SUMMER TRAINING REPORT

ON
Market Research on Travel and Tourism Industry
AT

In Partial Fulfillment for the Degree of Bachelor of

Business Administration (Tour & Travel management)
Batch 2011-2014
Submitted By
ANIL NAUTIYAL
00714905011
BBA(TTM) , 5th Sem

DEPARTMENT OF BUSINESS ADMINISTRATION

MAHARAJA SURAJMAL INSTITUTE
RECOGNISED BY UGC u/s 2(f)
AFFILIATED TO GURU GOBING SINGH INDRAPRASTHA UNIVERSITY
C-4, JANAKPURI

ACKNOWLEDGEMENT

I give my sincere thanks to Make My Trip for giving me this wonderful opportunity to do summer
internship.

An understanding marketing work like this is never the outcome of the effort of a single person and I would
be falling in my duty if I do not say a words of thanks to all those who assisted and advised me during the
research work, without whose inspiring guidance, valuable suggestions, keen and enthusiastic interest, and
invaluable support and time, the project work would not have been completed.

I express my sincere thanks to Ms. Tarika Chopra who provided all facilities for carrying out this project.
His pain taking efforts and persistent help during the head of my work can never be adequately
acknowledged. I appreciate for his cooperation and contributions for helping me in making project factual
and informative.
I would also like to extend my thanks to all those who supported me during the course of my project.

Submitted by:
ANIL NAUTIYAL

TABLE OF CONTENT

Table of Contents
1. Introduction
Objectives
Limitations
Research Methodology
2. PROFILE OF THE ORGANISATION
Main attractions
Itineraries
3. ANALYSIS AND INTERPRETATION OF DATA
4. CONCLUSION
Conclusion
Suggestions
5. QUESTIONNAIRE

Page No.

Chapter 1
INTRODUCTION

Introduction to the Travelling and Tourism Industry

Travel is an activity that is undertaken by individuals and group of individuals. People travel for personal
work, for business and for enjoyment. Traveling is for work, health care and to visit people for a short while.
Tourism is travel for recreational, leisure or business purpose. The World Tourism Organization defines
tourists as people who "travel to and stay in places outside their usual environment for more than twentyfour (24) hours and not more than one consecutive year for leisure, business and other purposes not related
to the exercise of an activity remunerated from within the place visited."
Therefore the people, who are considered to be tourists, are those who are:
away from their normal place of residence for a period of up to one year (but will return home);
taking part in activities that would normally be associated with leisure and tourism;
on a visit that is temporary and short term;
not necessarily away from home overnight as they could be on a day trip or excursion;
Away from home but not necessarily on holiday, as they could be away on business.

Industry analysis
The travel industry caters to recreational, leisure and business travellers. It provides various types of travel
services; including travel agencies, tour operators, cruise lines, and Internet vacation reservations and
services.

Major forms of Travel Industry

Air travel: It is the most popular form of international travel, due to its speed and coverage. Some of the
busiest airports of the world are Los Angeles International Airport (the US), Heathrow Airport (the UK)
and Frankfurt International Airport (Germany).
Rail travel: The popular forms of rail travel include inter-city trains, rapid transit (metro rail) and high
speed long distance trains. Rail travel is generally restricted to domestic territory. However, it is
permitted across some countries in Europe. Countries with the largest rail travel density are China, India,
Japan and Russia.
Road travel: It is the most popular form of travel and includes various modes such as personal
automobiles, buses and taxis. The busiest road in the world is Highway 401 (Ontario, Canada).
Ship travel: Sea travel has largely been replaced by faster means of travel, such as automobiles and
airplanes. However, it is still used for short trips and leisure cruises.

Indian Travel Industry

Travel & tourism industry's contribution to Indian industry is immense. Tourism is one of the main foreign
exchange earners and contributes to the economy indirectly through its linkages with other sectors.

Travel & tourism industry in India is marked by considerable government presence. Each state has a tourism
corporation, which runs a chain of hotels/ guest houses and operates package tours, while the central
government runs the India Tourism Development Corporation.
The travel Industry in India is substantial and vibrant, and the country is fast becoming a major global
destination. Indias travel and tourism industry is one of them most profitable industries in the country, and
also credited with contributing a substantial amount of foreign exchange.

The different types of tourism in India:

Heritage Tourism
India has always been famous for its rich heritage and ancient culture. Indias glorious past and
cultural diversity make a potent blend which attracts millions of tourists each year.
The most popular heritage tourism destinations in India are:
Taj Mahal in Agra
Mandawa castle in Rajasthan
Mahabalipuram in Tamil Nadu
Madurai in Tamil Nadu
Lucknow in Uttar Pradesh
Delhi, the Indian capital

Ecotourism
Ecotourism entails traveling to places that are renowned for their natural beauty and social
culture, while making sure not to damage the ecological balance.
Eco-tourists have been thronging India in large numbers for it has a rich source of flora and
fauna. A great number of endangered and rare species are also to be found in the various national
parks in India.
The major national parks in India for ecotourism are:
Corbett National Park in Uttar Pradesh
Bandhavgarh National Park in Madhya Pradesh
Kanha National Park in Madhya Pradesh
Gir National Park and Sanctuary in Gujarat
Ranthambore National Park in Rajasthan

Adventure Tourism
Adventure tourism is recently growing in India. Tourists prefer to go for trekking to places like
Ladakh, Sikkim and Himalaya. Himachal Pradesh is popular for the skiing facilities they offer.

Wildlife Tourism
India has a rich forest cover which has some beautiful and exotic species of wildlife, The places
where a tourist can go for wildlife tourism in India are the Sariska Wildlife Sanctuary, Keoladeo
Ghana National Park, and Corbett National Park.

Medical tourism

Tourists from all over the world have been thronging India to avail themselves of cost-effective
but superior quality healthcare in terms of surgical procedures and general medical attention.
There are several medical institutes in the country that cater to foreign patients and impart topquality healthcare at a fraction of what it would have cost in developed nations such as USA and
UK.

Educational tourism
The term education tourism or edu-tourism refers to any "program in which participants travel to
a location as a group with the primary purpose of engaging in a learning experience directly
related to the location"

Major Players in Indian Travel Industry: MakeMyTrip

Yatra
SOTC
Cox & Kings
Thomas Cook
and many more.
MakemyTrip.com is leading Travel Company in India with more than 50 percent market share of
all online sales. MakeMyTrip is much more than just a travel portal or a famous pioneering brand
it is a one-stop-travel-shop that offers the broadest selection of travel products and services in
India. It is the undisputed online leader.

Online Travel Industry in India

Indian online travel industry is booming since 2004. It is getting bigger and tougher as new
competitors are entering at a faster pace. The online travel market in India has witnessed
tremendous growth and is attracting large number of national and international players. Private
equity players have made huge investments in the online travel agency (OTA) segment in the
past two years.

Players Overview:
Online travel market is the most crowded arena in the E-commerce segment with many new
players entering this space.
MakeMyTrip, Yatra, ClearTrip and Travelguru are the leading players in the OTA segment.
IXIGO, Ezeego1 and Zoomtra are the leading search engines in online travel.
With the existing competition online travel space is sure to see consolidation in the coming
years.
One can expect numerous acquisitions and buyouts to happen as cash rich international
players are entering the market.
Added to that airline companies like SpiceJet, IndiGo and KingFisher in India are coming up
with their own portal Rang7, which will affect OTAs.
MakeMyTrip is a clear leader in Online Travel Industry in India which also has booking stores
in 20 cities across India.

MARKET TRENDS
There seems to be more International travel:
Attractive airfares and affordable hotel room rates are the main reasons more and more Indians have
chosen to holiday abroad this season as compared to last year. According to a report in Economic
Times, travellers have opted for places such as UAE, Thailand and Malaysia as domestic airfares have
skyrocketed. International travel is registering growth of as high as 30 per cent and few of the top
destinations are Singapore, Bangkok, Kuala Lumpur, Dubai, Hong Kong, Colombo and Kathmandu.
Domestic airfares have risen considerably over the years and this is causing the people to opt for
international holidays rather than go in for Domestic holidays.
Usually, there is a shift of 10-15 per cent of the holidaying population to international destinations
from domestic ones happening almost every year. But, of late that very percentage is increasing and its
increasing substantially like to around 20-25 % per year.

Hotel rates are at a low:

In addition to airfares, hotel rates are much cheaper in Bangkok or Colombo, compared to Goa or
Trivandrum. South-East Asia is the emerging holiday spot this season. While a three-star hotel room costs
close to Rs 8,000 a day in the peak season, one in Bangkok or Kuala Lumpur will cost only Rs 4,000.
Therefore, holidaying abroad becomes equal to travelling to a domestic destination.
This trend can also be directly attributed to the increase in disposable income. Flights are full and it is
because of the high demand that airfares have gone up in the first place. Even though higher airfare is not
good, people went holidaying this last December, and the numbers were more than last year.
Air travel grows at a multiple of 1.5-1.8x of the GDP. Given high GDP growth, the demand will also
increase next year and so will the airfares by 10-15 per cent. Travel companies also feel that a few
segments of travellers have been hit by airfares.

Factors Influencing Travel and Tourism Industry in India

1. Economic Factors:

Indias GDP
Spending patterns of the consumers
Rise in disposable income
Demand fluctuations

2. Social Factors:
People are more health conscious and hence try to avoid the risk of travelling
The demographics are swinging. The aged dont prefer to travel and the youth prefer only
adventure travel
3. Cultural Factors:
The monuments and places of historical interest are very well maintained
Religious festivals bring in a lot of people

4. Political / Governmental factors:

NRI investment is allowed up to 100%
Campaigns like Incredible India worked out great
There is 40% tax exemption for profits derived from tourism for travel companies
5. Technological Factors
The advent of meta search engines and transactions done through e-commerce
Better facilities like hi-tech cruises etc. are possible.
SWOT ANALYSIS of the Indian Tourism Industry
Strength
o Rich culture heritage and colorful festivals.
o Terrain is ideally suited for various adventure activities.
o Well known Indian hospitality.
o Indias geographical location is a culmination of forests, deserts, and mountains and beaches.
o Diversity of culture
o A wealth of archaeological sites and historical monuments.
o Government support
Weakness
o Inadequate infrastructure to match the expectation.
o Restrictive Airline Policy of the Government of India.
o A biased attitude among certain sections of the people.
o Overcrowding of popular tourist centers.
o Inadequate marketing and information channels.
o Slow implementation of various projects related to tourism industry.
o Some places are inaccessible, especially in monsoon.

Opportunities
o Government of India is giving special attention to certain regions for tourism development.
o More proactive role from the government of India in terms of framing policies.
o Potential for private sector's investment in tourism projects.
o Rising income leads to growth of domestic tourism is one of the factors of the development of the
tourism industry.
o Ability to provide medical services of best quality at lowest price as compare with other countries.
o Availability of high quality human resource
Threats
o Strong Competition within states of India and abroad.
o Terrorism is a major setback of the region.
o Disorganized tourism development.
o Aggressive strategies adopted by other countries
o Environmental factors also impose a threat.

o Fluctuations in international tourist arrivals

OBJECTIVES

1.

Assist our existing clientele to increase revenue

2.

To develop additional state of the art automation/reservation technology

3.

To empower hotels to bid on the consortia market

4.

To make it even easier for our hotels to utilize the latest technology by advancing our
website and creating interactive training tools for software usage.

5.

To open our reservation call center for anytime access, including technological
support, 24X7.

RESEARCH AND METHODOLOGY

Research methodology is a way to systematically solve the research problem. It may be understood as a
science of studying how research is done scientifically. In it they study the various steps that are generally
adopted by a researcher in studying his research problem along with the logic behind them. It is necessary
for the researcher to know not only the research methods or techniques but also the methodology. Research
is common parlance a scientific investigation for knowledge. It can be defined as a systematic
effort to collect the valuable information's. A research can be carried out by different
methodologies, which have their own pros and cons.

Secondary Data

When an investigator uses the data that has been already collected by others, is called Secondary Data. The
secondary data could be collected from Journals, Reports, and various publications. The advantages of the
secondary data can be It is economical, both in terms of money and time spent.i took it from website of the
agency.

Primary Data
Primary data includes the first hand information from the outlets. It can view as a survey. The questionnaire
was especially designed to find out services provided by Triptoway and their ratings. Through this
information we can get the strengths and weaknesses of services provided by a travel agency.

LIMITATIONS

Due to lack of time and other works:- most of the people were not willing to respond to the
questions due to which it was very difficult to convince them for collecting the information.
Reliability of the data: Many respondents do not have any clear idea and many respondents were
giving false answers which lead us to doubt on reliability of such data.
Many salesmen loitering around the area, at times made it difficult to approach the residents as
they were not willing to enter us thinking us as another sales men which was a big annoying
factor for them.
Many respondents were not ready to give answers of each question. For example, most of the
respondents did not reviled information about their income and approximate per person expense
on travelling.
Time constraints: to complete the survey of so huge sample frame in a limited period of time.

CHAPTER 2
COMPANY PROFILE

Make My Trip.com
Nurtured from the seed of a single great idea - to empower the traveller - MakeMyTrip went on to pioneer
the entire online travel industry in India. MakeMyTrip has revolutionised the travel industry over the years.
This is the story of MakeMyTrip, Indias Online Travel Leader.
MakeMyTrip.com, Indias leading online travel company was founded in the year 2000 by Deep Kalra.
Created to empower the Indian traveller with instant booking and comprehensive choices, the company
began its journey in the US-India travel market. It aimed to offer a range of best-value products and services
along with cutting-edge technology and dedicated round-the-clock customer support.
After consolidating its position in the market as a brand recognised for its reliability and transparency,
MakeMyTrip followed its success in the US by launching its India operations in 2005.
With the foresight to seize the opportunities in the domestic travel market, brought on by a slew of new
airlines, MakeMyTrip offered travellers the convenience of online travel bookings at rock-bottom prices.
Rapidly, MakeMyTrip became the preferred choice of millions of travellers who were delighted to be
empowered by a few mouse clicks!
MakeMyTrips rise has been lead by the vision and the spirit of each one of its employees, for whom no idea
was too big and no problem too difficult. With untiring innovation and determination, MakeMyTrip
proactively began to diversify its product offering, adding a variety of online and offline products and
services. MakeMyTrip also stayed ahead of the curve by continually evolving its technology to meet the
ever changing demands of the rapidly developing global travel market.
Steadily establishing itself across India and the world, MakeMyTrip simultaneously nurtured the growth of
its offline businesses like its franchises and affiliates simultaneously, augmenting the brands already strong
retail presence further.
Today, MakeMyTrip is much more than just a travel portal or a famous pioneering brand - it is a one-stoptravel-shop that offers the broadest selection of travel products and services in India. MakeMyTrip is the
undisputed online leader, with its share of the travel market extending to more than 50% of all online sales,
a fact evinced by the trust placed in it by millions of happy customers.
Remaining reliable, efficient and at the forefront of technology, MakeMyTrips commitment and customercentricity allows it to better understand and provide for its customers diverse needs and wants, and deliver
consistently. With dedicated 24x7 customer support and offices in 20 cities across India and 2 international
offices in New York and San Francisco (in addition to several franchise locations), MakeMyTrip is there for
everyone, whenever and wherever.

MakeMyTrips Products and Services:

International and Domestic Air Tickets, Holiday Packages and Hotels

Domestic Bus and Rail Tickets
Private Car and Taxi Rentals
MICE (Meetings, Incentives, Conferences & Exhibitions)

 B2B and Affiliate Services

MakeMyTrip Values
Excellence: We must strive for excellence in whatever we do. Focus on continuous improvement in
interactions with people, efficiency of processes, and the wellbeing of the organization.
Customer Centricity: We must maintain focus on our customers, both internal & external, by giving
them priority. Strive to exceed their expectations in terms of the value and quality delivered.
Integrity: We must ensure consistency between our words and actions, always delivering what we
commit. We can thereby maintain transparency, trust and accountability.
Accountability: We must feel responsible and accountable for the commitments we make and the
quality of the results we deliver to all our stakeholders.
Innovation: We must continually apply intelligence, reason and technology to our work and
environment. This will allow us to take informed risks and champion new ideas to improve our
business as well as the community.
Teamwork: We must foster an environment wherein we can efficiently utilise the abilities of all team
members to achieve goals. We should work on the premise that the whole is greater than the sum of
the parts.
Fun@Work: We must create and maintain an atmosphere of fun while at work, making work a happy
place we can all look forward to.
Empowerment: We must give fellow colleagues the opportunity and freedom to think and act in
ways that will allow them to get the job done, and yet be consistent with the processes laid down.
Passion for Winning: We must have a "can do" attitude, not take "no" for an answer and believe that
nothing is impossible. This will allow us to work relentlessly toward achieving our goals and
honouring our commitments.
Respect for People: We must give everyone, with whom we interact, respect and consideration.
Managements Profile
1.
2.
3.
4.
5.
6.

Deep Kalra- Founder & Chief Executive officer

Keyur Joshi- Co-founder & Chief operating officer
Rajesh Magow- Co-founder & Chief financial officer
Mohit Gupta- Chief marketing Officer
Rajnish Kapur- Chief Innovation officer
Amit Somani- Chief products officer

Awards and Recognitions

Travel & Business

Great Places To Work 2010 - 2nd Best Company to Work for & #1 in Professional Services
Super brand India 2009-10
Great Places To Work 2009 - #2 in Professional Services
Best Travel Website CNBC Awaaz 2008-09
Most Visited Travel Website comScore 2005-09
Most Preferred Online Travel Agency Travel Biz Monitor Survey 2008
Number One Online Travel Agency JuxtConsult 2008
Gold and Silver Abby Award 2007-08
Among the Top Ten Websites visited by Indians comScore 2007
Nominated World Travel Awards WTA 2007
Among 100 IT Innovators NASSCOM 2007
Best Online Travel Company Galileo Express Travel World 2007
Emerging India Award ICICI Bank & CNBC TV18 2006
Asia's Hottest Technology Startup Red Herring 2006

Airline

Air Canada Outstanding Performance 2008

Singapore Airlines Top Passenger Agent 2007-08
British Airways Outstanding Revenue Contribution 2007-08
Air Mauritius All India Top Ten Agent//Top North India Sales Award 2006-07//2007-08
Cathay Pacific Outstanding Performance 2007
Malaysia Airlines Top Agent Award 2007
Lufthansa Outstanding Performance 2006-07
Kingfisher Airlines Outstanding Performance 2006-07
Indian Airlines Achieving Highest Domestic Passenger Sales 2006-07
Air India Outstanding Contribution to Passenger Sales 2005-06
Jet Airways Award of Excellence 2005-06
Gulf Air Continuous Support

CHAPTER 3

ANALYSIS AND INTERPRETATION OF

DATA

Statistics of Indian Tourism Industry

Following are various statistics, facts and figures on Indian Tourism Industry. The data are picked out of
the magazine published by Incredible India named TOURISM STATISTICS at a Glance 2013.
Foreign Tourist Arrivals (FTAs) in India, 2000-2013
Year
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013

FTAs
(in Millions)
2.29
2.37
2.36
2.48
2.65
2.54
2.38
2.73
3.46
3.92
4.45
5.08
5.37
2.47

Percentage (%) change over the previous

year
7.7
3.8
-0.7
5.2
6.7
-4.2
-6
14.3
26.8
13.3
13.5
14.3
5.6
9.3

Table 3.1 Foreign Tourist Arrivals (FTAs) in India, 2000-2013

Month-wise Foreign Tourist Arrivals in India, 2011-2013

Month
January
February
March
April
May
June
July
August
September
October
November
December
Total
Sub-total (Jan-June)

2011
535631
501692
472494
350550
277017
310364
399866
358446
301892
444564
532428
596560
5081504
2447748

Foreign Tourist Arrivals (FTAs) in India

Percentage (%) Change
2012
2013
2008/2007
2009/2008
591337
487262
10.4
-17.6
561393
501885
11.9
-10.6
541478
471627
14.6
-12.9
384203
370756
9.6
-3.5
300840
295124
8.6
-1.9
340159
340839
9.6
0.2
429456
7.4
391423
9.2
330874
9.6
452566
1.8
521247
-2.1
521990
-12.5
5366966
5.6
2719410
2467493
11.1 @
-9.3 @

Table 3.2 Month-wise Foreign Tourist Arrivals in India, 2011-2013

Foreign Exchange Earnings (FEE) (in US$ Million) from Tourism in India, 2000-2013
Year

FEE from Tourism in India (in US$

Million)

Percentage(%) change over the

previous year

2000
2002
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013

2832
2889
2948
3009
3460
3198
3103
4463
6170
7493
8634
10729
11747
5007

9.6
2
2
2.1
15
-7.6
-3
43.8
38.2
21.4
15.2
24.3
9.5
- 21.6 @

Table 3.3 Foreign Exchange Earnings (FEE) (in US$ Million) from Tourism in India, 2000-2013

Month-wise Foreign
in India, 2011-2013

Exchange

Earnings

(FEE)

(in

US$

million)

from

Tourism

FEE (in US$ Million)

Percentage (%) change
2011*
2012 #
2013 #
2011/2012
2013/2012
January
1064
1382
941
29.9
-31.9
February
996
1305
923
31
-29.3
March
938
1248
867
33
-30.5
April
780
943
811
20.9
-14
May
617
711
669
15.2
-5.9
June
691
796
796
15.2
0
July
848
904
6.6
August
760
845
11.2
September
640
689
7.7
October
959
873
-9
November
1149
1005
-12.5
December
1287
1046
-18.7
Total
10729
11747
9.5
Subtotal (Jan-June)
5086
6385
5007
25.5 @
-21.6 @
* Revised Estimates, # Provisionai Estimates, @ Growth rate over Jan-June of previous year
Table 3.4 Month-wise Foreign Exchange Earnings (FEE) (in US$ million) from Tourism in India,
2011-2013
Month

Top 10 Source Countries for Foreign Tourist Arrivals (FTAs) in India in 2012-13
Sr.
No
1
2
3
4
5
6
7
8
9
10

Source Country

FTAs (In Million)(P)

Percentage (%) Share

USA
0.828
15.43
UK
0.787
14.66
Bangladesh
0.54
10.06
Sri Lanka
0.229
4.27
Canada
0.224
4.17
France
0.218
4.06
Germany
0.209
3.9
Japan
0.151
2.81
Australia
0.148
2.76
Malaysia
0.119
2.22
Total of top 10 countries
3.453
64.34
Others
1.914
35.66
All Countries
5.367
100
P: Provisional
Table 3.5 Top 10 Source Countries for Foreign Tourist Arrivals (FTAs) in India in 2012-13

Figure 3.1 Graph of Top 10 Source Countries for Foreign Tourist Arrivals (FTAs) in India in 2012-13

Share of Top 10 States/UTs of India in Number of Domestic Tourist Visits in 2012-13

Rank
1
2
3
4
5
6
7
8
9
10

State/UT

Domestic Tourist Visits * in 2012-13

Number
Percentage Share(%)
132684906
23.6
124843242
22.2
98285121
17.5
28358918
5
22088927
3.9
20553359
3.7
20546323
3.6
19314440
3.4
15505264
2.8
12797937
2.3
494978437
88
67937132
12
562915569
100

Andhra Pradesh
Uttar Pradesh
Tamil Nadu
Rajasthan
Madhya Pradesh
Maharashtra
Uttaranchal
West Bengal
Gujarat
Karnataka
Total of top 10 States
Others
Total
* Provisional
Table 3.6 Share of Top 10 States/UTs of India in Number of Domestic Tourist Visits in 2008

Fig. 3.2 Graph of Share of Top 10 States/UTs of India in Number of Domestic Tourist Visits in 2012-13

Share of Top 10 States/UTs of India in Number of Foreign Tourist Visits in 2012-13

Foreign Tourist Visits * in 2012-13
Number
Percentage Share (%)
Rank
1
Delhi
2339287
16.6
2
Maharashtra
2056913
14.6
3
Tamil Nadu
2029410
14.4
4
UttarPradesh
1610089
11.4
5
Rajasthan
1477646
10.5
6
West Bengal
1133671
8
7
Andhra Pradesh
789180
5.6
8
Kerala
598929
4.2
9
Himachal Pradesh
376736
2.7
10
Goa
351123
2.5
Total of Top 10 States
12762984
90.5
Others
1349606
9.5
Total
14112590
100
Table 3.7 Share of Top 10 States/UTs of India in Number of Foreign Tourist Visits in 2008
State/UT

Fig. 3.3 Graph of Share of Top 10 States/UTs of India in Number of Foreign Tourist Visits in 2012-13

Data Analysis in Tabular and Graphical Form

Destinations Travelled as Domestic vs. International Destination
Destinations Travelled as Domestic vs. International
No of Respondents Travelled Domestic Destinations
No of Respondents Travelled International Destinations
No. of respondents who have not travelled

120
13
8

Preference of places as Domestic vs. International Destinations

Preference of places as Domestic vs. International

No. of respondents interested in domestic destinations
No. of respondents interested in international destinations
No. of respondents not sure about destinations

112
18
11

Fig. 3.4 Preference of places as Domestic vs. International Destinations

Destinations Travelled by Respondents

Destinations Travelled by Respondents

Sr.
No.
1
2
3

Place

No of Respondents

Sr.
No.

Ambaji
1
20
BANGALORE
3
21
Bhopal
1
22
Char-Dham
4
1
23
Yatra
5
Delhi
5
24
6
Diu
3
25
7
Dubai
3
26
8
Europe
2
27
9
Goa
18
28
10 Gujarat
3
29
11 Kerala
12
30
12 MadhyaPradesh
3
31
13 Mahabaleshwar
2 32
14 Maharastra
5 33
15 Mount Abu
13 34
16 Mumbai
12 35
17 Nasik
1 36
18 Noida
1 37
19 North India
6
Table 3.8 Destinations Travelled by Respondents

Place

No of Respondents

North-East India
Ooty
Panchgini

3
1
1

Phuket

Pune
Punjab
Rajasthan
Saputara
Saurashtra
Shimla
Shirdi
Singapore
Somnath
South India
Thailand
Tithal
Udaipur
Not travelled

5
1
2
1
5
2
1
4
1
5
3
1
1
8

Fig 3.5 Destinations Travelled by Respondents

Preferred Destinations by Respondents

Sr.
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23

Place
Australia
Bangalore
Bangkok
Canada
Chennai
China
Delhi
Diu
Darjeeling
Dubai
Dwarka
Europe
Goa
Gualiar
Gujarat
Himachal
Hong Kong
Hyderabad
Jammu
Jaipur
Kashmir
Kerala
Kolkatta

Preferred Destinations by Respondents

Sr.
No of Respondents
Place
No.
1
2
1
2
1
1
6
3
1
2
1
1
20
1
2
4
2
2
1
1
5
12
1

26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48

Maharastra
Malaysia
Manali
Mount Abu
Mumbai
Nasik
Nepal
Newzealand
North India
Panchgini
Pune
Punjab
Rajasthan
Shimla
Sikkim
Singapore
South India
Spain
Srinath Ji
Thailand
USA
Uttrakhand
Uttranchal Pradesh

No of Respondents
1
1
1
4
13
1
1
1
4
1
3
1
6
6
2
4
3
1
1
2
1
1
1

24
25

Kutch
1
49 Vaishnodevi
Leh Ladkh
1
50 Others
Table 3.9 Preferred Destinations by Respondents

1
12

Fig. 3.6 Preferred Destinations by Respondents

Domestic Destinations Travelled by Respondents

Domestic Destinations Travelled by Respondents

Sr.
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

Place
Ambaji
BANGALORE
Bhopal
Char-Dham
Yatra
Delhi
Diu
Goa
Gujarat
Kerala
MadhyaPradesh
Mahabaleshwar
Maharastra
Mount Abu
Mumbai
Nasik
Noida

No of
Respondents

Sr.
No.

1
3
1

17
18
19

North India
North-East India
Ooty

6
3
1

20

Panchgini

5
3
18
3
12
3
2
5
13
12
1
1

21
22
23
24
25
26
27
28
29
30
31

Pune
Punjab
Rajasthan
Saputara
Saurastra
Shimla
Shirdi
Somnath
South India
Tithal
Udaipur

5
1
2
1
5
2
1
1
5
1
1

Place

No of Respondents

Fig. 3.7 Domestic Destinations Travelled by Respondents

Fig 3.8 Most Preferred Domestic Places by Respondents

Most Preferred Domestic Places by Respondents

Sr.
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18

Domestic
Place

No of Respondents

Sr.
No.

Domestic Place

Bangalore
2
19 Maharastra
Chennai
1
20 Manali
Darjeeling
1
21 Mount Abu
Delhi
6
22 Mumbai
Diu
3
23 Nasik
Dwarka
1
24 North India
Goa
20
25 Panchgini
Gualiar
1
26 Pune
Gujarat
2
27 Punjab
Himachal
4
28 Rajasthan
Hyderabad
2
29 Shimla
Jammu
1
30 Sikkim
Jaipur
1
31 South India
Kashmir
5
32 Srinath Ji
Kerala
12
33 Uttrakhand
Kolkatta
1
34 Uttranchal Pradesh
Kutch
1
35 Vaishnodevi
Leh Ladkh
1
36 Others
Table 3.11 Most preferred Domestic Places by Respondents

Fig .3.9 Most preferred Domestic Places by Respondents

No of
Respondents
1
1
4
13
1
4
1
3
1
6
6
2
3
1
1
1
1
2

Fig. 3.10 Number of Respondents

International Destinations Travelled by Respondents

International Destinations Travelled by Respondents

Sr. No.
1
2
3
4
5

Place
Europe
Phuket
Singapore
Thailand
Dubai

No of Respondents
2
1
4
3
3

Fig. 3.12 International Destinations Travelled by Respondents

Fig. 3.13 International Destinations Travelled by Respondents

Most Preferred International Places by Respondents

Sr. No.
1
2

Most Preferred International Places by Respondents

International Place
No of Respondents
Australia
Bangkok

1
1

3
4
6
7
8
9
10
11
12
13
14
15
16

Canada
China
Dubai
Europe
Hong Kong
Malaysia
Nepal
Newzealand
Singapore
Spain
Thailand
USA
Others

Fig. 3.14 Most Preferred International Places by Respondents

2
1
2
1
2
1
1
1
4
1
2
1
1

Fig. 3.15 Most Preferred International Places by Respondents

Comparison b/w past and future demand of domestic destinations

Comparison b/w past and future demand of domestic destinations

Sr.
No.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16

Place
BANGALORE
Delhi
Diu
Goa
Gujarat
Kerala
Maharastra
Mount Abu
Mumbai
Nasik
North India
Panchgini
Pune
Punjab
Rajasthan
Shimla

Destinations Travelled
3
5
3
18
3
12
5
13
12
1
6
1
5
1
2
2

Preferred Destinations
2
6
3
20
2
12
1
4
13
1
4
1
3
1
6
6

17

South India

Fig. 3.16 Comparison b/w past and future demand of domestic destinations

Comparison b/w past and future demand of international destinations

Comparison b/w past and future demand of international

destinations
Sr.
Place
No.
1
2
3
4

Europe
Singapore
Thailand
Dubai

Destinations Travelled

Preferred Destinations

2
4
3
3

1
4
2
2

Fig. 3.17 Comparison b/w past and future demand of international destinations

Plan for Next Holiday Trip by the Respondents

Plan for Next Holiday Trip by the Respondents

Time Duration
Within 3 Months
3-6 months
After 6 months
Next Year
Not this year

No. of Respondents
4
19
34
8
76

Fig. 3.18 Plan for Next Holiday Trip by the Respondents

Fig. 3.19 Plan for Next Holiday Trip by the Respondents

Type of Holiday preferred

Fig. 3.20 Type of Holiday preferred

Fig. 3.21 Type of Holiday preferred(No. of Respondents)

5.1 Data Analysis & Interpretation

3.1

If we look at the above data and the graphs, we find that most of the respondents have travelled to
domestic location i.e. out of 141, 120 respondents have travelled domestic places which are 85%
of the total samples taken. While 9% of people have travelled international places. And 6% have
not travelled to any places.

3.2

Most of the respondents prefer domestic location for travelling and tourism i.e. out of 141, 112
respondents preferred domestic places which are 79% of the total samples taken. While 18% of
people preferred international places for travelling and tourism. And 8% are not sure about
domestic or international places.

3.3

This means that companies associated with travelling and tourism industries has more no. of
people whom they can target as customers willing to travel at domestic places. So, they can put
more efforts in domestic places than international places if they wish to become market leader in
terms of volume of customers. While the 8% are potential customers for both domestic and
international places.

3.4

One of the Reasons for the domestic places has got leading preference may be that international
destinations are more costly than domestic destinations.

3.5

Goa is the leading destinations among both domestic and international destinations travelled with
12.77% of the share which is followed by Mount Abu which is having share of 9.22% and then
Mumbai and Kerala with the share of 8.51% both.

3.6

Goa also leads as preferred destination among both domestic and international destinations with
14% of preference given by respondents, which is followed by Mumbai with 9% and Kerala with
8% of preference given by respondents.

3.7

If only Domestic places are taken into account than shares of Goa, Mount Abu and Mumbai are
15%, 11% and 10% in the destinations travelled while share of Goa, Mumbai and Kerala are 17%,
11% and 10% respectively in preferred destinations.

3.8

Singapore figured among the most travelled as well as preferred International destination as the
share of 31% as the most travelled international destination and 18% for most preferred
international destination.

3.9

Singapore is followed by Dubai and Thailand with the share of 23% as the travelled destinations
and it is also followed by Dubai and Canada by share of 9% as preferred destinations. USA is
followed by Canada i.e. 5% as preferred destinations.

3.10 Reason for Canada and USA may be students willing to study abroad or the work migration.
3.11 If we compare past travelled and future preference of domestic destinations, than we can say that
the both the trend line is strictly following each other for most travelled and most preferred
destinations.
3.12 For International Destinations the shape of line is almost similar for past travelled and future
preference of destinations for travelling and Tourism.
3.13 Out of total, 3% of the respondents were planning to go for holidays in next 3 months, 13 % for
next 3-6 months, 24 %, after 6 months. 6% are planning next year while 54% of the respondents
had not planned the proposed month of travel.
3.14 Majority people planning within next 3-6 months are mainly planning for Diwali, while the
majority people planning after six months are planning at chrisms. Some of them like to travel in
off-season as the travelling expenses reduce during off-season.
3.15 Majority people have said that they are not planning this year i.e. 54% of the total respondents.
One reason for this may be, people think that if they will discuss about their planning than they
may have to suffer from telemarketing calls from the company. And for this reason they generally
do not relieve true information about their planning.

Hypotheses
5.3.1

Non-parametric tests: Wilcoxon Matched-Pairs Signed Rank Test

As there is not surety about the shape of the distribution, i.e. weather it is normally distributed
of follows any other distribution, it is not proper to use parametric tests. Non-parametric tests
will be suitable here.

5.3.2

Hypotheses

H0 = Md
H1 Md

5.3.3

Test
Wilcoxon Matched-Pairs Signed Rank Test serves as a non-parametric version of T-test for 2
related samples. This test is used to analyze different types of study when the data in one group
are related to data in another group including before after study. So, this test is suitable here as
the two different sets of destinations, destination travelled and preferred destinations, are
related to each other.

Comparison b/w past and future demand of destinations

Sr.
No.

Place

Destinations
Travelled

Preferred
Destinations

Rank

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21

BANGALORE
Delhi
Diu
Goa
Gujarat
Kerala
Maharastra
Mount Abu
Mumbai
Nasik
North India
Panchgini
Pune
Punjab
Rajasthan
Shimla
South India
Europe
Singapore
Thailand
Dubai

3
5
3
18
3
12
5
13
12
1
6
1
5
1
2
2
5
2
4
3
3

2
6
3
20
2
12
1
4
13
1
4
1
3
1
6
6
3
1
4
2
2

1
-1
0
-2
1
0
4
9
-1
0
2
0
2
0
-4
-4
2
1
0
1
1

4
-4
---9.5
4
--13
15
-4
--9.5
--9.5
---13
-13
9.5
4
--4
4

T+ = 4 + 4 + 13 + 15 + 9.5 + 9.5 + 9.5 + 4 + 4 + 4 = 76.5

T- = 4 + 9.5 + 4 + 13 + 13 = 43.5
T = minimum(T+, T-)
= minimum(76.5, 43.5)
= 43.5
T = (n) (n+1)/4
= 115.5

T = [(n) (n+1) (2n+1)/24]

= 28.7
Therefore, observed z-value is,

= -2.508
Now for 95% of confidence level, the value of Z/2 from the Z-table is,
Z/2 = 1.96
5.3.4

5.3.5

Action
Now, as

Z/2 > Z, do not reject H0

Business Implications
This means that there is no significant difference in the destinations travelled and destinations
preferred. This means that the travel companies should target on destinations travelled more, as
the destination travelled and destination preferred for future travelling do not have any
significant difference. Individual difference may be there in choice, as the person would like to
visit different place as they have visited earlier, but people as a mass prefers almost similar
kind of destinations for travelling and tourism.

4.2.1 Sampling Design

1. Target Population- The target population includes individual men, women or youth, families,
corporate and also decision makers of the families residing in and around or travellers travelling
to Ahmedabad.

2. Sample Size- 141

Sample size determination for unknown population size:-

Where = level of significance,

d = margin of error,
p = proportion of quantity in population,
q = 1-p
For 95% of level of significance and 10% margin of error,

Now for 95% of significance level,

Z/2 will be 1.96. Lets take margin of error, d=10% i.e.

0.10. Lets assume the p = 50% i.e. p=0.05. Therefore q = 0.05.

Therefore, n = 96.04 i.e. approximately 97 samples.
Therefore, we can keep samples size greater than or equal to 97 i.e. 141 samples I have taken.
3. Sampling Techniques- Convenience Sampling Non random sampling and cluster sampling.
Convenience sampling is a non-probability sampling technique where subjects are selected
because of their convenient accessibility and proximity to the researcher. The subjects are
selected just because they are easiest to recruit for the study and the researcher did not consider
selecting subjects that are representative of the entire population.
In cluster sampling, the target population was first divided into subpopulation or clusters. Then
a non random sample of cluster was selected. For each selected cluster, all the elements were
included in the sample and then the survey was done.
4.2.2 Data Collection Method
Structured Direct Survey Method by Personal Interviewing
The survey method of obtaining information was based on the questioning of respondents.
Respondents were asked a variety of questions. These questions were asked verbally and their
responses were recorded in writing in the questionnaire forms. Typically the questioning was
structured. A formal questionnaire was prepared and the questions were asked in a prearranged order
directly to the respondents. In a direct approach, the purpose of the project was disclosed to the
respondents.

Chapter 4
CONCLUSION
AND
RECCOMMENDATION

Conclusion
The project on Indian Travel Industry to understand the needs and preferences of people related to
holidays was very informative and helpful. It gave a complete idea of how a travel industry works. With the
help of this project, it was possible to find out the latest trends in the travel industry, the major online and
offline players in the travel industry, the market share of each major travel companies, customer perception
about the travel industry, consumer behavior etc.
It gives us knowledge about type of travel, the various factors affecting the travel industry, major
challenges and opportunities in travel industry. Though there were various hurdles and problems in carrying
out the project effectively, it was possible to gather as much information as we could.
The project gave an opportunity to think about the travel business from the companys perspective and
companys point of view. It gave information about how exactly the travel companies deal with their

customers so as to increase their market share and increase the sales of their products and services. The main
focus of each travel company is to maintain customer relationship and customer satisfaction so as to
increase loyalty among the customers.
The survey carried out during the course of project had many benefits. During this filed work many
customer problems, feedbacks and suggestions were recorded. This would be very beneficial for the
company to solve the issues and problems faced by the customers.
The most important benefit of this project was that it gave me an opportunity to work in a real corporate
world that would prove to be very useful in my future career.
In short, the project was a very memorable experience that taught me many lessons that can be applied in
future. The most important learning was how to communicate with the outside world about how to market
our product.

RECCOMMENDATIONS
The suggestions mentioned below are made on the basis of data collected by the respondents.
Question 13 of the questionnaire contains space for feedbacks and suggestions, if any, by the
respondents. So these suggestions were purely based on the feedbacks and suggestions provided by
the respondents.
The suggestions are also made on the basis of problems faced by the people using products and
services of MakeMy trip.

Makemytrip.com should make website more user-friendly.

They should integrate online chatting facility so that people can get solution of their problems
instantly.
Makemytrip.com should promote their affiliation with verisign. This would lead people to feel
secure about their online transactions.

Makemy trip should try to sponsor events taking place in colleges or should be a part of some
major events taking place across cities in India. This will help to build a strong brand and
generate a better brand awareness among the students and common masses.
The company can develope Android, i-phone application or any other mobile application for both
for the ease of use and better brand recognition and differentiation.

Bibliography

The project report on Market Research on Travel and Tourism Industry could be successful with the cooperation of the project and the faculty guides. But along with the training period we had taken the Help of
the following books and links to know more about the subject

Book References

Business Research Methods (9th Edition) By Cooper Donald P., Schindler Pamela S., Business
Research Method (9th Edition), Tata-McGraw Hill Publishing Co. Ltd.

Business Statistics (Fourth Edition) By Ken Black

Marketing Management (Twelfth Edition), Pearson Education Ltd. By Kotler Philip, Keller Kevin
Lane, Koshy Abraham, Zha Mithileshwar,

Web References
www.makemytrip.com

 www.wikipedia.org
www.incredibleindia.org/Tourism_Stastics2008.pdf
www.itopc.org/travel-requisite/tourism-statistics.html
wiki.answers.com
www.managementfunda.com

QUESTIONNAIRE