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Business Economics, 1999, 328 pages, Roger Perman, John Scouller, Oxford University

Press, 1999
Published: 19th January 2010
DOWNLOAD http://bit.ly/1ozU6a1 Business Economics
Business Economics is aimed at business students who need a solid, but not excessively theoretical,
introduction to economics which focuses on the contribution economics can make to the study of business
policy. In addition to the standard economics of supply, demand, costs, and competition,the text places special
emphasis on specifically business-oriented issues such as transaction costs, rents, sustainable competitive
advantage, the resource-based view of the firm, corporate architecture, corporate governance, diversification
and acquisitions, an outline of macroeconomics,forecasting, and an introduction to public policy. The text has
been structured closely to meet existing business courses, and a section in the introduction recommends
particular permutations of chapters to suit the different courses available. Each chapter contains an
introduction covering the keyconcepts used, a further reading list, discussion questions and a conclusion
summarizing what the student should have learnt. The book is extensively illustrated with figures, tables and
other displayed material, and simple algebra will be all that is required by way of mathematical
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