4

()

23 ..2557

Factor Influence Investment Decision in the Stock Exchange of Thailand

1

**

.
Noppanut Huychan and Dr.Rewat Thammaapiroam

.. 2256 2257




20 30
30,000

: , ,

Abstract
This study aims. at finding factors in fleeing on investment . decision making in the stock Exchange
of Thailand during periods 2013 - 2014hrough descriptive and quantitative analysis logit model is used in
this study which. can be clue fed by internal and external factors. internal factors are returns to investment,
returns level stock prices, companys credibility and investment patter External factors are economic
growth, interest rate announced by Bank of Thailand, inflation rate

**

; E-mail: aoae_eve@hotmail.com
; E-mail fecoret@hotmail.com

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The results shoes that the majority is female aged between 20 and-30 years B.A. graduated,
employed by private companies, and with monthly with average salaries net exceeding 30,000 baht For
the influencing internal factors are cognition about investment
Key Word: Stock Exchange of Thailand, Decision, Investment

(Financial Assets)
(Tangible Assets)

TSI Thailand Securities Institute (2543)

[288]

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23 ..2557
.
(2553)

1.
2.

1. (Try out) 30
(Reliability) ( - Coefficient)
(Cronbachs Alpha Coefficient)
( , 2552,147)
2. (Validity)

2

W.G.cochran (1953)

n=

P ( 1 - P ) Z2
d2
[289]

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n
P (0.5)
Z
d (0.05)

n=

0.5 ( 1 - 0.5 ) ( 1.96 )2

( 0.05 )2

n=

0.25 ( 3.8416 )
0.0025

n=

0.9604
0.0025

n = 384.16 ~ n = 385
385

385
231 154


(NESDB)

1. (Coding)
[290]

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23 ..2557
2.
3.

385
3
[291]

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1 (Descriptive Statistic)
2 (Descriptive
Statistic)
3
(LogitAnalysis)

1


221 57.40 164
42.60 20 - 30 197 51.17 31 - 40
107 27.79 41 - 50 60 15.58 51 - 60 21
5.45 239 62.08
109 28.31 28 7.27
9 2.34 205
53.25 48 12.47
43 11.17 41 10.65
30,000 210 54.55
50,001 100,000 99 25.710 100,000 47
12.21 30,000 - 50,000 29 7.53
231 60.00
154 40.00
2

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3
(Logit Analysis)
(Logit Regression)

marginal effects


0.05 (SEX) (EDU1, EDU2) (SAL1)
(FOC131)
0.1 (SAL2)
(FOC132)
(SEX)
0.05

14.48

(EDU)
0.05

19.89

36.43

(SAL) 30,000
0.05

30,000 30,000
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30.07 30,000
30,000
30,000
0.01 30,000 50,000

10.30 30,000 50,000

(B131)
0.05


17.82


0.1


13.03

1.


(2551)

2 .



(2553)

[294]

 4
23 ..2557

1.

2.

1.

2.

, 2551
3 .
, .
. , 2553
, 29 2553.
. 2552 .
: .
(TSI) .
. : : 211 - 297.
, 2553 .
, .
Cochran, W.G. (1953). Sampling Techniques. Experimental Designs, New York.

[295]