Professional Documents
Culture Documents
One must design, develop, and build a marketing plan tailored for use at a Board of Education
meeting for MASTs second research vessel. Anyone must be able to pitch the marketing proposal with
prior knowledge to the event. The marketing proposal must secure funds for a second research vessel for
MAST. The marketing plan must align with MAST values. The marketing plan must use the technology
available at the Board of Education meeting. The marketing plan must use convincing statistics. The
marketing plan must convince the Board of Education to approve funding for a second research vessel.
Each section of the marketing proposal will be tested for valid points and applicability to the real
life MAST education issues. The abstract and need statement will be tested by the Boards reaction. The
program design will be tested by engineer review. The program outcomes will be tested by the quality and
quantity of available outcomes. The budget will be tested by the accuracy of the finances. The marketing
plan as a whole is tested based on the Boards decision to approve or deny funding.
Nick Konecny will design the proposal with guidance from Professor Green, Professor Cuttrell and
business mentor Tyler Alexander. Mr. Moore will assess, revise, and present the proposal to the Board of
Education. The Board will assess the presented proposal and accept or deny the proposal.
The assessment will take place at a Board of Education meeting with review from the MCVSD
administration.
Tools and Equipment: Computer, Microsoft Office, pencils, pen, printer paper, and
printer
Procedures:
1. PowerPoint Aspect of Proposal
1. Obtain Computer with Microsoft Office
2. Open up PowerPoint on computer
3. Open PowerPoint aspect of proposal on the PowerPoint platform.
4. Print two copies of the PowerPoint
5. Present copy to Mr. Moore
2. Speech Aspect of Proposal
1. Obtain Computer with Microsoft Office
2. Open up Microsoft Word on computer
Tools and Equipment: Pencil, paper, computer, Microsoft Office, printer paper, and
printer.
Procedures:
1. Have Mr. Moore view marketing proposal PowerPoint, speech, written proposal,
and general information.
2.
Receive input for revising from Mr. Moore on marketing proposal PowerPoint,
speech, written proposal, and general information through verbal communication
or a set of surveys (see examples at end of procedures).
Testing Procedures:
1. Gather all materials
2. Open Microsoft Word on computer
3. Use Microsoft Word to open general information about the marketing plan
4. Print out general information regarding proposal to handout to Board members.
5. Use Microsoft Word to open written proposal
6. Print out written proposal to handout to Board members.
7. Open Power Point file for the marketing proposal
8. Turn on presentation full screen mode for the PowerPoint file
9. Connect the projector to the computer
10. Turn on projector
11. Use the projector to project the PowerPoint onto the projector screen
12. Handout general information and written proposal to each Board member
13. Turn on microphone and speakers if present
14. Give a speech presentation requesting the approval for the purchase of a second
research vessel.
15. Aid presentation with PowerPoint slides, general information handouts, and
written proposal.
16. Conclude presentation
17. Obtain a response on approval or denial of funding.
4. Stage 5: Response to Board of Education Ruling
-
Procedures:
1. Describe any unexpected mishaps in the presentation
2. Describe any questions during presentation that could not be answered
3. Describe any real-time changes to the presentation and why the changes
occurred.
4. Describe the reasons why the Board of Education denied or approved the
proposal.
5. Record all information in notebook with pencil.
6. If proposal is denied, then use information from stage five procedure five to
revise the proposal. If proposal is approved, then continue to Stage 6.
Procedures:
1. Obtain marketing plan
2. Extract vessel construction plan from marketing plan
3. Contact vessel manufacturers related to construction bids for the Research
Vessel Ocean Breeze.
4. Choose the best value vessel contractor bid.
If approved for New Jersey marine use, then obtain three bids listed from
local marinas for the vessel. If denied for New Jersey marine use, then
contact relevant contractors and correct the issues that resulted in the denied
request. If denied, then repeat Stage 6 Procedures 7-9 until approved.
11.
Rent slip in lowest priced marina in the local area using the available
vessel funds.
12.
Harbor the research vessel in the rented boat slip using the vessel
captain.
6. Stage 7: Vessel Implementation and Curriculum Design
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Procedures:
1. Obtain Ocean Breeze marketing plan
2. Identify in marketing plan all proposed curriculum changes
3. Obtain phone
4. Obtain phone numbers for the MCVSD Assistant Superintendent, MCVSD
Director of Pupil Personnel, MCVSD Superintendent, MCVSD Supervisor of
5.
6.
7.
8.
9.
10.
Perfect
Too much imagery
To little imagery
What imagery can be added?
Open Ended Response:
What imagery can be modified or removed?
Open Ended Response:
How would you rate the textual base of the written proposal?
Excellent
Good
Fair
Poor
What textual support can be added:
Open Ended Response:
What textual support can be removed or modified:
Open Ended Response:
What other aspects of the written proposal can be modified?
Nothing
Open ended:
27.
28.
13.
29.
Excellent
Too much text
Too little text
What textual support can be added:
Open Ended Response:
What textual support can be removed or modified:
Open Ended Response:
How would you rate the statistics in the general information?
Excellent
Too much statistics
Lacking statistics
What other aspects of the written proposal can be modified?
Nothing
Open ended: