EMERGENCY RESPONSE IN

SOCIAL MEDIA
NAME: NOOR HAZWANI BINTI MOHAMAD PUAD
MATRIC NO: 1120097
LECTURER: DR. NURLIDA BASIR
THESIS TITLE: EMERGENCY RESPONSE IN
SOCIAL MEDIA

1. ABSTRACT
Social networking site are extremely popular nowadays and people depend on the social
networking sites to get information or any breaking news. At the same time, the social network
used to communicate with the public in emergencies and to potentially collect valuable
information using the public as sources of information on the ground. This paper discusses the
roles that social networks can play in getting information from the public in emergencies for
emergency management, data generation and dissemination through social networks, and
investigates the relationships and interactions in social networks. The social network might play
the biggest role for the emergency management to receive information from the public when
disaster or emergency situation happened but it also can bring disaster to the management and
government.

Chapter 1: Introduction

2.1 Introduction
The use of social media is growing among the community around the world. Originally,
Friendster and Myspace are the most popular social media among the teenagers. As time goes
by, the social media keep increasing with the existence of popular sites such as Facebook,
Twitter, Instagram, WhatsApp, Telegram, Flickr, and Foursquare. The evolution of social media
has led to faster spread of messages and the ability to minimize harm done to an organization
in a crisis scenario (Semple, 2009). Social media also has the potential to ruin a companys
reputation or expedite the spread of harmful corporate rumors (Semple, 2009).

All organizations need a crisis communication plan that utilizes and understands the
importance of social media. Just like any other organization, companies involved in disaster
relief efforts need a crisis plan that incorporates social media. Emergency relief organizations
play an integral part in aid following a disaster or emergency, and, as such, they are experts in
crisis communication. They are first responders in a disaster situation, they facilitate medical
care, and they aid in the placement of displaced peoples. Government also plays an important
role in disaster relief. Government organizations are, at times, able to provide financial support
as well as volunteers in times of disaster.

This paper will explain further about how social media is changing disaster response. Social
media offer a uniquely rapid and powerful way to disseminate information good and bad,
accurate and inaccurate. In deciding whether to use them to communicate, organizations must
consider both the benefits and the risks. Among the latter are legal issues, including some
thorny ones. The law applicable to these media is evolving, and organizations electing to use
them would be wise to follow that evolution and to be governed accordingly.

2.2 Problem Statement

In emergencies, information that is accurate and true is critical. These examples demonstrate
that social media will become very helpful when any disaster or emergency happened. The
potential for benefit is clear. Despite these many benefits, however, organizations should be
alert to risks, notably including legal ones. The rapidity that gives these media their potential for
benefit also gives them their power to inflict harm. Consider confidential corporate
information, a disaster does not change the sensitivity of trade secrets, intellectual property, or
insider information. Once the information is disseminated, during an emergency or not, the
damage is done.

2.3 Objective
The objective of this paper is to create awareness among the community about the damage
that might happened based on the emergency response in social media. Even though the social
media hold tremendous potential for facilitating disaster recovery, it does not change the fact
there are people who will take advantage from the disaster to gain benefit or profit that might
lead to the false alarm.

2.4 Scope
The scope of this research paper is to investigate or to assure the efficiency of social media in
creating the awareness among the community all around the world when emergency or
disaster happened. Other than that, this paper also will show the rate of response that we can
get from the community based on the information provided from the social media.

2.5 Suggested Solution

It is useful to teach the public how to use social media effectively, how to get information from
the Web and also how to put out useful information. The government have to ensure, all the
people know how to use the social media. Among all above, the emergency department have
to filter any information about disaster that the public write in the social media. The security
department also have to tighten up the security in social media to avoid cash scamming to
happen in the emergency situation.

2.6 Project Plan (Gantt chart)

No

Task

Get the thesis title and supervisor

2
3

Discuss with supervisor about

proposal
Submit proposal

Proposal presentation

Preparation for implementation

Do the Experiment
Requirement Analysis
System Design
Detail Specification
Coding
Unit Testing
Integration Testing
Acceptance Tasting

7
8

Complete experiment/Collect the

data
Start Writing Thesis

Submit soft-bound thesis

10

Thesis presentation

March April

May

June

July

Aug

Sept

Oct

Nov

Dis

2.7 Proposal Structure

Introduction

Introduction - Significance to knowledge

Research question

Objective/Aim

Scope of the study

Problem Statement

Literature review

Previous Research

Current Research

Methodology

Approach /Methodology/UML Diagram

Data needs

Analytic techniques

Plan for interpreting results

Expected Results

Bibliography or References

Appendices

Gantt Chart

Coding

Interview/Survey Questions

Result Analysis

Requirements

CHAPTER 2: LITERATURE REVIEW

PAPER

SECTION 1
Social Media
in
Emergencies

METHOD

DOMAIN

define the
term
social media
and present
various
applications
that fall
under this
definition
and can be
distinguished

SECTION 2

SECTION 3

SECTION 4

SECTION 5

SECTION
6

SECTION 7