Weasely 1

Ron Weasley
Prof. Mayor
ENGL 2089-088
Genre Analysis, version 2
5 Dee!"er 201#
$%EA
&'e (se of a)alo*(es for f(rni)(re s)ores +as s'a,en +'en $%EA a!e o() +i)' )'eir
a)alo*(e in 1951. &'e fo(n-er sa+ )'e o..or)(ni)y )o sell f(rni)(re on a lar*er sale an- -ei-e-
)o !a,e )'e a)alo*(e )'a) +e ,no+ )o-ay. $%EA, a) i)s ore, is a ra-ially -ifferen) s)ore )'an
any o)'er. &'e a!o(n) of .ro-() )'ey 'ave for vie+ is inre-i"le. &'ey -evelo. !any /e0a!.le
roo!s1 )o *ive (s)o!ers i-eas of 'o+ )o -eora)e )'eir o+n 'o!es. $%EA 'as a re.()a)ion of
"ein* si!.lis)i an- !o-ern. &o inrease )'eir !ar,e), )'ey sen- o() a)alo*(es )o i)ies near )'e
s)ores2 loa)ions. A) firs) *lane, )'is see!in*ly )y.ial a)alo*(e -oesn2) "rea, !any
onven)ions, "() (.on f(r)'er ins.e)ion, i) "eo!es )'e only one of i)s ,in-. M(' of 'o+ i)
loo,s follo+s onven)ions of s(.ers)ore a)alo*(es, "() )'e +ay infor!a)ion is re.resen)e- in )'e
on)en) areas an- )'e +ay .'o)os are .resen)e- re.resen)s ori*inal an- (ni3(e "eliefs of $%EA as
a s)ore. 4verall, )'e a)alo*(e is s.eifially )ailore- )o o!.el )'e rea-er )o visi) )'e .'ysial
s)ore.
A rea-er of )'is a)alo*(e is !os) li,ely a !i--le-a*e- s("(r"an !o!. $%EA a.i)ali5es
on i)s ease of asse!"ly an- s'i..in*. $)2s for )'a) reason )'a) )'is a..eals )o !any fa!ily-
orien)e- s'o..ers on a so!e+'a) loose, "() no) e0)rava*an), "(-*e). &'e rea-er is .ro"a"ly
in)eres)e- in !a,in* 'is or 'er 'o!e loo, ne+er an- fres'er. $)2s .ossi"le )'e rea-er isn2) even
in)en-in* )o "(y any)'in* fro! $%EA, "() is 6(s) sear'in* for ne+ i-eas. $%EA !os) li,ely
Weasely 2
,no+s )'is an- )'erefore )ries )o !a,e )'e rea-er "elieve s'e +o(l-n2) "e a"le )o fin- )'ese sa!e
.ro-()s for as 'ea. an- +ell -one fro! ano)'er f(rni)(re s)ore. W'y +o(l- anyone +an) )o .ay
!ore or sear' for a .ro-() else+'ere +'en )'ey o(l- so easily "(y i) fro! $%EA7 &'is
/a(-iene )'o(*') .roess1 is a !a6or )'e!e seen )'ro(*'o() )'e )e0).
4ne in)eres)in* )'in* s.eifially a"o() )'is a)alo*(e is )'a) on )'e si0)' .a*e, )'ere is a
.ara*ra.' )'a) a..eals )o )'e rea-er2s -esire )o save )'e .lane) )'ro(*' ener*y onserva)ion. &'is
is .ara-o0ial8 $%EA +an)s rea-ers )o s.en- a lo) of !oney on i)e!s )'ey -on2) neessarily nee-
9+'i' +ill even)(ally "eo!e +as)e9an- a) )'e sa!e )i!e, .rolai!s 'o+ eo-frien-ly )'ey
are. &'is only a--s )o )'e ass(!.)ion a"o() $%EA2s a(-iene "ein* +illin* )o s.en- e0)ra !oney
for a loo,, s.eifi -esi*n, or "ran-.
&'e !ain r'e)orial .(r.ose of )'is a)alo*(e is )o infor! )'e rea-er. Ri*') "e'in-
infor!in*, 'o+ever, is .ers(a-in*. P'rases li,e /)'e G4DM4RG4N series s)ores every)'in*
yo( nee-1 ro. (. on al!os) every .a*e :$%EA 1;1<. &'ese ,in-s of .'rases infor! )'e rea-er
)'a) )'is .ar)i(lar series of a"ine)s an s)ore a lo) +'ile (sin* .ers(asive lan*(a*e )o onvine
)'e rea-er i) +o(l-n2) "e +or)' i) )o "(y any)'in* else. $n a--i)ion, )'ro(*'o() )'e a)alo*(e are
sa))ere-, s'or), 'el.f(l 'in)s for 'o!eo+ners. =or e0a!.le, one 'el.f(l 'in) is )o /,ee. -ryers,
"r(s'es an- o!"s on ar)s o()si-e )'e "a)'roo! so yo( an fi0 yo(r 'air )'ere -(rin* )'e r(s'
'o(r1 :$%EA 1;8<. W'ile )'is is *oo- a-vie, $%EA2s !ain .(r.ose is )o .ers(a-e )'e rea-er )'a)
s'e needs ar)s9)'e ones )'a) $%EA onvenien)ly sells9or s'e +on2) "e rea-y for +or, on )i!e.
Mos) a)alo*(es -o )'is, 'o+ever, i) feels !ore -e!an-in* +'en $%EA -oes i). $ns)ea- of
frien-ly *eneral 'o!e i!.rove!en) )i.s, $%EA s("onsio(sly !a,es )'e rea-er )'in, s'e nee-s
)'e .ro-(). Wi)' )'e +or-in* (se-, an ar)ifiial -e!an- is rea)e- in rea-ers2 !in-s. &'is
+or-in* is .re))y infor!al. $) feels li,e )'e +ri)ers +an) )'e rea-ers )o )'in, )'ey +ere in )'e
Weasely #
sa!e "oa)9loo,in* for a +ay )o or*ani5e or loo, !o-ern for 'ea.9an- $%EA +as 'o+ )'ey
-i- i).
$ns)ea- of fa)(al evi-ene )'a) !ore or less .roves an a..liane2s +or)', )'e +ri)ers
.rovi-e 'i*'ly lo*ial an- r'e)orial ar*(!en)s )'a) allo+ )'e rea-er )o 6(s)ify nee-in* a .ro-().
$%EA .rovi-es fa)s as far as .riin* an- si5e, "() no) !any a"o() f(n)ionali)y. $%EA isn2)
a..ealin* )o an a(-iene )'a) is onerne- +i)' 'i*'ly fa)(al evi-ene. Mos) rea-ers9!i--le-
a*e- !o!s9are onerne- +i)' !a,in* )'eir 'o(se loo, (ni3(e an- (. )o -a)e.
Wi)'in )'is *enre, infor!a)ion is .rovi-e- )'ro(*' i!a*es. >ery li))le infor!a)ion is
.rovi-e- )'ro(*' len*)'y lan*(a*e. A lo) of +'a) )'e /+ri)ers1 +an) )'e rea-ers )o "ase )'eir
-eision on is 'o+ )'e .iee of f(rni)(re loo,s. ?nfor)(na)ely, +i)' P'o)os'o. an- o)'er i!a*e
en'aners, any)'in* an "e !a-e )o loo, li,e i)2s +or)' a )'o(san- -ollars. &'e (se of olor is
.ara!o(n) in )'is a)alo*(e. Every f(ll .a*e (ses a lo) of ear)' )ones "() several )'in*s are
'i*'li*')e- in an aen) olor. &'ese are )'e )'in*s )'a) $%EA +an)s )'e rea-er )o no)ie. Also, i)
!a,es )'e rea-er )'in, s'e nee-s )o "(y )'a) en)ire /roo!1 )o 'ave i) loo, 6(s) as *oo-. &'e
)'o(*') onveye- is )'a) "(yin* only one i)e! +o(l- !a,e a roo! loo, ino!.le)e. 4)'er
a)alo*(es of si!ilar ,in-s (se )'is )e'ni3(e, ye) no) as fre3(en)ly as $%EA.
=or )'e !os) .ar), )'e $%EA a)alo*(e follo+s !any of )'e sa!e onven)ions as o)'er
a)alo*(es. @o+ever i) -iver*es in i)s (se of lan*(a*e an- )'e +ay in +'i' i) .ers(a-es rea-ers
)o "(y fro! )'e!. $%EA er)ainly ,no+s i)s a(-iene an- )ailors )'e a)alo*(e s.eifially for
)'e!.