Personal Ring Back Tone (PRBT)

PRBT (RBT) is a Caller

Ring back Tones service
for BSNL Subscribers

Personal Ring Back Tone (PRBT)

Ring Back Tones (RBTs) are tunes people hear between the time they call a user and the call
is answered. RBTs can be modified as per user preferences, and can be personalized for
individual callers
PRBT application provides just that! Backed by secure and scalable technology, vast
repository of songs, live audio and monthly updates, operators are assured of customer
satisfaction and market dominance.

The main features of PRBTs are

Flexibility---Supports multiple carrier technologies including GSM, CDMA, and Landlines
Enables users to access features to customize via different interaction modes including VoiceDTMF, WAP, and SMS
Supports both Pre-paid and Post-paid mobile phone users

Provides multilingual support across all interaction modes: With multilingual support, users
can browse content in different languages-English, Tamil, or Hindi

One Touch PRBT: Love the tone, make it your Own, press * & 9

Personal Ring Back Tone (PRBT)

By Pressing * & 9 while hearing a Dialer Tune of other subscriber

When a caller listens to Called partys PRBT and likes the song, they can simply set it as their
own PRBT by just clicking the Star *&9 key.

One Touch PRBT is an innovative market solution to capitalize the opportunity in the market
with just one press of a button!
Prior to the launch of One Touch PRBT, a subscriber had to spend a lot of time, energy &
money to navigate and discover the song of their choice to be set as their PRBT. The
introduction of innovative product made it extremely simple for consumers to select their song.
Now the subscriber can own the PRBT tune with just one press of one button
Love the Music Make it your own
Press Star*&9

Benefits delighted customers, operators, & content providers

The feature has significantly contributed to all the key stake holders in the mobile Value Added
Services (MVAS) eco-system
1. Consumers obtained instant gratification - Delighted on being able to easily & quickly set
the song they like as PRBT or activate PRBT at a click of a single key, whenever they
want.
2. A significant increase in number of net addition per month of RBT subscriber .
3. High Penetration results from the viral effect that the service creates. Each customer
who subscribes to PRBT acts as a catalyst in encouraging others to take up the
service. Weve observed that while one user browses and selects a song as their
PRBT, several others opt to set their PRBT via the One Touch PRBT feature, their circle
of friends copy the settings and it cascades through the social network.

Personal Ring Back Tone (PRBT)

4.

The shelf-life for mobile music has increased. With the viral nature of One Touch PRBT,
even songs not available for preview on operator portals are still being downloaded and
set as PRBT.

Customizability
Allows users to play PRBT at a specified date or time
Supports SMS activation of pre-defined RBT especially when the user is not available over the
phone: For example, the user can send an SMS to the system stating "PRBT Meeting 1 hour";
this is announced as "The user is in a meeting" to the callers for an hour
Allows for multiple PRBTs that can be customized to identify different caller groups
Allows users to copy each other's PRBT settings. All they have to do is enter their mobile
number to copy the PRBT settings like song played, etc.
Supports live streaming of sports, events, besides providing event updates and scores of
various sports, etc
Supports a group of PRBTs in a shuffle mode so as to play different songs to every
consecutive incoming call

Personal Ring Back Tone (PRBT)

A User can change songs with following channels

SMS DT
<BTCO
DE>

Select
song on
outbound
Call

To
56700

Call
56700

SONG
CHANGE
OPTION

*&9 to
COPY

Call
Call
Customer
Customer
care
care

User can have

WAP
SITE

when a new song is selected user can

Personal Ring Back Tone (PRBT)

Single Song in the profile

Add the song in existing List

Multiple Songs in the profile

Replace old Song

SMS Song Search

User sends a SMS with a few keywords like the name of the movie or certain
words in the song.
The search results are sent to the user and the user has the option to reply either
with the song number or MORE.
If the user selects a song number, the selected song is set as the CRBT.
If MORE is selected, then more results are sent to the user based on the initial
keywords that the user had sent.
The user is charged Rs 10 for this entire process of requesting a song and
downloading it.
Once downloaded, Regular monthly subscription charges apply.

Personal Ring Back Tone (PRBT)

Call 56700

Personal Ring Back Tone (PRBT)

Users can dial 56700 System will check if the caller is a Subscriber to Dialer
Tunes. If not, it will ask for confirmation to subscribe to the service.
Once confirmed, the charges would be deducted from the account
User can then browse through the songs list and select any song.
If no song is selected, default song will be set as Dialer Tune

SMS to 56799
Each Dialer Tune will have a code called BT Code.
Users can send SMS SUB to 56799
Users can also search for Dialer Tunes by sending the song name to 56799
SMS to 56799

Charges: Subscribers have to pay Rs 25/-Per month for this service for a
duration of 30 days.
Song Charges: Users can change songs any time during the service. Rs 12 are
charged for per song change which is valid for 30 days