Final Project: Company Strategic Management

Evaluation Report

Subject: Strategic Management

Company Selected: IFFCO

Course: MS-PM (Summer Semester 2021)

Submitted To: Mr. Azeem Amin

Presenters:

Mukkaram Rashid – 26558

Muhammad Naeem Sarwar – 26630

Abdullah Sh Abdi – 27231

IFFCO LTD
IFFCO was a United Arab Emirates based international group of manufacturers. It was established in
1975. IFFCO markets a well-integrated range of mass-market food products, related derivatives, services
and intermediaries.

In 33 countries IFFCO runs 80 different operations and there are 12000 employees working under the
company. Products of IFFCO reach 4 continents.

With 80+ brands it is established as main and most diversified group in Middle East.

Tag Line
Investing in the future

Vision
To become the provider of preference of sustainable value-added products and services for every
consumer, each place, each day.

Values
 People are biggest strength
 Integrity above all
 Excellence is passion
 Consumer is final goal
 Entrepreneurial approach to business

Products and Services

Impulse Foods
IFFCO motivation nourishments portfolio comprises of a wide run of items like rolls, snacks, chocolates,
confectionery and ice creams. Our brands are cherished by customers close and distant, with Tiffany
being the favored choice in more than 70 nations and our ice cream brands, London Dairy, Quanta and
Igloo have made a difference us ended up the advertise pioneers within the GCC region.

We source the most excellent fixings, keep up the most noteworthy guidelines for quality and persistently
enhance by understanding shopper needs, so as to continuously be the favored choice.
Beauty
Driven by a profound understanding of buyers and taking after a consumer-centric approach for all
commerce units, IFFCO Magnificence has accomplished a solid nearness within the exceedingly
competitive excellence markets. IFFCO Magnificence points for top-quality items for its customers and
endeavors for nonstop brilliance in all angles. Person brands like Savannah, Illustrious Foam, IFFCO Ivy,
Guardex and Eva have won consumers’ hearts within the Center East, Africa, CIS, Western Asia and
Eastern Europe.

Agri Business
IFFCO Agri Commerce covers a whole range of items from “farm to fork” which incorporates poultry,
creature sustenance, flour, fixings, and solidified nourishments and new creates. Our portfolio of flour
brands; Al Pastry specialist and Swarna, has been carefully created to meet diverse advertise
requirements.

When it comes to nourishes, IFFCO builds on its colossal ability in flour and eatable oils. Manufactured
at the company’s offices within the UAE and Malaysia, the run caters to poultry, dairy, sheep, goats,
camels, steeds and zoo creatures. To meet customers’ particular needs, definition, customization and forte
items for dairy and poultry are available.
Oils and Fats
IFFCO has been fabricating vegetable oils for over three decades. Amid this period the company has
contributed in advances, picked up customer bits of knowledge and gathered an in-depth understanding of
diverse client sections. It has nowadays developed as one of the biggest producers of value-added
vegetable oils and fats within the world with a run of oils, oil mixes, pastry kitchen fats, strength fats,
margarines and butter mixes. Our brands are trusted regular by millions of buyers and clients over
different nourishment and non -nourishment businesses and the nourishment benefit channel.

IFFCO Sales and Distribution

IFFCO Deals and Dispersion is committed to utilizing its assets to benefit the advertise effectively with
an point to keep clients fulfilled through quality benefit by advertising dry, temperature controlled and
solidified products, over a expansive range of shopper and proficient channels.

Packing
The folded box office offers coordinates administrations counting basic plan and help with concepts and
plans. The item extend incorporates liners, shipping cartons, die-cut boxes, plate and spaces, smaller scale
woodwinds, POP shows and forte fitments.
 IFFCO could be a driving provider of PET preforms and bottle closures sold beneath EmPet and EmCap
brand to carbonated refreshment and mineral water bottlers in over 50 nations within the Center East,
Africa, Distant East and Australia.

Logistics
S.W.O.T. Analysis
Strengths:
 Dubai and Abu Dhabi are major exchange hubs for get to Middle East (Gulf) centuries and major
Asian markets.
 Demand from international customer base is increasing for imported products.
 Demand for premium or high-value foods is high.
 With the EU, long-standing trade ties.
 Their transportation infrastructure and logistical services are well developed.
 There are many advantages of free trade zones.

Weakness:
 Complex administrative system on imports with contrasts between Emirates.
 Exchange ties with the EU not formalized (long standing talks with GCC on FTA).
 Need of particular, devoted assurance for GIs

Opportunities:
 EU-UAE Participation Assentation (January 2018) to encourage reciprocal trade relations.
 Expanding level of mindfulness of EU GI products.
 Novelty-seeking developing worldwide client base of rich buyers in huge urban centers (Dubai;
Abu Dhabi).

Threats:
 Encourage delays in talks on reciprocal EUUAE exchange relations and EU-GCC FTA.
 Competition with imports of agri-food items from other beginnings (Asia, Africa)

PESTEL Analysis
PESTLE analyses look at the Political, Financial, Social, Mechanical, Lawful, and Natural components
that influence a wander, organization, or country’s success.

Political Factors
As a complete nation, the IFFCO Pakistan certainly features a few distinctive political components that
influence its standings. These incorporate the taking after:

On the negative side, Pakistan once in a while has political clashes with adjacent nations around the
possession of oil saves or land. Pakistan has solid exchange relations with numerous nations over the
globe.

Economic Factors
A country’s economy is continuously one of the especially important variables when looking at its
standings. Here are a few of the financial factors influencing Pakistan's circumstances.

Pakistan has an especially tall GDP per capita, as said previously. Pakistan too encompasses a
exceptionally moo Unemployment Rate. This nation moreover has one of the most noteworthy sums of
Remote Coordinate Venture within the locale.
Social Factors
The social components with respect to the Pakistan are curiously, to say the slightest. A few of these
incorporate:

The tenants of the Pakistan regularly live comfortable ways of life much obliged to their well-paying jobs.
Globalization is steadily coming about in a blend of numerous diverse societies inside the Pakistan.
Religion is a critical matter within the region, which significantly influences society.

Technological Factors
In today’s world, mechanical factors are more conspicuous than ever. With the Pakistan's' riches and
middle-aged populace, innovation shouldn’t be an issue — but in more profundity, here are the innovative
variables influencing Pakistan:

The generally youthful populace is exceptionally tech-savvy, which permits companies all over the
Pakistan to use technology. The riches that this nation has permit it to buy unused gear and be within the
vanguard of mechanical improvement.

Legal Factors
In the case of a nation, there’s small sense in examining the lawful variables that influence it as a entire
(as restricted to the laws influencing those interior), since there essentially aren’t any. Instep, worldwide
repercussions coming about from misbehavior (for case) are or maybe ‘political’ variables, and as such
have as of now been recorded over.

Environmental Factors
In any PESTLE investigation, the natural components are cleared out till final. Here they are for the
Pakistan: This nation has very a hot, dry climate, which can result in numerous diverse things. For case,
efficiency may be somewhat lower, cultivating isn't so simple, and discuss conditioners have the potential
to offer well. The Pakistan too finds itself close a number of coastal regions, permitting for less
demanding exchange by ocean.

That’s all there's to examine in this PESTLE examination of the Pakistan. It appears to be flourishing with
its tall financial development and venture, but is it as well dependent on fossil fuel based businesses? As
it were time will tell.

COMPETATIVE Analysis
Brand Competitive Analysis
IFFCO P&G
Value Position Innovation, elegance, style Superior quality, classical
Audience Intellectual, and rich people Focus on all type of Audience
Range of authority Impulse food, beauty Impulse food, beauty products,
products, agricultural oils and fats, sales and
products, oils and fats, sales distributions, packing,
and distributions, packing, Logistics
Logistics
Relationship Self-expression, superior Achievement and success
taste, innovation
Product Competitive Analysis
IFFCO P&G P&G
Product SAVANNAH Safeguard Detol
Product Quality Excellent Excellent Excellent
Rate Higher Higher Comparatively low
Customer Trust Average High High
Customer Feedback Good Good Excellent
Sustainability High Average hIgh

IFFCO Habib oil Mills

Product Golden Sun Habib Cooking oil
Product Quality Comparatively low Excellent
Rate Higher Comparatively less
Customer Trust High Comparatively low
Customer Feedback Excellent Good
Sustainability High Average

Value chain Analysis

Three Level Strategies
We are now going to discuss about three level strategies of IFFCO

1. Corporate level strategies

2. Business level strategies
3. Functional level strategies

Corporate level strategies

IFFCO is using growth strategy.

Growth: To expand the business and increase profits.

Vertical growth

Forward integration:

IFFFCO purchased their outbound logistics partially in transportation and have owned their warehouse.

Business level strategies

IFFCO implement business level strategies in order to target necessary needs of their costumer. They are
targeting mass population to achieve and satisfy need of their costumer and making sure that goods are
being provided to everyone, each day. In result to this, consumers are fundamental foundation to their
business.

Functional level strategies

The fact that corporate and company objectives frequently necessitate the engagement of numerous
functional areas is reflected in functional level strategy (e.g., HR, production, R&D, etc.). iffco's
functional level plan is to continue with the corporation level aim of growing market share.

 HR:
Increase the number of highly-skilled staff hired.
 Marketing:
Improve brand recognition through marketing
Implement new advertising plan
 Production:
Reduce rejections in the manufacturing process.
Make changes to existing infrastructure.
 R&D:
Redesign product