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Audi design
Touching in sound. Exceptional in shape. The Bsendorfer grand by Audi design.
See what happens when Bsendorfer collaborates with
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Audi, the distinguished German automobile manufacturer.

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Audi design
EDGE Design

Tradition and innovation combined

Design by F. A. Porsche

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Design by F. A. Porsche
Limited Edition Models
Historic Designs
Special Veneer

With the premier of the Audi design grand to a global audience in July 2009 for the
100th anniversary of the German automobile manufacturer, Bsendorfer followed the
formal and color language of the brand with the four rings.

CEUS Reproducing System

"We had respect for the challenge of making a new design for such a sensitive

Disklavier

instrument, says Wolfgang Egger, design director for Audi. The Audi Design Center

Design Your Own Piano

team in Munich set itself the task of dressing a concert grand in Audi garb.

Viennese Sound Tradition

Investment

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The Audi design grand continues the Viennese piano manufacturer's long tradition:
dressing the purest sound in innovative design.

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The Audi design grand follows the formal and color language of the brand with the
four rings.

Perfect in form and beauty, the new Audi design grand wows music lovers and
designers alike.

Closed side rim of the bass

The most striking feature of the new Bsendorfer grand is the closed side rim of the

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bass. It not only lends the instrument unusual presence and stability, it also allows it to
project the bass more strongly into the auditorium. The liberal surfaces make for a clear
shape; there are no ornaments, and the edges and lines are sharply defined. The lid
extends optically all the way down to the floor (it integrates seamlessly into the leg). For
this complex lid shape, Bsendorfer has developed a custom press mold that is unique in
piano manufacturing.

Most striking about the new grand piano by Audi design is the closed side rim of the
bass.

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The leading edge of the upper case is broken with a circumferential round bevel;
optically, it reduces the cases height.

Hydraulically attenuated fall board

Upon closer inspection it is evident that the lid is inserted directly into the case. When
viewing from the side, the elegant sweep of the treble side is thereby not interrupted by
a seam. The lower edge of the case thereby directly rises backwards away from the
pianist. An optical trick: the attention is thus carefully directed to the musician.
The delicate metal leg, with its aluminum look, accounts for the sense of lightness on
the treble side. The pedal lyre follows this simple and, by virtue of the aluminum finish,
high-tech design. The interlocking metal adjustments necessitate a new dimension in
precision construction and manufacturing.
Without the otherwise typical flanges on the sides, the keybed looks as though it were
slid in. The hydraulically attenuated fall board is recessed, and the respective hinge
integrated into the lid. The music rack is covered with a net material for optimal sound
permeability.

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There are no flanges on the sides.

Elegant and practical: the hinge with hydraulic damping, integrated into the fall
board.

A harmonious whole in colors and materials

In consideration of the touching Bsendorfer sound, the acoustical construction within
the piano was left untouched and thereby retains everything that a genuine Bsendorfer
has promised since 1828. Nonetheless, the colors of the cast-iron frame (grey) and the
damper felts (white) have been adjusted to match Audis brand image, from which

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results a harmonic and smooth interplay of colors and materials. The music rack is
covered with a net material for optimal sound permeability.
The main lid, with its two-level prop stick made of metal, retains Audis aluminum
optics. It opens in conjunction with the bass side rim and thereby permits deep insight
into the instruments basic construction. The specially designed bench rounds out the
modern image of Bsendorfer's new design grand.

The color of the cast-iron frame has been adjusted to match Audis brand image.

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The lettering "Audi design" as intarsia made of polished stainless steel

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The metallic pedal lyre hints at Audi optics, too.

Inauguration concert during Audi's 100th anniversary

Please, visit the inauguration concert video:
www.youtube.com
Here you can find the related news report:
www.boesendorfer.com

Guide For The Arts_USA

www.guide4hearts.com
Clear Magazine_USA
www.clearmag.com
Gynaika_Womens_Magazine_Greece.pdf (1162 KB)
BORA_Magazine_Chile.pdf (372 KB)
Magnificent_Magazine_Australia.pdf (1199 KB)
Ka6tat_Magazine_Bulgaria.pdf (511 KB)
Audi_Magazin_No_03.pdf (284 KB)
(Photo credits: AUDI AG, Felix Brandl, Bsendorfer)

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BSD_product_sheet_audi.pdf (2167 KB)

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