Slide 1: MAST Vision, Mission, Values

MAST mission statement (obtain from www.mast.mcvsd.org)

Meaningful words describing MAST

Slide 2: Vessel Introduction

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Reasons for vessel

o Obtain from background information
Planning objectives
o Obtain from background information
Benefits of a vessel
o Obtain from background information

Slide 3: Macroenvironment Analysis: PESTEL/PESTLE

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Political
o Obtain domestic policy affecting MAST
o Obtain domestic policy affecting MAST research vessels
Economical
o Obtain economic factors of vessel
o Obtain budget information and growth of budget year over year
Sociocultural
o Quantify marine education demand
Technological
o Display technological factors
Environmental
o Obtain environmental law
o Obtain climate data
Legal
o State laws affection MAST vessel operation

Slide 4: Market
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Geographical explanation of mast

Competition

Slide 5: Five Forces Analysis

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Threat of new entry

o List schools with marine research
Supplier power
o Ability to deal with necessary vessel supplies
Buyer Power
o Ability to deal with changing of budget

Threat of Substitution
o Potential alternatives to MAST.
o Obtain from background information.
Competitive Rivalry
o Explain other MCVSD schools
o Explain other marine schools and quality

Slide 6: Product Description

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Obtain information from group partners

Help develop the criteria to create a 3-D video model of vessel

Slide 7: Consumer Analysis: Target Group (Students)

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Use background research to compile student profile

Slide 8: Consumer Segmentation (Types of Students)

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Differentiate type of students by intended college major

o Science, engineering, other

Slide 9: Consumer Analysis: Student Satisfaction

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Create satisfaction survey with current blue sea

o Google form sent to students.
o Satisfaction compiled on a 1-10 scale
o Form content included but not limited to
Boat reliability
Boat use
Boat class diversity
Create satisfaction with new ocean breeze
o Google survey to students
o Satisfaction compiled on a 1-10 scale
o Form content included but limited to
New boat design
Perceived use value
Cleanliness
Reliability
Quantify data into 4 statistics
o Statistic 1: Overall satisfaction with old vessel (percent satisfied)
o Statistic 2: Overall satisfaction with new vessel (percent satisfied)
o Statistic 3: Overall satisfaction with different uses of old vessel (percent satisfied)
o Statistic 4: Overall satisfaction with different uses of new vessel (percent satisfied)

Slide 10: Consumer Analysis: Teacher Satisfaction

Create satisfaction survey with current blue sea

o Google form sent to teachers.
o Satisfaction compiled on a 1-10 scale
o Form content included but not limited to
Boat reliability
Boat use
Boat class diversity
Create satisfaction with new ocean breeze
o Google survey to teachers
o Satisfaction compiled on a 1-10 scale
o Form content included but limited to
New boat design
Perceived use value
Cleanliness
Reliability
Ability to use in their class
Quantify data into 4 statistics
o Statistic 1: Overall satisfaction with old vessel (percent satisfied)
o Statistic 2: Overall satisfaction with new vessel (percent satisfied)
o Statistic 3: Overall satisfaction with different uses of old vessel (percent satisfied)
o Statistic 4: Overall satisfaction with different uses of new vessel (percent satisfied)

Slide 11: Consumer Analysis: Net Scoring

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Quantify survey data into net score

o Bar graph satisfaction into general numbers
o Get net positives reaction versus negative reactions
o Compile into pie chart using excel
o Describe information on right bar
Explains that it is a net score

Slide 12: Schedule of Completion

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Create Gantt chart for vessel completion

Aided by Tessa and Adam: Find factors in production and schedule

Slide 13: Objective- School Reach

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Goal 1: Major Curriculum Change

o Create subsections
Subsections are based on department
Subsection criteria is determined by survey results
Goal 2: Perceived School Prestige Change
o Create subsections

Slide 14: Long term objectives

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List overall MASTs mission with new vessel

o Place into 1 large idea followed by 3 smaller ideas

Slide 15: Market Research Student Prestige Growth

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Quantify current student and last 5 years of student SAT scores

Using expected increase school prestige, correlate the increase into a SAT score value
Convert SAT scores into national and state percentile
Use years as x-axis and use percentiles as y-axis

Slide 16: Consumer Analysis: Return on investment per Student

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Compile return on investment per student

o Student type 1: Marine Science
Avg. marine-science MAST alumni salary National marine science average
o Student type 2: Science
Avg. MAST science alumni salary- national science average
o Student type 3: Engineering
Avg. MAST engineering alumni salary national engineering average
o Student type 4: Other
Avg. MAST other-based alumni salary national overall salary average
o Overall: 30 Year Trend
Overall student return on investment per student for 30 MAST classes
initial costs of vessel

Slide 19: Product Life Cycle

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Segmented into price of maintenance for old vessel vs new vessel

o Old vessel: obtain older history and compile on a yearly scale
o New vessel: estimate part lifespan based on product averages
Graph x-axis: years
Graph y-axis: price per year for maintenance

Slide 20: Product Brand Experience

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Words most associated with vessel

Obtain through survey question to students

Slide 21: Budget

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Obtain expenditure information from group members

Compile into two-columns
o 1. Expenditure name

2. Expenditure price (Result of all added prices)

Slide 22: Scenario Analysis

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Positive optimistic
o Highly ranked school
Calculate by the last 10 year national history
Calculate future with smarter students
o Calculate smarter students by SAT increase trend
Positive most likely
o Higher ranked school
Calculate by the last 10 year national history
Calculate future with slightly smarter students
o Use similar methods in Positive optimistic scenario
Negative stagnancy
o Stays same
Calculate by current trends of MAST
Negative threat
o Lowers in rank
Calculate MAST without working vessel
Eliminate marine research from MAST data and plot

Slide 23: Conclusion: Background Information

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Obtain information from background information

Restate from earlier slide

Slide 24: Conclusion: Vessel Description

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Obtain information from group members

Restate from earlier slide

Slide 25: Conclusion: Vessel Price & Potential

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Obtain information from group members

Restate from earlier slide

Slide 26: Call to Action

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Ask for funds from Board of Education

Ask for MAST student activities to use vessel