CONTENTS PAGE

1. BIODATA i
2. Indroduction Marketing Management
1
3. Question 1 3 - 10
- You are Marketing Manager in a fast food outet
!"eciai#ing in $e%erages. !tate %arious "romotiona met&ods
t&at 'ou (oud use to attract customers and increase saes.
). Question 2 11 -1*
- +nit&ica "ractices in marketing can $e damaging to societ' at
,arge. -&at are t&e unet&ica "ractices t&at can $e found $eing
.racticed $' $usiness /

*. Question 3 10 1 22
- 2ame one direct seing com"an' in Maa'sia. !tate t&e "roduct
o3ered and reasons for t&eir success.
0. 456,57TIO2 23
8. BI,BIO94A6I 2)
INTRODUCTION
Marketing Management .age 1
Marketing Management
Marketing management is t&e acti%it' of ana'#ing: "anning:
im"ementation and contro of "rograms designed to $uid and maintain
$ene;cia e<c&ange reations&i" $et(een t&e organi#ation and its target
audience (it& t&e goa of ac&ie%ing organi#ationa o$=ecti%es.
Marketing management is t&e assum"tion consumers (i $u' or acce"t
an't&ing reeased $' t&e manufacturer and are (ide' a%aia$e at a
reasona$e "rice. Manufacturers are more concerned (it& t&e "roduction
of goods as muc& as "ossi$e to meet consumer demand.
T&e assum"tion consumers (i $u' t&e com"an'>s "roducts (it& a ot if
t&e com"an' &ad saes of arge-scae and com"re&ensi%e "romotiona
cam"aign.
!aes"eo"e and ad%ertising "a's an im"ortant roe in con%incing t&e
consumer to $u' a "roduct. 7om"anies need to de%eo" creati%e
ad%ertising and "ersona saes to con%ince consumers to $u' a "articuar
"roduct.
!aes do not de"end on an aggressi%e saes $ut marketing is an im"ortant
factor in t&e sae of "roducts. 5m"&asis is gi%en to satisf' t&e needs and
(ants of consumers - kno(n as a conce"t (&ere$' com"anies?
i@ stri%e to meet t&e needs of consumers and
ii@ at t&e same time ac&ie%e com"an' of "ro;ts.
Question 1
Marketing Management .age 2
You are a Marketing Manager
in a fast foo out!et
s"e#ia!i$ing in %e&erages'
State &arious "romotiona!
met(os t(at )ou *ou! use
to attra#t #ustomers an
in#rease sa!es'
Marketing Management .age 3
Ans*er No' 1
2ame of .roduct ? Aus De 6ruits
T'"e of .roduct ? !moot&: !(eet and !our
2ame Of 7om"an' ? B Doce Ice B
Inrou#tion
Our com"an' registered on CDoce IceC $randing (&ic& means B!(eet IceD
in Itaian anguage. T&is name (as taken from our "roducts t&at most'
&a%e s(eet Ea%our drinks: refres&ing and aso nice to drink. -e o3er
reasona$e "rice and a$e to $u' "roducts. Our $usiness "remise
addressed is as $eo(?
DO+CE ICE
2o. 9-FF G I-FF Huang Ma:
Aaan 4am$utan: Bandar Huang:
F0000 Huang:
Ao&or.
2o. Te? 08-880FF00
2o. 6a<? 08-880FF01
5mai Address? (((.DoceIce.com.m'.
Com"an) !ogo,
T'"es of drinks sod $' BDoce IceD are as foo(s?
Marketing Management .age )
1- Coo! Drink .I#e /!ene-
F. Mik !&ake Doce ).00
I. Moc&a Mat Ice Bended ).00
10. J7endoK Mik !&ake Doce ).00
11. AB7 !&ake Doce (it& corn: nuts G sour
"um
).F0
12. ,atte Oreo Ice Bended ).00
13. Moc&a Mat L 7&ocoate .udding ).*0
1). Doce Tiramisu L Ma#enut ).*0
1*. Doce Mango L .eac& L .rune ).*0
10. Doce !tra($err' Mat L Ae' ).*0
18. Doce Orange L .inea""e ).*0
1F. Dragon 6ruit L =e' L "udding ).*0
1I. Doce L .e""ermint ice cream L
7&ocoate rice
).*0
20. Doce Bue 7ora 3.*0
0' 1ot Drink
Bi T'"es of Drinks .rice
1. Mot 7o3ee Doce 3..*0
2. Mot Tea Aasmine Doce ).I0
3. Mot 7&ocoate Doce 3.I0
). Mot 7a""uccino (it& carame *.*0
*. Mot Nania Doce ).*0
Promotion met(os are as fo!!o*s ,
1' 1ig( Qua!it) Prou#t
O3ering &ig& Ouait' $e%erage "roduct: &ig& Ouait': J&aaK and
im"orted materias and aso guaranteed t&at &a%e Ea%our t&at is
uniOue and s"ecia.
0' Reasona%!e "ri#e
Marketing Management .age *
4easona$e "rice for "roducts and ser%ices suita$e (it& Ouantit'
and Ouait' of "roduct sod.
2' 3rien!) an ski!!e em"!o)ee
5ducate and train eac& one of t&e (orkers to $e customer friend'
and a(a's smie.
5m"o'ed e<"erienced (orker: s"eciat' in ice $ended drinks and
&ot drinks according to t&e rig&t measure t&at (as "rescri$ed
according to suita$iit' $e%erage "roduct t&at is s"ecia.
5Pcient (orker: Ouick and "erfect in gi%ing ser%ice to cient.
A(a's gi%e c&ances to t&e (orkers to im"ro%e t&eir kno(edge
t&roug& training: course and gi%ing a $rie;ng to t&e em"o'ee from
time to time.
4' 3a%u!ous %ran
Make a $rand t&at can successfu' im"ress customerKs &eart
5' Attra#ti&e %usiness a&ertising
Ad%ertise our $e%erage "roduct t&roug& $i$oards: t&res&: "oster
and attracti%e "am"&ets
Ad%ertisement t&roug& mass media and socia media ike e-mai:
6ace$ook: T(itter and ot&ers.
Aoin "rogramme t&at organised $' cor"orate $odies: go%ernment
and "ri%ate suc& as carni%as: agro-fest: and nig&t market.
9i%ing free ser%ice or s"onsors&i" at foot$a matc& and Bsukan
rak'atD.
6' S"e#ia! ser&i#e an great o7er'
9i%ing discount cou"on for reguar customer: t&eir friends and t&eir
acOuaintance.
9i%ing a s"ecia o( "rice if $u'ing more t&an one $e%erage
"roduct. 6or e<am"e: $u' t(o get one free.
Marketing Management .age 0
9i%ing discount in s"ecia da' e%ent ike et&nic festi%as da'
"romotion 1 Mari 4a'a: 7&inese 2e( Year: Dee"a%ai: Teac&erKs Da':
Mot&erKs Da': 6at&erKs Da' and ot&ers.
Summar)
7reati%it' in $usiness "a's %er' im"ortant roe on $e%erage $usiness to
o%ercome t&e com"etition and $ig ri%ar'. T&ere are man' met&ods of
"romotion and marketing to make t&is $usiness more creati%e and
attracti%e. T&e em"&asis must $e gi%en to t&e marketing s'stem:
"romotiona as"ect and saes to make "ro;t. It is &o"ed t&at a t&e
"romotion met&ods t&at are "ro"osed and isted can attract customer to
%isit and $u' t&e $e%erage "roduct (&ic& o3ers Ouait' and %arious tastes
drinks and conseOuent' can en&ance saes and arge gains.
Be%erage "roduct "ictures ?-
1. 7oo Drink
Marketing Management .age 8
2. Mot Drink ?
Marketing Management .age F
Marketing Management .age I
.em"&et saes "romotion are as foo(s ?-
Marketing Management .age 10
Question 0
Marketing Management .age 11
Unet(i#a! "ra#ti#es in
marketing #an %e amaging to
so#iet) at !arge' 8(at are
t(e unet(i#a! "ra#ti#es t(at
#an %e foun %eing "ra#ti#e
%) %usiness9
Ans*er 0
Marketing Management .age 12
Introu#tion
5t&ics or $e&a%iour code t&at outine genera "rinci"e of $usiness.
Irres"onsi$e $usinessmen t&at conduct $usiness unet&ica' resuting to
t&e unsatisfaction customer. In (orst cases if customer found out t&e trut&
and re"ort to t&e aut&orit': $usiness can $e su$=ected to t&e a(s action
ike icense $eing sus"ended and so on.
/usiness "ra#ti#es t(at are unet(i#a! are as fo!!o*s ,:
1' Content of Materia! an 8eig(t Prou#t
7onsumer rig&ts a3ected (&en unet&ica $usinessmen seing
"roducts t&at is not (it& rig&t s"eci;cation es"ecia' on content
and (eig&t t&atKs not foo( t&e "rice suggested. 6or e<am"e?
!ugar or cooking oi (eig&ted 1kg im"rinted in "ackage $ut t&e rea
(eig&t does not s&o( t&e actua (eig&t.
0' E;"ire ate "rou#t'
!eing e<"ired date "roduct. T&e "roduct t&at e<"ired &as not $een
se"arated or it $eing "ut at t&e same s&ef (it& t&e "roduct t&at not
e<"ired. T&e "roducts t&at usua' founded &as $een e<"ired and
sti on t&e s&ef is tinned "roduct ike s'ru" ongan: s'ru"
"inea""e: s'ru" mi< fruit: tuna in tomato sauce: tinned sardine:
$aked $ean: "eas $eans and man' ot&ers t&at sod after its date
&as e<"ired. Ot&er t&an t&at sometimes seer dei$erate' seing
t&e "roducts t&at &a%e dented and damaged.
2' En&ironmenta! "o!!ution an t(reaten (ea!t(
Manufacturer often use c&emicas as a su$stances: "reser%ati%e or
fuer in t&e "roduct or to generate "roduct. If c&emica su$stance
Marketing Management .age 13
$een use is not "ermitted materia: not (it& "ermitted e%e or
manufacturer use "ro&i$ited materia it can a3ect consumers
&eat&. If t&e c&emicas not (e conducted and managed or $ad
&anding of c&emicas: it aso can "oute t&e nature for e<am"e:
t&e containers of c&emica $eing dum" into t&e ri%er or (ater(a's.
4'+oose +a* aut(orities
,a( t&at &as not $een enforced e3ecti%e' can cause seer dare to
c&eating consumer.
,a( t&at is ess stringent and not com"re&ensi%e aso resuted in
seer to "erform $usiness t&at is unet&ica.
5'Unkno*!egea%!e Consumer
7onsumerKs attitude t&at is dismissi%e a$out consumerism rig&t (i
$e o""ressed easi' $' seer $ecause consumer (i not take action
against it e%en t&e' are $eing c&eated.
7onsumer t&at is im"ressiona$e (it& ad%ertising or seerKs (ords
aso dri%en to $e c&eated and $eing inEuenced.
7onsumer t&at is e<tra%agant in s"ending t&eir mone' aso can eas'
$e c&eated and resuted in $u'ing t&e unneeded goods.
6' Po!iti#a! inter&ention
.oitica inter%ention sometimes can "re%ent consumerism
de%eo"ment in Maa'sia. 6or e<am"e? Bureaucrac' "ro$ems and
administrati%e "rocedure t&at is com"icated can dea' "rocess of
consumerism "ro$em so%ing.
5<am"e "ictures t&at s&o( $usiness "ractice t&at is unet&ica are as
foo(s ?-
Marketing Management .age 1)
Marketing Management .age 1*
Summar)
+net&ica $usiness must $e rooted out $ecause it is can direct' or
indirect' su""ress consumer. T&e accounta$iit' aut&orities or
go%ernment s&oud strict' enforce t&e a( to "rotect consumer. ,a(s ike
Medicine Ordinant: Ordinan Binatang 1I*3: Akta Huaiti Aam !ekitar 1I8)
s&oud $e strict' enforced. A t&e a(s and reguations: for e<am"e ike
Akta .eri&a Dagangan 1I82 can ensure consumer get e<act information
in making (ise c&oice in $u'ing "roduct. As a consumer: (e aso s&oud
increase our kno(edge on matters a$out "roduct o3ered $' deaer or
seer. Be kno(edgea$e a$out "roducts: so t&at (e can c&oose t&e $est
"roducts t&at o3er t&e $est dea. Be kno(edgea$e a$out rig&ts: a(s and
reguation a$out consumerism so t&at (e can stand our rig&t (&en $eing
tricked and ast $ut not east $e more $riiant' in "anning our dai'
e<"enditure.
Marketing Management .age 10
Question 2
Name one ire#t se!!ing
#om"an) in Ma!a)sia' State
t(e "rou#ts o7ere an
reasons for t(eir su##ess'
Marketing Management .age 18
Ans*er 2
6or t&e t&ird Ouestion: I c&oose B 5,H52 D
Introu#tion
5,H52 esta$is&ed in 1II* as one of t&e eading direct seing com"an' in
Maa'sia. T&is com"an' o"en eig&t $ranc&es a o%er Maa'sia suc& as at
.enang: !e$erang Aa'a: I"o&: Huantan: Ao&or Ba&ru: Huc&ing: Hota
Hina$au and Hota B&aru: Heantan. 5,H52 aso &as set u" si< more strong
$usiness sites in Asia .aci;c region name' Mong Hong: India: T&aiand:
Indonesia: Brunei and !inga"ore. T&is com"an' strong' defend t&e
"&ioso"&' B5,H52 M52AAYAHA2 A2DA +2T+H M52AAYAHA2 BA29!AC.
Business 5,H52 ies against $eief and &uman "reser%ation de%eo"
%arious ife as"ects incuding &eat&: "ersona de%eo"ment: con;dence:
Marketing Management .age 1F
strengt& ;nance: career and fami'. As consideration: 5,H52 mem$ers (i
continue s&aring o""ortunit' (it& most meaningfu (a'. 5,H52 aso
aread' a(arded as num$er one Maa'sian Direct !eing in 'ear 2011 Q
2012 $' Business ,o'g R(&ic& "roduce oft' on *0 $est M,M@: (it& to" 10
e<ceent "ositions in direct seing ist in Maa'sia. T&is "restige a(ard is
an im"ortant recognition on 5,H52 outstanding success ac&ie%ement
"erformance.
E+<EN Prou#ts ,
.roduct o3ered $' 5,H52 is &eat& conce"t and distincti%e &oistic $eaut'.
Moecuar 4eform T&era"' t&at &a%e four critica eements in ife to
ac&ie%e o"timum &eat&. Baanced nutrition: o<'gen intake: deto<i;cation
and &eat& ad=ustment: "ersona $eaut' t&at is genuine from &ead to toe:
inside and outside our $od' name' as foo(s ?-
1. Meat& .roducts
Bi T'"es Q 2ame of .roducts
1. 5,H52 !.I4+,I2A
2. 5,H52 ,D N52+!
3. 5,H52 ,D 5!T455M
). 5,H52 7A, 4I7M
*. 5,H52 5.A DM !5A 6I!M OI,
0. 5,H52 NITAMI2 7
8. 5,H52 HI29TO2
F. 5,H52 ,A7TO!5 1 !
I. 5,H52 D4. DI5T
10. 5,H52 ,IN5ST4A
Marketing Management .age 1I
2. Beaut' .roducts ?
Bi T'"es of "roduct
1. 7orset
2. Brassiere: .ant'
3. -aist 2i""er
). Bod' s&a"e
*. ,ong 9irde
0. !kin 7areQ6ace .roduct 5,Y!Y,5 6or man G (omen
8. 5terna Beaut'
F. Mair 7are .roduct 5,Y!Y,5
I. Bod' 7are .roduct 5,Y!Y,5
10. .erfume 5,Y!Y,5
.icture $eaut' "roduct ?-
Marketing Management .age 20
3. 5,H52 aso o3ers &ard(are and &ouse&od "roduct range t&at is
en%ironmenta' friend': suita$e and satisf'ing for t&ose (&o &a%e
itte c&idren ? -
).
Bi. T'"es Of .roduct
1. -ater Dis"enser 1 5,H52 BIO .ure 1 4.O.
2. BIO 6res& Nacuum -are.
Su##ess reasons E+<EN #ou! (o! out an e;#e! in no one
"osition in Ma!a)sia as ire#t se!!ing #om"an) is,
1. 5,H52 is a direct seing com"an' t&at is strong: aread' 1* 'ear
$ased in Maa'sia: and "roducing man' miionaires and reaise
t&eir dreams.
Marketing Management .age 21
2. 5,H52 is one of t&e com"anies t&at coo"erate (it& A5O2 745DIT
5S.45!!: a com"an' from Aa"an (&ic& gi%e eas' faciit' instament
de%eo"ment. A5O2 coo"erate (it& 5,H52 and create one formua
secret of successfu 5,H52 miionaires t&at caed as 7B. R7ro(n
Business .an@.
3. 5,H52 $usiness $ased on &uman reations&i" $eiefT o"en &earted'
$eief of a ife as"ect: $eief on e<terna "arties a(a's $ecomes
$asis of strengt& and moti%ation success to e%er' &uman and
ad&eres on sogan C 5,H52 AAYAHA2 A2DA: AAYAHA2 BA29!A C.
). 5,H52 de"ends on &eat& conce"t and &oistic $eaut' to ac&ie%e
o"timum &eat& ? Baanced nutrition: suPcient o<'gen intake:
deto<i;cation and &eat& reguation.
*. 5,H52 a(a's ;rm' $eie%e to kno(edge "o(er: organise o%er
2:000 training: I!O registration and t&e ;rst com"an' o$tains I!O
7erti;cate $ases on 5,H52 education s'stem t&at e3ecti%e in eac&
'ear to generate kno(edge: ski and entre"reneuria s"irit to
distri$utors and t&e "u$ic.
0. 5,H52 o(ns 9M. factor' t&at e<"ert in &eat& "roducts.
8. 4ecei%ed %arious a(ards name' ?-
i@ BMo&or 5masD -QA !-300 A(ard in "roduct
"uri;cation R4.O@ s'stem in Asia in 30t& Internationa
5<&i$ition 9ene%a.
ii@ 9od A(ard for 4eader>s Digest $rand in 'ear 200F
and 200I
iii@ 5,H52 !.I4+,I2A "roduct is a(arded &onour of 10
internationa a(ard: AM6A certi;cation from Aa"an
i%@ Meat& 6ood !ociet' and Tai(an Meat& 6ood !ociet'
god a(ard.
Marketing Management .age 22
F. 5,H52 a(a's carried acti%it' to ser%e and $uid t&e communit':
$ood donation cam"aign: c&arit' "rogramme: contri$utor to t&e
internationa disaster for reduce "o%ert' and &e" among &uman.
RE3+ECTION
T&ank 9od $ecause I (as a$e to com"ete and accom"is& t&e tasks
gi%en to me successfu'. Assignments is a c&aenging task. T&is task
&as man' $ene;cia and kno(edge and e<"erience in t&e ;ed of
marketing management. I need to refer to t&e internet and a fe( $ooks
to com"ete t&is assig&ment. Asig&ment is a good c&ance I kno( a$out
marketing management strategies t&at are essentia in an' $usiness.
Businesses or com"anies t&at &a%e a %er' good marketing management
can $ene;t t&e seer.
I t&ank t&e ecturers (&o taug&t me in t&is ;ed of Mr. Mutu t&at &e"ed
and encouraged me in com"eting t&is task. T&anks aso to coeagues
Marketing Management .age 23
stud' $ecause toget&er to s&are reference materias: as (e mate
es"ecia' m' em"o'er for &e"ing to "ro%ide in"ut and ad%ice on t&is
su$=ect.
2o "assion for earning in t&e a$sence of fami' su""ort. T&anks to &er
&us$and and m' c&idren for gi%ing encouragement and su""ort to me in
com"eting t&is task.
T&ank 'ou.
2O4,I BI2TI 4A-AAI
/I+/IOGRA3I
1. -arisan Akademi .endidikan RM! I!O I001 ? 200F@
Marketing Management. +ni%ersiti Maa'sia .a&ang.7enfed.
2. &tt"?QQ(((.ask.comQOustin e<am"es of unit&ida Marketing
"ractices.
3. &tt" ? "engguna estari?$ogs"ortQ2010Q0) 1 7onto& "eni"uan
ter&ada" "engguna.
). (((.eken.comQm'Q...7om"an' 1 "ro;e. 1 minum air
*. 7$")ife. Bogs"ort@ comQUUU..Qatar $eakang
Marketing Management .age 2)