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Towards the Success of ERP Systems (Case Study in Two Moroccan Companies).pdf
This is an open access article distributed under the creatie commons!ttribution "icense unported #.0, $hich permits unrestricted use, distribution, and reproduction in any medium, proided that original $ork is properly cited.
This is an open access article distributed under the creatie commons!ttribution "icense unported #.0, $hich permits unrestricted use, distribution, and reproduction in any medium, proided that original $ork is properly cited.
Copyright 2012 Brahim Bighrissen, El Mehdi Ettamiri and Chihab Cherkaoui. This is an open access article distributed under the Creatie Commons !ttribution "icense unported #.0, $hich permits unrestricted use, distribution, and reproduction in any medium, proided that original $ork is properly cited. Contact author% Brahim Bighrissen E&mail% bighrissen'consultant(yahoo.)r
Research Article Towards the Success of ERP Systems: Case Study in Two Moroccan Companies
Brahim Bighrissen 1 , El Mehdi Ettamiri 1 and Chihab Cherkaoui 2
*or oer a decade, E+, systems in Morocco hae sho$n a signi)icant increase. Companies make large inestments in these scale systems in order to anticipate positie impacts on their organi-ation. Measuring E+, systems success becomes an important criterion )or the stakeholders in .usti)ying the associated inestment. /n this paper, $e $ill e0amine the success o) these systems by using a 1ualitatie research method based on a case study approach. 2e $ill proide an insight into ho$ t$o Moroccan organi-ations perceie the success o) their E+, systems. *indings indicated that /n)ormation, system 1uality and net bene)its are the three main dimensions o) success.
Keywords: Enterprise +esource ,lanning 3E+,4, /n)ormation Technologies 3/T4, E+, success, Moroccan organi-ation, case study approach. ''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''
Introduction
The in)ormation has generated a de)icit that arises )rom the imper)ect data aailable, the )initeness o) treatment and the ambiguity o) interpretations aailable to the decision maker. Many organi-ations hae begun to reali-e the importance o) the data and in)ormation they create. /t is ery di))icult today to beliee an organi-ation $ithout pertinent in)ormation. /ndeed, all business )unctions 3accounting, management control, marketing, sales, production, purchasing, human resources, maintenance, or research, etc.4 are no$ coered by an in)ormation system 3Brasseur, 20054. Eeryone is a))ected by the data and in)ormation 1uality 3"oshin, 20014.
2ith incorrect or incomplete in)ormation )or e0ample, actiity indicators may deiate )rom reality and lead to inappropriate decisions. /n addition, $ith the e0pansion o) the /nternet, the image o) the company may be impaired, particularly i) the in)ormation published is not updated. This kind o) problem is usually caused by the proli)eration o) so)t$are applications, their heterogeneity and the rising cost o) maintenance. To aoid these problems, companies try to moe )rom a )unctional organi-ation to a customer&oriented process method. This ne$ model re1uires the integration o) key business processes and the setting up o) a coherent in)ormation system ensuring the uni1ueness o) the in)ormation and the ability to access it )rom all the )unctions o) the company. !ll these aspects are captured by E+, systems.
6ournal o) Enterprise +esource ,lanning 7tudies 2
!n Enterprise +esource ,lanning 3E+,4 system is an integrated computer application used to manage both internal and e0ternal resources o) an organi-ation. E+, systems are based on a series o) integrated so)t$are modules and a single database. The database collects data )rom many applications and re&in.ects it into arious applications that can handle almost all the internal actiities o) the organi-ation. 2hen a ne$ process generates ne$ data, it is immediately reusable by other business processes. !n E+, implies the concept o) e0tended organi-ation, $hich stresses the interdependence bet$een organi-ations, including their coordination and synchroni-ation. This interdependence is to improe the 1uality o) serices o))ered to customers, their e))iciency and productiity. E+, systems also allo$ the integration o) arious business )unctions that proide, to each other, data and in)ormation.
Many approaches o) E+, systems success are presented in the literature. 7ome o) these $orks present an integrated model o) success. 8thers consider end users satis)action or utili-ation or bene)its as a measure o) success o) these systems.
This paper aims to study the perception o) managers regarding E+, systems in T$o Moroccan organi-ations. 2e $ill begin by presenting some recent trends o) the E+, systems and a synthesis o) literature on the main E+, success models. /n the second part o) this paper, $e $ill discuss some empirical eidence o) managers9 perception regarding E+, systems success in T$o Moroccan companies using a 1ualitatie approach based on a case study.
Recent Trends of ERP Systems
/n this section, $e present some de)initions o) E+, systems, the architecture o) their technology, some implementation Challenges and )inally, $e $ill describe the status o) E+, systems in Morocco.
ERP: An Approach of the Definition
Concerning the de)inition o) $hat is an E+,, it is important to note that there is no consensus about the used terminology, and there are seeral de)initions in the literature. *irstly, $e can say that the term E+, comes )rom the English e0pression :Enterprise +esource ,lanning; $hich means a tool or a methodology used to manage internal and e0ternal resources. +elating to the most speci)ic de)initions in the )ield, an E+, is sometimes de)ined as a so)t$are application, sometimes as a package, as a computer&based application or as a system. Een i) the terms designate speci)ic concepts, they are o)ten used interchangeably. <ubarry and Bauais 31===4 hae )ocused its de)inition on the )act that the E+, system is both an /n)ormation Technology 7ystem and a subset o) the /n)ormation 7ystems 3/74. *or these authors, an E+, allo$s a comprehensie management o) a company including human resources management, accounting and )inancial management, sales management, management o) procurement, production management and logistics management. ,>rotin 320024 present a more synthetic and abstract de)inition $hich presents E+,s as :so)t$are applications that are customi-able and modular designed to integrate and optimi-e the business processes by proiding a single and coherent repository and based on standard business rules;. 7hang and 7eddon 320024 talk about Enterprise 7ystem 7o)t$are 3E774 $hich consists principally o) enterprise resource planning 3E+,4 and customer relationship management 3C+M4. !ccording to Chapman and Chua 320004, :an E+, system is an integrated so)t$are system that manages the mainstreams operations o) an organi-ation. E+, is o)ten de)ined as a standardi-ed packaged so)t$are designed to integrate the entire alue chain in the organi-ation;.
/n short, although the terminology di))ers )rom one author to another, the common sense sho$s that the E+, enables organi-ations to integrate business processes and )unctions, and supply $ith real time in)ormation to manage their resources in a better $ay 3both the internal and e0ternal4 and to improe their decision making process.
# 6ournal o) Enterprise +esource ,lanning 7tudies
ERP: A Technological Point of View
8ne o) the main characteristics o) an E+, system is the centrali-ation o) all data )rom the business )unctions o) an organi-ation in a single uni)ied relational database. !n E+, includes a set o) modules that coer all the processes o) an organi-ation.
Typically, an E+, system can either reside on a centrali-ed serer or be distributed across modular hard$are and so)t$are units that proide ?serices? and communicate on a local area net$ork. The distributed design allo$s a business to assemble modules )rom di))erent endors $ithout the need )or the placement o) multiple copies o) comple0 and e0pensie computer systems in areas $hich $ill not use their )ull capacity.
The Implementation Challenges
The implementation o) E+, solutions in an organi-ation is not only to install a so)t$are in the traditional $ay, but changing the structure and the management o) the $hole organi-ation, implying a need to take into account a pipeline pro.ect change. /ndeed the establishment o) an E+, strategy re1uires structural changes, skills and behaiors.
The deployment o) an E+, system can inole considerable business process analysis, employee retraining, and ne$ $ork procedures. 7eeral researchers hae deeloped di))erent models )or E+, implementations. *or instance, ,arr and 7hanks 320004 introduced a model o) three phases% planning, pro.ect and enhancement. 8ther studies such as the one done by +oss 31===4 illustrates that a road card o) an E+, implementation consists o) )ie stages% design, implementation, stabili-ation, continuous improement and trans)ormation. /mplementing an E+, system is generally an e0tensie challenge, $ith a typical E+, implementation taking any$here )rom one to )ie years 3,oston and @rabski, 20014. The authors add that the per)ormance o) the organi-ation $ill get $orse be)ore it gets better. 8rgani-ations are e0pected to encounter the resistance throughout the stages o) E+, implementation.
The best practices 37!,, 20104 indicate that a success)ul implementation can )orce an organi-ation to realue its business practices and its processes and to concentrate on clearly de)inite ob.ecties. To conclude, organi-ations hae to be igilant enough $hen it comes to the 1uestion o) implementing an E+, system. The implementation o) E+, is a comple0 process that re1uires a ne$ approach to pro.ect management and it is time consuming, it may take generally )our to )ie years.
ERP !stems A"option in Moroccan #rgani$ations
/n Morocco, E+, market is in )ull e0tension, the )irst ma.or E+, pro.ects $ere initiated in 1==5. ! multitude o) European and !merican E+, endors hae settled on the market $hose mission is to support the Moroccan companies to implement this type o) pro.ect. "arge companies hae taken the step in adopting this technology.
/n a surey o) A1 largest Moroccan companies conducted in 2010 by the consulting )irm called Capital consulting, more than 50B o) the sample is )ocused on 7!, and 8+!C"E $ith C1B )or 7!, and 1DB )or 8racle. 8er 12B o) companies use E+, systems such as <EF!M/C7, 6<E $ith almost e1uialent proportions.
ERP System Success: efinition and Mode!s
/n the literature, arious models hae been used to measure E+, system success. Be)ore describing the di))erent models, a de)inition o) the notion o) success o) E+, system $ill be e0posed.
ERP !stem uccess Definition
E+, system success is a ery hard notion to de)ine, giing the )act that there is no consensus regarding its de)inition. 7ince the notion o) success used in /7 domain is e1uialent to /7 e))ectieness 3<elone and Mclean, 1==24. Thong et al 31==A4 de)ined 6ournal o) Enterprise +esource ,lanning 7tudies C
/7 e))ectieness as the e0tent to $hich an in)ormation system actually contributes to achieing organi-ational goals. E+, system is a kind o) /7, its success depends on the degree o) contribution to achieing organi-ational goals.
Markus and Tanis 320004 de)ined the success as best outcome that the organi-ation could achiee $ith enterprise systems, gien its business situation, measured against a port)olio o) pro.ect, early operational, and longer&term business results metrics.
ERP !stem uccess Mo"els
2e present here the main models discussing the success o) E+, system.
Mclean an" Delone Mo"el %&''() (**+,
Based on the $ork o) 7hannon and 2eaer 31=C=4 and Mason 31=GD4, <elone and Mclean 31==24 deeloped a model $hich relates si0 )actors or dimensions o) success $hich are the in)ormation 1uality, system 1uality, system use, user satis)action, indiidual impact and organi-ational impact. This model has been adapted and deeloped by seeral researchers like ,itt et al. 31==54, and critici-ed by others, especially by 7eddon 31==G4.
<elone and Mc"ean updated their original model ten years a)ter its release in order to highlight and respond to criticism. /n 200#, the authors hae e0tended their )irst model. They added the ?1uality o) serice? as the third dimension determining the use and satis)action o) users and the ?intent to use? as the )ourth. /ndiidual and organi-ational impacts are grouped into ?net bene)its?.
/t is important to gie some de)initions o) main dimensions o) the model as they are accepted in the literature%
Information "ua!ity% !lthough the meaning o) data and in)ormation are di))erent, lee et al. 320024 do not make this distinction and use the term data 1uality to re)er to in)ormation 1uality. /t is de)ined as data that is )or use by data consumers 32ang and 7trong, 1==A4.They deeloped a )rame$ork o) )our in)ormation 1uality 3/H4%
- Intrinsic I-: /t means that the in)ormation hae 1uality in its o$n right, it re)ers to accuracy, ob.ectiity, belieability and reputation.
- Conte.tual I-: /t highlights the re1uirements that in)ormation 1uality must consider $ithin the conte0t o) the task at hand. Ialue added, releancy, timeliness, completeness and appropriate amount o) in)ormation are the dimensions o) this category.
- Representational I-: /t relates to )ormat aspects. /t consists o) interpretability, ease o) understanding, representational consistency and concise representation.
- Accessibilit! I-: /t emphasi-es the role played by /T $hich proide and store in)ormation. /t consists o) accessibility and access security.
System "ua!ity% /t is de)ined as the leel o) technical e))iciency o) the system. 3Mclean and <elone, 1==24. Felson et al. 320054 identi)y )ie key measures%
- Accessibilit!: /t re)ers to the degree to $hich a system and the in)ormation it contains can be accessed $ith relatiely lo$ e))ort.
- Reliabilit!: /t relates the dependability o) a system oer time.
- Response Time: /t re)ers to the degree to $hich a system o))ers 1uick 3or timely4 responses to re1uests )or in)ormation or action.
- /le.ibilit!: /t relates to the degree to $hich a system can adapt to a ariety o) user needs and to changing conditions.
- Integration: /t represents the degree to $hich a system )acilitates the combination o) in)ormation )rom 5 6ournal o) Enterprise +esource ,lanning 7tudies
arious sources to support business decisions.
Ser#ice "ua!ity: /t inoles the oerall support deliered by the serice proider, and applies regardless o) $hether this support is deliered by the /7 department. 3<elone and Mclean, 200#4. ,ett et al 31==54 hae used an instrument o) )ie dimensions to assess /7 serice 1uality 3Tangibles, +eliability, +esponsieness, !ssurance, Empathy4.
$ser Satisfaction% /t is de)ined as the /7 end&user9s oerall a))ectie and cognitie ealuation o) the pleasurable leel o) consumption related )ul)illment e0perienced $ith /7. 3!u et al., 20024. <oll and Tork-adeh 31=DD4 hae used an /7 end&user satis)action instrument called ealuation End&Jser Computing 7atis)action 3EJC74.
Intention to $se% /t means the intent to employ the /7 in the )uture. !ccording to ,etter and al. 3200D4, intention to use is generally an indiidual leel construct. /t is not a concept that is consistent $ith studies employing an organi-ational unit o) analysis. 7o they consider both intention to use and other measures o) system use as the same construct.
System $se% /t is the degree and manner in $hich sta)) and customers utili-e the capabilities o) an in)ormation system. *or e0ample% amount o) use, )re1uency o) use, nature o) use, appropriateness o) use, e0tent o) use, and purpose o) use. 3,etter et al., 200D4 .7ystem use as a success ariable is re.ected $hen it is mandatory. 3<elone and Mclean , 200#4
%et &enefits% They re)er to the e0tent to $hich /7 are contributing to the success o) indiiduals, groups, organi-ations, industries, and nations. 3,etter et al 200D4
<elone and Mclean models hae been used in a ariety o) /7 conte0ts such as Egoernment 32ang and "iao, 200DK 6ang, 2010K 6a)ari et al., 20114, LM7 32u and 2ang 200A4, E&commerce systems 3Molla and "icker 2001K <elone and Mc"ean 200CK 2ang, 200D4, e&learning 3Massan-adeh et al., 2012K "in, 200G4.
/n E+, setting, seeral studies hae tested and alidated <elone and Mclean model. /ndeed, in a surey conducted among 2G public organi-ations that implemented E+, system 37!, +N#4 , @able et al. 3200#4 studied the perception o) sta)) )rom all the leels o) these organi-ations regarding the impact o) the 7!, +N# system. They suggested 2G items to measure )our dimensions o) E+, system success $hich are in)ormation 1uality, system 1uality, indiidual impact, and organi-ational impact.
/n the same direction, /)inedo 3200A4 used postal sureys o) CC priate )irms in *inland and Estonia. They e0tended the dimensions o) success in the measurement model proposed by @able et al. 3200#4 by adding IendorNConsultant 1uality and 2orkgroup /mpact. They suggest that these t$o dimensions $ere releant in the discourse o) E+, systems success.
Chien and Tsaur 3200G4 hae used <elone and Mclean model in a study o) 20C users o) E+, systems at three high&tech )irms in Tai$an. They suggested that system 1uality, serice 1uality, and in)ormation 1uality are the most important dimensions )or measuring post implementation E+, success.
atisfaction Base" Mo"els
The literature reie$ on the user satis)action measurement has allo$ed us to identi)y t$o main re)erences $hich are the Bailey and ,earson 31=D#4 and <oll and Tork-adeh 31=DD4.
Bailey and ,earson 31=D#4 hae proposed an /nstrument o) user /n)ormation satis)action 3J/74 by deeloping a semantic di))erential instrument o) #= items. /es et al. 31=D#4 based their research on the instrument o) Bailey and ,earson 31=D#4 and they retained 1# items in three dimension% E<, sta)) and 7erice, in)ormation product, kno$ledge or inolement.
6ournal o) Enterprise +esource ,lanning 7tudies A
<oll and Tork-adeh 31=DD4 hae deeloped End&Jser Computing 7atis)action 3EJC74 model based on the instrument o) /es et al 31=D#4. They )ormed )ie elements% content 3C items4, accuracy 32 items4, )ormat 32 items4, ease o) use 32 items4 and opportunity 32 items4.
EJC7 hae been tested in diers /7 enironment like online banking serices, computeri-ed accounting system or hospital in)ormation systems 3,ikkarainen et al., 200AK !-leen and Oulke)lee, 2011K <astgir and Morte-aie, 2012K !ggelidis and Chat-oglou, 20124.
EJC7 instrument hae been also tested in the E+, domain. 7omers et al 3200#4 hae been the )irst $ho hae used the instrument o) <oll and Tork-adeh 31=DD4. Their empirical results o) the surey, conducted by 1uestionnaire sent to C0G users )rom 21C J.7. companies, indicated that the content, )ormat and ease o) use are the three main dimensions that contribute to satis)action.
/n a study conducted on a sample o) 1GC users o) E+, systems in )our Tunisian industrial groups, Mekadmi et al. 3200D4 hae concluded that there are t$o ma.or components o) user satis)action in relation to E+, systems. 8ne related to satis)action to$ards the E+, contents $hich includes reliability, completeness and use)ulness and the other related to satis)action to$ards E+, technological )eatures represented by ease o) use o) the system and serice 1uality.
0se Base" Mo"els
/7 use has been studied as a behaior determined by social and cognitie ariables, $ith the goal o) )inding ariables that e0plain most o) the ariance in use 3Burton&6ones and 7traub, 200A4. T$o main models hae emerged considering the use as a behaior. They are the technology acceptance model 3T!M4 3<ais, 1=D=4 and the task technology )it model 3TT*4 3@oodhue and Thompson, 1==54.
Technolog! Acceptance Mo"el
,eople may use or not technology based on their belie) that it $ill help them to do their .ob in a better $ay or not. <ais 31=D=4 links this )irst point $ith the concept o) perceied use)ulness. Me de)ines perceied use)ulness as :the degree to $hich a person beliees that using a particular system $ould enhance his or her .ob per)ormance;. Me states also that een i) a potential user beliees that the use o) a technology $ill improe its $ork, he can at the same time, think that the system is too di))icult to use. /n this case, the bene)its deried )rom the use may be lo$er than $hat9s e0pected. This is $hat <ais 31=D=4 calls the perceied ease o) use that $ill be de)ined as :the degree to $hich a person beliees that using a system $ould be )ree o) e))ort;. *inally, <ais 31=D=4 e0amines the relationship bet$een use and attitudes to$ard technology based on the theory o) reasoned action o) *ishbein and !.-en 31=G54. Both authors hae deeloped a theory based on the concepts o) belie), attitude and behaior. There are e0ternal ariables that in)luence an indiidualPs belie)s about the bene)its associated $ith the e0ecution o) a behaior. These belie)s are, in turn, attitudes that $ill in)luence the intention to e0ecute a behaior, and ultimately in)luence the behaior itsel).
7eeral researchers hae created ne$ ersions o) T!M. Ienkatesh and <ais 320004 proposed T!M2 as a ne$ ersion o) Technology !cceptance Model, they incorporated additional constructs spanning social in)luence processes 3sub.ectie norm, oluntariness, and image4 and cognitie instrumental processes 3.ob releance, output 1uality, result demonstrability, and perceied ease o) use4. Ienkatesh et al. 3200#4 proposed the Jni)ied Theory o) !cceptance and Jse o) Technology 3JT!JT4, $hich posits )our key determinants o) intention to use and behaior 3per)ormance e0pectancy, e))ort e0pectancy, social in)luence and )acilitating conditions4. @ender, age, e0perience, and oluntariness $ere signi)icant )actors that moderate the impact o) the )our key constructs on intention to use and behaior. /n 200D, Ienkatesh and Bala, combined T!M2 3Ienkatesh and <ais, 20004 and the model o) the determinants o) perceied ease o) use 3Ienkatesh, 20004, G 6ournal o) Enterprise +esource ,lanning 7tudies
and deeloped an integrated model o) technology acceptance called T!M#.
Technology !cceptance Model has been applied in arious /T settings including online banking serices 3Mangin et al., 20114, business intelligence systems 3!ridsson and ,ettersson, 20124, e&library systems 36eong, 20114.
/n E+, implementation enironment, seeral studies hae applied the T!M. Bueno and 7almeron 3200D4 used T!M to test the inQuence o) )ie Critical 7uccess *actors 3C7*s4 on E+, system acceptance. These C7*s are% 314 top management support, 324 communication, 3#4 cooperation, 3C4 training and 354 technological comple0ity.
!moako&@yampah and 7alam 3200C4 e0tended the T!M model through the addition o) one belie) construct, shared belie)s in the beneRts o) an E+, system, and t$o e0ternal ariables, training and pro.ect communication.
7ternad et al., 320114 argued that )actors like organi-ational process characteristics, system and technological characteristics, ,ersonal Characteristics and /n)ormation literacy hae important in)luence on E+, use)ulness and E+, ease o) use. They also hae a strong in)luence on the attitude to$ard using E+, system by E+, users in the routine 3maturity stage4.
Tas1 Technolog! /it
*ocus on the intention to use or usage o) /T raises a problem in oluntary enironment. /n the case o) mandatory use o) /T, the per)ormance $ill depend increasingly upon technology task )it than utili-ation 3@oodhue and Thompson, 1==54. @oodhue and Thompson, 31==54 proposed Technology to per)ormance chain 3T,C4. This model gies a more accurate picture o) the $ay in $hich technology, user tasks and utili-ation relate to a change in per)ormance. The constructs o) their model are%
Techno!o'ies% !re ie$ed as tools used by indiiduals in carrying out their tasks. They re)er to the entire set o) systems, policies and serices proided by an /7 department.
Tas(s% !re de)ined as the actions carried out by indiiduals in turning inputs to outputs. They are measured by task comple0ity, interdependence bet$een tasks and hierarchical leel o) the user.
$ser% May use technologies to assist them in the per)ormance o) their tasks. This construct include training, computer e0perience and motiation.
Tas( Techno!o'y )it % /s the degree to $hich a technology assists an indiidual in per)orming his or her port)olio o) tasks .this construct is measured by D criterions % data 1uality, locatability o) data, authori-ation to access data, data compatibility, training and ease o) use, production timeliness, system reliability and /7 relationship $ith users.
$ti!i*ation% +e)ers to the behaiour o) employing the technology in completing tasks. This construct is measured by the )re1uency o) use or the diersity o) applications employed.
Performance Impact% +e)ers to the accomplishment o) a port)olio o) tasks by an indiidual. This construct implies some mi0 o) improed e))iciency, improed e))ectieness or high 1uality.
There are Iarious /T settings in $hich the model o) task technology Rt has been tested including learning management system 3Mc@ill and Llobas, 200=, Lno$ledge portals 3Teo and Bing, 200D4 , mobile locatable in)ormation systems 36unglas et al 200D4.
Through a case study conducted in t$o !ustralian public companies using E+, systems, 7myth 320014 has applied TT* $hile adding t$o constructs, ,erceied use)ulness and Jser 7atis)action )or measuring E+, system success. Me argued that TT*, perceied use)ulness and user satis)action are the three constructs that most satis)actorily indicate E+, success in an organisation. !nother important aspect 6ournal o) Enterprise +esource ,lanning 7tudies D
o) the preliminary )rame$ork is the potential impact on perceied use)ulness and user satis)action o) a range o) organisational )actors. These may include top management support, the presence o) an E+, champion, organisational culture, and organisational politics. 7myth 320014 de)ined TT* )or E+, as the e0tent o) match bet$een the )acilities proided by the E+, package, the tasks undertaken by the users o) that package, and the skills and attitudes o) the indiidual users.
Balance" corecar" Base" Mo"el
/n an e))ort to better understand the tangible and intangible bene)its deried )rom /T systems, seeral researchers hae turned to tools like balanced scorecard o) Laplan S Forton 31==24. This model is based on the idea that per)ormance should be ealuated )rom )our main perspecties% )inancial perspectie, customer perspectie, internal process perspectie and organi-ational learning perspectie. 2ith alterations in the )rame$ork o) Laplan S Forton 31==24, Martinsons and <aison 31===4 applied balanced scorecards not only to assess the contribution o) a speci)ic in)ormation system or /7 pro.ect, but also to ealuate the per)ormance and guide the actiities o) an /7 department or )unctional area. *our /7 ealuation perspecties $ere proposed% Jser orientation perspectie 3!re the products and serices proided by the /7 department N )unctional area )ul)illing the needs o) the user communityT4, Business alue perspectie 3/s the /7 department N)unctional area accomplishing its goals and contributing alue to the organi-ation as a $holeT4, /nternal processes perspectie 3does the /7 department N )unctional area create, delier and maintain its products and serices in an e))icient mannerT4 and *uture readiness perspectie 3/s the /7 department N )unctional area improing its products and serices, and preparing )or potential changes and challengesT4.
!s can be seen in the literature, 8ther researchers applied B7C in di))erent kinds o) /TN/7 pro.ects like Bremser and Chung 320054 in e&business, Bhag$at and 7harma 3200G4 in 7CM, Lim et al 3200#4 or Limiloglu and Oarali 3200=4 in C+M , "a$son&Body et al 3200D4 in E& @oernment.
/n the case o) E+, systems, +osemann and 2iese 31===4 $ere the )irst to use the balanced scorecard, they used it to ealuate the implementation and the use o) E+, system. They proposed t$o balanced scorecards )or these t$o steps by proiding key 1uestions that drie the identi)ication o) measures in each o) the )our balanced scorecard dimensions. *or E+, implementation, the key 1uestions are% 2hat is the detailed cost o) E+, implementationT 3*inancial4, does the E+, so)t$are e))iciently support the indiidual needsT 3Customer4, does E+, so)t$are improe the internal business processesT 3/nternal process4, is the E+, so)t$are )le0ible enough to integrate )uture changesT 3/nnoation and learning4. *or E+, use, the key 1uestions are $hat is the )inancial input necessary )or achieing targeted per)ormance leelT 3*inancial4, $hat bene)its derie the company )rom a certain leel o) per)ormanceT 3Customer4, are internal processes e))ectie and e))icient in assessing leel o) per)ormance determined by customer perspectieT 3/nternal process4, do E+, systems hae enough potential )or )uture customer needsT 3/nnoation and learning4.
Chand et al 320054 proposed a )rame$ork $hich introduces automate, in)ormate and trans)ormate leel bene)its in all )our Laplan and Forton9s balanced scorecard dimensions and proides goals that de)ine the di))erent types o) bene)its an organi-ation can e0pect )rom E+, use.
*ang and "in 3200A4 hae used the )our Laplan and Forton9s balanced card dimensions to ealuate the oerall E+, per)ormance in Tai$an public companies. They )ound that di))erent corporate E+, ob.ecties a))ected the post E+, per)ormance and translated a company9s ision and strategy through all its leels.
/n a recent study, Ielcu 320104 has used the )our Laplan and Forton9s balanced scorecard dimensions to analy-e the = 6ournal o) Enterprise +esource ,lanning 7tudies
business per)ormance deried )rom strategic alignment o) E+, implementation stages in a sample o) DD +esponding companies represented by C/8, CE8 and C*8 in the Fordic Countries.
Research Methodo!o'y
/n order to understand the E+, system success perception, the 1ualitatie research method based on a case study approach $as chosen.
!ccording to Ein 3200#4, the case study is a method o) empirical research to study in& depth a contemporary phenomenon $ithin its conte0t, especially $hen the boundaries bet$een it and the ob.ect o) study are not clearly delineated. This search method is based on seeral sources o) data that must conerge and the prior deelopment o) theoretical propositions to guide the collection and analysis o) data. <irect contact o) the interie$er and the interie$ee implies a degree )le0ibility allo$ing the researcher to rephrase 1uestions to clari)y the meaning o) $ords and e0pressions used and take into consideration non&erbal language o) the interie$ at any time. The in&depth study o) a case can proide a 1uantity o) 1uality in)ormation on seeral aspects o) the phenomenon.
2e hae targeted the managers o) t$o companies because they should be the stakeholders o) the E+, implementation $ith the most kno$ledge about the re1uired business improements.
!t least )our managers $ere interie$ed in each company and a number o) documents $ere collected as secondary data source. /ndeed, in the company !lpha, The interie$s $ere $ith the Chie) /n)ormation 8))icer, the Management Controller, the !ccounting Manager, and the ,urchasing Manager.
/n the company Beta, the interie$s $ere $ith the Chie) /n)ormation 8))icer, the !ccounting Manager, the ,urchasing Manager, and the 7ales Manager. The interie$s lasted bet$een one and t$o hours. 2e hae chosen the three dimensions o) success o) E+,, in)ormation 1uality, in)ormation system and net bene)its. /ndeed, the t$o companies operate E+, system in mandatory settings. 7ystem use as a success ariable is re.ected. !lso user satis)action as a success ariable is re.ected because it is considered as an oerarching measure o) success 37edera and Tan, 20054 and some items o) user satis)action appear both in in)ormation and system 1uality. *inally serice 1uality $as eliminated in this study because the t$o C/8 interie$ed are )rom the /7 department and i) asked about the serice 1uality perception, it $ill make the )indings $rong.
Research Settin'
/n $hat )ollo$s $e $ill present a brie) background o) the t$o companies called !lpha and Beta in $hich $e conducted the case study.
Compan! Alpha
Company !lpha, a subsidiary o) a multinational company established in 1# countries, it is one o) the ma.or players in the area o) construction in the kingdom.
/n the interests o) consistency and coherence, the multinational group started in 2000 the pro.ect o) implementation o) 7!, in all its subsidiaries including Morocco9s.
This pro.ect coincided $ith the ac1uisition o) a plant in another city o))ering the opportunity to integrate it $ithin the scope o) implementation o) 7!,. *or the sake o) consistency beyond the borders o) Morocco, it $as necessary to deelop a uni1ue pro.ect )or all subsidiaries, since each country had its o$n applications.
Be)ore the implementation o) 7!, +#, multiple applications coe0isted, $e can cite C8FCE,T )or accounting and C872/F )or /nentory Management and CMM7. The e0isting so)t$ares could coer .ust about CDB o) business processes. !)ter the implementation o) 7!,, the 7!, coerage reached =5B. The modules implemented $ere% !ccounting, Controlling, ,urchasing 6ournal o) Enterprise +esource ,lanning 7tudies 10
7tocks, Maintenance, 7ales, ,roduction and Huality.
Compan! Beta
Company Beta is one o) the leading companies in the production and e0portation o) agricultural products in Morocco. This company is located in the south o) Morocco and has more than 10 packing stations throughout the kingdom. /t is presented in international markets such as Forth !merica, JL, Continental Europe, 7candinaia and +ussia through the o))ices o) its representaties.
Certainly, Beta like the other companies had gradually computeri-ed most o) its )unctions through so)t$ares like 7age 3purchase, sales, inentory and accounting4 and other in&house applications such as !@/+M )or human resource management, but oerall this computeri-ation could not manage the )lo$ o) in)ormation generated by the di))erent serices especially $ith the increase in production capacity and packaging. This situation $as becoming intolerable especially )or business managers, prompting the company to opt )or the implementation o) 7age E+, U# in 200# to replace the arious applications related to business processes. The di))erent modules installed $ere accounting, purchasing, sales and production.
Resu!ts and iscussion
!n e0amination o) data )rom interie$s $ith managers o) the t$o companies mentioned aboe has identi)ied the perception o) managers regarding E+, system success. "ike stated aboe 2e9ll be )ocusing on the three dimensions o) E+, system success $hich are in)ormation 1uality, system 1uality and net bene)its.
Information -ualit!
/nterie$ees )rom the t$o companies emphasi-ed the 1uality o) the in)ormation, stating that the in)ormation became more detailed, complete, reliable, releant and updated.
/ndeed, according to the accounting manager o) Beta :products are analy-ed independently and are reconciled $ith less detail. 2ith the E+, system, all this is analy-ed in detail;. Me added :The E+, system proides detailed in)ormation, )or e0ample, )or each supplier, you can ie$ the details o) the transactions to date or the inoices that didn9t result compared to payments or in)ormation related to the perception o) maturity errors, as $ell as the amounts and methods o) payment;.
8ne o) t$o C/8 $e met also stressed the in)ormation 1uality telling us that )or his company, the in)ormation is complete. The management controller o) !lpha stated :2e must report regularly to the E+, system to proide us $ith a comprehensie oerie$ o) the arious actiities o) the company in order to make management decisions at the right time;.
E+, also generates reliable in)ormation. !ccording to the management controller o) !lpha :Be)ore the E+,, trying to understand the oerall situation o) the company $as tough because each unit had its o$n $ay o) interpreting reality, but the E+, created a single ersion that cannot be 1uestioned because eeryone is contributing to the system and is at the origin o) results;. The C/8 o) !lpha added that :in case o) error in the data, the E+, system allo$s traceability and ensures that the correction $ill be $ell done;.
+eleance $as among the 1ualities o) in)ormation discussed by our interie$ees. The E+, system generates in)ormation that is $ell suited to the needs o) the organi-ation. !ccording to the C/8 o) !lpha, the production manager can make re1uests in the E+, system to see ho$ stocks and orders eole, this allo$s a better ie$ o) the production planning. Me added :Be)ore the E+,, many employees complained about their inability to generate statistics, numerical reports or other printings that they need, but $ith the arrial o) the E+, system, the problem $as soled;. /n addition, in)ormation )rom the E+, system procure to the sales manager the ability to
per)orm cross analysis and establish statistics )or detecting problems o) dispersion o) sales compared to orders, reducing turnoer and delay and errors in delieries.
*inally, the in)ormation is permanently updated. !ccounting manager o) !lpha stated that data about sales in 1uantity and in alue became )ully accessible instantly. /n addition, this module proides the calculation o) the C8@7 )rom the con)irmation o) the order.
Me added, :!)ter the e0pedition o) an order, the system updates inentory records and sales history and trans)ers the )inancial data into @eneral "edger and !ccounts +eceiable )iles;.
!stem -ualit!
The thematic analysis highlights some o) the 1ualities o) E+, system that are accessibility, reliability, integration and responsieness.
!s mentioned by interie$ees, ergonomics is an important 1uality o) system, it means that the system must be user )riendly, simple to use and easy to access, allo$ing each user interacts $ith his desktop easily.
+eliability is a 1uality ery stressed by the interie$ees, C/8 o) alpha argued that i) the system is buggy, it may cause blockages throughout the company and thereby in)luences the business continuity. 2ith the absence o) dys)unctions in the system users can spend more time doing something else.
!nother 1uality mentioned re)ers to integration. !s argued by C/8 o) !lpha, :be)ore the implementation o) the E+, system, $e took the risk o) repeatedly enter the same in)ormation to be stored in arious )iles. The transition )rom one system to the other $as not automatic $here the use o) E0cel )or data processing be)ore $as necessary, add to this the huge risk o) error $hen do$nloading and trans)erring the data;. Management controller o) !lpha mentioned :Fo$ $ith the E+, system, our )actories and our subsidiaries are )ederated by a global net$ork o) integrated treatment management processes;. !ccording to !ccounting Manager o) Beta, :M+ system $orks in con.unction $ith E+, system to enable seamless integration o) all data to get the )inancial statements;. 7ales Manager o) Beta argued that :the update o) )iles, the deelopment o) a statement and the generation o) documents relating to a customer order, such as inoices, pick lists, are types o) actiity resulting )rom a command input;. !ccording to the management controller !lpha :E+, allo$s us to better monitor budgets, adding that the budget process is )acilitated by the sharing and standardi-ation o) data on $hich interact operational and management control.;
The last 1uality raised in the interie$s $as the responsieness, sales managers o) Beta stated that :The E+, system allo$s )aster orders processing. /t is su))icient to )ill in the bo0es on the item code and 1uantity ordered )or other in)ormation to be set automatically;. !ccording to the management controller o) !lpha, :to meet the reporting re1uirements in a short time, the E+, system presents 1uickly )i0ed costs by type and actiity;.
2et Benefits
The results o) our e0ploratory analysis sho$ that the cost reduction, ease o) sale transactions, budget tracking, inentory management, purchases controlling, communication and coordination improement, reduced delays, user skills and productiity deelopment, and the increase in their responsibilities are the main potential bene)its proided by E+, systems.
Both C/8s hae entrusted us that )ollo$ing the implementation o) E+,, /T costs are reduced. The management controller o) !lpha con)irmed that the reduction o) operating costs is obtained by streamlining processes. Me added that the implementation o) E+, reduces the Cost o) goods sold 3C8@74. :The calculation o) the C8@7 per product can proide ans$ers to 1uestions such as% Can $e produce at this price leelT 2hat in)luences the cost 6ournal o) Enterprise +esource ,lanning 7tudies 12
mostlyT Fo$, based on the standard unit cost, the C8@7 o) each customer order is automatically calculated;.
2ith regard to the reduction in the cost o) labor, the accounting manager o) !lpha stated that E+, has reduced $ork)orce )rom 50 to 1A due to a reorgani-ation o) $ork since operations are entered only once.
!nother adantage indicated by the sales manager o) Beta is that the E+, system )acilitates sales transactions and customer tracking. :E+, can track the state o) the clients relationships progress and check i) their demands $ere met on time;.
E+, can also keep track o) the budget, according to the management controller o) !lpha, each manager is responsible )or the budget. 7o, he can see the in)ormation related to the degree o) achieement o) budgets ia the E+, system. :The system allo$s a monthly tracking o) the budget, to make comparisons bet$een $hat $as done and $hat $as e0pected, to report possible deiations and thus induce correctie decisions;.
!ccording to the purchase manager o) Beta, E+, systems allo$ the controlling o) the inentory leel $hile taking into account the outstanding orders and thus suggesting to order 1uantities to maintain the leel o) stocks at the optimum :This can lead to greater e))iciency in inentory management like a reduction o) storage costs;.
The E+, system enables control o) purchases and e0penses, !ccording to the purchasing manager o) Beta, the company can optimi-e the management o) daily operations ranging )rom taking orders or purchase to coer bills.
C/8 o) !lpha said that the E+, system enables better communication and coordination )acilitated by the use o) a single, common ocabulary. Me added :Be)ore the implementation o) the E+, system, $e had to deal $ith more comple0 coordination problems due to a large number o) entities and an e0tensie spatial and temporal dimension;. The management controller o) !lpha illustrated the adantage o) communication and coordination by saying :The integration o) the budget process in the E+, system induces an opportunity )or rapprochement and cooperation bet$een serices;.
!ccording to respondents, E+, reduces delays such as delays in obtaining in)ormation on the status o) receptions and turnaround o) orders. The accounting manager o) !lpha stated that the E+, system assists the managers in the elaboration o) accounting and )inancial statements monthly, statements o) accounts and statements o) daily payments by bank. Moreoer :+eal&time processing o) data reduces the time o) )ence, $hich is an enormous adantage compared to older systems;. :Tedious 2orks o) ery long period $ere )acilitated and carried out in record time;.
!ccording to the management controller o) !lpha :Be)ore, $e had to collect data at the source and it is not uncommon to $ait seeral days and inole seeral people )or the synthesis o) a situation inoling seeral )unctions and systems;.
!ccording to the C/8 o) !lpha, The E+, system generates ne$ kno$ledge through the bringing together o) preiously unconnected data. /t brings users to increase their )unctional ersatility adding that their skills are e0panded and their $ork is enriched. C/8 o) Beta argued that E+, systems can also increase administratie productiity :The employee $on9t )ind any reason to delay an operation. !ll things are automated and integrated into a single database unlike $hat $as be)ore;.
!nother adantage is the increase in responsibility. !ccording to the C/8 o) !lpha, the in)ormational responsibility o) employees increases due to the uni1ueness o) the in)ormation :since they must imperatiely encode the right in)ormation at the right time so that the other actors inoled in the same process are able to per)orm their $ork;. /n addition the system allo$s the identi)ication o) anyone 1# 6ournal o) Enterprise +esource ,lanning 7tudies
responsible )or an error :Through the possibility to )ollo$ the path o) the in)ormation to )ind out $ho did $hat and $hen;. !nother respondent reported that users are a$are that the use o) E+, has made them more responsible and attentie. The input o) incorrect in)ormation a))ects not only the one responsible )or the input but also other users in the company.
Conc!usion
This paper has started by presenting a synthetic reie$ o) literature on E+, systems success models. *our models o) success $ere discussed% <elone and Mclean model 31==2, 200#4, user satis)action, usage and balanced scorecard.
/n order to study the perception o) managers regarding E+, systems success in t$o Moroccan companies, a 1ualitatie research method based on a case study approach $as chosen. ! total o) eight managers $ere interie$ed.
!n e0amination o) the data, collected )rom the interie$s, sho$ed that three dimensions o) E+, system success. !t in)ormation 1uality leel, interie$ees emphasi-ed that in)ormation is more detailed, complete, reliable, releant and updated .!t system 1uality leel, interie$ees highlighted some criterions like accessibility, reliability, integration and responsieness. !t net bene)its leel, The results o) our e0ploratory analysis sho$ that the cost reduction, ease o) sale transactions, budget tracking, inentory management, purchases controlling, communication and coordination improement, reduced delays, user skills and productiity deelopment, and the increase in their responsibilities are the main potential bene)its proided by E+, systems.
Mo$eer, it should be noted that this is a )irst e0ploratory re)lection. This research should, indeed, be e0tended and eri)ied by other empirical studies across a broad sample o) companies )rom di))erent industries and $ith di))erent E+, systems implanted.
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