Rob Frost

(925) 768-5939 rfrost01@gmail.com

SKILLS
PROFESSIONAL:
Strong Customer
Service Orientation
Demonstrated
Leadership and
Business
Management
Program
Development

OBJECTIVE:
Director level position or equivalent leading a team of progressive, forward-thinking retail
industry managers to develop and accomplish strong sales goals through education and
teamwork.

EDUCATION:
University of California Berkeley
Bachelor of Arts - English.....December, 1991

EXPERIENCE:
Corporate Manager, New Business

Results Driven

Ace Hardware Corp Oak Brook, IL..Jan. 2011 to Jan. 2013

Self-Directed and
Highly Accountable

Summary: National responsibility for New Business team consisting of twenty one
Market Development Managers and three Divisional New Business Managers whose
primary focus is to increase new store count through new investor, conversion prospect
and branch store channels. This position includes strategic plan development and
reports to the Director, Retail Operations while working closely with the Vice President,
Retail Operations & New Business the Vice President, Retail Development.

Positional Accomplishments
o Developed and executed competitor conversion incentive program entitled Ace
Advantage resulting in a 70% increase in store conversions in 2011 and a 100%
increase in 2012.
o Achieved a total new store increase of 26% in 2011 and 23% in 2012.
o Produced monthly new store performance reports including Rolling 12 and 1-Year
New Business data.
o Planned and executed national New Business team meetings
o Planned and executed national trade show functions for New Business
o Prepared monthly New Business reports for the Board of Directors
o Facilitated affiliation and market conflict committee meetings with officers and
directors.

Detail Oriented
Analytical/Problem
Solver
Creative and
Innovative
Strong Operations
and Visual
Merchandising
Outstanding
Interpersonal Skills
Excellent
Verbal/Written
Communication Skills
Team Building/
Motivation
Positive Attitude
Ability to Manage
Multiple
Projects/Tasks/
Priorities

Retail Project Manager

Ace Hardware Corp. Division III...Apr. 2006 to Jan. 2011
Jan. 2013 to Oct. 2014
Recognitions: National Project Manager of the Year - 2009

Budget Management
Technically Proficient
Salesforce.com

Summary: Responsible for consulting with and successfully executing new store and
remodel projects for Ace Hardware retailers in Northern and Central California and
Western Nevada. Projects must meet stringent standards for quality and consistency.
Also responsible for maximizing project income and net profitability arising from store
planning and visual merchandising.
Project development and execution skills include:
o Proforma or trend analysis development for new/existing businesses
o Retailer financial review and budget development.
o Development and execution of Ace Hardware general building specifications for new
and second generation sites.
o Development of broad-based scope of work to be used by business partners for the
purpose of creating and accepting bid package quotes.
o Extensive accountability to complete multiple projects concurrently, on-time and
under budget.

District Manager
Ace Hardware Corp. Northern CA / Western NV....August 2004 to April 2006

Manager
YardBIRDS Home Center #218, #152, #240...December 1996 to August 2004
12 - 35 million annual sales, 40,000 100,000 square feet

Manager
Ace Hardware #898-S......April 1985 to December 1996
5 million annual sales, 25,000 square feet

Special Assignments
Labor Force Optimization team (Ace Hardware Jan. 2007 to Feb. 2008)
Responsible for the development, pilot testing and implementation of the LFO/Customer
First! program. Labor Force Optimization provides retailers and their organizations with
operational efficiencies and customer service skills that will allow them to be more profitable
and master the mission of Ace Hardware which is to be the most helpful hardware stores on
the planet! Areas of concentration are (1) The Customer Experience, (2) Lean Operations,
and (3) Back Office Procedures. In partnership with McKinsey & Co. we developed training
materials and job aids for implementation on a national level, conducted pilot studies and
trained all field staff on the proper implementation of this program at the store level.
Retail Project Management Field Input Team (Ace Hardware Aug. 2009 to Jan. 2011)
Responsible for identifying disconnects and inconsistencies between Project Managers and
across all divisions. Identified fixture shortages in the RSCs needed to support the V21 loan
program resulting in the addition of $875,000 in store fixtures.
Coaching Development team (Ace Hardware - 2010)
Develop metrics & performance management best practices to conduct developmental
coaching sessions.
Business Transformation Stabilization team (Ace Hardware - Dec. 2010 to Jan. 2011).
Responsible for identifying and prioritizing stock reserve / SOA defects related to SAP supply
chain implementation.
Special Training: Lake Forest / Ace Hardware Project Management training (February 2006),
Lead First Leadership Development (August 2006), Ace Retail Ops Leadership Training
(April 2010).

*References available upon request