Hayley Ward

hayleyward012@gmail.com
New Paltz, NY 12561
Cell: (516) 521-6148
EDUCATION
State University of NY at New Paltz, New Paltz, NY
December 2014
Bachelor of Arts in Communication; Concentration in Public Relations
GPA: 3.6, Deans List
HONORS
2014- Public Relations Professionals of Long Island Scholarship, Jim Fredericks Student Employee Scholarship
2011- Garden City Rotary Club Scholarship, NCSBGA Scholarship
ORGANIZATIONS
Public Relations Professionals of Long Island, Lambda Pi Eta National Honor Society
EXPERIENCE
Sodexo, New Paltz, NY
1/2014- 12/2014
Public Relations and Marketing Intern
Direct and conduct campus outreach to student clubs/groups to increase brand engagement.
Social media marketing and maintenance on platforms such as: Instagram, Facebook, and Tumblr.
Improving internal communication throughout campus dining services from logistics to branding.
Developing and executing various campus events in order to increase customer engagement and
satisfaction.
Planning, developing and implementing PR/Marketing strategies with the Unit Marketing Coordinator.
Read Ahead FKA Everybody Wins! NY, New York, NY
6/2014- 9/2014
Development and Marketing Intern
Conduct prospect research on individual, foundation, and corporate donors.
Assist in entering, and updating information in GiftWorks, Read Ahead's donor database.
Contributed to overall rebranding of Everybody Wins! NY to Read Ahead.
Collaborate with staff on new ideas, directions, and outlets for marketing and
social media after rebranding.
Lead transition of email marketing services from iContact to MailChimp.
Legendary Events, Carle Place, NY
5/2013- Seasonal
Corporate & Non-Profit Events Intern
Plan and execute events including:
- 20th Anniversary RotaCare Caregivers Ball & Kickoff Event
- 2013 Big Bang Ball to benefit Science Museum of Long Island
- Long Islands Top Advocates for Historic Preservation & Education Awards Reception
- Long Islands Champions for a Cure Awards Dinner
Conduct phone calls to solicit donations from local businesses and organizations
Attend and engage in regular committee meetings for various events
PUBLICATIONS
Flayhan, Donna, Public Relations Campaigns 101: Traditional and Social Media Strategies in a Liberal Arts
Context, Linus Publishing.
- Full Public Relations Campaign assignment for Minnewaska State Park Preserve included in text.
COMPUTER SKILLS
Proficient in Microsoft Word, Excel, PowerPoint, Document Manager and Publisher, GiftWorks, MailChimp,
iContact, FirstGivng, extensive internet research, Google Docs in cloud, social media strategies for Facebook,
Twitter, Instagram, WordPress, Hootsuite, SEO, website/blog design and content.
ACTIVITIES & OTHER
Saturdays of Service Volunteer, I Love My Park Day 2013, Make a Difference Day 2012, 2013 and 2014,
SUNY New Paltz Advertising and Promotions Club, Crispell Residence Hall Government