MBA

Programme
GraduateSchool of Business
http://www.mba.itb.ac.id
INSTITUT TEKNOLOGI BANDUNG

MM5012
Business Strategy and
enterprise Modelling
Atik Aprianingsih
YOUNG PROFESSIONAL CLASS (YP 50A)

JANUARY 2014

MASTER OF BUSINESS ADMINISTRATION

SCHOOL OF BUSINESS AND MANAGEMENT
INSTITUT TEKNOLOGI BANDUNG
http://www.sbm.itb.ac.id/mba

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Contents
N
o

Description

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Vision and Mission of MBA ITB

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Learning Goals of MBA ITB .

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Learning Goals of This Course .

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Learning Outcomes of This Course .

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The Course Structure

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The Course
Plan....
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Lecturer Profile ..
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10

Grading ..
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11

Student Guidance
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11
References ..
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1. Vision and Mission of MBA-ITB

MBA ITB has a vision and mission as follows:
Vision:
To be A World Class Program of Master and Business Administration that
Creates Ethical and Entrepreneurial Leaders
Mission:
To educate and develop future leaders in business
To develop the knowledge of business and management which is
relevant and applicable for business leaders in Indonesia and the
world
To develop sustainable education program for building human
resource capacity needed for enhancing industry competitiveness in
Indonesia

2. Learning Goals of MBA-ITB

MBA-ITB has some learning goals as seen on Table 1.
Table 1. Learning Goals and Objectives of MBA-ITB for Young Professional
and Executive MBA
No

Learning Goals

Comprehensive
Knowledge and tools
of the base and
pillars of the MBA
building blocks

Learning Objectives
Understanding and applying knowledge and tools in:
- Technical and ethical bases: Accounting and ethics
- Managerial Pillar: people in organization, marketing, finance, operations, business
economics
- Strategic design pillar: business strategy and business modeling
- Business leadership pillar: leadership, negotiation and decision making
YP

EMBA

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Having
entrepreneurial
leader mindset in
decision making

2.1. Analyzing information

comprehensively by considering various
factors in the business environment
(internal and external)
2.2. Using Quantitative data ( Financial
and non financial)
2.3. Aligning the alternative solutions
with the company's strategic goals
2.4. Using appropriate resources to
analyze and to propose alternative
solutions
2.5. Using technological and innovative
aspect to solve business problem.
2.6. Understanding rational and non
rational behavior of people in order to
propose business solution
2.7. Understanding characteristic of an
effective leader who has the business
acumen, risk tasking attitude,
persistency and resiliency of an
entrepreneur

2.1. Making Decision interactively by

involving various stakeholder and factors
in the business environment (internal and
external)
2.2. Implementing effective knowledge
management to reduce the needs of fieldbased data collection in order to accelerate
the decision making process
2.3. Making decision by aligning the
company's strategic goals
2.4. Making effective and efficient decision
in limited resources but unlimited needs
situation
2.5. Making and implementing decision
using appropriate technology and
innovation
2.6. Being a decision maker who
understands the rational and non-rational
behavior of stakeholders.
2.7. Being a decision maker with the
characteristic of an effective leader who
has the business acumen, risk taking
attitude, persistency and resiliency of an
entrepreneur to make and implement the
decision to meet the company's strategic
goals.

3. Learning Goals and Objectives of The Course

This course is for Young Professional class. It is related with the first and
second parts of MBA-ITB learning goals. In relation with the first point, It
has an objective to develop the strategic design pillar, in particular that
pertains with strategic management as follows:
1. Understanding sustainable competitive advantage
2. Understanding the theoretical foundation of external and internal
environment
3. Applying tools and framework for exploring and assessing external and
internal environment
4. Formulating the appropriate and effective corporate, business, and
functional level
5. Formulating the appropriate and effective global strategy in
international business context
6. Formulating the appropriate and effective growth strategy in dynamic
context
7. Developing business model and strategic initiatives
8. Designing strategic structure and control to achieve effective strategic
leadership
9. Appreciating business ethics and corporate governance practices for
business sustainability
10.
Developing strategic entrepreneurship and innovation skills at
the corporate/business level
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In adition, this course contributes towards the development of

entrepreneurial leadership mindset (second learning goals) by
encouraging the students to follow the guidelines below:
1. Consider various factors when developing alternative solutions
2. Use relevant and actual data as much as possible to develop the
alternative solutions
3. Explain the connection between the alternative solutions with the
companys strategic vision
4. Consider the structure and condition of the company resources when
developing the alternative solutions

4. Learning Outcomes of This Course

After completing this course, students will have required competencies
as an Young Entrepreneur / Junior Corporate Planner and demonstrate
leadership, teamwork, and communication skill required to perform
their role as an Young Entrepreneur / Junior Corporate Planner
effectively.

5. The Course Structure

Overall, the course consists of ten topics as follows:
1. Topic 1: Introduction to Strategic Management
Discusses the three overarching themes, definition of strategic
management and strategy, strategy formulation and implementation,
and definition of competitive advantage.
2. Topic 2: Exploring the External Environment: Macro & Industry
Dynamics
The external environment will be scanned and analysed consists of
Societal Forces like political, economical, socio-cultural, technological,
environmental/ecology, legal, and demography changes; Industry and
also Competitor Analysis.
3. Topic 3: Examining the Internal Environment: Resources, Capabilities &
Competencies
Describes resources, capabilities, core competencies, dynamic
capabilities, and value chain.
4. Topic 4: Creating Business Strategies

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Discusses types of business strategies, drivers and threats to

competitive positioning, strategic fit, and quality of strategy.
5. Topic 5: Building Innovation & Strategic Entrepreneurship
Describes strategic innovation and corporate entrepreneurship.
6. Topic 6: Developing Corporate Strategy
Explains the definition of corporate strategy, growth strategy,
economic logic and scope of diversification, competitive advantage and
corporate strategy, and corporate strategy in stable and dynamic
contexts.
7. Topic 7: Crafting Other Important Business Strategies
Discusses strategic alliances and partnerships, mergers and
acquisitions, vertical integration, outsourcing, and business strategy
choices for specific market situations.
8. Topic 8: Looking at International Strategies
Describes definition of global strategy, entry vehicles into foreign
countries, international strategy configurations, and international
strategy in emerging markets.
9. Topic 9: Implementing Organizational Structure & Controls
Discusses patterns of strategy and organizational structure,
organizational controls, relationship between strategy and structure,
and framework for executing strategies.
10. Topic 10: Understanding Sustainable Strategic Management
Discusses ethical behavior, governance mechanisms, corporate
citizenship strategies, environmental sustainability, and strategic
leadership.
The course follows the structure as depicted in Figure 1.

Ready as
Young
Entrepreneur /
Junior
Corporate
Planner

Ability to
Implement
Corporate,
Business &
Other
Strategies

Understanding
Sustainable Strategic
Management
Understanding
Strategic Structure &
Control
Understanding
Innovation & Strategic
Entrepreneurship
Understanding of
Global Strategy

Ability to
Differentiate
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to
Understanding Ability
Understanding
between
Strategy,
Formulate
Sustainable
Operational
Understanding
Understandingof
Strategic Effectiveness
Corporate, & Competitive
Strategy
&Business
Strategic
Business
Strategy
Corporate
Strategy
External
Positioning,
Strategic&
Business
Advantage

Offs

Other Strategies

Understanding of
Growth Strategy

Ability to
Analyse
Environmental
Changes

Understanding of
Internal Business
Environment

Figure 1. The Structure of MM5012 Business Strategy & Enterprise

Modeling Course

6. The Course Plan

Please fill in the table below which describes how students are going to
attain specific competence as mentioned in the course structure above
and how youre going to evaluate it.
Date
Thursday,
January
22nd , 2015

Outcome(s)
Understand the
foundation of
strategic
management
Understand how
to develop a

Activity(ies)

Preparation

Session 1 (13.0014.30) : Class

Policy
Strategic
Management

Students read
Wheelen &
Hunger Ch 1&
12; RM-1 &
RM-2
Break

Evaluation

Facilita
tor

Student
participation

AAP

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Date

Outcome(s)

business model

Thursday,
January
29th , 2015

Thursday,
February
5th , 2015

Thursday,
February
12th , 2015

Thursday,
February
26th , 2015

Thursday,
March 5th ,
2015

Understand and
know how to
conduct external
and industry
analysis
Able to apply
theory of
external analysis
in cases

Able to conduct
internal analysis of
a company

Understand the
foundation of
business level
strategy
Able to choose a
specific business
level strategy for
any given
situation
Able to apply
business level
strategy into real
world cases

Understand the
strategic
implications of
changes in the
industry

Understand the
implementation
of corporate

Activity(ies)
Session 2 (14.4516.15):
Business Model
Canvas
Session 1 (13.0014.30) : Reading
Discussion on
External
Environment
Analysis

Preparation

Evaluation

Facilita
tor

Students
read Osterwald
er & Pigneur

Student
participation

AAP

Students read
Grant Ch 3 & 4
RM-3

Student
participation
and RM
discussion

AAP

Break
Session 2 (14.4516.15):
Case presentation
and discussion
Session 1 (13.0014.30) : Reading
Discussion on
Internal Analysis
Session 2 (14.4516.15):
Case presentation
and discussion
Session 1 (13.0014.30) : Reading
Discussion on
Business Strategy

Case
discussion
preparation
C1
Students
read Grant Ch
5
RM-4
Break
Case
discussion
preparation
C2
Students read
Grant Ch 7
RM-5

Student
participation
and case
discussion
Student
participation
and RM
discussion

AAP

AAP

Student
participation
and case
discussion

AAP

Student
participation
and RM
discussion

AAP

Break
Session 2 (14.4516.15): Case
presentation and
discussion

Case
discussion
preparation
C3

Student
participation
and case
discussion

AAP

Session 1 (13.0014.30) : Reading

Discussion on
Industry Evolution

Students read
Grant Ch 8 and
RM-6

Student
participation
and RM
discussion

AAP

Case
discussion
preparation
C4

Student
participation
and case
discussion

AAP

Students read
Grant Ch 11,
13, & 14 and
RM-7

Student
participation
and RM
discussion

Break
Session 2 (14.4516.15): Case
presentation and
discussion
Session 1 (13.0014.30) : Reading
Discussion on
Corporate

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AAP

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Date

Outcome(s)
strategy
Possess the
ability to analyze
various
corporate
strategy

Thursday,
March 12th
, 2015

Thursday,
March 19th
, 2015

Thursday,
March 26th
, 2015

Thursday,
2nd April ,
2015

Activity(ies)

Preparation

Evaluation

Facilita
tor

Student
participation
and case
discussion

AAP

Student
participation

Guest
Lecture

Student
participation

Guest
Lecture

Student
participation
and RM
discussion

AAP

Student
participation
and case
discussion

AAP

Student
participation
and RM
discussion

AAP

Student
participation
and case
discussion

AAP

Strategy

Session 2 (14.4516.15): Case

presentation and
discussion

Break
Case
discussion
preparation
C5

Mid Test
Understand the
practical use of
strategy theories
Appreciating
business ethics
and corporate
governance
practices for
business
sustainability

Understand the
appropriate and
effective global
strategy in
international
business context

Understand the
appropriate and
effective growth
strategy in
dynamic context

Session 1 (13.0014.30) : The

strategic
management
theories in the
real world
Break
Session 2 (14.4516.15): Corporate
Governance and
ethics
Session 1 (13.0014.30) : Reading
Discussion on
Global Strategy

Students read
IHH Ch 11

Students read
Grant Ch 12
and RM-8
Break

Session 2 (14.4516.15): Case

presentation and
discussion
Session 1 (13.0014.30) : Reading
Discussion on
External Growth
Mechanism

Case
discussion
preparation
C6

Students read
Grant Ch 15
and
Break

Session 2 (14.4516.15): Case

presentation and
discussion

Case
discussion
preparation
C7

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Date

Thursday,
April 9th ,
2015

Thursday,
April 16th ,
2015

Thursday,
23rd ,
April
2015

Activity(ies)

Preparation

Evaluation

Facilita
tor

Session 1 (13.0014.30) : Reading

Discussion on
Organization
Structure and
Control

Students read
Grant Ch 6

Student
participation
and RM
discussion

AAP

Outcome(s)

Designing
strategic structure
and control to
achieve effective
strategic
leadership

Understand
strategic
entrepreneurship
and innovation
skills at the
corporate/business
level

Formulating the
appropriate and
effective
corporate,
business, and
functional level

Break
Session 2 (14.4516.15): Case
presentation and
discussion

Case
discussion
preparation
C8

Student
participation
and case
discussion

AAP

Session 1 (13.0014.30) : Reading

Discussion on
Entrepreneurship
and Strategic
Innovation

Students read
Grant Ch 9 and
IHH Ch 13

Student
participation
and RM
discussion

AAP

Break
Session 2 (14.4516.15): Case
presentation and
discussion
Session 1 (13.0014.30) : Project
Presentation

Session 2 (14.4516.15): Project

Presentation

Thursday,3
0th , April
2015

Case
discussion
preparation
C9
Student
should submit
the project
powerpoint
slides and the
report
Break
Student should
submit the
project
powerpoint
slides and the
report

Student
participation
and case
discussion
Student
presentation

Student
presentation

AAP

AAP

AAP

Final Test

7. Lecturer Profile
Name: Atik Aprianingsih, ST, MM, DBA
E-mail: atik.apri@sbm-itb.ac.id
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Mobile Phone: 081233920014

Dr. Atik completed her undergraduate work at Brawijaya University in
Malang, Indonesia, where she received her Bachelor of Engineering degree,
having majored in Electrical Engineering (2002). In 2003, she started working
in a foreign-owned manufacturing company based in Bogor, Indonesia, as a
quality control staff. In 2006, she completed her Masters in Management
degree with a Strategic Management concentration at Brawijaya University in
Malang, Indonesia.
Prior to pursuing her doctorate in business administration at St. Ambrose
University in Davenport, Iowa, Dr. Atik was a teaching and research assistant
in the Business Strategy and Marketing interest group of the School of
Business and Management at Institut Teknologi Bandung in Bandung,
Indonesia, handled courses such as Introduction to Marketing, Market
Research, Services Marketing, Consumer Behavior, and International
Business and Trade
Upon finishing her doctorate in December 2012, she returned to SBM to
lecture classes in both undergraduate and master levels. She also has been
appointed as the Director of Research and Knowledge Unit at SBM-ITB since
2013.

8. Grading
Item
Weight
Class participation
10 %
Case
and
reading
material
15 %
presentation
Group project
30 %
Report (50%)
Presentation (50%)
Mid Test
25 %
Final Test
25 %
TOTAL
100%
There are five components of the students grade, namely class
participation, case and reading material presentation, group project,
midterm exam, and final exam.
Class participation refers to each students participation in class
activities, which includes the case discussion.
Each syndicate will have three opportunities to present their case
analyses and/or reading material. In every face-to-face meeting, each
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syndicate should submit a hard copy of power point slides of the case
analysis from the corresponding week. For case analysis, the lecturer will
provide questions to direct how to analyze the case, which will be given a
week prior. For reading material, the presenter for that week will need to
addresses issues such as the key points of the paper, lesson learned, and
the relationships between the paper and the reading materials. Two
syndicates need to present their case analysis every week.
The group project is a semester long project. Each syndicate will need to
conduct a strategic management audit to a local company, investigate
their problem, and from several proposed strategies, the group needs to
propose a solution and how to evaluate it. The project will be presented in
the last week of class prior to final exam.
Both midterm and final exam will be open book.

9. Students Guidance
In
1.
2.
3.
4.
5.

order to succeed, students are advised to do the followings:

Allocate sufficient time for self preparation
Discuss concepts and cases with their syndicate
Elaborate practical cases apart from cases given
Have a proper notes of all lecture
Contribute actively in the class

10. References
Grant RM, Contemporary Strategy Analysis, 7th ed. Wiley & Sons, 2010.
Ireland RD, Hoskisson RE, & Hitt MA, The Management of Strategy, 10th,
2013.
Osterwalder, A, & Pigneur, Y, Business Model Generation, 2010.
Wheelen, T. L., & Hunger, J. D., Strategic Management and Business Policy,
13th edition, 2012.

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