Few discussions done on Saturday in mfactor activity class

Cannibalism - is the act or practice of humans eating the

flesh or internal organs of other human beings. It is also
called anthropophagy. A person who practices cannibalism is
called a cannibal.
Cannibalism with respect to marketing
In marketing strategy, cannibalization refers to a reduction in
sales volume, sales revenue, or market share of one product as
a result of the introduction of a new product by the same
producer.

Hindustan Unilever
Hindustan Unilever Limited is an Indian consumer goods
company based in Mumbai, Maharashtra. It is owned by AngloDutch company Unilever which owns a 52% controlling share in
HUL.
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CEO: Sanjiv Mehta

Headquarters: Mumbai, India
Founded: 1933
Some hul brands
Personal wash:Lux. Lifebuoy, Liril , Hamam, Breeze, Moti , Dove, Pears and
Rexona
Laundry:Surf Excel, sun light, Rin ,Wheel & Ala bleech
Dishwasher :Vim
Disinfectants:Domex, cif
Foods:-

Kissan(Jam,Ketchup,Squashes), Annapurna(Aata and salt),

Knorr Soups,Modern Bread
Ice-cream:Kwality Wall's
Bewerages:Tea:Brooke bond, Lipton, taj mahal
Coffee:Brooke bond, bru
Beauty Products
Fair & Lovely, Lakme, Ponds, Vaseline and Aviance
TIGI is a hair care brand that is strongly influenced by fashion
and sold only through professional hairdressers. With its unique
position in the global professional hairdressing market, TIGI
has opened up new business opportunities for Unilever.

The logo consists of twenty six icons intricately woven

together to form a U, .
Unilever icons explained

 Shelf life is the length of time that a commodity may be

stored without becoming unfit for use or consumption .It
applies to foods, beverages, pharmaceutical
drugs, chemicals, and many other perishable items.

Jaguar
Jaguar Cars is a brand of Jaguar Land Rover, a British
multinational car manufacturer headquartered in Whitley,
Coventry, England, owned by Tata Motors since 2008
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Founded: 1922
CEO: Ralf Speth
Founders: William Walmsley, William Lyons
Henry ford is also known to be as father of cars.

Flipkart
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Flipkart is an e-commerce company founded in 2007, by

Sachin and Binny Bansal. It operates exclusively in India, where
it is headquartered in Bangalore, Karnataka. It is registered in
Singapore, and owned by a Singapore-based holding company.
Founded: September 5, 2007
CEO: Sachin Bansal
Founders: Sachin Bansal, Binny Bansal
Electronic commerce, commonly known as Ecommerce or eCommerce, is trading in products or
services using computer networks, such as the Internet.
Electronic commerce draws on technologies such as mobile
commerce, electronic funds transfer, supply chain
management, Internet marketing, online transaction
processing, electronic data interchange (EDI), inventory
management systems, and automated data
collection systems. Modern electronic commerce typically
uses the World Wide Web for at least one part of the
transaction's life cycle, although it may also use other
technologies such as e-mail.

Acquisitions
2010: We Read, a social book discovery tool.
2011: Mime360, a digital content platform company.

2011: Chakpak.com, a Bollywood news site that offers

updates, news, photos and videos. Flipkart acquired the
rights to Chakpak's digital catalogue which includes 40,000
filmographies, 10,000 movies and close to 50,000 ratings.
Flipkart has categorically said that it will not be involved with
the original site and will not use the brand name.

2012: Letsbuy.com, an Indian e-retailer in electronics.

Flipkart has bought the company for an estimated US$25
million. Letsbuy.com was closed down and all traffic to
Letsbuy have been diverted to Flipkart.

2014: Acquired Myntra.com in an estimated INR 2,000

crore deal.

Nielsen is a leading global information and measurement

company that enables companies to understand consumers
and consumer behaviour. Nielsen measures and monitors
what consumers watch (programming, advertising) and what
consumers buy (categories, brands, products) on a global
and local basis. The company has a presence in
approximately 100 countries spread across Africa, Asia,
Australia, Europe, Middle East, North America, South America
and Russia.

On February 3, 2014, Nielsen announced the acquisition of

Harris Interactive, Inc. (NASDAQ:HPOL). Harris is known
widely for The Harris Poll.

Some more terms

Acquisition

One company is taking over controlling interest in another

company.
Amalgamation
When two or more separate companies join together to
form one company so that their pooled resources generate
greater common prosperity than if they remain separate.
Merger
An amicable involvement of two or more companies to
form one unit, and to increase overall efficiency. The
shareholders of merged companies are offered equivalent
holdings in the new company, and old employees are
generally retained. Takeovers, which are quite another
matter, generate a lot more heat. A horizontal merger
combines direct competitors in the same products and
markets, while a vertical merger combines suppliers and
the company or customers and the company.