Current value proposition. Booming real estate prices. Preferences of Indian consumer. Lack of organized supply chain. No key differentiator as of now. Negative brand image.
Why it can succeed?
Global presence hence, Very high exposure. Discount store and superstore models working in U.S. Variety and Fill rate of the stores. Understood basic understanding of the consumer through Bharti. Excellent experience in developing supply chain. Ample of resources to invest in and deep pockets to absorb initial losses. Tie ups with worlds most renounced brands.