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Vacation Ownership & Time share

Definition of Timeshare: Any arrangement, plan or similar device, but not including
any exchange programmes, whether by membership, agreement, tenancy in common, sale
lease, deed, rental agreement, license, right to use agreement, or by any other means
whereby a purchaser in exchange for consideration, receives a right to use
accommodation or facilities, or both, for a specific period of time less than a full year
during any given year, but not necessarily for consecutive years, and which extends for a
period of more than three years
Vacation Ownership !ndustry " #rofile
A window to the world of vacation ownership
$ales %&&': ()& *illion
Over +,&& resorts in -+ countries .)+-& in /$0
Total no of owners: Approx 1 million .' million in /$0
2esiding in over %1& countries
3conomic impact of / $ !ndustry: (441 billion .%&&%0
5astest growing segment of travel & tourism
Vacation Ownership " 6haracteristics
The advantages of taking a holiday
*uilds a culture of leisure tourism
Targets a large cross section of consumers offering wide choice of holidays
Attractive value pac7age
6ontributes to economy of the resort location
#romotes domestic tourism & creates 8obs
$uccess stories in 5lorida, 6alifornia, $outh 6arolina, Tenerife, 9alaga :awaii
9ixed use improves utili;ation or resort services, increases cash inflow
Vacation Ownership in !ndia

Incredible holidays in an incredible land
<umber of Timeshare companies : ,&
<umber of resorts : =&
<umber of 9emberships : %,&&,&&&
Annual additions : )+,&&&
5amilies ta7ing holidays : ,&,&&&
<o or rooms : ,,&&&
Total investments : ( %%& million
>rowth since )--= : Over )+? 6A>2
!ndustry @ :ighlights
Facilitating safe, comfortable, enjoyable holidays
>rowth through new investments
$trong consumer safeguards
$elf regulation
6ode of ethics in business conduct
Overall excellence in products & services
Vacation Ownership " The 2oad Ahead
Ahat needs to be done by:
!ndustry
>overnment
>overnment
Providing an impetus for growth
!ndustry recognition
#ro8ect and operational incentives
2egulatory framewor7
$elective infrastructural support
/tili;e industry potential to drive domestic tourism
$ummary
Nurturing vacation ownership !eaping benefits

Vacation ownership@ a fast growing tourism brand
#romotes all types@ inbound, outbound and domestic tourism
Theme based leisure tourism that satisfies consumer needs
:igh potential for employment opportunities
Domestic Tourism " the catalyst for !ndiaBs tourism growth
5ull potential of domestic tourism " to be exploited by industry and government
partnership
6onsumer !nsight
Timeshare buyer
6hief wage earner of the household
Average monthly income of +&,&&&C@ or higher
9arried
Owns a car
Aged between %+@+& years
!mportantly, has holidayed thrice in the last ' years or at least '<C,D at a stretch
Typical "oliday "abits
$urvey revealed that a ma8ority averaged at least ) trip a year
Dess than %C'
rd
too7 shorter vacation averaging % short trips every year .than7s to split
wee7s0
Only about )&? had traveled abroad in the last ' years on leisure or business cum
leisure
9any preferred holiday destinations abroad " /$, Dubai, $ingapore & Dondon
9ar7ed preference for city centric .EurbanB0 locations
Aithin !ndia@ >oa, $himla, 9anali, Fashmir, *angalore, Tirupati, Ooty, 2a8astan
preferred destinations for future holidaying *lend of hill stations, cities, beaches,
historical and religious places are preferred destinations
Fey decision ma7er for destination is chief wage earner
)) days is the average duration of a long trip with at least % destinations covered
Average total expenditure " 2s %+,&&&C@
#earnings
#enetration rate of Vacation Ownership in !ndian mar7et is very low
Dow awareness of the timesharing concept and benefits ie exchange
6oncept non@relevance to holidays plans
#erceived low value for money .largely due to poor Guality of information supplied0
<egative word of mouth publicity on account of past happenings
$atisfaction rated high amongst active timeshare users
$verall satisfaction by world regions
$outh Africa : =%?
<ew Healand : -%?
Australia : =+?
/$A : =,?
3urope : 14?
!taly : 1'?
Implication%
:uge opportunity exists
*urgeoning middle class with growing interest in annual holidays
#roducts for different segments for the mar7et
!ndiaBs diversity of leisure options
6atalyst will be the ongoing interest in domestic tourism
:istory of Timeshare
Timesharing originated in the 5rench Alps in the late )-4&Bs at the 5rench $7i 2esort,
$upportively in )-44@41 The idea was basically by a group of regular vacationers who
reali;ed that ta7ing holidays every year was becoming more and more expensive $o they
decided to get together, choose a resort and share the cost This of course wor7ed
wonderfully, since it meant saving an accommodation cost for subseGuent vacations
Timeshare made its entrance into the /$ mar7et in the )-1&s and has come a long way
since thenI The early timeshare pro8ects, mostly in the south, were started by independent
developers who too7 a lot of marginal motels and hotels and converted them to mostly
one bedroom and efficiency timeshare units Timeshare was populari;ed in
condominiums and resorts throughout the country !n )-1,, exchanging or swapping an
ownership wee7 first began
$ince its introduction into the /$ mar7et, the timeshare industry has explodedI !t is
presently the fastest growing segment of the hospitality industry $ince )--& alone, the
industry has grown 1+? in terms of timeshare resorts developed and households
purchasing timeshare Over , million households world@wide in more than )-& countries
own timeshare Over ' million Americans own vacations rather than JrentingJ a vacation
!n !ndia, the concept arrived as late as )-=% and wholesomely welcomed since it meant
buying future vacations at todayBs price
There exits a tremendous potential for timesharing in the !ndian mar7et and only &&4-?
of the mar7et are members
Types of Timeshare
5ixed Timeshare " *uying holiday time for a specific number of years in advance
5loating Timeshare " one holiday with their family in various resorts owned by the
timeshare company for the specific period one has purchased the holiday for
5or Ahom "
!ndividuals who believe that holidays are an integral part of their lifestyle
Ahy Vacation Ownership
Kearly VGacations
Aorldwide 3xchanges
6an gift vacations
Difetime membership
Ahy are lifetime :olidays so popularLL
#ifetime "olidays owners holiday more, strengthen family relationships &
Difetime :olidays owners use more of their available holiday time than non@Difetime
:olidays owners, according to research, because they 7now they are spending their
holidays at a resort that they en8oy, with amenities for an entire family, with no nasty
surprises And Difetime :olidays owners use exchange companies to open a whole new
world of adventure, experiencing memorable holidays at exotic locations that they might
otherwise never thin7 of visitingI All these options contribute to the high satisfaction
levels that Difetime :olidays owners consistently record year in year out Difetime
:olidays is an investment in 5amily
'uality Amenities "
The typical Difetime :olidays development has top class amenities, from restaurants and
bars to sports and leisure facilities
(uperior Accommodation &
Difetime :olidays owners choose accommodations to suit their personal needs @ from
comfortable studios to lodges and villas to accommodate the largest of families all with
the Difetime :olidays hallmar7 of Guality that places them above standard pac7age
holiday accommodationI 9ost offer full or partial 7itchens and other conveniences of
home
"oliday any time of year &
Difetime :olidays owners may buy Difetime :olidays to holiday at the time of year that
best suits them
Fle)ibility to *)change &
One of the main benefits of Difetime :olidays is that owners can swap their holiday time
for a comparable holiday through an exchange organisation such as 26!, which has ,,&&&
affiliated resorts in more than -& countries in exotic locations ranging from >oa to
>eneva, from *ang7o7 to *altimore, from 9anali to 9elbourne, with a style to suit all
tastes and budgets, from sun@ 7issed beach locations to s7i resorts from the excitement
of cosmopolitan cities to tranGuil countryside settings 9any resorts are situated by la7es
or golf courses Others are close by theme par7s for those see7ing non@stop funI
(ecurity &
*y investing in future holidays, Difetime :olidays owners have peace of mind and
security of ownership They can relax 7nowing their chosen wee7 or wee7s will always
be available and that the Guality of accommodation is a 7nown factor Owners can also
relax, 7nowing they have paid for their resort accommodation at todayJs prices for years
to come
+ift it to friends &
Difetime :olidays offers owners the ability to gift their holiday wee7 to friends & family
should they not wish to use it in a particular yearI
Financial #ogic &
One of Difetime :olidays greatest benefits is that it saves owners a huge amount of
money in the long@term Ta7e the example of Dotus $uites 9umbai 3cotel The
advertised room rate of this Difetime :olidays resort is 2s 4+&& M )4? taxes, per night in
a studio Over %+ years, 1 nights per year, would cost a total of )'% lacs *ut, of course,
over %+ years inflation would drive up the price per night $o in actuality you would pay
over %& lacsI And yet members of D$9 have only paid about )+ lacs to 8oin the schemeI
And in future they will only pay a minimal annual maintenance charge and utility fees
This financial saving and inflation beating effect is a central reason why millions of
families have purchased Difetime :olidays worldwide
All India Resort Development Association (AIRDA)
What is AIRDA ?
Today there are a variety of resorts available in !ndia, each of which uses different
mar7eting techniGues to sell vacation ownership .timeshare0 holidays to the customer
*eing a new industry in the mar7et, the awareness of this product is Guite low This has
led to developers and mar7eters using unfair means of selling vacation ownership
holidays
The All !ndia 2esort Development Association .A!2DA0 is an organi;ation comprising
genuine vacation ownership members, dedicated to setting the standards of operation and
ensuring customer protection The association is a self@regulatory body with a core
committee that oversees the functioning of the association
What does AIRDA seek to do?
A!2DABs ob8ectives:
To ensure that all activities of the vacation ownership .timeshare0 industry are honest,
fair and conducted with total transparency
To safeguard the interests of all vacation ownership customers, existing and
prospective, against all misleading vacation ownership selling practices
To ensure the highest ethical standards amongst those engaged in the vacation
ownership industry and holiday ownership in !ndia
To chec7 the activities of unscrupulous developersCmar7eters of vacation ownership
holidays, to the extent of ta7ing legal punitive action against them
2edressal of complaints against defaulting vacation ownership .timeshare0 sellersC
mar7eters
:aving recogni;ed that a ma8ority of the customer complaints were actually arising from
customers being forced to buy the same day they visit the sales centre, A!2DA has made
the following mandatory:
3very prospective customer must be given a )&@day cooling off period to give
himCher sufficient time for a change of mind
3very member must be given his deposit or membership fee if he as7s for a refund
within N)& days of purchaseN The amount that has to be refunded is the total amount
given by the customer without any deduction for administration :owever, the
customer must clarify this with the mar7eter to his complete satisfaction
On no account is a telemar7eter to announce a prospective customer as a N luc7y
winner of a pri;eN The telemar7eter can invite the customer to attend a presentation
for which a gift can be given A distinct demarcation between a Npri;eN and a NgiftN
has to be made during transactions with the buyer
What is vacation ownership (timeshare)?
A vacation ownership is a product sold by vacation ownershipCholiday companies in
which a buyer acGuires the right to use a unit of a resort for a specific period of time in a
year for a specified number of years
Aith vacation ownership, you wonJt need to own a vacation home right through the year
or rent lodgings by the day when you travel Kou can purchase a resort unit only for the
time you need at a location you desire $imply put, timesharing means owning a wee7
annually at a resort 5or instance, you can choose to own the %nd wee7 of December,
every year, at a resort in >oa
*ut you donBt have to spend your holidays at one location year after yearI Through a
vacation ownership exchange system facilitated by 26!, you can ta7e a holiday in !ndia
as well as in =4 other countries Ahich means >oa today, Venice tomorrowI
Is there any difference between vacation ownership (timeshare) and
holiday ownership?
<o difference whatsoever :oliday ownership is simply a more correct name for vacation
ownership because it better describes what the product means :owever, most owners
still prefer to call their ownership wee7s as vacation ownership
What is the best price for a vacation ownership (timeshare)?
There are many factors that affect price @ the wee7, the location of the resort, the si;e of
the accommodation, the season it belongs to, the promoters behind the resort etc

Does it make sense to buy vacation ownership (timeshare)?
Definitely Once you ta7e a decision 7eeping in mind the above points and buy timeshare,
it is a great way to ensure that you have Guality holiday accommodation at an affordable
price A carefully researched vacation ownership .timeshare0 purchase gives you the
benefit of long@term savings compared to the cost of staying in hotels while holidaying
Are there any benefits?
,hoice of location%
Vacation ownership .timeshare0 resorts are located at many desirable locations around
!ndia and the world
"ome away from home%
Kour vacation ownership is truly a home away from home 9ost resort units are eGuipped
with an independent 7itchen that provides privacy and independence Aith !ndian food
habits, this is an attractive option specially when traveling abroad
-ore fun at a lesser cost%
Kou can buy a vacation ownership for a fraction of the cost of owning a vacation home !t
is yours to en8oy for a fixed period of time, for as long as %+@'' yearsI Thus, itJs a hedge
against inflation as your future vacation costs are loc7ed in at todayJs prices
!epeat vacations%
Vacation ownership resorts offer Guality accommodation and associated amenities ideal
for repeat vacations !t also offers a better priceCvalue than a hotel room for extended
stays
Action.packed holidays%
Vacation ownership resorts offer a wide range of recreational activities aimed at the
family @ swimming, table tennis, badminton, tennis courts and horse riding
Fle)ibility%
Vacation ownership offers flexibility of use and a variety of experiences through
exchange options and peripheral benefits offered through an exchange company
!n short, vacation ownership offers a better price and greater value than a conventional
hotel room @ an apartment that can accommodate more people, with a 7itchen that
provides privacy and independence
A!2DA 9ember *rands
/efining fair practices Assuring safe holidays
) Avalon 2esorts
% Averina *each
' 6ountry Vacations
, 6lifftop 6lub 2esort
+ 6onamore 2esorts #vt Dtd
4 6ountry !nn
1 >olden $tables Difestyles 6entres #vt Dtd
= >olden $tables Outsourced $ervices
- :otel >reen 6astle
)& 9ahindra :oliday & 2esorts !ndia Dtd
)) <eesa Deisure Dtd
)% 26!
)' 2esort 6ountry 6lub
), The 5fort :oliday Flub
)+ The Duxury 6lub
)4 Treasure !sland 2esorts
)1 V!T$, 9umbai
)= :imalayan Vistas
)- $heridan 2esorts Development
Avalon 2esorts
O Averina *each
O 6ountry Vacations
O 6lifftop 6lub 2esort
O 6onamore 2esorts #vt Dtd
O 6ountry !nn
O >olden $tables Difestyles
6entres #vt Dtd
O >olden $tables Outsourced $ervices
O :otel >reen 6astle
O 9ahindra :oliday & 2esorts !ndia Dtd
O <eesa Deisure Dtd
O 26!
O 2esort 6ountry 6lub
O The 5fort :oliday Flub
O The Duxury 6lub
O Treasure !sland 2esorts
O V!T$, 9umbai
O :imalayan Vistas
O $heridan 2esorts Development

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