Monday January 4, 2010

Your Local Executive FALLBROOK, CA

Summary Single Family Homes

This Week
Real-Time Market Profile Trend
Median List Price $ 474,900 ≠≠
Asking Price Per Square Foot $ 196 ±+
The median list price in FALLBROOK, CA this week is $474,900. Average Days on Market (DOM) 216 ≠≠
Percent of Properties with Price Decrease 36 %
Percent Relisted (reset DOM) 15 %
Inventory is tightening and days-on-market is falling. The Market
Action Index shows demand heating up. These are relatively bullish Percent Flip (price increased) 7%
signs for prices. Median House Size (sq ft) 2462
Median Lot Size 1.0 - 2.5 acres
Median Number of Bedrooms 4.0
Median Number of Bathrooms 2.5

Supply and Demand Market Action Index Strong Buyer's 17.4 ==

Home sales have been exceeding new inventory for several weeks. ±+ No change == Strong upward trend ≠≠ Strong downward trend
However because of excess inventory, prices have not yet stopped
falling. Should the sales trend continue, expect prices to level off = Slight upward trend ≠ Slight downward trend
soon and potentially to resume their climb from there. Watch prices
as the market transitions from a Buyer's market to a Seller's market.

Price
Market Action Index Again this week we see a downward notch for prices. Pricing has
been weak in recent weeks and versus their absolute-high levels.
The Market Action Index is a good leading indicator for the
durability of this trend.

Price Trends

7-Day Rolling Average 90-Day Rolling Average Buyer/Seller Cutoff

The Market Action Index answers the question "How's the

Market?" By measuring the current rate of sale versus the
amount of the inventory. Index above 30 implies Seller's
Market conditions. Below 30, conditions favor the buyer.

Quartiles
7-Day Rolling Average 90-Day Rolling Average

Characteristics per Quartile Investigate the market in quartiles -

where each quartile is 25% of homes
ordered by price.
Quartile Median Price Sq. Ft. Lot Size Beds Baths Age Inventory New Absorbed DOM
2.5 - 5.0
Top/First $ 1,129,000 4328 acres 4.0 4.5 10 75 0 5 277 Most expensive 25% of properties

1.0 - 2.5
Upper/Second $ 579,000 2900 acres 4.0 3.0 19 75 1 5 202 Upper-middle 25% of properties

1.0 - 2.5
Lower/Third $ 405,000 2176 acres 3.0 2.5 29 75 5 6 198 Lower-middle 25% of properties

0.25 - 0.50
Bottom/Fourth $ 262,500 1538 acre 3.0 2.0 34 76 7 7 188 Least expensive 25% of properties

Pickford Escrow and The Escrow Firm

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