AAO Catalog

( Spring 2012 )
product and resource

CATALOG
How to Order Academy Products
An order form is located on pages 75-76 of this catalog.
By Phone
866.561.8558 (U.S. only) or +1 415.561.8540
8:00 a.m. 5:00 p.m., Pacic Time, Monday Friday
By Fax
Complete the order form and fax it to +1 415.561.8575
Online
Visit www.aao.org/store.
By Credit Card
Visa, MasterCard, American Express, Discover or JCB
By Check or Money Order
Complete the order form and mail it with a check or
money order payable to AAO to:
American Academy of Ophthalmology
Dept. #34051
P.O. Box 39000
San Francisco, CA 94139
Orders must be prepaid.
Prices are subject to change without notice.
For rush orders (with a major credit card) or assistance,
please call 866.561.8558 (U.S. only) or + 1 415.561.8540.
This catalog is printed on papers that contain post-consumer
recycled content. The catalog contains 30% post-consumer
recycled ber and is FSC (Forest Stewardship Council) certied.
By making this environmentally responsible decision, the
American Academy of Ophthalmology has achieved the following
positive environmental impacts*:
saved 27 fully grown trees
saved 8,453 gallons of water
conserved 16 million BTUs of energy
prevented 3,893 pounds of solid waste from landll
avoided the release of 6,596 pounds of greenhouse
gas emissions
*Environmental impact estimates were calculated
using the Environmental Defense Paper Calculator at
www.papercalculator.org.
Metabolomic Eye is a metabolic
snapshot of the diversity of cells
in a mouse eye retina, derived
from computational molecular
phenotyping. Neuroscientist
Bryan Jones, PhD, created serial
120-nanometer-thick slices of
the mouse eye and then stained
those layers with specialized antibodies that bind to three
molecules: taurine, glutamine and glutamate, which he assigned
to red, green and blue color channels on a computer. The resulting
image depicts more than 70 different cell types, each a unique
shade. This photograph won rst place in the 2011 International
Science and Engineering Visualization Challenge.
Photographer: Bryan William Jones
Academy Directory
Call 866.561.8558 (U.S. only) or +1 415.561.8500 and select an option or enter
an extension as listed below:
Extension E-mail Address
American Academy of
Ophthalmic Executives (AAOE) 342 aaoe@aao.org
Accounts Receivable 570
Address Changes 581 member_services@aao.org
Annual Meeting 320 registration@aao.org
Catalog Requests 540 customer_service@aao.org
Clinical Education Products 540
Coding Products 540
Customer Service 540 customer_service@aao.org
CME Credit 540 cme@aao.org
Eye M.D. Information 525 eyemd@aao.org
EyeNet Magazine 395 eyenet@aao.org
Foundation of the American
Academy of Ophthalmology
General Inquiries 386 faao@aao.org
Charitable Contributions 356 dev@aao.org
Estate and Planned Giving 518 epg@aao.org
EyeCare America 520 pubserv@aao.org
H. Dunbar Hoskins Jr., MD
Center for Quality Eye Care 592 um@aao.org
Museum of Vision 502 museum@aao.org
International Assistance 398 international@aao.org
International Outreach 281 international@aao.org
International Society of
Refractive Surgery (ISRS) 581 isrs@aao.org
Mailing Labels 581
Media Information 221 media@aao.org
Member Services 581 member_services@aao.org
Mid-Year Forum 565 myf@aao.org
Ophthalmic Medical Assisting:
An Independent Study Course 540 customer_service@aao.org
Ophthalmology Job Center 335 customerservice@support.
boxwoodtech.com
Patient Education Products 540 patientinfo@aao.org
Governmental Affairs 202.737.6662
By Fax
Academy Ofces 415.561.8533
Accounting 415.561.8545
Customer Service and
Member Services 415.561.8575
Afliated Organizations Phone Number E-mail Address
American Society of Ophthalmic
Registered Nurses (ASORN) 415.561.8513 asorn@aao.org
Elsevier Science Publishers
(Ophthalmology) 800.654.2452 elpcs@elsevier.org
Joint Commission on Allied Health
Personnel in Ophthalmology
(JCAHPO) 800.284.3937 jcahpo@jcahpo.org
Marsh Afnity Group (Academy
Group Insurance Programs) 888.424.2308
Ophthalmic Mutual Insurance
Company (OMIC) 800.562.6642
|

c
o
n
t
e
n
t
s
1
To order: phone: 866.561.8558 or 415.561.8540 | online: www.aao.org/store | fax: 415.561.8575
Contents
Member Services
2 Academy Member Benets
2 Ophthalmology Journal
3 EyeNet Magazine
3 SimplifEye
Ophthalmic Purchasing
Program
4 Academy Online Community
5 New Products

Ethics
11 Ethical Ophthalmologist Series
Clinical Education
12 Basic and Clinical Science Course (BCSC)
16 Focal Points
18 Ophthalmic News & Education (ONE
)
Network
20 Practicing Ophthalmologists Learning
System
20 2012 MOC Exam Review Course
21 Image Collection
21 Eye Care Skills CD-ROM
22 ProVision
Self-Assessment Program
23 Color Atlas of Gonioscopy
24 Expert Management DVDs
25 Clinical Skills DVDs
27 Academy Bookshelf Reference Materials
and DVDs
29 The Resident Hub
30 Basic Reference Materials

32 Clinical Education for Allied Health Staff
35 Clinical Education for Ophthalmic Nurses
Quality of Care
36 Ophthalmic Technology Assessments,
Preferred Practice Pattern
Guidelines and
Summary Benchmarks
37 Translated Academy Products

38 Electronic Products
40 EyeSmart

Patient Education
42 Patient Education Videos
46 PowerPoint
Presentations
47 Communication Tools
48 Downloadable Handouts
49 Patient Education Brochures
50 Patient Education Booklets

AAOE: Practice Management
51 AAOE Membership
52 Business Operations and Finance
56 Coding and Reimbursement
60 Compliance and Risk Management
61 Human Resources
62 Information Technology
63 Marketing and Business Development
63 Professional Growth
64 EyeWiki

The Foundation of the American
Academy of Ophthalmology
65 The Academy Education Fund
65 H. Dunbar Hoskins Jr., MD, Center
for Quality Eye Care
65 EyeCare America
65 Museum of Vision
65 Ways to Give
66 OMIC and Sponsored
Insurance Programs
68 Subject Index
Continuing Medical Education
for the Ophthalmologist
Written and reviewed by experts and available
in print and electronic formats, CME products
simultaneously advance your knowledge and your
career. For complete product descriptions and
specied credits, turn to the pages noted.
11 Ethics Courses
1215 Basic and Clinical Science Course
1617 Focal Points
18 Performance-Improvement CME Activity:
Wrong Site/Wrong IOL Surgery
20 Practicing Ophthalmologists Learning
System
24 Expert Management DVDs
2526 Clinical Skills DVDs
57 Ophthalmic Coding Series
Accreditation
The American Academy of Ophthalmology
is accredited by the Accreditation Council for
Continuing Medical Education to provide
continuing medical education for physicians.

LEO Recognition Award
The LEO Continuing Education Recognition Award
is given to Academy members who earn 150
Academy-sponsored CME credits within a three-
year period.
CME Credit Reporting and
Transcript Service
Members may record Academy credits and
credits earned from other sources at CME Central,
www.aao.org/cme. Transcripts are also
available online. If you prefer, you can send a fax
to 415.561.8575 or write to the CME Registrar,
American Academy of Ophthalmology, P.O. Box
7424, San Francisco, CA 94120.
Your exclusive Academy member benets offer
you the resources you need to provide your
patients with the highest standard of care.
From the essential clinical resources available
through the Ophthalmic News & Education (ONE
)
Network to complimentary registration for the
Annual Meeting, your member benets are at
work for you all year long.
For Your Continuing Clinical
Education
Registration for the Annual Meeting
The Academys Annual Meeting is the largest, most
extensive scientic meeting in ophthalmology,
covering all topics for both comprehensive
ophthalmologists and subspecialists. Its the ideal
place to further your clinical education, visit more
than 500 commercial exhibitors and share ideas
with colleagues from around the world.
Visit www.aao.org/2012 for updates.
Print subscription to Ophthalmology,
the Academys scientic journal
With a readership of more than 27,000 and
recognition as the preeminent scientic periodical
in the specialty, Ophthalmology publishes the best
peer-reviewed research papers from around the
world. Each month, you will read articles on surgical
techniques, treatment methods, drug studies,
pathophysiology, genetics and clinical trials.
For nonmember rates in the United States, call
Elsevier Sciences at 800.654.2452, or visit their
website at www.elsevier.com. Outside the
United States, call 407.345.4000, send a fax to
407.363.9661 or e-mail elspcs@elsevier.com.
Online subscription to Ophthalmology
Members can access the full text of Ophthalmology
at www.aao.org/publications. Get links to
related articles in the journal, cross-journal
searches, access to Medline, e-mail alerts for
new issues, past issues, video clips, online-only
supplemental materials and more. In addition,
members have free access to:
American Journal of Ophthalmology
British Journal of Ophthalmology
Ophthalmology Clinics of North America
Survey of Ophthalmology
Access to the Academy Online Community
Communicate and collaborate with ophthalmologists
worldwide. Connect with your peers and share
challenging clinical cases, opinions, photos
and videos. Join the conversation today at
www.aao.org/community.
page 4
Access to the Ophthalmic News & Education
(ONE
) Network
The Academys comprehensive online educational
resource revolutionizes your ability to quickly and
effectively access ophthalmic clinical information
from an extensive, up-to-date knowledge base.
Visit www.aao.org/one.
page 18
academy member benets
Member Services | 2012
|

m
e
m
b
e
r

s
e
r
v
i
c
e
s
2
Subscription to EyeNet, the Academys
monthly magazine
EyeNet delivers practical clinical information
that can be applied immediately in patient care,
plus coverage of a broad range of subjects of
interest to ophthalmologists, including ophthalmic
business, news and editorials all in a concise,
highly readable format.
International members may choose to subscribe to
EyeNet at a discounted rate. For international and
nonmember rates, call the Academys customer
service department at 415.561.8540, or visit
www.eyenetmagazine.org.
Access to EyeNet online
Full text of EyeNet is also available at
www.eyenetmagazine.org. Access to the
online version is free to all Academy members.
Subscription to Academy Express
Academy Express is e-mailed weekly to
ophthalmologists around the globe, offering
a quick look at highlights from peer-reviewed
clinical journals, opinions from leading experts
in the eld and news from the Academy, including
the latest on the Annual Meeting and other
educational opportunities and products.
CME Reporting and Transcripts
At CME Central, you can keep a record of all
your continuing medical education credits. As a
member, you can report credits earned through
Academy activities via fax, mail or online at
www.aao.org/cme. Credits earned from
non-Academy activities must be reported online
only. You may also review and print a copy of
your complete CME transcript quickly and easily
through CME Central.
For Your Professional Needs
Discounts on products, programs, materials
and services
From clinical education to practice management
and patient education materials, the Academy is
renowned for the excellence of its products and
services. All are developed by dedicated volunteer
ophthalmologists and reviewed for timeliness and
accuracy. As an Academy member, you receive
special pricing on Academy products and services.
Biographical listing in Find an Eye M.D.,
the Academys online listing of practicing
members
Find an Eye M.D. is considered the most
comprehensive Whos Who of ophthalmologists
worldwide.
Eligibility to enroll in the Academys
insurance programs
The Ophthalmic Mutual Insurance Company
(OMIC) is the largest professional liability insurer
of ophthalmologists in the U.S. and is endorsed
by nearly 40 ophthalmic societies. OMIC is owned
and operated by ophthalmologists and has an A
(Excellent) nancial stability rating from A.M. Best
with an A+ (Superior) credit rating. It is the leading
resource for ophthalmic consent forms and loss
prevention programs.
Marsh Afnity Group Services provides
Term Life, Disability Income, Ofce Overhead
Expense, Long-Term Care, High-Limit Accident,
Catastrophe Major Medical and Medicare
Supplement insurance, as well as Individual and
Small Business Group Health plans.

NAS Insurance Agency provides a Business
Package Policy, Broad Regulatory Protection Policy,
Workers Compensation, Employment Practices
Liability, Managed Care Errors and Omissions,
Directors and Ofcers Liability, eMD Liability and
Regulatory Business Interruption insurance.
page 67
For Your Practice Management
Needs
PQRS Data Registry
The Ophthalmic Patient Outcomes Database,
sponsored by the Academy, allows members to
report on standard PQRS measures, as well as
two registry-only cataract measures. This online
database allows your practice to efciently submit
data to CMS so you can more easily qualify for the
incentive payment. Visit www.outcome.com/
pqrs.htm.
New! TSYS Merchant Solutions
Serving merchants for more than 55 years, TSYS
Merchant Solutions offers a payment processing
program tailored to your practice needs. With this
program you will receive:
Negotiated member-only rates and lower fees
(no set-up or monthly minimum fees)
Qualied service representatives available 24
hours a day
An account management team
Free online reporting

TSYS Merchant Solutions is a top-10 acquirer
with more than 55 years experience, delivering
unparalleled customer service and end-to-end
payment solutions to businesses.

To learn more and to see how much you can save,
call 888.749.7860. Be sure to mention that you are
an Academy member.
Mastercard
WorldPoints
U.S. members are eligible to apply for a

Platinum Plus
Mastercard credit card. To apply,

call toll-free 800.438.6262.
Line of Credit
Bank of America also offers members either
a personal or business line of credit with no
application fee or annual fee and no collateral
required. To apply, call toll-free 888.628.7700.
SimplifEye
TM
Ophthalmic Purchasing
Program
SimplifEye is designed to help your ofce cut the
costs of medical and surgical supplies. A program
from Henry Schein, Inc., the largest distributor of
health care products to ofce-based physicians,
SimplifEye features a special formulary developed
with the help of ophthalmologists to give you the
best possible prices. New pricing formularies
are developed regularly to adjust for the addition
of new products as recommended by program
members. Visit www.aao.org/simplifeye for
more information.
For the Benet of Your Profession
and the Public
EyeSmart
EyeSmart is a U.S.-based public awareness

campaign that empowers the public to take charge
of its eye health. The campaign actively involves
Academy members by providing the tools they
need to educate the public. EyeSmart promotional
materials are available free of charge and can be
ordered on the Academy website at www.aao.
org/eyesmartcampaign. EyeSmart is sponsored
by the Academy in partnership with EyeCare
America, a public service foundation of the
American Academy of Ophthalmology.
Advocacy
The Academy is your voice in governmental
affairs. Federal Affairs represents your interests
before Congress and the executive branch agencies,
working to maintain the quality of Medicare and
protect patient access to quality ophthalmic
care. The Academys State Affairs Department
addresses ongoing issues affecting state societies,
as well as legislative and regulatory issues
affecting medical eye care.
U.S. members receive e-mail updates on legislative
and regulatory issues through the Washington Report
newsletter and the Washington Report Express.
|

m
e
m
b
e
r

s
e
r
v
i
c
e
s
3
Member Services
Academy Online Community
|

a
c
a
d
e
m
y

o
n
l
i
n
e

c
o
m
m
u
n
i
t
y
4
member benet!
Academy Online Community
Join the largest online community for
ophthalmologists, now available at AAO.org.
This one-of-a-kind professional network gives
Academy members worldwide a way to connect
with each other in a unique, secure environment.
This community is available only to member
ophthalmologists, so you can share information
among your peers, free from the presence of
pharmaceutical reps, patients or the public.
By combining the Academys unmatched clinical
resources with a community full of collaborative
opportunities, AAO.org is the online destination
where all of ophthalmology connects.
Start Connecting
Join the conversation by visiting www.aao.org/
community and logging in with your existing
Academy username and password.
Need Help Getting Started?
Links to quick how-to guides are available via the
community home page. If you have questions,
need help or want to share feedback, send an
e-mail to community@aao.org.
Community Features
Blog
Write your own blog posts and read blogs by your
colleagues. See what the Academys president,
Ruth D. Williams, MD, has to say about the
Academy and recent events in ophthalmology.
Other new blog topics include electronic health
records, advocacy and EyeNet Magazine.
Connect
Build new relationships with colleagues from
within your subspecialty or reconnect and stay in
touch with old friends in alumni groups.
Consult
Run challenging clinical cases by your colleagues:
start a discussion, add videos or photos, highlight
the post as a question or include a poll.
Share
Share your clinical pearls with your colleagues,
write a blog, post pictures and upload videos.
Recommend and Comment
Tell your colleagues which interesting articles
you recommend, and nd the content most
recommended by other ophthalmologists. Provide
feedback on articles across the ONE
Network and
AAO.org and respond to posts by your colleagues.
The community is simply an unparalleled
resource for me as an ophthalmologist. It allows
me to receive input from peers all around the
world on diverse clinical and professional issues,
as well as contribute my own ideas. I know of no
other venue that can provide that.
Todd J. Purkiss, MD, PhD, retina specialist,
Louisville, Ky.
I like the ability to separate social networking
into the personal (Facebook) and the professional
(Academy Online Community). Ive also had a few
conversations via the Academy Online Community
with residents Ive never met. I would not have
friended someone I dont know on Facebook, but
Im happy to connect to a fellow ophthalmologist
here.
Ruth Williams, MD, Academy President
I urge you to explore AAO.org and the
interactive networking features. As someone
who highly values the opinion and input of my
ophthalmic colleagues, I know that my professional
experience will be vastly improved by the ability
to communicate and collaborate with peers in this
kind of dynamic, secure environment.
David W. Parke II, MD, Academy Executive Vice
President and CEO

new in clinical education
New Products | 2012
|

n
e
w

p
r
o
d
u
c
t
s
5
20122013 Basic and Clinical
Science Course (BCSC)
New electronic format!
BCSC eBooks
Each of the 13 sections of the BCSC is now
available in a convenient electronic format.
Access the BCSC eBooks from almost any
smartphone, tablet or computer. Each eBook
section features the same complete content as
the print format, a built-in powerful search and
easy navigation. Purchase individually or as a
complete set.
page 12
20122013 BCSC Major Revisions
Section 10: Glaucoma
Topics on glaucoma include epidemiologic aspects;
hereditary and genetic factors; intraocular pressure
and aqueous humor dynamics; and clinical
evaluation, medical management and surgical
therapy. Contains numerous images illustrating
disease entities and surgical techniques.
page 14
Section 11: Lens and Cataract
Reviews the anatomy, physiology, embryology and
pathology of the lens. Covers the epidemiology,
evaluation and management of cataracts; gives
an overview of lens and cataract surgery; and
explores the complications and special situations
of cataract surgery.
page 15
Section 12: Retina and Vitreous
Reviews the structure and function of the retina
and its relationship to the pigment epithelium,
choroid and vitreous. Covers age-related macular
degeneration, diabetic retinopathy and retinopathy
of prematurity, including the latest imaging
techniques and choroidal detail, plus laser therapy
and vitreoretinal surgery.
page 15
2012 Focal Points
Available in print and online formats, your annual
subscription includes:
Concise clinical discussions
Full-color illustrations and photographs
The popular Clinicians Corner Q & A
Video clips in selected online modules
2012 module titles
Postoperative Endophthalmitis
Advances in the Surgical Treatment of
Keratoconus
Pediatric Glaucoma
Pseudophakic Cystoid Macular Edema
Update on Orbital Tumors
Update on Glaucoma Surgery
Ophthalmic Viscoelastic Devices
Biologic Response Modiers in Uveitis
Pediatric Diagnoses You Dont Want to Miss
Management of Orbital Trauma
Corneal Biomechanics: Basic Science and
Clinical Applications
Anisocoria
page 16
2012 MOC Exam Review Course
Prepare for maintenance of certication (MOC)
exams with condence with the Academys MOC
Exam Review Course, which will be held July
2022, 2012 in Rosemont, Ill. This two- or three-day
course covers Core Ophthalmic Knowledge and your
choice of practice emphasis areas. This is the only
course based on the Practicing Ophthalmologists
Curriculum (POC), which is the content used by the
American Board of Ophthalmology to develop the
Demonstration of Ophthalmic Cognitive Knowledge
exam. The course is taught by instructors who
created the POC. AMA PRA Category 1 Credits

available.
page 20
An Independent Study Course
Provide your staff with the most up-to-date
training materials with this revised textbook and
online examination for beginning ophthalmic allied
health professionals.
Textbook
The fully illustrated core textbook describes 44
procedures step-by-step and covers all topics in
both the United States and International curricula.
It includes new chapters on ocular motility; low
vision; ethics, legal and regulatory issues; and
community health eye care.
page 32
Online Examination
The exam includes 228 multiple-choice questions
that are drawn from the content of the textbook.
The new online format provides immediate
feedback on the test takers performance.
page 32
Ophthalmic Procedures in the
Ofce and Clinic
Serves allied health staff as the most
comprehensive resource on ofce testing and
procedures in the ophthalmic clinical setting.
Includes expanded information on all major
procedures and is intended as a tool to help
staff provide the highest level of patient care.
page 35
|

n
e
w

p
r
o
d
u
c
t
s
6
|

n
e
w

p
r
o
d
u
c
t
s

7
Complications During Cataract
Surgery: Thermal Injury, Iris
Prolapse, Choroidal Hemorrhage,
and Dropped Nucleus DVD
Presents rare, traumatic complications during
cataract surgery. Robert Osher, MD, walks you
through each intraoperative problem, pinpointing
surgical miscues, demonstrating rescue strategies
and offering deft expertise throughout.
page 25
Plastic Surgery of the Eyelids DVD
Demonstrates surgical management for the upper
and lower eyelids. Topics include blepharoplasty
and repair of ectropion and entropion. The
techniques are aimed at the comprehensive
ophthalmologist and focus on essential, effective
approaches for achieving both cosmetic and
therapeutic results.
page 25
Repair of the Open Globe DVD
Reviews step-by-step surgical repair of the
open globe, from presentation to postoperative
care. Offers a comprehensive look at how to
evaluate patients suspected of an open globe,
induct anesthesia, explore the globe, identify
tears, ensure a water-tight seal and attend to
intraoperative concerns such as foreign bodies
and traumatic cataract.
page 25
The Resident Hub
Enhance the learning experience of the

ophthalmology residents in your program with
this online learning portal, which provides high-
quality resources such as videos, courses and
self-assessment exams. Residents of subscribing
programs gain full access to all the resources
in the course catalog without them having to
be assigned. Program directors and faculty can
build and share custom multimedia content with
their residents and efciently facilitate, track and
measure resident activities and progress with
assessment- and report-building tools.
page 29
Patient Education Products, EHR
Systems and Meaningful Use
Use your electronic health record (EHR) system to
simplify and enhance your patient education efforts.
Currently, the Academys videos and handouts
can be integrated into Medows EHR system
and Sophronas ophthalmology-specic patient
portal. Medow and Sophrona clients can now
conveniently access Academy patient education
products on demand from their centralized system.
page 44
The Successful Ophthalmic ASC
Developed by AAOE in partnership with the
Outpatient Ophthalmic Surgery Society (OOSS),
this collection of ve downloadable PDF modules
helps you improve the nancial and operational
performance of practice-owned ambulatory
surgery centers (ASCs). Titles include:
Administration, Operations and Procedures
Complete Guide to Coding
Designing and Building
Financial Reporting and Management
Managing ASC Quality and Performance
pages 52-53
2012 Ophthalmic Coding Coach
Book
This book is your one-stop reference for
obtaining proper payment when coding minor and
major surgeries and special testing services in
ophthalmology. It includes RVUs, CCI edits, ICD-9
codes, modier usage, global surgical periods and
helpful coding clues.
page 56
new in patient education and AAOE: practice management
|

n
e
w

p
r
o
d
u
c
t
s

8
|

n
e
w

p
r
o
d
u
c
t
s
9
This series walks ophthalmologists, technicians
and coding staff through the What, Why and How
of ophthalmic coding. Its the most comprehensive
and up-to-date ophthalmic coding training available.
Each establishes a foundation for coding accurately,
effectively and efciently in order to avoid coding
errors that can lead to penalties.
2012 Ophthalmic Coding Series: Essential Topics
presents what every coder, beginner or experienced,
should know. 2012 Ophthalmic Coding Series:
Specialty Topics addresses specialty-specic
coding challenges, from anterior chamber to vision
rehabilitation, with 10 different modules that can
be purchased individually or together in one kit.
page 57
2012 HCPCS Level II Professional
Edition
Published by the American Medical Association,
this softbound book provides coding specics not
found in CPT and ICD-9 books.
page 58
2012 CPT
Professional and
Standard Editions
Published by the American Medical Association,
these are essential tools to help your practice
stay in compliance. The spiralbound Professional
edition has new and exclusive features and is
enhanced with color coding and illustrations. The
softbound Standard edition contains ofcial CPT
coding rules and guidelines necessary to interpret
and report medical procedures and services.
page 58
CPT
is a trademark of the American Medical Association.

new in AAOE: practice management
2012 CPT
Pocket Guide
for Ophthalmology
Updated for 2012, this handy, pocket-sized
reference contains ophthalmology-specic CPT
codes and descriptions.
page 59
CPT

20122013 ICD-9 for Ophthalmology
Book
This book helps you streamline diagnosis selection
in your ophthalmology practice. The book contains
every code that relates to the eye directly or
indirectly and is indexed alphabetically and by
code, including new glaucoma staging codes and
retina codes.
page 59
Ophthalmology Job Center
Formerly known as Professional Choices, the
Ophthalmology Job Center is the Academys new
website where hiring practices can post jobs and
job seekers can post resumes. The site has a new
look, better features and better navigation. It
offers a targeted, cost-effective, ophthalmology-
specic resource to search for and ll open
positions for Eye M.D.s, registered nurses,
administrators and technicians. It is free for job
seekers. Hiring practices have the option to list
positions for 30, 60 or 90 days. They can also list a
specic position as a featured job.
page 63
new in AAOE: practice management
|

n
e
w

p
r
o
d
u
c
t
s
10
|

e
t
h
i
c
s
11
Ethics
Code of Ethics
All members of the Academy agree to abide by
the Code of Ethics as a condition of continued
membership. Learn the principles and rules
governing the ethical practice of ophthalmology to
ensure that the best interests of patients are served.
The Code of Ethics is now available in Spanish:
El Cdigo de tica de la Academia Americana
de Oftalmologa.
2009
To download this free information, visit
www.aao.org/about/ethics.
Bettman Ethics Lecture Program
The Academys Ethics Committee offers a unique
ethics lecture program, developed as a practical
educational tool for both residents and practicing
ophthalmologists. In addition to providing a
practical view of everyday ethics, the lectures
generally qualify for ethics-specic CME credit for
certication and recertication and state licensure,
and they satisfy ACGME ethics requirements for
resident education.
To download information, visit www.aao.org/
about/ethics.
Online Ethics Courses
Three ethics courses are available in an engaging
interactive format that require user responses to
ethical dilemmas before moving forward.
Published Oct. 2010; expires Oct. 2013.
To access ethics courses, visit www.aao.org/
ethicscourses.
designates this online activity for 1 AMA PRA
Category 1 Credit
. Physicians should only claim

credit commensurate with the extent of their
participation in the activity.
Earn up to 1 AMA PRA Category 1 Credit
per
ethics course.
Commercial Relationships,
Compensation and Advertising
For economic, social and political reasons, modes
of ophthalmic practice have changed drastically
in the last few years. Commercial relationships
of all varieties now abound. Many factors affect
levels of compensation. Advertising is seen as
a primary practice-building tool. What are the
threshold principles for the ethically responsible
ophthalmologist?
Informed Consent, Doctor-Patient
Relationship and Delegated
Services
Obtaining informed consent, engendering
physician-patient trust and delegating
duties appropriately are the traditional ethical
underpinnings of good health care. These ethical
concerns are central to the best interests of
the patient, and quality of service suffers if
these issues are not addressed.
Research, New Technology and
Collegiality
It is important to recognize the ethical issues
unique to research and the denition of innovative
therapies and standards of practice. At the same
time, promoting collegial interactions between
physicians helps the profession dene and maintain
performance standards. How does the ethical
ophthalmologist do all this and focus on the best
interests of patients?
electronic publication!
The Profession of Ophthalmology:
Practice Management, Ethics, and
Advocacy
Executive editor: David A. Durfee, MD
Insights and practical information are provided to
help practicing ophthalmologists and ophthalmology
residents deliver care efciently, ethically and
effectively. Essential topics not often covered in
medical school are discussed, including nancial
management, marketing, information technology,
professional development, real-life ethics
practice studies, how legislation affecting the
practice of ophthalmology is made and how each
ophthalmologist can make a difference. All chapters
have been revised to reect recent changes,
including the gifts-from-industry case study and
advocacy topics such as scope of practice, pay
for performance and the association between the
Academy and state societies. This downloadable
PDF features easy navigation, search, hyperlinks
to references and websites and a printable format.
2nd ed., 2010, 336 pages
$49 member / $75 nonmember
#0230101V ISBN: 978-1-61525-180-3
ethical ophthalmologist series
The Ethical Ophthalmologist Series is a CME credit bearing online educational activity addressing practical ethical issues in everyday
practice. Case studies illustrate common ethical dilemmas and possible resolution with emphasis on serving the best interests of each
individual patient. The courses are available on the ONE
Network in an interactive format. Each individual course may be taken once in

a 10-year MOC review cycle and may be repeated in following years.
2012 2013 basic and clinical science
course (BCSC)
Keep your ophthalmic clinical knowledge current with the
Academys 20122013 Basic and Clinical Science Course (BCSC).
The BCSC is the most extensive compilation of ophthalmic
scientic research and clinical experience and is continually
revised by a faculty of more than 80 expert ophthalmologists.
Each of the 13 sections includes up-to-date clinical knowledge,
concise information and tables, self-assessment questions and
answers, photos and illustrations, and opportunities for earning
AMA PRA Category 1 Credits
.
Clinical Education
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
12
new!
BCSC eBooks
The all-new eBook format is completely different
from any previous BCSC electronic product. Its not
a Flash app or an Apple iBook. This means that
it can be used on nearly any computer, tablet or
smart phone.
The eBook sections are available for individual
purchase, or they can be purchased as a complete
set. Save when you purchase the print and eBook
formats together!
eBooks include the same, complete content as
the print format.
The powerful search will show results from all
sections, regardless of which eBook sections
you purchase.
The bookmarks and notes you make will
automatically be saved.
An Internet connection is required for access.
However, if you use the Apple Safari or Google
Chrome Internet browsers, you can download
the eBook to your device, which allows access
without an Internet connection.
eBooks available to order Summer 2012.
20122013 BCSC Complete Sets
20122013 BCSC Complete Print Set
Includes all 13 print sections, plus the Master
Index.
$830 member / $1,118 nonmember
#02800952 ISBN: 978-1-61525-320-3
Available to order May 16, 2012. Expected to ship
June 20, 2012.
20122013 BCSC Complete eBook Set
Convenient online access to all 13 sections via
your computer, tablet or smart phone.
$750 member / $1,006 nonmember
#02810952V ISBN: 978-1-61525-318-0
Available to order Summer 2012.
20122013 BCSC Complete eBook and
Print Set
Includes all 13 sections in the eBook and print
formats, plus the print Master Index.
$1,185 member / $1,593 nonmember
#02820952V ISBN: 978-1-61525-319-7
Available to order Summer 2012.
Major Revisions!
See pages 14-15
designates this enduring material for a maximum
of 10 AMA PRA Category 1 Credits
. Physicians
should claim only the credit commensurate with
the extent of their participation in the activity.
(BCSC Sections 1, 4, 7, 9, 10, 11 and 13.)
. Physicians
(BCSC Sections 2, 3, 5, 6, 8 and 12.)
Section 1: Update on General
Medicine
Section chair: Eric P. Purdy, MD
Last major revision 20102011
Covers systemic medical conditions most likely
to affect ophthalmic patients, such as infectious,
metabolic, neurologic and cardiovascular
diseases; cancer; and rheumatic and endocrine
disorders. Includes a discussion of preventive
medicine and medical emergencies, geriatrics
and statistics. Ophthalmic considerations are
highlighted throughout. Contains updated
references and tables listing the names,
indications and side effects of antibiotic,
antihypertensive and anticancer drugs. Up to
10 AMA PRA Category 1 Credits
.
408 pages
Print
#02800012 ISBN: 978-1-61525-290-9
eBook
#02800012V ISBN: 978-1-61525-304-3
Print and eBook
#02820012V ISBN: 978-1-61525-323-4
Print books available to order May 16, 2012.
Expected to ship June 20, 2012.
Section 2: Fundamentals and
Principles of Ophthalmology
Section chair: K.V. Chalam, MD, PhD
Provides the essential scientic grounding for
current ophthalmic practice. Discussions cover
ocular anatomy, embryology, the biochemistry and
metabolism of the eye, and the latest developments
in eye-related molecular and clinical genetics
studies. Contains information about ocular
pharmacotherapeutics, updated drug information
and a discussion of the legal aspects of medical
therapy. Up to 15 AMA PRA Category 1 Credits
.
455 pages
Print
#02800022 ISBN: 978-1-61525-291-6
eBook
#02800022V ISBN: 978-1-61525-305-0
Print and eBook
#02820022V ISBN: 978-1-61525-324-1
Section 3: Clinical Optics
Section chair: Neal H. Atebara, MD
Discusses current applications of optical
phenomena, including the optical foundations of
lasers, spectacles, IOLs and refractive surgery.
Presents optics of the human eye; basic concepts
of geometric optics; ophthalmic instruments and
contact lenses. Discusses vision rehabilitation
from the epidemiology of vision impairment,
classication of visual function decits, patient
assessment and low vision management.
Up to 15 AMA PRA Category 1 Credits
.
376 pages
Print
#02800032 ISBN: 978-1-61525-292-3
eBook
#02800032V ISBN: 978-1-61525-306-7
Print and eBook
#02820032V ISBN: 978-1-61525-325-8
Section 4: Ophthalmic Pathology
and Intraocular Tumors
Section chair: Robert H. Rosa Jr., MD
Recently revised 20112012
Presents material in two parts: Part I, Ophthalmic
Pathology; and Part II, Intraocular Tumors: Clinical
Aspects. Part I uses a hierarchy that moves from
general to specic to help derive a differential
diagnosis for a specic tissue. Part II is a compilation
of selected clinical aspects of importance to the
general ophthalmologist. Following Part II are the
American Joint Committee on Cancer 2010 staging
forms for ocular and adnexal tumors. Up to 10
.
402 pages
Print
#02800042 ISBN: 978-1-61525-293-0
eBook
#02800042V ISBN: 978-1-61525-307-4
Print and eBook
#02820042V ISBN: 978-1-61525-326-5
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
13
ophthalmologists and residents Clinical Education
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
14
Clinical Education ophthalmologists and residents
Section 5: Neuro-Ophthalmology
Section chair: Lanning B. Kline, MD
Provides a symptom-driven approach to the
diagnosis and treatment of major neuro-ophthalmic
conditions. With the focus on the patient, this
book emphasizes examination and appropriate
adjunctive studies, including a discussion of
diagnostic imaging modalities, and leads the reader
through the sometimes subtle manifestations
of neuro-ophthalmic disease to anatomical
localization of lesions and denitive diagnosis.
An overview of the anatomy of visual pathways
is accompanied by many illustrations. Up to
.
422 pages
Print
#02800052 ISBN: 978-1-61525-294-7
eBook
#02800052V ISBN: 978-1-61525-308-1
Print and eBook
#02820052V ISBN: 978-1-61525-327-2
Section 6: Pediatric
Ophthalmology and Strabismus
Section chair: Edward L. Raab, MD
Examines the clinical features, diagnosis and
treatment of esodeviations and exodeviations,
horizontal and vertical deviations, amblyopia and
special forms of strabismus. Discusses the full
range of pediatric ocular disorders, extraocular
muscle anatomy, motor and sensory physiology
and how to establish rapport with children
during an ocular examination. Up to 15 AMA PRA
Category 1 Credits
.
483 pages
Print
#02800062 ISBN: 978-1-61525-295-4
eBook
#02800062V ISBN: 978-1-61525-309-8
Print and eBook
#02820062V ISBN: 978-1-61525-328-9
Section 7: Orbit, Eyelids, and
Lacrimal System
Section chair: John Bryan Holds, MD
Details the anatomy of the orbit and adnexa, and
emphasizes a practical approach to the evaluation
and management of orbital and eyelid disorders,
including malpositions and involutional changes.
Provides updated information on congenital,
inammatory, infectious, neoplastic and traumatic
conditions of the orbit and accessory structures.
Covers key aspects of orbital, eyelid and facial
surgery. Up to 10 AMA PRA Category 1 Credits
.
322 pages
Print
#02800072 ISBN: 978-1-61525-296-1
eBook
#02800072V ISBN: 978-1-61525-310-4
Print and eBook
#02820072V ISBN: 978-1-61525-329-6
Section 8: External Disease
and Cornea
Section chair: James J. Reidy, MD
Discusses the structure and function of the
cornea and external eye and reviews relevant
examination techniques. Covers infectious and
ocular surface diseases, disorders and surgery
of the ocular surface; immune-mediated and
neoplastic disorders; congenital anomalies and
degenerations. A recently updated chapter on the
genetics of corneal dystrophies reects the new
IC3D classication. Discusses toxic and traumatic
injuries and corneal transplantation. Up to 15
.
512 pages
Print
#02800082 ISBN: 978-1-61525-297-8
eBook
#02800082V ISBN: 978-1-61525-311-1
Print and eBook
#02820082V ISBN: 978-1-61525-330-2
Section 9: Intraocular
Inammation and Uveitis
Section chair: Ramana S. Moorthy, MD
Begins with an overview of immune-mediated
eye disease, summarizing basic immunologic
concepts, ocular immune responses and special
topics in ocular immunology. Discusses the clinical
approach to uveitis and reviews noninfectious
(autoimmune) and infectious forms of uveitis, with
an expanded section on viral uveitis and material
on infectious and noninfectious scleritis. Enhanced
detection of infectious agents by immunologic and
genetic methods and biologic therapeutics are
detailed. Also covers endophthalmitis, masquerade
syndromes, complications of uveitis and ocular
aspects of AIDS. Up to 10 AMA PRA Category 1
Credits
.
372 pages
Print
#02800092 ISBN: 978-1-61525-298-5
eBook
#02800092V ISBN: 978-1-61525-312-8
Print and eBook
#02820092V ISBN: 978-1-61525-331-9
revised!
Section chair: George A. Ciof, MD
Topics on glaucoma include the epidemiologic
aspects; hereditary and genetic factors; intraocular
pressure and aqueous humor dynamics; and clinical
evaluation, medical management and surgical
therapy. Contains numerous images illustrating
disease entities and surgical techniques. Up to 10
.
254 pages
Print
#02800102 ISBN: 978-1-61525-299-2
eBook
#02800102V ISBN: 978-1-61525-313-5
Print and eBook
#02820102V ISBN: 978-1-61525-332-6
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
15
ophthalmologists and residents Clinical Education
revised!
Section chair: James C. Bobrow, MD
Reviews the anatomy, physiology, embryology and
pathology of the lens. Covers the epidemiology,
evaluation and management of cataracts; gives
an overview of lens and cataract surgery; and
explores the complications and special situations
of cataract surgery. Up to 10 AMA PRA Category 1
Credits
.
258 pages
Print
#02800112 ISBN: 978-1-61525-300-5
eBook
#02800112V ISBN: 978-1-61525-314-2
Print and eBook
#02820112V ISBN: 978-1-61525-333-3
revised!
Section chair: Hermann D. Schubert, MD
Provides an overview of the structure and function
of the retina and its relationship to the pigment
epithelium, choroid and vitreous. The major
vitreoretinal disorders are described as are the
appropriate diagnostic methods and treatment
principles. Completely revised organization
includes 17 chapters presented in three parts.
Separate chapters are now devoted to age-related
macular degeneration, diabetic retinopathy, and
retinopathy of prematurity, including the latest
imaging techniques and choroidal detail. Selected
therapeutic topics include laser therapy and
vitreoretinal surgery. Accompanied by numerous
new color images. Up to 15 AMA PRA Category 1
Credits
.
425 pages
Print
#02800122 ISBN: 978-1-61525-301-2
eBook
#02800122V ISBN: 978-1-61525-315-9
Print and eBook
#02820122V ISBN: 978-1-61525-334-0
Section 13: Refractive Surgery
Section chair: Christopher J. Rapuano, MD
Covers the science of refractive surgery,
accommodative and nonaccommodative
treatment of presbyopia, patient evaluation and
international perspectives. Examines specic
procedures in refractive surgery, and refractive
surgery in ocular and systemic disease. Up to
.
260 pages
Print
#02800132 ISBN: 978-1-61525-302-9
eBook
#02800132V ISBN: 978-1-61525-316-6
Print and eBook
#02820132V ISBN: 978-1-61525-335-7
Master Index
Free with your order of a complete set or upon
request with purchase of any individual BCSC
section. Your resource for navigating the entire
BCSC, the Master Index compiles the subject
listings from all of the individual sections.
Print
#02800932 ISBN: 978-1-61525-303-6
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
16
Clinical Education ophthalmologists
2012 focal points
clinical modules for ophthalmologists
Celebrating 30 years in publication! Get practical, clinical knowledge
delivered year-round with a 2012 Focal Points subscription. This annual
subscription series features 12 ophthalmic clinical modules, written
and reviewed by leading experts. Available in print and online formats
to suit your learning style.
The 2012 Focal Points subscription features:
Print and online formats
Concise clinical discussion on diagnosis,
treatment and the latest research ndings
Clinicians Corner Q & A
Color photographs, tables and detailed
illustrations
The Focal Points Online subscription comes
with enhancements including:
Direct links to CME Central and online
references and resources
Video in selected modules
Quick and easy navigation
2012 Subscription Options
Save with a multiyear subscription.
Print With Online One Two Three
Domestic Year Years Years
Member $197 $357 $507
Nonmember $262 $475 $672
International
Member $227 $417 $597
Nonmember $292 $535 $762
Shipping is included in price of subscription.
Online Only One Two Three
Year Years Years
Member $165 $297 $425
Nonmember $219 $395 $565
Visit www.aao.org/focalpoints for more
information.
new!
2012 Focal Points Titles
(Subject to change)
Earn up to 2 AMA PRA Category 1 Credits
per
module.
Postoperative Endophthalmitis
John DellaCroce, MD
Ladan Espandar, MD
Paul S. Bernstein, MD, PhD
Advances in the Surgical Treatment of
Keratoconus
Aylin Kl Uzbek, MD
Joseph Colin, MD
Pediatric Glaucoma
Tammy L. Yanovitch, MD
Sharon F. Freedman, MD
Jeffrey S. Heier, MD
Sumit P. Shah, MD
Update on Orbital Tumors
James A. Garrity, MD
E-Shawn Goh, MBBS, MRCOphth, MMed
Update on Glaucoma Surgery
Michael C. Stiles, MD
Ophthalmic Viscoelastic Devices
Patrick J. Riedel, MD
Eric B. Suhler, MD, MPH
Steven Yeh, MD
Katherine Ann Lee, MD, PhD
Management of Orbital Trauma
Ron W. Pelton, MD, PhD, FACS
Corneal Biomechanics: Basic Science
and Clinical Applications
Renato Ambrsio Jr., MD, PhD
Daniel G. Dawson, MD
Anisocoria
Julie Falardeau, MD
Randy Kardon, MD, PhD

. Physicians
focal points back issues
clinical modules for ophthalmologists
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
17
ophthalmologists Clinical Education
Print Back Issues
Available in full-year sets only
per
module.
2011 Focal Points
#029033E ISBN: 978-1-61525-284-8
2010 Focal Points
#029032E ISBN: 978-1-61525-107-0
Focal Points Binder
Organize and store your Focal Points print modules
in a custom 3-ring binder.
$5 member / nonmember
#029001 ISBN: 978-1-61525-202-2
Online Individual Modules
Individual modules from 2004 through 2011
are available online in downloadable format.
More than 98 modules are available covering
all subspecialties. A new module is added every
month. Purchase four or more individual
online modules and receive a 15 percent
discount! Earn up to 2 AMA PRA Category 1
Credits
per module.
For more information, visit
www.aao.org/focalpointsarchive.

. Physicians
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
18
ophthalmic news & education
(ONE
) network
Top 10 Reasons to Visit the ONE
Network
1. Member benet. Access most content free of
charge as an Academy member!
2. Timely content. Check frequently for new,
vetted content, provided by your peers.
3. Journal access. Receive online access to the
full content of six ophthalmology journals, plus
EyeNet Magazine.
4. CME activities. Earn CME credits and
participate in lifelong learning with more than
60 interactive courses and Academy Grand
Rounds cases.
5. Self-assessment. Test your knowledge with
weekly Diagnose This quizzes. More than
100 self-assessment tests in nine subspecialty
areas are also available.
6. MOC resources. Prepare for maintenance of
certication (MOC) exams with targeted study
tools and information.
7. News articles. Keep up to date on
ophthalmic news with clinical studies, editorial
commentaries, meeting reports and more.
8. CME Central. Claim CME credit online and
access your Academy transcript.
9. Ethics courses. Access interactive courses
that address ethical issues encountered in
everyday practice.
10. Free downloads. Download 18 Preferred
Practice Pattern
guidelines for the

characteristics and components of quality
eye care, plus more than 120 additional
documents.
member benet!
ONE Network
The Academys comprehensive online educational
resource revolutionizes your ability to quickly and
effectively access relevant clinical information
from an extensive, up-to-date knowledge base.
The ONE Network saves you time by combining
diverse educational tools with clinical content
from a variety of trusted sources.

New! Master Class in Cataract Surgery:
The Challenge of Weak Zonules Video Series
Get an authoritative review of cataract surgery
in the presence of weak zonules with 32 surgical
videos provided by David F. Chang, MD. In this
virtual online fellowship, Dr. Chang reviews every
device, variation and surgical approach utilized
in managing the broad spectrum of zonulopathy
associated with pseudoexfoliation, trauma and
other causes.
Visit www.aao.org/masterclass.
Performance-improvement CME activity:
Wrong Site/Wrong IOL Surgery
This performance-improvement activity is designed
to help your practice avoid preventable surgical
wrong site/wrong IOL errors with structured,
long-term processes. The activity includes videos
that reenact real-life scenarios where errors
can occur and provides guidelines, assessments
and performance measures. The performance-
improvement activity is a member benet
($99 value) and can be found in the Educational
Content section of the ONE Network. Up to 20
.
Attention Ophthalmic Mutual Insurance Company
(OMIC) Members: Complete the performance-
improvement CME activity, Wrong Site/Wrong IOL
Surgery and receive a 5 percent risk management
discount through OMIC. Discounts will be applied
upon renewal of your OMIC membership.
designates this PI CME activity for a maximum
. Physicians
Visit www.aao.org/PI.
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
19
Get second-to-none resources for
femtosecond laser information
Femtosecond lasers are revolutionizing cataract,
cornea and refractive surgery. Find more than 40
resources on current and emerging applications
with the new FemtoCenter on the ONE Network,
which includes the latest news and journal
articles, expert opinions, videos and Annual
Meeting presentations.
Watch clinical videos submitted by
your peers
Get rst-hand information from ophthalmologists,
for ophthalmologists, with more than 580 videos
and podcasts that include in-depth demonstrations
of surgical techniques and treatments, Annual
Meeting presentations and editorial interviews of
experts in all subspecialties.
Test your knowledge
Take a new Diagnose This quiz every week.
Each quiz provides you with a mystery image and
multiple-choice question. After selecting your
answer, view the preferred response and see how
other ophthalmologists responded. Find Diagnose
This quizzes listed under Self-Assessments,
where more than 130 tests in nine subspecialty
areas are also available.
Visit www.aao.org/diagnosethis.
Connect with your peers
Share comments and recommendations on content
and view the most popular ONE Network features
at a glance.
Earn CME credits and participate in lifelong
learning with interactive cases and courses
Enhance your abilities as a caregiver and prepare
for the challenges of todays practice with more
than 60 online courses and Academy Grand
Rounds cases, available in a variety of clinical
and practice management areas. Courses teach
new skills, while cases allow you to apply your
knowledge in a simulated online setting. Courses
and cases bear AMA PRA Category 1 Credit
as
indicated on the website.
New! Share valuable ONE Network content
with your residents
Enhance the learning experience of the
ophthalmology residents in your program with
The Resident Hub
, an online portal that provides

high-quality resources such as videos, courses and
self-assessment exams. For more information, see
page 29.
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
20
Practicing Ophthalmologists
Learning System
This lifelong learning program provides a clinically
relevant review of topics across all practice
emphasis areas (PEAs) in ophthalmology. The
online format allows for maximum convenience
study from any laptop or desktop computer with
an Internet connection. Perfect for keeping your
knowledge up to date, preparing for Maintenance
of Certication (MOC) exams or lifelong learning.
Each PEA provides
Study topics in an easy-to-read outline format
Thousands of self-assessment questions (timed
or self-paced) that provide feedback and links
to supporting information
Personal study tools including highlighting,
note-taking and bookmarking
Simulations of the MOC test-taking experience
Efciently prepare for MOC exams with the MOC
Only lter, which allows you to focus on Practicing
Ophthalmologist Curriculum (POC) topics. The
POC is the content used by the American Board
of Ophthalmology (ABO) to develop MOC exams,
including the Demonstration of Ophthalmic
Cognitive Knowledge (DOCK) and the Periodic
Ophthalmic Review Tests (PORTs).
The Practicing Ophthalmologists Learning System
is organized by PEA to help you study the material
that is most pertinent to your area of practice or
the PEAs you choose for your MOC exams.
PEAs
Core Ophthalmic Knowledge (a required DOCK
exam module)
Comprehensive Ophthalmology
Cataract/Anterior Segment
Cornea/External Disease
Glaucoma
Neuro-Ophthalmology/Orbit
Oculoplastics/Orbit
Ophthalmic Pathology/Oncology
Pediatric Ophthalmology/Strabismus
Refractive Management/Intervention
Retina/Vitreous
Uveitis
2011
#022011V
This product comprises 12 separate modules, 11 of
which carry a maximum of 5 AMA PRA Category
1 Credits
each. The Core module does not carry

CME credit.
designates this enduring material for a
maximum of 5 AMA PRA Category 1 Credits
.
Physicians should claim only the credit
commensurate with the extent of their
participation in the activity.
For more information and a demonstration, visit
www.aao.org/learningsystem.
2012 MOC Exam Review Course
July 2022, 2012
Rosemont, Ill.
Prepare with condence. Study with the experts.
Join the Academy for a two- or three-day course
covering Core Ophthalmic Knowledge and your
choice of practice emphasis areas. This is the only
course based on the Practicing Ophthalmologists
Curriculum (POC), which is the content used by the
American Board of Ophthalmology to develop the
DOCK exam. The course is taught by instructors
who created the POC.
designates this live activity for a maximum of
. Physicians
For more information and to register, visit
www.aao.org/MOC.
Save up to $170 on the Practicing
Ophthalmologists Learning System
Register for the 2012 MOC Exam Review Course
and receive a special offer!
2-day course registrants will receive a
25 percent discount.
3-day course registrants will receive a
35 percent discount.
For more information, visit www.aao.org/MOC.
Practicing Ophthalmologists
Curriculum
Download free POC topic outlines in PDF format
on the ONE Network. Visit www.aao.org/MOC.
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
21
Image Collection
The Image Collection on the ONE
Network
provides more than 2,100 high-quality Academy
images that clearly illustrate the information
you share with residents and patients. Easily
nd images with a powerful search function
that lters according to several criteria. Enhance
your presentations, website and handouts
with professional media. Get three months of
unlimited downloads with your paid subscription.
Browse images at www.aao.org/image
collection.
#0240392
Eye Care Skills: Presentations for
Physicians and Other Health Care
Professionals
Executive editor: Karla J. Johns, MD
This CD-ROM is the perfect tool for providing
educational and training presentations to
nonophthalmic medical professionals and medical
students. Allows you to edit slide content so you
can easily create custom presentations. Features
comprehensive, ready-to-use presentations on
eight important ophthalmic topics, and more than
500 full-color clinical images, text slides and
speaker notes for maximum exibility.
Presentations
Diabetes and Eye Disease
Eye Care for the Aging Eye
Eye Trauma and Emergencies
Glaucoma: Diagnosis and Management
Managing the Red Eye
Ocular Manifestations of Systemic Disease
Refractive Surgery
Understanding and Preventing Amblyopia
Minimum System Requirements
Windows 2000, XP or Vista; Mac OS 10.2
or later
Microsoft PowerPoint 2003 or later
Adobe Flash Player 9 or later
Adobe Reader 8 or later
1024 768 or higher display resolution
CD-ROM or compatible optical drive
Version 3.0, 2009
#0240391 ISBN: 978-1-56055-988-7
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
22
provision
self-assessment program
The ProVision program offers two effective formats, print and online, to rene your continuing
clinical education. ProVision Series 4 is heavily illustrated and features 450 multiple-choice
questions and thorough discussions of the preferred responses.
ProVision: Preferred Responses
in Ophthalmology
, Series 4
Executive editor: Edward J. Rockwood, MD
This two-volume set contains 450 questions and
discussions in nine subspecialty areas. Enhanced
with full-color photos and other diagnostic clinical
images, ProVision Series 4 includes 50 test items
in each practice emphasis area.
Glaucoma
Oculoplastics and Orbit
Retina/Vitreous
Uveitis
2007, 562 pages
#0265042T ISBN: 978-1-56055-714-2
available online!
ProVision Series 4 Online
The online version of ProVision Series 4 features
the same content, self-assessment questions and
discussions as the print series, and is accessible
from any laptop or desktop computer with an
Internet connection. It features a user-friendly
interface, enhanced search and the ability
to highlight text, write notes and bookmark
important pages.
2007
#0265040V
For a demonstration, visit
www.aao.org/provision.

buy both and save!
ProVision: Preferred Responses
in Ophthalmology, Series 4, Print
and Online
#0265041VT ISBN: 978-1-61525-125-4
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
23
color atlas of gonioscopy
Color Atlas of Gonioscopy
Wallace L.M. Alward, MD; Reid A. Longmuir, MD
Successful gonioscopy is critical in the diagnosis
of glaucoma and is an essential element of any
thorough eye examination. It is also one of the
most difcult ophthalmological techniques to learn
and perform.
The second edition is a comprehensive
introduction to gonioscopic techniques and a
vital manual for clinicians wishing to be procient
in examining the anterior segment of the eye.
Highlights include sections on selective laser
trabeculoplasty, ultrasound biomicroscopy and
anterior segment ocular coherence tomography
(OCT); updated text and references; and nearly
400 drawings and photographs.
Contents
Anatomy of the angle
A brief history of gonioscopy
Principles of gonioscopy
Techniques of slit-lamp gonioscopy
The normal angle
Gonioscopic grading systems
Developmental abnormalities of the angle
Abnormalities associated with closed and open
angles
Gonioscopic laser surgery, including argon
and selective laser trabeculoplasty, and laser
iridoplasty
An introduction to anterior segment imaging
with ultrasound biomicroscopy and OCT
To vividly illustrate key examination techniques, a
supplemental DVD features video clips of 12 basic
and advanced gonioscopic techniques.
2nd ed., 2008, 128 pages
#0212357 ISBN: 978-1-56055-896-5
Educational support provided by Allergan, Inc.
Indispensible Classic!
The rst edition was named one of the 100
important 20th-century ophthalmic books by
the Archives of Ophthalmology.
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
24
Challenging Cases in
Cataract Surgery
Executive editors: Bonnie A. Henderson, MD;
Natalie A. Afshari, MD
Authors: David F. Chang, MD; Richard L. Lindstrom,
MD; Richard J. MacKool, MD; Mark Packer, MD;
Thomas A. Oetting, MD; Louis D. Nichamin, MD;
Roger F. Steinert, MD
This DVD demonstrates difcult cases in cataract
surgery including astigmatism correction using
LRIs, refractive lenticular surgery with multifocal
and accommodating IOLs, conversion to larger
incision cataract surgery when a complication
occurs, suturing posterior chamber IOLs and the
removal of IOLs for IOL exchange. Up to 2 AMA
PRA Category 1 Credits
.
2009, 110 minutes
Audience: OPH, RES
#0252419 ISBN: 978-1-56055-980-1
. Physicians
Surgery: Anterior Capsule
Executive editor: Robert H. Osher, MD
This DVD covers management strategies for
common and major complications. Topics include
rescuing the errant capsulorhexis, managing the
notch or nick, managing the capsulorhexis that
is either too small or eccentric and strategies for
completing the capsulorhexis when the edge is
gone. Also covered is how to proceed when the
rhexis runs to the equator, along the equator or
around the equator through the posterior capsule.
Six special cases are also featured. Up to 2 AMA
PRA Category 1 Credits
.
2009, 75 minutes
Audience: OPH, RES
#0252421 ISBN: 978-1-56055-982-5

. Physicians
Surgery: Posterior Capsule
This DVD addresses posterior capsule tear from
the beginning of the case through the end and
demonstrates different strategies for successful
management. Key lessons include how to preserve
the anterior hyaloid face from rupturing, different
techniques for managing presenting vitreous,
methods for nucleus and cortical removal,
conversion to posterior capsulorhexis, options for
IOL implantation including various optic captures
and the management of posterior polar cataracts.
Up to 1 AMA PRA Category 1 Credit
.
2010, 75 minutes
Audience: OPH, RES
#0252427 ISBN: 978-1-61525-199-5
of 1 AMA PRA Category 1 Credit

. Physicians
Audience Legend
OPH: Ophthalmologist
RES: Resident
AHP: Allied Health Professional
OPM: Other Physician/Medical Student
expert management dvds
Innovating ophthalmologists designed the videos in this series for the practicing ophthalmologist
and subspecialist community. Videos demonstrate specialized and surgical techniques, new
technologies and strategies for managing major complications during surgery. To view sample
video clips, visit www.aao.org/store.
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
25
clinical skills DVDs
Instructional demonstrations of comprehensive and subspecialty clinical skills for practicing
ophthalmologists, residents, nonophthalmic physicians and allied health professionals are offered
in the Clinical Skills DVD Series. To view sample video clips, visit www.aao.org/store.
new!
Surgery: Thermal Injury, Iris
Prolapse, Choroidal Hemorrhage,
and Dropped Nucleus
This new DVD addresses several major and often
difcult intraoperative complications in cataract
surgery. Topics include thermal injury caused during
phacoemulsication, the dropped nucleus and
vitreous prolapse, iris prolapse and reposition and
choroidal hemorrhage. Robert Osher, MD, walks
through each intraoperative problem, identifying
common warning signs, pinpointing surgical
miscues, demonstrating rescue strategies and
offering his deft surgical expertise throughout.
.
2011, 78 minutes
Audience: OPH, RES
#0252429 ISBN: 978-1-61525-279-4
. Physicians
revised!
Plastic Surgery of the Eyelids
Executive editors: Ted H. Wojno, MD; Ralph E.
Wesley, MD
With a systematic approach and tried-and-true
surgical techniques, this revised DVD demonstrates
the surgical management of the upper and lower
eyelids with current aesthetic preferences. Topics
include blepharoplasty and the repair of ectropion
and entropion. The techniques are aimed at the
comprehensive ophthalmologist and focus on
essential, effective approaches for achieving both
cosmetic and therapeutic results. Up to 1 AMA
PRA Category 1 Credit
.
2011, 58 minutes
Audience: OPH, RES
#0252428 ISBN: 978-1-61525-278-7
. Physicians
new!
Repair of the Open Globe
Executive editor: Sheri L. DeMartelaere, MD
This DVD reviews surgical repair of the open globe
step-by-step from presentation to postoperative
care. The program offers a comprehensive look at
how to evaluate a patient suspected of an open
globe, induct anesthesia, explore the globe,
identify tears, ensure a water-tight seal and
attend to intraoperative concerns such as foreign
bodies and traumatic cataract.
.
2011, 30 minutes
Audience: OPH, RES
#0252425 ISBN: 978-1-61525-122-3
. Physicians
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
26
The Eye Exam and
Basic Ophthalmic Instruments
Editors: Mansoor Movaghar, MD; Mary Gilbert
Lawrence, MD, MPH; Randall E. Verdick, MD;
Richard A. Lewis, MD; Thomas A. Farrell, MD;
Wallace L.M. Alward, MD
This DVD demonstrates the basic ocular examination
and provides instruction for the use of common
ophthalmic instruments. It is ideal for training
ophthalmology residents, medical students and
allied health professionals. Topics include eye
exam essentials, the fundamentals of slit-lamp
biomicroscopy and Goldmann applanation
tonometry.
Reviewed for currency: 2007, 72 minutes
Audience: AHP, RES, OPM
#0252408 ISBN: 978-1-56055-853-8
Glaucoma Filtering Surgery and
Drainage Devices
Executive editor: M. Bruce Shields, MD
Managing editors: Laura C. Fine, MD; Sarwat
Salim, MD
This DVD presents a comprehensive, step-by-step
approach to trabeculectomy and drainage device
surgery from exposure to closure. Trabeculectomy
topics include fornix- and limbus-based conjunctival
ap placement, scleral ap designs, use of the
Ex-PRESS shunt, suture techniques and the
application of antibrotic agents. Drainage device
topics include ap creation, insertion of the end
plate using valved and nonvalved devices, ligation,
trimming, insertion of the tube, donor patch graft
placement and suture techniques. Up to 1 AMA
PRA Category 1 Credit
.
2010, 50 minutes
Audience: OPH, RES
#0252420 ISBN: 978-1-56055-981-8

. Physicians
Retinoscopy and Subjective
Refraction
Editor: David L. Guyton, MD
This DVD presents demonstrations of the
minus-cylinder and plus-cylinder techniques for
retinoscopy and the cross-cylinder technique for
subjective refraction. It is a strong educational
tool for ophthalmology residents and allied health
professionals who are learning examination
techniques.
Reviewed for currency: 2007, 111 minutes
Audience: AHP, RES
#0252407 ISBN: 978-1-56055-852-1
clinical skills dvds
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
27
The Massachusetts Eye and
Ear Inrmary Illustrated Manual
of Ophthalmology
Neil J. Friedman, MD; Peter K. Kaiser, MD;
Roberto Pineda, MD
Published by Elsevier
Up-to-date treatment guidelines, a proven
template and high-quality color images make
this text a vital companion for every ophthalmic
trainee, primary care practitioner and emergency
trauma unit.
3rd ed., 2009, 664 pages
#0240633 ISBN: 978-1-4377-0908-7
revised!
The Wills Eye Manual:
Ofce and Emergency Room
Diagnosis and Treatment
of Eye Disease
Adam T. Gerstenblith, MD; Michael P.
Rabinowitz, MD
Published by Lippincott Williams & Wilkins
This revised quick-reference on ocular disease is
written in a concise outline format and aids in the
diagnosis and management of hundreds of ocular
conditions likely to be encountered in the ofce,
emergency room or hospital setting. It features a
comprehensive pharmacopoeia for information on
ophthalmic-related pharmaceuticals and covers
the latest procedures and treatment protocols.
6th ed., 2012, 496 pages
#0240638 ISBN: 978-1-4511-0938-2
The Video Atlas of Eye Surgery
Published by Eye Movies Ltd.
This is a highly structured video-based training
program of truly outstanding quality, compiled
by an international group of experienced
ophthalmologists who are committed teachers
and reputed surgeons. Only the highest resolution
surgical video is used, supplemented with
custom-built graphics and 3-D animations.
Vitreoretinal 1. Basic Techniques
Volume authors: Bill Aylward, FRCS, FRCsOphth,
MD; Paul Sullivan, MB, BS, MD, FRCsOphth;
Brendan Vote, MB, BS (Qld), FRANZO
This DVD features 25 movies with comprehensive
coverage of essential techniques necessary to
approach common vitreoretinal problems.
Clear and simple explanations are illustrated
with high-quality video and 3-D animations.
Acknowledged in the BMA 2005 Book Awards.
2005, 101 minutes
#0240631 ISBN: 978-1-90531-210-5
Individual movies available online for download at
www.aao.org/eyemovies.

Phacoemulsication 1. Basic Techniques
Volume authors: Larry Benjamin, FRCS (Ed),
FRCsOphth, DO; Brian C. Little, MA, DO, FRCS,
FRCsOphth; Richard Packard, MD, DO, FRCS,
FRCsOphth; Mark Packer, MD
The 35 movies on this two-disc DVD set give
step-by-step demonstrations of each stage of
phacoemulsication, outlines of important surgical
principles and clear, detailed instructions on how to
perform the surgical techniques you need to know.
2005, 207 minutes
#0240632 ISBN: 978-1-90531-208-3
academy bookshelf reference materials and dvds
The Academy is your convenient resource for high-quality ophthalmic training
DVDs and reference materials from respected medical publishers worldwide.
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
28
Phacoemulsication 3. Complications, Disc 1
Volume authors: Brian C. Little, MA, DO, FRCS,
FRCOphth; David Allen, BSc, DO, FRCS, FRCOphth;
David F. Chang, MD
Essential procedures and techniques for common
phacoemulsication complications like tunnel roof
tear, surgically induced astigmatism, small pupil
management, intraoperative oppy iris syndrome,
complications of inltrative anesthesia and
incision complications are demonstrated in the
18 movies on this DVD.
2008, 76 minutes
#0252413 ISBN: 978-1-90531-202-9
FRCOphth; Howard Fine, MD
Clear, detailed explanations and demonstrations
for capsulorhexis complications, primary rhexis
tear-out, completing phacoemulsication with
a compromised rhexis, hydrodissection and
hydrodelineation techniques are given on this DVD.
2008, 78 minutes
#0252414 ISBN: 978-1-90531-203-8
FRCOphth; Howard Fine, MD
Step-by-step instructions on essential
techniques for approaching wound burn,
forceful chamber shallowing, suprachoroidal
hemorrhage, intraoperative zonular dehiscence
and introductions and indications of capsular
tension rings.
2008, 95 minutes
#0252415 ISBN: 978-1-87367-100-9
FRCOphth; Sam Prasad, MS, FRCS, Ed
This DVD features demonstrations and instructions
for capsular tension ring implantation techniques,
capsular complications of capsular tension rings,
the shtail technique for tension rings, sutured
capsular tension rings and segments, early PC
tears and late PC tears.
2009, 81 minutes
#0252423 ISBN: 978-1-61525-095-0
Volume author: Brian C. Little, MA, DO, FRCS,
FRCOphth
This DVD includes explanations of vitreous
anatomy; the risks, signs and complications of
vitreous loss; the management of anterior vitreous
loss; vitrectomy instruments; anterior vitrectomy
techniques; and the preparation and uses of
triamcinolone.
2009, 95 minutes
#0252424 ISBN: 978-1-61525-096-7
academy bookshelf dvds
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
29
residents Clinical Education
the resident hub

Enhance the learning experience of your ophthalmology residents
with The Resident Hub
, an online learning tool residency programs

worldwide use to facilitate, measure and track resident education.
The Resident Hub
Provide your residents with a library of
Academy-approved courses that cover all
subspecialty areas residents can access
these at any time.
Create assessments by choosing from a library
of more than 4,000 multiple-choice questions.
Remind residents when assignments are due
with convenient e-mail alerts.
Monitor resident progress and completed
assignments with custom-built reports.
Produce custom e-learning course content
using your own text and images, uploaded les,
YouTube videos and more.
Add content from the Ophthalmic News and
Education (ONE
) Network with just the click

of a button (Academy membership required to
view member-only content).
Access new educational materials, which are
continually being added, such as an electronic
version of Subjective Refraction and Prescribing
Glasses, the classic ophthalmology textbook
by Richard J. Kolker, MD, and new Focal Points
modules.

Resources available to residents include:
Basic courses in all subspecialties, written
by the Academys Committee for Resident
Education
Basic coding courses from AAOE
Practice management modules
Glaucoma modules from Eyemaginations
Phacoemulsication and vitreoretinal surgery
videos from EyeMovies
More than 50 Focal Points modules
Clinical skills modules from the Joint
Commission on Allied Health Personnel in
Ophthalmology (JCAHPO)
Residents of subscribing programs gain full
access to all the resources in the course catalog
without them having to be assigned.
For more information and to view a demonstration
of The Resident Hub from the program directors
view and the residents viewpoint, visit www.
aao.org/thehub. For questions or to subscribe,
call Member Services at 866.561.8581, or send an
e-mail to thehub@aao.org.
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
30
Clinical Education residents
basic reference materials
Basic Principles of Ophthalmic
Surgery
Executive editor: Thomas A. Oetting, MD
This edition introduces the resident to key concepts
and elements in the realm of ophthalmic surgery.
It covers patient selection and preparations for
both patient and surgeon, as well as surgical
instrumentation and materials including loupes,
microscopes, instruments, blades, suture materials
and needles. Eight specic aspects of surgery,
from aseptic technique to wound construction,
are thoroughly reviewed. There is also a section
devoted to postoperative considerations related to
dressings, the healing process and postoperative
management. Additional chapters review
ergonomics and the principles of lasers. More than
200 photographs and illustrations are featured.
2nd ed., 2011, 280 pages
#0283003 ISBN: 978-1-61525-231-2
Basic Techniques of Ophthalmic
Surgery
Executive editors: James P. Dunn, MD; Paul D.
Langer, MD, FACS
This concise text describes more than 75 common
ophthalmic surgical procedures and explores
the skills needed for prociency. More than 500
images illustrate the procedures step by step. This
book is a quick reference source for residents who
will assist in surgeries and a review for senior
residents who will perform the surgery themselves.
Basic Techniques of Ophthalmic Surgery is a
companion to Basic Principles of Ophthalmic
Surgery and is intended to help improve surgical
training in ophthalmology residency programs.
2009, 476 pages
#0283002 ISBN: 978-1-56055-983-2
Practical Ophthalmology:
A Manual for Beginning Residents
Executive editors: Fred M. Wilson II, MD; Preston
H. Blomquist, MD
This essential survival manual for new residents
transitioning into their ophthalmology residency
covers each element of a thorough ophthalmic
examination and is organized in the order in
which each element is usually performed. Concise
explanations include 30 informative tables,
instructions for 50 specic testing and examination
techniques and 200 images. The Pitfalls and
Pointers sections present tips for avoiding or
resolving common problems.
6th ed., 2009, 336 pages
#0210011 ISBN: 978-1-56055-987-0
Educational support provided by Allergan, Inc.
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
31
residents, medical students and non-ophthalmic physicians Clinical Education
Basic Ophthalmology
Executive editor: Richard A. Harper, MD
This concise text is an ideal complement to the
medical student curriculum and is an important
text for primary care residents and physicians. It
features practical information on the diagnosis,
management and referral of common ocular
disorders and summarizes important ophthalmic
concepts, techniques and facts with annotated
resources for additional information. This edition
includes updates on neuro-ophthalmology, ocular
manifestations of systemic diseases and drugs
and the eye. Additional topics include the eye
examination, acute and chronic visual loss, the
red eye, ocular and orbital injuries, and amblyopia
and strabismus.
9th ed., 2010, 240 pages
#0230061 ISBN: 978-1-61525-123-0
The Physicians Guide to Eye Care
Jonathan D. Trobe, MD
A denitive source for the non-ophthalmologist,
this heavily illustrated book provides step-by-step
recommendations for performing an ophthalmic
screening examination, screening the symptomatic
patient, interpreting common ophthalmic signs
and symptoms, managing the red eye and handling
eye trauma. Covers methods of treating refractive
errors, diabetic retinopathy, age-related macular
degeneration, severe dry eye syndrome and
other ophthalmic entities. Includes sections on
retinitis pigmentosa, cancers of the eyelids and
discussions of 59 systemic diseases with
important ophthalmic manifestations, including
new entries on graft vs. host disease, Cogan
syndrome, cryptococcal infection, inammatory
bowel disease and cicatricial pemphigoid.
3rd ed., 2006, 272 pages
#0240407 ISBN: 978-1-56055-626-8
Developed in cooperation with the
American Academy of Family Physicians
American Academy of Pediatrics
American College of Emergency Physicians
American College of Physicians
American Geriatrics Society
electronic publication!
The Profession of Ophthalmology:
Practice Management, Ethics, and
Advocacy
Executive editor: David A. Durfee, MD
Insights and practical information to help practicing
ophthalmologists and ophthalmology residents
deliver care efciently, ethically and effectively
are provided in this important text. Essential topics
not often covered in medical school are discussed,
including nancial management, marketing,
information technology, professional development,
real-life ethics practice studies, how legislation
affecting the practice of ophthalmology is made
and how each ophthalmologist can make a
difference. All chapters have been revised to
reect recent changes, including the gifts-from-
industry case study and advocacy topics such
as scope of practice, pay for performance and
the association between the Academy and state
societies. This downloadable PDF features easy
navigation, search, hyperlinks to references and
websites and a printable format.
2nd ed., 2010, 336 pages
#0230101V ISBN: 978-1-61525-180-3
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
32
Clinical Education allied health staff
clinical education for assistants and technicians
Allied health staff members are a critical part of your practices patient care team.
Provide them with proper training resources to increase quality of care and efciency.
revised!
An Independent Study Course
Executive Editors: Emanuel Newmark, MD, FACS;
Mary A. OHara, MD, FACS, FAAP
Provide your staff with the most up-to-date
training materials with this revised self-study
course for beginning ophthalmic allied health
professionals. The course materials consist of the
textbook and the online examination. Successful
completion of the course serves as a prerequisite
for the Certied Ophthalmic Assistant (COA)
examination administered by the Joint
Commission on Allied Health Personnel in
Ophthalmology (JCAHPO).
Textbook
The fully illustrated core textbook describes 44
procedures step by step and covers all topics
in both the U.S. and international curricula. It
includes new chapters on ocular motility; low
vision; ethics, legal and regulatory issues; and
community health eye care. Each chapter includes
self-assessment questions and suggested activities
and resources.
5th ed., 2012, 384 pages
#0211215 ISBN: 978-1-61525-153-7
Online Examination
The exam consists of 228 multiple-choice questions
that are aligned with the content of the textbook.
The new online format provides immediate feedback
on the test takers performance. Those who pass
the exam with a score of 80 percent or higher
instantly receive a letter conrming successful
completion. Those who do not pass are given a
second exam attempt for free.
5th ed., 2012
#0211225V ISBN: 978-1-61525-152-0
Save! Textbook and Online Examination
#0211205V ISBN: 978-1-61525-285-5
Fundamentals of Ophthalmic
Medical Assisting DVD
Lindreth Grannis DuBois, MEd, MMSc, CO, COMT
Enhance your staffs patient care skills. This DVD
provides step-by-step instructions for the various
procedures an ophthalmic medical assistant needs
to perform and demonstrates how to use equipment
and execute many of the diagnostic tests described
in Ophthalmic Medical Assisting: An Independent
Study Course. Topics include history taking, visual
acuity testing, confrontation visual elds, pupil
evaluation, slit-lamp assessment, applanation
tonometry, clinical optics and ocular motility.
2nd ed., 2009, 55 minutes
#0252422 ISBN: 978-1-56055-993-1
For more information on allied health training
resources, visit www.aao.org/alliedhealth.
save!
Ophthalmic Medical Assisting
Starter Kit
Includes Ophthalmic Medical Assisting: An
Independent Study Course textbook and online
examination, plus Fundamentals of Ophthalmic
Medical Assisting DVD.
#0211255V ISBN: 978-1-61525-282-4
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
33
allied health staff Clinical Education
Allied Health On-the-Job
Training Kit
Provides everything your ophthalmic practice
needs to easily and thoroughly train allied health
staff.
Kit includes:
Trainers Guide and Curriculum
A concise yet detailed guide that provides
sequential lesson plans using resources from
the kit to train ophthalmic medical personnel
efciently.
Ophthalmic Medical Assisting Textbook
and Online Examination
This newly revised core text for beginning
ophthalmic allied health professionals covers a
broad range of important topics and practical
information for on-the-job use. The course consists
of a full-color textbook and online examination.

Fundamentals of Ophthalmic Medical
Assisting DVD
Demonstrates how to perform a variety of basic
tests and provide patient care.
See page 32 for more details.
JCAHPO Learning Systems Software
Video demonstrations of actual procedures and an
interactive glossary, plus text-based instruction
all on one CD-ROM. The six multimedia courses
allow staff to virtually manipulate equipment
and view patient responses as if it were a real
examination. Six JCAHPO A credits (one per course)
are awarded with the successful completion of the
CE quizzes.
Introducing Ophthalmology:
A Primer for Ofce Staff
Introduces new ofce staff to basic concepts in
ophthalmology, ofce etiquette and ethics.
Complete Kit
#0211275V ISBN: 978-1-61525-283-1
Introducing Ophthalmology:
A Primer for Ofce Staff
Introduces new clerical and clinical staff to basic
ophthalmic concepts. Text outlines how the eye
works, how to perform an eye exam, ofce ethics
and etiquette. This full-color second edition also
features a helpful glossary. The primer is especially
effective for new front-ofce staff and as a
stepping stone for Ophthalmic Medical Assisting:
An Independent Study Course.
2nd ed., 2002, 58 pages
1 copy 29 copies 10+ copies
Member $12 $9 per copy $7 per copy
Nonmember $16 $13 per copy $11 per copy
#0232004 ISBN: 978-1-56055-241-3
Prepare your allied health staff for their
specic roles in examinations, techniques
and procedures with these additional DVDs.
The Eye Exam and Basic Ophthalmic
Instruments 26
Retinoscopy and Subjective Refraction 26
DVDs for allied health professionals are approved
for CE credit (on a 1-for-1 basis) by JCAHPO.
free online tool!
The Eyes Have It
Jonathan D. Trobe, MD
This free, self-paced online tool is perfect for
teaching your allied health staff the basics of
eye care. Start with the instructional mode,
which presents videos, photos and illustrations
explaining a wide range of eye care topics
including anatomy, visual symptoms, the red eye,
ophthalmic conditions, ocular trauma and more.
Then move to the quiz mode for challenging case
studies that assess ophthalmic knowledge.
2006
Visit www.aao.org/theeyeshaveit.
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
34
Clinical Education allied health staff
Certied Ophthalmic Assistant
Exam Study Guide
Executive editor: Emanuel Newmark, MD, FACS
The print format includes a self-assessment section
with hundreds of multiple-choice questions and
a practice exam with 100 additional questions.
Review sections provide the answers and explain
why each answer is correct. Also included are
study tips, answer sheets, answer keys and a
suggested reading list.
2010, 258 pages
#0242409 ISBN: 978-1-61525-100-1
buy both and save!
Exam Study Guide, Print and
Online
2010
#0242410 ISBN: 978-1-61525-101-8
Exam Study Guide Online
Executive editor: Emanuel Newmark, MD, FACS
The interactive online format includes a self-study
section with questions and discussions, plus a self-
assessment program with hundreds of multiple-
choice questions and discussions. Ten 90-minute
exams of 100 questions each simulate the online
exam experience. User-friendly tools allow for
highlighting, note-taking and bookmarking.
Accessible from any desktop or laptop computer
with an Internet connection.
2010
#0242408V
For more information and an online demonstration,
visit www.aao.org/alliedhealth.
Certied Ophthalmic
Assistant Exam Study Guide
Online, Multi-user
A study preparation guide for JCAHPOs COA exam
in an interactive online format. Designed for large
practices or institutions needing to provide access
for multiple individuals. Includes full content and
password-protected access for each user.
For pricing and more information, call 415.561.8540
or visit www.aao.org/alliedhealth.
Core Knowledge Areas
History Taking
Pupillary Assessment
Equipment Maintenance and Repair
Lensometry
Keratometry
Medical Ethics, Legal and Regulatory Issues
Microbiology
Pharmacology
Ocular Motility
In-Ofce Minor Surgical Procedures
Ophthalmic Patient Services and Education
Ophthalmic Imaging
Refractometry
Spectacle Skills
Supplemental Skills
Tonometry
Visual Assessment
Visual Fields
Surgical Assisting in ASC or Hospital-Based OR
Note: The Certied Ophthalmic Assistant Exam
Study Guide is designed to prepare allied health
staff for JCAHPOs COA exam. It does not fulll
any of the requirements to become a COA and
does not provide continuing education credits.
certied ophthalmic assistant
exam study guide
Prepare for success and focus on the information you need to know! These materials are designed to
assist those working to become a certied ophthalmic assistant (COA), a certication level designated
by JCAHPO. Study topics are directly aligned with the 19 core knowledge areas covered in the exam
and are relevant to the clinical skills and knowledge used on the job.
|

c
l
i
n
i
c
a
l

e
d
u
c
a
t
i
o
n
35
nurses, allied health staff Clinical Education
Care and Handling of Ophthalmic
Microsurgical Instruments
Editor: Cathy Henning, RN, BSN, CNOR, CRNO
Written by ASORN
Published by ASORN
Proper instrument care and handling is a basic
responsibility of the ophthalmic nurse and
technician. This guide outlines in detail the correct
methods for sterilizing, storing and maintaining
instruments used every day in an ophthalmic
practice. Appendices include a sample policy
for instrument care, a procedure for the care of
diamond blades and other materials, and guidelines
for immediate-use steam sterilization and how
to avoid toxic anterior segment syndrome. Easy-
to-follow instructions and tables ensure that this
will become a frequently used reference in any
ophthalmic setting. A post-test for continuing
nursing education credits is available for purchase
from www.actioned.org.
3rd ed., 2011, 54 pages
#0240636 ISBN: 978-0-9828954-1-2
Core Curriculum for Ophthalmic
Nursing
Editor: Patricia A. Lamb, RN, MN, CNS, CRNO,
CNOR
Published by ASORN
This comprehensive manual covers all aspects
of ophthalmic nursing, including anatomy and
physiology, pharmacology and uveal disorders.
With its easy-to-read bulleted format, this book
outlines incidence, etiology, signs and symptoms,
complications and the medical management of
various ophthalmic disorders. Each chapter contains
an optional continuing education test providing up
to 30 continuing nursing education credits in one
publication. The tests are available for purchase
from www.actioned.org.
3rd ed., 2008, 860 pages
#0240629 ISBN: 978-0-7575-4788-1
revised!
Ofce and Clinic
Editor: Mary Waldo, RN, BSN, CRNO
Published by ASORN
This revised edition documents 89 procedures
performed by the nurse or technician in an
ophthalmic ofce or clinical setting. Each topic
includes an overview, a list of objectives, a list of
equipment needed for the procedure, step-by-step
instructions for performing the procedure and
the rationale for each action. Easy-to-read tables
allow for quick reference. New topics include
corneal sensation, pachymetry and tonometry.
Other topics include performing the basic
pediatric exam, taking axial length measurements
and more. A post-test for continuing nursing
education credits is available for purchase from
www.actioned.org.
3rd ed., 2011, 250 pages
#0240637 ISBN: 987-0-9828954-2-9
Operating Room and Ambulatory
Surgery Center
Editor: Annquinetta Dansby-Kelly, RN, CRNO
Published by ASORN
This excellent resource for all operating room
staff includes objectives, equipment listings
and instrumentation for a variety of ophthalmic
surgical procedures. It also includes step-by-step
descriptions of each surgical team members role,
from maintaining sterile technique to documenting
results in the patient record. Staff who may not
be experienced in ophthalmic procedures will nd
this to be an especially valuable reference. A post-
test for continuing nursing education credits is
available for purchase from www.actioned.org.
3rd ed., 2010, 90 pages
#0240635 ISBN: 978-0-9828954-0-5
clinical education for ophthalmic nurses
Ophthalmic nursing textbooks published by the American Society of Ophthalmic Registered Nurses
(ASORN) are valuable training resources and references for any ophthalmic setting.
Quality of Care
|

q
u
a
l
i
t
y

o
f

c
a
r
e
36
Ophthalmic Technology
Assessments
These assessments help you evaluate
whats new, whats effective, whats safe
and whats not. Ophthalmic Technology
Assessments are published on the ONE

Network and in the Academys journal,
Ophthalmology, which are Academy member
benets. Nonmembers may purchase back
issues of Ophthalmology or article reprints.
For free downloads and more information,
visit www.aao.org/ota.
Capsule Staining as an Adjunct to Cataract
Surgery, 2006, 7 pages
Intracameral Anesthesia, 2001, 7 pages; reviewed
for currency: 2006
Intraocular Lens Implantation in the Absence of
Capsular Support, 2003, 20 pages; reviewed for
currency: 2008

Confocal Microscopy, 2004, 11 pages; reviewed
for currency: 2009
Corneal Endothelial Photography, 1997, 7 pages;
reviewed for currency: 2008
Corneal Topography, 1999, 11 pages; reviewed for
currency: 2008
Deep Anterior Lamellar Keratoplasty as an
Alternative to Penetrating Keratoplasty, 2011,
10 pages
Descemets Stripping Endothelial Keratoplasty:
Safety and Outcomes, 2009, 13 pages
Safety of Overnight Orthokeratology for Myopia,
2008, 13 pages
Glaucoma
Aqueous Shunts in Glaucoma, 2008, 10 pages
Assessment of Visual Function in Glaucoma, 2011,
17 pages
Corneal Thickness Measurement in the
Management of Primary Open-Angle Glaucoma,
2007, 9 pages
Cyclophotocoagulation, 2001, 9 pages; reviewed
for currency: 2009
Laser Peripheral Iridotomy for Pupillary-Block
Glaucoma, 1994, 10 pages; reviewed for
currency: 2009
Laser Trabeculoplasty for Open-Angle Glaucoma,
2011, 7 pages
Nonpenetrating Glaucoma Surgery, 2001, 6 pages;
Novel Glaucoma Procedures, 2011, 15 pages
Optic Nerve Head and Retinal Nerve Fiber Layer
Analysis, 2007, 13 pages
Oculoplastics and Orbit
Cosmetic Oculofacial Applications of Botulinum
Toxin, 2005, 9 pages
Endonasal Dacryocystorhinostomy, 2001, 9 pages;
Functional Indications for Upper Eyelid Ptosis and
Blepharoplasty Surgery, 2011, 8 pages
Laser Blepharoplasty and Skin Resurfacing, 1998,
6 pages; reviewed for currency: 2008
Orbital Implants in Enucleation Surgery, 2003,
Orbital Radiation for Graves Ophthalmopathy,
2008, 12 pages
Current Role of Cryotherapy in Retinopathy of
Prematurity, in press
Detection of Clinically Signicant Retinopathy of
Prematurity Using Wide-Angle Digital Retinal
Photography, in press
Strabismus Surgery for Adults, 2004, 8 pages;

Excimer Laser Photorefractive Keratectomy (PRK)
for Myopia and Astigmatism, 1999, 16 pages
Intrastromal Corneal Ring Segments for Low Myopia,
2001, 7 pages; reviewed for currency: 2009
Laser In Situ Keratomileusis for Myopia and
Astigmatism: Safety and Efcacy, 2002,
LASIK for Hyperopia, Hyperopic Astigmatism, and
Mixed Astigmatism, 2004, 14 pages; reviewed
for currency: 2009
Phakic Intraocular Lens Implantation for the
Correction of Myopia, 2009, 15 pages
Wavefront-Guided LASIK for the Correction of
Primary Myopia and Astigmatism, 2008, 13 pages
Retina/Vitreous
Anti-vascular Endothelial Growth Factor
Pharmacotherapy for Age-Related Macular
Degeneration, 2008, 10 pages
Indocyanine Green Angiography, 1998, 6 pages;
Laser Scanning Imaging for Macular Disease,
2007, 8 pages
Photodynamic Therapy With Verteporn for
Age-Related Macular Degeneration, 2000,
The Repair of Rhegmatogenous Retinal
Detachments, 1996, 12 pages; reviewed for
currency: 2006
Single-Field Fundus Photography for Diabetic
Retinopathy Screening, 2004, 8 pages
Small-Gauge Pars Plana Vitrectomy, 2010, 7 pages
Surgical Management of Macular Holes, 2001,

Guidelines
Preferred practice pattern guidelines (PPP)
identify the characteristics and components
of quality eye care and form an excellent
core of guidance for your overall pattern
of practice. PPPs are available for free
download on the ONE
Network; visit www.

aao.org/ppp.
Cataract in the Adult Eye, 2011, 89 pages

Comprehensive Ophthalmology
Comprehensive Adult Medical Eye Evaluation,
2010, 20 pages
Pediatric Eye Evaluations, 2007, 32 pages
Quality of Ophthalmic Care, 2005, 3 pages
Bacterial Keratitis, limited revision, 2011, 27 pages
Blepharitis, limited revision, 2011, 20 pages
Conjunctivitis, limited revision, 2011, 31 pages
Dry Eye Syndrome, limited revision, 2011, 28 pages

Glaucoma
Primary Angle Closure, 2010, 25 pages
Primary Open-Angle Glaucoma, 2010, 50 pages
Primary Open-Angle Glaucoma Suspect, 2010,
26 pages

Amblyopia, 2007, 27 pages
Esotropia and Exotropia, 2007, 33 pages

Refractive Errors and Refractive Surgery, 2007,
70 pages
Vision Rehabilitation for Adults, 2007, 30 pages

Retina/Vitreous
Age-Related Macular Degeneration, 2008, 37 pages
Diabetic Retinopathy, 2008, 37 pages
Idiopathic Macular Hole, 2008, 20 pages
Posterior Vitreous Detachment, Retinal Breaks,
and Lattice Degeneration, 2008, 19 pages
Summary Benchmarks for

Guidelines
These easy-to-read summaries contain the most
relevant information contained in the PPPs.
Arabic, French, Greek, Italian, Portuguese and
Spanish translations are available. For free
downloads, visit www.aao.org/benchmarks.
|

t
r
a
n
s
l
a
t
e
d

a
c
a
d
e
m
y

p
r
o
d
u
c
t
s
37
Translated Academy Products
licensed clinical education products
The following products have been licensed and translated by international publishers over
the past decade. For more information on ordering these translated products or licensing
translation rights to other Academy products, send an e-mail to translations@aao.org.
Albanian
Basic Ophthalmology, 2009
Arabic
Dry Eye brochure, 2009
Chinese
Basic and Clinical Science Course (all sections),
20022007
French
Basic and Clinical Science Course
(selected sections), 20102011
Greek
Color Atlas of Gonioscopy, 2nd ed., 2011
Focal Points, 20052012
Japanese
Ophthalmology Journal, 20012012
Latvian
Macedonian
Polish
ProVision Series 4, 2009
Portuguese
Russian
Spanish
Basic and Clinical Science Course (all sections),
2007
Practical Ophthalmology, 2009
ProVision Series 4, 20082009
Turkish
Patient Education Products
in Spanish
See pages 4250 for patient education products
in Spanish.
how to order
Please send an e-mail to translations@aao.org
for information. (Note: Some of the older
translations may be unavailable.)
Note: Years on this page indicate when
translations were or will be published.
Clinical Education
20122013 Basic and Clinical Science
Course
An essential resource for practicing
ophthalmologists and residents; the gold
standard of ophthalmic references.
eBooks
page 12
Certied Ophthalmic Assistant Exam Study
Guide
Includes a self-study section with questions and
discussions, plus a self-assessment program
with hundreds of multiple-choice questions and
discussions.
Online
Online Multi-user
page 34
Focal Points Online Modules
Practical hands-on modules written and reviewed
by leading experts on the clinical issues that
ophthalmologists face every day.
pages 1617
Image Collection
More than 2,100 high-quality Academy images
that perfectly illustrate the information you share
with colleagues, residents and patients.
page 21
Member Benet! Ophthalmic News and
Education (ONE
) Network
A comprehensive online educational resource with
weekly Diagnose This quizzes, articles from six
ophthalmic journals and EyeNet Magazine, hundreds
of videos and podcasts, dozens of Academy Grand
Rounds cases, practice guidelines and more.
pages 1819
Member Benet! Ophthalmic Technology
Assessments
Evaluate whats new, whats effective, whats safe
and whats not.
page 36
Practicing Ophthalmologists Learning
System
A clinically relevant review of topics across all
practice emphasis areas (PEAs) in ophthalmology.
Perfect for keeping your knowledge up to date,
preparing for Maintenance of Certication (MOC)
exams or lifelong learning.
page 20
Free! Preferred Practice Pattern Guidelines
Online
Excellent core of guidance for your overall pattern
of practice.
page 36
The Profession of Ophthalmology: Practice
Management, Ethics, and Advocacy
Insights and practical information to help practicing
ophthalmologists and ophthalmology residents
deliver care efciently, ethically and effectively.
page 31
ProVision Series 4 Online
Includes 450 questions and discussions in nine
subspecialty areas. Includes 50 test items in each
practice emphasis area.
page 22
Ethics Courses
Engaging, interactive format that requires users
to respond to ethical dilemmas before moving
forward.
Commercial Relationships, Compensation and
Advertising
Informed Consent, Doctor-Patient Relationship
and Delegated Services
Research, New Technology and Collegiality
page 11
*Note: Some of these products are ash-based
and therefore not compatible with iPads, iPhones
or iPod Touches. Refer to the pages indicated for
more details.
online and mobile products
The Academy offers many publications, programs and resources in convenient electronic
versions, accessible from your computer, tablet or smartphone*. Refer to the pages indicated
for more details.
Electronic Products
|

e
l
e
c
t
r
o
n
i
c

p
r
o
d
u
c
t
s
38
|

e
l
e
c
t
r
o
n
i
c

p
r
o
d
u
c
t
s
39
Electronic Products
Patient Education
Digital-Eyes
Ophthalmic Animations for

Patients Subscription
More than 70 concise 3-D animations of eye
anatomy, common eye conditions and treatment
options.
page 47
Downloadable Patient Education Handout
Subscription
Full-color handouts cover nearly 100 eye
conditions across all subspecialties.
page 48
Downloadable Patient Education Videos
Give patients a preview of the surgical experience
and emphasize treatment compliance.
Understanding Age-Related Macular
Degeneration
Understanding Cataract Surgery
Understanding Diabetic Retinopathy
Understanding Dry Eye
Understanding Glaucoma
Understanding IOL Options for Cataract Surgery
Understanding LASIK and Wavefront
Waiting Room Videos for the Ophthalmic
Practice, Volumes 1 and 2
pages 4245
Image Collection
More than 1,900 high-quality Academy images
that perfectly illustrate the information you share
with colleagues, residents and patients.
page 47
Practice Management
E&M Internal Chart Auditor for
Ophthalmology, 2nd Edition, Online
Helps practices quickly and easily conduct internal
audits, just like third-party auditors.
page 58
ICD-9 for Ophthalmology Online Subscription
Complete, ophthalmology-specic diagnosis codes
accessible from your computer or mobile device.
page 59
Online Coding Courses
Compliance for Ophthalmic Coding, Billing and
Reimbursement
Introduction to Ophthalmic Coding
pages 5960
Ophthalmic Coding Coach
One-stop reference for obtaining proper payment
when coding minor or major surgeries and special
testing services in ophthalmology.
Online Subscription
Mobile Subscription for MDs
page 56
New! The Successful Ophthalmic ASC
Collection
Helps you improve the nancial and operational
performance of practice-owned ambulatory
surgery centers (ASCs).
page 52
Member Benet! Academy Online
Community
Join the largest online community for
ophthalmologists. Start a conversation,
share photos and recommend articles.
www.aao.org/community
page 4
Free! EyeWiki
EyeWiki, an online ophthalmic encyclopedia,

provides quality ophthalmic information for users
around the world. Consider adding a new article
in your area of expertise.
www.aao.org/eyewiki
page 64
Free! Eye Handbook
The Eye Handbook is a comprehensive treatment,
reference and diagnostic tool for eye care
professionals created by Cloud 9 Development
in collaboration with the Academy. Download
the free Eye Handbook smartphone app from the
iTunes App Store or the Android Market.
EyeSmart
|

e
y
e
s
m
a
r
t
40
The best prescription for online
eye health information
www.GetEyeSmart.org
newly expanded website!
The EyeSmart
public education program educates

consumers and patients about the importance of
eye health and empowers them to preserve their
healthy vision. One of the main ways EyeSmart
reaches the public is through its dynamic,
fast-growing website (www.geteyesmart.org),
which provides the most trustworthy and
medically accurate information about eye
diseases, conditions and injuries.
Features include:
Extensive Descriptions of Eye Conditions
Includes symptoms, diagnoses, treatment options,
surgical risks and benets.
Dynamic Videos
High-quality videos produced by the Academy.
High-Quality Images
Full-color, clearly labeled images illustrate text
descriptions.
New! EyeSmart in Spanish: Ojos Sanos
The high-quality English content including
videos has been translated into Spanish and is
now available at www.ojossanos.org.
Ask an Eye M.D.
An easy way to submit questions or read answers
provided by members of the Academy.
Find an Eye M.D.
Search for ophthalmologists by last name, city,
state, country or zip code.
Tips and Resources
Articles for maintaining healthy vision and
resources available through EyeSmart, EyeCare
America and other partners.
Sharing and Social Networking
E-mail articles to family and friends or post
articles on social networking sites.
EyeSmart Newsletter
A free monthly e-newsletter with information
about eye diseases, risk factors, treatments and
other eye health topics, plus the latest news about
EyeSmart initiatives at the community level.
Spread the Word About
EyeSmart Today!
Academy-Vetted Information, 24/7
Information on the site is reviewed for accuracy
and approved by members of the Academy.
Patient Compliance
Patients can read articles as many times
as needed and watch videos to increase their
understanding of their condition and
treatment plan.
Time Savings
EyeSmart is a trustworthy source for your patients
and their loved ones when you are not readily
accessible to them.
Supplement Patient Education Materials
Resources can be used to supplement Academy
patient education materials, which can help with
informed consent and managing malpractice risk.
Eye M.D. Awareness
Brings home the message that ophthalmologists
are the only eye care professionals who can help
prevent and diagnose eye conditions as well as
provide medical and surgical treatment.
|

e
y
e
s
m
a
r
t
41
EyeSmart
Free Resources to Help Inform
the Public
The EyeSmart
public awareness initiative

informs the public about eye diseases, injuries
and infections and the role ophthalmologists
play in the prevention, diagnosis and treatment
of eye conditions. Go to www.aao.org/
eyesmartcampaign to learn more.
Help your patients take charge of their eye health.
Order free informative materials, designed to
raise awareness about risks to their healthy vision.
The materials also promote www.geteyesmart.
org, the most trustworthy online resource for eye
health information.
Eye Injury Kit
Promote the Home, Safe Home message
to your patients with this informative kit. The
materials included help you convey the Academys
recommendation that every household should
have at least one pair of ANSI-approved protective
eyewear to protect family members against eye
injuries that can occur when cleaning, working on
projects or engaging in recreational activities.
Contents:
1 pack of 250 Eye Injury Info Cards
1 Eye Injury Poster (11 17)
1 EyeSmart Tabletop Display
FREE
#0600112T
Eye Injury Information Card
This two-sided card promotes the use of protective
eyewear and informs your patients of the many
household activities that can lead to eye injuries.
Package of 250
FREE
#0600109
Eye Injury Poster
This 11 17 poster reminds your patients that
the best way to prevent eye injuries to themselves
and their family members is to wear protective
eyewear.
FREE
#0600110
Eye Disease Ofce Kit
EyeSmart materials on age-related eye diseases
reinforce the importance of early detection of
eye disease through the recommendation that all
adults, even those without signs or risk factors for
eye disease, should have a baseline screening for
eye disease at age 40.
Contents:
1 pack of 250 EyeSmart Info Cards
1 EyeSmart Tabletop Display
1 EyeSmart Eye Disease Awareness Poster
(11 17)
1 EyeSmart AMD Poster (11 17)
1 EyeSmart Cataracts Poster (11 17)
1 EyeSmart Diabetic Retinopathy Poster
(11 17)
1 EyeSmart Glaucoma Poster (11 17)
1 EyeSmart Window Cling
FREE
#0600117
Eye Disease Information Card
This card informs your patients about risk factors for
age-related eye diseases and the crucial role that
regular eye exams play in saving vision.
Package of 250
FREE
#0600101
Eye Disease Posters
These 11 17 posters provide important eye
health reminders about eye disease awareness,
cataracts, glaucoma and AMD.
FREE
Eye Disease Awareness #0600103
Cataracts #0600115
Diabetic Retinopathy #0600116
Glaucoma #0600106
AMD #0600108
Window Cling
This 5 4 nonadhesive static sticker is an eye-
catching way to promote EyeSmart at your ofce.
FREE
#0600104
Note: EyeSmart materials are not available for
shipping outside of the United States.
Patient Education
|

p
a
t
i
e
n
t

e
d
u
c
a
t
i
o
n
42
patient education videos
These educational videos now available in a downloadable format give patients a
preview of the surgical experience and emphasize compliance with your treatment plan.
Surgical titles feature an OMIC-reviewed Aid to Informed Consent.
Understanding Age-Related
Macular Degeneration
This educational video features real patients
discussing their experiences with AMD. A physician
(played by an actor) clearly discusses diagnosis
and treatment options. High-quality computer
animations of the eye and AMD are used.
Contents:
Dry and wet forms of AMD
Anti-VEGF treatment
Photodynamic therapy
Standard laser therapy
Dietary supplements
Use of Amsler grid
Use of low-vision devices
Resources for AMD patients
Special Features
High-quality animations are used throughout
to illustrate the condition and treatment options.
Includes an OMIC-reviewed Aid to Informed
Consent, looped versions (DVD only) and Spanish-
language option.
View clips at www.aao.org/amdvideo.
2008; main presentation: 13 minutes,
plus additional menu options
DVD
#050117 ISBN: 978-1-56055-894-1
Downloadable Version #050124V
This educational video features real patients
discussing how cataracts affected their lifestyles,
their positive cataract surgery experiences and
how their vision improved after surgery. An
ophthalmologist (played by an actor) clearly explains
cataract development, the phacoemulsication
procedure and risks and benets.
Contents:
How the eye sees
How a cataract forms
Cataract from trauma
Congenital cataract
Phacoemulsication and IOLs
YAG laser capsulotomy
Special Features
High-quality animations are used throughout.
Consent, looped version (DVD only) and Spanish-
language option.
View clips at www.aao.org/cataractvideo.
3rd ed., 2009; main presentation: 9 minutes, plus
additional menu options
DVD
#050122 ISBN 978-1-61525-001-1
Price per DVD or downloadable video
Understanding IOL Options for
Cataract Surgery
In this video an ophthalmologist (played by an
actor) clearly, concisely and objectively discusses
the different types of IOLs for cataract surgery.
Real IOL patients share their experiences, and
high-quality computer animations illustrate IOL
options, implantation and how IOL choice affects
vision.
Contents:
Monofocal IOLs
Multifocal IOLs
Accommodative IOLs
Monovision
Toric IOLs
Limbal relaxing incisions
Special Features
High-quality graphics and computer animations
are used throughout. Includes OMIC-reviewed Aid
to Informed Consent chapter, looped versions (DVD
only) and Spanish-language option.
View clips at www.aao.org/ioloptionsvideo.
2009; main presentation: approximately
12 minutes, plus additional menu options.
DVD
#050120 ISBN: 978-1-56055-959-7
|

p
a
t
i
e
n
t

e
d
u
c
a
t
i
o
n
43
Patient Education
This educational video explains nonproliferative
(NPDR) and proliferative (PDR) diabetic retinopathy
from both the physicians and the patients
perspectives. It features an ophthalmologist
(played by an actor) explaining symptoms, diagnosis
and treatment options, as well as real patients
sharing their own experiences.
Contents:
NPDR and PDR
Macular edema and macular ischemia
Neovascularization
Vitreous hemorrhage
Fluorescein angiography, ultrasound imaging
and optical coherence tomography
Focal and pan-retinal laser treatments
Anti-VEGF treatment
Vitrectomy surgery
Special Features
Consent, looped versions (DVD only) and Spanish-
language option.
View clips at www.aao.org/drvideo.
2008; main presentations: approximately
11 minutes, plus additional menu options
DVD
#050118 ISBN: 978-1-56055-895-8
This educational video helps patients understand
the causes, management and treatment of dry
eye. It features commentary from a patient with
dry eye and from an ophthalmologist (played by
an actor).
Contents:
Benets, quantity and quality of tears
Tear lm layers
Symptoms of dry eye
Causes of dry eye (environmental or chronic
conditions)
Treatment methods (eyedrops or punctal plugs)
Ways to relieve symptoms
Special Features
High-quality animations are used throughout.
Includes looped versions (DVD only) and Spanish-
language option.
View clips at www.aao.org/dryeyevideo.
Educational support provided by Allergan.
DVD
#050112 ISBN: 978-1-56055-721-0
buy all and save!
Downloadable Patient Education
Video Collection
All of the Academys patient education videos
offered on DVD can now be downloaded as
electronic video les. Available in a variety of
le formats for greater exibility when educating
patients, these videos have the same high-quality
production values as their DVD counterparts and
most special features. For more information, see
individual descriptions of patient education videos.
What you get with each video:
English and Spanish presentations with
high-quality animations
Various le types: Flash, iPad/iPhone/iPod,
QuickTime high and standard denition and
Windows Media*
Spanish-language translation
OMIC-reviewed Aid to Informed Consent for
surgical titles
$2,025 $1,420 member / $2,655 $1,920 nonmember
#057160V
*Note: QuickTime high denition is not included
in either of the Waiting Room videos or the LASIK
video (see pages 44 and 45).
|

p
a
t
i
e
n
t

e
d
u
c
a
t
i
o
n
44
patient education videos
Patient Education
In this educational video, an ophthalmologist
(played by an actor) helps patients understand
how glaucoma affects normal eye and optic
nerve functions, the different types of glaucoma,
diagnostic techniques and treatment options.
Throughout the program, compliance is
emphasized, as is the importance of regular
glaucoma evaluations.
Contents:
How glaucoma affects normal eye functions
Open-angle and closed-angle glaucoma
Risk factors and detection
Real patients accounts
Treatment options (medications or surgery)
Demonstration of instilling eyedrops correctly
Possible side effects of glaucoma medications
Special Features
Consent chapter, looped versions (DVD only) and
Spanish-language option.
View clips at www.aao.org/glaucomavideo.
Educational support provided by Allergan.

2006; 10 minutes, plus menu options
DVD
#050111 ISBN: 978-1-56055-639-8
Understanding LASIK
and Wavefront
This educational video presents a positive
overview of the LASIK procedure. It shows real
patients discussing their experiences with LASIK
and an ophthalmologist (played by an actor)
explaining the risks and benets of the procedure.
A separate section features animation and
explanation of wavefront technology so you can
choose to show it when needed.
Contents:
Presentation showing the microkeratome
method
Presentation showing the femtosecond method
How the eye works
Types of refractive errors (myopia, hyperopia
and astigmatism)
LASIK and wavefront-guided LASIK
The LASIK candidate
Side effects
Benets, risks and alternatives
Special Features
High-quality graphics and computer animations
are used throughout. Includes OMIC-reviewed
Aid to Informed Consent chapter and Spanish-
language option.
View clips at www.aao.org/lasikvideo.
(not available on DVD)
new!
Put Your EHR to Meaningful Use
With Academy Patient Education
Products
Use your electronic health record (EHR) system
to simplify and enhance your patient education
efforts. Did you know its possible to meet
recommended meaningful use criteria for your
EHR system using the Academys trusted patient
education products? Currently, the Academys
patient education videos and handouts can be
integrated into NexTechs and Medows EHR
systems and Sophronas ophthalmology-specic
patient portal. NexTech, Medow and Sophrona
clients can now conveniently access Academy
patient education products on demand from their
centralized system.
Why should you use Academy products with your
EHR system?
Reduce malpractice risk. Your EHR system
makes it easier for you to provide trustworthy
patient education materials from the Academy,
the undisputed leader in ophthalmic education.
Its so easy. Academy videos and handouts are
conveniently linked to ICD-9 codes so they are
easy to access as you use your system.
You will always have current material. The
Academy regularly provides the latest clinically
reviewed content to your EHR company so it
can automatically update your system.
Dont currently have Academy patient education
tools in your EHR system? Just ask! Let your EHR
provider know that you want to be able to access
the Academys patient education content through
your EHR system. Have your sales or customer
service representative contact Kierstan Boyd,
the Academys director of Patient Education, at
kboyd@aao.org.
|

p
a
t
i
e
n
t

e
d
u
c
a
t
i
o
n
45
Patient Education
new!
Access Academy patient
education videos on
Eyemaginations LUMA system
The entire collection of the Academys patient
education videos can now be viewed on
Eyemaginations LUMA system. This offers
existing LUMA users a convenient way to show
their patients trustworthy and reliable video
content from the Academy, as well as other
Eyemaginations content, from one integrated
system. For more information, visit
http://corporate.eyemaginations.com/
healthcare-solutions/eyecare/luma/pricing.
Waiting Room Videos for the
Ophthalmic Practice, Volumes
1 and 2
Make the most of your waiting room by educating
your patients and their family members while they
wait. With the Academys waiting room videos,
you can provide valuable information in a brief
period of time.
These videos deliver advertising-free presentations
about common eye conditions that inform and
engage your patients and their family members. At
the same time, the videos create an effective and
enjoyable diversion, helping to reduce stress with
engaging visuals and soothing soundtracks.
Main differences between volumes 1 and 2:
Different eye facts and musical interludes
between presentations
Animations used in volume 2 have been
enhanced
Contents of both volumes:
Diabetic retinopathy
Eyelid problems
Refractive errors
Retinal detachment; oaters and ashes
Cataract
Tearing
Dry eye
Inserting eyedrops
Red eye
Glaucoma
Routine eye exam
Amblyopia
AMD
Low vision
Eye care specialists
Special Features
High-quality animations are used throughout;
continuous looping DVD requires no effort from
ofce staff (DVD only), closed-captioning for
low or no sound options, and Spanish-language
version.
Each presentation is 2 to 4 minutes long and, in
DVDs, is followed by a short musical interlude and
brief eye facts.
Practice, Volume 1
2007; approximately 1 hour
DVD
#050114 ISBN: 978-1-56055-819-4
View clips at www.aao.org/waitingroom1.
Practice, Volume 2
2009; approximately 1 hour
DVD
#050119 ISBN: 978-1-56055-958-0
View clips at www.aao.org/waitingroom2.
save 10%
Purchase Waiting Room DVD for the
Ophthalmic Practice, Volumes 1 and 2,
and save 10%.
#050121 ISBN: 978-1-56055-992-4
Note: Price reects discount.
|

p
a
t
i
e
n
t

e
d
u
c
a
t
i
o
n
46
Patient Education
powerpoint
presentations
Engage your audience with customizable and dynamic PowerPoint presentations. Whether
you are presenting to patients, members of the public, colleagues, students or staff, these
presentations are designed to save you time, enhance your audiences comprehension and
increase their interest with text, images and video clips.
Advances in Refractive Surgery
Engage groups of prospective patients with the
help of informative and attractive PowerPoint
presentations on refractive surgery. Each of the
12 customizable presentations begins with a
lesson on the basic anatomy of the eye, followed
by a discussion of a specic refractive surgery
procedure. All presentations include full-color
illustrations, photographs, high-quality
animations and a brief, customizable one-page
patient handout. PC and Mac
compatible.
Customizable presentation topics include:
Accommodative and multifocal IOLs
Advanced surface ablation
Bladeless LASIK
Conductive keratoplasty (CK)
How the eye works
Incisional procedures
Intacs
LASIK and Epi-LASIK
Monovision for presbyopia
Phakic IOLs
Refractive lens exchange
Wavefront-guided laser surgery
2nd ed., 2009
#054126 ISBN: 978-1-61525-039-4
The Eye Over Time
Inform patients, community groups, students
and seniors about common eye conditions with
these customizable presentations. Each of the
11 presentations includes full-color illustrations,
photographs, high-quality animations and a brief,
customizable one-page patient handout. PC and
Mac compatible.
Customizable presentations include:
AMD
Cataract surgery
Common eye conditions in children
Dry eye
Eyelid problems and cosmetic procedures,
including Botox
Floaters and ashes
Glaucoma
How the eye works
Low vision
2nd ed., 2009
#054127 ISBN: 978-1-61525-040-0
|

p
a
t
i
e
n
t

e
d
u
c
a
t
i
o
n
47
Patient Education
communication tools
Produce professional-looking, customized patient education information materials
for print or the Web about specic conditions and treatments.
Digital-Eyes
Ophthalmic
Animations for Patients
Subscription
Make your website, PowerPoint slides and
chairside education more dynamic with this
revised downloadable collection of more than
70 concise animations of eye anatomy, common
eye conditions and treatment options. Subscribe
to Digital-Eyes and gain instant access to updated
and new animations as soon as they become
available. Download the les as often as you wish
and save them to your computer. All presentations
are offered in English and Spanish. Enhance
patient communication with this effective
audiovisual tool.
Topics include:
AMD
Cataract
Dry eye
Eyelid problems
Floaters and ashes
Glaucoma
How the eye works
How to insert eyedrops
LASIK
Red eye
Refractive procedures
What is presbyopia?
File formats include Flash, QuickTime and
Windows Media. A one-year subscription gives
you access to all animations and updates as they
become available.
View samples at www.aao.org/digitaleyes.
Educational support provided by Genentech.

2nd ed., 2009
#DIGITALEYES
Personal-Eyes
Printable
Patient Handouts
Personalize and customize more than 200 patient
education handouts that explain diseases,
procedures, diagnostic tests and treatments.
Easily add your practice logo, contact information
and images. Change text and font size if needed.
Spanish-language versions for some of the most
frequently used handouts are included. PC and
Mac compatible.
Categories include:
Cataract
Cornea and external disease
General interest
Glaucoma
Low vision and eyewear
Neuro-ophthalmology
Oculoplastics
Pediatrics and strabismus
Refractive surgery
Retina and vitreous
Trauma and sports safety
2007
#058030 ISBN: 978-1-56055-811-8
Image Collection
The Image Collection on the ONE
Network
provides more than 1,900 high-quality Academy
images that perfectly illustrate the information
you share with colleagues, residents and patients.
Easily nd images with a powerful search function
that lters according to several criteria. Enhance
your presentations, website and handouts with
professional media. Get three months of unlimited
downloads with your paid subscription.
Browse images today at
www.aao.org/imagecollection.
#0240392
|

p
a
t
i
e
n
t

e
d
u
c
a
t
i
o
n
48
Patient Education
downloadable handouts
Print these convenient and cost-effective patient education handouts on demand so your
patients always have the most current information. These full-color handouts cover nearly
100 eye conditions across all subspecialities.
Downloadable Patient Education
Handout Subscription
Annual subscription offers you choice and
convenience. You can download and print nearly
100 PDF patient handouts describing eye
conditions and treatment options. These full-color
titles feature Academy peer-reviewed content
reviewed on a regular basis, and high-quality
images. Handouts are designed to print on
standard 8
1
/2 11 paper and can easily be
customized with your practice information before
or after printing.
In addition to the preprinted brochure titles listed
on the next page, this subscription also includes
these handouts:
Bells Palsy
BPH Medications and Eye Surgery
Carotid Artery and the Eye
Eye Safety for Children
Eyelid Spasms
Giant Papillary Conjunctivitis
Herpes Simplex Eye Disease
Herpes Zoster
Intraocular Lenses
Ischemic Optic Neuropathy
Learning Disabilities
Living With Vision Loss in One Eye
Microvascular Cranial Nerve Palsy
Ocular Rosacea
Optic Neuritis
Photodynamic Therapy for Age-Related
Posterior Capsulotomy in Spanish
Presbyopia
Preventing Eye Injuries
Pseudotumor Cerebri
Retinitis Pigmentosa
Retinopathy of Prematurity
Smoking and Eye Disease
Tearing in Adults
Thyroid Eye Disorders
Treatment of Amblyopia
Visual Field Test
Wavefront-Guided LASIK
The Downloadable Patient Education Handout
Subscription also includes all preprinted
brochure titles on page 49.
One-year subscription
#PEHANDOUTS
Eyedrop Information Pad
Makes prescribing and using eyedrops quick
and easy. Just ll in the blanks, and your patient
knows when to take the medication. On the other
side is a simple diagram showing how to use the
drops correctly.
Package of 50
#051202 ISBN: 978-1-56055-382-3
Eye Sketch Pad
Communicate with your patients more effectively
and efciently by sketching their eye conditions
on the illustrated frontal, lateral or fundus view
of the eye.
Package of 50
#051200 ISBN: 978-1-56055-381-6
new!
Put Your EHR to Meaningful Use
With Academy Patient Education
Products
See page 44 for details.
|

p
a
t
i
e
n
t

e
d
u
c
a
t
i
o
n
49
Patient Education
patient education brochures
Academy patient education brochures pair full-color images with text
that is comprehensive but nonclinical and geared toward building your
patients understanding.
Adult Strabismus AAPOS* #051128
Amblyopia #051070
AMD and Nutritional Supplements
#051142
Anti-VEGF Treatment for AMD
#051143
Botox
ASOPRS** #051134
Cataract #051084
Cataract Surgery #051112
Conjunctivitis #051145
Contact Lenses #051139
Corneal Abrasion and Erosion #051146
Corneal Transplants #051118
Cystoid Macular Edema
#051147
Detached and Torn Retina #051094
Diabetic Retinopathy
#051088
Dry Eye #051100
Endothelial Keratoplasty (EK) #051140
Eye Care Facts and Myths #051104
Eyedrops #051133
Eyelid Margin Disease Including
Blepharitis #051148
Eyelid Surgery #051110
Face-Down Recovery After
Retinal Surgery #051149
Floaters and Flashes #051064
Fuchs Dystrophy #051151
Glaucoma #051062
Headache #051098
Keratoconus #051152
Laser Iridotomy #051153
Laser Surgery of the Eye #051066
Laser Trabeculoplasty #051323
LASIK #051138
Low Vision
#051086
#051141
Macular Hole #051154
Macular Pucker #051155
Migraine #051156
Multifocal and Accommodative IOLs #051135
Overow Tearing and Chronic Eye
Infections in Infants #051157
Photorefractive Keratectomy (PRK) #051129
Posterior Capsulotomy #051158
Pseudostrabismus #051136
Pterygium and Pinguecula #051159
Ptosis in Children and Adults #051072
Refractive Errors #051090
Refractive Surgery #051069
Retinal Angiography
#051150
Retinal Vein Occlusion #051160
Seeing Well as You Grow Older #051080
Selective Laser Trabeculoplasty #051131
Strabismus #051096
Stye and Chalazion #051144
Subconjunctival Hemorrhage #051161
Surgery for Open-Angle Glaucoma #051137
Uveitis #051106
Vitrectomy Surgery
#051114
What Is an Ophthalmologist? #051116
Preview brochures online at www.aao.org/store
and enter keyword brochure.
Packages of 100
*AAPOS Jointly developed by the American
Academy of Ophthalmology and the American
Association for Pediatric Ophthalmology and
Strabismus.
**ASOPRS Jointly developed by the American
Academy of Ophthalmology and the American
Society of Ophthalmic Plastic and Reconstructive
Surgery.
10-Pocket Brochure Holder
Perfect for display and storage, this sleek,
two-tiered holder sits on counters and tabletops
or can be mounted to a wall. Each of the 10
pockets can accommodate up to 100 Academy
brochures. Dimensions: 9 21
#051004 ISBN: 978-1-56055-785-2
Brochures in Spanish
Blefaritis (Blepharitis) #051340
Catarata (Cataract) #051300
Degeneracin Macular

(Macular Degeneration) #051339
Glaucoma #051304
Manchas Flotantes y Centelleos
(Floaters and Flashes) #051308
Ojo Seco (Dry Eye) #051312
Orzuelo y Chalazin
(Stye and Chalazion) #051341
Pterigi y Pingcula
(Pterygium and Pinguecula) #051342
Retinopata Diabtica

(Diabetic Retinopathy) #051302
Sponsored in part by
|

p
a
t
i
e
n
t

e
d
u
c
a
t
i
o
n
50
Patient Education
patient education booklets
Provide patients with in-depth information about their surgery or long-term treatment
of their eye condition. Academy booklets include comprehensive explanations enhanced
with full-color images and enlarged type for easier reading.
IOL and Cataract Patient Education
Collection
Purchase this kit and save 15%.
This convenient starter kit offers clear, thorough
and nonbiased patient education on enhanced
lens options. Kit includes:
1 DVD
200 copies of each brochure title
Multifocal and Accommodative IOLs
Cataract Surgery
20 copies of each booklet title
Cataract Surgery
Enhanced Lens Options for Cataract Surgery
#053001 ISBN: 978-1-61525-150-6
Cataract Surgery
Provides answers to commonly asked questions to
help patients understand cataracts and cataract
surgery. The following topics are covered:
Causes, diagnosis and symptoms
Types of lenses used after cataract surgery
Preoperative preparations and postoperative
care
Long-term care
Risks and benets of surgery
2011, 17 pages
Package of 20
#052022 ISBN: 978-1-56055-529-2
Includes detailed, easy-to-understand information
on the following topics:
Types of diabetic retinopathy
Diagnosis and treatment options
Tips for compliance
2009, 29 pages
Package of 20
#052020 ISBN: 978-1-56055-592-6

Enhanced Lens Options for
Cataract Surgery
Provides patients with clear, concise information
on various lens options available after cataract
surgery, including traditional and presbyopia-
correcting IOLs. The following topics are covered:
Basic discussion of cataract surgery
Denition of IOLs
Monofocal IOLs
Multifocal and accommodative IOLs
Astigmatism and toric IOLs
Monovision
Factors to consider when choosing an IOL
2009, 17 pages
Package of 20
#052024 ISBN: 978-1-56055-942-9
|

a
a
o
e
:

p
r
a
c
t
i
c
e

m
a
n
a
g
e
m
e
n
t
51
aaoe membership
Join AAOE, the Leading
Organization for Practice
Management in Ophthalmology
Managing a practice in this challenging health
care and economic environment is complex.
Thats why membership in the American Academy
of Ophthalmic Executives (AAOE), the practice
management arm of the American Academy of
Ophthalmology, is benecial to you and your
career.
AAOE Provides You With
Up-to-Date Information and
Learning and Networking
Opportunities
Support in seven key competencies
necessary to run a practice:
Business operations and nance
Coding and reimbursement
Compliance and risk management
Human resources
Information technology
Marketing and business development
Professional growth
Online practice management tools and
resources:
EHR Central
E-prescribing
PQRS (formerly PQRI)
Benchmarking survey
Allied Health Recruitment and Training Toolkit
Job descriptions
Courses
Guides
And more
E-mail bulletins on coding, management,
managing/training allied health personnel,
ophthalmic news and advocacy
An annual subscription to EyeNet
Magazine (12 issues)
Free Annual Meeting registration and
priority housing
A host of Listservs
Answers to your coding questions (limit of
two each year your membership is active)
Member discounts on events, courses,
products and other services
AAOEs Resources Benet You
and Your Bottom Line
Learn to properly code for appropriate
reimbursemenat
Increase your management expertise
Learn to run your practice in a more
strategic way
Discover ways to streamline workow
Find out best practices to improve
efciency and protability
Can partner with your practice
administrator more effectively
Become better prepared at anticipating
and overcoming challenges ahead
Join AAOE Today and Take Your
Practice and Your Career to New
Heights!
For more information, visit
www.aao.org/joinaaoe.
Membership in AAOE is available only to
practice management staff and physicians
employed in a practice where one or more
physicians are members of the American
Academy of Ophthalmology.
Joining AAOE was one of the best things I
could ever have done in this job. Its just an
amazing resource for quick answers to practice
management questions. It keeps me informed of
what I need to know. Its a huge support system
for all the many challenges we face every day.
D. Lauren Mangan, Executive Director
Branford, Conn.
AAOE is a valuable resource for both physician
and staff. AAOE provides valuable guides and
insights on the practice of ophthalmology
benchmarking nancials, how to hire, how to
appropriately code for visits, marketing advice
and much more. I strongly encourage any
ophthalmologist with an ofce-based practice
to join.
Bradley Sandler, MD
Faireld, Calif.
Membership Category for
Billers/Coders
AAOE membership ensures that your billers and
coders are up to date on critical coding issues,
offers valuable tips from the Academys coding
experts, provides access to the E-Code Listserv
and more. For pricing and benets, visit
www.aao.org/aaoe.
Note: Your practice must employ an AAOE
member to be eligible for the AAOE/Biller
membership category.
Special Membership Pricing for
Young Ophthalmologists (YOs)
YOs in a residency program, in fellowship training
or in their rst year of practice are entitled to free
AAOE membership. Eligible YOs are automatically
enrolled in AAOE. In their second year of practice,
they can join AAOE for $145. Visit www.aao.org/
aaoe for more information.
AAOE Consultants Directory
Medical practice management consultants can
help you sort out the complexities of practice
administration. All consultants listed have
been prequalied by AAOE through letters of
recommendation provided by satised Academy
and/or AAOE members and have many years of
experience consulting with ophthalmic practices.
This convenient service is available to all
Academy and AAOE members at
www.aao.org/managementconsultants.
|

a
a
o
e
:

p
r
a
c
t
i
c
e

m
a
n
a
g
e
m
e
n
t
52
business operations and nance
new!
The Successful Ophthalmic ASC:
Administration, Operations and
Procedures
This module addresses the day-to-day challenges
of operating an efcient ophthalmic ASC while
keeping clinical quality high. Use this module to:
Identify which quality markers you want to use
Understand the administrative and business
support services that are essential to a
smooth-running ophthalmic ASC: human
resources and benets management, technology
infrastructure management, equipment and
supply procurement, billing and collection
services, nancial reporting and control, legal
services and facility maintenance
Learn how to provide these support services
effectively: questions to ask suppliers, potential
hires; in-house versus contract services; training
Simplify the creation of required paperwork
presurgery patient rights notications, advance
directives, patient acknowledgment and
consent forms, disclosure of nancial interest
notices, patient instruction sheets using the
templates provided as guides
Understand the forms and features of an
electronic health record system
Eliminate costly scheduling gaps through block
booking and other techniques
Understand the type of policies and procedures
manual required of all ASCs by states and
review sample language and contents for such
a manual
2011, 11 pages, Downloadable PDF
#012404V ISBN: 978-1-61525-242-8
new!
Complete Guide to Coding
This module addresses correct coding principles
unique to ASCs that do not follow the same rules
as coding in the physician ofce setting.
Use this module to:
Learn what denes an ASC
Identify covered and noncovered procedures
Understand guidelines for terminated
procedures
Select the correct CPT
and HCPCS modiers

Learn the impact of National Correct
Coding Initiative edits
Understand site-of-service differential
Learn coverage policies for devices, tissue and
injectable drugs such as amniotic membrane,
corneal tissue, glaucoma valves, gold weights,
injectable drugs and intraocular lenses
Identify situations where the ASC and
physician claims wont match
Receive claim submission tips
Learn when the patient is responsible
for payment
Identify proper documentation and claim
submission for wrong site, wrong surgery cases
#012405V ISBN: 978-1-61525-243-5
new!
Designing and Building
This module addresses the many decisions facing
owners who plan to design and construct a new
ASC or to expand or remodel an existing facility.
Use this module to:
Fine-tune your goals for the facility and align
them with your choices
Decide between an onsite or a freestanding
facility
Upgrade an existing facility
Select an experienced project team
Estimate construction costs for new or
remodeled facilities
Understand ASC certication and accreditation
and its effect on design
Learn the principles of design and space
planning
Understand design and development
methodologies
Identify and avoid common mistakes
#012401V ISBN: 978-1-61525-239-8
Price per module
CPT

|

a
a
o
e
:

p
r
a
c
t
i
c
e

m
a
n
a
g
e
m
e
n
t
53
new!
The Successful Ophthalmic
ASC: Financial Reporting and
Management
This module discusses the relationship between
nancial reporting and nancial management of
ASCs and explains the roles these tasks play in
maintaining a protable and stable enterprise.
Use this module to:
Understand the goals of nancial reporting and
nancial management
Develop focused nancial reports to support
trend analysis and management decision-
making
Learn the elements of data collection, analysis
and reporting that are unique to ophthalmic
ASCs
Understand and use common internal and
external benchmarking ratios to assess your
facilitys operational efciency
Implement procedures to improve nancial
management
#012400V ISBN: 978-1-61525-238-1
new!
The Successful Ophthalmic
ASC: Managing ASC Quality and
Performance
This module offers a seven-step blueprint for
establishing and maintaining an effective ASC
quality-management program that implements,
monitors and evaluates quality- and performance-
improvement efforts. Use this module to:
Identify sources for keeping current with
measurements of compliance and with the
rules and regulations governing ASCs in
your state
Establish a quality-improvement committee
Document the content of your quality-
improvement plan and your quality-
improvement committees responsibilities
using the templates provided
Understand which governing documents are
required for your ASC, and prepare or revise
them using the templates provided
Learn how to document clinical activities
efciently
Establish standards of care for patients,
surgeons and staff that meet or exceed those
mandated by certication and accreditation
entities
Identify ways to enhance quality of care
to differentiate your facility from your
competitors
Learn about the importance of annual internal
and external benchmarking in measuring
the effectiveness of your facilitys quality-
management program
Develop methods and measures for assessing
patient and staff satisfaction using the sample
surveys, questionnaires, reports and worksheets,
which you can customize for your facility
#012402V ISBN: 978-1-61525-240-4
Price per module
save 10%
Buy all of The Successful Ophthalmic ASC
modules and save 10%
Developed by AAOE in partnership with the
Outpatient Ophthalmic Surgery Society (OOSS),
these ve downloadable PDF modules help
improve the nancial and operational performance
of practice-owned ASCs.
|

a
a
o
e
:

p
r
a
c
t
i
c
e

m
a
n
a
g
e
m
e
n
t
54
business operations and nance
The Protable Practice:
Contracting and Payer
Management
Developed by AAOE, this module examines
contracting with insurance plans and includes
considerations for new and existing practices.
Use this module to:
Understand the different types of insurance
Monitor the efcacy of new and existing
contracts and their overall value to the practice
Understand contract components and language
Negotiate new contracts
2009, 24 pages
#012187 ISBN: 978-1-61525-031-8
Creating and Reaping Value
Through Practice Ownership
Most ophthalmologists in private practice will elect
to own or have an ownership stake in a practice at
some point in their career. Developed by AAOE,
this module provides guidance on creating and
sustaining value through each of the various paths
to ownership, addressing exit strategies as well.
Use this module to:
Understand valuation methodologies and
considerations
Evaluate various paths to ownership, including
buying an existing practice, merging with
one or more practices, starting a practice and
buying into a group practice
Understand exit considerations associated
with selling a practice, closing a practice and
a practice pay-out
2009, 36 pages
#012194 ISBN: 978-1-61525-038-7
Developing and Communicating
Financial Reports
Developed by AAOE, this module discusses the
information that administrators and physician
owners can use to measure the effectiveness
of operations and assess the overall health and
development of the practice. Use this module to:
Understand the importance of reporting in
strategic planning
Develop a set of management reports and
requirements to ensure that the reports are
accurate and meaningful
Communicate report ndings to stakeholders
2009, 32 pages
#012188 ISBN: 978-1-61525-032-5
Developing and Implementing an
Ophthalmic Financial Policy
Developed by AAOE, this module introduces
practices of all sizes to the task of creating an
ophthalmic nancial policy and to the processes,
rules and guidelines that govern it. Use this
module to:
Develop procedures for billing and
collections, accounts payable, payroll,
physician compensation and more
Devise policies specic to your practice
Customize a nancial policy for your practice
using the template provided
2009, 24 pages
#012191 ISBN: 978-1-61525-035-6
The Protable Practice: Managing
the Billing and Collection Process
Developed by AAOE, this module describes the
processes and workow that convert clinical
services to practice income. Use this module to:
Make the best use of your practice
management software
Create an efcient billing workow
Manage accounts receivable to minimize
rejected claims and maximize collections
Understand how different types of reports can
help you ne-tune your billing operations
Tailor your stafng to your practices billing
needs
2009, 52 pages
#012185 ISBN: 978-1-61525-029-5
Structuring Appropriate Physician
Compensation Arrangements
Developed by AAOE, this module offers advice
on income division in a group practice. Having
an unfair or otherwise-awed arrangement for
compensating partners in a medical practice can
make for an uncomfortable work environment and
can signicantly affect the bottom line. But revising
such a scheme or designing a new one is no small
undertaking. Use this module to:
Assess your current system
Evaluate different compensation models
Understand the changes in circumstances
that necessitate a review
2009, 16 pages
#012193 ISBN: 978-1-61525-037-0
Understanding Financial
Statements
Developed by AAOE, this module describes the
practical uses and types of nancial statements
and reports that are commonly prepared by practice
accountants and managers and are specic to the
operation of ophthalmology practices. Use this
module to:
Understand the nancial statements and
reports commonly used in an ophthalmology
practice
Become aware of the practical uses and
misuses of these statements and reports
Develop a practice budget
2009 16 pages
#012192 ISBN: 978-1-61525-036-3
Price per module
buy all and save!
The Protable Practice Collection
Purchase the complete set of seven modules
with binder and tabs, and save 10%.
#012196 ISBN: 978-1-61525-092-9
|

a
a
o
e
:

p
r
a
c
t
i
c
e

m
a
n
a
g
e
m
e
n
t
55
The Dispensing Ophthalmologist:
What MDs and Administrators
Need to Know to Operate a
Protable Dispensary
Arthur De Gennaro
Published by AAOE, this comprehensive book on
optical dispensaries is the real-world guide that
should be on the shelf of every ophthalmologist
and practice administrator. It offers detailed
advice on the practical aspects of opening an
optical dispensary, how to operate it at peak
protability and much more.
Topics include:
Dispensary integration
Business planning and market research
Dispensary planning and design
Dispensary marketing and retail sales
Proting from managed vision care
Evaluating and hiring opticians
Optometry and the dispensing ophthalmologist
Loss prevention
Computerization of the dispensary
Success measurements
2008, 280 pages
#012179 ISBN: 978-1-56055-821-7
The Ophthalmic Executives
Resource Guide: 40 Ways to Raise
Revenue and Cut Costs
Developed by AAOE, this module offers practical,
easily implemented tactics covering all aspects of
your practice. Gathered from visits to hundreds of
practices all over the United States, this module
describes proven ways to increase revenues and
lower expenses in todays competitive health care
marketplace. Learn how to:
Add services that will improve your bottom line
Increase reimbursements
Build your patient base
Improve ofce efciency
Reduce physician and ofce staff expenses
Negotiate with payers and vendors
Monitor your budget
2004, 24 pages
#012161 ISBN: 978-1-56055-464-6
|

a
a
o
e
:

p
r
a
c
t
i
c
e

m
a
n
a
g
e
m
e
n
t
56
coding and reimbursement
revised!
2012 Ophthalmic Coding Coach
Book
This is your one-stop reference for obtaining proper
payment when coding minor and major surgeries
and special testing services in ophthalmology. It
contains detailed information on each CPT
code
to help increase your coding accuracy.
Topics include:
Assistance-at-surgery
Associated procedures
Correct Coding Initiative
CPT codes and descriptors
Denitions for the layperson
Diagnosis code links
Global periods for Medicare and private payers
Helpful coding tips
Modier usage
RVUs for the ofce and facility
Site-of-service differential
Special ophthalmic testing service codes
#0120314 ISBN: 978-1-61525-274-9
Ophthalmic Coding Coach Online
Subscription
Subscribe to the Ophthalmic Coding Coach
Online and youll receive a full year of the most
up-to-date coding information. This complete
coding guide, updated quarterly, contains all
of the same topics as the print edition and can
easily be searched by code or keyword. Access it
on your computer, then print out pages for easy
documentation. A subscription gives you access to
the content and all updates for 365 days from the
date of purchase. (See 2012 Ophthalmic Coding
Coach book description at left.)
#CODNGCOACH
Build your own coding kit
Buy any four coding products and save 10%.
CPT

|

a
a
o
e
:

p
r
a
c
t
i
c
e

m
a
n
a
g
e
m
e
n
t
57
revised!
This series walks ophthalmologists, technicians
and coding staff through the What, Why and How
of ophthalmic coding. Its the most comprehensive
and up-to-date ophthalmic coding training available.
Each module establishes a foundation for coding
accurately, effectively and efciently in order to
avoid coding errors that can lead to penalties.
2012 Ophthalmic Coding Series: Essential Topics
explains what every coder, beginner or experienced,
should know. 2012 Ophthalmic Coding Series:
Specialty Topics addresses specialty-specic
coding challenges, from anterior chamber to vision
rehabilitation, with 10 different modules that can
be purchased separately or together in one kit.
2012 Ophthalmic Coding Series:
Essential Topics
This book contains the nine topics that are
essential for every ophthalmic practice. Earn up
to 9 AMA PRA Category 1 Credits
.
Topics include:
Code This Chart
Compliance
CPT
and ICD-9
Evaluation and Management and Eye Code
Frequently Asked Questions
Major and Minor Surgical Procedures
Modiers
Testing Services
#0120301 ISBN: 978-1-61525-261-9
. Physicians

2012 Ophthalmic Coding Series:
Specialty Topics
This series contains 10 specialty topics, from
Anterior Chamber to Vision Rehabilitation, and
addresses specialty-specic coding challenges.
per
module.
2012 Anterior Chamber Coding
#0120303 ISBN: 978-1-61525-263-3
2012 Cornea Coding
Individual module is sold out.
2012 Glaucoma Coding
#0120306 ISBN: 978-1-61525-266-4
2012 Neuro-Ophthalmology Coding
(downloadable PDF)
#0120311V
2012 Oculoplastics Coding
#0120307 ISBN: 978-1-61525-267-1
2012 Ophthalmic Anatomy and
Physiology for ICD-10 Coding
#0120304 ISBN: 978-1-61525-264-0
2012 Optical Dispensing Coding
#0120308 ISBN: 978-1-61525-268-8
2012 Pediatrics/Strabismus Coding
#0120309 ISBN: 978-1-61525-269-5
2012 Retina Coding
#0120310 ISBN: 978-1-61525-270-1
2012 Vision Rehabilitation Coding
(downloadable PDF)
#0120312V
Save 30%
Buy all of the 2012 Ophthalmic Coding
Series: Specialty Topics modules and
save 30%.
#0120302 ISBN: 978-1-61525-262-6
Price per topic
. Physicians
|

a
a
o
e
:

p
r
a
c
t
i
c
e

m
a
n
a
g
e
m
e
n
t
58
Ophthalmology, 2nd Edition, Online
Internal chart audits are an important part of a
practices compliance plan. Developed by AAOE,
this online tool helps practices quickly and easily
conduct internal audits, just like third-party auditors.
After you enter the appropriate responses, the
tool automatically calculates the correct level of
E&M code. Print the results and le them in your
practices compliance le. The tool comes with
chart auditing examples and a discussion of
key E&M documentation components: history,
examination and medical decision-making.

System Requirements
Internet connection
The most recent version of Flash Player
For Mac users: a browser other than Internet
Explorer
#012397V
revised!
2012 HCPCS Level II Professional
Edition
Published by the American Medical Association
This spiral-bound book provides the most current
coding specics, not currently found in the CPT

and ICD-9 books, including:
Ophthalmic durable medical equipment codes
Drug, injection and medical supply codes
All HCPCS Level II codes and modiers
Medicare Carriers Manual and coverage issues
Deleted HCPCS codes for old claims
Vision and optical dispensing codes
Key features include:
Access to companion website for the latest
HCPCS code changes
Full-color table of drugs with drug code
annotations
Color photographs and illustrations
#0120320 ISBN: 978-1-4557-0770-6
Build your own coding kit
Buy any four coding products and save 10%.
revised!
2012 CPT

Professional and
Standard Editions
Published by the American Medical Association
These essential tools contain revised 2012 codes,
guidelines and changes to help your practice stay
in compliance. The Professional Edition contains
E&M reference tables and provides coding tips
throughout. It is enhanced with color coding,
numerous illustrations and spiral binding. The
Standard Edition includes an extensive index
and a limited number of illustrations. Both have
clinical examples for E&M services codes and a
summary of additions, deletions and revisions that
provides a quick reference to 2012 changes so you
dont have to refer to previous editions.
Professional Edition
#0120317 ISBN: 978-1-60359-568-1
Standard Edition
#0120319 ISBN: 978-1-60359-567-4
CPT

coding and reimbursement
|

a
a
o
e
:

p
r
a
c
t
i
c
e

m
a
n
a
g
e
m
e
n
t
59
revised!
2012 CPT
Pocket Guide
for Ophthalmology
Updated for 2012, this handy pocket-sized book
contains ophthalmology-specic CPT codes and
descriptions. Every coder in your practice should
have one.
#0120315 ISBN: 978-1-61525-275-6
revised!
20122013 ICD-9 for Ophthalmology
Book
This concise ophthalmic diagnosis selection
book, with multiple cross-references, helps
ophthalmologists and staff code more precisely
and quickly. It contains information valid until
the launch of ICD-10, including new glaucoma
staging codes and retina codes.
This is the ICD-9 book that every practice should
have before transitioning to ICD-10 because
practices need an up-to-date, comprehensive list
of diagnosis codes to support claims that have not
received payment by that date.
#0120316 ISBN: 978-1-61525-276-3
ICD-9 for Ophthalmology Online
Subscription
Quickly access complete, ophthalmology-specic
diagnosis codes from your computer or mobile
device. A subscription gives you access to the
content until the launch of ICD-10.
#ICDONLINE
Online Coding Courses
Striving to improve your compliance program and
become even more audit-ready? Want to increase
your line of defense against potential liability?
AAOEs online courses show you how. These
courses can help you and your team survive audits
by government regulators or third-party payers.
Convenient and cost-effective, these courses
can be accessed on any computer, shown to your
staff for training purposes and presented to
new staff as part of their orientation. Includes
interactive pre- and post-tests to document the
viewers knowledge gain.
Compliance for Ophthalmic Coding, Billing
and Reimbursement
$149 AAO member / $194 nonmember
(no charge for AAOE members)
#0123029V
(see page 60)
#0123031V
|

a
a
o
e
:

p
r
a
c
t
i
c
e

m
a
n
a
g
e
m
e
n
t
60
compliance and risk management
Online Course: Compliance for
Ophthalmic Coding, Billing and
Reimbursement
Instructor: Kim Ross, OCS, CPC, Academy Coding
Specialist
Develop and improve your coding compliance
program and increase your defense against
potential liability through AAOEs Compliance for
Ophthalmic Coding, Billing and Reimbursement
online course. The course is especially benecial
to practices that receive reimbursements from
Medicare or third-party payers. This self-paced
interactive course with synchronized audio and
visuals is a convenient and cost-effective way to
learn about the fundamentals of coding compliance.
Includes pre- and post-tests to document the
course participants knowledge gain. View on any
computer at any time and show it to all your staff
for training purposes or to new staff as part of
their orientation.
Topics:
Does your practice need a compliance plan?
What is the goal of a compliance plan?
Fundamentals of coding compliance
Seven elements of a compliance program
What triggers an audit?
How to face an audit without panicking
Guidelines for medical record review
Signature requirements
Types of audits
Appeal process
Length: 88 slides, 45 minutes
#0123029V
Reduce Your Medical Malpractice
Risk!
Outdated patient education materials and
informed consent documents can increase the risk
of a medical malpractice suit. Why take the risk?
The Academy and The Ophthalmic Mutual Insurance
Company (OMIC) urge all ophthalmologists and
practice administrators to conduct an annual audit
of these materials and documents. This is a simple
yet effective risk management strategy that can
help you prevent or minimize the impact of a
malpractice lawsuit or claim.
How do you know if your materials are
current?
Download a patient education checklist from
www.aao.org/patiented/audit.
Visit the Academy website at www.aao.org/
patientedproducts to review a full line of
peer-reviewed patient education materials.
Visit OMICs website at www.omic.com
to ensure that you have OMICs most current
informed consent documents.
For more information on the Academys patient
education products, send an e-mail to patientinfo
@aao.org. For information on OMICs informed
consent documents, call the OMIC Risk Management
Hotline at 800.562-6642, extension 641.
|

a
a
o
e
:

p
r
a
c
t
i
c
e

m
a
n
a
g
e
m
e
n
t
61
Resource Guide: Developing
Your Employee Handbook
Creating a Protective Shield or
Legal Mineeld?
Developed by AAOE, this module discusses the
elements needed to create a well-conceived, clear
and comprehensive handbook for your practice.
Learn how to avoid the risks associated with a
poorly drafted or inconsistently utilized handbook.
The module includes a CD-ROM with customizable
handbook templates in Word to make it easier to
draft this important document. Learn how to:
Evaluate your need for an employee handbook
Determine what information should be included
and what should be omitted
2004, 12 pages and CD-ROM
#012155 ISBN: 978-1-56055-461-5
Resource Guide: Interviewing to
Hire Smart
Developed by AAOE, this module provides hiring
managers with practical hands-on tools and tips
that will increase the likelihood of making the
right hiring decisions. Learn how to:
Prepare and organize for an interview
Ask the right questions in a fact-nding
interview
Conduct an interview thats thorough and
positive
Evaluate candidates so you make an objective
and legal hiring decision
2003, 16 pages
#012016 ISBN: 978-1-56055-456-1
Resource Guide: Solving
Performance Problems
Developed by AAOE, this module provides the
coaching tools for constructively addressing
and correcting performance problems and for
increasing productivity through proper delegation
and motivation techniques. Learn how to:
Use corrective intervention, the best approach
for handling performance issues
Address performance issues when they happen
Coach and correct repeated performance
problems
Reinforce improvement and accountability and
use discipline appropriately
2003, 20 pages
#012025 ISBN: 978-1-56055-459-2
human resources
|

a
a
o
e
:

p
r
a
c
t
i
c
e

m
a
n
a
g
e
m
e
n
t
62
Keys to EMR/EHR Success:
Selecting and Implementing an
Electronic Medical Record
Ronald Sterling, CPA, MBA
Published by Greenbranch Publishing
This step-by-step guide will help your practice
transition to a new electronic health record
(EHR) system as smoothly as possible. It offers
practice-proven tips for simplifying each stage
of EHR needs analysis, system selection and
implementation will help you identify the system
that meets your needs. Included are time-saving
facts, as well as proles of leading EHR vendors,
including their CCHIT status and contact information.
This handy reference also features a ready-to-use
implementation plan for assigning tasks and
tracking progress, plus a sample EHR activation plan
to track milestones, such as training doctors and
clinicians to stop using paper charts.
Chapters include:
Should I Invest in an EHR?
Evaluating an EHR Investment
Your Practice Management System and an EHR
Compiling a Practice-Focused Evaluation List
EHR and Malpractice Risk
Selecting Products to Review
Reviewing Products for Your Practice
Making a Final Decision
Negotiating a Contract
Implementing an EHR
Activating an EHR
Supporting an EHR
Maintaining Standards
The rst edition of this book, Keys to EMR
Success, published in 2008, won the Healthcare
Information and Management System Society
(HIMSS) Book of the Year Award. It was selected
because it comprehensively covers the selection
and implementation of electronic medical records
for the physician practice.
2nd ed., 2010, 304 pages
#012198 ISBN: 978-0-9827055-0-6
Resource Guide: Making the Most
of Your Practice Web Site
Developed by AAOE, this module offers strategies
to maximize the effectiveness of your practice
website by looking at the factors that can lead to
a successful online presence. Learn how to:
Implement easy website design improvements
Improve search-engine rankings
Make your practice website HIPAA compliant
Market an online presence to patients
2004, 16 pages
#012027 ISBN: 978-1-56055-460-8
information technology
|

a
a
o
e
:

p
r
a
c
t
i
c
e

m
a
n
a
g
e
m
e
n
t
63
marketing and business development
A+ Marketing: Proven Tactics
for Success
Andrea T. Eliscu, BS, RN
Published by the Medical Group Management
Association
Medical marketing is increasingly about serving
your patients and exceeding their expectations.
Filled with practical ideas, action plans and actual
examples from successful practices, this book will
help you to identify cost-effective marketing
opportunities in your own community. Learn how to:
Maximize your practices prot potential and
tell your story to the neighborhoods you serve
Provide exceptional customer service and
bullet-proof referral relationships
Capture and retain key customers from
patients to referring physicians, and even your
own staff.
A+ Marketing: Proven Tactics for Success
shows you how to market your practice in todays
competitive and challenging climate.
2008, 268 pages
#012182 ISBN: 978-1-56829-291-5
new!
Ophthalmology Job Center
Formerly known as Professional Choices, the
Academys new online Ophthalmology Job Center
offers a targeted, cost-effective, ophthalmology-
specic resource allowing you to search for or ll
open positions for Eye M.D.s, registered nurses,
administrators and technicians. It has a new look,
better features and better navigation.
Go to www.aao.org/ophthalmologyjobcenter
for information about:
Ophthalmologist and ophthalmic staff positions
Searchable databases for applicants and
employers
Direct online resume submission to advertisers
Customizable search criteria to ensure that
matching job or applicant listings are e-mailed
to you
Ad space that costs less than classied ads and
recruitment agency fees
Applicants
Resume listing: FREE member / nonmember
Advertisers
One job posting with access to resumes
New! 30-day listing:
New! 60-day listing:
90-day listing:
Sign up today at
www.aao.org/ophthalmologyjobcenter.
professional growth
EyeWiki
|

e
y
e
w
i
k
i
64
EyeWiki
Access free, quality ophthalmic content with
EyeWiki
the Academys ophthalmic wiki

(a collaborative online encyclopedia) where
ophthalmologists, residents, patients and the
global community can access quality ophthalmic
clinical information. While only ophthalmologists
can contribute articles to EyeWiki, anyone
from around the globe can access this robust
ophthalmic educational resource.
With EyeWiki, you can:
Contribute to the profession of ophthalmology
by providing your expertise on new topics or
expanding upon topics previously written
Ensure that other ophthalmologists, medical
students, patients and researchers around
the world are receiving quality, accurate
ophthalmic information
Conveniently access a wealth of ophthalmic
information written by your peers
How to Contribute
Currently, more than 220 ophthalmic articles are
available on EyeWiki. In order for EyeWiki to
continue expanding, we need your help! If you are
an ophthalmologist or ophthalmologist in training,
we invite you to submit articles in your areas
of expertise. No special software or skills are
required for contributing. Just register, write, save
and post. Its that easy!
Access EyeWiki at www.aao.org/eyewiki. For
more information, contact eyewiki@aao.org.
EyeWiki Editorial Board
Editor-in-Chief Aaron M. Miller, MD
Deputy Editor-in-Chief Brad H. Feldman, MD
EyeWiki Section Editors
Cataract/Anterior Segment Richard
Shugarman, MD
Cornea/External Disease Penny Asbell, MD
Glaucoma Sarwat Salim, MD
Neuro-Ophthalmology Edmond J. FitzGibbon,
MD
Oculoplastics/Orbit Marcus Marcet, MD
Oncology/Pathology David J. Wilson, MD
Pediatric Ophthalmology/Strabismus K. David
Epley, MD
Refractive Management/Intervention Natalie
A. Afshari, MD
Retina/Vitreous Vinay A. Shah, MD
Uveitis Russell W. Read, MD, PhD
EyeWiki Partners
American Academy of Pediatrics Section on
Ophthalmology
American Association for Pediatric
Ophthalmology and Strabismus
American Glaucoma Society
American Society of Cataract and Refractive
Surgery
American Society of Ophthalmic Plastic and
Reconstructive Surgery
American Society of Retina Specialists
American Uveitis Society
Contact Lens Association of Ophthalmologists
The Cornea Society
International Society of Refractive Surgery
The Macula Society
North American Neuro-Ophthalmology Society
The Retina Society
Women in Ophthalmology
Contest for Residents!
Enter to win an all-expenses-paid trip to the
Academys Mid-Year Forum in Washington, D.C.,
in April 2013. Ophthalmology residents based
in the United States are invited to submit high-
quality articles to EyeWiki before December 1,
2012. Four winning entries will be chosen. Visit
www.aao.org/eyewiki for topics and more
information.
|

t
h
e

f
o
u
n
d
a
t
i
o
n

o
f

t
h
e

a
m
e
r
i
c
a
n

a
c
a
d
e
m
y

o
f

o
p
h
t
h
a
l
m
o
l
o
g
y
65
The Foundation of the American Academy of Ophthalmology
The Foundation of the American Academy of Ophthalmology has proudly supported the Academys educational, quality of care research and
service programs for more than 30 years. Through gifts from our many donors and contributions of time and expertise from thousands of volunteer
ophthalmologists, we help advance the mission of the Academy. To learn more or to donate, visit www.faao.org.
Ophthalmic Education
The Academy Education Fund
Knowledge of medical advances is a crucial
component in providing patients with quality
eye care. Gifts to the Academy Education Fund
are used to expand the Academys ophthalmic
knowledge base and create an expansive
collection of clinically relevant, easy-to-use
educational resources to help ophthalmologists
provide better care for patients.
The ONE Network, a masterpiece of clinical
content, is changing the way ophthalmologists
learn. As a global resource and an effective
means for ophthalmologists to keep pace with the
phenomenal advances in technology, treatments
and knowledge, the ONE Network represents the
future of ophthalmic education.
B. Thomas Hutchinson, MD, Chair, Foundation
Advisory Board
Special recognition is given for gifts totaling
$25,000 or more over a lifetime of giving.
H. Dunbar Hoskins Jr., MD, Center
for Quality Eye Care
The Hoskins Center is a quality-of-care and
health policy research center whose purpose
is to improve clinical decision-making, develop
public health policies and provide physician
education to enhance quality eye care. Visit
www.hoskinscenter.org for more information.
International Outreach Program
The International Outreach Program provides
Academy educational materials and opportunities
to our colleagues in developing countries to help
them provide their patients with the best eye care
possible. Initiatives include distributing the
Basic and Clinical Science Course, sponsoring
ophthalmologists to attend the Annual Meeting,
facilitating volunteer teaching and care opportunities
in developing countries and providing access to
the ONE Network. More information can be found
at www.aao.org/international/humanitarian.
Public Service
EyeCare America
Since 1985, EyeCare America the largest

public service program in American medicine
has provided eye care services and eye health
information to our nations medically underserved
and those at increased risk for eye disease.
More than 1.7 million people have been helped by
EyeCare America. We are grateful to the nearly
7,000 ophthalmologists who make this success
possible by volunteering their time and services.
To learn more or to become a volunteer, visit
www.eyecareamerica.org.
Its a pleasure to participate in EyeCare America.
What little we can do to improve the quality of life
of people in need makes practicing medicine in
this day and age worthwhile.
EyeCare America volunteer, Mount Pleasant,
S.C.
Ophthalmic Heritage
Museum of Vision
The museum is the only institution in the United
States whose sole purpose is to preserve the
history of ophthalmology. Through exhibits,
symposia, oral histories and a robust state-of-
the-art interactive website, we seek to inspire an
appreciation of vision science, the ophthalmic
profession and contributions made toward
preventing blindness. For more information and
a tour of the museums interactive exhibits and
collections, visit www.museumofvision.org.
Ways to Give
There are several ways to contribute in support
of the Academys mission:
Gifts made via cash, check or credit card
Pledges that allow donors to make larger
contributions paid over a specic period
of time
Gifts of securities or real estate
Planned giving, including bequests, living
trusts, annuities, life insurance policies or other
retirement plans and life-income gifts
Donor Recognition
The Academy Foundation appreciates and
recognizes the importance of all contributions that
support the Academys mission.
Leadership Council
Annual gifts of $2,500 or more
Partners for Sight
Annual gifts of $1,000 to $2,499
The Legacy Society
The Legacy Society recognizes individuals who
have made a planned gift that designates the
Foundation or the Academy as a beneciary.
For more information about supporting the
Academy, call the Development Ofce at
415.447.0356 or send an e-mail to Karen Ito at
kito@aao.org.
The Tribute for Sight Program
The Tribute for Sight program provides an
opportunity for your patients to express their
gratitude for a successful surgery or procedure
by making a gift in support of EyeCare Americas
public service efforts. To order an initial supply of
brochures, send an e-mail to pubserv@aao.org
or call 877.887.6327 between 8 a.m. and 12 p.m.
Pacic Time (toll-free, U.S. only).
OMIC and Academy-Sponsored Insurance Programs
|

o
m
i
c

a
n
d

s
p
o
n
s
o
r
e
d

i
n
s
u
r
a
n
c
e

p
r
o
g
r
a
m
s
66
Professional Liability Insurance
The Ophthalmic Mutual Insurance Company
(OMIC), the largest insurer of ophthalmologists in
the United States, is rated A (excellent) by A.M.
Best, with an A+ (superior) nancial credit rating,
and is the only professional liability insurance
carrier endorsed by the Academy for its members.
OMIC provides coverage for the full scope of
ophthalmic practice to members in 49 states and
the District of Columbia. (Professional liability
coverage in Wisconsin is limited to eye banks.)
For more information on professional liability
coverage, call OMIC toll-free at 800.562.6642, or
visit the OMIC website at www.omic.com.
Risk Management
Visit OMICs website for convenient access to
a full array of risk management documentation
and insurance services for OMIC insureds and
Academy members. OMICs informed consent
documents, refractive surgery consent forms and
risk management recommendations are only a
click away (on the home page under Favorites)
and can be downloaded and edited at your own
computer for immediate implementation in your
busy practice. Developed by ophthalmologists and
ophthalmic risk management and legal specialists,
these essential forms and documents will help
you improve patient care and minimize your risk of
claims and lawsuits.
In addition to risk management information,
recommendations, consent forms and documents,
at www.omic.com you will nd:
Insurance application forms
Certicate of insurance and proof of
coverage forms
Refractive surgery guidelines
Medical ofce and patient safety
documentation
OMIC Digest and other publication archives
Information about upcoming seminars and
CD recordings
Online risk management courses
OMIC Programs and Products
For more information about any OMIC program
or product, call 800.562.6642, or visit the OMIC
website at www.omic.com.
ophthalmic mutual insurance company
Sponsored by
academy-sponsored insurance programs
|

o
m
i
c

a
n
d

s
p
o
n
s
o
r
e
d

i
n
s
u
r
a
n
c
e

p
r
o
g
r
a
m
s
67
OMIC and Academy-Sponsored Insurance Programs
Business Insurance
Access to the following business insurance
products, designed specically for Academy
members, is available through NAS Insurance
Agency. Contact NAS at 877.808.6277.
Business Package Policy for premises
liability and property insurance
Workers Compensation Insurance for
employee injury insurance
ERISA Bonds for federally mandated bonds
that protect retirement plan assets from trustee
malfeasance
Employment Practices Liability Insurance
to protect employers from employment-related
claims (e.g., sexual harassment, discrimination,
wrongful termination, etc.)
Broad Regulatory Protection Policy
Physicians Billing Errors and Omissions
Insurance to protect individual physicians from
nes, penalties and legal expenses associated
with billing errors, HIPAA violations, Stark Act,
EMTALA, DEA actions, network security and
privacy risk, and customer notication, credit
monitoring and data recovery costs
Managed Care Errors and Omissions
Insurance for credentialing, utilization review,
case management and vicarious liability claims
protection
Directors and Ofcers Liability Insurance
to protect directors from antitrust and duciary
claims
eMD
cyber coverage to protect insureds

from liability that arises when private or
condential information is put at risk due to
failure of computer security or wrongful release
or disclosure of information by the insured, the
insureds employee or another third party
Regulatory Business Interruption to provide
on a per-day basis for business interruption
or interference in the event that an insureds
place of business is closed by a regulatory
agency for covered perils, including disease,
swine u, fungus and terrorism, and to provide
$10,000 legal coverage to contest a regulatory
shutdown
Gateway International Accident
and Medical Insurance
These plans cover accident and sickness medical
expenses, accidental death and emergency
medical evacuation and repatriation expenses
for members traveling outside their home country.
For more information, contact a Gateway
representative at 800.282.4495.
Individual and Small Business
Group Health Insurance
These plans provide coverage for members and
their employees at competitive group rates for
Major Medical, Term Life, Accidental Death
and Dismemberment, and optional Short-Term
Disability and Dental plans. For more information,
call the Small Business Unit at 800.321.1998 or
888.424.2308 for the individual plan, or visit
www.aao.healthinsurance.com.
Life and Health Insurance
High coverage levels are available at affordable
rates through the Academy-sponsored group
insurance program. The Term Life plan may
offer premium credits based on overall claims
experience. For more information on life and
health insurance products, contact Marsh
Afnity Group Services toll-free at 888.424.2308.
Term Life
High levels of coverage for members and
spouses, up to $1,000,000
Volume discounts at higher levels of coverage
10-Year Level Term Plan
Disability Income
Denition of disability based on ophthalmic
specialty
Long-term coverage, with benets up to
$10,000 per month
Residual benets available during recovery
from a covered disability
Short-term disability option provides same
monthly benets at lower cost for two-year
benet period
Ofce Overhead Expense
High levels of coverage, up to $12,500 per
month
Denition of disability based on ophthalmic
specialty
Long-Term Care
Protection against the high cost of extended
nursing-home stays, assisted-living
arrangements and home health care provisions
Choice of plans to t your individual situation
High-Limit Accident Insurance
Provides 24-hour accidental death or
dismemberment protection that covers you
anywhere in the world
Choice of benet amounts up to $500,000
Rehabilitation benet to help an injured insured
prepare to return to the workforce
Repatriation benet to help cover the cost of
returning an insureds mortal remains to the
United States if an accident occurs abroad
Education benet: If an insured member dies as
a result of an accident, the plan pays benets
to any dependent children who are enrolled as
students
Catastrophe Major Medical
Up to $1 million in lifetime benets for
members and their families
Adds extra coverage to pick up where basic
medical coverage stops
Medicare Supplement
Provides coverage for health care costs not
covered by Medicare
Standard plans provide a wide choice of
benets
Note: Not all plans are available in all states.
Index
|

i
n
d
e
x
68
Anterior Chamber Coding Module 2012 [Print]....... 57
Capsule Staining as an Adjunct to Cataract
Surgery [Technology Assessment] ..................... 36
Cataract/Anterior Segment (Practicing
Ophthalmologists Learning System) [Online] .... 20
Cataract [Brochure] ................................................. 49
Cataract [Brochure] (Spanish) ................................. 49
Cataract in the Adult Eye
[Preferred Practice Pattern] ................................ 36
Cataracts Poster (EyeSmart) [Print] ......................... 41
Cataract Surgery [Booklet] ...................................... 50
Cataract Surgery [Brochure] ................................... 49
Challenging Cases in Cataract Surgery [DVD] ........ 24
Complications During Cataract Surgery:
Anterior Capsule [DVD] ...................................... 24
Complications During Cataract Surgery:
Posterior Capsule [DVD] ..................................... 24
Complications During Cataract Surgery: Thermal
Injury, Iris Prolapse, Choroidal Hemorrhage,
and Dropped Nucleus [DVD] .............................. 25
Digital-Eyes Ophthalmic Animations for Patients
[Subscription] ..................................................... 47
[Subscription] (Spanish) ..................................... 47
Enhanced Lens Options for Cataract Surgery
[Booklet] ............................................................. 50
FemtoCenter [ONE Network]................................... 19
Intracameral Anesthesia
[Technology Assessment]................................... 36
Intraocular Lenses (Downloadable Patient
Education Handout) [Subscription] .................... 48
Intraocular Lens Implantation in the Absence of
Capsular Support [Technology Assessment]...... 36
IOL and Cataract Patient Education Collection
[Booklets/DVDs] ................................................. 50
Lens and Cataract (BCSC Section 11)
[eBook/Print] ...................................................... 15
Master Class in Cataract Surgery:
The Challenge of Weak Zonules Video Series
[ONE Network] ................................................... 18
Multifocal and Accommodative IOLs [Brochure] .... 49
Ophthalmic Viscoelastic Devices [Focal Points] ..... 16
Patient Education Brochures [Print] ........................ 49
Patient Education Handouts (Downloadable)
[Subscription] ..................................................... 48
Performance Improvement CME Activity: Wrong
Site/Wrong IOL Surgery [ONE Network] ........... 18
Personal-Eyes Printable Patient Handouts
[CD-ROM] ........................................................... 47
(Video Atlas of Eye Surgery) [DVD] .................... 27
Phacoemulsication 3. Complications, Discs 1-5
Posterior Capsulotomy [Brochure]........................... 49
Posterior Capsulotomy in Spanish (Downloadable
Patient Education Handout) [Subscription] ........ 48
ProVision Series 4 [Online/Print] ............................. 22
[Downloadable Video/DVD] ............................... 42
[Downloadable Video/DVD] (Spanish) ............... 42
Video Atlas of Eye Surgery: Phacoemulsication 1.
Basic Techniques [DVD] ..................................... 27
Video Atlas of Eye Surgery: Phacoemulsication 3.
Complications, Discs 1-5 [DVD] ......................... 28
Wrong Site/Wrong IOL Surgery (Performance
Improvement CME Activity) [ONE Network] ...... 18
Comprehensive
AAOE Products/Services ................................... 5163
Academy Express [e-Newsletter].............................. 3
Academy Grand Rounds (ONE Network)
[Online] ............................................................... 18
Academy Member Services .................................. 24
Academy Online Community ..................................... 4
Allied Health On-the-Job Training Kit
[DVD, Print] ......................................................... 33
American Academy of Ophthalmic Executives
(AAOE) Products/Services ............................ 5163
American Journal of Ophthalmology [Online]..... 2, 18
Anisocoria [Focal Points] ......................................... 16
Basic and Clinical Science Course (BCSC)
Master Index [Print] ........................................... 15
Basic and Clinical Science Course (BCSC)
Sections 1-13 [eBooks/Print] ....................... 1215
Basic and Clinical Science Course Complete Set
2012-2013 (BCSC eBooks/Print) ........................ 12
Basic Ophthalmology, 9th ed. [Print] ....................... 31
Basic Principles of Ophthalmic Surgery, 2nd ed.
[Print] .................................................................. 30
Basic Techniques of Ophthalmic Surgery [Print] ..... 30
BCSC Complete Set 2012-2013 [eBooks/Print]....... 12
BCSC Sections 1-13 [eBooks/Print]................... 1215
BPH Medications and Eye Surgery (Downloadable
British Journal of Ophthalmology [Online].......... 2, 18
Care and Handling of Ophthalmic Microsurgical
Instruments, 3rd ed. [Print] ................................ 35
Carotid Artery and the Eye (Downloadable Patient
Certied Ophthalmic Assistant (COA) Exam Study
Guide [Online/Print] ........................................... 34
Clinical Skills DVDs ........................................... 2426
Clinical Videos Submitted by Your Peers
[ONE Network] ................................................... 19
CME Products/Programs ...............1, 3, 1120, 2426
Comprehensive Adult Medical Eye Evaluation
Comprehensive Ophthalmology (Practicing
Continuing Medical Education (CME)
Products/Programs .......................3, 1120, 2426
Core Curriculum for Ophthalmic Nursing,
3rd ed. [Print] ...................................................... 35
Core Ophthalmic Knowledge (Practicing
Diagnose This! [ONE Network/Online] ............. 18, 19
[Subscription] ..................................................... 47
Electronic Health Record (EHR) and Downloadable
Patient Education Products [Service] ................. 44
Electronic Products (Online, Mobile)................. 3839
Eye Care Facts and Myths [Brochure] ..................... 49
Eye Care for the Aging Eye
[Eye Care Skills CD-ROM] .................................. 21
Eye Disease Awareness Poster (EyeSmart)
[Print] .................................................................. 41
Eye Disease Information Card (EyeSmart) [Print].... 41
Eye Disease Ofce Kit (EyeSmart) [Print] ................ 41
Eye Disease Posters (EyeSmart) [Print] ................... 41
Eye Disease Public Awareness Materials [Print] .... 41
Eyedrop Information Pad [Print] .............................. 48
Eyedrops [Brochure] ................................................ 49
Eye Exam and Basic Ophthalmic Instruments
[DVD] .................................................................. 26
Eye Handbook Smartphone App ............................. 39
Eye Injury Information Card (EyeSmart) [Print]........ 41
Eye Injury Kit (EyeSmart) [Print] .............................. 41
Eye Injury Poster (EyeSmart) ................................... 41
Eyemaginations LUMA system Patient Education
Videos ................................................................. 45
EyeNet Magazine [Online, Print] ................... 3, 18, 51
The Eye Over Time, 2nd ed.
(PowerPoint Presentations) [CD-ROM] .............. 46
The Eyes Have It [Online] ........................................ 33
Eye Sketch Pad [Print] ............................................. 48
EyeSmart e-Newsletter [Online] ............................. 40
EyeSmart Public Awareness Materials in Spanish
[Print] .................................................................. 40
EyeSmart Public Awareness Materials
[Print] ............................................................ 4041
EyeSmart Website [Online] ..................................... 40
Eye Trauma and Emergencies
EyeWiki [Online] ...................................................... 64
Focal Points 2004-2011 Modules [Online] .............. 17
Focal Points 2012 Modules [Online/Print] .............. 16
Focal Points Back Issues (2010, 2011) [Print].......... 17
Fundamentals and Principles of Ophthalmology
(BCSC Section 2) [eBook/Print] .......................... 13
Fundamentals of Ophthalmic Medical Assisting
[DVD] .................................................................. 32
GetEyeSmart Website [Online] ............................... 40
|

i
n
d
e
x
69
Headache [Brochure] ............................................... 49
How the Eye Works: Digital-Eyes Ophthalmic
Animations for Patients [Subscription] .............. 47
How the Eye Works: Digital-Eyes Ophthalmic
Animations for Patients [Subscription]
(Spanish) ............................................................ 47
How to Insert Eyedrops: Digital-Eyes Ophthalmic
How to Insert Eyedrops: Digital-Eyes Ophthalmic
(Spanish) ............................................................ 47
Image Collection [ONE Network] ...................... 21, 47
Introducing Ophthalmology: A Primer for
Ofce Staff [Print] .............................................. 33
Journal of Academic Ophthalmology [Online] .... 2, 18
Laser Surgery of the Eye [Brochure]........................ 49
Living With Vision Loss in One Eye (Downloadable
Low Vision [Brochure] ............................................. 49
Maintenance of Certication (MOC)
Exam Preparation [ONE Network] ...................... 18
Maintenance of Certication (MOC)
Exam Review Course ......................................... 20
Management of Orbital Trauma [Focal Points] ....... 16
Massachusetts Eye and Ear Inrmary Illustrated
Manual of Ophthalmology, 3d ed. [Print] ........... 27
MOC Exam Preparation [ONE Network].................. 18
MOC Exam Review Course ..................................... 20
Ocular Manifestations of Systemic Disease
ONE (Ophthalmic News & Education) Network
[Online] ......................................................... 1819
Ophthalmic Medical Assisting: An Independent
Study Course, 5th ed. [Print] .............................. 32
Ophthalmic Medical Assisting Starter Kit
[DVD, Print] ......................................................... 32
Ophthalmic News & Education (ONE) Network
[Online] ......................................................... 1819
Ophthalmic Pathology and Intraocular Tumors
Ophthalmic Pathology/Oncology (Practicing
Ophthalmologists Learning System)
[Online] ............................................................... 20
Ophthalmic Procedures in the Ofce and Clinic,
3rd ed. [Print] ...................................................... 35
Ophthalmic Procedures in the Operating Room
and Ambulatory Surgery Center, 3rd ed.
[Print] .................................................................. 35
Ophthalmic Technology Assessment Collection
[Print] .................................................................. 36
Ophthalmology Clinics of North America
[Online] ........................................................... 2, 18
Ophthalmology [Online/Print].............................. 2, 18
[Subscription] ..................................................... 48
Patient Education Materials ............................. 4050
Patient Education Video Collection
[CD-ROM] ........................................................... 47
[CD-ROM] (Spanish) ........................................... 47
Phacoemulsication 3. Complications: 5 discs
Physicians Guide to Eye Care, 3rd ed. [Print] ......... 31
Plastic Surgery of the Eyelids [DVD] ....................... 25
Practical Ophthalmology: A Manual for Beginning
Residents, 6th ed. [Print] .................................... 30
Practicing Ophthalmologists Learning System
[Online] ............................................................... 20
Practicing Ophthalmologists Curriculum
[ONE Network] ................................................... 20
Preferred Practice Pattern Collection [Print] ........... 36
Preferred Practice Patterns (ONE Network)
[Online] ......................................................... 18, 36
Preventing Eye Injuries [Brochure] .......................... 49
Preventing Eye Injuries (Downloadable Patient
Profession of Ophthalmology: Practice
Management, Ethics and Advocacy,
2nd ed. [e-Book] ........................................... 11, 31
Quality of Ophthalmic Care [Online] ....................... 36
Repair of the Open Globe [DVD] ............................. 25
The Resident Hub [ONE Network]..................... 19, 29
Seeing Well As You Grow Older [Brochure] ........... 49
Smoking and Eye Disease (Downloadable Patient
Summary Benchmarks for Preferred Practice
Patterns [Print] ................................................... 36
Survey of Ophthalmology [Online] ...................... 2, 18
Tearing in Adults (Downloadable Patient
Update on General Medicine (BCSC Section 1)
[eBook/Print] ...................................................... 13
Video Atlas of Eye Surgery [DVD] ..................... 2728
Video Atlas of Ocular Surgery (Wills Eye) [DVD] .... 27
Waiting Room DVD for the Ophthalmic Practice,
Vols. 1 & 2 [Downloadable Video/DVD] ............ 45
Vols. 1 & 2 [Downloadable Video/DVD]
(Spanish) ............................................................ 45
What Is an Ophthalmologist? [Brochure] ................ 49
Wills Eye Manual, 6th ed. [Print] ............................ 27
Wills Eye Video Atlas of Ocular Surgery [DVD] ...... 27
Advances in the Surgical Treatment of Keratoconus
[Focal Points] ...................................................... 16
Bacterial Keratitis [Preferred Practice Pattern]....... 36
Blepharitis [Preferred Practice Pattern] .................. 36
Confocal Microscopy [Technology Assessment] ..... 36
Conjunctivitis [Brochure] ......................................... 49
Conjunctivitis [Preferred Practice Pattern] .............. 36
Cornea Coding Module 2012 [Print] ........................ 57
Cornea/External Disease (Practicing
Corneal Abrasion and Erosion [Brochure] ............... 49
Corneal Biomechanics: Basic Science and
Clinical Applications [Focal Points] .................... 16
Corneal Endothelial Photography
Corneal Topography [Technology Assessment] ...... 36
Corneal Transplants [Brochure] ............................... 49
Deep Anterior Lamellar Keratoplasty as an
Alternative to Penetrating Keratoplasty
Descemets Stripping Endothelial
Keratoplasty: Safety and Outcomes
[Subscription] ..................................................... 47
Dry Eye [Brochure] ................................................... 49
Dry Eye [Brochure] (Spanish) ................................... 49
Dry Eye: Digital-Eyes Ophthalmic Animations for
Patients [Subscription] ....................................... 47
Dry Eye: Digital-Eyes Ophthalmic Animations for
Patients [Subscription] (Spanish) ....................... 47
Dry Eye Syndrome [Preferred Practice Pattern] ...... 36
Endothelial Keratoplasty [Brochure] ....................... 49
External Disease and Cornea (BCSC Section 8)
[eBook/Print] ...................................................... 14
Eyelid Margin Disease Including Blepharitis
[Brochure] ........................................................... 49
Giant Papillary Conjunctivitis (Downloadable
Herpes Simplex Eye Disease (Downloadable
Herpes Zoster (Downloadable Patient Education
Handout) [Subscription] ..................................... 48
Keratoconus [Brochure] ........................................... 49
Ocular Rosacea (Downloadable Patient Education
[Subscription] ..................................................... 48
Patient Education Videos [Downloadable/DVD] ..... 43
[CD-ROM] ........................................................... 47
[CD-ROM] (Spanish) ........................................... 47
Pterygium and Pinguecula [Brochure] ..................... 49
Pterygium and Pinguecula [Brochure] (Spanish) ..... 49
Index
Index
|

i
n
d
e
x
70
Safety of Overnight Orthokeratology for Myopia
Stye and Chalazion [Brochure] ................................ 49
Stye and Chalazion [Brochure] (Spanish) ................ 49
Subconjunctival Hemorrhage [Brochure] ................ 49
Ethics
Bettman Ethics Lecture Program [Service].............. 11
Code of Ethics [Online, Print] .................................. 11
Code of Ethics [Online, Print] (Spanish) .................. 11
Commercial Relationships, Compensation and
Advertising [Online Course] ............................... 11
Ethical Ophthalmologist Series
[Online Courses] ................................................. 11
Informed Consent, Doctor-Patient Relationship
and Delegated Services [Online Course] ........... 11
Interactive Ethics Courses [Online] ......................... 11
Online Ethics Courses [Online] ................................ 11
Profession of Ophthalmology:
Practice Management, Ethics and Advocacy,
2nd ed. [e-Book] ........................................... 11, 31
Research, New Technology and Collegiality
[Online Course] ................................................... 11
Glaucoma
Aqueous Shunts in Glaucoma
Assessment of Visual Function in Glaucoma
Automated Perimetry [Technology Assessment] .... 36
Color Atlas of Gonioscopy, 2d ed. [Print] ................ 23
Corneal Thickness Measurement in the
Management of Primary Open-Angle Glaucoma
Cyclophotocoagulation
[Subscription] ..................................................... 47
Eyedrops [Brochure] ................................................ 49
Glaucoma (BCSC Section 10) [eBook/Print] ............ 14
Glaucoma [Brochure] ............................................... 49
Glaucoma [Brochure] (Spanish) ............................... 49
Glaucoma Coding Module 2012 [Print] ................... 57
Glaucoma: Diagnosis and Management
Glaucoma: Digital-Eyes Ophthalmic Animations
for Patients [Subscription] ................................. 47
Glaucoma: Digital-Eyes Ophthalmic Animations
for Patients [Subscription] (Spanish) ................. 47
Glaucoma Filtering Surgery and Drainage Devices
[DVD] .................................................................. 26
Glaucoma Poster (EyeSmart) [Print] ........................ 41
Glaucoma (Practicing Ophthalmologists Learning
System) [Online] ................................................. 20
Laser Iridotomy [Brochure] ...................................... 49
Laser Peripheral Iridotomy for Pupillary-Block
Glaucoma [Technology Assessment] ................. 36
Laser Trabeculoplasty [Brochure] ............................ 49
Laser Trabeculoplasty for Primary Open-Angle
Glaucoma [Technology Assessment] ................. 36
Nonpenetrating Glaucoma Surgery
Novel Glaucoma Procedures
Optic Nerve Head and Retinal Nerve Fiber Layer
Analysis [Technology Assessment] .................... 36
[Subscription] ..................................................... 48
Pediatric Glaucoma [Focal Points]........................... 16
[CD-ROM] ........................................................... 47
[CD-ROM] (Spanish) ........................................... 47
Primary Angle Closure
Primary Open-Angle Glaucoma
Primary Open-Angle Glaucoma Suspect
Selective Laser Trabeculoplasty (SLT)
[Brochure] ........................................................... 49
Surgery for Open-Angle Glaucoma [Brochure]........ 49
Update on Glaucoma Surgery [Focal Points]........... 16
Visual Field Test (Downloadable Patient Education
Insurance/Risk Management
Academy Sponsored Insurance Programs
[Service] ................................................... 3, 6667
Accident Insurance [Service]................................... 67
Business Insurance [Service] .................................. 67
Disability Insurance [Service].................................. 67
Health Insurance [Service] ...................................... 67
Liability Insurance [Service] .............................. 66, 67
Life Insurance [Service] ........................................... 67
Medical Insurance [Service].................................... 67
OMIC Programs/Products [Service]............... 3, 6667
Ophthalmic Mutual Insurance Company (OMIC)
Programs/Products [Service] .................... 3, 6667
Performance Improvement CME Activity: Wrong
Site/Wrong IOL Surgery [ONE Network] ........... 18
Professional Liability Insurance [Service] ............... 66
Reduce Your Medical Malpractice Risk
[Services] ............................................................ 60
Risk Management Products/Programs
[Service] ................................................. 60, 6667
Wrong Site/Wrong IOL Surgery (Performance-
improvement CME Activity) [ONE Network] ...... 19
Anisocoria [Focal Points] ......................................... 16
Bells Palsy (Downloadable Patient Education
Carotid Artery and the Eye (Downloadable Patient
Eyelid Spasms [Downloadable Patient Eduction
Handout] ............................................................. 48
Fuchs Dystrophy [Brochure].................................... 49
Headache [Brochure] ............................................... 49
Ischemic Optic Neuropathy (Downloadable
Microvascular Cranial Nerve Palsy (Downloadable
Migraine [Brochure] ................................................ 49
Neuro-Ophthalmology (BCSC Section 5)
[eBook/Print] ...................................................... 14
Neuro-Ophthalmology Coding Module 2012
[Print] .................................................................. 57
Neuro-Ophthalmology/Orbit (Practicing
Optic Neuritis (Downloadable Patient Education
[Subscription] ..................................................... 48
[CD-ROM] ........................................................... 47
[CD-ROM] (Spanish) ........................................... 47
Pseudotumor Cerebri (Downloadable Patient
Update on Orbital Tumors [Focal Points] ................. 16
Oculoplastics/Orbit
Botox [Brochure] ...................................................... 49
Cosmetic Oculofacial Applications of Botulinum
Toxin [Technology Assessment] ......................... 36
Endonasal Dacryocystorhinostomy
Eyelid Problems: Digital-Eyes Ophthalmic
Eyelid Surgery [Brochure] ........................................ 49
|

i
n
d
e
x
71
Functional Indications for Upper Eyelid Ptosis
and Blepharoplasty Surgery
Laser Blepharoplasty and Skin Resurfacing
Oculoplastics Coding Module 2012 [Print].............. 57
Oculoplastics/Orbit (Practicing Ophthalmologists
Learning System) [Online] .................................. 20
Orbit, Eyelids and Lacrimal System
Orbital Implants for Enucleation Surgery
Orbital Radiation for Graves Ophthalmopathy
[CD-ROM] ........................................................... 47
[CD-ROM] (Spanish) ........................................... 47
Plastic Surgery of the Eyelids [DVD] ....................... 25
Ptosis in Children and Adults [Brochure] ................ 49
Repair of the Open Globe [DVD] ............................. 25
Thyroid Eye Disorders (Downloadable Patient
Update on Orbital Tumors [Focal Points] ................. 16
Pediatric/Strabismus
Adult Strabismus [Brochure] ................................... 49
Amblyopia [Brochure] .............................................. 49
Amblyopia [Preferred Practice Pattern]................... 36
Current Role of Cryotherapy in Retinopathy of
Prematurity [Technology Assessment] ............... 36
Detection of Clinically Signicant Retinopathy of
Prematurity Using Wide-Angle Digital Retinal
Photography [Technology Assessment] ............. 36
Esotropia and Exotropia
Eye Safety for Children (Downloadable Patient
Overow Tearing and Chronic Eye Infection in Infants
[Brochure] ........................................................... 49
[Subscription] ..................................................... 48
[Focal Points] ...................................................... 16
Pediatric Eye Evaluations
Pediatric Glaucoma [Focal Points]........................... 16
Pediatric Ophthalmology and Strabismus
(Practicing Ophthalmologists Learning System)
[Online] ............................................................... 20
Pediatrics/Strabismus Coding Module 2012
[Print] .................................................................. 57
[CD-ROM] ........................................................... 47
[CD-ROM] (Spanish) ........................................... 47
Pseudostrabismus [Brochure].................................. 49
Ptosis in Children and Adults [Brochure] ................ 49
Retinopathy of Prematurity (Downloadable Patient
Strabismus [Brochure] ............................................. 49
Strabismus Surgery for Adults
Treatment of Amblyopia (Downloadable Patient
Understanding and Preventing Amblyopia
Practice Management
AAO/AAOE Benchmarking Survey [Online] ............ 51
AAOE Consultants Directory [Online] ..................... 51
AAOE Products/Services ................................... 5163
AAOE Website ........................................................ 51
Academy Express [e-Newsletter].............................. 3
Administration, Operations and Procedures
(The Successful Ophthalmic ASC Module)
[Online] ............................................................... 52
Allied Health On-The-Job Training Kit
[Print, DVD] ......................................................... 33
Allied Health Recruitment & Training Tool Kit ........ 51
A+ Marketing: Proven Tactics for Success
[Print] .................................................................. 63
American Academy of Ophthalmic Executives
(AAOE) Products/Services ............................ 5163
Anterior Chamber Coding Module 2012 [Print]....... 57
Care and Handling of Ophthalmic Microsurgical
Instruments, 3rd ed. [Print] ................................ 35
Certied Ophthalmic Assistant (COA) Exam Study
Guide [Online/Print] ........................................... 34
Code This Chart Coding Module 2012 [Print].......... 57
Coding Courses [Online] .......................................... 59
Complete Guide to Coding (The Successful
Ophthalmic ASC Module) [Online] ..................... 52
Compliance Coding Module 2012 [Print] ................ 57
Compliance for Ophthalmic Coding, Billing and
Reimbursement (Coding Course) [Online] .... 59, 60
Consultants Directory (AAOE) [Online] ................... 51
Contracting and Payer Management
(Protable Practice Collection) [Print] ................ 54
Core Curriculum for Ophthalmic Nursing, 3rd ed.
[Print] .................................................................. 35
Cornea Coding Module 2012 [Print] ........................ 57
CPT 2012 Pocket Guide for Ophthalmology
[Print] .................................................................. 59
CPT 2012 Professional and Standard Editions
[Print] .................................................................. 58
CPT and ICD-9 (2012 Coding Series) [Print] ............ 57
Creating and Reaping Value Through Practice
Ownership (Protable Practice Collection)
[Print] .................................................................. 54
Customized Coding Answer Service [Service] ........ 51
Designing and Building (The Successful
Ophthalmic ASC Module) [Online] ..................... 52
Developing and Communicating Financial Reports
Developing and Implementing an Ophthalmic
Financial Policy (Protable Practice Collection)
[Print] .................................................................. 54
Developing Your Employee Handbook (Ophthalmic
Executives Resource Guide) [Print] .................... 61
The Dispensing Ophthalmologist [Print] ................. 55
E-Code Listserv [Online] .......................................... 51
EHR Central ............................................................. 51
EHR (Electronic Health Record) and Patient
Education Products ...................................... 44, 48
Electronic Health Record (EHR) and Patient
Education Products ...................................... 44, 48
Ophthalmology, 2nd ed. [Online] ........................ 58
Evaluation and Management and Eye Code
(2012 Coding Series) [Print] ............................... 57
Eyemaginations LUMA System Patient Education
Videos ................................................................. 45
EyeNet Magazine [Online, Print] ................... 3, 18, 51
The Eyes Have It [Online] ........................................ 33
EyeSmart Public Awareness Materials
[Print] ............................................................ 4041
Financial Reporting and Management
[Online] ............................................................... 53
40 Ways to Raise Revenue and Cut Costs
(Ophthalmic Executives Resource Guide)
[Print] .................................................................. 55
Frequently Asked Questions (2012 Coding Series)
[Print] .................................................................. 57
Fundamentals of Ophthalmic Medical Assisting
[DVD] .................................................................. 32
Glaucoma Coding Module 2012 [Print] ................... 57
HCPCS Level II 2012 Professional Edition
[Print] .................................................................. 58
ICD-9 for Ophthalmology Book 2012-2013
[Print] .................................................................. 59
ICD-9 for Ophthalmology Online Subscription ........ 59
Interviewing to Hire Smart (Ophthalmic
Introducing Ophthalmology: A Primer for
Ofce Staff [Print] .............................................. 33
(Coding Course) [Online] .................................... 59
(Online Course) [Online] ..................................... 57
Index
Index
|

i
n
d
e
x
72
Keys to EMR/EHR Success: Selecting and
Implementing an Electronic Medical Record
[Print] .................................................................. 62
Listservs (e-mail distribution lists) .......................... 51
Major and Minor Surgical Procedures
(2012 Ophthalmic Coding Series) [Print] ............ 57
Making the Most of Your Practice Web Site
(Ophthalmic Executives Resource Guide)
[Print] .................................................................. 62
Managing ASC Quality and Performance
[Online] ............................................................... 53
Managing the Billing and Collection Process
Modiers (2012 Ophthalmic Coding Series)
[Print] .................................................................. 57
Neuro-Ophthalmology Coding Module 2012
[Print] .................................................................. 57
Oculoplastics Coding Module 2012 [Print].............. 57
Online Coding Courses ............................................ 59
Ophthalmic Anatomy and Physiology for ICD-10
Coding Module 2012 [Print] ............................... 57
Ophthalmic Coding Coach Book 2012 [Print] .......... 56
Ophthalmic Coding Coach Online Subscription ...... 56
Ophthalmic Coding Series 2012 Modules
[Print] .................................................................. 57
Ophthalmic Coding Series: Essential Topics
2012 Modules [Print] .......................................... 57
Ophthalmic Coding Series: Specialty Topics
2012 Modules [Print] .......................................... 57
Ophthalmic Executives Resource Guide Series
[Print] ............................................................ 6163
Ophthalmic Medical Assisting: An Independent
Study Course, 5th ed. [Print] .............................. 32
Ophthalmic Medical Assisting Starter Kit
[Print, DVD] ......................................................... 32
Ophthalmic Patient Outcomes Database
(PQRS Data Registry) ..................................... 3, 51
Ophthalmic Procedures in the Ofce and
Clinic, 3rd ed. [Print] ........................................... 35
Ophthalmic Procedures in the Operating Room
and Ambulatory Surgery Center, 3rd ed.
[Print] .................................................................. 35
[Print] .................................................................. 36
Ophthalmology Job Center [Service] ...................... 63
Optical Dispensing Coding Module 2012
[Print] .................................................................. 57
[Subscription] ..................................................... 48
Patient Education Video Collection
Pediatrics/Strabismus Coding Module 2012
[Print] .................................................................. 57
PQRS Data Registry............................................. 3, 51
Practice Management Listservs
(e-mail distribution lists) .................................... 51
Profession of Ophthalmology: Practice
Management, Ethics and Advocacy, 2nd ed.
[e-Book] ........................................................ 11, 31
The Protable Practice Collection [Print] ................ 54
Retina Coding Module 2012 [Print] ......................... 57
SimplifEye Ophthalmic Purchasing Program
[Service] ............................................................... 3
Solving Performance Problems (Ophthalmic
Structuring Appropriate Physician Compensation
Arrangements (Protable Practice Collection)
[Print] .................................................................. 54
The Successful Ophthalmic ASC Collection
[Online] ......................................................... 5253
Ten-Pocket Brochure Holder .................................... 49
Testing Services (2012 Ophthalmic Coding Series)
[Print] .................................................................. 57
Understanding Financial Statements (Protable
Practice Collection) [Print] .................................. 54
Vision Rehabilitation Coding Module 2012
[Print] .................................................................. 57
Vols. 1 & 2 [Downloadable Video/DVD] ............ 45
Vols. 1 & 2 [Downloadable Video/DVD]
(Spanish) ............................................................ 45
Window Cling [EyeSmart] ....................................... 41
Refractive Management/
Intervention
Advances in Refractive Surgery, 2nd ed.
(PowerPoint Presentations) [CD-ROM] .............. 46
Clinical Optics (BCSC Section 3) [ebook/Print] ....... 13
Contact Lenses [Brochure] ...................................... 49
[Subscription] ..................................................... 47
The Dispensing Ophthalmologist [Print] ................. 55
Excimer Laser Photorefractive Keratectomy (PRK)
for Myopia and Astigmatism
Intrastromal Corneal Ring Segments for
Low Myopia [Technology Assessment].............. 36
Laser In Situ Keratomileusis for Myopia and
Astigmatism: Safety and Efcacy
Laser Surgery of the Eye [Brochure]........................ 49
LASIK [Brochure] ..................................................... 49
LASIK: Digital-Eyes Ophthalmic Animations for
Patients [Subscription] ....................................... 47
LASIK: Digital-Eyes Ophthalmic Animations for
Patients [Subscription] (Spanish) ....................... 47
LASIK for Hyperopia, Hyperopic Astigmatism
and Mixed Astigmatism
Living With Vision Loss in One Eye
(Downloadable Patient Education Handout)
[Subscription] ..................................................... 48
Low Vision and Eyewear: Personal-Eyes
Printable Patient Handouts ................................ 47
Low Vision and Eyewear: Personal-Eyes
Printable Patient Handouts (Spanish) ................ 47
Low Vision [Brochure] ............................................. 49
Mixed Astigmatism: Safety and Efcacy
Multifocal and Accommodative IOLs
[Brochure] ........................................................... 49
[Print] .................................................................. 36
Optical Dispensing Coding Module 2012
[Print] .................................................................. 57
Patient Education handouts (Downloadable)
[Subscription] ..................................................... 48
[CD-ROM] ........................................................... 47
[CD-ROM] (Spanish) ........................................... 47
Phakic Intraocular Lens Implantation
for the Correction of Myopia
Photorefractive Keratectomy (PRK) [Brochure] ....... 49
Presbyopia (Downloadable Patient Education
PRK (Photorefractive Keratectomy) [Brochure] ....... 49
Refractive Errors and Refractive Surgery
Refractive Errors [Brochure] .................................... 49
(Practicing Ophthalmologists Learning System)
[Online] ............................................................... 20
Refractive Procedures: Digital-Eyes Ophthalmic
Refractive Procedures: Digital-Eyes Ophthalmic
(Spanish) ............................................................ 47
Refractive Surgery (BCSC Section 13)
[eBook/Print] ...................................................... 15
Refractive Surgery [Brochure] ................................. 49
Refractive Surgery [Eye Care Skills CD-ROM] ........ 21
Retinoscopy and Subjective Refraction [DVD] ........ 26
Seeing Well As You Grow Older [Brochure] ........... 49
Vision Rehabilitation Coding Module 2012
[Print] .................................................................. 57
Vision Rehabilitation for Adults
|

i
n
d
e
x
73
Wavefront-Guided LASIK (Downloadable Patient
Wavefront-Guided LASIK for the Correction of
Primary Myopia and Astigmatism
What Is Presbyopia? Digital-Eyes Ophthalmic
What Is Presbyopia? Digital-Eyes Ophthalmic
(Spanish) ............................................................ 47
Retina/Vitreous
Age-Related Macular Degeneration Poster
(EyeSmart) [Print] ............................................... 41
Age-Related Macular Degeneration
AMD and Nutritional Supplements [Brochure] ....... 49
AMD EyeSmart Poster [Print] .................................. 41
Anti-Vascular Endothelial Growth Factor
Pharmacotherapy for Age-Related Macular
Degeneration [Technology Assessment]............ 36
Anti-VEGF Treatment for AMD [Brochure] .............. 49
Cystoid Macular Edema [Brochure]......................... 49
Detached and Torn Retina [Brochure] ..................... 49
Diabetes and Eye Disease
Diabetic Retinopathy [Brochure] ............................. 49
Diabetic Retinopathy [Brochure] (Spanish) ............. 49
Diabetic Retinopathy Poster (EyeSmart) [Print] ...... 41
[Subscription] ..................................................... 47
Face-Down Recovery After Retinal Surgery
[Brochure] ........................................................... 49
Floaters and Flashes [Brochure] .............................. 49
Floaters and Flashes [Brochure] (Spanish) .............. 49
Floaters and Flashes: Digital-Eyes Ophthalmic
Floaters and Flashes: Digital-Eyes Ophthalmic
(Spanish) ............................................................ 47
Idiopathic Macular Holes
Indocyanine Green Angiography
Laser Scanning Imaging for Macular Disease
Macular Degeneration [Brochure]........................... 49
Macular Degeneration [Brochure] (Spanish)........... 49
Macular Hole [Brochure] ......................................... 49
Macular Pucker [Brochure] ...................................... 49
[Subscription] ..................................................... 49
[CD-ROM] ........................................................... 47
[CD-ROM] (Spanish) ........................................... 47
Photodynamic Therapy for Age-Related Macular
Degeneration (Downloadable Patient Education
Photodynamic Therapy With Verteporn for
Age-Related Macular Degeneration
Posterior Vitreous Detachment, Retinal Breaks
and Lattice Degeneration [Preferred Practice
Pattern] ............................................................... 36
Postoperative Endophthalmitis [Focal Points]......... 16
[Focal Points] ...................................................... 16
Repair of Rhegmatogenous Retinal Detachments
Retina and Vitreous (BCSC Section 12)
[e-Book/Print] ..................................................... 15
Retina Coding Module 2012 [Print] ......................... 57
Retinal Angiography [Brochure] .............................. 49
Retinal Vein Occlusion [Brochure] ........................... 49
Retina/Vitreous (Practicing Ophthalmologists
Learning System) [Online] .................................. 20
Retinitis Pigmentosa (Downloadable Patient
Retinopathy of Prematurity (Downloadable
Single-Field Fundus Photography for
Diabetic Retinopathy Screening
Small-Gauge Pars Plana Vitrectomy
Surgical Management of Macular Holes
Degeneration [Downloadable Video/DVD] ........ 42
Degeneration [Downloadable Video/DVD]
(Spanish) ............................................................ 42
Video Atlas of Eye Surgery: Vitreoretinal 1.
Basic Techniques [DVD] ..................................... 27
Vitrectomy Surgery [Brochure] ................................ 49
Vitreoretinal 1. Basic Techniques
Services
AAO/AAOE Member Benets ......................... 24, 51
Academy Education Fund ........................................ 65
Academy Express e-Newsletter................................ 3
Academy Member Benets............................. 24, 51
Academy Online Community ..................................... 4
Academy Sponsored Insurance Programs .... 3, 6667
Advocacy Services .................................................... 3
American Journal of Ophthalmology .................. 2, 18
Ask an Eye M.D. ...................................................... 40
Bank of America Merchant Services ........................ 3
British Journal of Ophthalmology ....................... 2, 18
CME Products/Programs ...................3, 1120, 2426
Code of Ethics ......................................................... 11
Coding Answer Service, Customized ...................... 51
Continuing Medical Education (CME)
Products/Programs .......................3, 1120, 2426
Customized Coding Answer Service ....................... 51
Electronic Health Record and Academy Patient
Education Products ............................................ 44
Ethical Ophthalmologist Series............................... 11
Ethics Education Lecture Program .......................... 11
EyeCare America ..................................................... 65
EyeNet Magazine .......................................... 3, 18, 51
The Eyes Have It...................................................... 33
EyeSmart e-Newsletter........................................... 40
EyeSmart Public Awareness Materials ........ 3, 4041
EyeWiki ................................................................... 64
Find an Eye M.D. ................................................. 3, 40
Foundation of the American Academy of
Ophthalmology ................................................... 65
GetEyeSmart Website ............................................. 40
H. Dunbar Hoskins Jr., M.D. Center for
Quality Eye Care ................................................. 65
Informed Consent Documents................................. 60
Insurance Programs........................................... 6667
Interactive Ethics Courses................................. 11, 18
International Outreach Program.............................. 65
Leadership Council .................................................. 65
Legacy Society ........................................................ 65
Marsh Afnity Group Services ............................ 3, 67
MasterCard WorldPoints .......................................... 3
Member Benets/Services ............................. 24, 51
Museum of Vision ................................................... 65
NAS Insurance Agency ....................................... 3, 67
ONE (Ophthalmic News & Education)
Network ....................................................... 1819
Ophthalmic Heritage & Museum of Vision ............. 65
Ophthalmic News & Education (ONE)
Network ....................................................... 1819
Ophthalmic Patient Outcomes Database
(PQRS Data Registry) ..................................... 3, 51
Ophthalmology Clinics of North America ................. 2
Ophthalmology (Journal) ........................................... 2
Partners for Sight .................................................... 65
PQRS Data Registry............................................. 3, 51
Practicing Ophthalmologists Learning System ....... 20
Public Service Programs.......................................... 65
The Resident Hub [ONE Network]..................... 19, 29
Risk Management Hotline ...................................... 60
SimplifEye Ophthalmic Purchasing Program............. 3
Index
Index
|

i
n
d
e
x
74
Survey of Ophthalmology .......................................... 2
Tribute for Sight Program (EyeCare America) ......... 65
TSYS Merchant Solutions ......................................... 3
Washington Report Express ...................................... 3
Washington Report Newsletter ................................ 3
Translated Materials
Albanian language products ................................... 37
Arabic language products ................................. 36, 37
Basic and Clinical Science Course,
All Sections (Chinese) ........................................ 37
All Sections (Spanish) ........................................ 37
Selected Sections (French) ................................ 37
Selected Sections (Portuguese) ......................... 37
Selected Sections (Russian) .............................. 37
Selected Sections (Turkish) ................................ 37
Basic Ophthalmology (Albanian) ............................. 37
Basic Ophthalmology (Latvian) [2012]..................... 37
Basic Ophthalmology (Macedonian) [2012] ............ 37
Chinese language products..................................... 37
Color Atlas of Gonioscopy (Greek) .......................... 37
Color Atlas of Gonioscopy (Polish) .......................... 37
Color Atlas of Gonioscopy (Russian) ....................... 37
Dry Eye Brochure (Arabic) ....................................... 37
Focal Points 2005-2012 (Greek) .............................. 37
Focal Points 2001-2011 (Polish) .............................. 37
Focal Points 2002-2012 (Spanish) ........................... 37
French language products ................................. 36, 37
Greek language products ........................................ 37
Japanese language products .................................. 37
Latvian language products ...................................... 37
Macedonian language products ............................. 37
Ophthalmology Journal 2001-2012 (Japanese) ...... 37
Ophthalmology Journal 2007 (Spanish) .................. 37
Ophthalmology Journal 2011 (Portuguese)............. 37
Patient Education materials in Spanish ...... 40, 4250
CD-ROM (Spanish) ............................................. 47
Polish language products ........................................ 37
Portuguese language products ......................... 36, 37
Practical Ophthalmology (Spanish) ......................... 37
ProVision Series 4 (Polish) ...................................... 37
ProVision Series 4 (Spanish) ................................... 37
Russian language products ..................................... 37
Spanish language products............. 36, 37, 40, 4250
Summary Benchmarks for Preferred Practice Patterns
(various languages) ............................................ 36
Turkish language products ...................................... 37
Uveitis
[Focal Points] ...................................................... 16
Intraocular Inammation and Uveitis
[Subscription] ..................................................... 48
Red Eye: Digital-Eyes Ophthalmic Animations
for Patients [Subscription] ................................. 47
Red Eye: Digital-Eyes Ophthalmic Animations
for Patients [Subscription] (Spanish) ................. 47
Uveitis [Brochure] .................................................... 49
Uveitis (Practicing Ophthalmologists Learning
System) [Online] ................................................. 20
Item Number Title Quantity Unit Price Total
Ordering more than 5 items? Please attach an additional sheet. Subtotal
Sales Tax (CA, IL and MA residents add appropiate local tax)
Shipping (For U.S. and Canada, see chart. For all other countries, add 20% of order value.)
Grand Total
order form
Dept. #34051
P.O. Box 39000
Phone: 866.561.8558 (U.S. only)
or 415.561.8540
Ship To (Please print clearly)
Last Name / Company Name
First Name / Middle Initial
Shipping Address (FedEx will not deliver to P.O. boxes, so be sure to provide a street address.)
City / State or Province
Country / ZIP or Postal Code
Telephone Number (required)
E-mail Address / Fax Number
Members Name for Reference
(To receive member price, an institution placing an order must indicate an Academy members name.)
Member Number (located following your name on most Academy mailing labels)
Bill To (Please print clearly)
Name as It Appears on Card
Cardholders Billing Address (if different from shipping address)
City / State or Province
Country / ZIP or Postal Code
Method of Payment (Payment must be enclosed with order)
Visa MasterCard American Express Discover JCB
Check or money order, payable to AAO (in U.S. funds)
Card Number
Expiration Date
Signature
How to Order
If paying by Credit Card
Visa, MasterCard, American Express, Discover or JCB
Order by Phone:
866.561.8558 toll-free (U.S. only) or +1 415.561.8540
8:00 a.m. 5:00 p.m. Pacic Time, Monday Friday
Order by Fax:
+1 415.561.8575
Order Online:
Visit www.aao.org/store
If paying by Check, Money Order or Credit Card
Complete the order form and mail it with a check or money order
payable to AAO to:
American Academy of Ophthalmology
Dept. #34051
P.O. Box 39000
Orders must be prepaid.
Prices are subject to change without notice.
For assistance, please call 866.561.8558 (U.S. only)
or +1 415.561.8540, 8:00 a.m. 5:00 p.m. Pacifc Time,
Monday Friday.
Do not write in this space; for offce use only.
ID# Order# Amount $
04/12 CCTY
Shipping Charges
U.S. and Canada
All shipments are sent via Federal Express Ground within the United States and Canada. Orders usually ship within three business days,
subject to stock availability. Please add the appropriate shipping charges from the table below.
All Other Countries
The Academy ships all international orders via Federal Express International Economy. Shipments are subject to stock availability.
The shipping charge is 20% of the order value.
Please Note
Additional customs charges, such as duties and taxes, are your responsibility.
Shipping fees are nonrefundable.
A street address is required for all countries. Using a P.O. box will prevent the order from shipping.
Do not include the price of any CD or DVD products when determining shipping charges.
Shipping Table:
Order Value $0$199 $200$499 $500$999 $1,000 and over
U.S. & Canada $9 $18 $36 $54
All Other Countries 20% of order value
For expedited shipping, please order online at www.aao.org/store, or call the Academy Service Center between
8:00 a.m. and 5:00 p.m., Pacic Time, Monday through Friday.
International Distribution Partners
For your convenience, Academy products are available in your region through our worldwide distribution partners and
their local agents. To order products, please contact the distributor directly.
United Kingdom, Continental Europe,
Central Asia, the Middle East, Africa,
Australia, Asia-Pacifc
Eurospan Group
c/o Turpin Distribution
Pegasus Drive
Stratton Business Park
Biggleswade, Bedfordshire SG18 8TQ
United Kingdom
Phone: +44 (0) 1767 604972
Fax: +44 (0) 1767 601640
E-mail: eurospan@turpin-distribution.com
Website: www.eurospanbookstore.com/aao
Canada
Login Brothers Canada
300 Saulteaux Crescent
Winnipeg, MB R3J 3T2
Phone: 1.800.665.1148
1.204.837.2987
Fax: 1.800.665.0103
1.204.837.3116
E-mail: orders@lb.ca
Website: www.lb.ca
WHERE ALL OF OPHTHALMOLOGY MEETS
The American Academy of Ophthalmology is accredited by
the Accreditation Council for Continuing Medical Education
to provide continuing medical education for physicians.
See you in Chicago for the Joint Meeting of the
American Academy of Ophthalmology and the
Asia-Pacifc Academy of Ophthalmology (APAO).
2012 JOINT MEETING:
NOVEMBER 10
13
SAVE THE DATE!
SUBSPECIALTY DAY: NOVEMBER 9 10
AAOE PROGRAM: NOVEMBER 10 13
REGISTRATION and HOUSING OPENING DATES
Academy Members: JUNE 27
Nonmembers: JULY 11
www.aao.org/2012
P.O. BOx 7424 San Franci Sc O ca 94120-7424 T: 866.561.8558 F: 415.561.8575 www.aao.org
Order hundreds of products
online for your continuing
education, your patients and
your practice.
Visit www.aao.org/store.
CCTY
An Independent Study Course, Fifth Edition
Build your practice by developing a skilled and condent ophthalmic allied
health team. Provide them with the most up-to-date training materials, written
by ophthalmologists.
Textbook
Learn 44 essential procedures step-by-step
Study all topics in both the United States and International curricula, with
new chapters on ocular motility, low vision, ethics, legal issues, and more
Challenge knowledge with self-assessment questions
Fulll prerequisites for JCAHPOs Certied Ophthalmic Assistant (COA) exam
Online Exam
Easily access from any computer with an Internet connection
Answer 228 multiple-choice questions aligned with the textbook
Get immediate feedback on performance and proof of successful completion
See pages 32-35 for more allied health staff training materials, or
visit www.aao.org/alliedhealth.
Build Practice Efciency with Highly
Trained Ophthalmic Medical Assistants
NEW!

AAO Catalog

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

AAO Catalog

Uploaded by

Copyright:

Available Formats

( Spring 2012 )

product and resource

30 Basic Reference Materials

U.S. members are eligible to apply for a

Mastercard credit card. To apply,

EyeSmart is a U.S.-based public awareness

Enhance the learning experience of the

is a trademark of the American Medical Association.

is a trademark of the American Medical Association.

. Physicians should only claim

Network in an interactive format. Each individual course may be taken once in

guidelines for the

, an online portal that provides

each. The Core module does not carry

, an online learning tool residency programs

) Network with just the click

Network; visit www.

Ophthalmic Animations for

EyeWiki, an online ophthalmic encyclopedia,

public education program educates

public awareness initiative

and HCPCS modiers

is a trademark of the American Medical Association.

is a trademark of the American Medical Association.

is a trademark of the American Medical Association.

the Academys ophthalmic wiki

Since 1985, EyeCare America the largest

cyber coverage to protect insureds

You might also like