Holly A.

Larson
A: 8154 183rd Street, Chippewa Falls, WI 54729
E: holly.a.larson@gmail.com

P: 715.529.4703
W: www.hollyalarson.weebly.com

Professional Experience

Marketing Manager: Community Foundation of Chippewa County, Chippewa Falls, WI Sept 2013-Present
Promote awareness of CFCC through electronic and print media, annual grant cycle, special events, and community
engagement Implemented an editorial calendar with guidelines and tracking for CFCCs Facebook page Lead
organizer and planner of the annual fundraiser and annual report to county events Lead for annual discretionary
grant cycle, including marketing & public relations, application process, and award/denial letters

Copywriter: Gopher Sport, Owatonna, MN

July 2013 Present (contract employee)






Aug 2011 July 2013 (full-time employee)
Write concise, benefit-based copy to market products in three GS catalogs for 12 production cycles Edit existing
copy and research products to expand upon catalog copy for each website Currently have created over 50
unique, trademarked names, 50 product video scripts, 100 assembly & activity instructions, and 20 circuit packages
for Only from Gopher products Lead copywriter on catalog software update project team, influencing key
changes and improving efficiency

Marketing Communications Specialist: Mayo Clinic Health System, Owatonna, MN May 2008 Aug 2011
Created weekly employee newsletter, press releases, communication plans, flyers/brochures, surveys, and project
design concepts Managed creation, planning, and success of 20 annual internal and external clinic-sponsored
events Key communications contact for clinics electronic medial record implementation project Assisted in
planning and implementation of 24-month rebranding project for the entire Health System in 2009-2011 Assisted
in creation/coordination of quarterly leadership trainings for over 50 physicians, managers, and C-level staff
Maintained Internet and Intranet sites

Communications Specialist: Mayo Clinic Health System, Faribault, MN

May 2010 March 2011

Temporary assignment in addition to my role in Owatonna while other communications specialist in health system was on leave

Created monthly employee newsletter, press releases, communication plans, flyers, brochures, and
advertisements Marketed new provider practices within the community Maintained internet and intranet sites
Expanded the contractual relationship between Owatonna & Faribault Clinics

Public Affairs Intern: Mayo Clinic Health System, La Crosse, WI Sept 2007- May 2008
Created press releases, media tip sheets, newsletters, TV/radio scripts, and coordinate TV/radio interviews
Assisted in the coordination of special events, new conferences, and TV/radio interviews with medical staff
Coordinated interviews for monthly radio program, create scripts, and content for web component

Sports Reporter: Winona Daily News, Winona, MN

Oct 2006- Aug 2007
Covered local sporting events, interviewed coaches/players, and wrote over 20 front-page articles for sports
section on tight deadlines Recorded game highlights and statistics and created box scores on sporting events

Areas of Expertise

Professional: Communications Editing/Proofing Marketing Newsletters PowerPoint Presentations Project

Management Public Relations Public Speaking Social Media Special Events
Technical: Adobe Acrobat Adobe InDesign Adobe Photoshop Apple/Mac Google Analytics Google Docs
iMovie Microsoft Office Outlook Windows

Education/Academic Achievements

Bachelors Degree: Winona State University, Winona, MN

Graduated May 2008
Major- Communication Studies, Minor- Mass Communication
Deans List, Winona State University





2007-2008
Lamda Pi Eta Member, Winona State University Oct 2007- May 2008
Honor society recognized by the National Communication Association