Problem 2

DATIN TIMAH & HER NEW VENTURE

This problem covers the followi! topics"
Iter#l Eviromet $%h#pter &'
()siess *evel +tr#te!, $%h#pter -'
.irst & +eco/ Movers & the M#r0et %,cles
$%h#pter 1'
After m)ch co#2i! from her f#mil, #/ frie/s #/ eve # fierce power str)!!le betwee the f#mil,
members #s to who sho)l/ r) the 34( b)siess5 D#ti Tim#h fi#ll, /eci/e/ to simpl, close her 34(
b)siess #/ move o to #other l)cr#tive b)siess $eve tho)!h this ew b)siess is )rel#te/ to her
previo)s b)siess'6 7I sho)l/ 8)st sell N#si *em#09 :)st loo0 #t Normi T#/oh9 I w#t to be li0e her9; she
e2cl#ime/6 (Psst you go Jalan Jalan Cari Makan and find out who is Normi Tandoh) No oe oppose/
her i/e# bec#)se she is # e2cellet coo0 #/ N#si *em#0 +#mb#l I0# (ilis is her speci#lt,6
+o she st#rte/ selli! #si lem#0 s#mb#l i0# bilis #t her ewl, #c<)ire/ rest#)r#t5
which she bo)!ht over from # well=0ow M#l#,si# celebrit, chef6 The chef h#s move/
to D)b#i to st#rt # e2<)isite M#l#, c)isie #t the op)let ()r8 Al Ar#b>s Al M)t#h#
rest#)r#t6 D#ti>s rest#)r#t is c#lle/ :)st N#si *em#0 Rest#)r#t which 8)st
speci#li?es i #si lem#06 ()siess wet well with the loc#l crow/ #/ she ow h#s #
!ro)p of lo,#l c)stomers who fre<)et her rest#)r#t for bre#0f#st5 l)ch5 te#5 /ier #/
s)pper6 A ,e#r h#s p#sse/ b, #/ her b)siess is boomi! with repe#t #s well #s ew
c)stomers6
D#ti Tim#h h#s ever re#ll, str#te!i?e/ her b)siess5 #s she sees o re#so /o it6 +he thi0s th#t
pl#i! is # mere w#ste of time #/ reso)rces #s she h#s o pl#s to e2p#/ her b)siess6 +he is ver,
compl#cet with the e#ri!s /erive/ from her preset b)siess6
Recetl,5 # ew rest#)r#t5 7Restor# @#) 4ito; $R@4' move/ ito the #re#5 selli! #si lem#0 #s well
#s #si /#!#!6 (esi/es the v#riet, of rice /ishes5 R@4 #lso sells # v#st v#riet, of #)thetic Tre!!#)
/elic#cies5 which is o)tso)rce/ from # pop)l#r Tre!!#) %hef who s)pplies s)ch /elic#cies to the
Tre!!#) p#l#ce9 The R@4 prefers to o)tso)rce these /elic#cies bec#)se their e2isti! te#m of coo0s
/oes ot possess the c#p#bilities #/ reso)rces re<)ire/ to #chieve competitive s)periorit, i this #re#6
D#ti Tim#h is so worrie/ th#t the ew etr#t wo)l/ t#0e over her c)stomers5 so she /eci/e/ to
)/ert#0e some 0i/ of m#r0et se!met#tio b, !ro)pi! her e2isti! c)stomers ito three !ro)ps6
H#vi! le#rt the )i<)e fe#t)res of her e2isti! c)stomers5 she tho)!ht she w#s #ble to m#tch the t,pe
of #si lem#0 to the c)stomer>s ee/s #/ h#bits ito sever#l se!mets6 However5 thi!s #re ot #s e#s,
#s she tho)!ht the, wo)l/ be6 +he ee/s ,o)r help to se!meti?e the c)stomers to the t,pe of #si
lem#0 which she pl#s to sell6
+he pl#s to coti)e with her preset #si lem#0 s#mb#l i0# bilis6 This t,pe is br#/e/ #s N#si *em#0
(i#s#5 which is wr#ppe/ i b### le#f or simpl, )se/ ewsp#pers6 The co/imets to the #si lem#0
#re the b#sic slice of c)c)mber5 frie/ i0# bilis #/ # ti, slice of h#r/ boile/ e!!6 The +#!# br#/ rice or
the (er#s %#p R#mb)t# is )se/ to coo0 this t,pe of #si lem#06 The b),ers who orm#ll, b), this t,pe
of #si lem#0 #re school chil/re from # e#rb, school5 f#milies from the e#rb, ei!hborhoo/ #/ #lso
office wor0ers from the #re#6
+he ite/s to sell N#si *em#0 Istimew#5 which )ses (#sm#thi5 # hi!h <)#lit, rice5 #/ the #si lem#0
wo)l/ !o thro)!h # AKukus- Method of coo0i!6 %)stomers h#ve # choice of (l#c0 Pepper %hic0e or
Re/#! A,#m5 #/ for the ve!et#ble selectioB c)stomers m#, choose to h#ve 0#!0o! !ore!
bel#c# or broccoli i cheese #/ #other co/imet is either boile/ e!! or s),=si/e=)p6 This t,pe of
#si lem#0 wo)l/ be ch#r!e/ #t # premi)m6 The s#mb#l i0# bilis is ch#r!e/ for those who w#t it hot
#/ spic,6 This N#si *em#0 Istimew# wo)l/ c#ter for b),ers who choose to e#t for l)ch or /ier5 or for
etert#ii! frie/s #/ cliets6
D#ti #lso 0ows th#t there is !ro)p of mi//le=#!e/ b),ers who #re ver, he#lth
coscio)s #/ #re so cocere/ #bo)t their he#lth6 No oe h#s ever c#tere/ for this
speci#l !ro)p of which C-D of them #re members of the AM#l#,si# (i!!est *osers>
%l)bB # re#lit, show for those who wish to lose wei!ht6 +o she w#ts to be the first mover
i this b)siess6 D#ti w#ts to !et help from %hef W# to #s0 him cre#te # me) th#t
wo)l/ be s)it#ble for people with hi!h bloo/ press)re9 %hef W# s#,s th#t he h#s the
recipe for this !ro)p of people6
However5 the cost of pro/)ctio wo)l/ be hi!h #s the speci#l br#/ of rice ee/s to be importe/ from
Tibet (or maye !atin "an "all her friend the Malaysian #i"e King to dis"uss aout the ty$es of ri"e
a%ailale lo"ally) #/ the ve!et#bles #re !row i # or!#ic f#rm #t the %#mero Hi!hl#/s while the
chic0e ee/s to be f#t=free which c# ol, be s)pplie/ b, # speci#l chic0e f#rm from A)str#li# $which
h#s the H#l#l %ertific#tio'6
The E/