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FURNITURE MARKET IN CHINA

2012.08

TABLE OF CONTENT
1. INTRODUCTION 3

2. INDUSTRY OVERVIEW 4

3. INDUSTRY LANDSCAPE .. 5

4. IMPORTIMPORT-EXPORT ANALYSIS ...6


4.1 China Import . 6
4.2 China Export ..12

5. KEY SEGMENTS ......15


5.1 Wooden Furniture ...15
5.2 Metal Furniture 16

6. DISTRIBUTION SYS
S YSTEM
YSTEM

17

7. INDUSTRY TREND ..18

8. CONSIDERATIONS FOR ITALIAN PLAYERS 20

9. CUSTOME ANALYSIS
ANALYSIS . 21

10.
10. REGULATIONS AND TAXATION ..
....
...23
..

11.
11. CONCLUSIONS AND RECOMMENDATIONS
RECOMMENDATIONS 25

APPENDIX 26

1. INTRODUCTION
I NTRODUCTION
Objectives
The objective of this market briefing is to provide a general overview of
Chinese furniture industry.

Doing market research in China and Methodology


Generally speaking, conducting market research in China is different and
significantly more challenging than it is in developed countries because of
1) The size and diversity of the country;
2) Lack of fully reliable centralized or official information databases;
3) The change is constant and extremely rapid the whole China economic
system is far from being in equilibrium
Therefore, our methodology leverages a combination of resources & activities
such as secondary research in both Chinese and English, primary research and
interviews with industry exports, as well as our collective China knowledge and
industry expertise.

Information Sources
Key sources of information for this report include all background information,
several secondary sources such as Association of China Furniture Industry, China
Customs, and interviews with industry experts and proprietary databases.
In the report, sources are mentioned for chart, tables and key data. Secondary
sources include dozens of Chinese and English sources (News reports,
publications, trade journals, government statistics and bulletins, etc, as well as
all companies web sites, press release etc.).

2. INDUSTRY OVERVIEW
Chinas furniture industry has grown rapidly since China started its
market-oriented economic reform and opening towards the outside world in
1978s.
According to the data from China National Furniture Association, the
production value of China furniture industry in 2011 was US$ 83.16 billion,
increased 25.28% compared with year 2010. The total import value for
furniture industry was US$ 27.84 billion, decreased 10.71% compared with year
2010. As to the export value of China furniture industry, the total export value
is US$ 59.37 billion in 2011.

US$ billion

China Furniture Industry

90.00
80.00
70.00
60.00
50.00
40.00
30.00
20.00
10.00
0.00

Production Value
Import Value
Export Value

2009

2010

2011

Source of data: China National Furniture Association / China Custom

A wide of variety of raw materials are used in production, including wood,


rattan, plastic and metal. Wooden furniture used to be the major production
and exports of the industry, but recently it has been overtaken by metal
furniture. In 2011, the total production for wooden furniture was 247.74
million pieces while the total production for metal furniture was 363.44 million
pieces.

3. INDUSTRY LANDSCAPE
Overall, the furniture industry in China is highly fragmented, with over 50,000
furniture manufacturers in total. These companies engage in a wide range of
products including household, office and kitchen furniture, as well as
mattresses, bedding and parts of furniture. The majority of them are
small-medium sized producing simple and low value furniture or OEM orders.
They are geographically centralized primarily in the East Coast provinces. In
2011, the total furniture output reached 696.49 million pieces of which the top
five provinces were Zhejiang (180.00 million pieces), Guangdong (162.00
million pieces), Fujian (111.00 million pieces), Shandong (74.09 million pieces)
and Henan (34.10 million pieces). Four of the five provinces are economically
developed coastal areas in the country. In total, the furniture production by
the five provinces account for about 80.57% of the national production. In
recent years, Zhejiang has surpassed Guangdong and become the No. 1 in
China in term of furniture manufacture in 2010 and 2011.

Source of dataChina Furniture Association

4 . IMPORTIMPORT -EXPORT ANALYSIS


AN ALYSIS
Since China entered the WTO for several years, and implemented the related
regulations, China has replaced Italy as the largest furniture export country in
the world. Obviously, it will incur more competition for furniture industry.
In the Chinese furniture market, the total value of importation was much
smaller than the total value of exportation. In 2011, the importation value was
2,784.16 million dollars while the exportation value reached 59,372.56 million
dollars. The imported furniture products are mainly mid-high class furniture
and special furniture whose price is triple or even higher compared with that of
domestic furniture. For those foreign furniture companies want to enter the
Chinese market, they must provide the good products satisfied by local
customers, also with suitable price.
Source of dataChina Customs

4.1 China Import


For the last decade, China witnessed a quick growth on furnishing importation.
The total value of furnishing importation got an annual growth of 18.07% in
2008, up from US$ 1.3 billion in 2007 to US$ 1.53 billion.
When it came to 2009, the world financial crisis led to a significant decline in
the world trade and economic activities. However, it seems that there is no
influence to the Chinese furniture importation market. The total importation
value in 2009 is USD 1.85 billion, with a year-on-year increase of 20.55%. And
the total importation value in 2010 is USD 3.12 billion, with a year-on-year
increase of 68.65%. In 2011, the total importation value is USD 2.78 billion. In
the first half year of 2012, the total importation value is USD 1.33 billion.
Germany, Japan, United States, Italy, South Korea and France are the top six
countries in the imported furniture market by importation value in the first
decade of 21st century. Germany and Japan are usually Top 2 regarding
importation value, the total importation value from these two countries
usually accounted over 1/3 of the total importation value (34.08% in 2011).

China Imports -Furniture Sector- 2011

Japan

, 17.31%

Others , 30.53%

Germany , 16.77%

Poland

, 3.18%

France , 3.36%

United States
8.81%

Taiwan , 4.85%

Italy , 7.94%

Korea, South , 7.25%

Source of data: China Customs

China Imports -Furniture Sector


Jan-Jun 2012
Germany, 18.14%
Others , 28.68%

Japan

, 15.00%

Taiwan, 4.40%
France , 5.10%
Korea, South
6.02%

Italy , 8.10%

Source of data: China Customs

United States
8.52%

Italy is always one of the main players in the Chinese imported furniture
market. In 2010, Italy was No.6, with the importation value of USD 151.40
million. In 2011, Italy was still No.6 in the Chinese imported furniture market
with the importation value of USD 221.10 million, which increased by 46.03%
compare to 2010. And the marketing share of Italian furniture increased from
4.86% to 7.94%.

China Import from Italy - Furniture Sector


Millions of USD

250.00
200.00

2008
2009
2010
2011

150.00
100.00
50.00
0.00
2008

2009

2010

2011

Source of data: China Customs

Regarding the importation value of different categories of furniture in the


recent 3 years, the top three categories were always HS 9401 (Seats, other than
those of HS 9402), HS 9403 (metal and wooden furniture used in the office,
kitchen and bedroom) and HS 9405 (lamps, lighting and fitting).
In 2011, the total importation value of these three categories accounted by
92.02% of total furniture importation in China, in which 53.27% by category
HS 9401 with an amount of US$ 1483.17 million, 21.78 % by category HS 9403
with an amount of US$ 606.36 million and 16.97% by category HS 9405 with an
amount of US$ 472.51 million respectively.

Top three imported furniture categories total in China


Millions of USD
2011
1,600.00
1,400.00

9401

1,200.00
1,000.00

9403

800.00
600.00

9405

400.00
200.00
0.00
2009

2010

2011

In the first half year of 2012, the total importation value of these three
categories accounted by 92.32% of total furniture importation in China, in
which 51.75% by category HS 9401 with an amount of US$ 686.48 million,
23.73 % by category HS 9403 with an amount of US$ 314.83 million and
16.84% by category HS 9405 with an amount of US$ 223.43 million
respectively.

Top three imported furniture categories total in China


Millions of USD
Jan-Jun 2012
800.00
700.00

9401

600.00
500.00

9403

400.00
300.00

9405

200.00
100.00
0.00
2010

2011

2012

Source of data: China Customs

As to the imported furniture products from Italy, the top one category by
importation value was always HS 9403 (metal and wooden furniture used in
the office, kitchen and bedroom), followed by HS 9401 (Seats, other than those
of HS 9402) and HS 9405 (lamps, lighting and fitting).
In 2011, the importation value of these 3 categories covered 94.63% of total
importation value, in which 56.73% by category HS 9403 with an amount of
US$ 125.43 million, 28.79% by category HS 9401 with US$ 63.66 million and
9.11% by category HS 9405 with US$ 20.15 million.

Top three furniture categories imported from Italy in China


2011
Millions of USD

140.00
120.00
100.00
80.00
60.00
40.00
20.00
0.00

9403
9401
9405

2009

2010

2011

Source of data: China Customs

HS 9401

Seats (Other than those of HS 9402), whether or not


convertible into beds, and parts thereof

HS 9402

Medical, surgical, dental or veterinary furniture; barber's


chairs and similar chairs; parts of the foregoing articles

HS 9403

Other furniture (metal and wooden furniture used in the


office, kitchen and bedroom) and parts thereof

HS 9404

Mattress supports; articles of bedding and similar


furnishing, whether or not covered

HS 9405

Lamps, lighting and fitting; illuminated signs, name-plates


and the like

HS 9406
940 6

Prefabricated buildings

10

In the first half year of 2012, the importation value of these 3 categories
covered 95.39% of total importation value, in which 55.51% by category HS
9403 with an amount of US$ 59.62 million, 28.75% by category HS 9401 with
US$ 30.88 million and 11.13% by category HS 9405 with US$ 11.96 million.

Top three furniture categories imported from Italy in China


Jan-Jun 2012
Millions of USD

70.00
60.00
50.00

9403

40.00
30.00

9401

20.00
10.00

9405

0.00
2010

2011

2012

For more detail information, please refer to APPENDIX 1: CHINA IMPORT

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4.2 Chinese Export


OEM1 orders currently account for more than 80% of Chinas furniture exports,
and there are few well-known Chinese furniture brands. However, large
Chinese manufacturers are moving towards higher value-added production
and spending more on design and branding instead of focusing purely on price
competition. This is especially to serve the export market as well as mid-high
domestic market.
In 2011, Chinese furniture was exported to over 100 countries (regions), most
of which are from Asia, North America and Europe. The top 5 exportation
countries were: United States, Japan, Germany, United Kingdom, Australia
and Canada.
The exportation value of Chinese furniture has grown rapidly in the first
decade of 21st century. In 2008, it reached it peak point at US$ 42.79 billion.
Yet, the total value of Chinese furniture export dropped to US$ 38.96 billion,
fell by 8.95% in 2009 due to the world financial crisis compared with 2008. As
the worldwide economic recovery proceeds in 2010, the global demand for
furniture is growing rapidly. In 2010, the total exportation value of Chinese
furniture accounts by US$ 50.61 billion, with a 29.91% increase compared with
2009.
On the contrary to its important position in the imported furniture market,
Italy was only the No.15 among all the countries to which China export its
furniture product in 2011, accounted by US$ 972.44 million. In 2010, however,
there is significant increase on the Chinese furniture which rose up to No. 10
among all the countries to which China export its furniture product with an
exportation value of US$ 910.07 million and with a 33.67% increase compared
with 2009.

1 OEM (Original Equipment Manufacturer)


An original equipment manufacturer manufactures products or components that are
purchased by a company and retailed under the purchasing company's brand name.
OEM refers to the company that originally manufactured the products.

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China Exports to Italy - Furniture Sector 2011


Millions of USD

1,100.00
1,000.00
900.00
800.00
700.00
600.00
500.00
400.00
300.00
200.00
100.00
0.00

2009
2010
2011

2009

2010

2011

Source of data: China Customs

In the first half year of 2012, Italy was No.16 among all the countries to which
China export its furniture product, accounted by US$ 477.25 million.

China Exports to Italy - Furniture Sector


Jan-Jun 2012
Millions of USD

500.00

2010
2011
2012

400.00
2010

2011

2012

Source of data: China Customs

Regarding the exportation value of different categories of furniture to Italy in


the recent 3 years, the top three categories were HS 9401, HS 9403 and HS
9405.
In the year of 2011, the total exportation value of these three categories
accounted by 87.31% of the total furniture exportation value to Italy, in which

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32.05% by category HS 9405 with an amount of US$ 320.39 million, 28.66% by


category HS 9401 with an amount of US$ 278.70 million and 25.70% by
category HS 9403 with an amount of US$ 249.90 million respectively.

Millions

Top three furniture categories exported to Italy in


China 2011
of USD

350.00
9405

300.00
250.00

9401

200.00
150.00

9403

100.00
50.00
0.00
2009

2010

2011

Source of data: China Customs

In the first half of 2012, the total exportation value of these three categories
accounted by 90.76% of the total furniture exportation value to Italy, in which
32.39% by category HS 9401 with an amount of US$ 154.59 million, 31.50% by
category HS 9405 with an amount of US$ 150.35 million and 26.86% by
category HS 9403 with an amount of US$ 128.20 million respectively.

Millions

Top three furniture categories exported to Italy


Jan-Jun 2012
of USD

180.00
160.00
140.00
120.00
100.00
80.00
60.00
40.00
20.00
0.00

9401
9405
9403

2010

2011

Source of data: China Customs

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2012

5 . Key Segments
5.1 Wooden Furniture
Wood furniture manufacturing makes up the largest proportion of the Chinese
furniture manufacturing sector. According to China Furniture Association in
2010 wood furniture production makes up around 57% of total furniture
manufacturing revenue and in 2011 it occupies 60% of total furniture
production revenue. This industry generated revenue of RMB 314.43 billion in
2011, up 31.10% from 2010.
Industry profits are low due to low efficiency, high raw material costs, and
weak pricing levels across this industry. However, as household disposable
income levels in China continue to increase in the future, domestic demand will
continue to increase, and manufacturers will be able to charge higher pricing
levels for their products
The major demand factors for products from the Wood furniture
Manufacturing Industry in China include economic growth, the price of
substitute products, disposable incomes, increased average per-capita living
spaces, deployment of the real estate sector, population growth, change in age
composition of the population, and regular furniture trade events.
As prices of substitute furniture products manufactured from plastic, metal and
glass decrease due to lower costs and greater output levels, demand for wood
furniture decreases.
According to an industry survey for furniture customers, those aged 20 to 30
accounted for 42% of the market; those aged 31 to 40 accounted for 22%;
those aged 40 to 50 accounted for 16%; and those aged 50 to 60 accounted for
10%. Therefore, young people made up the majority of the industry's final
customers. It is expected that the number of young adults (20 to 34 years) will
increase by 77 million between 2005 and 2015. The change in age composition
of the population will bring in more opportunities for this industry.

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5.2
5.2 Metal Furniture
The Metal Furniture Manufacturing Industry in China has developed rapidly in
recent years. However, industry revenue decreased in 2009 due to the negative
influences of global financial crisis and weaker household and commercial
spending levels.
Growth has been driven by strong domestic and foreign demand, with exports
increasing rapidly in the first few years of the current performance period.
Exports accounted for 36.9% of industry revenue in 2008, peaking at $4.53
billion for the year. However, exports slumped 26% in 2009, accounting for
29% of industry revenue. Exports are forecast to remain flat in 2010.
Competing imports have only made up less than 1% of domestic demand in
recent years.
Consumers' demand for furniture is influenced by the price of the products.
Although wood furniture still dominates the furniture market, the increasing
price of timber and wood products has a positive impact on metal furniture
demand. In contrast, metal furniture is typically less expensive than wood
furniture. In addition, with design and color improvements of metal furniture,
demand for these products is on the rise.
The development of Metal Furniture Manufacturing Industry in China is also
sensitive to some regular furniture trade events. The organization of regular
furniture exhibitions also plays an important part in promoting the industry.
These display the most fashionable furniture from other countries to meet the
demand of those who desire imported furniture. Exhibitions also stimulate the
development of new furniture products from China. Trade fairs are also helpful
in establishing brand names, promoting exports, and forging international
co-operation.

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6. DISTRIBUTION SYSTEM
On the retail side, chain stores and supermarkets are the most popular sales
channels in China. Imported furniture is mainly sold in specialty stores and
high-class furniture shopping malls. In these matured markets, buyers
increasingly source furniture directly from manufacturers, while some still
purchase through agents and distributors. Specialised furniture districts are
popular on the Chinese mainland for both retail and wholesale business.
Shanghai and Beijing have been the important sales places for all furniture
companies.
Independent retailers usually retail one or several different types of furniture.
Generally, sales representatives from manufacturers contact independent
retailers and sell products to them, or independent retailers attend furniture
exhibitions and negotiate with manufacturers. In China, independent retailers
are the most competitive in providing specialized guidance and service to
clients, particularly for medium and high-end products. In the direct sales
channel furniture is sold to end users in exhibition halls, manufacturers' outlets
and the internet. In China, office furniture is commonly sold via direct sales, in
contrast to household furniture, which is more commonly purchased in retail
and wholesale outlets. Franchised stores are a relatively new concept in China
for furniture sales.
Most of the furniture sold in department stores is aimed at high-income
consumers. Warehouse clubs and mass merchandisers are the largest
distributors for the low-end segment.
Many manufacturers produce on an OEM1/ODM2 basis for major foreign
brands. Some establish their own retail outlets particularly on the mainland
and hold subsidiaries, branch offices and showrooms in major Chinese cities to
facilitate domestic sales. Low to medium-end products are often sold in
furniture hypermarkets. Many factories are built near the hypermarkets In
order to reduce costs.
Manufacturers specialised in the production of replicas of Chinese antique
furniture rely on their established network with overseas agents, wholesalers
and retailers. In order to meet the taste of the local shoppers, some overseas
retailers design their "modified Chinese furniture" and engage agents for
production in the mainland.
1 OEM (Original Equipment Manufacturer)
2 ODM (Original Design Manufacturer) An ODM is a company which designs and manufactures
a product which is specified and eventually branded by another firm for sale.

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7 . INDUSTRY TREND
Key Words: office furniture, hotel furniture, kid furniture, furniture
material, furniture style
The recent construction boom in many major Chinese cities has resulted in
significant increases in office space, with significant requirements for office
furniture.
furniture Most newly constructed prime office space in China now features
airy, open-concept plans typical of American office layouts. As a result of the
architectural changes, many companies in China are now converting to
modular-style office furniture. Companies that upgrade their offices also
upgrade their office furnishings when they move, creating a significant rise in
the middle and upper-end office furniture markets.
At present, there are almost 15,000 star-ranked hotels in China, and it is
estimated that more than five million hotel rooms require refurbishing and
upgrading. The development of the tourism industry promotes the
construction and reconstruction of hotels and meanwhile creates a good
market for the hotel furniture segment.
It is to be noted, however, that the current prices for furniture industry in
China restrict high-end imports to an extremely small market niche. A
successful strategy in this segment can not ignore the price factor, and
therefore implies producing in China at local costs. For projects the purchase
decisions are heavily influenced by price.
Another trend to be noted is kid furniture.
furniture Since China is still carrying out one
child policy, parents pay special attention to kids living atmosphere. And with
the rise of family income, rather most of the parents are born in 80s who are
more open to western living style, thus kid furniture are better accepted. And
for rich family, imported kid furniture is always the first choice.
When speaking of furniture material,
material wood furniture is no doubt No.1 in the
aspect of production, sales revenue and market proportion. There is a desire to
embrace natural wood products, while metal furniture is more popular among
young people; plastic and glass are increasingly replacing wood furniture in
products such as dining tables and bookshelves; a trend toward green and
environmentally friendly product has contributed to bamboo and rattan
furnitures recent popularity. Although solid wood furniture is desired by a
majority of customers, 70% of the buyers finally select panel furniture, because
it is cheaper and because it may offer more variety in terms of design. It is
believed that during the next five years, purchasing concepts among
consumers will change from seeking cheap, durable furniture to green and
environmentally-friendly products.

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Another current trend that must be taken into account is product safety, which
nowadays is frequently and broadly discussed in China for all product
categories and with significant media coverage. Any health-related problems,
even in the form of mere allegations, will bring a heated reaction from the
market and the press.
The divide between modern and classic furniture is still there: imported classic
furniture is still pretty much sought after, as its more recognizable as a luxury
item by the Chinese consumers, who are comforted in their purchasing choices
by the similarity of values incorporated in Western classic furniture to their
own classic Chinese furniture tradition.
On the other hand, consumers in the younger age bracket, who often have, or
will have higher incomes, tend to favor modern styles as they complement
their aspirations to a modern, urban, classy lifestyle. The current quality of life
improvement in China implies that consumers require more personality and
comfort from their living space. Trends focus either towards an urban, fast,
modern lifestyle or a peaceful, natural, old-world lifestyle.

Key furnishing space


The Chinese traditional lifestyle focuses on the living room as the main pubic
relations area. Hence, it has been the only space really worth caring about, and
spending for, in terms of furnishing. However, this trend is slowly changing,
especially among higher-income consumers, and the bedroom is gaining
importance. As families become smaller (1- 3 components), individuals,
especially young and middle-aged, tend to desire a certain degree of privacy
and see the bedroom as their private quarters. The importance of a healthy
sleep is also an underlying trend.
Having finished equipping bedroom and living room, kitchen furniture enters
the purchasing list. Usually, kitchen furniture accounts for one fifth of total
furniture expenses. It is to be noted, however, the kitchens encounter some
problems. The first one is sub-standard building. Pipelines in the kitchen are
not laid inside the walls. The water and gas pipes often block the way for
kitchen furniture installation. Flatness and walls verticality are often not good
enough to fix kitchen cabinets.
Secondly, high-income consumers do not normally use the kitchen personally,
and are quite satisfied with what their high-end apartments or villas come
equipped with. Kitchenware encounters cultural obstacles; house ware faces
stiff local competition. Both can address only a niche market and have to rely
on effective brand-building. Chinese consumers are in a relatively early stage of
sophistication and are in a much lesser extent to the items intrinsic quality or
artistic value.

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8 . CONSIDERATIONS FOR ITALIAN PLAYERS


Nowadays, most Italian furniture now is sold in specialty stores or showrooms
through the local distributors or agents to distinguish with the domestic
products in China. They mainly focus on high-end customers.
On one hand, the high-class furniture from Italy is easy to find its market in
China since high quality and design furnishing products are quite popular
among the rich people in China; On the other hand, the mid-low class Italian
furnishing products are very hard to enter China market since they arent not
competitive compared with mid-high class local products on price.
Furniture manufactures and trading companies who are conscious of the needs
of consumers are more likely to succeed in the market. Some customer services
include: 1) warranties, which are generally offered for one to three years, with
the most common warranty provision being replacement at no cost or
monetary refund; 2) repair services, which are expected to become more
common in the future as Chinese consumers become more aware of their rights.
Most companies charge for repair services.
Deficiencies in product quality are common in local production. Some furniture
enterprises overlook product quality in their pursuit for extra profits. Poor
production processes, inferior product design, and sub-standard materials are
common problems
As furniture in China is mostly made-to-order, delivery time is also an
important product feature. The delivery time for imported furniture averages
several months, as compared to several weeks for locally finished products.
Many savvy Chinese manufacturers now compete successfully with foreign
manufacturers by offering to finish their locally-manufactured furniture bases
with coverings made from high quality imported fabrics that they carry in their
inventory.

Key potential opportunities

Growth of Chinas high-end furniture market


Chinas overall luxury market including luxury furniture has grown at
more than 30% annually in the last decade. At present, the key
consumer market for high-end imported furniture is in Tier 1 cities of
Shanghai and Beijing, and a few wealthy Tier 2 cities along the east
coast of China such as Shenzhen, Wenzhou and Hangzhou, etc.

High regard for made in Italy and Italian brands


20

Italian furniture is well-known for its creative design, good quality


and perfect hand-made job. Consumers also generally perceive Italian
brands as symbols of status and wealth

Key potential barriers

Price remains a key barrier for imported Italian furniture, although the
high-end market is growing

High cost of transportation and long time of delivery

Long-term investment return

There also one more potential risk for the Italian companies - copy. Once their
brands are successful in China market, then they would possibly face the
problem that their furniture design could be copied by local small and medium
manufacturers.
Considering the market situation, it is better to find suitable Chinese partners
to enter Chinese market for Italian furniture manufacturers. For those who
have already entered the China furniture market, they should put more effort
on the environment of their local showrooms and try to build an atmosphere
of Italian culture. This will help to give a strong impression to the consumers
and make Italian furniture different.

9. Customer Analysis
Decision Influence:
Influence:
The main opinion leaders are furniture/design magazines and interior design
professionals. Design Magazines are the main information source for the
general public, whilst interior design firms are the consultants to those private
clients who are willing to seek out quality products. Their influence may be
limited to styles, but sometimes it stretches as far as endorsing individual
brands. Lastly, the manufacturers publicity (more often the distributors) also
affects the potential customers.

Brand Loyalty
Brand loyalty in the furniture market is getting stronger in China. With greater
product awareness, there is a trend towards consumers preferring to purchase
furniture displaying reputable brand names. This trend will continue to
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increase as consumers are more quality-conscious and seek value for money. At
present, brand establishment is mainly in the form of advertising and sales
promotion. The growing brand-consciousness, however, is somewhat
unsophisticated and, thus, detrimental to the perception of quality.
High income consumers who are willing to pay premium prices for their
furniture tend to focus on established brand names, and rarely opt for
high-quality craftsmanship, or one-of-a-kind artistic items. Brand-building is
particularly hard and expensive to achieve. The lack of promotional investment
by furniture manufacturers has prompted many successful distributors to
affirm their own brand.

Customer Age
As for the furniture customers, a research conducted by the Shanghai Furniture
Association in 2006 showed that those aged 20 to 30 accounted for 42% of the
market; those aged 31 to 40 accounted for 22%; those aged 40 to 50 accounted
for 16%; and those aged 50 to 60 accounted for 10%. Therefore, young people
made up the majority of the industry's final customers. It is expected that the
number of young adults (20 to 34 years) will increase by 77 million between
2005 and 2015.
The educational level of customers of modern furniture was generally high.
Consumer personal income levels directly affect furniture demand. The survey
showed that those with a monthly household income ranging between $120
and $360 accounted for 26% of the furniture market; households earning $360
to $480 accounted for 43%; and those with an income above $480 accounted
for 31%.
The type of houses and the living space available offers different opportunities
for furniture manufacturers. Those who possessed 60 to 80 square meters of
living space accounted for 30% of the market; 80 to 100 square meters
accounted for 20%; over 100 square meters accounted for 38%.

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10.
10 . REGULATIONS AND TAXATION
TAXATION
Government Policies and Regulations
Foreign merchants must pay attention to the Chinese furniture industry
standards when entering China market. Imported furniture products need to
comply with certain safety and quality requirements. Compulsory standards by
national begin with GB and Compulsory standards by China Light industrial
Products and Art-Crafts Enterprises begin with QB. In addition, government
also encourage to adopt recommendatory standards which start with /T.
Please check the following table for the related stands specify the product
classification, technical requirement, test methods, inspection rules, marking
issues and so on.

The No.
No. of Standard

Name of Standard

GB/T 3324-1995

Wooden furniture -- General technical requirements

GB/T 3325-1995

Metal furniture -- General technical requirements

GB/T 3326-1997

Furniture -- Main sizes of tables and seats

GB/T 3327-1997

Furniture -- Main sizes of cabinets

GB/T 3328-1997

Furniture -- Main sizes of beds

QB/T 1951.11994

Wooden furniture -- Quality inspection and certification

QB/T 1951.21994

Metal furniture -- Quality inspection and certification

QB/T 3661.11999

Soft furniture -- Sofa

QB/T 3661.21999

Soft furniture -- Mattress

QB/T 22801996

Swivel chair

QB/T 36441999

Painted furniture

GB/T 4893.1 ~ GB/T 4893.9


20080830 Q - 607
GB 24977 - 2010

Furniture -- Assessment of surface criteria


Kid Furniture - General technical requirements
Sanitary Ware Furniture

23

Taxation
Standard taxes applicable to most industries in China include:
City Maintenance and Construction Tax
City maintenance and construction tax is levied at different rates based on
different locations of the enterprises. An enterprise in urban areas is required
pay the tax of 7% of its real value added tax amount. If it is located in rural
areas, the rate is only 1%. Enterprises in counties and prefectures are required
to pay the tax at 5%.
Educational Surcharge
Educational surcharge applies to all domestic enterprises, which are required to
pay the surcharge of 3% of their real value added tax amount. Foreign-funded
enterprises are exempt of educational surcharge.
Value Added Tax
In China, the universal value added tax (VAT) rate for goods and services is
17%.
Corporate Income Tax
The Corporate Income Tax Law of the People's Republic of China was
implemented from January 1, 2008. It unifies the previously different income
tax policies for foreign and domestic enterprises.
Within the new system, income taxes will be levied on both domestic and
foreign enterprises at a rate of 25%, with favorable tax rates applicable to
high-technology enterprises (15%) and small-size domestic enterprises (20%).

24

1 1 . CONCLUSIONS AND RECOMMENDATIONS


In China, the industry is still lagged behind of western country in term of scale
of production and caliber of employee, especially the supplier chain even if
through these years of development and probably the thorough privatization.
In addition, China still lacks for specialized manufacturers and skillful workers
for specialized products.
The total importation value of Italian furniture in China market is stable in
2009 despite the world financial crisis. In 2011, total importation of Italian
furniture reached USD 221.10 million dollars and the importation share rised
from 4.86% to 7.94%.
In China market, it would be good advantages for Italian companies on their
world class of design, high level of manufacture technique, and advanced
equipments. But every coin has its two sides, high cost per head, high freight
fee, high selling costs and appreciation of currency will still be disadvantage for
Italian manufacture in foreseeing future.
The point is how Italian enterprises fully use their comparative advantage and
minimize their disadvantage. Also they need to balance the market niche
promotion with cost effective strategy.
For the Italian furniture merchant, they still continue focus on high-class
furniture market since these Italian furniture brands always have a good image
as high quality, world-class design and eternity. Their products are welcomed
by high-end customers in China.
For the Italian furniture manufactures, they should start looking for
cooperation with local companies in term of jointly set-up factories,
corporation joint venture or work as component supplies. This would help
them to counter the challenge and risk facing in Chinese market.

25

APPENDIX

26

Appendix 1: China Import


94 FURNITURE AND BEDDING
By Country
Countr y 2011
Millions of US Dollars
Rank

Country

2009

2010

2011

2009

Millions of US Dollars

-- World --

2010

2011

% Share

11/10
% Change

1,848.06

3,118.05

2,784.16

100.00

100.00

100.00

-10.71

Japan

308.34

459.18

481.88

16.69

14.73

17.31

4.94

Germany

332.08

396.63

466.82

17.97

12.72

16.77

17.70

United States

111.69

169.34

245.25

6.04

5.43

8.81

44.83

Italy

109.32

151.40

221.10

5.92

4.86

7.94

46.03

Korea, South

319.55

701.78

201.81

17.29

22.51

7.25

-71.24

Taiwan

136.97

408.66

135.11

7.41

13.11

4.85

-66.94

France

34.59

45.74

93.61

1.87

1.47

3.36

104.66

Poland

48.37

56.94

88.62

2.62

1.83

3.18

55.63

Vietnam

57.94

65.89

81.37

3.14

2.11

2.92

23.50

10

United Kingdom

34.27

25.86

60.73

1.86

0.83

2.18

134.82

11

Czech Republic

19.40

29.25

56.93

1.05

0.94

2.05

94.62

12

Indonesia

15.03

22.81

46.75

0.81

0.73

1.68

104.96

13

Sweden

26.42

137.47

36.61

1.43

4.41

1.32

-73.37

14

Malaysia

10.29

23.27

32.92

0.56

0.75

1.18

41.50

15

Thailand

11.69

17.61

28.94

0.63

0.57

1.04

64.36

16

Hungary

8.26

13.14

26.30

0.45

0.42

0.95

100.23

17

Spain

9.56

16.22

24.19

0.52

0.52

0.87

49.12

18

Austria

24.36

16.96

23.06

1.32

0.54

0.83

36.00

19

Mexico

6.93

12.76

20.42

0.38

0.41

0.73

60.05

20

Philippines

9.42

14.77

18.45

0.51

0.47

0.66

24.89

Source of data: China Customs

27

94 FURNITURE AND BEDDING


By Country
Countr y Jan Jun
Jun 2012
Millions of US Dollars
Rank

Country

2010

2011

2012

2010

Millions of US Dollars

-- World --

2011

2012

% Share

12/11

% Change

1,330.21

1,263.79

1,326.64

100.00

100.00

100.00

4.97

Germany

175.41

223.65

240.59

13.19

17.70

18.14

7.58

Japan

204.49

222.83

199.03

15.37

17.63

15.00

-10.68

United States

74.25

98.49

113.07

5.58

7.79

8.52

14.80

Italy

65.40

105.86

107.41

4.92

8.38

8.10

1.46

Korea, South

346.95

110.01

79.84

26.08

8.71

6.02

-27.42

France

20.20

33.25

67.72

1.52

2.63

5.10

103.68

Taiwan

149.24

64.85

58.41

11.22

5.13

4.40

-9.93

Poland

27.71

40.30

46.47

2.08

3.19

3.50

15.32

Vietnam

28.66

40.07

39.21

2.16

3.17

2.96

-2.14

10

Indonesia

8.68

10.27

37.49

0.65

0.81

2.83

264.91

11

Czech Republic

13.48

19.99

23.87

1.01

1.58

1.80

19.41

12

United Kingdom

12.98

18.72

23.27

0.98

1.48

1.75

24.31

13

Sweden

11.21

17.07

19.18

0.84

1.35

1.45

12.38

14

Thailand

8.21

13.65

16.54

0.62

1.08

1.25

21.18

15

Austria

6.36

10.01

13.20

0.48

0.79

1.00

31.88

16

Canada

8.76

8.55

13.10

0.66

0.68

0.99

53.16

17

Malaysia

8.17

15.70

12.81

0.61

1.24

0.97

-18.41

18

Hungary

4.60

11.68

12.25

0.35

0.92

0.92

4.89

19

Hong Kong

3.25

5.47

10.57

0.25

0.43

0.80

93.33

20

Lithuania

5.89

5.11

10.12

0.44

0.41

0.76

97.83

Source of data: China Customs

28

China Import by product 2011


Millions of US Dollars
HS

Description

2009

2010

2011

2009

Millions of US Dollars
--World
--World-World--

94

Furniture And Bedding

2010

2011

11/10

% Share

% Change

1,003,892.75

1,393,909.27

1,741,429.81

100.00

100.00

100.00

24.93

1,848.06

3,118.05

2,784.16

0.18

0.22

0.16

-10.71

9401

Seat (Not Dental,Etc)

809.16

1,160.56

1,483.17

43.78

37.22

53.27

27.80

9403

Other Furnit,Not Seat

369.96

426.42

606.36

20.02

13.68

21.78

42.20

9405

Lamps,Lightng,Fitting

511.21

1,227.63

472.51

27.66

39.37

16.97

-61.51

9402

Med/Surg/Den/Vet/Etc.

68.04

88.07

101.32

3.68

2.83

3.64

15.04

9404

Articles Of Bedding

44.45

53.20

63.69

2.41

1.71

2.29

19.72

9406

Prefabricated Buildng

45.23

162.18

57.12

2.45

5.20

2.05

-64.78

Source of data: China Customs

China Import from Italy 2011


Millions of US Dollars
HS

Description

2009

2010

2011

2009

Millions of US Dollars
Italy

94

Furniture And
Bedding

2010

2011

% Share

11/10
% Change

11,026.60

13,993.69

17,573.18

1.10

1.00

1.01

25.58

109.32

151.40

221.10

5.92

4.86

7.94

46.03

9403

Other Furnit,Not Seat

59.27

75.17

125.43

16.02

17.63

56.73

66.86

9401

Seat (Not Dental,Etc)

25.99

44.52

63.66

3.21

3.84

28.79

43.00

9405

Lamps,Lightng,Fitting

16.27

22.22

20.15

3.18

1.81

9.11

-9.33

9404

Articles Of Bedding

3.17

5.90

8.24

7.13

11.09

3.73

39.61

9406

Prefabricated Buildng

2.23

2.23

1.44

4.93

1.38

0.65

-35.44

9402

Med/Surg/Den/Vet/Etc.

2.40

1.36

2.19

3.52

1.55

0.99

60.79

Source of data: China Customs

29

China Import by product


Jan Jun 2012
2012
Millions of US Dollars
HS

Description

2010

2011

2012

2010

Millions of US Dollars
--World
--World-World--

94

Furniture And Bedding

2011

2012

% Share

12/11

% Change

649,406.40

828,478.98

884,674.37

100.00

100.00

100.00

6.78

1,330.21

1,263.79

1,326.64

0.21

0.15

0.15

4.97

9401

Seat (Not Dental,Etc)

522.48

669.83

686.48

39.28

53.00

51.75

2.49

9403

Other Furnit,Not Seat

186.61

271.79

314.83

14.03

21.51

23.73

15.84

9405

Lamps,Lightng,Fitting

546.88

210.35

223.43

41.11

16.65

16.84

6.22

9402

Med/Surg/Den/Vet/Etc.

33.19

47.10

48.12

2.50

3.73

3.63

2.16

9404

Articles Of Bedding

21.61

31.75

28.36

1.63

2.51

2.14

-10.67

9406

Prefabricated Buildng

19.44

32.97

25.42

1.46

2.61

1.92

-22.89

China Import from Italy


Jan Jun 2012
2012
Millions of US Dollars
HS

Description
Description

2010

2011

2012

2010

Millions of US Dollars
Italy

2011

2012

% Share

12/11

% Change

6,600.66

8,567.29

7,870.63

1.02

1.03

0.89

-8.13

Furniture And Bedding

65.40

105.86

107.41

4.92

8.38

8.10

1.46

9403

Other Furnit,Not Seat

32.41

57.88

59.62

17.37

21.30

55.51

3.00

9401

Seat (Not Dental,Etc)

17.26

32.67

30.88

3.30

4.88

28.75

-5.49

9405

Lamps,Lightng,Fitting

10.66

9.28

11.96

1.95

4.41

11.13

28.84

9404

Articles Of Bedding

2.31

4.46

3.35

10.69

14.06

3.12

-24.88

9402

Med/Surg/Den/Vet/Etc.

0.76

1.23

1.45

2.29

2.62

1.35

17.66

9406

Prefabricated Buildng

1.99

0.33

0.15

10.23

1.00

0.14

-54.63

94

30

9401 SEAT
S EAT - NOT DENTAL
DENTAL,
ENTAL , Etc
By Country
Countr y 2011
Millions of US Dollars
HS

Description

2009

2010

2011

2009

2010

2011

% Share

11/10

% Change

-- World --

809.16

1,160.56

1,483.17

100.00

100.00

100.00

27.80

Japan

265.42

361.59

384.56

32.80

31.16

25.93

6.35

Germany

173.95

229.22

248.51

21.50

19.75

16.76

8.42

Korea, South

96.23

139.12

154.56

11.89

11.99

10.42

11.10

United States

51.60

80.27

141.88

6.38

6.92

9.57

76.76

Italy

25.99

44.52

63.66

3.21

3.84

4.29

43.00

France

16.33

24.33

61.55

2.02

2.10

4.15

153.02

United Kingdom

24.74

17.46

48.76

3.06

1.51

3.29

179.23

Czech Republic

9.72

21.76

48.62

1.20

1.88

3.28

123.47

Taiwan

22.22

37.02

40.15

2.75

3.19

2.71

8.45

10

Vietnam

24.03

32.10

40.01

2.97

2.77

2.70

24.64

11

Poland

16.29

23.96

28.17

2.01

2.06

1.90

17.60

12

Hungary

3.40

8.90

20.89

0.42

0.77

1.41

134.78

13

Mexico

6.11

11.69

18.07

0.76

1.01

1.22

54.56

14

Austria

1.48

9.67

14.35

0.18

0.83

0.97

48.37

15

Malaysia

4.12

11.72

14.09

0.51

1.01

0.95

20.18

16

Philippines

7.06

10.28

12.16

0.87

0.89

0.82

18.28

17

Spain

3.41

10.24

11.60

0.42

0.88

0.78

13.23

18

India

0.52

2.28

10.66

0.07

0.20

0.72

367.27

19

Canada

3.21

5.18

8.89

0.40

0.45

0.60

71.69

20

Indonesia

4.74

6.75

6.72

0.59

0.58

0.45

-0.32

Source of data: China Customs

31

9403 - O THER FURNIT


F URNIT,
URNIT, NOT SEAT
S EAT
By Country
Countr y 2011
Millions of US Dollars
HS

Description

2009

2010

2011

2009

2010

2011

% Share

-- World --

11/10

% Change

369.96

426.42

606.36

100.00

100.00

100.00

42.20

Italy

59.27

75.17

125.43

16.02
16.0 2

17.63

20.69

66.86

Germany

84.08

72.21

114.62

22.73

16.94

18.90

58.72

Poland

28.40

26.43

51.46

7.68

6.20

8.49

94.70

Vietnam

32.75

29.30

28.65

8.85

6.87

4.73

-2.21

United States

16.71

28.87

27.92

4.52

6.77

4.60

-3.31

Sweden

17.94

18.86

26.95

4.85

4.42

4.45

42.92

Taiwan

8.72

18.97

23.01

2.36

4.45

3.79

21.28

Thailand

7.58

12.22

21.39

2.05

2.87

3.53

75.00

Portugal

3.11

10.99

13.81

0.84

2.58

2.28

25.68

10

Indonesia

5.93

14.36

13.60

1.60

3.37

2.24

-5.27

11

Lithuania

14.52

10.05

13.10

3.92

2.36

2.16

30.27

12

France

5.89

6.41

12.20

1.59

1.50

2.01

90.39

13

Slovakia

6.81

9.85

10.85

1.84

2.31

1.79

10.15

14

Korea, South

6.51

8.41

7.41

1.76

1.97

1.22

-11.89

15

Malaysia

4.17

6.16

7.33

1.13

1.45

1.21

19.05

16

Canada

3.81

6.81

6.52

1.03

1.60

1.08

-4.37

17

Slovenia

4.05

4.63

6.12

1.09

1.09

1.01

32.31

18

Japan

3.87

6.16

6.03

1.05

1.44

1.00

-1.98

19

Philippines

2.11

4.19

5.86

0.57

0.98

0.97

39.69

20

Spain

2.73

2.51

5.34

0.74

0.59

0.88

112.57

Source of data: China Customs

32

9405 L AMPS,
AMPS , L IGHTING,
IGHTING, F ITTING
By Country
Countr y 2011
Millions of US Dollars
HS

Description

2009

2010

2011

2009

2010

2011

% Share

-- World --

11/10

% Change

511.21

1,227.63

472.51

100.00

100.00

100.00

-61.51

Japan

29.57

74.54

66.55

5.78

6.07

14.08

-10.72

Taiwan

91.68

335.39

48.94

17.93

27.32

10.36

-85.41

United States

24.75

34.32

45.11

4.84

2.80

9.55

31.46

Germany

26.11

35.39

41.12

5.11

2.88

8.70

16.19

Korea, South

206.36

539.58

29.30

40.37

43.95

6.20

-94.57

Indonesia

3.77

1.07

25.08

0.74

0.09

5.31

2,249.69

Italy

16.27

22.22

20.15

3.18

1.81

4.26

-9.33

Hong Kong

3.50

3.03

13.25

0.68

0.25

2.81

337.33

Vietnam

0.78

3.79

11.85

0.15

0.31

2.51

212.77

10

Malaysia

0.94

4.33

10.80

0.18

0.35

2.29

149.21

11

France

8.80

8.72

9.89

1.72

0.71

2.09

13.30

12

Norway

5.10

4.53

7.13

1.00

0.37

1.51

57.29

13

Spain

2.95

3.00

6.53

0.58

0.25

1.38

117.45

14

United Kingdom

4.67

4.14

5.10

0.91

0.34

1.08

23.12

15

Poland

1.78

3.45

4.84

0.35

0.28

1.02

40.30

16

Czech Republic

5.06

3.26

3.98

0.99

0.27

0.84

22.22

17

India

1.75

1.38

3.50

0.34

0.11

0.74

152.72

18

Austria

17.71

2.45

3.09

3.46

0.20

0.65

26.21

19

Netherlands

1.99

2.71

2.43

0.39

0.22

0.52

-10.03

20

Belgium

1.38

1.08

2.02

0.27

0.09

0.43

87.17

Source of data: China Customs

33

Appendix 2: China Export


94 FURNITURE AND BEDDING
BEDDING
by Country 2011

Millions of US Dollars
Rank

Country

2009

2010

2011

2009

Millions of US Dollars

2010

2011

% Share

11/10
% Change

-- World --

38,957.34

50,609.63

59,372.56

100.00

100.00

100.00

17.31

United States

12,554.67

15,919.37

17,518.45

32.23

31.46

29.51

10.04

Japan

2,764.83

3,291.84

4,306.17

7.10

6.50

7.25

30.81

Germany

1,903.05

2,504.50

3,108.54

4.89

4.95

5.24

24.12

United Kingdom

2,131.53

2,595.93

2,795.82

5.47

5.13

4.71

7.70

Australia

1,340.73

1,599.67

2,179.76

3.44

3.16

3.67

36.26

Canada

1,369.87

1,807.08

1,959.85

3.52

3.57

3.30

8.45

France

1,032.89

1,554.70

1,725.11

2.65

3.07

2.91

10.96

Netherlands

1,070.39

1,398.13

1,619.05

2.75

2.76

2.73

15.80

Hong Kong

931.99

1,098.66

1,267.17

2.39

2.17

2.13

15.34

10

Singapore

991.56

847.07

1,131.46

2.55

1.67

1.91

33.57

11

United Arab Emirates

789.02

758.41

1,027.83

2.03

1.50

1.73

35.53

12

Malaysia

911.11

768.12

1,007.38

2.34

1.52

1.70

31.15

13

Spain

716.74

874.08

985.86

1.84

1.73

1.66

12.79

14

Korea, South

613.00

887.20

985.24

1.57

1.75

1.66

11.05

15

Italy

680.84

910.07

972.44

1.75

1.80

1.64

6.85

16

Saudi Arabia

589.68

636.59

931.43

1.51

1.26

1.57

46.32

17

Russia

457.79

574.14

825.10

1.18

1.13

1.39

43.71

18

Belgium

598.94

753.18

810.53

1.54

1.49

1.37

7.61

19

India

264.30

607.11

607.27

0.68

1.20

1.02

0.03

20

Panama

98.72

236.44

600.70

0.25

0.47

1.01

154.06

Source of data: China Customs

34

94 FURNITURE AND BEDDING


BEDDING
by Country Jan Jun 2012
Millions of US Dollars
Rank

Country

2010

2011

2012

2010

Millions of US Dollars
0

-- World --

2011

2012

% Share

12/11

% Change

23,109.94

26,710.66

34,676.08

100.00

100.00

100.00

29.82

United States

7,413.17

8,155.42

10,149.17

32.08

30.53

29.27

24.45

Japan

1,498.09

1,812.55

2,442.37

6.48

6.79

7.04

34.75

Germany

1,162.97

1,336.17

1,741.17

5.03

5.00

5.02

30.31

United Kingdom

1,262.00

1,263.18

1,705.60

5.46

4.73

4.92

35.02

Canada

860.20

926.30

1,246.42

3.72

3.47

3.59

34.56

Australia

644.89

827.27

1,237.73

2.79

3.10

3.57

49.62

France

756.76

839.40

1,002.14

3.28

3.14

2.89

19.39

Netherlands

669.79

741.27

953.71

2.90

2.78

2.75

28.66

Malaysia

402.67

389.25

854.49

1.74

1.46

2.46

119.52

10

Saudi Arabia

274.21

383.24

647.72

1.19

1.44

1.87

69.01

11

Hong Kong

483.37

574.96

643.92

2.09

2.15

1.86

11.99

12

United Arab Emirates

323.51

433.54

631.49

1.40

1.62

1.82

45.66

13

Singapore

567.56

571.65

629.01

2.46

2.14

1.81

10.03

14

Spain

428.50

465.00

524.80

1.85

1.74

1.51

12.86

15

Korea, South

394.11

469.88

512.16

1.71

1.76

1.48

9.00

16

Italy

443.14

489.26

477.25

1.92

1.83

1.38

-2.46

17

Panama

45.02

254.93

453.92

0.20

0.95

1.31

78.06

18

Belgium

373.39

388.96

447.64

1.62

1.46

1.29

15.09

19

Russia

241.11

312.99

423.95

1.04

1.17

1.22

35.45

20

Indonesia

245.07

261.39

368.21

1.06

0.98

1.06

40.86

Source of data: China Customs

35

China Export by product 2011


2011
Millions of US Dollars
HS

Description

2009
2009

2010

2011

2009

Millions of US Dollars
-- World --

94

Furniture And
Bedding

2010

2011

% Share

11/10
% Change

1,202,047.37

1,578,444.20

1,899,280.69

100.00

100.00

100.00

20.33

38,957.34

50,609.63

59,372.56

3.24

3.21

3.13

17.31

9403

Other Furnit,Not Seat

13,661.32

18,048.99

20,944.77

35.07

35.66

35.28

16.04

9401

Seat (Not Dental,Etc)

11,678.87

14,947.01

17,024.48

29.98

29.53

28.67

13.90

9405

Lamps,Lightng,Fitting

7,559.71

10,110.48

12,646.38

19.41

19.98

21.30

25.08

9404

Articles Of Bedding

4,701.85

5,943.09

6,838.29

12.07

11.74

11.52

15.06

9406

Prefabricated Buildng

1,074.95

1,220.69

1,499.71

2.76

2.41

2.53

22.86

9402

Med/Surg/Den/Vet/Etc.

280.65

339.38

418.93

0.72

0.67

0.71

23.44

Source of data: China Customs

China Export to Italy 2011


2011
Millions of US Dollars
HS

Description

2009

2010

2011

2009

Millions of US Dollars
Italy

94

Furniture And
Bedding

2010

2011

% Share

11/10
% Change

20,246.22

31,135.84

33,707.62

1.68

1.97

1.78

8.26

680.84

910.07

972.44

1.75

1.80

1.64

6.85

9405

Lamps,Lightng,Fitting

212.24

288.93

320.39

2.81

2.86

32.95

10.89

9401

Seat (Not Dental,Etc)

197.33

269.64

278.70

1.69

1.80

28.66

3.36

9403

Other Furnit,Not Seat

173.40

232.84

249.90

1.27

1.29

25.70

7.33

9404

Articles Of Bedding

68.64

80.19

91.03

1.46

1.35

9.36

13.52

9406

Prefabricated Buildng

21.63

27.96

25.25

2.01

2.29

2.60

-9.71

9402

Med/Surg/Den/Vet/Etc.

7.60

10.52

7.17

2.71

3.10

0.74

-31.85

Source of data: China Customs

36

Appendix 3: Furniture Custom Duties


Code

Description

9401

Mobili per sedersi (esclusi quelli della voce 9402), anche

MFN%

GEN%

VAT%

ED

10

100

17

15

trasformabili in letti, e loro parti


9401 10 00

Mobili per sedersi dei tipi utilizzati per autoveicoli e


aerei

9402

Mobili per la medicina, la chirurgia, lodontoiatria o la


veterinaria (per esempio:tavoli operatori, tavoli per
esami, letti con meccanismo per usi clinici, poltrone

9402 10 1 0

poltrone da parrucchiere e poltrone simili, e loro parti

100

17

15

9402 10 9 0

altri

30

17

15

9402 90 00

altri

30

17

15

100

17

15

10

100

17

15

10

80

17

13

20

80

17

13

16

100

17

13

17.5

70

17

13

20

80

17

13

20

80

17

13

10

70

17

13

9403

Altri mobili e loro parti

9403 10 00
9404

Mobili di metallo dei tipi utilizzati negli uffici


Sommier; oggetti letterecci ed oggetti simili (per
esempio: materassi, copripiedi,
piumini, cuscini, cuscini-poufs, guanciali), con molle
oppure imbottiti o guarniti
internamente di qualsiasi materia, compresi quelli di
gomma alveolare o di materie
plastiche alveolari, anche ricoperti

9404 10 00

Materassi

9405 1000

Lampadari ed altri apparecchi per lilluminazione,


elettrici, da appendere o da fissare
al soffitto o al muro, esclusi quelli dei tipi utilizzati per
lilluminazione delle aree
o vie pubbliche

9405 2000
9405 3000

Lampade da comodino, da scrittoio e lampadari per


interni, elettrici
Ghirlande elettriche dei tipi utilizzati per gli alberi di
Natale

9405 4010

Proiettori

9405 5000

Apparecchi per lilluminazione non elettrici

9405 6000

Insegne pubblicitarie, insegne luminose, targhette


indicatrici luminose ed oggetti
simili

9406 0000

Costruzioni prefabbricate

Source frm China Customs


MFN:

Duty rate for Most Favored Nations

GEN:

General

VAT:

Value Added Tax

ED:

Export Duty

37

Appendix 4

urniture,, equipment and furnishing ccompanies


China
a
Italian furniture
ompanies in East Chin

Company
name

Address

Chief
Rep. &
Italian
Staff

Legal Status

WFOE

Italian Company

ABACO

Plant 16

Mr.

KITCHEN

No. 248 Xintuan Rd.

(SHANGHAI)

Qingpu Industry Zone

CO., LTD.

201707 Shanghai

33030 Udine (UD)

tel: 0086-21-59868787

tel: 0039-0432-063111

fax: 0086-21-59869277

fax: 0039-0432-063235

email:

email:

stefan.abaco@gmail.com

lineaverde@snaidero.it

Italian
Region

SNAIDERO RINO SpA

Friuli

Stefan

Viale Rino Snaidero,

Venezia

Ostwaldt

15

Giulia

web: www.snaidero.it
ALUK

Factory D, No.151

Mr.

WFOE

ALUK GROUP SpA

CURTAIN

Lane 1421, Zhuanxin Rd. (E)

Antonio

Via Monte Amiata, 3/A

WALL,

Zhuanqiao Town

Arboit

37057 S. Giovanni

WINDOWS

201108 Shanghai

Lupatoto (VR)

& DOORS

tel:

tel: 0039-045-9696611

SYSTEM

0086-21-64892933/64892959

fax: 0039-045-9696610

(SHANGHAI)

fax: 0086-21-64892911

email: info@aluk.it

CO., LTD.

email: antonio@aluk.com.cn

web: www.aluk.it

Veneto

ANGELO PO

1st Floor, No. 88

Mr. Cristian WFOE

ANGELO PO GROUP SpA Emilia

TRADING

Jiangchangsan Rd.

Ferrarese

Via S.S. Romana Sud, 90 Romagna

(SHANGHAI)

200436, Shanghai

11012, Carpi (MO)

CO., LTD.

tel: 0086-21-60940188

tel: 0039-059-639411

fax: 0086-21-60940288

fax: 0039-059-642499

email: c.ferrarese@angelopo.it

email: info@angelopo.it

web: www.angelopo.it

web: www. angelopo.it

38

Chief
Rep. &
Italian
Staff

Legal Status

Italian Company

Building 3, Huarui Industrial Park

Mr.

WFOE

FOPPAPEDRETTI SpA

Jiangning Development Zone

Francesco

Via A. Volta, 11

211100 Nanjing

Onofrio

24064 Grumello del

Company
name
ARMONIA LTD.

Address

Jiangsu Province

Monte (BG)

tel: 0086-25-52766055/6

tel: 0039-0358-30497

fax: 0086-25-52766057

fax: 0039-0358-31283

email: fonofrio@armonia-it.com

email: foppa@sonic.it

web: www.armonia-it.com

web:

Italian
Region
Lombardia

www.foppapedretti.it
ARTEMIDE

Rm. 1515, Tower 1

Mr. Carlo

Trading

ARTEMIDE SpA

TRADING

Corporate Avenue Building

Belli

Company

Via Bergatio, 18

(SHANGHAI) CO.,

No. 222 Hubin Rd.

20010 Pregnana

LTD.

Luwan District

Milanese (MI)

200021 Shanghai

tel: 0039-02-93518484

tel: 0086-21-61223408

fax:

fax: 0086-21-61223410

0039-02-93518341

email: info@artemide.cn

email:

web: www.artemide.com

dcpm@artemide.com

Lombardia

web:
www.artemide.com
BORMIOLI

Rm. 704, Eton Plaza, Tower B

Mr. Tierri

ROCCO ASIA

No. 555 Pudong Avenue

Corte

Rep. Office

BORMIOLI ROCCO E

REPRESENTATIVE

200120 Shanghai

Viale Martiri della

OFFICE

tel: 0086-21-61639533

Liberta', 1

fax: 0086-21-61639533

43036 Fidenza (PR)

email:

tel: 0039-0524-5111

infoasia@bormiolirocco.com

fax:

web: www.bormiolirocco.com

0039-0524-527821

FIGLIO SpA

web:
www.bormiolirocco.c
om

39

Emilia Romagna

Company
name

Address

Chief
Rep. &
Italian
Staff

CARGO &

Rm 2302

Ms. Sara

HIGH TECH

500, Xiangyang Nan Rd. Xuhui

Corti

Legal Status

Rep. Office

Italian Company

CARGO & HIGH TECH Srl

Italian
Region
Lombardia

Via Meucci, 39

District

20159 Milano

200031 Shanghai

tel: 0039-02-27221391

tel: 0086-21-64450477

fax: 0039-02-27221350

fax: 0086-21-64450488

web:

email:

www.cargomilano.it

cargocina@cargomilano.it
web: www.cargomilano.it
COMELIT

5F, Bldg. 4

Ms. Janet

(SHANGHAI)

No. 30 Hongcao Rd.

Lu

WFOE

COMELIT GROUP SpA

ELECTRONICS

Caohejing Hitech Development

24020 Rovetta/S. Lorenzo

CO., LTD.

Zone

(BG)

200233 Shanghai

tel: 0039-0346-750011

tel: 0086-21-64519192

fax: 0039-0346-71436

fax: 0086-21-64517710

email:

email: janet@comelit.com.cn

e.barzasi@comelit.com.cn

web: www.comelit.com.cn

web: www.comelit.it

Lombardia

Via Don Arrigoni, 5

CONTEMPO

No. 525, Yuanfu Rd.

Mr.

WFOE

CONTEMPO SpA

FURNITURE

Anting Town,

Michele

Zona Industriale Mellitto,

(SHANGHAI)

Jiang Ding District

Mirgaldi

SS96

CO., LTD

201814 Shanghai

70025 Grumo Appula

tel: 0086-21-69573050

(BA)

fax: 0086-21-69573090

tel: 0039-080-3831311

email: mmirgaldi@contempo.cn

fax: 0039-080-602981

web: www.contempo.it

email: info@contempo.it

Puglia

web: www.contempo.it
COSMIT

Rm. 2204D

Mr.

Rep. Office

COSMIT SpA

CHINA

No. 555, Nanchang Rd.

Chiaretto

Foro Buonaparte, 65

OFFICE

200031 Shanghai

Yan

20121 Milano

tel: 0086-21-64459560

tel: 0039-02-725941

email: chiaretto.yan@gmail.com

fax: 0039-02-89011563

web: www.cosmit.it

email: info@cosmit.it
web: www.cosmit.it

40

Lombardia

Company
name

Address

Chief
Rep. &
Italian
Staff

Legal Status

WFOE

Italian Company

DE' LONGHI

Unit 1510-1515

Mr.

DE' LONGHI

TRADING

Sun Building

Zong

APPLIANCES Srl

(SHANGHAI) CO.,

No. 3553 Zhongshan Rd. (N)

Yanping

Via L. Seitz, 47

LTD.

200062 Shanghai

31100 Treviso

tel: 0086-21-51086098

tel: 0039-0422-4131

fax: 0086-21-62453368

fax: 0039-0422-413647

email: jackyliu@kenwood.com.hk

web:

Italian
Region
Veneto

www.delonghi.com
aidacheng@kenwood.com.hk
web: www.delonghi-china.com
www.kenwoodworld.com/cn
DITEC SPA

Rm. 10A63, 10/F

Mr.

Rep. Office

CHINA

Shanghai Mart

Silvio

Via Mons. Banfi, 3

REPRESENTATIVE

No. 2299 Yan'an Rd. (W)

Pezzotti

21042 Caronno

OFFICE

200336 Shanghai

Pertusella (VA)

tel:0086-21-62363861

tel: 0039-02-963911

fax:0086-21-62363863

fax: 0039-02-9650314

email:silvio.pezzotti@ditecva.com

emai:

web:www.ditec.it

DITEC SpA

Lombardia

comm.of@ditecva.com
web: www.ditec.it

ELECTRALINE

Rm. 2401

Ms. Qiu

CHINA LTD

No. 620 Zhangyang Rd.

Jie

WFOE

ELECTRALINE
3PMARK SpA

200122, Shanghai

Via Brodolini, 10/H

tel: 0086-21-58363201

20049 Concorezzo

fax: 0086-21-58363199

(MI)

email:jie.qiu@electraline.cn

tel: 0039-039-6042239

web: www.electraline.com

fax: 0039-039-6041707
email:
elan@elan-sh.com
web:
www.elan-sh.com

41

Lombardia

Company
name

Address

Chief Rep.
& Italian
Staff

Legal
Status
WFOE

Italian Company

FAAC

N.3 Building, N.51,

Ms. Serena

(SHANGHAI)

Lane 1159

Spagnolo

GATES AND

Kang Qiao Rd. (E)

40069 Zola Predosa (BO)

DOORS

201315 Shanghai

tel: 0039-051-61724

AUTOMATION

tel: 0086-21-68182970

fax: 0039-051-758518

CO., LTD.

fax: 0086-21-68182968

email: info@faac.it

email: info@faacgroup.cn

web: www.faac.it

Italian
Region

FAAC SpA

Emilia

Via Calari, 10

Romagna

web: www.faacgroup.cn
FEDERLEGNOAR

Rm. 2204D

Mr.

Rep. Office

FEDERLEGNOARREDO

EDO CHINA

No. 555, Nanchang Rd.

Chiaretto

Foro Buonaparte, 65

OFFICE

200031 Shanghai

Yan

20121 Milano

tel: 0086-21-64459560

tel: 0039-02-806041

email: chiaretto@163.com

fax: 0039-02-80604392

web: www.federlegno.it

email:

Lombardia

web@federlegnoarredo.i
t
web: www.federlegno.it
FONTANAARTE

Rm 501C, Bldg 9

Mr. Paolo

Trading

FONTANAARTE SpA

ASIA PACIFIC

No. 25, Jian Guo Zhong Rd.

Fraticelli

Company

Alzaia Trieste, 49

200025 Shanghai

20094 Corsico (MI)

tel: 0086-21-61379371

tel: 0039-02-45121

fax: 0086-21-61379372

fax: 0039-02-4512660

email:

email:

office-shanghai@fontanaa

info@fontanaarte.it

rte.it

web:

web: www.fontanaarte.it

www.fontanaarte.it

42

Lombardia

Company
name

Address

Chief
Rep. &
Italian
Staff

Italian
Company

Legal Status

GEWISS

Rm. 1704, Tower B

Mr.

TRADING

Sunyoung Center

Mauro

Via A. Volta,

(SHANGHAI)

No. 28 Xuanhua Rd.

Feresini

1-24069 Cenate

CO., LTD

200050 Shanghai

Sotto (BG)

tel: 0086-21-62523535 /

tel: 0039-35-946111

61671231

fax:

fax: 0086-21-61671232

0039-35-945222

email: sales.china@gewiss.cn

email:

web: www.gewiss.cn

gewiss@gewiss.com

WFOE

GEWISS SpA

Italian
Region
Lombardia

web:
www.gewiss.com
HANGZHOU

Rm. 901

Mr.

Joint venture

LAGOSTINA SpA

OMEGNA

No. 1772 Jianghui Rd.

Wang

Via IV Novembre,

COMMERCE &

Binjiang District

Zhenhua

45

TRADE CO.,

310051 Hangzhou

28048 Omegna

LTD.

tel: 0086-571-86770588

(VB)

fax: 0086-571-86770590

tel:0039-0323-6521

email:

fax:

ivy_hu@lagostina.com.cn

0039-0323-641231

web: www.lagostina.com.cn

web:

Piemonte

www.lagostina.it
HANGZHOU

Liangzhu Village

Mr.

WFOE

TARGETTI SANKEY

TARGETTI

46, Gouyun Rd.

Damiano

SpA

LIGHITING CO.,

311112 Hangzhou

Guidolin

Via Pratese, 164

LTD.

Zhejiang Province

50145 Firenze

tel: 0086-571-88746998

tel:

fax: 0086-571-88746995

0039-055-3791.1

web: www.targetti.com

fax:
0039-055-3791266
email:
targetti@targetti.it
web:
www.targetti.com

43

Toscana

Company
name

Address

Chief
Rep. &
Italian
Staff

Legal
Status

Italian Company

IGUZZINI

No. 2758, Huancheng Rd. (W)

Mr.

Rep.

IGUZZINI

SHANGHAI

Fengxian Industrial Park

Massimilia

Office

ILLUMINAZIONE SpA

REPRESENTATI

201401 Shanghai

no

Via Mariano Guzzini,

VE OFFICE

tel: 0086-21-63411199

Guzzini

37

fax: 0086-21-33655201

62019 Recanati (MC)

email: info@iguzzini.cn;

tel: 0039-071-75881

massimiliano.guzzini@iguzzini.

fax: 0039-071-7588295

cn

email:

web: www.iguzzini.com

iguzzini@iguzzini.it

Italian
Region
Marche

web:
www.iguzzini.com
JOSEF

Rm. 203, Shenhua Financial

Mr.

Joint

PERMASTEELISA SpA

GARTNER

Building

Benjamin

venture

Via Enrico Mattei,

CURTAIN

No. 1 Ningbo Rd.

Huang

WALL

200002 Shanghai

31029 Vittorio Veneto

(SHANGHAI)

tel: 0086-21-63299988

(TV)

CO., LTD

fax: 0086-21-63298668

tel: 0039-0438-505000

email:

fax: 0039-0438-505125

info@permasteelisa.com.cn

email:

web: www.permasteelisa.com;

info@permasteelisa.it

www.josef-gartner.de

web:

Veneto

21/23

www.permasteelisa.co
m
L' ELLISSE

Rm. 416-417

Mr.

WFOE

L' ELLISSE

Sihang Depote

Gianmaria

Viale della Repubblica,

No. Guangfu Rd.

Delfino

79

200070 Shanghai

20035 Lissone (MI)

tel: 0086-21-63809578

tel: 0039-02-459129

fax: 0086-21-63809577

fax: 0039-02-482724

email:

email:

gianmaria.delfino@lellisse.com

gianmaria.delfino@lell

web: www.lellisse.com

isse.com
web: www.lellisse.com

44

Lombardia

Company
name

Address

Chief
Rep. &
Italian
Staff

Legal Status

Rep. Office

Italian Company

MASTER Srl

tel: 008613248071109

Mr. Zhang

MASTER Srl

SHANGHAI

email: info@portalecina.com

Long Hua

REP. OFFICE

web:

00161 Roma

www.portalecina.altervista.org

tel: 0039-06-49384162

Italian
Region
Lazio

Via A. Borelli, 7

fax: 0039-06-44702836

NATUZZI

No. 58 Lane 3111 Huancheng

Mr. Richard

WFOE

NATUZZI SpA

CHINA

Rd. (W)

Tan

LIMITED

Mihang Export Processing

70029 Santeramo in Colle

Zone

(BA)

Fengxian District

tel: 0039-080-8820111

201404 Shanghai

fax: 0039-080-8820508

tel: 0086-21-67588000

email: vbasile@natuzzi.com

fax: 0086-21-67588135

web: www.natuzzi.com

Puglia

Via Iazzitiello, 47

email: rtan@natuzzi.com
web: www.natuzzi.com
NATUZZI

Rm. 803, Kirin Plaza

Ms. Valeria

TRADING

No. 666 Gubei Rd.

Lanzilotta

SHANGHAI

Changning District

70029 Santeramo in Colle

CO., LTD.

200336 Shanghai

(BA)

tel: 0086-21-62080101

tel: 0039-080-8820111

fax: 0086-21-62085445

fax: 0039-080-8820508

email: vlanzilotta@natuzzi.com

email: vbasile@natuzzi.com

web: www.natuzzi.com

web: www.natuzzi.com

WFOE

NATUZZI SpA
Via Iazzitiello, 47

45

Puglia

Company
name

Address

Chief
Rep. &
Italian
Staff

Legal
Status
WFOE

Italian Company

NEW CRAZY

Unit 710, Jing'An Zhonghua

Mr.

NEW CRAZY COLORS

COLORS

Building

Roberto

Via Aspromonte, 45

No. 1701 Beijing Rd. (W)

Casanova

20052 Monza (MI)

200040 Shanghai

tel: 0039-039-2028367

tel: 0086-21-62881181

fax: 0039-039-2028381

fax: 0086-21-62086303

email:

email: demaria@newcrazycolors.it

casanova@newcrazycolors.it

web: www.newcrazycolors.it

web:

Italian
Region
Lombardia

www.newcrazycolors.it
NINGBO

No. 227 Wancheng Rd.

Mr.

LINEABETA

Yinzhou District

Sebastian

WFOE

Strada Statale 11, KM 331

LINEABETA SpA

BATH CO., LTD.

315151 Ningbo

Tommaso

36053 Cambellara (VI)

Zhejiang District

Magrin

tel: 0039-0444-644644

tel: 0086-574-82820930

fax: 0039-0444-644600

fax: 0086-574-82820931

web: www.lineabeta.com

Veneto

email: china03@lineabeta.cn
web: www.lineabeta.com
OLIMPIA SPLENDID SpA

Emilia

Guglielmo

Via Guido Rossa, 1-3

Romagna

Colombo

42044 Gualtieri (RE)

OLIMPIA

No. 208, Lane 3883 Waiqingsong

Mr.

WFOE

SPLENDID AIR

Highway

CONDITIONING

Baihe Town

(SHANGHAI)

Qingpu District

tel: 0039-0522-22601

CO., LTD.

201709 Shanghai

fax: 3009-0522-828117

tel: 0086-21-59740505

email:

fax: 0086-21-59740022

info@olimpiasplendid.it

email:

web:

g.colombo@olimpiasplendid.com.cn

www.olimpiasplendid.it

web: www.olimpiasplendid.com

46

Company
name

Address

Chief
Rep. &
Italian
Staff

Legal
Status
WFOE

Italian Company
Company

NEW CRAZY

Unit 710, Jing'An Zhonghua

Mr.

NEW CRAZY COLORS

COLORS

Building

Roberto

Via Aspromonte, 45

No. 1701 Beijing Rd. (W)

Casanova

20052 Monza (MI)

200040 Shanghai

tel: 0039-039-2028367

tel: 0086-21-62881181

fax: 0039-039-2028381

fax: 0086-21-62086303

email:

email: demaria@newcrazycolors.it

casanova@newcrazycolors.it

web: www.newcrazycolors.it

web:

Italian
Region
Lombardia

www.newcrazycolors.it
NINGBO

No. 227 Wancheng Rd.

Mr.

WFOE

LINEABETA SpA

LINEABETA

Yinzhou District

Sebastian

Strada Statale 11, KM 331

BATH CO., LTD.

315151 Ningbo

Tommaso

36053 Cambellara (VI)

Zhejiang District

Magrin

tel: 0039-0444-644644

tel: 0086-574-82820930

fax: 0039-0444-644600

fax: 0086-574-82820931

web: www.lineabeta.com

Veneto

email: china03@lineabeta.cn
web: www.lineabeta.com
OLIMPIA

No. 208, Lane 3883 Waiqingsong

Mr.

OLIMPIA SPLENDID SpA

Emilia

SPLENDID AIR

Highway

Guglielmo

Via Guido Rossa, 1-3

Romagna

CONDITIONING

Baihe Town

Colombo

42044 Gualtieri (RE)

(SHANGHAI)

Qingpu District

tel: 0039-0522-22601

CO., LTD.

201709 Shanghai

fax: 3009-0522-828117

tel: 0086-21-59740505

email:

fax: 0086-21-59740022

info@olimpiasplendid.it

email:

web:

g.colombo@olimpiasplendid.com.cn

www.olimpiasplendid.it

WFOE

web: www.olimpiasplendid.com

47

Company
name

Address

Chief
Rep. &
Italian
Staff

Legal
Status
WFOE

Italian Company

SABAF

Building 7

Mr.

SABAF

SpA

APPLIANCE

No. 278 Jujin Rd.

Renato

Via dei Carpini, 1

COMPONENTS

Zhangpu Town

Soggia

25035 Ospitaletto (BS)

(KUNSHAN)

215300 Kunshan

tel: 0039-030-6843001

CO., LTD.

Jiangsu Province

fax: 0039-030-6848249

tel: 0086-512-57293600

email: info@sabaf.it

fax: 0086-512-57293700

web: www.sabaf.it

Italian
Region
Lombardia

email: nicola.belpietro@sabaf.it
renato.soggia@sabaf.it
web: www.sabaf.it
SHANGHAI

No. 9485 Puxing Highway

Mr. Xia

Joint

SEVES SpA

SEVES GLASS

Spark Zone

Xudong

venture

Via R. Giulianli, 360

CO., LTD.

201419 Shanghai

50141 Firenze

tel: 0086-21-57505000-1208

tel:0039-055-4495252

fax: 0086-21-57505222

fax:0039-055-4250096

e-mail: xuedan.chen@seves.cn

email:irene.picarelli@seves.it

web: www.seves.com

web:www.seves.com

SHANGHAI TOP

11/A6

Mr. Zhong

WFOE

LONGONI REF Srl

STYLE

No. 4606 Tingfenggong Rd.

Chuande

FURNITURE

201500 Shanghai

20052 Monza (MI)

MATERIALS

tel: 0086-21-57316969

tel: 0039-02-748837

CO., LTD.

fax: 0086-21-57325459

fax: 0039-02-141859

e-mail: topstyle@online.sh.cn

email: longonirf@tin.it

Lane 2155

Mr. Paolo

FURNITURE

No. 55 Lianhua Rd. (S)

Colombo

(SHANGHAI)

201100 Shanghai

20030 Lentate sul Seveso

CO., LTD

tel: 0086-21-33505502

(MI)

fax: 0086-21-33505506

tel: 0039-0362-5301

email:

fax: 0039-0362-565134

info@sofalandshanghai.com.cn

email: info@chateau-dax.it

web:

web: www.chateau-dax.it

48

Lombardia

Via Monte Bianco, 2

SOFALAND

www.sofalandshanghai.com.cn

Toscana

WFOE

CHATEAU D'AX SpA


Via Nazionale dei Giovi, 159

Lombardia

Company
name

Address

Chief
Rep. &
Italian
Staff

Legal
Status
WFOE

Italian Company

SUZHOU G&V

Sub-Industrial Park #2

Mr.

CO., LTD.

No. 3 Jianlin Rd.

Massimo

Via Dell' Industria, 6

215151 Suzhou

Favini

21040 Milano

tel: 0086-512-68766309

GEDY SpA

Italian
Region
Lombardia

web: www.gedy.com

fax: 0086-512-68766305
email:
doris.zhang@gevchina.com
TEUCO WATER

A1a, Export Processing Zone

Mr. Luca

WFOE

TEUCO GUZZINI SpA

EXPERIENCE

No. 228 Xihan Rd.

Marinangeli

(SHANGHAI) CO.,

201401 Shanghai

62010 Montelupone (MC)

LTD.

tel: 0086-21-37198887

tel: 0039-0733-2201

fax: 0086-21-67109097

fax: 0039-0733-220385

email:

email: teuco@teuco.it

luca.marinangeli@teuco.it

web: www.teuco.it

Marche

Via Avogadro, 12

web: www.teuco.com
V2 HANGZHOU

Building 6

Mr. Davide

CO., LTD.

No. 12 Kangyuan Rd.

Saccon

WFOE

V2 SpA
Corso Principi di Piemonte,

Gongshu District

65/67

310015 Hangzhou

12035 Racconigi (TO)

Zhejiang Province

tel: 0039-01-72812411

tel: 0086-571-88045136

fax: 0039-01-7284050

fax: 0086-571-88043886

email: info@v2home.com

email: info@v2home.com.cn

web: www.v2home.com

web: www.v2home.com

49

Piemonte

Company
name

Address

Chief
Rep. &
Italian
Staff

Legal
Status

C/O Italian Center

Via Concordia, 16

Jinqiao
201206 Shanghai

REPRESENTATIVE

tel: 0086-13817838619

OFFICE

fax: 0086-21-54852822

20055 Renate (MI)


Mr. Song
Xuhua

Rep. Office

LTD.

No. 88, Putian Avenue

ELICA SpA

312400 Shengzhou

Via Dante, 288

Zhejiang Province
tel: 0086-575-83366001
fax: 0086-575-83366000

Lombardia

web: www.vallievalli.com

web: www.vallievalli.com

ELECTRIC CO.,

fax: 0039-0362-924455
export@vallievalli.com

vallievalli-china@163.com

PUTIAN

tel: 0039-0362-982260
email:

email:

ZHEJIANG

Italian
Italian
Region

VALLI & VALLI Srl

No. 999 Ningqiao Rd.,


VALLI & VALLI

Italian Company

Mr. Sandro

Joint

Gatuso

venture

60044 Fabriano (AN)


tel: 0039-0732-6101
fax: 0039-0732-610249

email: s.gattuso@elica.com

email: info@elica.it

web: www.putian.com

web: www.elica.com

50

Marche