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  • L'Oréal Global Strategy Case Study

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    tran long
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    L'Oréal is a French cosmetics company that has become the world's largest beauty company through pursuing an international growth strategy. It expanded globally starting in the 1960s by adapting its products to local markets through research and production facilities in other countries. Today L'Oréal has a presence in over 130 countries and continues to acquire other brands to expand its brand portfolio and market share worldwide.

    Original Description:

    Through over one century, from a small company in France, L’Oréal today has become a colossal corporation with well-known brands in the cosmetics world. To achieve this success, L’Oréal has experienced difficulty period to survive and grow in the harsh competition battle. In its history, L’Oréal has employed various successful strategies step by step to expand and become the market leader. Even though L’Oréalis holding the biggest market share in cosmetics industry, it has to keep sustainable competitive advantages and continuously update its strategic fit. The world is changing which requires every company to have incessant adjustment of strategy options to ensure they are timely applied in market

    Original Title

    Global Strategy - Loreal Case Study 50%

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    L'Oréal is a French cosmetics company that has become the world's largest beauty company through pursuing an international growth strategy. It expanded globally starting in the 1960s by adapting its products to local markets through research and production facilities in other countries. Today L'Oréal has a presence in over 130 countries and continues to acquire other brands to expand its brand portfolio and market share worldwide.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    216 views20 pages

    L'Oréal Global Strategy Case Study

    Uploaded by

    tran long
    L'Oréal is a French cosmetics company that has become the world's largest beauty company through pursuing an international growth strategy. It expanded globally starting in the 1960s by adapting its products to local markets through research and production facilities in other countries. Today L'Oréal has a presence in over 130 countries and continues to acquire other brands to expand its brand portfolio and market share worldwide.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Global Strategy - L'Oral case study

    by Long Tran
    WORD COUNT 2900
    CHARACTER COUNT 20550
    TIME SUBMITTED 30-JUL-2012 10:31PM
    PAPER ID 259457592
    1 %
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    Global Strategy - L'Oral case study
    ORIGINALITY REPORT
    PRIMARY SOURCES
    Submitted to Colorado Technical University Online
    Student Paper
    Submitted to La Trobe University
    Student Paper
    Submitted to Mountbatten Internship Program
    Student Paper
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