
the hi%hest o#-road pri!es &or 'ero 'o#da Passio# Pl"s$ 'ero 'o#da Passio#
Pl"s bi+e pri!es ary "po# the t)o-)heeler dealer?s lo!atio#$
'ero 'o#da 7"per 7ple#dor
'ero 'o#da 7"per 7ple#dor .124$70 !!/
'ero 'o#da 7"per 7ple#dor is #ot a bi+e to ra!e )ith, b"t o#e yo" !a# depe#d
o# to %et yo" to yo"r desti#atio# a#d ba!+ i# the !ity sa&ely a#d e!o#o*i!ally$
9e) bi+es i# this series hae a sho)roo* pri!e ra#%i#% &ro* aro"#d Rs$ 45,000
to aro"#d Rs$ 51,000 i#!l"sie o& all !har%es li+e i#s"ra#!e, o!troi, RT:, et!$
'ero 'o#da <>->el"-e pri!es ary )ith the t)o-)heeler dealer?s lo!atio#$
<"rre#tly, >elhi has the lo)est, a#d ("*bai the hi%hest o#-road pri!es &or
'ero 'o#da 7"per 7ple#dor$ 'ero 'o#da 7"per 7ple#dor bi+e pri!es ary "po#
the t)o-)heeler dealer?s lo!atio#$
'ero 'o#da ;la*o"r
19
'ero 'o#da ;la*o"r .125 !!/
The #e) 'ero 'o#da ;la*o"r loo+s all the better )ith e#ha#!ed %raphi!s a#d
other details a#d !o#ti#"es to sell to the dis!er#i#%$ At the sho)roo*, this bi+e
!osts aro"#d Rs$ 48,000 )ith a# o#-road pri!e o& aro"#d Rs$ 55,000$ <"rre#tly,
>elhi has the lo)est, a#d ("*bai the hi%hest o#-road pri!es &or 'ero 'o#da
;la*o"r$ 'ero 'o#da ;la*o"r bi+e pri!es ary "po# the t)o-)heeler dealer?s
lo!atio#$
'ero 'o#da ;la*o"r @0 .125 !!$/
The 'ero 'o#da ;la*o"r @0 125 !!, b"ilt a&ter the e-isti#% ;la*o"r 125 !!, is
a te!h#olo%i!al tre#dsetter i# t)o )heelers$ The 'ero 'o#da ;la*o"r @0 125 !!
is #o) aailable at a sho)roo* pri!e o& aro"#d Rs$ 52,000 )ith a# o# road
pri!e o& aro"#d Rs$ 58,500 i#!l"di#% s"pple*e#tary !har%es$ <"rre#tly, >elhi
has the lo)est, a#d Ba#%alore the hi%hest o#-road pri!es &or 'ero 'o#da
;la*o"r @0$ 'ero 'o#da ;la*o"r @0 bi+e pri!es ary "po# the t)o-)heeler
dealer?s lo!atio#$
'ero 'o#da A!hieer
'ero 'o#da A!hieer
The 'ero 'o#da A!hieer has *ade a !o*eba!+ i# a #e) 2007 aatar )ith
de&i#ite i*proe*e#ts oer its 2006 *odel$ 9e) bi+es hae sho)roo* pri!es
o& aro"#d Rs$ 55,000 a#d o# road pri!es o& aro"#d Rs$ 61,500 at Ah*edabad$
<"rre#tly, >elhi has the lo)est, a#d ("*bai the hi%hest o#-road pri!es &or
'ero 'o#da A!hieer$ 'ero 'o#da A!hieer bi+e pri!es ary "po# the t)o-
)heeler dealer?s lo!atio#$
20
'ero 'o#da <BG Htre*e
'ero 'o#da <BG Htre*e .4i!+ 7tart/
The 'ero 'o#da <BG Htre*e has little i# !o**o# )ith its earlier ersio# the
'ero 'o#da <BG e-!ept a si*ilar headla*p$ 9e) bi+es i# this series hae a
sho)roo* pri!e ra#%i#% &ro* aro"#d Rs$ 55,500 to aro"#d Rs$ 62,000 i#!l"sie
o& all !har%es li+e i#s"ra#!e, o!troi, RT:, et!$ 'ero 'o#da <>->el"-e pri!es
ary )ith the t)o-)heeler dealer?s lo!atio#$ <"rre#tly, >elhi has the lo)est, a#d
("*bai the hi%hest o#-road pri!es &or 'o#da <BG Htre*e .4i!+ 7tart/$ 'o#da
<BG Htre*e .4i!+ 7tart/ bi+e pri!es ary "po# the t)o-)heeler dealer?s
lo!atio#$
'ero 'o#da <BG Htre*e .7el& 7tart/
The 'ero 'o#da <BG Htre*e has little i# !o**o# )ith its earlier ersio# the
'ero 'o#da <BG e-!ept a si*ilar headla*p$ At the sho)roo*, this bi+e !osts
aro"#d Rs$ 57,500 )ith a# o#-road pri!e o& aro"#d Rs$ 64,300$ <"rre#tly, >elhi
has the lo)est, a#d ("*bai the hi%hest o#-road pri!es &or 'ero 'o#da <BG
Htre*e .7el& 7tart/$ 'ero 'o#da <BG Htre*e .7el& 7tart/ bi+e pri!es ary "po#
the t)o-)heeler dealer?s lo!atio#$
'ero 'o#da '"#+

'ero 'o#da '"#+ .4i!+ 7tart/
9e) bi+es hae sho)roo* pri!es o& aro"#d Rs$55,000 a#d o# road pri!es o&
aro"#d Rs$60,000 at Ah*edabad$ 'ero 'o#da '"#+ .4i!+ 7tart/ bi+e pri!es
ary "po# the t)o-)heeler dealer?s lo!atio#$
'ero 'o#da '"#+ .7el& 7tart/
21
9e) bi+es hae sho)roo* pri!es o& aro"#d Rs$ 57,000 a#d o# road pri!es o&
aro"#d Rs$ 60,000 at >elhi$ 'ero 'o#da '"#+.7el& 7tart/ bi+e pri!es ary "po#
the t)o-)heeler dealer?s lo!atio#$
'ero 'o#da 4ari8*a
'ero 'o#da 4ari8*a
The 'ero 'o#da 4ari8*a *ay be the *ost *oder# bi+es prese#tly o# 0#dia#
roads today$ 9e) bi+es hae sho)roo* pri!es o& aro"#d Rs$ 74,000 a#d o# road
pri!es o& aro"#d Rs$ 82,000 at Ah*edabad$ <"rre#tly, >elhi has the lo)est, a#d
("*bai the hi%hest o#-road pri!es &or 'ero 'o#da 4ari8*a$ 'ero 'o#da
4ari8*a bi+e pri!es ary "po# the t)o-)heeler dealer?s lo!atio#$
Hero Honda Scooter
'ero 'o#da Pleas"re
'ero 'o#da Pleas"re .102 !!/
The 'ero 'o#da Pleas"re has *ade its #a*e i# the s!ooterette?s *ar+et, bei#%
&itted )ith &eat"res *ea#t spe!i&i!ally &or the *oder# )o*a#$ 9e) bi+es i# this
series hae a sho)roo* pri!e ra#%i#% &ro* aro"#d Rs$ 36,700 to aro"#d Rs$
41,700 i#!l"sie o& all !har%es li+e i#s"ra#!e, o!troi, RT:, et!$ 'ero 'o#da
<>->el"-e pri!es ary )ith the t)o-)heeler dealer?s lo!atio#$ <"rre#tly, >elhi
has the lo)est, a#d ("*bai the hi%hest o#-road pri!es &or 'ero 'o#da
Pleas"re$ 'ero 'o#da Pleas"re s!ooter pri!es ary "po# the t)o-)heeler
dealer?s lo!atio#$
22
23
HUMAN RESOURCES
Re;rui%me4% !oli;<G 'ero 'o#da A"to is a# e="al opport"#ity e*ployer$
7ele!tio# is based stri!tly o# i#diid"ally *erit$ A lar%e #"*ber o& o"r re!r"its
are &resh e#%i#eers a#d (BAIs$ 9at"ral attritio# is "s"ally ta+e# !are o& by
pro*otio#s a#d hori8o#tal *oe*e#ts )ithi# the or%a#i8atio# to proide !areer
opport"#ities &or o"r e*ployees$ :!!asio#ally, spe!i&i! s+ill-sets *ay )arra#t
lateral re!r"it*e#t$
E4%r< leBel Re;rui%me4%G E#%i#eersC )e re!r"it e#%i#eeri#% %rad"ates &ro*
rep"ted i#stit"tes &ro* all oer 0#dia$ 'ero 'o#da a"to e#3oys a# e-!elle#t
rep"tatio# )ith all #atio#al i#stit"tes o& Te!h#olo%y .90Ts/ a#d is a*o#% the
pre&erred e*ployers &or o#-!a*p"s re!r"it*e#t$ The sele!tio# pro!ess
!o*prises a )ritte# test i# te!h#i!al, a#alyti!al a#d lo%i!al reaso#i#%, %ro"p
dis!"ssio# a#d perso#al i#terie)$

(a#a%e*e#t ;rad"atesC )e re!r"it *a#a%e*e#t %rad"ates &ro* rep"ted
*a#a%e*e#t i#stit"tes all oer 0#dia$ The sele!tio# pro!ed"re !o*prises a
)ritte# test i# a#alyti!al a#d lo%i!al,reaso#i#%, %ro"p dis!"ssio# a#d perso#al
i#terie)$ All e#try-leel sele!tio# are *ade thro"%h o# !a*p"s re!r"it*e#t
o#ly
A&ter re!r"it*e#t, #e) e#tra#ts "#der%o a thro"%h i#d"!tio#-trai#i#%
pro%ra**e be&ore their pla!e*e#t i# the !o*pa#y$ >epart*e#ts are allo!ated
o# the basis o& the i#diid"al re!r"itIs aptit"de a#d o"r re="ire*e#ts$ As"ally,
a&ter !o*pleti#% t)o years o& seri!e they are proided opport"#ities &or 3ob-
rotatio#$
)orE ;ul%ureG :"r )or+ !"lt"re s"pports a#d e#ha#!es o"r bra#d$ The 'ero
'o#da bra#d si%#i&ies e-!ite*e#t$ 'ero 'o#da stries to i#spire !o#&ide#!e
thro"%h e-!ite*e#t e#%i#eeri#%$ The !"lt"re is b"ilt o# !ore al"e o& lear#i#%,
i##oatio#, per&e!tio#, speed a#d tra#spare#!y$ @a!ilitatie leadership style
helps i# deelopi#% leaders at all leels a#d establishes a!!o"#tability$


24
Our Br&45 ,&luesG Be lie o"r bra#d by its al"es o& lear#i#%, 0##oatio#,
Per&e!tio# 7peed a#d Tra#spare#!y$ 'ero 'o#da )ill !o#sta#tly i#spire
!o#&ide#!e thro"%h e-!ite*e#t e#%i#eeri#%$ 1ear#i#% is ho) )e e#s"re
proa!tiety$ 0t is a al"e that e*bra!es +#o)led%e as the plat&or* &or b"ildi#%
)ell i#&or*ed, reaso#ed, a#d de!&isie a!tio#s$ 0##oatio# is ho) )e !reate the
&"t"re$ 0t is a al"e that proo+es "s to rea!h beyo#d the obio"s i# p"rs"it o&
that )hi!h e-!eeds the ordi#ary$ Per&e!tio# is ho) )e set #e) sta#dards $ 0t is a
al"e that e-hibits o"r deter*i#atio# to e-!el by e#deaori#% to establish #e)
be#!h*ar+s all the ti*e$ 7peed is ho) )e !o#ey !lear !o#i!tio#$ 0t is a al"e
that +eeps "s sharply respo#sie, *irrori#% o"r !o**it*e#t to)ards o"r %oals
a#d pro!esses$ Tra#spare#!y is ho) )e !hara!terise o"rseles$ 0t is a al"e that
*a+es "s )orthy o& !reditability thro"%h i#te%rity, o& tr"st thro"%h se#sitiity
a#d o& loyality thro"%h i#terdepe#de#!e$
Com>e%e4;< Buil5i4g
'ero 'o#da has a ery &lat or%a#i8atio# str"!t"re )ith three *a#a%e*e#t leel$
Ea!h leel represe#t a spe!i&i! role a#d he#!e #eeds relea#t !o*pete#!ies$
<o*pete#!ies b"ildi#% at 'ero 'o#da A"to is a !o*bi#atio# o& deelop*e#t
&or !"rre#t a#d &"t"re roles $Be !ater to these #eeds by "si#% i#tere#tio# li+e
deelop*e#t !e#ters$ #eed based trai#i#% li+e le!t"res, %ro"p dis!"ssio#s, role-
plays, se*i#ars, o"tbo"#d trai#i#%, assi%#*e#ts a#d o#-the-3ob ta+es$
Com>e4s&%io4 !8iloso><
Be strie to be a*o#%st the top ="artile i# o"r !o*pe#satio# str"!t"re$
<o*pete#!e a#d per&or*a#!e are the +ey driers o& o"r !o*pe#satio# is i# the
&or* o& ariable pay li#+ed to the i#diid"alIs a#d the or%a#i8atio#Is
per&or*a#!e$
25
26
*LOBAL !RESENCE
0#ter#atio#ally !o*petitie RJ> !apabilities$
Proe# te!h#olo%i!al +#o) ho)
<ost a#d ="ality bala#!e
Prod"!t i# sy#! )ith *ar+et #eed
Barra#ty a#d trai#ed s"pport
Su>>l< ;8&i4 m&4&geme4%
Part#ers )ith %lobally tr"sted shippi#% li#es
(aers+ sea la#d, PJ: #edloyed, AP1 e#s"ri#% sa&e a#d ti*ely deliery
E&&i!ie#tly pa!+ed, &a!tor st"&&ed !ar%o shipped i# <BA, 74> or <4>
*odes
7pe!ially desi%#ed e-port pa!+i#% pro!ed"re &o)led
@"lly !o#tai#er .@<1/ or less tha# !o#tai#er load .1<1/ dealt )ith sa&ety
a#d se!"rity
!rese4;e
>istrib"tio# #et)or+ !oers 50!o"#ters
310,108 "#its e-ported i# 2006-2007
>o*i#ate prese#!e i# sri la#+a, <olo*bia, Ba#%ladesh, *e-i!o, !e#tral
A*eri!a, per" a#d E%ypt$
1ar%est e-ported o& three-)heelersK oer 75,297 "#its e-ported i# 2006-
07
All prod"!ts !"sto*i8ed as per *ar+et #eeds
27 per!e#t %ro)th i# total e-ports oer 2004-05
27
!erform&4;e Bis2M2Bis I45us%r< G
The 0#dia# t)o )heeler i#d"stry has see# a paradi%* shi&t &ro* bei#% a re%i*e
o& re%"latio# a#d ti%ht !o#trol i# the 1980s to a *ore liberalised a#d a
!o*petitie prese#t day era$ A&ter *issi#% o"t o# the i#itial boo* i# t)o
)heeler se%*e#t d"ri#% the period o& 1993-1996, 'ero 'o#da has e*er%ed as a
)orld leader$ The %ap bet)ee# *otor!y!les sold by 'ero 'o#da a#d its !losest
rial is appro-i*ately 1 * "#its .232 o& i#d"stry si8e/$ :#e o& the reaso#s &or
the tre*e#do"s per&or*a#!e o& 'ero 'o#da is the si%#i&i!a#t i#!rease o& share
o& *otor!y!les i# the t)o-)heeler se%*e#t, &ro* 422 i# @L99 to 772 i#
@L04$ 9o do"bt, that the shi&t i# pre&ere#!e o& 0#dia# pop"la!e &ro* s!ooters
a#d *opeds to)ards *otor!y!les has &a!ilitated the %ro)th o& 'ero 'o#da$
'o)eer its per&or*a#!e is-M-is i#d"stry i#di!ates that the per&or*a#!e o&
'ero 'o#da )as better tha# the i#d"stry peers, barri#% t)o years$ 0# the see#-
year period e#di#% @L04, it has a!hieed a <A;R o& 302 i# t)o-)heeler
ol"*es a%ai#st 112 o& the i#d"stry$
!&s% / <e&r >erform&4;eN

28
29
NETWORK DISTRIBTION
:"r 'ER: ':9>A B04E7 are "sed by !"sto*ers all oer 0#dia,
s"pplied by "s dire!tly or thro"%h o"r dealerIs #et)or+ )hi!h is )ell
spread i# al*ost all parts o& 0#dia$ Te!h#i!al %"ida#!e, seri!e a&ter
sales J spares are easily aailable thro"%h o"r dealers as )ell as &ro* "s
7i#!e )e are %e#erati#% o"r )ide #et)or+ o& per&or*a#!e )e are
ra#%i#% a#d %etti#% to to"!h eery !ity !or#er so that o"r !"sto*er *ay
be aailed o& o"r seri!e as pro*pt a#d )ith ease$
30
31
CONSUMER BEHA,IOUR
Co4sumer M&rEe%sG at less tha# 31 t)o- )heeler per 1,000 !iti8e#s i# 2005,
0#dia is a poorly pe#etrared *ar+et &or *otor!y!les- ee# a&ter a!!"#ti#% &or a
reatiely lo) per !apita i#!o*e o& aro"#d A7N,3100 per year o# p"r!hasi#%
po)er parity .PPP/ basis$ 0#do#esia, )hose PPP per !apita i#!o*e is 3"st 152
%rater tha# 0#diaOs has 83 t)o- )heelers per 1,000 people$ A#d 6iet#a*, despite
hai#% a 132 lo)er per !apital i#!o*e, has pe#etratio# o& 122 t)o )heelers per
1000$ (alaysia a#d Thaila#d are at 223 J 264 t)o )heelers per 1000$
The &a!t is that )ith the 0#dia# e!o#o*y %ro)i#% !lose to 82 <A;R i# the last
three years, three is e#or*o"s headroo* &ro i#!reasi#% t)o )heelers
pe#etratio# i# the !o"#try$ Bhat this #eeds are the prod"!ts at di&&ere#t pri!e
poi#ts, sales a#d seri!e set- "ps a!ross the le#%th a#d breadth o& the !o"#try,
)hi!h are ba!+ed by attra!tie &i#a#!i#% optio#s to *a+e t)o )heelers
a&&ordable to the ast *a3ority o& the pop"latio#$
'ero 'o#da *otors has all three leers i# pla!es to drie this !ha#%e a#d
e-pa#d the *ar+et$ :"t ie) is that *otor !y!le de*a#d i# 0#dia )ill %ro) at
aro"#d 152 per year oer the !o*i#% years$ 0t )ill there &or be o"r e#deao"r
to %ro) at a pa!e si%#i&i!a#tly hi%her that the *ar+et %ro)th$
TCo2C8eelersG :erall i#d"stry sales o& to)-)heelers i#!reased by 152 &ro*
6$57 *illio# i# 2005-06 to 7$57 *illio# i# 2006-07$ As i# the preio"s years,
*otor!y!le !o#ti#"e to do*i#ate the t)o-)heeler *ar+et$ 0t %re) at 18$8 2,
&ro* 5$2 *illio# i# 2005-06 to 6$2 *illio# i# 2006-07 !o#se="e#tly, the share o&
*otor!y!le i# t)o-)heeler *ar+et &"rther i#!rease &ro* 792 i# 2005-06 to
822 i# 2006-07$
T8e i45us%r< s&le of %Co2C8eelersG (otor!y!le )hile the *otor!y!le as a
)hole %re) at 18$82 i# 2007-08, 'ero 'o#da *otors sales o& *otor!y!le
i#!reased 31$92 , )hi!h res"lted i# the !o*pa#yIs *ar+et share i*proi#%
&ro* 27$82 i# 2005-06 to 30$82 i# 2006-07$
32
Table 1C'ero 'o#da *otors %ro)th a *ar+et &or *otor!y!lesC
<rased 31
(ar!h
(ar+et
.dis$/
(ar+et
;ro)th
Bal$.do!/ BalIs
;ro)th
BalIs$
(ar+et
7hare
2003 2,811,375 40$72 656,018 55$42 22$92
2004 3,757,125 31$32 888,139 32$32 23$12
2005 4,316,777 14$92 1,023,551 17$92 23$72
2006 5,217,996 20$92 1,449,710 41$82 27$82
2007 6,200,749 18$82 1,912,306 31$92 30$82

As table 1 sho)s, oer the last &e) years, 'ero 'o#da (otor !y!le sales hae
!o#siste#tly %ro)# &aster tha# the *ar+et res"lti#% st"dy i*proe*e#t i#
*ar+et shares *o#th- o#- *o#ths$
Bith this t)o bra#ds, 'ero 'o#da *otors *ai#tai#s a share o& 272 o& this
se%*e#t$ ;ie# hei%hte#ed !o*petitio# i# this se%*e#t, )e &elt the #eed to
o&&er a therd *odel !o*bi#i#% s"perb styli#%, &eat"res li+e alloy )heels, 797
s"spe#sio#, )hile %ii#% top !lass &"el e&&i!e#!y $ )ith *otor !y!les a!!o"#ti#%
&or 822 o& the t)o )heelers *ar+et, the share o& other t)o )heelers li+e
"#%eared s!ooters a#d step thr"s )it#essed either *ar%i#al %ro)th or
red"!tio# i# sales$ The "#%eared s!ooters se%*e#t )it#essed a *ar%i#al %ro)th
o& 4$72 , )ith sales ol"*es o& oer 777,000 "#its$ Bith the i#trod"!tio# o&
P1EA7ARE, 'ero 'o#da *otors ol"*es i# this se%*e#ts i#!reased to 52,611
"#its i# 2006-07 tra#slati#% to a *ar+et share o& 72$
Rese&r;8 O DeBelo>me4%G
Te!h#olo%y leadership is the &irst step to)erds *ar+et leadership$ Re!o%#i8i#%
this, 'ero 'o#da *otors has oer the years b"ilt a !o*peletely i#te%rated RJ>
!e#ter at 5apa#$ Bith a sta&& stre#%th o& oer 300 e#%i#eers, this )orld !lass
!e#ter is e="ipped )ith state o&- the art &a!ilities e#!o*passi#% e#%i#e a#d
ehi!le desi%# a#d testi#%, a#alysis, !o*po#e#t testi#%, ele!tri!al a#d
ele!tro#i!s laboratory *aterials laboratory a#d trial *a#"&a!t"ri#%
33
34
RESEARCH METHODOLO*"
Rese&r;8 Desig4G-
The Resear!h )as P>es!riptieQ i# #at"re as is dealt )ith des!ribi#% the *ar+et
a#d b"yi#% behaior o& !o#s"*ers$ The Resear!h )as desi%#ed to dis!oer the
pote#tially o& 'ero 'o#da *otors i# the *ar+et o& Ba#s)ara a#d also the
s"rey o& the !"sto*er to +#o) abo"t there per!eptio#, the physiolo%i!al &a!tor
asso!iate )ith the prod"!t, the be#e&its they are loo+i#% &orth &ro* the prod"!t
a#d ho) do they ra#+ the !o*pa#y i# the !o*petitio# o& the its rials$
S&m>le Desig4G-
The &irst step i# the order to a!!o*plish the tas+ )as to dra) a si*ple$ To sere
the p"rpose, the sa*ple te!h#i="e adopted )as PRa#do* 7a*pli#%Q$also by
adopti#% this pro!ed"re it )as e#s"red that the sa*ple dra)# )o"ld hae the
sa*e !o*positio# a#d !hara!teristi!s o& the pop"latio#$
T<>es of u4iBerseG-
The !"sto*ers )ere basi!ally )ere the #or*al i#diid"als !o*prisi#% o&
)or+i#% pro&essio#al, b"si#ess*e#, st"de#ts, !olle%iate et! )ho are ridi#% o# to
roads )ith 'ero 'o#da *otors !o#&ide#tly$
SiPe of %8e s&m>leG2
7!ie#!e the pop"latio# )as ho*o%e#eo"s i# #at"re to lar%e e-te#t, he#!e a
sa*ple si8e o& 80 respo#de#ts )as ta+e# i#to a!!o"#t to a!hiee the ob3e!tie o&
the st"dy$ :ther pro*i#e#t &a!tors, +ept i# ie) )hile deter*i#i#% the si8e o&
the sa*ple )ere si8e o& the pop"latio#, the #"*ber o& ="estio#s i# the s!hed"le,
the sa*pli#% pro!ed"re adopted a#d the ti*e !o#strai#t$ Th"s a sa*ple
!o#sisti#% o& 80 respo#de#ts )ere !hose# )hi!h &"l&illed the re="ire*e#ts o&
e&&i!ie#!y, reliability a#d &le-ibility$
35
Me%8o5 of 5&%& ;olle;%io4G2
A ="estio##aire )as desi%# !o#tai#i#% a Per&or*a o& set o& ="estio#s )as
deeloped !o#d"!t the s"rey$ The resear!her p"t the respo#de#ts the ="estio#s
&ro* the per&or*er a#d re!orded the replies the s!hed"le )as aailable
alter#aties &or data !olle!tio# the other optio# )as date o& i#terie)s a#d
="estio#s$ The s!hed"le has *a#y &eat"re )hi!h added al"e to its "se as a tool
&or a!!"*"latio# o& the re="ired i#&or*atio#$
0#terie) as a tool is ="it e!o#o*i!al b"t it is di&&i!"lt to re!ord a#d retai# the
i#&or*atio# a#d espe!ially i& the ="eries i#!l"de ope# e#ded ="estio#s *ore
oer, s!hed"le s"rey the p"rpose o& a str"!t"re &ro* the i#terie)$ Tho"%ht
s!hed"le has li*itatio# li+e error o# behal& o& the resear!hers )hile re!ordi#%
the respo#se or p"tti#% the ="ery it soled p"rpose o& the data !olle!tio# &or the
pro3e!t$
Co4%e4%s of %8e s;8e5ulesG2
The s!hed"le *ai#ly !o*prised !losed e#d ="estio#s$ A str"!t"re s!hed"le )as
pre&erred &or the st"dy$ Also the la#%"a%e )as +ept as si*ple as possible a#d the
="estio#s )ere *ade a#d "#a*bi%"o"s as possible$ The ="estio#s hae bee#
arra#%ed sta#dardi8ed &or*$ The s!hed"le !o#siste#t o& ="estio# )hi!h probed
&or the pre&ere#!e a#d the reaso# &or !"rtai# b"yi#% patter# o& the respo#de#ts$
0# order to eal"ate the e&&i!ie#!y o& the s!hed"le, a pilot s"rey )as !arried o"t
o# the basis & &i#di#% o& the pilot s"rey, #e!essary alter#atio# )ere *ade i# the
s!hed"le to *a+e it *ore e&&e!tie$

36
FINDIN*S
Ei%8er i% & %Co2C8eeler or four2C8eelerQ



(ar+et share
2 )heeler 4 )heeler
Ei%8er i% is %Co or four C8eelerQ
1$ I4fere4;eG-

As per s"rey !o#d"!ted o& the 80 i#diid"als it has bee#
i#&erred that 61 o& the respo#de#t hold t)o )heelers )hile 19 o& the* are
hai#% &o"r )heelers i# there perso#al a#d o&&i!ial "se$ 0t *ea#s there is
#eed to deelop a stro#% a"to*obile pote#tial i# the o& BA97BARA $


37
!
"!
#!
3!
$!
%!
&!
'!

TCo C8eeler is >er%&i4i4g %o &G
1
st
Rtr
7!ooter (otorbi+e 9o# ;ear
2$ I4fere4;eG
@"rther as+ abo"t the t)o-)heeler they are hai#% #ear abo"t
hal& o& the *a3ority .522/ o& the yo"th is drii#% *otor!y!le, )hereas a
si%#i&i!a#t *a3ority still a si%#i&i!a#t *a3ority still pre&ers s!ooter a#d 82
#o# %ear &or the daily "se$
38
!
"!
#!
3!
$!
%!
&!
TCo2C8eeler :elo4gi4g %oG
(otor Pre&ere#!e

'ero 'o#da Ba3a3 1(1 T67 :ther
-$ I4fere4;eG
:"t o& the 34 i#diid"als )ho pre&er to ride o# *otor!y!le,
respo#de#t are pre&erri#% 'ero 'o#da *otors stro#%ly as Ba3a3 a"to*obiles
a#d *a+i#% 'ero 'o#da to be their "lti*ate !hoi!e as !a# be their "lti*ate
!hoi!e as !a# be depi!ted i# the &ollo)i#% $
39
!
#
$
&
(
"!
"#
Remem:r&4;e of Hero Ho45& %8e 8e&r% of !eo>le

S 10 Lears
S 5 Lears
S 1 Lears
S 0 do#It +#o)


.$ I4fere4;eG
People are *ore a)are abo"t the bra#d al"e o& the !o*pa#y
o& 'ero 'o#da as the !o*pa#y is seri#% %e#eratio# to %e#eratio# &or year$
This !a# be i#&erred )he# 552 o& the i#diid"al +#o) 'ero 'o#da si#!e 10
years$
40



!
"!
#!
3!
$!
%!
&!
R&4Ei4g of Hero Ho45& mo%ors

/$ I4fere4;eG
People ra#+ed 'ero 'o#da *otor as #o$ 0 t)o-)heeler
!o*pa#y )ith ast *a3ority o& *ore tha# 802 o& the pre&ere#!e oti#% i#
its &ao"r $This si%#i&y ho) *"!h the %ood )ill !a# be *eas"red o& the
!o*pa#y$
41
!
"!
#!
3!
$!
%!
&!
'!
(!
1
2
3
4
!refere4;e oBer Hero Ho45& mo%ors >ro5u;%s
Pri!e
7tylish loo+
Bra#d #a*e
7eri!es
1
st
Rtr
6$ I4fere4;eG
Bhe# &"rther as+ed &ro* the 34 respo#de#t pre&erri#%
*otor!y!les abo"t they li#+ed i# 'ero 'o#da respo#de#t pre&er the bra#d
#a*e &irst #a*e its *ilea%e, therea&ter &e) pre&erred pri!e, seri!e a#d rest
stylish loo+$ This is stro#% #eed &or a !o*pa#y to raise *ore stylish loo+
*otor!y!le i# *ar+et$

42
!
%
"!
"%
#!
#%
3!
3%
$!
Res>o45e4% Cis8 %o >&< eF%r& for gre&% looE &45 mile&ge
Les
9o
0$ I4fere4;eG
@or 'ero 'o#da people )ish ee# to pay a little e-tra &or
%reat loo+ i# the !o*i#% *odels o& the 'ero 'o#da $852 o& the respo#de#t
o)i#% t)o-)heeler said yes i# &ao"r it$
43
!
#!
$!
&!
(!
"!!
Hero Ho45& mo%ors ;&>%ure5 & m&Aori%< of I45i&4 m&rEe%
Les

9o

1
st
Rtr 2
#d
Rtr 3
rd
Rtr 4
th
Rtr
1$ I4fere4;eG
@"rther it )as !o#!l"ded that &ro* are the respo#de#t
s"reyed, 872 o& the people said they are a%reed that 'ero 'o#da *otors
has si%#i&i!a#tly i*proed i# the )ord o& a"to*obile a#d ha !apt"red the
se%*e#t o& the 0#dia# *ar+et )ith the !o#siderable pre&ere#!e$
44
!
#!
$!
&!
(!
"!!

S)OT A4&l<sis
45
STREN*THSG 2
1$ 'ero 'o#da is a %ood bra#d i# T)o-)heeler )ith a rep"ted !"sto*er
base$
2$ @e) !o*petitors hae led the !o*pa#y to e#3oy the better !"sto*er
seri!e )ith 07: eri&ied a#d !erti&ied ="alitatie prod"!ts )ith sho"ld
satis&a!tio#s
3$ 1ar%e !"sto*er base
4$ E#ha#!ed ="ality a#d lo#% ter* !o**it*e#ts
5$ prod"!t pre&ere#!e by !"sto*ers
)EA#NESSESG 2
1$ 9e) prod"!ts did #ot e*bar+ predi!ted sales$
2$ 9e) F !ha#%e loo+ is #ot "#der ta+e# i# #e) prod"!t$
46
O!!ORTUNIT"G 2
1$ There is a ast "#tapped *ar+et ope# &or 'ero 'o#da (otors i#
a"to*obile i#d"stry$
2$ <o*petitio# is pai#% )ay &or deelopi#% &"el e&&i!ie#t prod"!t$
3$ Apper ri!h se%*e#ts are #eed to be tar%eted$
THREATC -
1$ <o*petitio# is %etti#% to%ether eery day$
2$ <"sto*ers are *oi#% to)ards &o"r-)heeler se%*e#t$
3$ Rial !o*pa#ies are *a+i#% their eery *oe to &i%ht !o*petitio#$
47
48
SU**ESTION
@ollo)i#% are the re!o**e#datio#s "se&"l &or 'ER: ':9>A (:T:R7C
1$ The !o*pa#y #eeds to ope# so*e #e) bra#!hes &or rea!hi#% o"r seri!es
to eery se%*e#t$
2$ Re="ires *ai#tai#i#% its s"!!ess %ro)th rate i# &"t"re as !o*petitio# is
be!o*i#% *ore sti&& a#d !"tthroat$
3$ The !o*pa#y has to i*ple*e#t its strate%ies i# s"!h *a##er *a+i#%
eery e&&orts to boost "p the sales a#d #et i#!o*e as a )hole by rea!hi#%
to eery se%*e#t o& the so!iety$
s
4$ A%%ressie selli#% te!h#i="es #eed to be adopted$
5$ 0t #eeds to deelop *ore &"el e&&i!ie#t t)o-)heeler to &a!ilitate the
!"sto*er at lar%e, seri!i#% the* pro*ptly$

49
The !o#d"!t o& s"**er trai#i#% )as a pra!ti!al %ai# to )ide sphere +#o)led%e
to *e i# the deali#% )ith 'ero 'o#da bi+es$ 0 !a*e to lear# re%ardi#% the
*ar+et sphere o& the "sa%e i# the &ield o& a"to*obiles a#d depi!t ho) people
are *a#a%i#% to "se the 'ero 'o#da bi+es$
50
7till people #eed lot o& a)are#ess to be i#&or*ed abo"t the ada#ta%es o& "sa%e
o& 'ero 'o#da bi+es a#d ho) they !a# be#e&it the*$ 0t )as a %reat *eas"re to
%et to the +#o)led%e o& the ario"s prod"!ts o& the 'ero 'o#da *otors a#d ho)
they !a# be applied to the a"to*obile a#d ario"s other &ields$
@i#ally, )hat 0 reali8ed )as that i# a"to*obile it is ="ite obio"s that the "se o&
'ero 'o#da bi+es )o"ld *a+e a di&&ere#!e )ith the "se o& traditio#al syste* o&
traeli#%$
51
52
@ollo)i#% so"r!es hae bee# "#derta+e# )hile !o*peti#% s"**er trai#i#%,
here is a %li*pseC
BEBC -
1$ )))$heroho#da*otors$!o*
2$ )))$trade-i#dia$!o*
3$ )))$pro3e!t*o#itor$!o*
4$ )))$%oo%le$!o*
5$ )))$*s#sear!h$!o*
6$ )))$a"to*obilei#dia$!o*
MA*ARINES O !UBLICATIONSG
1$ B"si#ess Borld
2$ 0#dia Today
3$ :"tloo+
BOO#SG
53
($ 4othari,<$R$ Resear!h (ethodolo%y,9e) >elhi,6i+ash P"blishi#% ho"se
Pt$ 1td$
2$ 4otler,Philip,(ar+eti#% (a#a%e*e#t,9e) >elhi,Pearso# Ed"!atio#
7i#%apore,2005,11
th
Editio#$
-$ R&m&sC&m<ON&m&Eum&ri?M&rEe%i4g M&4&geme4%?NeCDel8i?M&;mill&4 I45i&
L%5$?2002?-
r5
E5i%io4$
54

A R"estio##aire )hi!h )as prepared as per the *ar+et s"rey re="ire*e#t
esse#tial i# the !o"rse o& s"**er trai#i#% titli#% PTo u45ers%&45 ;o4sumer
:e8&Bior &45 M&rEe%i4g A4&l<sisI is as "#derC
55
9a*e o& the !orrespo#de#tC -
(r$F(rs$F(s$TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT
AddressC -
TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT
<o#ta!t 9o$C TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTT
R$1 Bhi!h type o& 6ehi!le yo" are hai#% i# yo"r ho*e U
T)o Bheeler
@o"r Bheeler
R$2 0& T)o Bheeler, is it aC
(otor!y!le 7!ooter 9o# ;ear 7!ooter
R$3 Bhat do yo" )a#t to see the !ha#%e i# o"r seri!e$


R$5 Are yo" satis&ied )ith the "se o& 'ero 'o#da Bi+es !"rre#tly i#
"seU
Les 9o
R$6 0& 9o, )o"ld yo" to s)it!h oer to o"r pre*i"* !o*pa#y bra#d
'ero 'o#da (otorsU
Les 9o
56
R$7 >oes eer a#y har* happe#ed )ith the "se o& these 'ero 'o#da
(otorsU
Les 9o
R$8A!!ordi#% to yo" ho) lo#% old are yo" a)are )ith #a*e o& 'ero 'o#da
(otors$U
S 10 yrs
S 5 yrs
S 1 yrs
S 0 do#It +#o)
R$9 'ae yo" bee# proided )ith the a&ter sales seri!e re%ardi#% 'ero
'o#da bi+esU
Les 9o
57
R$10 @ro* )hi!h o& the &ollo)i#% !o*pa#y yo"r t)o-)heeler U
'ero 'o#da (otors
T67 (otors
Ba3a3 A"to 1td$
1(1
:ther , Please *e#tio#
R$11 >o yo" s"%%est )hat i*proe*e#t yo" )o"ld li+e to be i# yo"r 'ero
'o#da bi+esU
Be )o"ld li+e to be asso!iated )ith yo" Tha#+i#% yo" &or yo"
!ooperatio#V
58