ASIAN PAINTS

Name Asian Paints Limited

Industry Chemicals: Industrial & Decorative Paints, Speciality
products
Key people D & C!": r# K#$#S# Anand
%ead&uarters um'ai
(evenue)in
crores*
+,-.: /0/1 +,-2: 3-04
Stoc5 Price
)(s#*
610 7oin7 do8n# (ecent pea5: 490 Nov:-.# Divided +,
-.: 69 per share
Product oferings:
Decorative coating: Interior 8all paints, !;terior 8all paints, <ood
sur=ace paints, etals sur=ace paints
Industrial coatings: Protective coatin7s, +loor coatin7s, (oad mar5in7s
Ancillaries: <all primer, Acrylic <all Putty, !;terior <all Putty, <ood
Primer, Automotive Paints throu7h >? 8ith PP@ industries, since -//1
Chemicals: phthalic Anydride ) contri'utes -A o= revenue and
decreasin7*
Services: Color Consultants, !ByColour, %omes Solutions, ProCect
Services, "nline & Call assistance, ?isualiBation Services, Paint Calculator,
Color Stores
Paint Brands owned: Ace & Ape;, Apcolite, Ape;, Ape; Dltima, Asian
Paints, Colour Ne;t, Premium @loss !namel, Royale, (oyale Play,
Touch8ood, Tractor !mulsion, Dtsav
Taglines:
-# 888#asianPaints#com: %us'ands are useless
2# ,outu'e channel ta7line and hashta7 campai7n: Add EColourToLi=e
.# Asian Paints: %A( @%A( KDC%% KA%!TA %AI
Company istory:
+ounded in -/62# India:s Lar7est, Asia:s .d lar7est paint compay# "perates
in -1 Countries 8ith 24 manu=acturin7 =acilities servin7 94 countries 8ith
over 1000 employees# ar5et leader in India since -/91# IP" in -/32# Part
o= Ni=ty 40 o= NS!#
ascot Cartoon F@attuG 'y (#K# La;man -/46, re'randin7 in 2002 8ith a
painted =orm o= FpG, ne8 ri''on =ormation lo7o in 20-2# Lo7o si7niHes
easy Io8, smoothness, dynamism and possi'ility that its solution and
oJerin7s 8ill provide#
International operations contri'ute to -.A o= 7roup:s turnover# +irst
presence in +iCi in -/13# International presence throu7h $er7er, APC",
Tau'mans, Sci'#
?ision:
FAsian Paints aims to 'ecome one o= the top Hve decorative coatin7s
companies 8orldK8ide 'y levera7in7 its e;pertise in the hi7her 7ro8th
emer7in7 mar5ets# Simultaneously, the company intends to 'uild lon7
term value in the industrial coatin7s 'usiness throu7h alliances 8ith
esta'lished 7lo'al partnersG
Corporate $rand Positionin7:
FTo 'e the =ore runner o= inspirin7 dLcor and to actively empo8er
customers to create their dream homesG
Awards and recognition:
Asian Paints 8as included in +or'es a7aBineMs K AsiaMs +a' 40 List o=
companies in 20--, 20-2 and 20-.#
Asian Paints 8as ran5ed -.th amon7st the top paint companies in
the 8orld 'y Coatin7s <orld K Top Companies (eport 20-. )>uly 20-.
Issue*#
In arch 20-2, Asian Paints 8as presented the Asian Centre =or
Corporate @overnance & Sustaina'ility A8ard =or the $est @overned
Company in 20--#
r# P urty, the then D & C!", Asian Paints received the MC!"
o= the ,earM a8ard =rom $usiness Standard, one o= IndiaMs leadin7
'usiness dailies )arch 20--*#
Asian Paints receives the $est Audit Committee A8ard =rom the
Asian Centre =or Corporate @overnance & Sustaina'ility )+e' 20--*
A8arded the NS8ord o= %onourN 'y the $ritish Sa=ety Council =or all
the paint plants in India# This a8ard is considered as the pinnacle o=
achievement in sa=ety across the 8orld#
Recent news:
Cape; =or the year estimated to 'e around (s# 240 crores to8ards =acility
optimiBation and re7ular maintenance#
!an "# T$I: F%!(", ASIAN PAINTS T" IN?!ST (s-,100 C("(! !AC% IN
KA(NATAKA )as per the Chie= inister, @overnment o= Karnata5a*G
Stri5e in Chemical Plant in Dec 20-.# Closes do8n su'sidiary po8der
coatin7 plant in %imachal Pradesh in Nov:-., chemical plant in Tamil
Nadu in Dec:-.,
Aug "%&': Asian Paints ac&uires Slee5 International Private Ltd# )SIPL*#
Slee5 @roup manu=actures, sells and distri'utes 5itchens and components
li5e 8ire 'as5ets, ca'inets, appliances and accessories throu7h a net8or5
o= over .0 sho8rooms and more than 240 dealers across India#
Challenges:
F@oin7 =or8ard, Domestic demand is e;pected to remain
challen7in7 and uncertain#
O (ural demand, ho8ever, is e;pected to remain ro'ust
O Some =avora'le movement in =uel prices and so=tenin7 o= interest
rates =or
Consumer loans could create =estive demand =or automotives#
O Continued lac5 o= investments )pu'lic as 8ell as private* &
slo8do8n in economy is e;pected to impact Industrial coatin7s
demand#
O "n the international =ront, political insta'ility 8ould 'e a 5ey ris5
in important mar5ets li5e !7ypt, $an7ladesh and Nepal#G
Recent (ar)eting initiatives:
EColorToLi=e online campai7n# Lots o= Social media activity since >anuary
F%us'ands are uselessG online ad campai7n =or promotin7 8e' services
tar7eted at 8ives#